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Growth Strategies Lead Generation Local SEO Marketing Paid Advertising PPC Promotion Retargeting SEO Social Media

How to Market Your Roofing Services After A Recent Storm

Has a storm recently rolled through your area of service? You know it won’t be long before roofers from everywhere are crawling all over the affected neighborhood. Have you ever wondered what you should do in situations like this? 

I currently live near Nashville, Tennessee, and I witnessed several tornadoes roll through a couple of times. I drove through the neighborhoods that were affected, and I noticed many roofing companies are hard at work. As I was driving around, I wondered, if I owned a roofing company in the local area, what would I do to ensure that I received the most amount of jobs possible in this current situation. So, as I was driving through, I was brainstorming on how I could reach these individual homeowners with my message.  

Here is a guide that I came up with to effectively reach those homeowners in a recently affected storm-damaged area:

Do Your Research

Find out the specific zip codes in neighborhoods, and addresses that have been affected by the recent storm. Find out which houses might have been damaged by the recent storm and if insurance could replace their roofs.

Google Display Ads

Once you have found the addresses and the ZIP codes in the neighborhoods, you can pinpoint where you want to target display ads. What I would do is create ads that target the homeowners offering storm-damaged roof services. Once they click on the ad, I would redirect them to a landing page with a video of you in the neighborhood weaning out the different roofs while explaining how you can help the homeowners. On this landing page, you want to be sure to leave a call to action instructions, either calling a phone number right away or filling out a lead form.

Physical Postcards

After the research you did earlier, you can go to the nearest Post Office and find out how many addresses are in the affected neighborhoods. You can ask the post office to ship to these addresses your postcard with a message telling the homeowners that you could be the solution to their storm-damaged roof. 

Be sure to leave a strong call to action.

Yard Signs

Let’s say that the storm just blew. You need to place yard signs on all major intersections throughout the entire part of the town that has been affected. Once you have started doing a few jobs in that area, leave your yard signs right where you completed the jobs. The neighbors will drive by this sign over and over, day after day. The yard sign will serve as social proof that a customer is happy with your service, and this will tell them the message.

Door knocking

I am personally not a fan of door-knocking because it is like you are chasing the customer instead of them coming to you. However, if you have an extra workforce, this is an exception to use the door-knocking technique. You can give your door-knockers the neighborhood’s zip codes so they will knock on each door in that affected area. It would help if you offered value at the entrance to these prospects. Try providing them with some samples (ex. roofing samples, etc.). If they are genuinely interested in your services, you can take down their information in return for a visit with samples in hand as well as a professional salesman to try to close the deal right then and there.

Google Search Ads

In times like this, you can set up Google Search Ads designed and tailored for storm-damaged searches. All the homeowners are looking for solutions to their roofs. You want to be sure to target these individuals with your ads. These tips will be beneficial leads since they are actively searching for a solution to their roofing problem.

Storm Damage Organic Rankings

Lastly, you need to create a landing page tailored for storm damage Roofing Services within the specific cities you serve. Once you have this landing page with plenty of content and you are already proactively doing SEO on your website, this page should rank effortlessly. Your competitors are doing it, so you might as well do it and make sure you do it right. If you do not currently have this ready, use this time to be proactive in the next storm. All you need to do is create an SEO optimized storm damage Roofing Services Page.

Conclusion

All over the country, there are different kinds of storms that can affect home roofs. But the message of this article can also be applied to each specific type of storm. If you do the action steps listed above, I guarantee you will get more jobs than you thought possible!

If you would like to hire a professional team that specializes in Roofing Marketing to implement these strategies for you then contact us today!

Categories
Lead Generation Local SEO Promotion SEO Website Design

On-Page SEO Checklist for Roofing Contractors in 2020

Get Free Leads, Improve your Roofing sales and Crush other Roofers online with On-page SEO

If you want to optimize your roofing company’s website, on-page SEO is the best place to start. On-page SEO techniques help roofing contractors to get free leads online by appearing on the first page of Google for several keyword phrases. The ultimate goal of on-page SEO is to help search engine crawlers to understand the context and meaning of your roofing pages.

The two essential on-page elements are HTML and content. When using a CMS such as word press, these two elements can be changed. Like any form of internet marketing, On-page SEO has evolved due to the continuously changing Google algorithm. This post will explain the importance, techniques, and checklist of on-page SEO that roofers need to know. Without further ado, let us dive in!

Why Your Roofing Website Needs On-Page SEO?

On-page SEO is crucial because it offers search engines with several signals to help them know what your roofing website is all about.

During the ranking and indexing process, search engines try to associate roofing websites with specific search terms and keywords prospects type in the search box.

It is through on-page SEO that roofers can guide search engines on which keywords they want to rank for in the search results.

Furthermore, it is known as “on-page” since any optimization done directly improves your customer’s experience.

Google, with its thousands of sophisticated algorithm, is now good at:

  • Knowing what prospects/ clients are searching for when they type in the query box
  • Providing results that satisfy the user intent (shopping, navigational or informational)

This post will take you through the most crucial on-page SEO techniques/ factors that will guarantee higher rankings.

7 Essential On-Page SEO Factors That Every Roofer Needs to Know

Now that you understand why on-page SEO is crucial for your roofing website, you need to start optimizing your pages to get valuable results. Let us explore the most important on-page SEO factors that will guarantee good results if properly implemented.

Create Valuable Content that will keep Leads on your roofing Website

Any on-page SEO guide will show you that high-quality content is the backbone of any successful internet marketing campaign. Content drives search engine traffic to your site, gets clients/prospects to engage with your page, and keeps them glued to it.

Content comes in various forms like e-books and blogs. You should cover as many roofing topics as possible to drive leads to your business.

When you create roofing content, you must go in-depth and provide your prospects/ clients with valuable information. By creating high-value content that matches your prospect’s search intent, you will drive massive traffic to your roofing page and increase its dwelling time.

These two signals (dwell time and traffic spike) will send a good signal to Google that your page is relevant, and thus Google rewards it with higher rankings. It is a great on-page SEO technique that helps to boost search rankings of your roofing website.

Optimize Your Title Tags to Rank in More Relevant Searches

When prospects find your roofing website in the search results, they first look at the title of your page. The title plays a critical role in determining whether they will click on your page or move to the competitor’s site. Your title optimization is the most crucial on-page SEO technique that will get prospects to visit your site.

As you develop the title for your page, make sure that it is detailed enough to attract prospects. It should explain to the prospect what they will get in case they click your link.

Let’s say you wrote an article about siding colors. Which article title would appeal to your prospects most?

“Make your house beautiful with siding colors “or “5 types of siding colors that will improve your curb appeal in 2020.”

Prospects are more likely to pick the second one. This is because, in the second post, prospects are going to explore the five types of siding colors.

The second title also hits the keyword “types of siding colors.” Keyword integration is a crucial part of your title because it makes your post more relevant to searches.

Not only do search engines look at your title to help rank your page, but also your readers look for the keyword to see if your post is relevant to your search query.

Title optimization is one of the best on-page SEO tactics you can use to improve your site rankings and show up in relevant search results.

