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Local SEO Marketing Reputation Management Retargeting SEO

6 Marketing Mistakes Roofers Make and How to Avoid Them

Discover the Marketing Mistakes your roofing business is making and how to avoid them!

Marketing your roofing business is essential for long term success. Without an effective marketing plan, how will potential clients know about the services you offer?

Simply having a great roofing marketing plan is not enough; your strategy needs to bring desired results!

I have met countless roofing contractors who had invested thousands of dollars in marketing their trade, only to receive discouraging results. From my analysis, I found that these roofers were making the same mistakes over and over while expecting great results.

Knowing about these potential roofing marketing mistakes can assist you in building an effective strategy that will generate quality leads and outrank the competition.

Mistake #1: Your Business Lacks a High-Quality, User-Friendly Roofing Website

Today, if a customer wants more information about your business, they are likely to visit your roofing website. Your website is usually the first point of contact between your business and prospects. Potential clients are expected to visit your site first before calling you for service. So, you need to make sure your roofing website covers the following features;

  • It loads faster and thus helps customers to find the information they need promptly
  • Mobile-compatibility- Your roofing website must work seamlessly across all mobile devices

No prospect/client will ever stay in your site if it’s poorly designed, takes long to load, and is not easy to navigate. To fix this problem, you need to hire an experienced roofing marketing company to redesign your roofing website.

Mistake #2: Failure to Manage their Business Reputation

When you are just launching your roofing business, you have limited or no time to manage your online reputation.

During that time, nobody is talking about your roofing business online.

But as your business grows, more prospects/ customers will start to talk about your products or services online.

As a roofer, you need to regulate what they say or find on your website.

Customers are likely to judge your company’s performance based on the reviews they find on your site.

Unfortunately, most roofers do not respond to these online reviews, thus leaving a wrong impression on business or homeowners.

Fortunately, our team can help you stay ahead of the curve as few roofers do anything towards improving their online reputation.

Mistake #3: Hiring the Wrong SEO Company

If your roofing website is not ranking high in search engines, then you might be losing jobs and leads. SEO can either make or break your roofing business.

This is because it strives to improve your site’s rankings in the search engines.

An effective SEO strategy involves several techniques geared towards increasing your roofing sales, improving your search presence, and boosting your traffic.

SEO, no doubt, provides a great way to grow your roofing business!

However,

There are several so-called “SEO companies” out there who want to make quick money and ruin your business.

A gross mistake that most roofers make is to hire the first SEO agency that sends them a quote.

 The truth is that SEO results cannot be achieved overnight. Most of these agencies will work with more than 100+ industries with no focus on a particular niche.

To get good results, work with a reputable marketing agency that specializes in roofing SEO.

You are likely to see your rankings rise faster and sometimes at a cheaper cost compared to the conventional agency.

Blackstorm roofing marketing has helped numerous clients to get new leads, repeat clients, and referrals. Trust us to craft and implement your SEO strategy, and your roofing business will always be ahead of completion.

Mistake #4: Not Claiming Your Google My Business Listing

Google My Business is a great tool that puts your roofing business on Google maps and assists your site to rank higher in local search results. If you have not claimed your listing, it means that you are missing out on a tool that many potential clients use to find local roofers. The fact is, potential clients, contact roofing business off the Google My Business Listing. If your business is not listed in Google My Business, then you stand to lose potential leads, jobs, and referrals.

Mistake #5Ignoring Competition

 You need to keep abreast of what your competitors are doing to know which initiatives succeed or fail. Do a SWOT analysis for every significant competitor and compare that to your business to uncover new roofing marketing opportunities. It will also give you insights on how you can outrank your competitors. By paying close attention to your competitor’s marketing effort, you will know how to allocate resources to find new clients.

Mistake #6: Targeting the Wrong Audience

No matter how great your roofing website, ad campaigns, or logo are, if you are reaching the wrong audience, you will be wasting your marketing dollars. You need to spend time trying to understand the needs of your audience and how best you can solve them. By doing this, roofers will be able to make most out of their marketing efforts and attract new customers and referrals. You should hire a professional roofing retargeting agency to help you understand your audience and what you can do to solve their problems.

Mistakes Happen, but What should you do?

These marketing blunders could ruin your roofing business if not fixed or addressed promptly. Fortunately, our team can help you build a profitable business by developing a solid roofing marketing strategy, managing your online reputation, retargeting the right audience, boosting your SEO results, and designing a high-quality roofing website to generate quality leads. The good news is that you can achieve these results without breaking your bank account. Schedule a free strategy session to learn more about how we can help your roofing business today!

 

Categories
Marketing PPC Reputation Management SEO

How Online Reviews Affect Your Roofing Business

Do you know the full effect that online reviews have on your Roofing Business?

As a roofer, you understand how challenging it can be to find a new client due to the low demand of homeowners who require your services. Customers may need roof repair replacement here or there, but obtaining new customers is extremely crucial for your expanding your business.

Since installing a new roof is a substantial investment, most homeowners don’t want to enter into a contract with a roofing contractor who cannot offer outstanding results. Looking for an experienced roofer can be an uphill task, which is why property owners go to search online to find the best one.

Over 50% of property owners searching for a roofer turn to search engines to assist them to find a good roofing company in their local area. When you do a Google search for local roofing contractors, you see a lot of review sites such as Google reviews, Facebook reviews, Yelp, and Nextdoor, you find high-quality roofing contractors.

Reasons Why Online Reviews Are Super-Important for Roofers

Online reviews are essential to any roofer who wants to keep track of his online reputation. Reviewing has changed the face of roofing marketing since most clients nowadays use the internet to make a purchase or book for services. It allows roofing companies to have positive, active participation from customers and gives them a solid foundation for establishing a lasting relationship with those roofing contractors, so it pays to manage your online roofing reputation.

But why are online reviews so important for your roofing business? Here are the mind-boggling facts you need to know:

Online Reviews Increases Your Roofing Sales

The #1 reason why online reviews are critical to your roofing business is that it boosts roofing sales by giving clients the information they require to make a wise purchasing decision. Property owners are likely to book for jobs from a roofing contractor who has been recommended by others.

Online Reviews Helps Roofers to Connect with their Customers

Roofing reviews can help you to know whether you are doing a good job or where you may be going wrong. This helps your business to serve customers better by efficiently and quickly resolving any problems consumers have, thereby building a positive experience for the client that will help your company in the future.

Online Reviews Improves Your Search Engine Rankings

Online reviews go beyond just creating excellent relationships between your roofing business and customers; they help your roofing website to rank high in search engines like Google, Bing, and Yahoo. They play a critical role in SEO and can determine where your roofing business falls within the search engine rankings. Google, for example, collects information from several review sites before deciding where your roofing business will fall in the search results. Sites like Facebook and Yelp determine your ranking depending on the number of reviews and overall ratings.

Online Roofing Reviews Builds the Credibility of Your Business Online

In the modern age of smartphones, property owners conduct more research online before calling your roofing business for products or services. And as stated previously, clients are more likely to trust online roofing reviews as well as personal recommendations. Homeowners turn to review sites to gain a good understanding of your business, so make sure that you have a bunch of positive reviews in your roofing marketing arsenal. This will solidify your online reputation as the market leader in the roofing industry.

