Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.
8/25/2019 - Google
They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer
7/19/2019 - Google
I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.
8/15/2019 - Google
BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer
8/09/2019 - Google
Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!
Yelp is one of the most famous directories for people to research and review companies. Many property owners utilize it as one of their initial tools when searching for a roofing contractor. If you have not optimized your Yelp listing, that should be on your to-do list right now. After widespread storm damage, many property owners’ initial reaction is to instantly go online and research professional roofers to evaluate their property. They find that the roofing company based on recommendations from a trusted service-related review directory like Google My Business or Yelp. Such directories give the first-time glance of your roofing company to customers.
Yelp is a review tool that has increasingly become powerful in recent years. This post will discuss how roofers can get more Yelp reviews and make most of the word-of-mouth advertising. Keep reading to find the expert-approved tips you have been searching for.
Create a Quality Yelp Profile
The first step you need to take is to create a quality Yelp profile for your roofing company. After all, this is a tool for helping prospects discover your company as easy as possible.
Simply put, your Yelp profile is the face of your brand when property owners are searching for roofing products or services. Note that this process does not have to be expensive or tedious. You only need to use high-quality images and a clear description that promotes the services you provide.
Learn about Yelp’s Advanced Features
Yelp has lots of features that can assist your business to attract potential customers. Thus the more you educate yourself about how to navigate and use them, the more chances you will have of driving relevant traffic to your roofing business. For instance, you can provide Yelp deals, collect payments, or create prepaid vouchers.
Provide the Best Roofing Service or Product Possible
This one may sound obvious because it is vital to operating a successful roofing company and taking your profitability a notch higher.
In other words, the best approach to increase positive Yelp reviews is to provide the best service or products possible.
After all, it is no secret that word of mouth is the most effective form of marketing. Prospects get excited when they learn about something they love and spread the word to their family and friends.
When clients either have an excellent or poor experience, they want to inform others about it. Yelp has developed an ideal tool for clients to share this type of details so that prospects can know which roofer to support or the ones to avoid.
Encourage Your Clients to Leave Yelp Review
When interacting with your clients, never hesitate to request them to leave a review on Yelp. This is particularly crucial when they tell you how much they loved your service or product. You don’t have to be pushy, but a polite request to rate your roofing company online is generally acceptable.
Engage with Clients Online
Yelp also helps your business engage with customers online. Thus, you can build friendships and relationships with faithful clients and know those who are yet to visit in the future. Online interaction is a useful tool that should not be taken for granted. Besides, it is fun listening to positive experiences from your previous clients.
Never Pay for Reviews
As a roofer, you might be tempted to pay some of your clients to leave a positive review on Yelp. It might seem a quick and easy way to get glowing reviews for your business, but that’s a bad idea as readers can tell when something does not smell right so that this tactic will produce unfavorable results.
How to Optimize Your Yelp Listings
Here are some things that you can do to make your Yelp Listing better:
Check All Your Business Details on Yelp: There might be missing or incorrect business details on your listing; therefore, ensuring that all the information is accurate and cleaning it up should be your initial step. This means that you check the phone numbers, business name, and hours of operation, addresses, and websites.
Add a Relevant Project Image or Your Logo as Your Profile Photo; If you don’t brand your company correctly on Yelp, it will be easier for prospects to forget you. Include a logo so that people can have something that they can associate you with.
Add Photos; People respond well to visuals than texts. Upload quality photos of your completed projects, team photos, pictures of your office, or something people would like to see.
Handling Negative Yelp Reviews
If you are like most roofing contractors, the mere thought of getting a 1-star review can be worrisome and intimidating, but if you understand how to handle negative reviews on Yelp, you can somewhat turn them into something positive.
While you cannot control clients who leave a bad review, you can reduce them by exercising precautions and professionally responding to them. Such precautionary measures include maintaining positive interactions with clients and generating as many reviews as possible. Responses should be solution-based and should paint your company in a positive light. It would be best if you did not use an argumentative tone or profane language when responding to a Yelp review.
We cannot overstate the importance of online reviews to your roofing company. It is what separates successful roofers from the average ones. As a roofer, you should focus on getting reviews from the three significant directories like Yelp, Google, and Facebook.
Is your roofing website optimized for mobile devices?
Although mobile devices contribute approximately 52% of search engine traffic, most roofing contractors have not updated their websites for mobile performance.
Do you fall into that category?
In April 2015, Google stated that they would include mobile-optimized websites in the search algorithm, and this had roofing marketers scramble to make sure that their sites were touch-screen compatible and responsive.
But now that the hype has dwindled, it seems many roofers have forgotten the benefits of running a mobile-optimized website and are contented with just having a responsive webpage.
Numerous studies have found out that when it comes to searching for content on touch-screen devices, about 48% of visitors start on search engines.
This implies that for your roofing website to be found on a prospect’s mobile device, it should not only be mobile optimized but rank on top of the search results.
Due to the limited screen sizes and the environment in which browsing occurs, prospects/ clients search for a mobile roofing website with a definite plan of action.
This implies that if your mobile roofing website does not instantly give them the details they require and do it in a quick and organized way, they will likely go to your competitor’s webpage.
Simply put, the average mobile user has an attention span of around 4-8 seconds. When it comes, mobile browsing speed is everything, and your mobile webpages must load quickly, don’t have too many graphics, and don’t require users to adjust their screen or zoom in.
Take a minute and ask yourself the following questions regarding your roofing website:
Does it immediately convey your brand’s message?
Is it simple to navigate?
Do you have just one call to action on every page?
Are your buttons touch-screen friendly?
Can your prospect read content without toggling the screen or zooming?
Does the webpage load instantly?
Are ads, images blocking readers from accessing some information?
Is the checkout process simple and easy to follow?
Are opt-in forms accessible to fill-in?
Are your social media buttons easy to locate, and do they work?
This is an essential list that will help you assess your mobile roofing website’s performance and quality. If you want to make sure that your roofing website is as mobile-friendly as possible, here is a list of 10 features that your mobile-optimized roofing website must contain;
Your mobile Roofing website should be easy to Navigate.
When using a mobile device or tablet, it is tough to navigate an extensive menu or navigation bar due to a lack of screen space. This implies that the menu bar on your mobile website requires to be adjusted to appear more accessible and more straightforward to navigate through.
Readability is exceptionally crucial for mobile website content because the text is smaller than laptop or desktop text. Your content should not force readers to zoom in to read every page of your site. Besides, make sure that your navigation sections are not clustered together, making it difficult for the user to click on every option. The navigation for mobile roofing websites should be vertical, and the space between the elements must be large enough to avoid misclicks.
Make Call-To-Actions Eye-Catching and Clear
Call to actions assist your prospects/clients to know what steps you want them to take during their visit and make it simple to do so. Most mobile devices, like tablets or smartphones, have a limited screen size, which implies that your CTA buttons should be adjusted to cater for this limitation.
CTA’s play a crucial role in any website design, whether desktop or mobile because they tell your client/prospects what they need to do after visiting your site. However, when it comes to mobile roofing, webpages need to be easily accessible and clear to immediately communicate to the client what their next course of action should be.
Ideally, your CTA should use contrasting fonts, colors, or other style elements to help it stand out. Keep in mind that most mobile users are in a hurry and don’t want to be redirected to a page they have no clue about or unsure of what will occur. So for such reasons, try to keep your CTA’s on mobile devices on point and precise.
Make it Easy for Prospects/Clients to Contact You and Ask Questions.
As a roofing contractor, it is essential to make sure that your leads, clients, and prospects can immediately contact you if required.
This will make your customers feel comfortable with making a purchase or reaching out for support. It would be advisable to have a “click to call” feature on a mobile device, which helps customers contact you from their mobile phones or tablets instantly. This feature should be on an easy-to-find location, mainly if you ask clients to insert their credit card details.
You may need to provide an email contact option, as studies have shown that prospects are likely to email your business instead of calling you.
To make your mobile roofing website feel welcoming and friendly, you may include a Frequently Asked Questions section that allows prospects/customers to find answers to any question they might have.
Another method of making your roofing business reachable is to incorporate Google Maps that lets visitors insert your company address into their GPRS immediately.
Roofing Website Should Load Fast on Mobile Devices
When prospects browse for information on their smartphones or tablets, they want things quickly, if not immediately. It is crucial to remember this when designing a mobile roofing website, and the general rule is that your website should load in less than three seconds.
This is because most users expect your site to load within 4 seconds or less, and besides, many customers are unhappy with the current loading speeds of their smartphones.
When prospects/clients are unhappy with your site’s loading speeds, they will bounce back to your competitors whose pages load faster. This implies that in 4 seconds, you could have lost a potential client.
You should also make sure that your mobile webpages can accommodate both three or 4G connections and Wi-Fi and that the whole site is kept under 1MB.
Thus, you should use videos and images wisely, since most of them occupy a lot of space.
Provide Filter Options to Help Visitors Find What They Are Searching for
When browsing on their mobile devices, visitors are likely to scroll through numerous pages hunting for high-quality content.