Use Internal Links in Your Roofing Page to Keep Leads in Your Site Longer

Whenever you create new pages, you want to link up to other sites within your content. These are known as internal links since they keep leads within your site instead of sending them to other external websites.

Internal links help to improve the user’s experience. They offer your audience with important information that helps them to understand the topic better. This improves your dwell time and increases your search engine rankings.

If you are looking for an on-page SEO technique that will skyrocket your rankings, begin by linking internally in the content. You will keep leads on your roofing website longer and thus improve your rankings in Google search results.

Improve Your Page Loading Speed to Keep Your Prospects/ Leads Happy

Everybody wants to get information fast. When prospects perform searches, they want to click on a link and see the page start to load instantly. In fact, 83% of prospects expect your roofing website to load within three seconds or less.

If your roofing website takes minutes to load, prospects are likely to abandon it and turn to your competitors. Recent studies show that 53% of prospects will leave your site if it takes more than three seconds to load. You can lose almost half of your search engine traffic if your site takes too long to load.

To make sure leads remain in your site, try to improve the page loading speed. There are several things you can do to improve your roofing website loading speed;

  • Minimizing the size of the image files
  • Minify CSS, HTML and JavaScript
  • Reduce white space while coding
  • Cut down the number of redirects in your site
  • Use a content distribution network
  • Leverage browser caching

If you don’t have the time to boost your site loading speed, you can rely on a roofing marketing agency to improve your page loading time. At Blackstorm Roofing Marketing, we offer high-quality roofing website design services to help you improve your page loading time and keep your leads longer on the site.

Create SEO-Friendly URLs

Your URL is an important part of SEO. When Google crawls your roofing website, it reads your URL to understand your content. If your URL is vague, search engines will not be able to index your site or help prospects to remember it.

The URL helps search engines to determine the relevancy of your page. It is a great place to incorporate your keywords to boost your site rankings.

Your URL should have a hierarchy and be clear to prospects. Prospects don’t want to find a URL that is mixed with letters and numbers.

Here is an example of a poor URL: www.roofingcompanywebsite.com/46532kjl/

A roofing URL like this is unclear and scattered. The random letters and numbers don’t have any meaning to Google. Your prospects also will not comprehend the numbers and letters for a long time.

Instead, a good URL should look like this: www.roofingcompanywebsite.com/siding/james-hardie-cement/

This URL structure is defined and clear. There is a good hire achy too. The URL goes from siding a general category to James Hardie Fiber cement, a specific siding type. It’s defined and clean; therefore, search engines can easily read your roofing website.

Prospects can also remember it naturally. It is much easier to remember siding to James Hardie cement than to cram a combination of numbers and letters. Your prospects can also see the topic clearly, and thus they are likely to read and convert.

By creating a clear and defined URL structure, you will get more leads on your roofing website and help Google to index your page properly. It is an excellent way to improve your on-page SEO and increase your site rankings in the search results.

Make sure that Your Roofing Website Incorporates a Responsive Design to Keep Your Prospects Happy

Your prospects/ clients will access your roofing website from multiple devices. You must create a great user experience across those devices. If you want to on-page SEO correctly, make sure that your site has a responsive design.

Imagine a prospect trying to access your desktop version on a smartphone. They would have to zoom out and in to read content, and the whole post would look scaled incorrectly and disorganized. That does not give your prospects a positive user experience but instead discourages them from your site.

As a roofer, you must invest heavily in a responsive design to offer prospects/clients a positive experience of your site. Responsive design makes sure that your roofing website adapts to whatever mobile devices your prospects use. Whether it is a tablet or Smartphone, your roofing website will adjust to fit the size of your screen.

Meta Descriptions

Meta descriptions have been a crucial optimization point for roofing contractors. Meta tags and descriptions explain what your roofing page is all about; they are typically displayed underneath the SERP’s beneath your title.

While Google still denies that Meta descriptions don’t help in rankings, there is some evidence that better descriptions help.

Optimizing Meta descriptions properly can help to:

  • Increase Click-through Rate
  • Guarantee of best results
  • Perception of what your roofing website offers changes.

The meta description must incorporate your roofing page keywords. This description is what will appear as the small paragraph under the heading when search results are returned to your prospect. This is the first information that your prospect comes across, so make sure it persuades them to open your site.

On-Page SEO Checklist for Roofing Contractors

Search engines consider more than on-page optimization when ranking your site, but there are definite characteristics of a page that Google looks for when indexing or ranking sites. Here are the most crucial things to look out when you want your roofing website to rank high in search engines:

  • Make sure that you have one page per specific target keyword
  • Make sure that your Meta descriptions are unique and complete per page
  • Your content should be sales-driven and informative at the same time.
  • Use H-tags properly
  • Make sure your content is 100% unique
  • Start a roofing blog and update it regularly with content that supports your service pages
  • Make sure that you have an XML and HTML site map
  • Use a content plan that is simple to digest with images, bulleted lists, and videos.
  • Make sure that all the images on your roofing website have proper alt tags and titles.
  • Don’t stuff your content with roofing keywords
  • Make sure that your Google Analytics is working properly and connected to your Webmasters tools account.
  • Add professional certifications to your roofing website like BBB, Yelp amongst others.
  • Keep your plugins and content management system updated.

Start Optimizing Your Roofing On-Page SEO Today

On-page SEO will help your roofing business to develop a better site for your prospects/ clients and keep them glued to it longer. If you optimize your roofing website, your prospects/ clients will spend more time getting to know your business and the services you offer. Your roofing business will continue to rank higher in search results and reach more relevant traffic/ leads.

At Blackstorm Roofing Marketing, we have more than ten years of experience optimizing roofing websites for On-page SEO. We have a team of SEO experts that will make your roofing business rank higher in search engines. They will help to drive more traffic to your page and generate a steady flow of qualified leads in your business.

If you are ready to improve your roofing SEO through on-page SEO services, schedule a free strategy session with our experts to see how our team can get your business on top of Google search results today.

Categories
Growth Strategies Lead Generation PPC Retargeting SEO Website Design

7 Low-Cost Ways of Acquiring Roofing Leads with PPC Ads

Roofing contractors are always after one thing; get qualified leads at a lower cost. There are various ways of generating leads for roofing companies, but one method outshines them all, which is PPC ads. It is an effective method, where your roofing business can be placed in front of property owners that require roofing services.

Keeping Google Ads spend low while driving maximum conversions is the ultimate goal of any `roofing marketer. Although roofing PPC can be useful, it can also eat your marketing dollars if you don’t come up with ways of maintaining a high ROI and reducing costs.

Cost per acquisition, which measures the average spend of acquiring one lead, is one of the crucial metrics to look out for any roofing PPC campaign. It is based on real, individual conversions.

Reducing your cost per acquisition helps to cut your marketing budget, sounds good, right?

But if you are going to lower your CPA, you need first to do some diligence because Google will take your dollars, whether you know about cost per acquisition or not.

What will lower your roofing PPC budget?

 
Review Your Locations

One major cause of why roofers waste their marketing dollars on Google Ads is non-converting locations. As a roofer, you might be tempted to target as many areas as possible, but targeting too broadly means that you will be placing your ads to uninterested prospects and spending money on unqualified clicks. You can be more tactical in retargeting locations by looking at geographical data at the granular level. That way you will instantly know ways of lowering your roofing Google Ads spend 

Once you have identified the least converting regions, you can minimize or switch off the bids for the affected areas. Targeting your roofing PPC to a specific location can help you to lower your cost of acquiring leads.

