Categories
Growth Strategies Marketing Paid Advertising PPC Promotion SEO

10 Roofing Lead Generation Strategies To Implement ASAP! (If Not, Could Cost You $$$)

How Roofing Businesses can Find New Clients Through These Lead Generation Strategies

As a roofing professional, has your company come to a halt in terms of new customers in the area? Are you finding it difficult to reach out to locals or find qualified leads? One of the biggest challenges you’ll face at some point in time or another as a roofing professional is finding qualified roofing leads. Sure, you can purchase leads, but what good will that do? More often than not, the companies selling leads, do not specify who their target demographic is, or the type of roofing service the customer requires. Therefore, you’re not sure what your buying until you pay for it.

What is a Roofing Lead?

Understanding what a lead is, and the types of leads available is step one in the roofing lead generation process. A lead is a person or company that’s shown an interest in your product or service in this case, roofing repair, replacement, or other roofing services. As a business, you learn of the roofing leads in your local area through one of the roofing lead generation methods you’ll utilize to grow your business.

What Types of Leads are you Targeting?

Okay, so now that you have a clearer understanding of what a lead is, i.e., a person/entity in need of the services you offer, you’ll have to understand the type of lead you’re reaching, so you can utilize the right roofing lead generation tactics to reach them. There are two types of leads which are B2B and B2C. These are defined as

  • B2C (business to consumer)
  • B2B (business to business) leads.

B2C is generally residential customers, while B2B is more often than not industrial businesses or commercial customers in need of roofing services. Therefore, the types of lead generation you’ll use with B2C might not be as in-depth or detailed. The reason being is that your B2B consumer is usually also business owners. So, they have a greater understanding of the lead generation cycle and will understand how you’re attempting to reach them. Tailoring your roofing lead generation tactics to the audience you’re trying to reach, will help you better target yourself as a roofer, to gain their trust and eventually turn those leads into customers.

Roofing Lead Generation: Best Tactics to Employ

For roofers that want to attract the right audience, it’s essential to utilize the best roofing leads and generation tactics to reach them. So, consider a few of these methods for reaching your target niche, audience, and eventually turning those roofing leads into customers.

Roofing PPC (Pay Per Click) Ads

PPC ads target advertising campaigns on Google, Bing, Homeadvisor, and other sites. These ads sit atop the organic results on Google. So, they’re the first thing people see when they search for local roofing companies on Google. You want your roofing ads to be visible. Why?

  • Per click, companies can earn double, or more, than what they’re spending per ad
  • People click on PPC ads, so, you’re at least getting the customer onto your website
  • Most clicks go to the top 3 results on PPC ads, so you want your ad to rank highly
  • PPC visitors are up to 50% more likely to convert from roofing leads to actual customers, than people who find you through other searches

Although it has to be used in conjunction with other methods, PPC ads are a great roofing lead generation tool to use. If you need to set up and create credible ads that will convert, a web design team with the top PPC experts on staff can help!

Organic Roofing SEO

There’s no way around it; organic search engine optimization is still atop the list of roofing lead generation tactics to use. People will search Google for local roofing companies. Therefore, your site has to be optimized for

  • The right keywords (roofing, repair, installation, residential, commercial, materials, etc.)
  • Local search terms
  • Geo-targeting
  • Specific roofing services offered

Your site has to be optimized to ensure it’s atop Google’s results for local searches people are conducting. If your site isn’t optimized, consider hiring a specialist web design team to work on it.

Roofing Email Campaigns

Building an email list is one of the best roofing leads to generation methods you can utilize. When a customer indicates an interest (they fill out a form on your site or a review site), make sure you have an email campaign set up, to automatically send out follow up emails. Remind customers of your information. Let them know about promos or current specials. Tell them to schedule a free consultation by clicking the link in the email. Having an auto email campaign set up is the best approach.

Canvassing (Salesman/woman Approach)

You know that creepy door to door salesman? Don’t be that person! Instead, make sure you’re doing things correctly. When canvassing, consider doing so after a major storm in the area. Make sure you show up in

  • Full uniform
  • Are in a company van/vehicle
  • Have business cards
  • Bring your company ID

Let local customers know who you are, what your company does, and that you offer emergency roofing repair or services. If they request a consultation, excellent. If not, they are at least aware of your business, that you’re local, and the types of services you offer, given the business cards you leave behind with them.

Snail Mail or Direct Mail Campaigns

Yes, direct mail still works. Send out fliers with your company’s name and roofing services. Send out postcards with an offer for a free roofing consultation. Make sure your direct mail packages are tailored (don’t write dear customer, write Dear Mr.Smith), you can find out information about the addresses you’re sending mail to. Make them targeted, and let the customer know you are aware they need roofing services, and you have what they’re looking for.

Social Media Roofing Lead Generation

You can’t get around it; everyone is on social media today. Regardless of age, demographic, or location, people are on Facebook, Twitter, Instagram, and other social sites. So, use this to your advantage. Advertise on social media. Make sure you’re targeting roofing leads that are interested in roofing services. You can utilize an app like Boostpoint. This allows you to enter your target location, and learn about local customers who might be your next target. Make sure you’re geo-targeting those areas in the ad campaigns you create.

Attend Local Trade Shows

Trade shows are a great way to find new roofing leads. It’s also a great way to get your business name out there in the local community. There are both B2B and B2C trade shows, so depending on your niche as a roofing company, and who your target audience is, attend as many as possible. Some of the benefits of attending a local trade show include

  1. You can talk to potential customers face to face, you’re not behind a computer screen
  2. You can promote your product, your roofing services, and discuss their needs
  3. You can have customers discuss their needs with you
  4. Businesses can also set up consultations or free roof inspections (you get your foot in the door)
  5. You can take your product to the trade show, so customers can see and physically touch the roofing materials your company uses

At local trade shows, make sure you’re giving something of value away. Why would someone visit your booth if you’re not giving anything away, while the neighboring booth is giving away free magnets, pens, or other supplies? So, make sure you bring promotional materials to give away for free. Hand out pens, magnets, bags, koozies, and other items. Yes, you’ll pay for these promotional items. However, they have your company’s name plastered on them. So, every time that person opens the fridge, they’ll see the magnet and your company name. They’ll remember your business when they need roofing work done.

It’s also important to hand out business cards or schedule consultations at trade shows. And, after the trade show, call the customer or email them with reminders. Follow up with them. People tend to forget things, even their roof. So, make sure you’re following back, but don’t be overly pushy. Just give them a friendly reminder of your encounter, and let them know you’re ready when they need to call for services.

Partnerships/Alliances

Local roofing companies form alliances with Home Depot or Lowes, and other big companies which carry roofing materials. Although the terms of the agreement will vary for each company, it’s worth working with them if possible. Why? For starters, you can include Home Depot or Lowes on your website. These are names people know anywhere in the US, and they are also businesses people trust. So, if you let customers know on your website that you partner with them, and carry roofing shingles, metal roofs, or other roofs sold by these companies, it’s a great way to bolster your credibility.

You will pay a fee to these companies to utilize their name as well as the roofing materials you’ll use when working on a customer’s roof. However, it might be worth the investment, especially initially, as you can grow your brand and reputation. People trust big-name companies. So, you want to have these on your website so that you’ll be seen as credible, reputable roofing professional.