Online Roofing Reviews Allows Customers to Have a Voice

Property owners who take their time to leave a review for your roofing business are likely to remain loyal and keep frequently coming for services or products. Through leaving such reviews, customers feel that they have a voice and stake in your roofing business.

Online Reviews Allows Customers to Market Your Roofing Business for Free

A bunch of positive roofing reviews is worth much more than what a simple roofing marketing campaign can do. These customer reviews give a constant positive brand image to prospects who, in turn, call your business for services or products.

Online Reviews Helps to Build Local Trust

Since roofing clients are inherently local, their search results are targeted towards a specific area. The high-quality map listings have the highest number of Google reviews. After all, Google would love to display a roofing company that has built its reputation over the years than a virtually unknown one. The more positive reviews a roofer has in their roofing marketing arsenal, the higher chance they stand to rank high on organic search results and Google Maps.

How Your Roofing Business Can Generate a Bunch of Positive Online Reviews

Now that we have discussed why online reviews are crucial for roofing contractors, so let us explain about ways of generating them.

Roofing contractors know that online reviews can help to shape their reputation, but generating them can be a huge task. Most clients will not bother to leave a positive review, even if you offer topnotch services. But if you want your business to stay ahead of the curve, online reviews are crucial.

Here are surefire ways to generate more reviews for your roofing business in 2020:

Asking Directly From Your Previous Clients

You should prompt your past clients to leave positive online reviews. You can request for such reviews through your roofing website or email newsletters. Once property owners book a job from you, send them an email asking them to leave an excellent review. Asking for such a review immediately after finishing a job is preferable. Recent studies show that 70% of clients will leave a review when requested. You can ask for a review even after you have resolved a client dispute.

Include Review Links in Your Emails and Other Marketing Materials

You can include a review link on your roofing website, blog, or service pages where clients can leave their happy thoughts about the products/ services that your roofing business has offered.

Rewarding Customers

You can offer incentives to collect reviews, especially in the first stages. You can consider offering free roof inspections or estimates to property owners who leave a positive review. Announcing such offers will motivate your clients to share their feedback on your roofing website.

Integrate Review Badges on Your Roofing Website

Most directories have review badges that you can place on your roofing website. These badges will help clients to share their thoughts about your roofing services/ products.

How Roofers can respond to Negative Online Reviews

As a roofer, you need to respond to all online reviews regardless of whether they are good or bad. This is because every review provides a unique public relations opportunity for roofing contractors. Getting negative reviews should not discourage you, as that is part of doing business. That said, positive reviews should be more than the negative ones.

Negative reviews sting, but don’t allow that to harm your roofing business reputation. You should aim to deal with such reviews as efficiently as possible. Expect to get craziest reviews from competitors who pose as unhappy clients just to outshine your business.

The key to dealing with such bad reviews is to respond respectfully and quickly. Don’t argue opinions or facts. Simply write a response that looks like this; “We sincerely hope that we can resolve this, we have thousands of happy clients, please contact us.”

The point here is that you should demonstrate to other readers that you are responsive, and you care about what your prospects are saying online. It sends a positive, strong signal about your roofing business and makes lemons out lemonades!

5 Tips on How Roofing Contractors Can Respond to Positive Reviews

What was your initial reaction the first time you received a positive review from a client? Probably, you thanked them, right? Customers take their time out of their busy schedule to give their feedback, and responding to their comments shows that you are courteous.

Of course, commenting on such positive reviews has many benefits than being polite. When done correctly, your response to positive reviews can bring more clients and solidify your reputation online. Since other prospects will see your response online, here are a few things you need to know when answering positive reviews:

Tip 1) Thank the reviewer

As a roofer, thanking your reviewers is a standard show of courtesy. It also shows clients that you value them and their time.

Tip 2) Respond Promptly

Again, show your clients that you value their time by responding quickly to their positive reviews.

By responding swiftly, you show clients that you appreciate their kind words and patronage. Better yet, you will stand out from your rivals who stay for months before responding to their client queries.

Tip 3) Keep it Short

Don’t be too long in your response-just be authentic and brief in your reply to the kind words from your clients.

Tip 4) Be Personal

Just like your client was particular in the review (“Erick did an outstanding job!” you should also try to add a personal touch in your review as well. Try to address your reviewers by name.

Tip 5) Invite the Reviewers to Share Their Positive Experiences

While thanking your clients, request them to share the positive experiences with their family and friends. This is likely to be advantageous to your business, especially if you have a referral system in place.

How Online Reviews Affect Your Roofing Business Reputation

Your online reputation can either make or break your roofing business. Reputation is formed by collecting various reviews from platforms such as Yelp, Google, and Facebook. Roofers who want to compete for leads online should optimize their Google My Business Listing and encourage online reviews. When appropriately managed, online reviews can help your business to:

Clients leave reviews on multiple platforms like Yelp, HomeAdvisor, Angie’s List, and Facebook. That said, Google is the most prominent review platform so far. Because Google controls most of the search market, it goes without saying a published review in Google will bear more weight than in any other platform. Since most of your leads will come from search queries, having a bunch of positive Google reviews can improve your online reputation

Final Thoughts

As a roofer, attempting to handle internet marketing, managing your online reputation, and daily activities involved in running your business can be a daunting task. For your roofing business to realize its full potential, you must invest heavily in reputation management. At BlackStorm Roofing Marketing, our experts will do everything to boost your ROI. With our knowledge of online reputation, our goals are to generate, respond, and monitor online reviews. To create roofing reviews, we put links to your roofing profile so that clients are encouraged to review your business. To monitor reviews, our experts will set notifications to alert us when a new review is published.

Our experts generate reviews on the following platforms:

  • Yelp
  • Google My Business
  • Better Business Bureau
  • Facebook

At BlackStorm Roofing Marketing, we have worked with countless roofers, and thus, we the importance of maintaining a positive reputation in this highly-competitive industry. We will help you to minimize the damage that could have been caused by a negative review left on your website.

We know that online reputation management is critical for roofers who want to maintain positive brand identity in the eyes of potential clients. Hiring an experienced roofing marketing company to manage your roofing business will help to build trust, confidence, and ultimately conversions. We deliver top-notch services that will guarantee a high return on investment.

Reach out to us today!

If you are searching for a reputable roofing marketing firm to manage your online reviews, contact us to schedule a free strategy session. We will help your roofing brand to crush the competition, increase sales, and salvage the negative reviews that could harm your online reputation. Let us help you leave a long-lasting impression on your prospects/ clients today.

Categories
Growth Strategies Local SEO Marketing Paid Advertising PPC Reputation Management SEO

How to Rank Your Roofing Website #1 on Google

Do you want your roofing website to rank #1 on Google and beat your competitors?

Is your roofing business showing up in local search results?

If you need answers to these questions, then you have come to the right place.

Every roofing contractor is scrambling to rank on top of search engine results.

But what is your business doing?

As a roofer, marketing your business online can be an overwhelming task because most of your time is spent managing workers and sourcing materials.

This post will show you how to rank your roofing website #1 on Google without wasting your marketing dollars.

But let’s first know why first page rankings are so crucial for your business.

How Do First-Page Google Rankings Benefit Your Roofing Business?

Search engine results are getting more robust- with answer boxes, knowledge panels, local results, expandable related queries, and more.