That is why your search results must offer precisely what your users are searching for on the first page. It is also essential to include relevant information like prices, colors, featured images, and descriptions on the same page to prevent users from clicking too much on other pages.
Keep Fingers and Thumbs in Mind when Designing a Mobile Friendly Roofing Website
Studies have shown that one of the major complaints to using mobile sites is that the buttons are too small, and the text is too difficult to read.
While you might have a lot of freedom when designing a desktop site, when it comes to mobile roofing websites, less and more significant is usually the best.
This implies that you need to have large buttons, and your content should be easy to navigate and read. You should avoid distracting pop-ups or sidebars and unnecessary information.
When designing your website, remember that the minimum tap area to accommodate visitors’ thumb width is 43 Px by 43 Px. This is not a general rule, but you need to keep an adequate spacing on your website.
Avoid Pop-Ups on Mobile Devices
Generally, pop-ups frustrate a client/prospect. Surveys and research also prove that clients are not thrilled by pop-ups, particularly when searching for valuable information on their mobile devices.
Time is of importance for prospects/customers browsing on their tablets or smartphones, and pop-ups seem to divert them from what your site offers.
Pop-ups also occupy lots of space on mobile screens and may distract your users from completing the desired Call to Action (CTA).
Of course, this is something that your business needs to split test itself, but it is vital to determine whether or not having pop-ups on your mobile roofing website is worth it.
Optimize Your Roofing Keywords for Mobile-Friendly Searches
When choosing keywords for your mobile roofing website, it is essential to think about what your potential customers will type in their mobile devices compared to what they type in a desktop platform.
When searching for information on mobile devices, prospects/clients are likely to ask questions. Search by postcode or location and use terms such as “how,” “what,” and “where.” Think about the keywords you are going to use on your website. For example, consider including your location or postcode as part of your keyword.
For roofing articles, think of using terms like “how-to” or “what is” to be more relevant to your audience and needs.
Keep Your Layout Well Organized and Simple
When it comes to your roofing website, keep things well organized and simple to help your leads and clients to navigate easily.
This means from the moment a user clicks on your website; they should be able to :
-Find the information they are searching for on the same screen
-Complete the desired action like booking a job or sourcing information
-Easily navigate through your desired process in simple steps
Don’t Use Stock Roofing Photos.
Try to get real photos of roofing projects you have worked on in the past. This boosts your goodwill with clients and does not look like one lazy roofing website design. Real photos provide proof that you are capable of offering topnotch services.
Your Mobile Friendly Roofing Website Checklist
Mobile purchasing, browsing, and searching are here to stay, and in fact, trends show that it will become more famous in the coming days.
This implies that you have to prioritize updating your mobile roofing website and stay ahead of statistics and trends or risk losing a considerable percentage of leads and potential clients.
Now that you have scrolled through the ten ways to optimize your site for the best performance on mobile devices, here is a final checklist that you can use to check whether all pages are at par:
Does your roofing website load in less than 4 seconds?
Is your call to action clear and eye-catching?
Do your search options contain filters to helps users find what they are looking for?
Do prospects/ clients know where to go once they land on your roofing website?
Are the contact details easily accessible on every page?
Are pop-ups minimizing your conversion rates?
Are clients able to book jobs or buy products within a few steps?
Are your Call to Action buttons strategically placed?
Is your site content readable without adjusting the screen size?
Does your website offer precise information about the services or products?
Next Action: Examine Your Roofing Website and if it is not mobile-optimized, Get a Responsive Design
By considering the above-discussed features, you can ensure that your site is built correctly to educate people searching for information and converting those who want to book jobs with your business. While your roofing website may be technically perfect, it could still appear awful to users. Grab your friend and ask them to navigate through your site using their mobile phones. Then request them to fill out the contact form and test the click-to-call button.
If you are searching for additional assistance in getting your mobile roofing website running professionally, please contact us to learn more about our custom, responsive roofing website solutions today.
Increasing roofing sales is the fundamental objective of countless contractors, small and large alike. Finding new prospects to book jobs with your business is a crucial part of the whole sales process. It may be hard for some contractors, but if your goal is to improve your roofing sales, you need to consider which marketing strategy will be ideal for your target clients.
As a roofing company owner, you know that booking jobs is essential to your success and growth, and many other roofers wonder if there is something specific they can do to improve their close rate. Do you offer exceptional roofing services or products but aren’t attracting the right clients to book jobs with your business? That’s okay.
This post will provide valuable roofing sales strategies to raise your presentation game so your company can secure more jobs than ever before.
Convey a Professional Image from the Word Go
An effective roofing sales presentation is much more than offering information about price or services. From the time you drive up to the building, everything about your behavior and appearance matters, including the clothes you wear on a material day. Dress appropriately, show respect to the homeowner and their building and remember to carry all your marketing materials, from video presentations to brochures, ready to go.
Focus on Educating, not booking a Job
While many roofers focus on closing and pitching, ensure that you take time to educate your client about your services or products. Of course, you want to leave with a signed contract, but also you don’t want to remove the power of deciding for your client. According to a roofing contractor, over 90% of homeowners said the roofer they hired explained the essence of artistry and plan for achieving that objective.
The client will trust you more if they feel that they are making a well-informed decision regarding your roofing services. Act as an expert and guru-which you are! During your presentation, discuss how the roofing process works, what the property owner can expect, and the benefits of quality materials and artistry.
Differentiate Your Roofing Business from the Pack
There has to be something that sets your roofing company apart from the rest out there. If not, why should clients turn to your business for their roofing needs? One of the most effective roofing marketing strategies is to discuss what makes your business a better option than other local roofers, whether you can handle complex projects or your crews.
In the modern business environment, the easiest way of getting ahead of rivals is to specialize. Maybe you can concentrate on using uncommon roofing materials. Perhaps promote a different roofing style. Whatever you opt to specialize in, focus on it as a way of getting ahead of the curve. Make your roofing business visible to your target demographic.
No property owner wants to hire a roofing contractor who struggles to get by, right? Everyone wants to partner with a roofing company with a consistent business since your customers understand that well-booked roofing contractors do an exceptional job.
Use this line of thought to create scarcity, if applicable, to your roofing company.
Here’s how you can do it.
If you are super busy, then portray that fact off! Show your ever busy schedule in your online profiles, like social media, and even during a conversation with the client. Scarcity can help to increase closing rates dramatically. The point here is to assist your leads to realize that they need your services more than you can offer them.
Use Referrals to Increase Roofing Sales
When it comes to booking roofing jobs, never undermine the power of client referrals. Your prospects will be more comfortable partnering with you if you can show the testimonials from previous customers. Referrals are the building blocks for any roofing business that wants to increase sales. Nothing speaks louder to property owners more than the previous customers that you serviced. Make sure that you use such referrals when discussing with the homeowner.
Serve Your Existing Roofing Customers
One of the most straightforward but useful tools in your roofing sales arsenal is your current customers’ list. If you want to increase your closing rate significantly, then pitch to those customers who already know you.
Consider getting in touch with your existing leads through telephone, emails, or even flyers to inform them about any seasonal offers, discounts, or promotions. You have already developed trust with your existing customers, so leverage that network to boost your roofing sales.
Offer Financing to Attract More Clients
Roofing is a considerable investment in your commercial or residential property. So to reduce the cost a little bit, provide pre-qualification and financing. Financing is the best option for property owners who need a new roof but don’t have enough money. As a roofer, make sure that you do whatever is possible to fit your client’s budget.
Listen and Understand Your Ideal Roofing Customer
As a roofing contractor, you can learn many things by listening to your customers. Ask yourself this question; what challenges is my ideal customer facing?
Your typical customer is possibly anxious about the state of their roof.
What anxieties and frustrations do your roofing customers have?
Maybe they are frustrated because their roof looks unappealing?
Perhaps their family is stressed because of a leaking roof?
Maybe snow has spilled on their top, and they need to have it removed fast.
Listening and understanding the problems of your ideal roofing customers puts you in a superior position. You can create a superb sales copy and address the issues in a relevant and super focused way.
Many times, roofers take for granted the power of creating meaningful relationships with their customers. Remember, you are partnering with people on the most crucial belonging; their home.
Show Clients Their Warranty Options
Warranties can be nerve-wracking and confusing for your customers; make sure you educate them about your warranties. Information is the best weapon when it comes to closing a roofing sale. The more details your customers have about your warranties, your process, and what you can offer on the site, the more they can entrust you with their roofing projects. A contract can ease a lot of fears and worries in homeowners. Explain all your warranty options and assure your prospects that you will be there for them always.
As a roofing contractor, you already know that your job is inherently visual. In simple terms, your customers want a roof that looks good, and anything that you can do to give them this assurance will go along in closing the sale. This implies that you should come armed with brochures, a portfolio, and other marketing materials so that you can show potential customers what they can expect.