Online Reviews

 

You’re not paying for this, nor is it a direct tactic you’re using as a business owner, but it’s a great referral source for new leads. You’re going to include positive customer reviews on your website. But, these reviews only carry so much weight. Local searchers are going to visit Yelp, Google My Business, BBB, and other rating and review sites. When the reviews are positive about your business, this can generate new leads by people Googling your roofing company and calling you or filling out the online form on your site. It’s a free resource and is an invaluable tool for roofers (and any business owner for that matter).

How can you help bolster your credibility as a business owner? Make sure you have the proper tools in place to ensure your positive reviews are seen on

  • Google Maps
  • My Business
  • Angieslist
  • Facebook
  • HomeAdvisor and other sites

Make sure the reviews customers are writing are populating on as many review sites as possible. This will help your company grow in reputation, it will reach a larger contingency of potential local customers, plus people will rely on the reviews which are written on third party sites, more so than those which are directly on your website.

Online Sites Which Promote Service Providers

Have you ever visited Angieslist.com? It’s a great resource and site which compiles a list of the top local service providers in any niche that can help local customers and local roofing leads find the best local roofer. It’s not just this site; there is also

  • Thumbtack allows businesses to post their service for a minimal cost. The networking site helps roofers reach local customers. It also allows local customers to enter reviews about that service provider, so other potential customers can decide if the company is worth hiring
  • Homeadvisor.com allows companies to promote themselves as a local, licensed roofing company. This site does sell your leads to third party companies, so they’re not exclusively yours.

Although Angieslist.com is the most well-known site, which allows customers to review local businesses and review their profile, you can utilize a combination of these sites, or one, to promote yourself as a top local roofer. From there, customers will fill out the online form, with their personal contact information, and you can generate roofing leads this way.

Bear in mind you’re paying a fee to use the site as a roofing company, and you’ll pay for each viable lead that hires you. But, the returns are excellent if you can get a few big-ticket clients, and eventually referral business from those leads.

Don’t Limit Yourself… Utilize a Combination of Lead Generation Tactics for Best Results

As you can see, there’s more than one roofing lead generation tactic you can employ as a local roofing company. Regardless of whether you’re targeting B2C or B2B customers, for residential or commercial services, you’ll want to employ the right tactics, to attract the right leads. Consider using a combination of these methods, to help you gain a broader range of leads. It does take time, effort, and will cost you to attract new leads. But, it’s well worth the investment when you see the returns from one major roofing installation gig or major repair job you book.

When looking to attract new local leads, as a roofing company, these are a few of the many approaches you’ll want to utilize. So, get started on putting together your list, getting your profile ready, and building your online campaigns, to put your best foot forward to potential local customers you’re trying to reach.

Categories
Growth Strategies Marketing PPC Retargeting

How To Get More Repeat Roofing Business?

HERE IS HOW YOU CAN GET YOUR ROOFING CLIENTS TO USE YOU AGAIN AND AGAIN

Did you know that repeat clients make up a huge percentage of almost any Roofing business’ revenue? Repeat customers are important if you want your company to grow. In fact, it’s better to capture them than to market towards new Roofing clients or audiences due to the following reasons:

1. They’ll Be More Likely To Buy From You Again

Repeat Roofing clients are those who have ‘revisited’ your website and booked an appointment or service more than once. Statistics prove that these types of customers will have a higher chance of going back and buying the same item or a different one as time passes.

Businesses value repeat customers because they can increase their profitability by marketing towards these ‘lifetime value’ demographics. Therefore, it makes total sense for companies to encourage their existing customers to buy from them again.

2. They’re Easier To Entice

Conversion rates vary per industry, but experts estimate that it’s anywhere between 1 to 3 percent. The good thing is, repeat customers are easier to convert than any other demographic.

In Marketing Metrics by Paul Farris, the author states that converting a repeat buyer gives companies a 60 to 70 chance of success. Therefore, it stands to reason that the more repeat Roofing clients you have, the higher your profits when you pay attention to them.

3. They Spend More

It’s not just the higher conversion rate repeat customers bring, but a higher average spends as well. Compared to a first-time shopper, they will put more items in their shopping cart and on a regular basis.

4. They Can Refer New Customers to Your Roofing Business

Repeat buyers tend to refer their friends and family to your Roofing brand if they’re satisfied with the product or service. The more purchases they make with your Roofing business, the higher the number of people an individual can refer to. This is because comfort level and confidence soars each time they check out.

HOW TO GET REPEAT ROOFING CLIENTS AUTOMATICALLY

It’s difficult to get a new visitor to purchase from your company on the first visit to your website. You’re probably familiar with the old adage that word of mouth advertising is your best friend, and that’s why it’s so important to build a list of repeat clients as a Roofing business. But, how do you get repeat Roofing clients from the messaging and marketing you’re putting out there? Let’s delve in.

Targeting Roofing clients with Email

Once you’ve got a buyer or a customer that likes your service, retargeting and email marketing are excellent ways to get them to come back. One great option you’re going to want to utilize in email marketing is a newsletter. Regularly emailing your Roofing clients is a great way to keep your name fresh on their minds. Free newsletters also give them insightful information. So, even if you’re not trying to sell to them, you’re retargeting your name in their mind, as a friendly Roofing business, that provides value to them.

Use Timely Reminder Emails, let’s say your company a maintenance service. A great way to utilize email marketing is to send out reminders to your customers. For example, if your maintenance service lasts for 6 months, you’ll want to send out notification or reminder emails for customers to reschedule at the 4-month mark. Then, again at the 5-month mark, send out a friendly reminder. While doing this, you might want to send a promo code for 15% off if they “act and schedule today.”

Reminding customers you’re still there, and have the solution to their needs, is one of the easiest ways to go about retargeting your Roofing business in their mind, and also highlighting how much you care about their needs, success, and providing them with the best service possible as a Roofing business.

Engage Roofing clients with Social

Another great retargeting methodology to use is social media engagement with your customers and those who’ve previously purchased from your company in the past. Connect with Roofing clients, share new product insights, send them coupons and promo codes that you only send to your most “valued customers.” Social media engagement puts a face to the Roofing business name, it humanizes your company in competitive industries. And, it shows your customers you care, and that you’re actually listening to what they’re saying. So, use it wisely, and use it regularly.

Show Up Everywhere They Are

Have you ever noticed when you are browsing the Internet that you start to see ads for websites that you recently visited? Have you ever wondered how they are “targeting you” and how you could do the same with your customers & prospects?

The advertising method is called “Retargeting” or “Remarketing”. It’s a little creepy but surprisingly effective.

What is retargeting?

Retargeting is a digital marketing process of reaching out to visitors who have landed your site and converting them to Roofing clients. Usually, 2% of your site visitors convert when they land to Roofing website for the first time. Roofing retargeting strives to reach to the other 98% of clients who have not clicked your call-to-action button (like downloaded your eBook, completed a registration form, called a phone number). Retargeting achieves its objectives by displaying your ads to your first-time visitors as they browse other sites online.

NOT SURE WHERE TO BEGIN WITH YOUR CAMPAIGN?

Repeat customers should be a primary goal for you as a Roofing business owner, regardless of your Roofing/industry. Utilizing the right email marketing and retargeting tactics will go a long way in building an email list of soon to be repeat customers. BlackStorm can assist your Roofing business with marketing, digital, and online campaigns, to help your Roofing business succeed, and work towards building that list of repeat customers.