But why should your roofing business strive to appear on top of search results? With so many methods to gain competitive advantage, ranking your roofing business on the first page is worth the effort.

Here are some reasons why the first page Google rankings are so crucial for your roofing website:

First Page Rankings Means High Click-through rate

It is a well-known fact that first page rankings capture a lot of traffic but also improves your click-through rate. If your roofing website is not at the top of search results, then you are bound to miss a lot of clicks and hence lead.

First Page Rankings on Google Improves Your Roofing Website Visibility

Let’s imagine that you have a mortar and brick business location. If you were given the option of either putting up your roofing business on the quiet side street or the main road, which one would you select? Sure, many people will opt for the main road.

With over 167 billion searches each month, ranking your roofing website on the first page of Google is like relocating your business in one of the busiest streets in town. The more people visit your roofing website, the more they become familiar with your brand, which leads to higher conversions.

First Page Rankings on Google Generates More Roofing Leads

As a roofer, your objective should be to rank on the first page of Google for queries that your prospects/clients are performing online. By doing so, property owners will able to discover the products or services that you provide online with the intent to engage or buy. These property owners are likely to convert into long- term clients and leads for your business.

First Page Rankings on Google Drives Your Roofing Website Traffic

If your roofing business is not featuring on the first page of Google, then you are losing leads, traffic, and clients. In fact, a recent study found out that the first page of Google captures more than 70% of the total web traffic. Ranking your roofing website on the first page of Google drastically improves your traffic and thus helps you gain more clients and leads.

First Page Rankings on Google Increases Your Roofing Industry Authority

Getting on top of search results requires that you craft high-quality posts regularly that Google recognizes that they are meeting the needs of the users. This takes a lot of time, but the trust and traffic spike is worth the effort.

Besides, writing regularly about your roofing business and industry will help you to stay connected with the latest news/updates within your niche. Featuring on the first page of Google is crucial because it enhances the maintenance and development of a vast knowledge-base which your roofing business can stand.

First Page Rankings on Google Earns Your Roofing Business Trust

Google’s algorithm was designed to detect suspicious, low-quality, and spammy content. But if your roofing business is regularly showing up on the first page of Google, it shows that Google trusts your website for offering high-quality information, and Prospects are likely to hire roofers who Google trusts. Just like with other contracting businesses, your online reputation matters a lot when generating leads or acquiring new clients

Without further ado, let’s dive into the roofing marketing tips that will rank your roofing business higher on Google.

Find the Roofing Keywords that Prospects are searching for

As a roofing contractor, you should know what search terms your prospects/ clients are using to look for your products or services online. You can begin by brainstorming the broader terms and narrowing down the shorter keywords.

Most roofers make a mistake of optimizing for wrong search terms and thus fail to rank high in search engines. The search terms you select for your roofing business should describe what you provide as a product or service. The keyword you choose should also represent a minimum amount of traffic that will help you to rank higher in search engines like Google and Bing. This is where you need to use keyword research tools like Google Keyword Planner, Ahrefs, Semrush, amongst others.

Examples of commonly used roofing keywords include:

Roofing contractor in YOUR CITY (Roofing contractor in San Diego CA)

Roof replacement services in YOUR CITY (Roof replacement services in Baltimore)

Once you have selected your keywords, you will update your roofing website to include them. You can update them in the page description, page title, H1 tag, and spread it all over your roofing pages.

If you want your business to rank #1 on Google for competitive roofing keywords, then consider hiring a professional marketing agency that specializes in roofing SEO to achieve significant ROI results.

How to Get Your Roofing Business Rank #1 on Google through PPC Ads

SEO aims to get your roofing website pages to show up #1 in Google’s organic results for free, but this can take a lot of time, so a PPC (Pay-Per-Click) advertising campaign can be an excellent option for roofers who want faster results.

The main advantage of PPC is how fast you can drive relevant traffic to your roofing website/landing page. While other forms of roofing marketing take time to produce desired results, PPC advertising allows roofing contractors to obtain immediate results.

However, most roofers wrongly think that they can just simply dash out their marketing dollars to Google and claim the first page listings. The sad truth is that Google makes sure that only the most relevant, high-quality ads for every roofing search query.

The roofing PPC advertising model works smoothly, and that explains why they are so popular.

In simple terms, you pay only when a prospect/ client clicks on your roofing advertisement.

If you are still undecided on whether to invest in PPC advertising, here are some of the benefits it can bring to your roofing business:

  • Roofing PPC is the only advertising strategy that allows your business to get fast and instant results
  • PPC advertising helps your business to obtain measurable results- you can actually gauge your expenditure against profits or loss.
  • PPC campaigns are not affected by regular Google algorithm changes
  • It helps your roofing business to take advantage of online business opportunities
  • PPC adverts help your roofing business to gain recognition online by targeting search terms that your prospect uses to look for roofing services or products.
  • PPC advertising increases your roofing website traffic and sales
  • PPC opens doors to potential local clients (by improving your roofing website’s local search rankings)

So, if your roofing business is not investing in PPC ads, then you are not ranking #1 on Google, and thus losing those leads to your competition.

For your roofing business to take advantage of the benefits listed above, you need to:

  • Allocate more marketing dollars to PPC than the returns you obtain
  • Hire a Reputable roofing PPC agency to optimize your ad campaigns
  • Analyze what your competitors are doing on PPC and take proactive action

PPC brings many potential benefits to your roofing business because it can easily rank your roofing website #1 on Google by targeting the right prospects at the right time without breaking your bank account.

The Blackstorm roofing marketing team can help your business make the most out of your PPC campaign by crafting relevant, high-quality roofing adverts that resonate with your target audience hence leading to more leads and conversions.

Get Your Roofing website ranked #1 on Google by Optimizing it for Mobile Devices

Let’s face it.

You will not find any non-responsive roofing website ranked #1 on Google. Nowadays, customers use tablets and phones more than laptops and computers, and many local searches are conducted on mobile devices. Consequently, Google favors mobile-friendly roofing websites. A responsive website can fit into any screen size and still function optimally.

However, if your current site is not responsive, there are hiring a reputable roofing web design agency to guarantee a seamless experience for Smartphone users. Read on ten reasons why every roofer needs a mobile-friendly roofing website.

Rank Your Roofing Business #1 on Google by Focusing More on User Experience

Having a responsive roofing website is not enough.

Your website should also be user-friendly and appealing.

A roofing website with a clear-call-to-action, intuitive navigation, and responds to your client’s immediate queries will keep them engaged for long- Google will notice this and reward your site with higher rankings. The higher you rank the more traffic you obtain and the higher chances of featuring on the first page of Google.

Read on how user experience design affects your roofing sales.

Other Things that You Can Do to Rank Your Roofing Business on Top of Search Results

Google My Business

If you want to improve the online visibility of your roofing business, then make sure that you claim and optimize your GMB listing. After that, you need to gather as many positive reviews as possible. This increases your probability of dominating the local search engine results.

But how do you claim and optimize your Google My Business Listing?

Here’s how:

  • Fill out every section of your Google My Business Profile
    • The more details you include in your GMB profile, the more it can feature on the first page of Google for various searches. Generally, complete roofing Google My Business profile generates more leads than incomplete ones.
  • Maintain the same business name throughout
    • Use the same business name throughout all the platforms because Google does not love discrepancies.
  • Get Google Reviews
    • Your prospects want to see what other people are saying about your roofing business before they can call you for services. Thus, you should request your past clients to share their feedback with such prospects to increase their trust and confidence in your services.