By doing so, you will create trust between your business and the homeowners, assuring them that you are concerned about upgrading their homes. When you come prepared, you place yourself as a more interactive and professional option. This alone will improve your business brand image in customers’ eyes, assisting you in attracting many clients and growing your business.
Sell Your Unique Value
Do you have twenty years of roofing experience? Do you have specific certifications or an excellent portfolio? Always make sure that you build your roofing sales pitch around your unique selling point. Simply put, you want to do everything you can to distinguish yourself from the competition. In doing so, you can rise above other roofers in property owners’ minds and gain the much needed competitive advantage. You want to ensure that your business name is paramount when clients think of roofing services, and an excellent way to do that is to promote your unique value.
If your customers have ever had a poor experience with roofers in the past, make sure that you differentiate yourself from such roofing contractors. Make sure that your meeting with potential customers is professional and educational.
By promoting yourself as an authority in the field, you will gain your prospects’ trust and utilize your unique selling point to win more customers.
You can also promote your unique selling point in various ways. For instance, if you use high-grade roofing materials, you want to make this known to property owners. Don’t just mention that you use high-quality materials, but instead discuss what benefits it can offer them. By proving that these materials are the best for their home, you will differentiate from the competition and close a deal.
Always Over-Deliver and Provide Amazing Roofing Experience
Suppose you want to make sure that clients book jobs with your roofing company, again and again, over-delivering is paramount. Providing a terrific service that makes your clients happy is one of the effective ways of improving your closing rate. Why is that so?
Since your leads first do their homework on your company before contacting you, they ask their family and friends, read reviews, and check out your previous completed projects.
When offering an exceptional roofing service to clients, don’t view it as a short-term project. Instead, make a long term investment in your client and establish an opportunity for repeat business. Customers should obtain the same experience, no matter how small or big your roofing company is. Consistency is one other essential element of service to your clients.
Ask For the Review
We live in a society that values social proof. For this reason, your business profiles must show great reviews.
Always remember to let your customers know you appreciate and require reviews from them. Ensure that your happy customers still pen down a check on your online profiles (such as Thumbtack and Yelp).
Give Freebies as Much as You Can
Everyone loves free stuff; the more you give, the more favorably potential clients will likely perceive your brand in a positive light, leading to more roofing sales.
Examine your current offerings. Is there something that you can give out for free? For instance, you can opt to provide free roof inspection after a storm or hail damage to customers. This will tempt such homeowners to book jobs with your company afterward.
Provide Multiple Payment Options as Possible
Okay, so your roofing company accepts credit cards. What about PayPal? It would be best to give your customers numerous options on how they pay for products or options.
Never allow your customers to get stressed on how they will pay your company! Instead, you want to be a dream roofing contractor with multiple payment options and no stress regarding high-quality workmanship.
Potential clients like to book jobs with roofers who feel real. Don’t be afraid to throw your ordinary look into your sales pitch. Perhaps you can give your client a brief history you have with the company. Discuss your passions, hobbies, or family. Come to your client’s level and talk casually.
The Bottom Line
Finding an efficient roofing sales strategy does not have to be an uphill task.
With this post, you will be closer to developing the right sales pitch and win over property owners and grow your business. Whether your roofing company is new or has been operating for some time, you can benefit from the tips given in this post. What’s more, by perfecting your sales pitch, you will attract more customers and grow your roofing brand.
It’s time you get serious with your roofing sales strategy! With the right plan in place, you can take your roofing company to the next level.
If you follow the tips discussed in this post carefully, you will have a chance to boost your closing rate.
Many prospects that land in your roofing website end up abandoned, sales dropped contacts, and incomplete conversions. Facebook and Google provide remarketing tools that help your business market your services and products aggressively to attract more conversions. Once a potential client visits your roofing website, remarketing tools analyze their behavior and present ads at other moments to improve their user experience. This results in more promising leads and significant connections. This post will explain everything that roofers need to know about Google Tag Manager.
What is Google Tag Manager?
A thorough understanding of the Google Tag Manager requires some experience in coding and roofing website design. The tag manager helps to track all your roofing website performance under one dashboard.
Basic Google Tag Manager Terms that Roofers Should Know
As a roofing contractor, you need to know what is working in the digital marketing space to make an informed decision. Without further ado, let us explain a few definitions and terms that pertain to the Google Tag Manager.
Synonymous with the account structure in Google analytics, a roofer can create a GTM account to manage multiple mobile apps or roofing websites. When managing individual properties, roofers will create what is referred to as containers.
A container serves as a method of grouping tags. Using the Google tag manager interface, roofers can incorporate all the supported tags in one container.
Think of a container like a shopping basket where you throw all the items you want to purchase. Within the Google tag manager, you can find the snippets that you can apply throughout your site.
Tags have various uses, including monitoring form submissions, generating heat maps, conducting surveys, putting cookies that help in retargeting, and tracking how clients interact with your site.
Tags can also monitor particular events or actions customers take, like downloading files, adding items on their cart, or clicking on specific links.
Roofing websites often leverage multiple tags, and they normally hire developers to manage them. With Google Tag Manager, roofing business owners can disable, edit, or add tags right from the GTM interface, thus eliminating the need to hire web developers.
Triggers (aka rules) are conditions that, once met, tell your tag to fire or activate. Clients’ actions taken on your websites-commonly, referred to as events-can only be analyzed using pre-determined triggers. Common events that will cause triggers to include page views, form fills, and link clicks. Triggers within the GTM interface automate your tagging efforts, and thus roofers can spend less time adding tags to their roofing website.
After defining the kind of tags you want, you can refine your results further with filters. Categorized into “values” and “operators,” these factors are particularly tailored to the trigger.
Operators define whether a numerical event is important enough to cause a trigger; for instance, greater than ten or less than two. Operators normally specify when a tag should fire based on a certain event like time spent on a web page or number of successful clicks.
Values specify when a tag should be fired based on a satisfying condition. It may contain a particular URL or words like “thank you.”
These set conditions signify when a trigger should make a tag to fire, containing details that a trigger requires to evaluate beforehand.
Why Should Roofers Use the Google Tag Manager?
Here are the several advantages that roofing contractors can enjoy by setting up and installing Google Tag Manager in their websites:
Google Tag Manager Eliminates the Hassle of adding Tags to your Roofing website.
Before the Google Tag Manager was invented, every time a tag required is editing, adding, or deleting, a website developer had to be outsourced to hard code the roofing website. The Google Tag Manager container code can contain various analytics and marketing tags placed on your roofing website’s pages. This means that you only require a few clicks to remove, add new tags, or edit, and you can perform all these tasks in a user-friendly GTM interface. Google Tag Manager has made the process of adding tags easier since they are controlled from one place.
Google Tag Manager Reduces Reliance on Web Developers
By far, the major advantage of Google Tag Manager is that it helps roofing contractors implement tags without relying on website developers. Website developers are usually occupied with high priority projects, so they may not have all the time to help with your tagging needs. But since the Google Tag Manager helps you bypass the source code, you can quickly edit or add tags.
Google Tag Manager Makes Tracking of Your Roofing Business a Breeze
Google Tag Manager helps roofers perform the same task that took several days or weeks within minutes. It comes with various built-in functions and tags that make tracking of your roofing website a breeze.
Google Tag Manager is Pretty Easy to Use
This is one of the major perks of the Google tag manager; no prior programming experience is needed. Roofing contractors can easily add tags, make updates, deploy tags, and test every change without requiring performing complex website coding. This provides autonomy to your team and streamlines the process, thereby improving the launch times, thereby giving your IT department enough time to concentrate on crucial matters like why your roofing website is so slow.
GTM saves time
Google tag manager saves roofers time by allowing them to track the codes on their own. You don’t need to hire a marketer to send the tracking code to a developer, only to have it installed a week later since the developer was too busy with other projects. Roofers don’t have to email back-and-forth when they require tracking other events during the week. All tracking codes (also known as tags) can be deleted, edited, or added via the Google Tag platform.
It is Free!
Before we forget, Google tag manager is free and is ideal for small and medium-sized roofing businesses. However, large roofing companies can upgrade to the premium version of the Google tag manager.
Make Your Life Easier By Partnering with Blackstorm Roofing Marketing Today!
The learning curve of understanding Google Tag manager is steep; however, once you master the basics, tracking all your marketing activities becomes a breeze. Fortunately, the Blackstorm Roofing Marketing team can manage website analytics and events tracking on your behalf and deliver a simplified data analysis to see the progress you are making on your roofing business. Here are some of the common events that we will track on your roofing website;
Engagement with maps: we will monitor how often customers with a Geo-map embedded in your roofing company location.
Form Submissions: Tracking the number of clients that submit a subscription or contact form.
YouTube Views: Monitoring the number of website visitors who play the video embedded on your site.
Clicks on External links: Tracking the number of visitors who click on your social media profile or on Yelp to review your business.
At Blackstorm Roofing Marketing, we aim to provide a substantial ROI for our clients by utilizing the data provided by Google Analytics and Google Tag Manager to hone, revise, and improve your roofing website regularly.