Categories
Growth Strategies Lead Generation

Do You Want More Incoming Roofing Leads Consistently?

HERE IS HOW TO GET MORE ROOFING LEADS CONSISTENTLY.

Roofing business owners wear plenty of hats -daily, but one of the most important is knowing how to obtain more cash flow to operate your business. From paying your employees, to produce the best service imaginable, you need to ensure cash is coming in so that you can operate efficiently. The amount of incoming leads your business is obtaining has a direct correlation with the cash flow you’re receiving as a business, and therefore, you need fresh, incoming leads in your Roofing business, to ensure you can operate as efficiently as possible.

MEET THE MODERN-DAY CONSUMER.

In the past ten years, technology and the world have changed. And, thinking as far back as 20 to 30 years, the changes are even greater. Technology is king today. Just think about how Apple introduced the first smartphone to the market, this was back in 2007. Since then, how many versions of the iPhone have we seen, and how many changes and technological advancements have occurred? Too many to count!
Smartphones are owned by and used by everyone today. And, one of the many things they’re using these devices for, is to find local businesses in any niche. Only small percentages, however, of these users, fit what is considered the “modern-day” customer. These are the people you’re trying to target as a business owner when you’re looking to increase the incoming roofing leads you’re obtaining as potential buyers in your industry.

HOW TO ENSURE YOU’RE FOUND BY THE ROOFING MODERN DAY CONSUMER

You need to understand that people are searching for your Roofing services online. So, you need to know what you can do as a business owner, to ensure you’re found by these potential customers online.

Get Found Almost Instantaneously

If this sounds too good to be true, it isn’t! If you are in a position of need in your Roofing business that you need incoming leads asap we have a solution for you. Our solution to this particular problem is starting a Google Search Ad campaign. With Google Ads (Formerly known as AdWords) you are able to set up a campaign and within an hour or two, your ads are displaying in the search result for keywords or search phrases your ideal modern-day consumer would be using to find local Roofing companies.

Ready to get started with Google Ads and PPC marketing? If you would like to learn more about our Google Search Ad Services (PPC) where we set everything up for you, by clicking here. We’ll point you in the right direction for setting up your campaign and help you do so, to ensure you’re obtaining the incoming leads that are going to turn into sales, regardless of the industry Roofing your company is in.

Get The Highest Volume and Highest Quality Leads Overtime

People who are searching for your specific Roofing services, are the highest quality of incoming leads you can possibly obtain. The reason for this is that they are already searching for what you are offering. As a business owner, you don’t have to go out and look for these people, you already know they want what you are offering as a service. Therefore, you’ll want to rank highly in the organic section of Google, to ensure you’re being seen by these Roofing incoming leads, that are looking for what you are selling.

Many believe that since the Google organic section is under the leads section the volume isn’t as high, but this couldn’t be further from the truth. Organically ranked listings have always been the ones that are most clicked on by searchers, and research on this topic can back this up. So, the higher up you can rank in the organic section of Google, the easier it is going to be for you to realize an increase in the incoming leads you’re seeing, that are potentially going to become new customers down the road. If you want to see a breakdown of Google Click searches, you can click here to find out more about the studies that have been conducted on the topic.
If you need assistance with Search Engine Optimization (SEO) services, click here to learn about how we can help you on this front.

Get On The Map

Google maps are yet another untapped resource in today’s world of incoming leads for your Roofing business. The app is not only used by virtually anyone on a smartphone or device, but also via the desktop app. Being found on iPhone Maps or Android devices will instantly make it easier for you to obtain more incoming leads that turn into customers over time. We offer local SEO services. Click here to learn how we can help you get seen on iPhone Maps and learn how you can get found locally within your Roofing industry online… Click here to learn more. 

Get Found Socially

If you are wanting the highest amount of leads this could be a great option for you to reach your target demographic. Advertising an unbelievable offer that your Roofing customer can’t resist, is the best way to get them to click on the offer, visit your site, and to obtain those incoming leads, through the power of social media advertising campaigns. Increasing the volume of leads is achievable with the power of social media marketing.

Ready to start a campaign? Click here to learn more about our social media advertising services to help your business increase incoming leads to your site.

SO… ARE YOU READY TO GET MORE INCOMING ROOFING LEADS?

If you’re ready to do so, our Lead Acceleration Strategy Session can help you do just that. We’ll help you increase your overall incoming Roofing leads. We’ll do this by studying your specific business, it’s local competition, and then we’ll show you where you currently stand then how you can improve. Apply today to help your business realize its true growth potential for a Roofing company in your local area.

Categories
Growth Strategies

Do You Want To Speed Up Your Roofing Business Growth?

HERE IS HOW TO ACCELERATE YOUR ROOFING BUSINESS TO NEW HEIGHTS.

Are you one of those entrepreneurs who are marred by constricted budgets and scarce resources? Are you still struggling to create an effective marketing strategy that will bring in the moolah? If yes, we assure you that by the time you are done reading this article, you will have a clear idea of what you can do to accelerate the growth of your Roofing business.

If your business is suffering from low online leads, it is only evident that you must push the numbers by bringing in more people on your website. The more visitors you have, the higher will be your chances of converting prospective customers into actual clients. The real question is: how does one push the numbers and achieve business growth?

Here are three ways in which you can bring in more leads and give a boost to your Roofing business.

1. Focus on Increasing Your Conversion Rate

Before we can get into the fundamentals of this, let us first clarify what Conversion Rate is. In marketing and sales, Conversion Rate is a metric that signifies the percentage of people who completed a specific or desired action after being exposed to an advertisement or pitch. An important thing to remember is that conversion does not always necessarily mean the purchase of a product or service. Marketers can see different events as conversion. For instance, if a marketer’s goal is to bring in more customers to their website, a prospective customer who visited the website after clicking on an advertisement will be counted as a converted customer. Similarly, a prospective customer who used the ‘Contact Us’ page to reach out to a brand can be counted as a converted customer and can affect the overall conversion rate of the brand.
One of the best ways to give a boost to your Roofing business is to focus on increasing your overall conversion rate. Before you decide to increase your marketing budget or reallocate it between different channels, make sure your budget and its allocation support the highest conversion possibility.

Let’s see how this can be done.

Let’s move forward with the presumption that your current market budget allows you to reach out to 10,000 people. The ads that you are putting out are converting 10% of the total number of people exposed to your ads. What this means is you get 1,000 visitors on your website from your ads going out on different channels. Of these 1,000 people, only 2% reach out to you through your ‘Contact Us’ page. Thus, only 20 people reach out to one of your representatives. Of these 20, let’s assume that the representative can convert 30% of the customers. Thus, your current marketing budget and spend gets you 6 paying clients each month.

To increase your conversion rate, it is not necessary to increase your marketing budget. For instance, in this case, if you can increase your conversion rate to 15%, you will now welcome 1,500 visitors to your website. By making a few small but noticeable changes to your website, you can increase the percentage of people who reach out to you. Let’s say you worked hard and made your website more appealing and user-friendly, and thus, you were able to convert 4%, instead of the 2% registered before. So, instead of a paltry 20, you now have 60 people reaching out to your representatives through your ‘Contact Us’ page. There is still more work to be done. If you train your representatives to become better at their job, they may be able to convert 50% of these 60 people. If that happens, your market budget, which is the same as before, will now get you 30 paying clients each month. That’s a 500% improvement.