 
Pay Close Attention to Search Engine Optimization

Significant strategies and concepts like roofing SEO services come into play when we are discussing reducing your spend on Google ads, particularly keywords because they form the backbone of any successful PPC campaign.

So, if you want to get most out of your roofing marketing efforts, pay close attention conversion rate optimization and ranking your site on top of SERPs.

Google ads are lead generation machines that can be altered or influenced to produce desired results. Thus, getting qualified leads and higher conversions.

If you diligently follow the basics of CRO and SEO, you can reduce your cost of acquiring new leads. If you want to dive deeper, feel free to contact our roofing SEO experts for assistance.

 
Capture Lost Leads with Retargeting

When a homeowner needs a new roof, they will do some research online, ask for recommendations from family or friends and shop around for the best price before they finally make a decision. Many times a potential client is willing to contact your roofing business, but along the way, something pops up and distracts him from doing that. With roofing retargeting, you can win that lost lead back to convert.

Retargeting is the right way of acquiring more qualified leads at a reduced rate because they are already warm; they have already checked in your roofing website.

 
Use Videos for Your Roofing Ads

Since prospects have short concentration spans, using a video to showcase your roofing services might keep your business ahead of the competition and boost your conversions. Roofing videos tend to give real-time experience, without leaving to the imagination. Therefore, by using videos, your business stands a good chance of enjoying higher conversions and reducing its Google ads spend.

 
Capitalize on Mobile

With the advancement in technology comes an increase in smartphone use. This implies that many of your clients will be using mobile phones to engage with your roofing business. So, how do you optimize your roofing website to give a pleasant experience to mobile users?

Most roofers tend to focus on more website ads that are optimized for desktops, without knowing that the vast potential lies in mobile advertising.

Focusing more on mobile-friendly sites comes with its benefits; for example, you can use in-apps to target particular clients. These can lead to higher conversion rates and a steady stream of qualified leads-reduced cost of acquiring such leads.

Improve Your Roofing Website Performance

If your business has a poorly-designed roofing website, prospects will not spend much time looking for your services. Therefore, you have to create a more exceptional user experience so that prospects would love to stay on your website and learn more about your roofing services.

Monitor your website loading speed regularly to make it appealing to prospects. If a potential client comes across a roofing site that loads slowly, they will likely leave to your competitors.

Lastly, check your roofing website compatibility with various screen sizes, browsers, and mobile devices. 

Use Different Marketing Platforms

In the world of roofing marketing- the more prospects you reach, the higher conversion you will get at the end of each day. To achieve this, you need to use various platforms like Facebook ads, LinkedIn ads, Google Ads, and Amazon Ads. This will make sure that you have an extended reach and more opportunities of converting prospects into clients in the shortest time possible.

Both Google and Facebook ads have adapted to the people’s searching trends, and they have modified their adverts according to ensure they achieve desired objectives. Likewise, you need to consider other advertising channels to make sure that you are reaching the right prospects. 

What Next? Scale Your Roofing Business

Since the goal of any marketing campaign is to lower costs and improve ROI, we trust that the tips discussed in this post will help you grow your roofing business through Google Ads.

Just know that your roofing company’s success and profits depend on improving your conversions, so it is incredibly crucial to assess how many conversions you generate against what you spend for each click.

 

If your roofing business is struggling to run high-converting PPC ads, kindly schedule a free strategy session with our experts today for assistance!

 

Categories
Lead Generation Promotion Reputation Management

Have a Happy Client? Ask for a Roofing Testimonial…

As with any other service business, word of mouth is an excellent tool to promote your roofing business. Clients don’t have goods they can hold in their hands, so they rely on the opinion of other property owners to know which roofing company will deliver the best user experience.

As a roofing contractor, one of the best ways of spreading word of mouth is through glowing customer testimonials and rave reviews.

Sure, you might get a few client testimonials here and there without asking. But you will get more positive reviews and testimonials when you ask for them.

What Constitutes a Good Roofing Testimonial?

As a roofing contractor, it is your job to separate valuable testimonials from the ones that are not likely to generate new leads. While we don’t have a perfect template for testimonials, studies show that property owners only respond to specific messages that focus on results.

Although it might be superb to hear that a particular homeowner finds your roofing services “awesome,” this kind of review/ testimonial is unlikely to attract new leads to your roofing business. Instead, choose to share reviews that discuss how you helped a property reduce his utility bills after your team installed an energy-efficient roofing system. Therefore, let us explore some of the best ways of pulling customer reviews and testimonials right now.

Conduct Interviews and Surveys to Get Roofing Testimonials

Of course, you can’t select testimonials to feature on your roofing website if you have not collected enough testimonials from your customer base. Along with inviting property owners to send testimonials to your roofing business, think of sending surveys to those clients who are in your mailing list. To achieve good results, target to request for a testimonial, immediately after completing a job.

Use Social Media to Ask for Roofing Testimonials

It usually is hard to get roofing testimonials through online surveys or comment forms because some clients don’t have all the time to fill in the required details. Your roofing company can make the process of getting testimonials more comfortable by encouraging clients to interact on various social media platforms.

Since most property owners use their social network profiles several times each day, interacting with your roofing business and providing a testimonial will not be a daunting task. Once the post has been created, it will appear on the customer’s timeline and twitter for their friends and family to see.

Offer Incentives to Get Roofing Testimonials

Property owners respond very well to free quotes and discounts, and roofers can get testimonials by giving free incentives to complete surveys. When a customer completes an online survey, they are given a free estimate or free roof inspections. To beat the odds of customers giving testimonials offer incentives like special discounts, prizes, or even coupons.

Where to Put Testimonials on Your Roofing Website?

Now that you have collected glowing testimonials from your clients, where are you supposed to put them?

Homepage

Your homepage is the page that is visited mostly by your prospects. This is also the page where most property owners will see your testimonials.

Sidebars

Placing testimonials in your sidebar in the sidebar makes them visible as property owners click around your site.

A dedicated customer Testimonial Page

Once you have collected enough testimonials, it is time to create a testimonials page where customers can share their honest thoughts or reviews on your roofing website.

Final Thoughts

Collecting testimonies from satisfied clients is a great way to showcase your roofing business credibility. As Google keeps changing their algorithms, having these testimonials from clients who put trust in your services becomes imperative.

Think of the way you search for the services you need. Whether offline or online, we like to have an opinion from someone else before choosing a roofing contractor. We turn to sites like Yelp and Google to collect reviews from customers and provide an overall rating for your business. Those testimonials people are posting about your roofing business are regulated by the website receiving them, thus making you vulnerable to negative reviews.

Asking customers for testimonials would be the right way to show your potential customers that you are the right choice. However, negative testimonials can adversely affect your roofing business reputation. As a roofer, you might have all the time to respond and manage negative reviews that affect your business. That’s why you need to hire a reputable roofing marketing agency to manage the online reputation of your business.