Google Tag Manager Installation
For optimal results on your roofing business website, professional Google Tag Manager is always recommended. Blackstorm Roofing Marketing is ready to offer expert implementation, planning, and management of your GTM efforts to ensure that you get the most leads from your roofing website. However, our services don’t end here. We also provide search engine optimization, pay per click, retargeting, reputation management, and website design services to make sure that we cover a full spectrum of digital roofing marketing so that qualified leads can be generated through multiple platforms.
Social Media Tag Management
Facebook also provides a remarketing tagging option that allows roofers to remarket to prospects who have visited your roofing website, Instagram, or even Facebook page. This increases your conversion rates and increases the chances of making a roofing sale. The Blackstorm Roofing Marketing team has the know-how and experience to manage your social media remarketing and tagging campaign for increased company website traffic, advertising return, and awareness.
When you consider all the Blackstorm Roofing Marketing team’s benefits, you find a roofing marketer that can achieve as much at a competitive price.
The first thing you need is a reliable and attractive website to deliver company strategy to clients.
Nowadays, practically every roofing business – small or large has a website. If you don’t have a roofing website, you could miss out on potential leads and unlimited traffic. Most roofers have no idea where to start when it comes to creating a perfect website. To assist you to avoid their common pitfalls, here are the ten things you must avoid in your roofing website (and what to do instead)
Do Not Try to Make a Sale
Most visitors coming to your roofing website don’t have any clue about your business. They are only researching and are searching for various options.
If you attempt to make a sale right on your roofing website, you will turn away most of these property owners and possibly lose many leads. You want to get the property owner on the phone straight away, and that’s what your website should be created to achieve.
While it is true that you built your roofing website to book more jobs, you need to have something that makes you unique. Tell your prospects about the “why” and what needs does your service or product fill-in? All of these details will give your customers more of a unique experience and set your business apart in the crowded marketplace.
Call to Action
Now that prospects/ clients have landed on your roofing website, it should be obvious what they require to do next. A classic blunder that most roofers make is failing to offer this vital information. But you must tell prospects/ customers what you are requesting from them. This could be downloading an e-book or booking a job, but you need to persuade them to complete the action carefully. If a visitor has made it this far, it means that you have done a great job to hook their interests with your content and design, but you need to take your relationship with the customer to the next level.
Neglecting the Look of their Website
When looking at the pitfalls to avoid while creating a roofing website, having a cluttered homepage is undoubtedly one of them. A messy website will make your roofing company lose potential leads. Your roofing website should look professional and pleasant. Examine your roofing website from a property owner’s perspective and make sure it portrays the quality and professionalism you can offer as a roofer.
When visitors land on your roofing website, they want to find the information they are searching for quickly. This implies that the last thing you should have on your company website is lousy navigation.
Here are some tips that will help to simplify your client experience:
Use a theme; with a reliable CMS and a good theme, your roofing website can look friendly and professional.
Stick with the standards; Adhere to the primary navigation standard.
Avoid Overwhelming your clients: Your clients should be able to see your points quickly, and that’s why you should not add too much clutter on your pages.
Not Including Testimonials
When a prospect first lands on your roofing website, they don’t have sufficient information to trust your company straight away. You can help them trust your business by including a few testimonials on each page of your roofing website.
Testimonials from your previous clients are influential in creating trust with your potential customers. Ensure that any visitor who comes to your roofing website can read the testimonials without looking for them.
Not Making the Website Responsive
All roofing websites should be responsive today. This is because most customers browse more on their tablets and smartphones than on desktops. That said, your website needs to perform and look as good on a small screen as in a large one.
You can do many things to make your roofing website responsive; the easiest one is a partner with a reputable website designer who specializes in responsive sites. Using an experienced web design agency like Blackstorm Roofing Marketing will help you create a unique roofing website that will set your business apart from the competition.
Failing to Update the Roofing Website Regularly
Nothing is more frustrating than a roofing website that’s not updated. If your last entry to your blog or website was done four months ago, you send signals that you don’t care about prospects that frequent your site. Ensure your contact details are updated, and the hours of operation are clearly stated on your website.
Ignoring Search Engine Optimization (SEO)
While some roofers wrongly think that poorly designed websites mean negative user experience, its content can break or make lead and traffic generation. Topnotch content offers exceptional value and makes your site visible to search engines.
Unfortunately, there is no magic recipe to obtain high rankings on the search engines.
High search engine results don’t occur overnight. Conventional SEO is used to mix thin content, stuffed keywords, and lots of haphazard backlinks (whether credible or not)
Search engine algorithms have changed a lot and have incorporated various factors into ranking the site.
Long-tail keywords are the direction that the prospect’s searches are heading –a more natural approach.
It will be easier for you to rank for long-tail keywords than the shorter ones, and this will bring your business more qualified leads.
Instead of “roof installation,” you can try this long-tail keyword, “how much does roof installation cost?”
Other examples of roofing long-tail keywords can be found if you do an initial search on Google for the shorter keywords (otherwise known as the head term)
Post High-Quality Content Regularly
A stale roofing website will not develop a more substantial relationship with repeat clients or prospects. You must provide informative, fresh, and unique content. This frequent, topnotch content is nowadays regarded as a common SEO practice.
This adage still holds: content is king.
Consider incorporating an active blog component to your roofing website.
A blog will help you share helpful expertise and the latest roofing industry trends. Give your prospects value that will, in turn, make them trust you and build your brand.
Select topics that offer vital information and engage readers, in a well-structured format of at least 1000 words (if not more)
Encourage Social Engagement
One thing that can set your small roofing business apart from large brands is the ability to connect with your clients on a personal level.
An excellent way to enhance such relationships is via social network sites like Twitter, Instagram, Pinterest, and Facebook. These outlets offer a perfect way to strengthen your customer service recognition and brand identity. Combine regular blog posting and social sharing; you stand a higher chance of showing on top of Google results.
Tough to Find Contact Details
Your roofing company should be everybody’s business!
Clients and Prospects need to get in touch with your company quickly.
Mostly, roofing website owners do not show their contact details like phone numbers or emails prominently on the footer and header, or a dedicated contact us page.
As a roofer, you should make it easy for clients/prospects to contact you either by phone or email, or both. Have a contact us page or list your contact information at the bottom of your homepage. If contacting you directly is a step towards generating new leads, failing to include contact details could be a huge problem.
Place a clear call to action in the header with a direct phone number (example, call 700-555-555 for a free estimate today).
Slow Loading Times
If your roofing website loads slowly, you will lose potential leads/clients. By slow, we mean that your roofing website takes more than three seconds to load. In a world of instant gratification that we live in, we expect web pages to load faster and give the required information with ease.
According to Google, over 50% of mobile users leave a site that takes more than three seconds to load. A slow roofing website can negatively impact your search engine rankings.
This website pitfall may be a technical issue. So, it is crucial to get your web designer involved to look for ways of speeding up your website.
For new website design, make sure that having a fast loading website is at the top of your priorities when giving out instructions to your website design agency.
Forgetting the Analytics
A roofing website is not something that you create and forget about. The trends in customer preference and website design are constantly changing, and it is crucial to stay updated on what is happening in your industry. Fortunately, there are many analytical tools, including Google webmaster tools, that can assist in monitoring your roofing website’s performance. The more you understand the pages driving conversions and those slowing your website, the faster your roofing company can grow.
Unclear and Inconsistent Brand Messaging
Brand messaging is a success factor for all the major roofing contractors, but it is starting to gain traction among small roofing business owners.
The key here is storytelling.
This means that you need to create compelling content that connects your audience at an emotional level.
If you are like every other roofer out there; why should prospects or clients care?
To stand out, your messaging has to come from your brand beliefs and values. This is what will set your business apart from the competition.
Here is the most crucial part:
Your roofing website content should address your target audience’s motivations and needs, not your accomplishments or agendas.
Talk less about yourself and discuss more about solving your client’s pain points. It is a discussion that builds trust, which leads to more booked jobs or increased roofing sales.
Lack of Intuitive Design
The functionality of your roofing website should be intuitive to visitors. This means that they require knowing what and where to click to move to another page on your website.
Your menu should be visible on the home page and have clear icons where visitors can find what they require.
If users require too much effort to find specific information on your site, they will move to another area where the data is readily available.
Reminder: Make Sure You Don’t Have a Poorly Designed Roofing Website.
Generate more roofing leads with these easy and quick solutions to solve significant website design pitfalls. Include these practices when designing a new roofing website;
Use a compelling Call to Action that drives prospects down to the conversion funnel.
Have Google Analytics installed to monitor the performance of your roofing website
Provide crystal messaging to the right target audience
Post blog content regularly, focus on long-tail keywords, and share it on social media platforms.
Optimize the loading speed of your roofing website and keep prospects/clients engaged.
Make sure your roofing website provides an excellent mobile user experience.
Place a visible email or phone number in the header and the contact us section of your website.
Educate property owners about the benefits they will get by booking a job with your company instead of trying to make a sale.