While increased traffic does not guarantee increased conversion, increasing conversion almost always ensures higher sales. This is the reason why all digital marketers favor conversion as the critical metric over traffic. Moreover, it is still easier to increase conversion than increase traffic. If you are looking to create a Roofing website focussed on increasing conversions, click here for more information.

2. Focus on Increasing Targeted Traffic

Targeted traffic refers to people or clients who are more likely to buy or use your services. It is an undeniable fact that increased targeted traffic almost always translates into increased sales.

Let’s move forward with the assumption that your current conversion rate is only 10%. Let’s assume that you can double the traffic on your website while still sustaining this same conversion rate. If that happens, you will be able to get twice as many customers as before. However, an important thing to remember is that to increase sales, you must get targeted traffic on your website. Bringing in people who have no interest in what you do or sell will not boost your sales and revenue.

An excellent way to promote the influx of quality targeted traffic is to run a powerful Google Search Ad Campaign. To get more information on how to design an effective Search campaign, click here. You can also win more targeted traffic by ranking well for specific keywordsClick here to know how this can be done. However, if you are already running a Search campaign and it hasn’t shown any positive results on your sales yet, it’s time to increase your ad spend.

3. Consider Increasing Your Prices

In any business, there are three significant ways to increase profit: increase sales, cut costs, and raise prices. Most companies focus on the first two and completely ignore the third way as it requires a well-planned strategy. If you are planning to increase prices, make sure you do so while retaining your old and loyal customers. Companies must ensure that old customers only have to encounter a moderate price increase. The significant change in prices should be for new customers. This is an effective strategy employed by many in the past. Increasing prices helps as it directly affects the profit margins without forcing companies first to win new customers or increase sales.

ARE YOU READY TO TAKE PROFESSIONAL ADVICE ON HOW TO GROW YOUR ROOFING BUSINESS?

If you have already tried everything and have failed, do not worry. You are probably just making a small mistake and overlooking it. In any case, it’s time to let someone else take care of your business growth. If you want professional help regarding how to grow your business, reach out to us today. We have many tried-and-tested growth strategies that can act as growth boosters for your Roofing business.

Apply for a Strategy Session, and our team of adept professionals will get back to you with a personalized plan for the growth of your Roofing business.

Categories
Growth Strategies Local SEO Marketing Reputation Management SEO Website Design

How to Dominate in More “Roofer near Me” Online Searches

Want to get found online by Prospects, Increase Conversions and Book More Jobs with “Roofer near me” searches?

Customer searches based on locations are rapidly growing. Thus, it has become crucial to have your roofing business on Google maps and to let your prospects/ clients know that you are there.

A recent study by search engine land showed that over 80% of Smartphone shoppers are using near me searches to find services or products, and 90% of those prospects are clicking on the first few listings.

Nowadays, Google’s “near me” algorithm is not about searching for a particular place. It is about assisting the customer in finding what they need and not just where they were going. That’s why this post will discuss how your business can be found more in roofing contractor near me searches

Where You Need to Start

Google My Business Profile

Crafting a new roofing marketing strategy is never easy, and it’s often an uphill task. The best place to begin is to create and optimize your Google My Business roofer profile. That should be an easy task. One of the best methods to optimize your profile is to make sure that you fill out all the appropriate fields. By doing this, you will be making your roofing business more searchable on Google maps.

One thing that can adversely hurt your listing is if you have an old account. Always make sure that you don’t have duplicated content on your listing. It would help if you had a current business name, which should be consistent throughout your roofing website.

Use your correct phone number, also make sure that your contact address is correct and is consistent throughout your site.

Verify Your Business for “roofer near me” searches

Google typically provides a service that many roofers don’t know. To verify your business location, you can request Google to verify your roofing business by sending a letter to the address contained in your listing. This is an important step that will help your roofing business to dominate near me searches.

Along with the physical verification of business, you need to make sure that you are linking to the correct URLs. If you have various locations, you must make sure that you have the right links so that no prospect is ever locked out.

Business Hours, Description and Photos

It is always crucial to add business operating hours for your customers. This will help to make your business legit and increase conversions when prospects do find you during those business hours.

A well-written and compelling description that highlights the strengths of your business, as well as your services, is essential. You might have noticed that not a lot of roofing contractors are doing this currently, which makes it a great spot to concentrate on, especially if you want to outrank your competitors.

Every homeowner loves to see photos. These photos can be of your completed projects or that of your current physical space/ building. As the clench goes, pictures are worth a thousand words.

 Get Real Online Reviews

Let’s face it: Many roofing contractors waste their time trying to fake reviews, but is that the correct way of dominating roofer near me searches? Unfortunately, no! As a roofer, you need to step out there, and request for some honest real online reviews.

You will be amazed by the high number of customers who are willing to express their honest thoughts about the services you offered them. And if your business requests for reviews regularly, there are higher chances that the client will leave a positive review. If your business maintains an excellent online reputation, then roofing leads will automatically flood your inbox.

A simple complimentary message will go a long way to bring more roofing leads to your business.

SCHEMA

Incorporating schema to mark up your underlying HTML code can assist Google to advertise, and index special events are happening at your roofing business premises. As a roofer, coding can be a daunting task. If you are not prepared to implement it out on your own, you can always reach out to BlackStorm Roofing marketing for assistance. If you want to unlock what Schema can do for your roofing business, check out this post by Moz.

Mobile Optimization

Mobile optimization seems to be the buzzword in roofing marketing today now, yet many roofers are not getting it right? Your roofing website must be optimized for mobile devices. Prospects/ clients are using their smartphones than ever before, and most of them are looking for roofer near me for services.

Your roofing website must perform optimally across all mobile devices. Over the years, your business will be losing roofing leads if your site is not mobile-friendly. Google is even penalizing websites that are not compatible with mobile devices.

Anchor Texts from Other Websites

Millions of blogs are published every year, yet website owners are still looking for writers. This means that the demand for high-quality content surpasses its supply. One strategy that you can use is to try to connect with other roofing contractors and offer to write a blog post on their website.

If you use the name of a city in your anchor text, then that will boost your chances of ranking high in the near me roofing searches.

Landing Pages for Cities

If your roofing business serves in many cities, then make sure that you have a unique landing page for each city. While it also makes sense to have a GMB profile for each city, having an entire landing page helps.

The BlackStorm Roofing Marketing Difference

If you are finding it challenging to dominate the roofing near me searches, then the BlackStorm Roofing Marketing team is ready to help you out! Over the years, we have helped countless roofing contractors appear on top of Google search results in their local market. We take a simple yet organic approach to Roofing local SEO makes sure that our clients benefit in the long run.

We will create a custom roofing SEO road map based on your competitors’ weaknesses and your business strengths. We understand that the roofing industry is highly competitive and is growing at a rapid rate. Our SEO experts craft and implements the best strategies that will help your business stand out in the market. Your roofing business deserves a competitive advantage, and our team is ready to grow your business.

If you want your roofing company to dominate in the local searches, then contact us to schedule a free strategy session with us today.

Categories
Growth Strategies

How To Convert More Leads Into Roofing Clients?