At Blackstorm Roofing Marketing, we help to maintain the opinions of your satisfied or unhappy clients for your business. Don’t allow negative testimonials to hurt your roofing business. Schedule a free strategy session to see how our experts can help your roofing business stand out online today.

Categories
Lead Generation SEO Website Design

10 Tips for Selecting a Great Roofing Website Designer

Get Qualified Leads, Increase Conversions and Sales with a High-Quality Roofing Website

One major challenge that most new roofers face is launching a new roofing website. Several factors need to be considered when choosing a web design agency to market your roofing business online. Many roofing contractors are smart to know that some things are best left to experts and would prefer the peace of mind that selecting the right roofing website design agency brings.

Hiring the right roofing website design agency is an important decision, regardless of the size of your business. Your roofing website is what property owners associate you with. It is the face of your roofing business, and in most cases, it is the best lead generating machine your company has. Your roofing website will be a driving factor that will decide whether homeowners will do business with you or will head to your competitors. So it is essential to hire a responsible and efficient roofing website design agency to build your site.

Here are the little-known tips that will help you choose the right roofing website design agency:

They Have an Experienced Team

Some roofers don’t want to use a website to grow their business. They want their site to sit out there idle without generating leads. If that describes your mindset, then this post may not mean much to you. But, if you want your website to grow your roofing business, then make sure that you choose a web design agency that has some good marketing experience.

A roofing web design agency without experienced marketing professionals is like a car without an engine. Yes, it may look great, but it is not going to do anything or go anywhere. The Internet has changed, and it takes topnotch digital marketing campaigns for your roofing website to perform. When a roofing website design agency has developers, marketers, and designers, you can be sure that the final product will be a stunning roofing website that will get results

They Use a Responsive Roofing Website Design

In the world where property owners use smartphones to browse anything on the Internet, it helps to have a roofing website that will perform optimally on any screen size. Responsive website design is the trend used to build high-quality sites nowadays. Google has gone ahead even to penalize sites that are not friendly to mobile devices. As more prospects continue using mobile phones to search for services, you need to make sure that your website is optimized for mobile devices. The right roofing website design agency will help you design the mobile-friendly site.

They Have a Proven Track Record

The Internet evolves very fast. You require a web design agency that stays at the top of such changes for your business so that you can concentrate on running your core business and not managing them. It is risky to hire a fly-by-night website designer who will not be around one year from now. Every year’s tons of new website designers open, and many of them shut down the same year. A real test of a roofing website design agency is their longevity in the market.

The more experience and talent a roofing website design agency has, the more likely they will adapt to the ever-changing internet trends. If they are not staying abreast of leading-edge technology like using HTML sites and discouraging continuous use of CMS, then that could be a red flag that they are in danger.

The Roofing Website Design Agency Understands the Importance of Leads & Conversions

A right roofing website agency has to know a lot more than building a pretty website. It should have professionals who know how to convert website traffic into leads. That implies they understand information architecture, proper design layout, calls to action, color psychology, and usage patterns. They should design your site using proven methods and scientific data to increase conversions online.

Stays Abreast with the Latest Design Trends

The last thing you want to see on your new roofing website is a design that looks like it was famous twenty years ago. Website design needs to stay abreast of the latest technology and modern trends. Property owners are more likely to trust roofing businesses if their website looks modern, regularly updated, and fresh.

High-grade roofing web designers incorporate what is trending into their websites. A good designer should be familiar with responsive design, parallax scrolling, flat design, and tons of other styles and elements. However, there should be a right balance between what’s proven and what’s modern.

They Have a Documented Process for Success

The best roofing website agency must have a documented approach that helps them to succeed. It may changes as the industry evolves or tweaked for a particular project or circumstance, but the agency should have a systematic approach to success. This proves that the agency has the experience required to bring similar success to your roofing business.

They Measure Progress, Establish Goals, and are continually improving.

A right roofing web design agency does not stop once the website is created and launched; this is only a take-off point for rigorous marketing campaigns; if your agency ends once the site is launched, then that might a good sign that they are not right for you.

Great roofing website designers measure their progress, identify goals, and regularly work to improve. In the modern world, when your website becomes static, that is the time you begin to lose business.

You can Trust Them to Deliver Exceptional Results.

Once goals are identified, a good roofing web designer knows how to implement the strategy to achieve the required results. They will work tirelessly to achieve agreed-upon goals to maximize your return on investment and improve your online reputation. If you feel like you are always following up on your agency all the time to do what they are supposed to do, then that shows that they might not be a perfect fit for your roofing business.

They are not cheap

When done correctly, your roofing website is an essential asset in your business that can help you make more money. Even with a higher return on investment, your roofing website can be the most costly part of your business. When created and managed correctly, your roofing website acts like a sales representative who never gets sick or takes an off. Since it is an essential part of your business, a good designer will sit down and discuss your marketing budget, timeline, and business goals before giving you the final quote.

Check out Their Portfolio

A right web design agency should be proud to show off its previous projects to potential clients. Request for a portfolio, and by this, we don’t mean screenshots of websites they have done. Visit sites they have built and found out the kind of impression they give you as a first time client. If they are impressive, then go ahead and hire the designer for services.

Choosing the Right Roofing Website Designer can be a Daunting task, But not an Impossible One.

As a roofer, finding the right roofing website design agency can be an overwhelming task. But once you have stumbled on the right agency, be sure to read testimonials and reviews to know about what other people are saying about the agency. Over the years, the Blackstorm roofing marketing team has helped many roofers to create stunning, high-quality roofing websites that have generated a steady stream of leads and skyrocketed their business growth online.

If you are searching for a website design agency to create or redesign your roofing website, then Schedule a free strategy session with our experts to see how we can help your business grow online.

 

Categories
Lead Generation Local SEO Reputation Management SEO

Google My Business Optimization Checklist for Roofing Contractors

Claim, Verify and Optimize your GMB Listing to Get More Leads Online

One of the most crucial things that your roofing business requires to continue growing is both offline and online exposure. While there are several techniques to do this from door knocking, canvassing, or investing in internet marketing, this post will show you a free way to put your business on the map and start improving your roofing brand presence.

Google My Business is a free platform that helps roofers to manage how their businesses appear on Google Maps and Google search. Besides, it enables you to reply and monitor customer reviews, understand how prospects are searching for your business, and add photos. If you have not optimized your Google My Business profile or are just starting with Local SEO, then this post will help you improve your brand and online presence in the market.

When a prospect looks for roofing services or searches directly to your roofing business website, they must find complete and accurate information. To know how to set up a Google My Business profile for your business, verify it, and optimize your business, keep reading for more details.

Where Does Your Roofing Google My Business Listing Appear?

Your roofing GMB listing can appear in various places. Branded searches (where prospects look for your business’s exact name) are the most common.

Another place that your GMB listing can show up is when prospects perform a local search on Bing or Google. Suppose a prospect searches for “patio builder near me,” the Search Engine Results Page will include some relevant ads and a little map that contains some pins. These pins are known as Map Pack and are always 3 to 4 pins that are nearer to the searcher’s location.

Last but not least, your roofing GMB profile can show up when a prospect or client performs a search on Google Maps or using their phone map’s app. If you have a physical location for your business, then prospects will research to find out the operating hours and driving directions on your Google My Business profile.