Build Your Roofing Website Today
With all the tasks to juggle as a roofing contractor, you should hire a reputable website design agency like Blackstorm Roofing Marketing. We help design roofing websites that generate leads for your company by offering an excellent user experience for your clients.
And more importantly, avoid all the standard website design pitfalls discussed in this post.
Besides roofing web design and development, we will offer free consultation on content marketing to attract prospects, effective search engine optimization techniques, and a successful reputation management strategy.
If you want to build a new online presence for your roofing brand or revamp an existing roofing website, please schedule a free strategy session with our growth experts today!
In 2020, the number of smartphone users will hit 3.6 Billion globally, a 9.4 % increase from 2019. More than 80% of Americans use smartphones to research products or services online before making a purchasing decision. More and more, property owners are browsing the internet on their smartphones out of convenience as opposed to sitting down on a large desktop or laptop computer. Most roofers are optimizing their websites for mobile devices, but that does not imply that their sites are meeting the user’s needs.
To ensure that your roofing website is meeting the required standards, here are the seven responsive design practices that will help your site offer topnotch user experience across all mobile devices in 2020.
Prioritize and Minimize
Limited by size, smartphones don’t have much space to work with when it comes to imagery and content.
When you consider the desktop version of a website, there is a need to break down the details into sections. Consider these sections as paragraphs in a news post. This way, you will be able to read any parts of the page without any confusion.
Due to size constraints, you need to arrange your information in the order of importance to help users get brand messages on the screen of their mobile devices. It is tactics like these that will assist you in organizing the mobile hierarchy strategically to improve users’ details that they need first. To brainstorm particular solutions, work with a reputable roofing website designer to explore all the questions to set you on the right path to refreshing your roofing website mobile layout.
Make sure that Your Call to Action (CTA) is Easy to Find
Your roofing website probably has a specific main call-to-action you want property owners to complete. Maybe it’s a schedule a consultation or request for a free roof inspection.
To drive customers to complete this action, make sure that your CTA is prominently featured throughout your website, particularly on the desktop.
If you are monitoring your CTAs, you will note that your navigation button is one of the fundamental ways property owners visit the gateway page where they will convert. So naturally, it is essential to have that button there at all times.
One of the best opportunities roofers tend to overlook is ensuring that their CTA is simple to find and clear on mobile. Making your CTA easy to find and clear is beneficial to mobile users because they will not be forced to wait for a different page to load, which can be problematic because of the internet speed or bandwidth.
Utilize Scalable Vector Graphics (SVGs)
Scalable vector graphics are mandatory for any responsive design roofing website that is using icons or illustrations. Unlike image files (PNG/JPG), SVGs are easily scalable.
You can rest assured knowing that any graphic or icon will provide unique user experiences without worrying about pixelation or resolution. Furthermore, scalable vector graphics have a small file size and thus helping your website to load faster.
Standardize Clickable Buttons and Areas
On mobile, links and buttons will be tapped using a finger, not precisely by a mouse click, so your interactive region must have a large area to accommodate this difference!
How large should they be?
It is highly recommended that a clickable element in a responsive website design should be 48 pixels in height.
This implies that you need to optimize for form inputs, buttons, card layouts, inline links, navigation links, and more.
This will assist in ensuring that there are few errors in navigation through your roofing website, thereby reducing potential frustration and keeping prospects engaged.
Different devices have various image size requirements.
For example, a desktop page may need a 1200px image at full resolution, while its mobile version may only require a 400px width image.
For optimal performance, you should use different versions of the same image for desktop and mobile.
The final result is that different image sizes will show at various specified device dimensions. Depending on your roofing web page, you may find you require a few image variations.
It is crucial to think about your website’s legitimacy across devices and platforms, but on mobile, you require to be keen on your prospects/clients’ readability needs.
If prospects cannot read your unique value proposition or your posts, they are not likely to stay glued on your site.
You want to ensure that the content is simple to read and fully optimized for your mobile device size, so prospects are not left squinting.
This also implies considering the typefaces you would want to utilize in your site, and whether or not they would make bad or good legibility on the mobile screens. Make sure you balance the body and headings font to fit the size of the screen too.
Take Advantage of Mobile Devices Features
On smartphones, prospects /clients can perform various tasks. They can make calls, open apps, and send messages- all these functions are delivered directly from their browsers. As a roofer, you can take advantage of such capabilities on your roofing website to improve the mobile experience for your users and increase conversion rates.
For instance, when a desktop website, you can add your phone number. You can still list your phone number in a clickable area that will instantly prompt a call when clicked on the mobile version of that site. The concept can also be applied to email addresses with an auto-filled recipient when a prospect clicks.
Get a Responsive Roofing Website Design Today
In this day and age, roofers will be required to have a mobile-optimized roofing website to stay ahead of the competition. More than half of the total website traffic comes from mobile devices. By checking your website with these responsive design best practices, you will be able to determine whether it offers a quality user experience to mobile users or needs some adjustments.
Do you need to revamp your roofing website to make it more responsive or want to develop a responsive site from scratch? Schedule a free strategy session with our web designers to get a roofing website that will operate optimally across all mobile devices.
In an industry where the competition claims the top spot, it’s challenging to differentiate and build your roofing brand. Difficult, but not usually an impossible task. With so many roofers across the U.S, you need to know what separates your business from the crowd. Competing with other roofing contractors requires a lot of persistence and hard work. Still, you also need to search for ways to outrank your competitors. Fortunately, this post will explore simple ways to make your roofing business stand out from the crowd.
1. Market Your Roofing Business Properly
Good marketing is an inexpensive and effective way to obtain clients and set your business ahead of the competition. Roofing marketing is more than standard digital marketing. It concentrates on creating a high-quality online presence to bring in new customers/ leads. Marketing through social media and roofing websites helps you to set an online presence unique from other roofers. It is an excellent opportunity to set your business from others and stand out from the rest by improving your roofing brand.
Marketing plays a significant role in bringing new business. Referrals can maintain your business, but crafting and implementing a cut-throat marketing strategy can help your roofing business stand out from the crowd. Having a roofing website is not enough anymore. You can slap the web address on your business card and other marketing materials, but what impresses prospects/ clients is how they interact with you on social media networks. Here are some tricks that will help you make most out of your social media profiles:
Post at least once a day
Respond to comments on your posts
Share crucial posts
Ask clients for recommendations.
Don’t forget to use more visual social media platforms like Instagram. Instagram is an excellent place to showcase your crew’s progress on the latest roof installation project. Showing your technicians in action portrays your team’s dedication, creating trust even before you meet the prospect/client.
2. Refresh Your Roofing Website
A good roofing website is a useful roofing lead converter and generator. If you have a roofing website but have not paid attention to it, you should take the time to revamp your website.
Your roofs work flawlessly and look spectacular, but if your roofing website appears like the web equivalent of mossy, dirty cedar shingles, you are missing out on new customers.
You want to ensure that when a prospect finds your business online, your roofing website, engenders trust that you are a reliable, reputable roofing company. If you have a static roofing website, then your business is missing significant sales and marketing opportunities every day. Here are a few strategies to look at to increase your roofing website lead conversion and capture performance:
Look at Your Keywords, Search Engine Optimization, page descriptions, and URLs
If these are non-existent, outdated, or don’t concentrate on the services you offer, you have to work harder because you are missing significant opportunities to get organic search traffic that could bring new customers.
Ensure that you have lead conversion capture points on your roofing website
Does your website have options for asking a roofing estimate or contacting your business? If not, they require to be added to the strategic places on your roofing website so that you don’t lose prospects that would instead fill out a form then call you.
Add photos of your roofing projects
You need to create a portfolio of roofing projects and a page to portray them on your roofing website. Prospects want to see your work before they decide to schedule a meeting with you.
Gather and Showcase Customer’s Testimonials
You can brag all day long that you are the best roofing contractor ever, but if no client backs up your claims, it doesn’t hold any ground. Reach out to your customers and see if they are going to give you a testimonial, then later post them on your roofing website.
Most of these changes stated above need technical assistance. Investing in revamping your roofing website is an investment that pays off in the long term. Consider performing a website audit to determine what tweaks will offer most out of your marketing dollars.
3. Create and Post Helpful Roofing Content
Just like the roofs, your website requires maintenance too. Prospects will begin researching online before contacting any roofing business. It would help if you positioned your business as an authority on all matters roofing in your area. One way to achieve this is to share and create content that helps property owners with decision-making and research.
Here is how you can accomplish this:
Write a roofing blog
Start blogging about tricks, advice, and tips affecting roofing in your local area. This does not imply that you have to blog daily, but remain consistent with your posting schedule. Over time, such blogs will drive relevant traffic for your business and establish trust with the local community.
Post on Social Media
Having a Facebook page for your roofing business does not mean much if you never take time to update it. Same case for Twitter, Instagram, Houzz, and other major platforms. In fact, having such pages and allowing them to gather dust will adversely affect your roofing business. Roofing contractors having social media posts is nowadays a rule, not an exception, particularly with younger property owners.