Videos

Google loves to incorporate various images, including videos, to improve its client user experience. In fact, a video has higher chances of being ranked on top of search results than a landing page on the same topic. Embedding videos and creating a YouTube channel for your roofing website is one of the ways of ranking high in search engines.

 Start a Blog

As a roofer, starting a blog and posting articles regularly can help your business to show up on top of search results. You need to develop keywords based on the questions that prospects ask you while on the field.

Get Your Roofing Business Ranked #1 on Google with Blackstorm Roofing Marketing Solutions

Is your roofing website always ranking behind the competition? Are you tired of buying roofing leads from brokers?

If so, you have come to the right site.

Unlike other digital marketing agencies, we specialize in roofing marketing that helps your business to get in front of prospects looking for products or services.

Getting your roofing website on top of search results can be overwhelming if you know nothing about roofing marketing.

We develop foolproof digital marketing strategies proven to generate leads at a lower cost.

Over the years, we have helped many roofing contractors achieve great results through our unique online marketing strategies.

At BlackStorm Roofing Marketing Pros, we take away all the hassle, annoyance, and confusion so that you can concentrate on what matters- running your roofing business.

From creating a stunning mobile-friendly roofing website to managing your PPC campaign, we will handle every aspect of your roofing marketing to make sure that your business outranks competition.

If you are looking for a unique strategy to rank your business on top of Google, contact us for a free strategy session today.

Categories
Reputation Management SEO Website Design

Here are the Reasons You Should You Switch Your Roofing Website to HTTPS -ASAP!

Are you wondering whether your roofing business needs HTTPS?

Do you know that more than 80% of prospects won’t convert if they realize that they are sending data to an insecure connection?

All roofing websites must put strategies aimed at improving their security. Unfortunately, I still come across many roofing websites that are not using HTTPS protocol.

If you are not using HTTPS on your roofing website, then you are at high risk of losing roofing leads and sales to the competition.

The sad truth is that web security affects your roofing website performance.

If you think that the difference between HTTPS and HTTP is only one letter, “S,” think again!

Without further ado, let’s discuss HTTPS and the benefits it can bring in your roofing business.

What is HTTPS?

HTTPS (short form for Hypertext Transfer Protocol Secure) is a safer way to transfer information from the internet browser to the webserver. This protects your clients/ prospects information from being snatched by the bad guys (hackers), who may steal crucial information like login details or bank information.

Historically, the HTTPS protocol was typically used for websites that contained sensitive details, but many roofing websites are switching to HTTPS.

What’s the Deal? Is HTTPS Crucial For Your Roofing Website or not?

Here are Four Reasons why you should switch your roofing website from HTTP to HTTPS Immediately

1) HTTPS Boosts Your Google Rankings

Do you know that more than 40% found on the first page of Google is HTTPS? Well, Google has already stated that it will reward HTTPS sites with higher rankings.

Google wants to improve the user experience of their clients; that’s why they are discouraging them from visiting insecure roofing websites. That said, if your roofing website is not secure, your business will be outranked by competitors who have safe sites.

2) HTTPS Increases Conversions

While your prospects/clients might not have a clear understanding of the technical aspects of HTTPS, they know that it must be installed if they are to provide sensitive information on your roofing website.

Users are likely to trust secure sites moreover non-secure ones. According to a survey by Global sign, 82% of prospects will abandon to call your business for products/services if their information is sent over an insecure connection, and 84% of users will not browse in an insecure roofing website at all.

Make your prospects and clients feel secure when they are browsing your roofing website by installing HTTPS.

This will no doubt boost your conversion rates!

3) HTTPS Adds Trust & Security

One of the major advantages of HTTPS is that it safeguards the client’s information from the bad guys (hackers) who launch attacks on insecure or compromised networks.

With all the hype about HTTPS circulating, more clients are particularly searching for a secure connection when they visit your roofing website.

A secure connection assures your clients that their information is safe and thus gives them peace of mind.

4) HTTPS Boosts Your Roofing Website Traffic

Higher rankings can lead to massive web traffic (the more people visit your site, the more clients you will obtain). Besides, when prospects are looking at your roofing website, an HTTPS sign will help to build authority and trust over another insecure site, thus improving your Click-Through-Rate (CTR).

Bottom line: Having an HTTPS Roofing Website Matters for SEO.

So, you now know the benefits that HTTPS can bring to your roofing website. But how do you switch your current HTTP site into HTTPS?

If you are ready to make that change, then the Blackstorm Roofing Marketing team can help! We are a reputable and trusted company in the roofing industry, and our experts understand the nitty-gritty details of technical SEO (where HTTPS falls under).

As a roofer, you don’t have all the time to manage the technical SEO aspects of your site. That’s why you need to leave that task to the Roofing SEO experts to leverage their many years of experience and skills.

Roofing is a very competitive industry, and thus you must do your best to improve the visibility of your business online. To stay ahead of the curve, make sure that your site is secure to increase customer’s confidence and trust.

If you want to switch your roofing website to HTTPS, then feel free to schedule a free SEO strategy session with us to learn more today!

Categories
Paid Advertising PPC Reputation Management

Is a Landing Page Crucial for Your Roofing Business?

Increase Conversions and Pay Less Per lead with A Proper High-quality Roofing Landing Page(s)

Are you paying for ads and searching for the best way of converting your roofing leads to clients?

Do you want to increase your roofing leads through advertising campaigns?

If so, this post will explain how an entire landing page will help your roofing business generate leads and drive conversions.

As a roofer, converting your site’s visitors into leads is the initial stage of establishing a relationship between your business and prospects.

If you are directing your entire roofing website traffic to the homepage, then you are losing leads and sales to your competition.

Without further ado, let us dive into the basics!

What is a roofing service Landing Page?

In roofing marketing, a landing page is any web page that is mainly designed for an advertising campaign. A roofing landing page is a follow up to any offer or promise you have made on your website.

Unlike other web pages, which have several goals to achieve, a landing has only one objective of converting visitors into leads. It is for this reason that landing pages are considered the best option for boosting conversion rates of your roofing advertising campaigns and minimizing the cost of conversion or acquiring leads.

A landing page is a very first page a prospect’s land when they click on your roofing PPC advertising campaign.

Why Should Your Roofing Website have a well-designed Landing Page?

Landing Page helps your Business to Generate Exclusive Roofing leads.

If you are conducting a digital advertising campaign for your roofing company, then landing pages are the best tools to generate leads. So, if you have not included a landing page on your roofing website, then you are wasting your marketing dollars. Besides, paying for many clicks that don’t convert into leads/clients and increasing the bounce rates of your roofing website.

Moreover, prospects click on your ads since they are eager to learn more about your business. If those prospects land on a page that does not persuade them to take action, they will leave and go to your competitors.

For example, imagine that a prospect is looking on Google for “Roof Replacement Near me” He gets several results. He decides to click on the ad. But, unfortunately, the click directs him to some other roofing homepage, where a roof replacement is not discussed. What would he do? He will immediately leave the page.