How to Get Your Roofing Business Listed with Google for Free with Google My Business Listing

Step 1 

Sign-in into the Google account that would want to be associated with your roofing business

Step 2

Head over to www.google.com/business and choose “Manage now” on the upper right-hand corner.

Step 3

Enter your roofing business name

Step 4

Enter your roofing business address

Step 5

Enter the areas that you serve

Step 6

Choose your business category. This is crucial because you are telling Google what sorts of clients will view your listing.

Step 7 

Add your roofing business website and contact detail such as phone numbers that will help prospects to get in touch with you.

Step 8

Select a verification method. This is because your roofing business must be verified for it to show up in Google when prospects search for your services.

Simple Ways to Verify Your Roofer Google My Business Listing 

Google provides several ways to verify your roofing business GMB listing but may not give out all the options below for verification. You have to select from the list that they give you.

By postcard

This is the most common option. Google will send your business a physical postcard (through snail mail). This postcard will come with a verification code that you will insert to verify your listing.

Instant Verification

If you have already verified your roofing business with Google Search Console, you might be given the option for “instant verification.” Make sure that you login with the same Google account that you used with Google Search Console.

Via Email

Not all roofing businesses will be given this option. If you are allowed to use this option, then make sure that the verification code is sent to the right email.

By Phone

If you are given this option, Google will send a verification code text to your roofing business phone number. You will enter this code and click submit to verify your roofing business.

Optimize Your Roofing Business’ Google My Business Listing to Get More Qualified Leads

As crucial as it is to claim your roofing GMB listing, it is essential to make sure that your information remains updated. To achieve this, you need to optimize your GMB listing properly to get qualified roofing leads. Getting your roofing GMB profile optimized is a crucial step for proving to property owners that your business has an online presence. Fortunately, this post will provide a checklist of ten actionable tips that will help to improve your listing and make it stand out from the competition.

Make sure that the Information is Correct.

Wrong data about your roofing business will be frustrating to clients. According to a study, 80% of customers lose trust with local roofing businesses if they note inconsistent or incorrect contact information or roofing business name online. This also hurts your roofing business reputation online.

To avoid that, make sure that your GMB listing has up-to-date, correct details about your roofing business. That includes your business name, phone number, address, and operating hours. This also applies to seasonal hours, make sure that you notify Google when you have closed for a holiday or during a crisis like the COVID-19 the world is experiencing now.

You may also want to get rid of any outdated information- like an old phone number or addresses have it scrapped from the internet. This also applies to duplicate GMB listings; look out for your old phone number or address and report any outdated information as no longer open or moved.

Choose the Right Category

Google allows you to add categories to your GMB listing. This shows Google the type of business you are in and the services you offer to clients.

While you usually add like ten categories to your GMB listing, the initial one is the most essential. Google considers the first category differently, so ensure that you select the right type. We advise that you be specific as possible for the first category (Like “patio builder” before “roofing company.”

Set Your Service Area

If your roofing business has a physical showroom or office where potential clients can come in for a consultation, then you need to include such details in your GMB listing. While Google does not require a physical address to verify your business location, roofers can hide this information and define the areas that they serve. This way, they can set the cities, towns, and counties which they serve.

Define Services

This is a new addition to GMB, but an important one. Under every category, you can state the kind of services you provide, list their prices, and include a short description of each service.

We recommend that you list all services, including those you don’t offer. For instance, you may only do commercial roofing and not residential roofing. The more you make your business clear online, the less work your employees will do when qualifying jobs over the phone.

Consider Adding More Products

While retailers mostly use this feature, there are various ways that roofing companies can leverage the GMB product editor in their profile. For example, roofers can use this profile to highlight specific brands/manufacturers, feature roofing products they recommend or mention kinds of materials they work with.

Add Photos

Whether you are installing a new roof, repairing an existing one, or doing a full replacement, you are somehow engaged in some visually stunning projects.

We advise roofers to keep adding new photos to their GMB profile. Make sure that the pictures are well framed, large, and showcase your work prominently. We don’t advise after and before photos unless they are within the same image file. Otherwise, clients may see before photos only and think that you did a poor-quality job. You can also include a video in your GMB profile, as long as it is within the recommended size.

Pro Tip: Make sure that you add a business name somewhere in the image. That way, if prospects come across your photos somewhere in the Google search, they will know where it is from.

Include Messaging and Request a Quote Option

According to a recent survey, over 40% of property owners prefer to book appointments with roofing contractors via online platforms, mobile app, and email. Google makes this hassle-free by adding a messaging or request a quote button on your GMB profile.

We recommend roofing contractors to download the Google Business App to their phones.

With this app, they can get alerts every time messages them and respond instantly via the app. Furthermore, this app will make it easy for them to respond to reviews, view stats, and add Google posts.

Create Google Posts

First launched in 2017, Google posts are great additions to your GMB profile. Just like a social media post, a Google post can contain an image, videos, and other characters of text. These posts will be visible in your GMB profile for only seven days. Roofers are encouraged to keep making Google posts to promote their business online.

Answer Questions

Every Google My Business profile has answers and questions section, which most roofers do not monitor. Thus Google assumes that they are ignoring clients. You should try to check the questions that property owners are asking on your profile and provide helpful answers.

Request for Reviews

If you are just like other roofers, your primary source of leads is through referrals from existing clients. Fortunately, your GMB listing allows these satisfied clients to promote your roofing business online through a Google review.

After completing any roofing job, you should ask your clients to leave a review on your Google My Business profile. This will benefit your business in several ways, increasing the number of reviews, maintaining or improving the star rating, and standing out from other roofers online.

Benefits of an Optimized Google My Business Listing for Roofing Contractors

Getting your roofing business listed with Google My Business is a hassle-free way to get noticed when prospects are searching for your services online.

Here are a few advantages roofing business can enjoy by setting and optimizing their GMB profile:

Manage Your information 

When prospects are looking for your business through Map and Google searches, you can be sure that they can easily access your stress address, phone numbers, business website, and operating hours.

Collect Reviews

Your Google Map Listings is a great platform where you can gather reviews from satisfied clients and show them off to potential customers.

Interact with Clients

GMB profile allows reading and answering to reviews left by your clients while uploading awesome photos of your most recent project.

Get Insights

It will enable roofers to know how customers search for their businesses and regions where they are coming from.

Boost Credibility

Property owners have various options when looking to hire a roofing contractor. So make sure that your roofing business looks dependable and credible by verifying your Google My Business profile.

Managing Google Reviews for Roofing Contractors

Your Google My Business profile comes with Google’s review system. When a property owner searches for your roofing business online, listings that will show up will be accompanied by an average review rating. For instance, if you have one 5 star review and 1-star review, your average rating will be 3.5. For this reason, the monitoring and generation of online surveys is a vital aspect of your Google My Business listing.

Once prospects/clients click on your GMB profile, they can view complete reviews, other than an aggregated rating. Whether the review is positive or negative, you should always try to respond, either complementing the client for kind words or attempting to fix a damaged relationship with unsatisfied customers. Always remember to use a professional tone and try to continue the conversation privately with the client, where possible.