Launch Short-form roofing Videos
Use your phone to capture videos of ongoing tasks; create 30 seconds DIY roofing installation videos, or develop client video testimonials. Such videos will help your potential clients and generate relevant traffic and interest to your roofing website.
4. Develop Marketing Partnerships
You don’t have to market your roofing business alone. Find general contractors, roofing stores, and suppliers that will collaborate with you to sell your services. Creating a good rapport with contractors who do offer a lot of services in your area is an excellent way to generate new leads and establish a strong referral network. Identify a way to make this relationship mutually beneficial, and it will improve your roofing sales significantly.
5. Include something extra in your roofing estimate offer.
Every roofing business in your region likely offers roofing estimates. Consider what you might add to your estimate to make your business stand out from the crowd. Perhaps put it like a roofing audit instead of an evaluation. Or maybe you can collaborate with an energy-efficient company for a complete home energy usage audit, which is a component of roofing. There are endless possibilities here. Your team needs to sit and think about what your company can do differently.
6. Use Innovative Roofing Equipment
Having affordable, reliable equipment is a must if you want to operate a successful roofing business. But that’s standard knowledge.
Stand out with innovative, advanced equipment that assists your technicians to work smarter, not harder.
Providing your crew with equipment and tools that not only equips them but also helps homeowners can improve the chances of your roofing business succeed.
Set Your Roofing Business Apart From Competition Today
Should you require assistance or advice on creating your online marketing strategy or revamping your current roofing website, kindly schedule a free strategy session with our experts to know how we can make your business stand out from the crowd today!
As a roofer, you already know that roofing is a cutthroat industry. It takes a lot of time and effort to succeed in the roofing industry. There was a time in America when starting a roofing business was absolutely risk-free. The competition was sparse, towns were small, and your roofing business could be providing services within a 50-mile radius. Now, thousands of roofers are dotting the U.S landscape, thus creating stiff competition in the industry.
However, successful roofing contractors thrive in competitive environments. They view competition as an opportunity instead of an obstacle. As more roofers compete for local market share within the residential roofing segment, getting leads and nurturing client relationships is becoming more vital to remain competitive in the roofing landscape.
Without further ado, here are the proven tips that will help your roofing business rise above the competition in 2020 and beyond.
Get More Roofing Leads Offline
Despite the popularity of internet marketing today, old school methods of acquiring roofing leads are still crucial, particularly for small businesses and roofing marketing. Offline marketing utilizes various media channels outside of the internet to raise awareness of your roofing products or services. Here are the most effective offline roofing marketing strategies you can apply in your roofing business:
1. Door Knocking or Canvassing
Door knocking /canvassing is the most popular method of generating roofing leads offline. It is an effective strategy that needs discipline and focus. There is nothing that can override face to face meetings. The most common practice is to canvass the whole region after a storm has hit it. You know property owners who qualify for an insurance settlement. The only downside is that most homeowners will not do business with a roofer who knocks on their homes.
2. Direct Mail
Direct mail can still give you qualified roofing leads if done correctly. Long-form letters do not work well, but leaflets and postcards can always grab your potential clients’ attention. If you need high-quality roofing postcards for your offline advertising, get in touch with our experienced graphic designers today.
Direct mailing campaigns provides an effective way of staying away from the online noise. Since roofing is a visual industry, leaflets and postcards featuring images of your previous completed projects can be a great way of grabbing your target audience’s attention.
Leaflets can also offer excellent snapshots of your roofing services or products’ advantages compared to those provided by your competitors.
3. Trade Shows
Trade shows just don’t offer an opportunity to analyze your competitors; you can create awareness about your business, develop partnerships, and get new roofing leads. The trick is to give every prospect who visits your booth a freebie that they will consider valuable. Finally, make sure that you follow up on every prospect you meet.
4. Strategic Partnerships
There are thousands of roofers in your city that can refer you to good business. You only need to organize meetings with them and create strategic partnerships. You might also consider joining the various contractor alliance groups that are in your area. Take advantage of such opportunities to bring more new clients to your roofing company.
5. Host a Free Dinner
You can also identify some of your top commercial roofing prospects and invite them for a free dinner at a four or 5-star hotel. You can nick-name it “commercial property symposium.”
6. Local Seminars
Besides hosting a free dinner, you can organize an educational-based seminar for your client. Besides, you can also host a workshop for your business networking group. This is an excellent way of getting qualified roofing leads and positioning yourself as an expert in the roofing industry.
7. Free Roof Estimates and Inspections
Your offer can break or make your campaign. By providing free inspections and estimates, you are just opening the door for new clients. Make sure that you follow up with every new client.
8. Word of Mouth
It has long been said that word of mouth recommendations is the best form of outbound roofing marketing. This means your satisfied clients recommend your roofing services or products to their workmates, relatives, and friends. This way, you will get roofing leads without spending a dime on marketing your roofing business.
9. Outdoor Advertising
You don’t have to break your bank account on huge billboards to get your roofing company name in front of prospective leads. Professional-looking yard signs and vehicle graphics that are branded with roofing company names will help potential customers remember and think of you first when they need your roofing services.
If your roofing business does not have money to invest in billboard advertising, make sure that you keep your message simple and the artwork uncluttered. This will help the passing motorists to know what your roofing company is all about and convert to qualified roofing leads later when they require your services.
Effective Inbound Strategies to Generate Roofing Leads Online
Offline advertising still plays a vital role in doing your business in the roofing industry. However, if your company does not have an online presence, it will be hard to differentiate your roofing services or products. Your roofing business will get more traction via inbound strategies than with conventional or outbound marketing techniques. Here are some online marketing strategies that will give your business quality roofing leads if done correctly;
Get a Functional Roofing Website
Having a website is a must for any roofer who wants to get quality roofing leads online. If done correctly, your roofing website can be a lead generating machine that can turn around your business fortunes. You don’t require a fancy website with several pages to get roofing leads online. Here is a list of information that you need to include in your roofing website to convert prospects into leads:
Your phone numbers and roofing company logo at the top.
Eye-catching images: Potential customers who may require commercial roofing services will be persuaded by a relatable image that you put on your roofing website
Trust Indicators: This can include everything from industry certifications to online reviews or testimonials.
A Compelling and clear Call-to-Action (CTA): Your CTA should be assertive, prominent, and clear.
Your roofing website should load faster regardless of the device used whether on a desktop or mobile phones
Your roofing website should be optimized for search engines both for text and voice search results.
Invest in Google Ads to Get More Roofing Leads Online
Google ads work differently than other forms of roofing marketing. Whereas other marketing methods require the roofer to pay an upfront fee, irrespective of whether it works or not, roofers who use Ad words only pay a small fee when potential customers click on their ad.
This is what is known as Pay-Per-Click advertising. PPC is advantageous because it helps you target clients in a specific geographical location and demographics where your roofing services are needed most.
PPC tools make it easy to track your ad expenditure against the results you are getting. Ensure that you are giving your prospects bait like a free roof inspection or estimate to help them click on your ad.
Our tested and proven tricks and tips will help you make most out your Google Ads campaign:
Optimize Your Keywords
There could be hundreds or thousands of property owners searching for roof installation or replacement services in your neighborhood, therefore selecting the right keyword for your ad is crucial. To save your marketing dollars, make sure that you concentrate on keywords that have buying intentions behind them. Avoid using broad keywords but instead, focus on more specific keywords such as
“Commercial roofing contractors.”
“Residential roof installation.”
“Roof leak repair.”
When using online advertising, roofing contractors need to promote their services or products—grabbing your potential customer’s attention with a voice or text-based text if it might seem like an uphill task. Fortunately, there are some guidelines you can follow to make sure that your roofing ad stands out online.
For instance, make the best use of your title/headline such as “Professional Roof Installation in Tennessee” and a sub-header like “Obtain a 24-hour roofing estimate.”
In your roofing website content, briefly mention your BBB ratings and incorporate a compelling CTA “call now to obtain a no-obligation roofing estimate.”
Optimize Your Budget
Failure to set the correct marketing budget is one of the errors that most roofers commit. We highly recommend that you select the daily option, so that you don’t spend a lot of dollars within a short period.
Optimize Your Location Settings
When you post a roofing advert online, potential clients living in your neighborhood should find it. Google will determine which adverts will appear in any search or not based on the specified location settings. In other words, the location settings of an ad serve as an extension of its roofing keywords.
There are two main location settings that you can use to manage your PPC campaigns. A roofer can use keywords so that the ad will only appear when the prospect types the geographical location in his or her search. Alternatively, roofers can tweak their ads only to appear when searches are done within a specific geographic area.
Whatever the case, it is advisable to select both approaches when optimizing location settings. Let’s assume you are in Nashville, TN; you can use “Nashville Roof Replacement “or “Roofing Replacement Nashville.”
Test Your PPC campaign
Make sure that every element of your ad is working as it should. Check for errors and preview how the ad will appear in the searches. Develop up to five ad variants and test to see which one will be more catching, informative, and capable of generating more qualified roofing leads online.