So, if your roofing business lacks a well-designed landing page, then you are losing many potential clients to the competition. Therefore, a landing page is essential for successful roofing advertising campaigns since it converts clicks into qualified leads and drives relevant traffic to your roofing website.

A Well-Designed Landing page boosts your Roofing SEO Efforts

Google quickly indexes a well-designed roofing landing page. Also, Google shows them for the relevant keywords for your roofing company. Having unique landing pages for various roofing products or services improves your online visibility with high-quality content.

This helps to position your roofing website on top of the search engine results. It also assists prospects in finding you online due to the posts published on your landing page. This enhances their experience, prompting them to convert more.

Well-optimized roofing landing pages will improve the quality rating of your page. Prospects can easily find what they are searching for on your page. So, optimizing your landing page with SEO can help your roofing company in the long term.

Roofing SEO is not an overnight affair since it takes time for Google to reward your efforts. However, the results are accurate and cost less than paid search advertising campaigns. Thus it saves you a lot of marketing dollars because you will not require paid marketing programs to skyrocket your roofing business.

How Do You Get Most Leads/Clients Out Of Your Roofing Landing Page

Conversion Focused Design

If you want your roofing landing page to generate great results, then make it simple to understand and help them to convert. It should clearly state what your roofing company has to offer or call-to-action button. If your roofing website lacks this specific information, prospects will read through your site and go back to your competition for service. This will adversely reduce your conversion rates.

A conversion-focused landing page is what gets results for your roofing advertising campaigns. Whether you are encouraging prospects to sign up for free roof estimates or inspections, your landing page should redirect them to your objectives.

Messaging Consistency

Generally, the message of your roofing advertisement should match the information given by the landing page. This is the primary reason why these pages are created. Roofing advertising campaigns deliver exceptional results when they offer a consistent experience.

If your PPC advertisement promises something and your landing page delivers a different thing, then you are confusing potential clients.

Final Thoughts

A well-designed landing page can differentiate between effective roofing advertising campaigns from mediocre ones. Luckily, by applying the tips in this post to your landing pages, you can craft a compelling landing page for your roofing company.

If you are advertising your roofing business online in Google Ads or other PPC platforms, then having a well-designed roofing web page is incredibly essential. It can differentiate between acquiring leads and wasting your marketing dollars online.

Need Help with Your Roofing PPC Campaigns?

According to recent statistics, Google Ads earned over 116 Billion dollars in income. This clearly shows that most businesses strongly believe in online advertising.

If your roofing company can learn to serve its client better with simplified PPC ads, then you are going to have high conversion rates and roofing sales. Pairing a well-designed landing page with any of your roofing PPC campaigns will significantly boost the revenue base of your business.

Our team at Blackstorm Roofing marketing is willing to help your business to develop deeper customer relationships and make your roofing business to grow.

If you want to learn more about our roofing PPC services, kindly schedule a free strategy session with us today.

 

Categories
Reputation Management SEO Website Design

Why is Website Maintenance Important for Your Roofing Business?

Keep Your Roofing Website Up to Date-Don’t Lose Potential Roofing Clients to your competition for no Reason!

Just like the other tools of the trade, your roofing website needs to be maintained to achieve its lead generation objectives. Your roofing website is the digital face of your company. It is the first thing that your prospects/clients encounter when they are searching for roofing services online. Upon landing on your site, the prospects will take only a few seconds to decide whether or not they will hire or call you for roofing services.

Before we dive into our post, lets us first know what website maintenance is and how it can help your roofing business.

What is Roofing Website Maintenance?

Website maintenance refers to the process of keeping your roofing site updated and free from errors. It is generally a process of checking your site regularly to update, make it client-friendly and safeguarded from harm. Website maintenance services make sure that your prospects have a seamless browsing experience whenever they land on your web page online.

Routine website maintenance is vital for your roofing business growth. After all, if prospects cannot find value on your site or access your service offerings, you will lose leads, and the entire process of creating a roofing website becomes pointless.

Hacking is the first security challenge that most roofing websites are bound to encounter. Your roofing website will have many visitors. Some will be your clients, while others want to snatch your back-end details illegally. While countless reasons could make your site to be hacked, such as mining Bitcoin, Blackhat SEO campaigns, and downloads. Hackers mostly target outdated, roofing websites.

Why Does a Roofer Require Website Maintenance Services?

Customer Interest

A well-maintained roofing website attracts new prospects and maintains the engagement levels of existing clients. Your website should be client-oriented, and thus it should be maintained regularly to ensure that customers are getting a great experience. Periodically check that the contact forms works, services, or products are correct and current.

Well-maintained Roofing Websites Rank High in Search Engines

Routine website maintenance is vital to improving your search engine rankings. Roofing websites with outdated content have lower search engine rankings. Google first checks whether your HTTP header is modified to know whether your site is worth crawling. Failing to alter your site regularly could make your site to be pushed below your competitors and could cost your business over time.

Website Maintenance Improves online security of your roofing business

Hackers like to target roofing websites that are not updated regularly to steal crucial back-end information. They first look for “view page source” and get important information about the CMS version your business is currently using.

If you think that your roofing website is too small to be hacked, think again! Contrary to popular belief, hackers prefer small roofing websites because they are very resourceful.

Website maintenance helps Your Roofing Business to Keep in Touch With the New Technology

By maintaining your site routinely, you will stay abreast of the latest advanced technology that you can use to improve your site’s functionality.

Roofing Website Maintenance services help to maintain Your Brand’s Image

Your roofing website is an online representation of your brand’s reputation. A poorly-maintained roofing website with lots of dead pages, errors, broken links, and old posts projects a sloppy brand image and can cause your business to lose leads over time. Routine website maintenance examines the look and design of your roofing website to match it with your brand’s image.

Roofing Website Maintenance: Just Do it!

Have we given enough information on why we believe that website maintenance services are critical for your roofing business? When you are working with Blackstorm Roofing Marketing, website maintenance is not just another marketing tactic! Investing in a roofing website is like purchasing a brand new car- you get most out of it if you are following up with proper routine maintenance. Routine maintenance will keep your roofing website operating at optimum performance, remove or reduce any security threats, and ensure that your prospects find all the crucial information they require.

When you use your marketing dollars to maintain your website, you minimize the risk of wasting your money to fix problems that could have been prevented. When you invest in regular roofing website maintenance, you will provide your prospects/clients with the best possible experience and a secure environment for transactions. Your roofing website will ultimately reject (Malware, hackers, bots) and embrace what you want-more booked jobs, leads, and high search rankings.

Let Us Help You Out!

Most roofers understand the importance of having a website, but they mostly build a site, launch it and leave it, ignoring website maintenance completely. If your roofing website is not well-maintained, then you are likely losing potential clients and leads, and that is going to affect your bottom line in the long run. Creating a user-friendly, visually-appealing is one step of letting prospects know that your business exists. Still, routine maintenance is crucial if you want your roofing sales and visibility to grow. At Blackstorm Roofing Marketing, our professionals will make sure that you get a high-quality roofing website and follow up with an affordable routine maintenance plan to make sure that your prospects/clients enjoy a seamless browsing experience.

Contact us to schedule a free strategy session today!

Categories
Local SEO Reputation Management

10 Ways to Generate More Roofing Business Reviews on Google

Nowadays, Google reviews are very important for any Roofing business in any city. Studies show that 88% of consumers rely on online reviews as much as they do on personal recommendations. 90% of these consumers go through online reviews before purchasing a product, using a service, or even visiting a business.