HERE IS HOW TO CONVERT MORE OF YOUR ROOFING LEADS TO PAYING CLIENTS

Below we offer a few tips and some of our services that will help you accomplish these goals…

DETERMINE THE VALUE OF EACH LEAD

Client Lifetime Value is the single most important metric for understanding your clients. CLV helps you make important business decisions about sales, marketing, service offering, and Customer Support. CLV tells companies how much revenue they can expect one client to generate over the course of the business relationship. The longer a client continues to purchase from a company, the greater their lifetime value becomes.

Basically, It refers to the total amount of money that you expect a consumer to spend in your business during their lifetime. Although CLV may not sound significant, failing to calculate it can put you behind your competitors.

How to Calculate CLV

Several methods exist, which you can use to calculate CLV. The calculations can either be predictive or historic. This implies that you may want to calculate CLV based on your prediction of what clients will spend or based on the actual purchases over the years. Regardless of the method selected, it is imperative to know the client acquisition cost, which is the amount you spent to get the clients, the average profit margin for purchases and the duration of your relationship with the client.

When calculating CLV, get the average purchase amount and multiply with the average buying frequency rate to determine the value of the client. Then multiply the average client’s lifespan by the value of the client to determine CLV.

Here is a stepwise process that you can follow:

  1. Determine the mean purchase value: you obtain this by dividing the actual revenue of the business in one year with the number of purchases over that year. It does not necessarily have to be one year; you can choose any period depending on your business.
  2. Determine the mean buying frequency rate: divide the number of purchases within a certain time by the number of clients that made purchases within that time period.
  3. Determine the value of the client: you calculate this by multiplying the mean purchase value with the mean purchase frequency rate.
  4. Now, determine the mean client lifespan: you can get this by determining the average of the number of years that a client continues to buy from your business.
  5. Now, calculate LTV: multiply the mean client lifespan with the client value. The answer is an estimate of the amount of revenue to expect an average client to generate for your business.

Once you get the CLV, you can calculate the possible profits the business can make. It is also important to calculate CLV so that you can focus more on retaining existing clients than incur a lot trying to identify ways to attract new clients.

Now that you know your client lifetime value, use it to express to your team how important each and every lead that rings your phone or pings your email really is… For example, let’s say you calculated your client value to be worth $5k, you need to treat every phone call like that is $5k calling you.

OPTIMIZE YOUR WEBSITE FOR CONVERSIONS

When clients land on your webpage, they have expectations and expect to find some basic elements.

Make your CTA a Phone Number

Most businesses should display their phone number so that clients can contact them. Users often make note of a phone number on a site and use their mobile phones to call the number. Clients may have questions concerning the product or methods of purchasing, and mobile phones are by far the best way to obtain this information quickly. Moreover, mobile phones have become increasingly popular and with the advancement of the internet, people use them to search for the business.

A report by BrightLocal shows that 61% of mobile users to contact a business with a mobile site. If you want leads on your business, the decision of a mobile number on your CTA is no longer an option.

Include the Number in a Site-Wide Sticky Header

Site-wide sticky headers stay in place when a client scrolls and they are a popular element of website design. They help the client to navigate without the need to scroll up and down. Therefore, the phone number will remain visible as the user navigates through the page. A user can always contact you anytime they decide because the number remains visible as they scroll.

Display Local Phone Numbers

When shopping online, we all go for something that is close to where we live. Wherever possible, use local phone numbers on the website to attract nearby clients. Local phone numbers act as leads and can give you profit. It is easy for someone to contact you with local phone numbers. Well, there is the advantage of familiarity as well as low costs compared to international phone numbers. Moreover, using local phone numbers shows the client that your business is trustworthy and easy to contact.

MAKE SURE YOUR OFFERING WHAT THEY’RE LOOKING FOR

In your marketing

You run Facebook ads, Google AdWords ads and maybe other types of pay-per-click ads too. Your ads will most likely have a headline, to capture attention, text that will dive more into the details of your offer, and then maybe a small image.

Now, what happens when someone clicks your ad? They get redirected to a webpage.

And here’s the question you have to ask yourself: Is your landing webpage consistent with your ad? Your ad has an offer, a certain message that it conveys, so will someone who clicks on your ad find the same content once they land on your landing page? In 90% of the cases, I see, nope.

This problem is called the message match problem. It happens when your ad does not exactly match with the end offer on the landing page. It’s a total mismatch in terms of the message being conveyed. Chances are most people who clicked on the ad or listing did because of the advertised sale or service, but when they arrived at the destination and saw nothing mentioning the sale or service they wanted so they left.

Message match and scent match problems are easier to avoid that you would think. The concept is pretty basic: Your ad should look and feel like your landing page, and the message and offer should be the same. Voilà. Simple, eh?

Now, the best way to obtain a perfect scent/message match is simply to create a specific landing page for each variation of your ads or service.

In your Customer Service

Offering what consumers are looking for means that you are meeting their expectations. Ensure that you know your clients by gathering adequate information about your clients. It is crucial to determine what clients buy frequently, why they opt for that product and the frequency of their purchases. When you are determining the needs of your clients, it is vital to know details such as their interests, occupation, and lifestyle. Also, include any potential clients that have previously inquired about your products. You can find out more about researching clients here.

Every client has a unique need and holds different views and opinions concerning Customer Service. Therefore, you must know the needs of the client to provide what they are looking for and as such, provide good Customer Service. Make sure you know ways that the clients expect you to meet their needs. This involves undertaking thorough research on your target market and the marketplace to understand what the clients are looking for in your business location.

Your level of service should meet the expectations of the clients. Go beyond to make the client say ‘wow’ after receiving your products or services. Some ways to know whether you are offering what clients are looking for is to undertake a client survey, client focus groups or use the suggestion box. You can obtain a lot of input from such activities. If you have an online page, use add-ons, such as “Would you like computer monitors as well?”
The message match problem is one of the most cited by marketers. The problem occurs when your ad fails to match with the end offer on the landing page. As such, a user clicks on the ad but does not see anything mentioned when they land on the site. Ensure that your ad looks like your landing page.

NURTURE YOUR LEADS

Nurturing leads is the process of creating a relationship with clients at every stage and throughout their journey. It involves focusing on communication and marketing efforts on listening to the needs of clients and providing them with adequate information. To develop leads effectively in today’s marketplace, you need to establish and nurture client relationships with a thorough content marketing plan.

Normally, most clients will not take a step in the client life cycle, unless they hear from you or feel engaged with your content at least more than seven times. This is very important especially in this age of constant information and competitive advertising. Just having a webpage will not do it. To reach clients, you must diversify your message to communicate both when and how leads would like to hear from us. It is crucial to nurture your leads towards sales. Therefore, you will have to use more than one medium such as email, retargeting ads, social media messaging, and SMS, among others. When your Roofing company creates mixed media messages that have highly engaging content, your business will garner more leads and generate consistent sales.

When you venture more into business, you will start realizing the vitality of having an effective nurturing strategy. Research by Forrester shows that marketers experience a mean of about a 20% increase in sales opportunities from nurtured leads compared to those who use non-nurtured leads. The same report shows that companies that nurture their leads have a 33% lower cost and 50% more sales.

ONCE THEY CONTACT YOU, SHOW THEM YOU ARE THE RIGHT CHOICE

The fact that your phone is ringing constantly does not mean that you have hit the jackpot yet. You may have leads but the main issue is converting those leads into sales. This process requires effective Customer Service and the ability to convince clients to purchase.