Create Targeted Landing Pages to Get Roofing Leads Online
One way of getting quality roofing leads online is by creating landing pages with your potential customer. The main aim of running internet marketing campaigns is to send your prospects to your roofing website. So, consider your web visitor’s first impressions. Your ads should send potential clients to the right place to have the desired impact. Your homepage might not assist a prospect in making a decision, and the wrong page can send your chances away.
For instance, if clients click on an ad for TPO roofing, they might get annoyed if they finally land on a general roofing page. If they find information about flat roofing, they will navigate to another roofing company website. Similarly, if a customer searches for “Roofer in Memphis,” they expect to see results for roofers in Memphis, TN.
It is essential to design custom landing pages for all the clients that you target. If your roofing company serves customers all over the nation, then you need to create pages for every city that you serve. If you do different kinds of roofs, then consider creating separate landing pages for each roof.
Optimize Your Roofing Website for Search Engines to Get Quality Roofing Leads Online
You need to ensure that your roofing website is secure for search engines like Bing or Google to understand. It should be engaging, creative, and optimized to draw prospects in thus making it one of the best ways of getting free roofing leads online. Here are some factors that you need to consider when optimizing your roofing website:
Make sure that your roofing website loads in less than three seconds
Add authoritative content to your roofing website
Optimize your web pages using popular keywords related to your business
Add your site to Google My Business Listing.
Collect Online Reviews and Testimonials
With over 90% of clients reading online reviews/ testimonials, this is an integral part of the decision-making process. Clients trust what others say about far more than what you promote yourself to be. After you deliver exceptional service to happy clients, request for reviews /testimonials. It is essential to have a presence on major review sites like Yelp, Facebook Local, and Home Advisor.
Use Social Media to Get Quality Roofing Leads Online
Social media platforms like Facebook, Instagram, or LinkedIn can be powerful marketing tools that are mostly free to use. Having a vibrant presence on social media allows engaging prospects personally and giving a lot of essential tips on the challenges they face and how your company can help solve them. Here are some tricks you can use to boost your social media presence:
Answer client questions live on Facebook: A live video on Facebook can generate some interest in your prospects. Take questions from customers and offer informative, thoughtful answers.
Post-after-and-before photos: To prove that you an authority in business to your social media followers; post pictures of completed projects and quotes from your previous customers.
Create a blog and share it on your social media profiles; sharing individual blog posts is an excellent way of adding value to your followers and encouraging prospects to visit your roofing website.
While such methods may not generate roofing leads directly to your business, they play a crucial role in your marketing efforts.
Roofing Leads FAQ
Q: How do I get more roofing leads?
A: Generating more roofing leads begins with establishing an online presence with roofing website design and SEO. You need to make sure that your roofing company appears on Google’s Local Map Packs so that nearby prospects can easily find your business when they conduct a local search.
Q: How do I promote my roofing company online?
A: You can promote your roofing business online with website design, SEO, content marketing, and Google My Business. The stronger your online grows, the more likely you are going to generate quality roofing leads consistently. Your roofing website should have a compelling and clear CTA that converts visitors to leads.
Q: How can I grow my roofing business?
A: To help your roofing company grow, you need to improve your online visibility by implementing various internet marketing techniques discussed in this post.
Partner with the Blackstorm Roofing Marketing team to get Consistent Stream of Roofing Leads (Both Offline and Online)
With this guide, you have numerous tips and hints on generating roofing leads, both offline and online. As a roofer, you have many tasks requiring your attention, from managing workers to sourcing raw materials. Thus, you may not have all the time to test and implement some of the lead generation tips discussed above. So let the team at Blackstorm Roofing Marketing take that off your plate!
At BlackStorm, we provide the best internet marketing and website design services for roofing contractors who want to generate more leads and book more jobs.
Tactfully Market Your Roofing Business during the Coronavirus Pandemic With These Tips.
With more than 20,000 new cases reported daily worldwide, there is no doubt that the coronavirus (COVID-19) pandemic has wreak havoc and changed the way people do business worldwide. Unfortunately, no one knows when this pandemic will end. Because it has adversely affected the global economy in various ways, the global stock market has crashed, and the pandemic has hit many roofing contractors in multiple ways. This post will explore how the novel COVID-19 has affected lead generation and website traffic for roofing business owners plus what they can do to stay afloat during these turbulent times.
How Has COVID-19 Impacted the Roofing Industry?
Like all other industries, the roofing industry is feeling the ripple effects of the coronavirus pandemic. Mass public quarantine, social distancing, curfews, and restriction of movements put into assisting fight the spread of the virus have adversely affected most businesses worldwide. In the roofing industry specifically, the adverse effects have been on the production and distribution of solar roofing panels, mostly in China, where these panels’ mass production occurs.
Among other adverse effects, U.S roofing contractors can expect to experience the pandemic results, including price fluctuations and higher costs, logistics breakdown, order cancellations, material shortages, and extended delay in product shipping and fulfillment. Ultimately, this will result in slow project completion times.
With more than 2 million cases across the U.S., the novel COVID-19 has become a severe threat to our economy. There is uncertainty all around, and roofing contractors are not an exception. The restriction on social distancing is making it difficult for roofers to schedule appointments even for roof inspections. Homeowners are worried that they might contract the virus and prefer that no roofing technician visits their homes.
What Does COVID-19 Mean for Roofing Contractors?
The roofing market is expected to be on a downward trend for the next few months or so. There will be a drastic shift in supply and demand; many customers are only spending money on what they deem essential during this pandemic. With the reduction in the roofing marketing budgets, many roofers have resorted to delaying or canceling their advertisements campaigns to ride out of the pandemic unscathed.
Besides, Pay-per-Click advertisements are also facing problems. Despite a significant drop in web traffic and the turbulent market, Google ads prices are the same as before. Hence, cost-per-conversion has increased for every industry and market, even travel.
These points are adversely affecting lead conversion or failing to generate roofing leads in the first place. The roofing and travel industries have been negatively hit by the pandemic, unlike other industries like pharma, food, and media, which have seen a spike in website traffic over the last few months.
You may think that lead generation is futile in such a scenario, or you might find it hard to generate roofing leads. As a roofer, there are several things you can include in your marketing strategy to generate qualified roofing leads during this pandemic. During the coronavirus pandemic, door knocking is not an effective way of generating roofing leads. Put merely; door knocking is dead.
How Do You Generate Qualified Roofing Leads During the COVID-19 Crisis?
Business Magnate, Warren Buffet, once said, “Be fearful when others are greedy, be greedy when others are fearful.” That should be your mantra during this pandemic. With experts suggesting that the global economy is headed towards a recession, others like Carl Icahn say there is still room for the market to plunge. Scary, isn’t it?
You can still see this as an opportunity; your roofing business requires doubling down and strengthening your internet marketing strategies. There will be less competition. Hence, it will be easier to see great results, and in some instances, get some Google ads deals when prices are slashed due to their low demand.
So, instead of reducing your roofing marketing budget, you need to concentrate more on it. You need to take this pandemic as an opportunity to strike and gain a competitive advantage in the long run. Sure, the results may not be instantaneous; but you will achieve some significant gains in the long term. Which brings us to the next point; there are two methods of generating leads during the coronavirus pandemic-you can opt for instant lead conversions or stock-up on leads when the roofing market is healthy or booming.
Tricks and Tips for Generating Roofing Leads during COVID-19
With the two options in mind, here are some tricks and tips to help roofers generate leads during COVID-19; some focus on stocking-up leads and others on instant lead generation.
Concentrate More on Audience Engagement
One of the most effective ways to use internet marketing to generate qualified roofing leads is through social media networks. Hence, you need to concentrate more on your roofing social media marketing strategy even now. Many roofers are making a mistake here by abandoning their social media pages altogether to focus on other things that they deem to be more important. Don’t make the same mistake! When your roofing brand is active on social media networks, it shows your prospects that your business is running. This will also keep your business ahead of the competitors.
Most social media networks contain built-in features to generate roofing leads like live streaming, hashtags, and pay-to-trend, amongst others. Use such features to their full potential to create exclusive roofing leads. Use them to bring the attention of your active roofing services and products, or use it to push other forms of content, including webinars or blogs. It will help your roofing business to interact or socialize with your clients on a more personal level. You can generate more roofing leads for your active roofing services or stock up leads that will convert once the pandemic is over.
Improve Your Online Presence to Generate Roofing Leads during COVID-19
With the novel COVID-19 in full swing and more and more homeowners boarding in the online bandwagon, there is no better time to improve your online presence. Having a superior online presence can help you build your brand and attain credibility that will help your business attract new clients. Plus, it makes your roofing company more readily accessible to clients to find out what your business has to provide.