Apart from being the main factor that influences prospect customers, positive Google reviews also ranks your Roofing site higher in search engines. The more the positive reviews, the higher the search rankings, which, in turn, generates more sales and leads, thus increasing revenue. If you’re looking for ways to improving your online presence through increasing the number of positive Google reviews, stay tuned. This article will discuss 10 Ways to Generate More Business Reviews on Google. Let’s take a look at each method and how to use it to increase your site’s Google reviews.

1. Creating custom Google review cards and placing them on your app or website

One way of getting Google reviews is through using custom Google review cards that have shortened versions of your Google review link. Randomly pasting Google review links on your website may hamper the legitimacy and authenticity of your website. Including custom-made Google review cards on your website will assist clients in accessing your Google review page. You can use a floating button or an animated graphic object on your website to redirects your customers to the review page.

2. Simply Ask for the Reviews in Person

One of the simplest ways of getting Google reviews is by requesting your Roofing clients for them. Have you just had a good conversation with a satisfied client in person? Or are you having a customer who has been impressed by your service delivery? During your interactions with clients, you can take advantage of the interaction atmosphere and ask for Google reviews. But ensure that you’re asking for the customer reviews at the right time (that’s after they’re fully satisfied with your services) to get optimal results.

Picture a scenario where you ask for a Google review from a client that’s dissatisfied or completely pissed off. This could result in the client leaving a negative Google review that will be read by hundreds of people.

3. Stress how easy it is to post the reviews

You can proceed and educate them on the importance of their reviews and how they’ll assist future potential clients in making decisions. You can do this by word of mouth, using printouts or posting the stepson how to leave a review and the advantages of the review on a blog page. Most people don’t have time to post Google reviews because of the fear of wasting time in the process or simply not having an idea of how to do it. Here are some tips you can use to persuade your clients to do Google reviews:

  • Asking your clients to leave star rating only if they don’t have time type the descriptions.
  • Asking them to make short reviews of one or two short sentences only if they can spare some time to do so.
  • Using formal terminology like “please leave a review” or “please drop a quick review” instead of “rate us “when asking for reviews. Using polite language on customers will encourage them to make reviews compared to using a commanding tone.

4. Creating a Google Review Email Campaign for your Roofing company

After completing a successful job or sale, you can also make a follow up of your customer via email and ask them for a Google review. It doesn’t matter whether it’s a personal email or a company email; using emails is also an effective way of generating more Google business reviews. It’s not a crime to ask your loyal customers for reviews. Educate them on how those reviews will help other future Roofing customers who may be looking for similar Roofing services. Moreover, if your customers are happy and satisfied, you’ll be surprised by how fast they’ll willingly post the reviews. You only need to ensure that the entire process is clear and easy. This will likely increase the number and quality of Google reviews you receive.

5. Adding a Custom Google Review Links to Your Site

Just like the name suggests, a custom Google link is a custom URL created and placed on your website to redirect your clients to the Google review page. When a client clicks on a custom Google review link, a pop up with a Google review interface will pop up. Custom Google links can be added on your website in various ways. They include embedding the link in your website’s footer or header. You can also use a lightbox popup to request your customers to leave a review. These links will make it easier for your customers to access your reviews page, thus increasing the number of Google reviews.

6. Including Google Review Links in online Surveys

Adding Google review links to online surveys also increases the number of online reviews for your business. Asking your clients for their feedback in online surveys gives an impression of how much you value their opinions and how you have their best interests in mind. Anyone who’s willing to fill out a survey or poll is already in his/her proper mindset. Taking advantage of their willingness and momentum by requesting them to give a review of your business on Google is a bold step towards increasing your number and quality of Google reviews.

7. Share the positive customer reviews you’ve received on your website.

After receiving positive Google reviews from your clients, don’t keep them to yourself. Instead, keep the momentum and the positive vibe by highlighting and sharing them on your website, blog, and social media handles. This will not only improve your roofer’s Google rating but also inspire other satisfied customers to post their reviews. Most review sites, including Google, Yelp, and Facebook allows website owners and visitors to mark specific reviews as helpful, which recommends the reviews to new users. This is why it’s essential to periodically share and highlight the positive reviews to rank them amongst the best.

8. Respond to your customers Google Business Reviews

Responding to your clients’ Google reviews lets your potential reviewers know that you care about your client’s feedback, and they didn’t waste their time when writing their reviews. Here are three types of reviews that you’ll come across and how to respond to them:

  • Positive reviews: Positive reviews are specific, straightforward, and grateful. How you respond to positive reviews determines how many more positive reviews you’ll get. Positive reviews should receive positive responses and motivation to use the service again.
  • Neutral reviews: These are three-star reviews that lack details on whether the reviewer strongly likes or dislikes a service. These type of reviews have both positive and negative comments. Respond to these type of reviews by reinforcing the positives and addressing the concerns. This will show a prospective reviewer that you’re concerned.
  • Negative reviews: These are one-star and two-star Google reviews. Responding politely to a negative review and fixing the issue in time can oftentimes convert the negative Google review into a positive one.

9. Embed a Google Business Review Request link in Your Email Signature

Including a Google review link in your email signature is also an excellent way of asking for more Google reviews of your business without actually demanding for them. This is more effective in cases where you do communicate with your customers frequently via email.

10. Adhere to Google’s Business Review Guidelines

Lastly, please don’t forget to adhere to Google’s guidelines when asking for reviews from your customers. This means you shouldn’t offer rewards for five-star reviews and you should treat all your Roofing customers equally, without discriminating them based on how they’ve rated your products or services.

In conclusion, the availability of smartphones has made most individuals rely on the internet to make purchase decisions. Google Reviews are powerful marketing tools that should be used by Roofing business owners to improve online presence and credibility. Positive Google reviews will not only boost your Search engine ranking but also increase your conversion rate. These time-tested tips will come in handy for anyone who needs Google reviews for his/her Roofing business. Use these tips to increase your Roofing businesses authority and reputation.

________________

How to Create a Google Business Review Link

Before going into strategic methods of generating more Google customer reviews, it’s important that you take this important first step of creating a shortcut to review your business on Google.

Here’s how to generate a link that allows customers to get to your review form in one step:

1. Go to the Google Maps Place ID Finder
2. Search for your business
3. Copy the place ID that comes up with your result.
3. Paste your ID into this link:
https://search.google.com/local/writereview?placeid=[paste your place ID here]

Categories
Local SEO Reputation Management

How To Get Your Roofing Business On Google Maps

There are tons of ways to improve and monitor Google Maps performance, especially if your business is in the Roofing industry. The first thing to do is set up a basic profile (you will populate it with the more complex stuff later).

Google My Business is critical for local SEO, particularly in the Roofing industry. As such, you need to keep all the listing data up to date and accurate. According to research, about half of clients will visit a business or store on the day on which they perform a search such as “Roofer near me”. But according to the same research, 80 percent of potential clients will not trust a business that has inconsistent information on their online listing. As such, it is critical to ensure that your Name, Address, and Phone number (NAP), are consistent on all your online properties and listings.