Hire BlackStorm Roofing Marketing to Manage Your Company’s Online Reputation

Online reputation management helps roofing contractors to maintain positive brand identity in the eyes of potential or existing clients. As more roofers understand the importance of online reputation management in growing their business, they devote more resources and time to manage their reputation online.

As a roofer, you have many tasks to perform, from sourcing materials to fixing roofs, making it impossible to achieve your online reviews. That’s where the Blackstorm roofing marketing team comes in to assist you in building trust, remove negative reviews, and improve your roofing keyword rankings.

Are you ready to manage the online reputation of your roofing business? Schedule a free strategy session to learn more about how our team can improve your roofing brand identity in the eyes of your clients.

 

Categories
Growth Strategies Lead Generation Local SEO SEO

Why Your Roofing Business Needs Local SEO

What Is Local SEO?

Essentially local SEO is the effort it takes to get listed higher in map results, whether in google maps or apple maps.

Why Your Roofing Business Needs Local SEO

Are you looking for an online lead generation strategy that will increase sales for your local Roofing business? Then don’t worry because you’ve come to the right place. We specialize in providing local SEO services that are custom-designed to meet the needs of different Roofing businesses.

As a company, we are aware of the fact that local searches are a major source of leads for small businesses. And those that have incorporated Google maps in their local SEO often get up to 90 percent conversions from searchers in terms of traffic, calls, and leads.

That’s why we are committed to providing small businesses like you with a tried and tested strategy that will not only strengthen your SEO but also give you consistent results. We don’t just say it. We deliver solid results.

Why We Stand Out From the Rest In Terms Of Roofing Local SEO Services

Despite having many SEO service competitors in the market, our company has managed to stay on top of the game quite consistently. That’s largely attributed to our proven processes and the excellent results we deliver to every single client that chooses to work with us. We simply have a solid track record that is unmatched in the business.

Having worked with hundreds of companies with multi-location businesses, our local SEO team has the vast knowledge and experience to handle even the most complex of issues relating to local search. Our SEO services are so exceptionally good that other local SEO companies seek advice and help from us on issues or problems they’re unable to solve.

Another thing that makes us a favorite SEO company for most local businesses is RESULTS. Once you link up with us, we’ll work round the clock to ensure your business gets the online visibility it deserves. That means within no time you’ll start seeing huge traffic, leads, and calls coming in.

Should you have any concerns or inquiries about the local SEO strategy or plan we are offering, our team of experts will be there to attend to you. If our competitors can consult with us on certain SEO matters, then what SEO solution can’t we offer to local established and growing local businesses?

Strategies That Go Into Roofing Businesses Lead Generation Plan

Attracting potential customers and prompting them to take action is never an easy task. However, with a well-planned SEO strategy, you (as a small business) can actually get massive traffic and leads that you never imagined. Whether you are starting out or have been in business for years, improving your local search is the only way to grow immensely.

There are many things you can do to get the desired SEO results for your local business. But it’s not always about spending lots of money. Rather it is about the specific SEO strategy you adopt for your business. So, letting a professional local search professional handle the job for you can really pay off.

As an expert in local search, we focus on four main aspects. These include the following:

  • Competitor analysis for customized local SEO solutions
  • In-depth and detailed on-page optimization
  • Amplifying business’ visibility, with the aim of attracting and converting potential clients
  • Top ranking maintenance for endless visibility

Generate More Roofing Leads Through Proper Local SEO

The use of roofing map listing optimization and local SEO (search engine optimization) is imperative in today’s competitive online world. Imagine this. If your website doesn’t contain your city and state, cross intersections, your phone number, and other local, Geo-targeted ads, how do you want your client to find you. And, how would you expect people to find you from mobile devices, if they are searching for something like “roofer near me” or “roofing company in XX, WA” (or any other city/state/zip combination)?

More often than not, people are not going to find your company if you aren’t using the proper roofing local SEO tactics to help your roofing business outrank competitors in the local area. And, this is costing you a lot of visits, potential ROI (if you’re not properly targeting your campaigns), and obviously, you’re missing out on having your site rank on Google’s first page. So, how do you go about implementing roofing map listing optimization and other local service listings?

1. Use location-specific roofing keywords

There are major landmarks, intersections, businesses, popular street names, and major cities/hubs in the US. So, no matter where your roofing company is, make sure to incorporate those location-specific keywords onto your roofing website, so people know where to find you.

For example, “located near Walmart on 5th and James,” is extremely local to an area. You’re using a huge company name, plus you’re indicating a cross-section on your roofing website. It’s going to help your roofing business outrank other competitors who aren’t doing this and utilizing roofing specific keywords on their roofing website.

The more local your site is, and the more geo-targeting you do, the easier it is going to be for local clients to find you, and for Google to list your Google my business page on their roofing website.

2. Keywords need to go on website pages

When building your roofing website, make sure you’re incorporating your location on your website pages. On the about us page, for example, you can add something like “top roofers in Lancaster, PA.” Or, on your services page, include the services your company offers, followed by the city/state/zip, or other local-specific listing details.

Just like optimization of your site for industry-specific keywords, you also have to do this with local roofing SEO to ensure your roofing website is found on local searches that people are entering on Google.

3. Title pages and metadata matter

Most roofing business owners have no idea what metadata is. It’s that short description that you see beneath a website when people do an SEO search for anything online. If you include your location, address, physical landmarks, which are nearby, and roofing specific keywords, this is going to help your roofing website rank on Google’s first page for several industry-specific keywords.

And, when people know where to find you, and where your roofing business is located, they are far more likely to visit it, as opposed to a competitor. This is especially true if you have great ratings, and provide the specific services that the client needs. If nothing else, they’ll at least call your roofing business or email you, even if they don’t physically come into your store.

4. Consistency matters

If your Google My Business listing has one address and phone number, but your roofing website has another, you’re going to confuse your clients. In utilizing roofing map listing optimization and listing your roofing business on different platforms, make sure everything is the same on each of these pages.

If you have a review site, Yelp listing, Google My Business listing, contact us page on your roofing website, and list your address elsewhere online, it should be consistent from one place to another. This not only adds credibility to your roofing business, but it makes it easy for people to find you when they are doing local searches for roofers in the area. If you have different information everywhere online, people might believe you are a scam artist or spammer, and they might not trust your company to be a reputable one. So, make sure you know what’s on the web, and that the information you are listing about your roofing business (and where it is located) is consistent no matter where a client would find it online.

5. You Need a Google My Business Account for your Roofing Company

It’s free, and it’s Google, what more do you want? With a Google My Business account, you’re doing one of the best things possible for your roofing local SEO ranking possible. You have your roofing business listed for free on Google’s business page. Therefore, people who are looking for a local roofer, no matter where your company is located will find you on Google’s business page.

This will also help with organic SEO ranking over time. It does take some time, and there is a trickle-down effect, but over time, you will notice that your roofing business site is going to rank highly on Google, for various keywords, and for local listing services as well. This is what you want as a roofing business, and you want to make it as easy as possible for people in the local area to find you when they are searching for a roofing company for any type of roofing services. So, make sure you list your roofing business. It takes a couple of minutes to do, and it’s free, so there’s really no excuse for you not to be listed if you are a local roofing company trying to be seen online.