According to a source, Internet hits have increased up to 70% during the coronavirus period. With so many property owners, spending much of their free time online, why can’t your roofing business take advantage? To improve your roofing company’s presence, you can;
Improve customer experience across various online platforms that they are using
Again, there is no better time to improve your online experience than now. And don’t forget, even if you have a superb online presence now, there is always room for improvement. So, step out and give your roofing business the online presence it deserves.
Create or Repurpose Content
Like boosting your online presence, quality content can help your business generate roofing leads by organic searches through SERPs and SEOs. Don’t forget that content is king. So if you were forced to cancel any seminar or event due to the lockdown restrictions, you could repurpose to publish that content online or create new content relevant to the situation and your roofing company. You can launch demos, newsletters, articles, and interactive games, amongst others.
This will assist in terms of SERPs and SEO by generating relevant, roofing website traffic.
Re-evaluate your Current Marketing Strategy and Adapt Your Services Accordingly.
What used to work efficiently before might not work to generate roofing leads now during COVID-19. Hence, you need to adapt your marketing strategy to generate qualified roofing leads online. The easiest way of achieving this is by giving special discounts. But if your roofing services are not relevant in the current market, they will not sell. You can rebrand or invent new services that will appeal to your potential clients in such a scenario.
This coronavirus age is not the time to sit and fall back to your conventional roofing marketing strategies. You need to get creative with your marketing tactics. Having a unique way to market your roofing business will help you to stand out from the competition. Not only that, spicing up your marketing can help to bring new prospects and keep your business booming during the COVID-19 pandemic.
Double Down on Internet Marketing
During times of coronavirus crisis, roofers who will double down their digital marketing efforts will stay ahead of the curve. Some roofing contractors will close their businesses down out of instinct, while others will concentrate on improving their online marketing strategies. While this is unfortunate and understandable, it also presents a chance to roofers willing to be more aggressive to market their business during these uncertain times.
Here are some of the ways roofers can scale their digital marketing campaigns:
Local SEO for Roofing
Roofers who will stay consistent with their digital marketing campaigns will continue to accumulate reviews on their Google My Business Profile. This will help to improve your ranking with the local map pack for short-term lead generation and give you a competitive advantage in the long term.
Organic SEO for Roofers
Google is becoming more intelligent every month. Furthermore, roofing websites that stopped their optimization efforts will eventually die in organic search.
While some roofers pull paid ads from Google; others capitalize by buying cheaper clicks during the coronavirus period. While we have not seen any significant drop in the ads’ cost, there is an expectation that they will eventually drop. This implies that roofing contractors can purchase valuable keywords at a fraction of the price they would have bought a few months ago. That’s an opportunity!
Give Special Offers
Another effective way of generating roofing leads during COVID-19is by giving out special offers and discounts. Sounds simple, isn’t it? Your roofing brands can develop various incentives like extended trial periods, free access to some roofing services, or refunds. Though property owners may not book jobs impulsively, if your digital marketing strategy is well-crafted, they may be attracted to your roofing brand. Homeowners are spending more and more time online, thus giving them such offers will help your business get their contact details, which you can use later to generate roofing leads online.
Even if you opt to give them free content, they will be part of your roofing service ecosystem, and once things return to normal, they will book jobs post the discount periods. Hence, this method can help you generate instant roofing leads or stock-up leads that will convert later after the coronavirus pandemic. If done correctly, this method can help your business to develop a long-term relationship with your clients.
Host Webinars to Generate Roofing Leads During COVID-19
Roofing marketing events are ideal ways of generating exclusive leads within a short time, but given the current pandemic, it is nearly impossible to organize one. As you already know, many summits and events for Google and Facebook were canceled indefinitely. Fortunately, there is an alternative to this; online sales presentations. That is, you can host virtual meetings for your potential clients to generate roofing leads online. Webinars are the closest alternative to conventional roofing marketing events.
The Bottom Line for Roofing Contractors during COVID-19 Pandemic
Coronavirus pandemic or not, marketing your roofing services or products remains an integral part of running your company. But, how can improving your marketing strategy during the coronavirus pandemic benefit your roofing business? There is no doubt that some roofers will make most of this pandemic by;
Using It as an Opportunity
Now it is the best time to show that you are a superior roofing contractor and market your services that way. If you can satisfy customers’ needs in times of crisis, you are creating an everlasting imprint on their client’s behavior and psyche.
Contact Blackstorm Roofing Marketing
Like you must assist your clients during the COVID-19 pandemic, our duty at Blackstorm Roofing Marketing is to help roofing contractors succeed. Since door knocking is not a viable method of generating roofing leads, Blackstorm Roofing marketing is responsible for providing affordable internet marketing services to keep your business afloat during these uncertain times. Well, we can help your business to:
Get ahead of your competitors
Understand your target audience.
Set your roofing business for success after the coronavirus period
Are you looking for foolproof ways to generate free roofing leads online?
If yes, this post will give you tips to help your roofing website generate free qualified leads online.
And by qualified leads, we mean property owners in your area who are searching for roof installation or repair services.
Or, if you are a commercial roofing contractor, local building owners are looking for the services you offer.
For a roofer, finding new clients is key to growing your business.
There are various factors you need to consider to look for ways of generating free roofing leads online. The first one is that digital marketing is a crucial investment in your business. It takes a lot of money and time to achieve success in any marketing. This post will explain five easy ways to generate qualified roofing leads online.
Tip #1: Revamp Your Roofing Website
Your roofing website is a powerful resource that will help property owners know about your services. It is a tremendous free lead generating machine at your disposal. Long before homeowners call you or fill the contract forms, the first visit your roofing website. They may peruse it for a few minutes to check if you specialize in the type of their roof.
An easy-to-read roofing website is vital in making an impact on property owners in your area.
Here are a few tweaks that you can implement to improve your roofing websites conversion rates:
Create informative pages describing your services and their benefits to homeowners.
Develop a visually-appealing roofing website, including quality photos, and easily read pages with prominent contact details.
Make your contact details form simple to fill out. It should contain as many text boxes as possible, and provide a benefit such as a free quote.
At BlackStorm roofing marketing, our lead generating system begins with creating an SEO-friendly, stunning roofing website designed to convert prospects/visitors into qualified leads. If you want to take your roofing business to the next level, schedule a free strategy session with our team to create an informative, mobile-friendly, and high converting roofing website that will help your business generate free leads online.
Tip #2: Concentrate on What Makes You Stand Out from Other Roofers
Between niche contractors and big roofing business brands, the roofing industry is a very competitive field. So many roofing contractors brand themselves with the same messages. With the stiff competition, property owners need to know why they should trust your business and not other roofers in your area.
Almost all roofing contractors have some level of experience, so add value by telling prospects/ clients how long your business has provided exceptional services. Many roofers promise to offer a free quote, so level up your game with a free inspection. Concentrate on marketing that showcases your cut-above and strengths.
Tip #3: Improve Your Roofing Website’s SEO
Remember the numerous searches you conducted on the web. How often did you visit the second page of your search result? For most property owners, the answer is never. Over 40% of income is obtained from the search results. That’s why search engines must easily understand your roofing website. This technique is known as search engine optimization. Several factors are involved in how search engines rank your website.
Here are a few tips that roofing contractors should consider to optimize their roofing websites:
Make sure that your website loads in less than three seconds
Optimize all pages on your site with keywords relevant to your roofing website
Add authoritative and informative content to your site.
Not a direct method to generate free leads online, but having tons of positive reviews on significant directories can help your business grow. As a roofing contractor, your online reputation is one of the vital aspects of your online presence. Most property owners will conduct several searches for your business online before they hire you.
With over 90% of property owners reading online reviews, this is a necessary decision-making process. Prospects trust what other homeowners have to say about your business than anything you try to convince them. After you provide exceptional service to satisfied clients and request positive reviews, happy clients will always want to assist other stranded homeowners in finding your services. When you have a satisfied client, you can ask positive reviews on your roofing website.
Tip #5: Invest in Pay per Click (PPC) campaigns
Many popular roofing keywords appear on top of the Google search results page. They are known as pay-per-click because these roofing websites pay for every prospect who clicks on the link. When many property owners are not going past the first page, PPC ads are the fastest ways to get on top of Google search results. In fact, these ads account for over 10% of website traffic, helping to skyrocket your site traffic and generate free leads online.
Roofing contractors can take advantage of Google Adwords to start their internet marketing campaigns. PPC ads allow you to monitor your conversion rate, set your budget, and research for keywords that will resonate with your prospects/ clients. It is crucial to know that these ads are costly, but the return on investment is higher compared to other conventional marketing methods.
Start to Generate Free Roofing Leads Online Today
Generating leads is the most vital aspect of growing your roofing business online. If you don’t have a system to get free points online, then the Blackstorm roofing marketing team can help.
As a roofer, the #1 challenge you face is consistently generating qualified roofing leads. However, once you get a lead making machine that works, the advantages are endless. Unlike other roofing marketing agencies, we help to generate roofing leads exclusive to your roofing business.
If you are a roofing contractor that wants help in generating free roofing leads online, then kindly schedule a free strategy session with our experts to take your business to the next level today!