Follow the following steps to list your business on Google

1. Sign in to your Google Account or set up a new one if you don’t have one

2. Navigate to google.com/business and click on the “Manage Now” Button

3. Enter the Business Name

If your business name is similar or the same as that of another business in the targeted region, the autocomplete function will show those businesses. Do not panic as this is merely to avoid double registration of a business where you may have already registered and forgotten about it. The autocomplete also makes it easy to add a new Google My Business profile to an already registered business if you are adding in a newly opened location.

4. Specify Service Areas (Only applies to Service Area Businesses).

Before you can select the business category you have to specify the locations you intend to serve. This will ensure that Google lists your business for Roofing searches in those locations, even if you do not have a physical address. You can enter the ZIP codes of the locations, the cities, and regions that your business will be serving.

Note that Google is currently doing away with “Distance around your business location”. As such you should not fill this option but just specify your ZIP codes, cities, and regions.

5. Enter Business Location Address

This only applies if this is the location where you provide face to face services to your clients.
Check the box at the bottom of the form if you run a Service Area Business (SAB) that delivers goods and services to clients. As an SAB, you have two options:

1). If you intend to serve clients from the business address, enter your address in the form, check the box and then proceed by clicking on the button labeled “Next”.

2). If you do not intend to serve clients from the business address leave the address field blank, check the box, and then proceed by checking the box underneath that will be titled “Hide my address (it’s not a store)’.

If your business delivers services and goods directly to clients, read on for how to specify a Service Area below.

6. Select the Business Category

It is critical to fill in this field given that it will appear in your GMB profile and will also influence the type of Roofing searches that you will appear on the search engines for. You can also do some testing with it when you are updating your GMB listing.

Though it can always be adjusted (you will be asked to re-verify), it is always recommended to research competitors in the Roofing industry and look through the full list of categories to find the most appropriate category that fits the Roofing business.

Note that some of GMB features apply only to certain categories. For instance, hotel listings typically show ratings and class and list the amenities on offer. Roofing businesses may add reservations, URLs and booking buttons to listings.

These are but a few examples of the developments in Google Maps that you need to keep up to date with.

7. Add your Website URL and Contact Phone Number

While not mandatory, we strongly advise that you include them as they make it possible to take advantage of advanced functionality in GMB such as call tracking. Also, note that you will have to change all other business listings if you ever update these on your GMB listing.

If you have not yet set up a website, you will still have the option of creating a new website using the data you already entered into the listing. However, we always recommend that you have a unique website if you are running a local business.

8. Complete the GMB Verification

You will still have to prove that your business is located at the address you entered especially if you registered a new Google My Business profile. The options available for verification include:

1). Postcard

One of the most popular verification methods. Google will send a postcard to the address you provided, which should arrive in your letterbox in about five days. In the postcard will be a code that you will enter into your Google My Business Account to verify your address. If you do not receive the postcard, you can always request another by scrolling to the top of your account in GMB, and clicking on the banner titled “Request another code”.

2). Phone verification (Rare)

You can also verify your business through the phone. However, this option is not available to all businesses. Eligible businesses will typically have a ‘Verify by phone’ option, which you should see at the beginning of the verification process if you qualify. It is typically quicker as all you need to do is choose verification by phone, get the automated message with the code and then enter it into your GMB account.

3). Email verification (Rare)

Just like phone verification you should see the “Verify by email” option if you are eligible. If you choose this method you should get a verification code in the email that you associated with the GMB listing and enter it into the GMB account. Ensure that you have access to the email you provided on the listing before you select this verification method.

Categories
Local SEO Reputation Management

How to Delete Fake Google Reviews For Your Roofing Company

For business owners, having a google page is a must. Unfortunately, often, Google pages become placeholders for fake Google reviews written with the sole intention of harming a brand or promoting negative, derogatory, and racist views. Thus, business owners must make all efforts to get fake reviews immediately deleted. Google has a supremely efficient team in place to assist businesses in dealing with the anarchy of fake reviews. Google recognizes eight types of negative reviews and will delete them immediately when contacted. (if you don’t have a GMB account or Apple Maps, click here)

Should Fake Google Reviews Worry You?

Unfortunately, yes. The emergence of smartphones has changed the way consumers make buying decisions. Before making a purchase, consumers invariably scour the internet for reviews and product descriptions. Negative reviews, even if fake, can drastically impact sales. Google is the most used and trusted search engine, and thus, a significant section of buyers involuntarily turn to Google business reviews for help.

Fake google reviews should worry you because a 2017-study revealed that only four negative reviews are enough to stop 70% of prospective customers from buying a product. With 2 billion users, Google is more influential than anything else on the internet currently.

Is It Possible to Delete Fake Google Reviews?

Businesses cannot get rid of fake reviews on their own. The only way to get fake Google reviews deleted is to reach out to the Google Business Plan team. Google judges all reviews for authenticity and intent and decides to remove them based on three criteria:

1. Is the review fake, spam or a competitor’s ad
2. Is the review irrelevant to the business
3. Is the review violent in nature

Given the number of businesses and reviews on Google, it is not always easy to get fake reviews deleted. However, it is also not impossible to get the attention of the Google Business Plan team. In general, in comparison to violent and irrelevant reviews, it is easier to get spam or fake reviews deleted.

How to Get Fake Reviews Deleted?

Report Policy Violation

Here’s an important tip: do not discard all negative reviews as fake reviews. Instead, look into the issue and if it’s a genuine concern, try to solve it. However, if you have cross-verified everything and are confident that the review you are dealing with is fake, report policy violation. Business owners can flag all reviews they find fraudulent, inappropriate, or illegitimate. All one has to do to flag a review is to click on the flag icon on the review. Once a review has been flagged, business owners must provide their email ID and select the type of violation they are reporting. As soon as the ‘submit’ button is clicked on, the Google team will get a notification.

Gather Proof and Reach out to Google

Before you reach out to Google with your request to delete specific reviews, make sure you have substantial proof to verify your claims. You can use your CRM data or sales records to corroborate fake reviews.

Google has a specialized team called Google My Business Team that deals with issues related to reviews. To get in touch with Google My Business Team, go to the reviews section and select the channel on which you want Google to reach out to you. We suggest giving your phone number as phones facilitate direct communication, leaving no space for any confusion. The Google team will reach back to you once they have verified everything at their end.

What If Google Decides Against Deleting the Reported Reviews?

The ultimate authority to decide whether a review is fake or not lies with Google. If Google chooses against deleting a fake or negative review, don’t feel disappointed. You may not have been able to get a review deleted, but you can undermine its effect by layering it with positive and honest reviews. Reach out to your old and loyal customers and request them to leave a positive review. This exercise will surely help you rebuild your brand.

However, remember never to agree to fake positive reviews as they are illegal and can even attract the wrath of Google and the government. Similarly, do not get favorable reviews through dishonest ways, such as offering discounts for positive reviews. These tactics may work temporarily but will surely leave a negative impact on your brand image in the long run.

The Final Word

Since negative reviews garner negative attention and hamper sales, they must be dealt with urgency. It is possible to get those fake reviews deleted that fall within the bracket of violation set by Google. However, the decision to remove any review lies solely with Google. Thus, if you are reaching out to Google, combine your formal complaint with concrete proof to urge Google to take action. It is undoubtedly true that getting fake reviews deleted is tough, but it is not impossible.