Don’t know where to start? If you need roofing map listing optimization, are in need of online ad placement, PPC ads, and organic traffic, and want to ensure the highest roofing local SEO ranking possible, BlackStorm can help you with your marketing efforts. It is hard to know where to begin or what to do if you aren’t familiar with online optimization and marketing or ad placement. Therefore, as a roofing business owner, you should allow a professional design and marketing team to do the work for you.

Contact our team for a free quote and walkthrough of the listing and roofing local SEO services that we can provide to help your roofing business outshine competitors in your local area and within your niche.

Ways a Local SEO Agency Can Help

Competitor Analysis

There’s no one size fits all process. That’s why we analyze the competition to figure out the best path to get your business results.

On-Page Optimization

Our in-depth approach consists of deep, detailed oriented on-page optimization that sets the foundation for your local SEO success.

Our Visibility Process

We amplify our clients’ visibility with a proprietary process that’s much more than a typical SEO strategy. Attract visitors, then convert them!

Top Ranking Maintenance

We perform well for our clients to get them ranked, but we work even harder to ensure their rankings and visibility stay forever.

Categories
Lead Generation Marketing Paid Advertising SEO Website Design

Marketing Tips For New Roofing Business Owners

Proper Marketing Will Be Your Success Factor

If you are planning to start a roofing business, then you must know that operating a successful business involves more than finding a leak or installing a new roof. Being a successful roofer requires people-skills, knowledge, patience, organization, and several other character traits. A successful roofing business starts with proper marketing. But you need dedication and passion to market your roofing business properly. If you fail to recognize the essence of marketing, then the chances are that your business idea may never get off the ground.

Conversely, some roofers opt to sit back and relax without finding ways of promoting your business. If that describes your mindset, then you must be ready to learn how to start and operate a profitable roofing company. BlackStorm Roofing Marketing can help to manage the online presence of your business.

Abandon Your Preconceived Mindset

If you want to start and operate a successful roofing business, then you need to change your negative mindset about digital marketing and its benefits. If you think that online marketing is unimportant or overrated, then you will never get your business off the ground. But if you have an open mindset and put consistent effort and energy into marketing your roofing business online, then a higher ROI would be inevitable. This kind of positive mindset is what separates success roofing contractors from those who fail miserably in their business.

Wear Your Roofing Marketing Goggles

Without a steady stream of qualified leads, your business will not make money. This should be a well-understood by a potential roofing contractor. There are various things that roofers think when developing their company strategic plan, but it is paramount to know that they are not essential to launching your roofing business. Forego your dream truck for now; your only objective should be to generate countless qualified leads using any roofing marketing tool at your disposal. Just know this; no leads= no customers and ultimately no booked jobs.

Send Direct Mail

Direct mail is an effective method of marketing your roofing business offline. It helps roofers to target the areas that they serve. It is an excellent method for those roofers who cannot manage to pay online marketing upfront and can help them get temporary roofing leads. This works especially well if a local area has been hit hard with a recent storm you can create postcards and the post office can mail them to every address in the neighborhoods you want to target. 

Launch and Optimize Your Roofing Website to Get Leads Online

Once you have booked a few jobs, you need to focus on building a custom roofing website for your business. A custom roofing website acts as your business card that tells people the kind of services you offer and what sets you apart from other contractors in your neighborhood. You should do due diligence because many roofing websites lack customization and thus fail to rank for any relevant keywords.

Several free website builders are available online, but none of them can provide the control given by customized website design. Templates builders like WIX.com can create a visually appealing roofing website that does not likely convert leads into customers. With a positive marketing mindset, a good roofing website is the one that will generate more leads for your business.

Run Retargeting Campaigns

Once you have your roofing website up and running, make sure that your remarket to prospects that didn’t hire or contact you. This implies that displaying ads for your roofing business even after they have navigated away from your site. This is crucial because most prospects who land on your website will not contact your business during their first visit.

Network Locally

Networking is still an effective method of marketing your roofing startup offline. You can try to join your local chamber of commerce, and roofer meets up to tell prospects about your roofing products or services. Connect with property managers and real estate agents who hire you for services repeatedly.

Know the Value of your Roofing Leads

All leads are not created equal. If you have ever bought shared leads, then you might have learned about this concept the hard way. Roofing startups usually tend to invest in cheap shared leads, which end up ruining the business and their entire livelihood. Buying such leads is synonymous with dropping a slice of raw meat into a lion’s den. Your new roofing business will compete with well-established brands for the same lead. Unfortunately, your conversion rates will be meager. The good news is that you can get free high-quality qualified leads online through search engine optimization and custom roofing website design.

Do Proper Research

When starting a roofing company, extensive research is a crucial part of planning your business. Depending on your locality, operating a profitable roofing business can be a daunting task. Here are some critical questions that you need to answer before starting your roofing business:

  • Who are your main competitors, and how much are they charging? 
  • Residential Vs. Commercial roofing- which would be the best option for your company?
  • How many homes are in your neighborhood? Is there a huge demand to sustain a full-time business?

If there is no sufficient demand for roofing services, then your business must lookout for ways of providing additional services to boost its earning potential.

Get Help from Blackstorm Roofing Marketing Team

Starting a roofing business is not something that you can accomplish alone. Since digital marketing will be the cornerstone of your success, a little assistance from the Blackstorm Roofing Marketing team can give your business the much-needed competitive advantage. The key to making your roofing business profitable is by maintaining a steady flow of roofing leads who convert to become clients. Our roofing marketing team will help you create a custom roofing website, optimize it for search engines, and assist you to generate exclusive leads through various Google properties such as Google Maps.

Over the years, we have helped many roofers to dominate local search results and create a steady stream of qualified leads that skyrockets their business growth. As you start your roofing company, the Blackstorm Roofing Marketing team will help to market and promote your business through internet marketing solutions that will generate more sales and a high ROI. If you want to know more about how you can market your business online, then kindly schedule a free strategy session with our experts for more information.

 

Categories
Growth Strategies Lead Generation Promotion

Five Keys to Booking a Roofing Appointment

As a new roofer, trying to book a roofing job can be overwhelming. If you are a new roofing contractor, you will find out that filling your schedule with booked appointments may take some time and effort. Fortunately, this post will give you surefire tips that will help you line up new customers for your roofing business.

First Impression

When answering the phone for a roofing inquiry or responding to an internet lead, the first impression you give to a client can go a long way to booking a roofing appointment. Roofing contractors tend to have the worst reputation of being shady, rough, and dirty. You can stand out from the stereotypes by oppositely presenting yourself. A friendly smile while being on the phone will help to break the ice of a potential client, and yes, they can hear a smile. If you don’t have excellent communication skills, several online resources can help you out, or you should hire someone who is. A well-written phone script can help to portray a high level of professionalism.

Honesty

Many storm chasers are out there to make quick bucks but deliver poor services. I would advise you to under-promise and over-deliver rather than exaggerating their skills and fail to attain the desired results. The pressure, particularly when you desperately need a job, is to promise more than you can do and at a cheaper rate, to get a roofing job. This is a very harmful practice. You can quickly get into trouble with clients who have paid for your services, and yet you fail to deliver as agreed.