Tip 1: Capture the Lead Right Away

The way that you present yourself to a client matter a lot. When the phone rings, use a kind tone and take time to listen first without responding. Once you understand the query, portray a willing spirit. It is crucial to collect the lead info early on like the name of the caller, their phone number and their address and anything else you need- without this you may not have a second chance.

Tip 2: Develop a Relationship with the Caller

You want the caller to feel comfortable so that they can talk freely and to achieve this, you have to establish rapport. You should act very professionally. Remember that you are representing a Roofing company. Therefore, your tone of choice and how you tackle the issue matters a lot. The client will perceive the value of your Roofing services based on these things. In the opening line, mention the name of the company and be at service for the client. Show your willingness to help.

Use good listening skills by giving the caller time to explain the issues and ask follow-up questions that can help in clarification ensure that you focus on the issue presented by the caller in the best possible way. Doing this will leave the client satisfied.

Always assure the caller then you can solve the issue. You do not want to start creating doubts or suggesting incompetency in your Roofing company. Assure the caller that is the specialty of your roofing service and you will handle it immediately. If it is something that your department cannot solve, tell the caller that you are transferring them to a certain department that can help them better.

Tip 3: Book the Appointment

During the call, one of the things that you do is understanding the needs of the client. Once you know these needs, proceed to book an appointment. Book an appointment as early as possible to encourage the client to look for your Roofing services. Before calling you, the client may call two more companies to make informative decisions. Book that appointment if you want to convert your calls into a sale. You can convince a client to purchase by giving them an attractive incentive such as a discount or wave if they book in the next 10 days. Try to sell your company by convincing the client that you offer the best services compared to competitors. Once the client books an appointment with you, you can be sure that they will come to purchase. Ask them to choose a day that they will be free to book and send them a message reminding them of the appointment.

Tip 4: Regularly Audit Your Call Handling Team

All call handlers need training. If you check well, you may find that there are one Customer Service Representatives (CSRs) in your Roofing business who does not represent your company well to the clients. You must undertake frequent auditing. Auditing does not focus on punishing or sacking an employee. On the contrary, it helps you to check drawbacks and train employees to represent the company well. You may need to incur a little amount on training whereby employees can learn how to talk to clients can convert your leads to sales. During auditing, it is also vital to commend your staff if they are doing a good job. Never underestimate the power of motivation. You can do auditing by listening to call records when made and correcting later. Alternatively, you can encourage employees to listen to each other’s calls and help to improve each other’s skills. Employees with good call handling skills can mentor others.

One way to do this is through BlackStorm’s phone call tracking and tagging services (our BEST clients fully embrace this service). With our phone call tracking software you are able to monitor all the calls that are coming into your Roofing business and be able to determine exactly where there are holes in your conversion process. You might think your call staff is doing a great job but how would you know unless your sitting right next to them while they answer every phone call, well with us you can listen in on each and every call that you wish.

READY TO BOOK MORE APPOINTMENT FOR YOUR ROOFING BUSINESS?

Do not wait long to book an appointment to grow your Roofing business. After going through the above tips, you should be feeling motivated and ready to generate leads. Just follow the steps slowly and ensure that you nurture leads to generate sales. In every step that you take, remember that the goal is to convert leads to purchases. Start today.

Categories
Growth Strategies Local SEO Marketing PPC Reputation Management SEO Website Design

6 Easy Ways to Grow Your Roofing Business in 2020

Increase Conversions, Connect with Your Clients, and Generate Quality Roofing Leads with these Simple Roofing Business Growth Hacks!

Do you feel like your roofing company is not attracting the number of clients it should?

Do you want your roofing services or products to be known by the target market or local community?

If so, your search stops here.

The roofing industry is composed of approximately 150,000 roofers.

In such a competitive environment, it can be daunting to spot ways to grow your roofing business.

In this post, we will discuss ten easy and yet little-known tricks to grow your roofing company. Increase brand awareness and dominate search engine rankings.

Without further ado, let us dive in straight into the tips!

Want to Double Your Roofing Sales?

Tip 1) Give Your Roofing Website a Makeover

Looking for another trick to grow your roofing business?  Launch a robust roofing website.

Your roofing website works more like a business card.  It gives your prospects/clients a quick overview of what your company offers.

Your roofing website can either break or make your business and can even determine whether your visitors will call your business or purchase services.

As a roofer, you need to perform a website audit to determine whether your current is interactive or not.

Some of the issues that affect your roofing website include loading time, broken links and mobile compatibility

A solid roofing website should be clear, informative, and easy to navigate loads faster and free of spelling or grammatical errors. It should also be responsively designed so that users can access it easily on mobile devices.

If your roofing website loads slowly, it is hard to navigate and cannot be accessed using mobile devices,   and then it seriously needs a makeover.

Blackstorm Roofing Marketing team will help you to create a stunning roofing website that will drive quality conversions, leads, and drive relevant traffic to your business.

Tip 2) Take Advantage of Local SEO to Grow Your Roofing Business

If you think that local roofing SEO is dead, think again.  Local SEO is more important than ever! It is an excellent way to offer valuable content to your clients and get quality leads for your business.

“46% of Google Searches Are Local, and 92% of searchers will only pick companies on the first page of local search results”. Source

To reap the benefits of local SEO, you need to make sure that your roofing business claims its Google My business profile.

Once you have your business listed, you can move ahead to do content marketing and getting backlinks.

As a roofer, you are always faced with daily demands of running your business, such that you are left with limited or no time to think about expanding your business. Thus, you need to hire a local SEO agency to improve your business visibility and ranking on search engines.

Tip 3) Grow Your Roofing Business with Pay per Click Advertising (Search Engine Marketing)

PPC is a short form for Pay per Click advertising, which is a way of purchasing visitors to your roofing website. Such ads appear on top of search results (above mapping and organic results).  Your roofing business should invest in PPC to get more booked jobs and quality leads.

Even with its high costs, Pay per Click is one of the fastest and effective methods of generating leads to your roofing business. Savvy roofers know that getting more booked jobs and leads online is an excellent way to rank on the first page of search engines and grow their roofing business.

In the roofing industry, you can get quality residential and commercial leads using pay per click campaigns.

To achieve significant results works with a reputable roofing PPC agency that knows your business and has an excellent reputation for helping other roofers improve their PPC advertising results.

Tip 4) Grow Your Roofing Business by Managing Your Online Reputation

As a roofer, your online reputation is vital for success, and this implies that your business should have countless positive reviews to market your services to business or homeowners effectively

Trust revolves around how people perceive your roofing brand. If they come across a negative review, they will neither have faith in your business nor its services.

Your online review is what determines whether a prospect will give you a call or not. Positive reviews will attract more clients your way; negative reviews will chase them away from your roofing business.

A recent study found out that 88% of clients first read online reviews to determine whether they will contact your business or go to the competition.

That is why online reputation management for roofers is critical.

Tip 5) Connect With Other Local Business Owners to Grow Your Roofing Company

One of the most natural things you can do to grow your roofing business is getting to know other local businesses.

For instance, reach out to remodeling and real estate companies in your neighborhood. Promise to refer your customers to them if they will do the same to your business. Consider hosting a sports event or sponsoring a charity club in your area.

Search for local community volunteer opportunities, and always put on branded clothes to showcase your roofing brand.

Once the local community knows about your brand, your roofing business will start to grow.

Tip 6) Include a Chabot in Your Roofing Website

Truth be told.