Categories
Local SEO Reputation Management

How To Get Your Roofing Business On The Maps (Apple & Google)

Phonebooks to Smartphones

Two decades ago, consumers used to find their local businesses using a local phonebook. They would look for a specific business category then filter through listing and ads to grab the reader’s attention. Today, a client does not require a local phonebook, but a Smartphone can accomplish all those tasks within a minute. The good thing with these Smartphones is that they are relatively small and can comfortably fit in your pocket.

Now, when you are hungry or tired, and you have visited a new town, then a Smartphone will help you gather as much information as possible about local businesses. If you have an iPhone contact, your friend Siri or when using an Android contact your buddy Google Assistant to find a restaurant near you. Within a few seconds, you will obtain a list on your phone showing the Name, address, ratings, reviews phone number, opening and closing hours, website, and more details of nearby restaurants.

That’s how many people are conducting their searches nowadays, and it is not restricted to restaurants alone. People are also doing it for Roofing sites as well as roofers, contractors, chiropractors, stores, and much more. Typing your requirement, mainly when you are hungry and tired takes some action. Speaking out your clear instructions to your Smartphone is simple.

 

Desktop Computer Search

As of April 2019, Google had occupied more than 88% of the search engine market while the rest shared only 12%. (Source) So it’s prudent to say that if you are investing in listing your business then make sure that Google features on top of your list.

Google Desktop Search

Many people don’t even select the search engine they intend to use. They “Google it.” Google is the leading search engine in the U.S and for good reasons. They have invested heavily to develop a search engine that gives the best results, faster. As of today, Google is the largest search engine, as well as the most famous one. It is also one of the top five most famous sites in the world. Google produces results for over 5.4 Billion searches every day.

Small or Medium-sized business plays a vital role in growing the US economy, and Google took note of that information. They synchronized search capabilities with Geo-location and proximity aiming to develop customized local search results for users.

Local search leveled a playing field for all businesses, as users could now find their services or products based on how far they were from them. Google offered clients with the best results that were based on both geo-proximity and search intent of the location where the search was conducted. These customized results have made Google be a go-to medium for all your local search needs.

Upon attaining this milestone, Google developed it further by combining Google Map platform with local search results. This helped users to explore local businesses using their Smartphone. With this, Google was able to assist users in navigating their way to any destination.

How to Add Your Roofing Business on Google Maps

While there are various ways to improve and monitor GMB performance, to begin, you need to set up a simple profile that people will use to find your business. Google My Business (GMB) is a crucial aspect of local SEO that should not be neglected.

However, you need to keep your listing data up to date and accurate. Research statistics show that 50% of customers visit a business or an online store after conducting a local search, like restaurants near me and that 80% of clients lose trust in your local business if they note any incorrect or inconsistent details about your business online. Therefore, you need to make sure that your Name, Address or Phone number are consistent and accurate in all your listings, Including GMB.

(How To Get Your Roofing Business On Google Maps)

How Many People Actually Use The Map On a Google Search?

The local pack is the second most clicked-on SERP type, followed by PPC adverts appearing at the top of the page. Accounting from 30.8%-34.6% of all clicks on a local search.

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Why Do People Click on Results in the Local Pack?

The above chart represents the proportion of testers who chose a Local Pack result, split by their reasoning for doing so.[/av_one_half]

[av_one_half av_uid=’av-7p6y1′]

Why Do People Click on the Map?

The above chart represents the proportion of testers who clicked on the map above the local pack results, split by their reasoning for doing so. 

While map clicks only contributed to a small proportion of overall clicks, it’s interesting to see that the area and distribution of the map both outweigh the fairly prominent position of the map in local SERPs as reasons for clicking.[/av_one_half]

Why Apple Maps Matter for Your Business

If you operate a small business, make sure that you are taking advantage of local opportunities when customers request Siri for information about the services you provide, ensure that your business is added to Apple maps.

Apple maps have more than 42 million users worldwide. Voice search (using assistants like Siri) accounts for more than one billion searches every month, most of these are for local requests. This implies ensuring details about your business are found in Apple Maps may help potential clients locate your business. It also means that if your business is not listed on such maps, but your competitor is, then they will obtain that client.

Apple’s Maps Connect allows small business to edit and submit their map listings without contacting apple. The process f adding your business to Apple maps is similar to that of Google Maps only that here you are using an iPhone instead of an Android phone.

Smartphone Search (iPhone vs Droid)

In 2018, more than half of site visits came from mobile phones.

Everyone has his/her reservations on whether to choose either an iPhone or an Android phone. Where do you think your business is getting all the businesses lists that show up in the search results? Of course, many people use Google to perform their local search. There are two leading search navigation apps, namely Apple maps and Google Maps.

iPhone Navigation History

For close to seven years, Google maps were used on all Apple products- until 2012 when apple launched competing software.

Immediately after Google maps were removed as default installation on Apple products, they were availed as a free download on the App store. Over time, Google maps became the most popular app in the Appstore platform. While the two apps are the same in terms of cost and function, they have notable differences that might affect the mapping service you select.

Apple Maps are popular navigation apps used by many people across the world. The number of users is growing almost every day. The app is gaining some traction as an effective alternative to Google maps.

Apple Maps collects its data from somewhere else.

Do you know where Siri obtains the information it gives you? Very easy, Siri can access both Yelp and Apple maps. You can develop a simple business listing on Apple maps which later pulls details from Yelp such as pictures and reviews. (How to Create an Apple Maps Listing)

Yelp is a popular online platform that helps users to discover local businesses that range from restaurants, bars, gas stations, and plumbers. It encourages users to leave reviews, give star ratings, and share pictures that portray the kind of experience they had upon visiting your local business. Every Yelp account has a list of friends that can be populated by integrating to your Facebook account. Reviews posted by Yelp users can be reviewed again by other platform users, and you can ultimately be awarded a Yelp Elite Status if you review stands out from the rest. (How To Add Your Roofing Business To Yelp)

Droid phones

Droid phones naturally use Google Maps as their original navigation app.

67% of Smartphone Users Prefer Google Maps, Will They Find Your Business There?

A recent survey has shown that Google maps are the market giants in regards to navigation apps. The report further indicates that Google maps are 6times famous than all the other navigation apps available in the market. The survey was conducted to show how mobile navigation apps are essential in attracting clients. As a small business, listing your enterprise on Google maps or any other navigation apps will help customers to find you easily when performing a local search online. If you want to succeed in online business, then make sure that your company features on both Roofing Google maps and Apple maps.

Your Customers Are Searching Locally, Who Will they find?

More than half of Google users are looking for Local Search Results. This means that there are people who are prepared to pay for your products or services as long as you will be found online through local search. If those clients find your competitor instead of your business, then that means you have lost a potential sale, and this gradually leads to your business decline over time. So you must improve your search results as much as possible.

We are local SEO specialists that will help your website be seen by potential clients. We will partner with you to develop a regional marketing strategy that will boost traffic to your business site. This will make you enjoy higher conversion rates and increased profits. We specialize in local Roofing Google map optimization services that will skyrocket your business site traffic.

When clients are looking for Local Roofing services, they employ specific keywords. We know how to boost your rankings for particular keywords and make your Roofing business more visible to clients. This implies that your business will be locally relevant, and you will be successful in your marketing campaigns.