If a client requests you to perform a specific roofing task, be open about your skills in that area. Don’t fear to tell them that you are not a specialist in that particular area and that if you book the job, you won’t deliver exceptional results. Clients appreciate honesty, and you will gain their trust. You would be surprised by the high number of customers who appreciated my honesty in sharing with them my weaknesses and strengths.

Don’t be too anxious to take on a roofing job that you cannot complete without giving a customer a set of honest expectations. Believe me, your clients will appreciate this, and you may end up getting several referrals.

Be honest about the status of your potential customer’s roof. Don’t advise them to install a new roof while a minor repair can extend their roofs’ life. That is unethical and plain dishonesty. Since you don’t expect someone else to do that for you, and then do it to your existing or prospective customer.

Lastly, remember to be honest about the timeline of the project. If you know that you cannot complete a particular task this week, don’t promise that it will be completed within the week just to book a roofing job.

Knowledge

It is crucial to be knowledgeable and organized when dealing with a potential roofing client. Understand your pricing structure and roofing lingo. Be honest and confident when discussing the best way to complete a roofing project. I understand that some roofing knowledge comes from experience, so it may be hard to be an expert in roofing services you are not familiar with. That’s where the concept of honesty comes into play.

I remember there was one roofer who used to respond, “That’s my specialty” when any prospective client asked about specific roofing services. In simple terms, every roofing service that the client wanted to be his specialization.

He has “Fake it till You Make it attitude.” But that is not the best method to book a roofing job. It would be advisable that you gain a lot of roofing related experience and learn so that you can help clients make a better decision. If you opt to have a roofing specialty, then put a lot of effort to learn all that you can to become an expert in that field. Many clients can quickly tell when a roofer doesn’t know his specialization.

Value

All clients want to know whether or not they are getting good value for their money. There are several methods of giving clients value without wasting your income. One such way is adding extras, in addition to what the customer wants at no extra charges. This could include cleaning all the gutters after completing a roofing project or doing a free roof inspection after storm damage. Be honest about your pricing.

Giving clients value does not imply that you should always start with a higher price and afterward offer ‘the extras’, but this method is a common practice in some regions. In some cultures, you will take the customer around and round before settling on a price. However, this is not acceptable in some areas, especially in the United States. So, it is suitable for customers to know the value that they expect from once they hire you for services.

Communication

Communication with a potential customer can make all the difference between booking a roofing job and never hearing from the client again. Beginning with the initial call, make sure that you communicate with your client effectively. Make sure that you obtain all the crucial contact details and the correct address. Set up a clear timeline for the appointment if the client would be required there. If you are going to arrive late, then it would be courteous to call the client and update them on your status.

After the first meet-up, you should try to do a follow-up to keep the lines of communication open with the client. A follow-up phone call, text, or email can be effective ways to make the customers take appropriate action. If you follow the other four points we have discussed above, you should be able to persuade the clients into an agreement.

Be patient. Not hearing from a prospect does not imply an automatic “No” to your request. I recently got an email from a client after two years telling me that he is ready to start his roofing project.

If implemented correctly, these five tips will help you book more roofing jobs. Always remember that no matter the technique you use, you will not book every appointment. In fact, if you are booking every roofing job that comes your way, your prices might be too low.

Now, got out and book some roofing jobs today!

Categories
Lead Generation Marketing SEO Website Design

Leverage the Power of Roofing Videos to Get More Leads Online

Engage Prospects, get qualified Leads and boost Your sales with Roofing Videos

Video advertising is the new method of conveying the message about your roofing business, products, or services. Prospects/ clients like videos because they are entertaining, simple to digest, and engaging, and roofing marketers love it because it can give a high Return on Investment (ROI) across many channels.

If you want to get more leads, then you must invest more time online. Most roofing contractors focus more on SEO, but the most underutilized aspect of optimization is video roofing marketing; undoubtedly, video roofing marketing is the newest kid on the block. You may still have doubts. Is it worth to consider using videos to promote my roofing business? The answer is simple: yes, it is worth it. Other roofers are doing it, and it is the most effective and versatile roofing marketing tool out there.

Here are some reasons why you should use video roofing marketing right now.

Roofing Videos Boost Conversions and skyrocket Roofing Sales

Roofing videos can make you good money. Adding such a video on your landing page can increase your conversions by 80%. Videos can also cause a direct increase in roofing sales. 

Studies show that 74% of prospects who watched an explainer video about a service or product subsequently purchased it.

Videos are great for conversions because they tend to keep people around for a long time in your site (increases dwell time). This is particularly true for people who are not good readers. Supposedly prospects/ clients watching a video stay around three minutes more if there is a roofing video.

Roofing Videos Help you to widen your Reach & Coverage

With video marketing, you will be able to reach millions of prospects who are searching for roofing services/ products in your area. It will open up the worldwide market for your roofing business.

Roofing Video Marketing Will Make Your Business More Competitive

Videos are great in getting all sorts of information across your prospects or clients, and if you think based on practicality, an explainer roofing video can make a huge difference when educating customers on the pros and cons of a particular service or product. By using unique kinds of media and storytelling, you can quickly grab people’s attention and hold it while remaining entertaining. As a roofer, you may want to use an explainer video to stand out in the marketplace.

Videos Help to Improve Your Roofing SEO

More than 80% of total traffic will consist of video by 2021 (Cisco)

Search engines love roofing videos since they perceive them as high-quality content, so using videos on your roofing web pages can work wonders for your roofing SEO-as long as the videos are well- optimized. You can optimize your roofing video by incorporating the relevant keywords, a strong headline, and meta-description.

Roofing Videos Build Trust

Trust is the foundation of sales and conversions. However, building trust should be an objective on its own. The whole idea of roofing marketing revolves around building long-term relationships and trust. Stop selling and let prospects come to you by providing them useful and interesting information.

“The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content.” (Mark Schaefer)

Video content will ignite emotions and engage prospects. So, if you are serious about marketing your roofing company, you must invest in making high-quality roofing videos.

With the discovery of YouTube and its compatibility with HTML, videos have become a crucial asset for roofing contractors. Roofers are using videos to generate more leads online. If your roofing website does not have a video, then you might be losing potential leads/ clients.

Where Can You Put Your Roofing Videos?

YouTube

YouTube is, no doubt, the largest video platform in the world. Google owns it, and thus, it is connected to its search results algorithm. When a prospect/client type a key phrase like how to get a commercial roofer, you will note that videos will be part of your search results displayed on Google.

Facebook

Facebook is another excellent platform for roofing videos. It allows users to upload the video files directly to its servers and later publish it on your roofing business page. Generally, if you already have a video on YouTube, sharing it on Facebook will help you get more views and, ultimately, more leads.

Instagram

 You can also cut 15-seconds roofing video clips and upload them on Instagram. This will help your social media signals and have a positive influence on your roofing website.

Final Thoughts

Video is the most popular form of content marketing, and the truth is that it will continue to rock for many years to come. It provides a fun way of getting close to your prospects and giving them a glimpse of what your roofing business is offering to clients. As a roofer looking for leads online, videos can help you stand out as an authority in your field and attract more clients. If you want to get more qualified roofing leads online but don’t where to start, feel free to schedule a free strategy session with marketing experts today.