As a roofer, you don’t have all the time to pick calls from all the prospects that frequent your roofing website.

Fortunately, you can increase conversions by incorporating a chatbot on your roofing website.

Every time a prospects logs in, a chat window will immediately pop up and help them.

Your visitors will have their queries answered promptly without having to comb through the entire roofing website, increasing the chances of closing a deal with your business- (all without answering the numerous phone call they could have made to your business).

Ready to Grow Your Roofing Business to the Next Level?

Effective roofing marketing can help your business attract clients you require to grow your roofing business.

When brainstorming about roofing business growth strategies, think about launching a solid roofing website, PPC advertising,  managing your online reputation, and incorporating Local SEO for roofers in your marketing strategies.

How Blackstorm Roofing Marketing Team Can Grow Your Roofing Business

If you are finding it hard to implement any of the above roofing business growth hacks, our team will be glad to help you out!

We strive to provide the following services to spur your roofing business growth and stay ahead of the competition:

  • Affordable roofing website design services  that will generate quality leads and more booked jobs
  • We create mobile-friendly, roofing websites that load faster across all mobile devices.
  • High-quality roofing website that will differentiate your business in the marketplace.
  • Local SEO services to help your business dominate local search results.
  • PPC adverts that will generate more leads, clicks, and sales to your roofing business.
  • Online reputation management services that will make customers/prospects trust your roofing brand.

If you are searching for easy and innovative ways to grow your roofing business, don’t hesitate to book a free strategy session with us for more information today.

Categories
Growth Strategies Local SEO Marketing SEO

How Can Roofers Take Advantage of Local SEO to Grow Their Business?

Dominate Local Search results, Crush your Competition and Double Your Roofing Sales with Local SEO.

As a roofer, you already know that your industry is extremely competitive. This is because other roofing contractors are targeting the same business or homeowners as you do, and it can be an uphill task to convince those prospects to select your company.

Fortunately, several digital marketing tricks can assist you in attracting the quality roofing leads your business requires.

If you want your roofing business to be found on Google maps and dominates local search results, Local SEO for roofers is all you need.

Google wants your roofing business to reap the advantages of local SEO.

Without further ado, let’s first dive straight to the basics!

What exactly is Local SEO for Roofers?

Local SEO for Roofing Contractors is a process of optimizing your roofing website to make it easier for local clients to discover your business. It helps you to promote your business to local consumers when they require your roofing products or services.

To produce relevant local search results, Google uses signals from citations, Google My Business, proximity to the user, and social signals.

Local searches usually concentrate on a particular location, like;

  • “Roofing Company near me.”
  • “Roofers near me.”
  • “Roofing services in (City name)”
  • “Roof Replacement services in (City name)”

Recent research shows that local SEO closes eight times more than conventional marketing methods. This means that for every client, traditional marketing of roofing brings you; Local SEO will get you almost nine more.

To increase your chances of being found online by local roofing clients, you can think about working with a reputable Roofing SEO agency.

Why Is Local SEO Important to Your Roofing Business?

As a local roofer, you might feel like there is no need to invest your time and money to make your business appear on the first page of Google when prospects are searching for your services. That may be true for organic listings, but for local search dominance, the story is entirely different.

Local SEO Saves Roofer’s Time & Money

 As a roofer, you can’t merely wear every hat in your business. No doubt, becoming an SEO expert is not at the top of your priorities. You don’t have enough time to attend to all roofing marketing aspects of your business.

However, Local SEO optimization is a crucial marketing hack that can convert leads into roofing sales. If you ignore it, your roofing business may stand to lose prospects or clients.

Local Roofing SEO Maximizes Your Business Reach 

Local SEO encourages customers to find your roofing services online on their own volition. It helps your local roofing business be found by clients looking for local roofing service providers online. This is one significant advantage of Local SEO to roofers.

In fact, 85% of clients use the internet to find local service providers, so if your roofing business wants to reach them, you need to focus all your marketing efforts on local SEO.

Greater local visibility means more phone calls, booked jobs, and high-quality roofing leads.

Local Roofing SEO Helps Your Business Have an Online Local Presence

Getting your business ranked high in local search results is a big deal, especially in today’s competitive roofing marketplace.

Modern clients prefer to do an online search before they decide which roofer they will hire for services.

 Therefore, roofers who have the right local online presence will obtain vast roofing leads in the domestic roofing market.

It means that if you take your time to submit your roofing website and other roofing web-related pages to local SEO, this will help your roofing business rank high in local searches and ultimately lead to high roofing sales.

Since most clients tend to hire roofers 15 miles from their home or business, your roofing website must dominate in these local searches to get a high volume of converted quality roofing leads.

DON’T FAIL!

Failure to grab the high volume of traffic involved in these local roofing searches will make your roofing company miss tons of potential high profits. As a result, even if you are not an SEO expert, it should be in roofing business best interest to hire a Professional Roofing SEO Agency to manage this critical aspect of your business.

Local SEO Drives Massive Website Traffic to your Roofing Business

Accurate local SEO strategies will drive relevant prospects/ clients to your roofing website. Local SEO offers opportunities/ clients the information they require when they seriously need it. It generates massive web traffic that can easily be converted into clients.

What Next? Make Your Roofing Website a Lead Generating Machine

When done correctly, Local SEO can produce the following desirable advantages to your roofing business as listed below:

  • A superb online presence in your local roofing market
  • Higher search engine rankings
  • Top-notch content that draws customers to your site
  • Excellent and relevant website traffic
  • More phone calls from prospects or clients
  • More people finding your roofing business and requesting services
  • Increased roofing sales
  • Lots of repeat business
  • Strong local consumers outreach

Having Problems Executing Your Local Roofing SEO Plan?

Hire Black storm Roofing Marketing Team to Help you out!

As a roofer, you need to attract clients, especially local customers, who may require your products or services. Local searches are the trend nowadays and will continue to do even in the days to come. All roofers must take advantage of local SEO for their business to dominate the local searches.

That said, adding a reputable SEO agency to your roofing marketing team will help your business to appear on top of local searches and stay ahead of your competitors.

Generally speaking, most roofing contractors, like yourself, are always occupied with other business-related issues. You are busy negotiating deals, ordering products, taking inventory, dealing with workers, and ensuring that everything runs smoothly in your business.

If local SEO seems too much of a burden to you, then hire our experienced team to handle it on your behalf. We have helped hundreds of roofing contractors over the years to dominate local searches and crush their competition. 

Contact us to know how we can help your roofing business can dominate local searches today!

 

Categories
Growth Strategies Marketing SEO

85 Marketing Terms Every Roofer Should Know

85 Marketing Terms Every Roofing Business Owner Should Know

The world of digital marketing is filled with various technical terms, abbreviations, acronyms, and jargon, and it can be overwhelming for beginners and students just to learn the vocabulary.

Here, we will discuss some of the most important digital marketing terms available, sorted in alphabetical order.

1. A/B Testing:

Also often referred to as split testing. An experiment where the audience is split into two groups (A, and B), group A is shown the version A of specific marketing material (an ad, a web page, a content, etc.), and group B is shown another version. The test is conducted to determine which version performs better, and we can test more than 2 variations (A, B, C,….) with the same principle.

2. Advanced Segment

A feature in Google Analytics—with Custom Segment being the more accurate term—. A specific selection of your Google Analytics data, for example, users from a particular city is a Segment.

3. Analytics

A systematic method to analyze a set of data. Might also specifically refer to Google Analytics, an analytics tool by Google.

4. Backlink

Also called an inbound link, a link from a third-party website coming to your site.

5. Blacklist

A term in email marketing, databases collecting I.P. addresses believed to distribute spam emails.

6. Blog

A dynamic website or web page that is regularly updated (as opposed to a static web page like common “about us” page )

7. Bottom of the Funnel

The stage nearing the end of a marketing funnel with awareness at the top and product/service purchase at the bottom, The purchase decision stage.

8. Bounce Rate

The percentage of website visitor who visits the site and immediately leaves or “bounces”

9. Bulk Mail

More accurately, Bulk Email, a promotional email sent by a brand to plenty (can be thousands) of recipients at one time

10. Business-to-Business (B2B)

A business that is selling products/services to other businesses (i.e. a meat supplier for a restaurant)

11. Business-to-Consumer (B2C)

A business that is selling products/services to consumers (i.e. a restaurant selling foods directly to consumers)

12. Buyer Persona

A fictional representation of our perfect client, created based on research data.

13. Call to Action (CTA)

A small content (can be a button) designed to encourage the audience to perform a specific act (i,e. “Buy Now”, “click here to get your special offer”, etc. )

14. Case Study

A research methodology adapted in marketing as an analysis of a campaign or company in relation to a specific issue, the implementation of the campaign to fix this issue, and the success/failure. (i.e. an analysis of how product A helps company B increase production growth by X%)

15. Click Fraud

The (malicious) practice of repeatedly clicking on a PPC (pay-per-click) advertisement—whether through manual clicking or via a computer-generated script— so it will drive up fraudulent charges, driving up advertising costs.

16. Click-Through Rate (CTR)

A percentage of the audience who clicks on the desired content (mainly CTA).

17. Closed-Loop Marketing

A method to collect and analyze client data from various channels, use the data insights to create highly targeted content and promotional campaign, which in turn allows us to gather more data from the same clients—creating a continuous cycle, a closed-loop—.

18. Cold Calling

The practice of making an unsolicited call (in person, by phone, via email, other means), mainly to offer your products or services.

19. Comparative Advertising

An advertising tactic where a product or service is directly compared (and presented as superior) to a competitor’s.

20. Content Audit

The process of evaluating the content published on a website, both for the non-technical (readability, grammar error, keyword usage) and technical (loading speed, mobile-responsiveness) elements.

21. Content Management System (CMS)

A software or program that is used to manage and edit digital content (i.e. to publish a blog post to a specific web page, and to edit that page anytime necessary). Typically used for web content management.

22. Content Marketing

A marketing approach focused on developing, distributing, and promoting high-quality, relevant, and valuable content to attract audiences mainly via search engine optimization (SEO).

23. Content Metrics:

Metrics used to measure the performance of specific content, including but not limited to Average Attention Time, Social Shares, Click-Through-Rate, Lead Capture Conversion, and more.

24. Conversion Path

The desired steps to be taken by a website visitor from the first time they visited a website until they make the desired conversion (i.e. purchasing a product, signing up to a newsletter, etc.)

25. Conversion Rate

The percentage of website visitors that made the desired conversion.

26. Cost Per Lead (CPL)

Online advertising pricing model, where the advertiser only pays the publisher when a user converts into a lead (mainly by filling an explicit sign-up form)

27. Client Acquisition Cost

The total (sales and marketing) costs required until a single, new client purchase a product or service.

28. Client Relationship Management (CRM)

Can refer to the initiative/approach of a company to manage the interaction with existing clients and prospects (potential clients), or can also refer to the software/solution used to achieve that initiative.

29. Demographics

Data/information related to the number and characteristics of people that form a specific group or segment. Including but not limited to age, occupation, income, purchase behavior, etc.

30. Digital Marketing

An umbrella term used to describe any marketing efforts using electronic mediums. It can be divided into online digital marketing and offline digital marketing (TV, Radio), but nowadays are often used exclusively for online digital marketing (online advertising, social media marketing, etc.).

31. Direct Competition

A situation where two (or more) businesses offer a similar product and/or service to the same market. The businesses are directly competing to gain the potential market.

32. Direct Marketing

A form of promotion where the company/brand presents information about the brand, company, product, or service to the target client directly, without using mediums like retailers, advertising publishers, and so on. Examples of direct marketing are direct mail order or telephone selling.

33. Distribution Plan

A systematic plan detailing the necessary processes to ensure the delivery of goods to various intermediaries (distribution centers), retailers, and end clients, while also considering which products at what quantity must be delivered to a specific location.

34. Editorial Calendar

A schedule of content to be developed, where to publish it, how to promote it.

35. Email Campaign

An effort to send a promotional—commercial— email, typically to a group of people (in bulk), but can also be for a specific individual.

36. Engagement Rate

A percentage of visitors/users who engage with specific promotional content. (i.e. like a social media post)

37. Forecasting

Using past data and insights to “predict” future outcome of a similar campaign.

38. Gated Content

Content, typically downloadable, that requires users to fill out a contact form before they can access them.

39. Geographic Segmentation

Segmenting target market based on their geographic location. (i.e. those located in New York as segment A, and those in New Jersey as segment B).

40. Geotargeting

Related to geographic segmentation, custom-tailoring a promotional message/advertisement to a specific geographic segment.

41. Google AdWords

Now called Google Ads, an online advertising platform by Google where advertisers can bid on advertising “spots” —the websites on the world wide web-based on keywords.

42. Google Analytics

Google Analytics uses a JavaScript code to collect information from websites. In this way, Analytics records a visit each time a user views a page with the Google Analytics code.

43. Inbound Link

An inbound link is a hyperlink back to your site from another Web site. The one constant and reliable strategy in search engine optimization is that sites with a variety of high-quality backlinks rank higher in the search engine results pages.

44. Inbound Marketing

See Content Marketing, technically a jargon to describe a more holistic practice of content marketing comprising content development, distribution, and promotion (mainly through SEO). The main idea is to pull the audience inbound by making our content readily available and discoverable via SEO.

45. Indexing

Google’s —and the other search engines’ — way to collect and organize information from a website that allows a web page to be seen and displayed properly on the SERP (Search Engine Results Page).

46. Infographic

A specific form of content utilizing visual elements like a chart or diagram to present data or information in an interesting, engaging way.

47. Internal Marketing

Conveying the company/brand’s goals, products, and/or services to employees of the organization.

48. Key Performance Indicators (KPIs)

Measurable metrics and values to demonstrate how effective an individual or an organization is in achieving key business goals.

49. Keyword

In a digital marketing sense, a word—or phrase—we type into a search engine so the search engine can provide information that contains the specific word/phrase.

50. Landing Page

A specific, standalone web page (separated from the brand’s main website) that is designed to drive visitors into completing a single CTA. For example, a page promoting a specific ebook as Gated Content.

51. Lead Generation

Lead generation is the process of attracting clients in the hope of nurturing them throughout the buying process to help convince them about your offerings and then convert them into a paying client

52. Lead Nurturing

Any effort to engage, educate and nurture a lead until they convert into a clients.

53. Market Penetration

A measure to determine how successful the selling of a product and/or service is in a specific target market.

54. Market Research

Collecting and analyzing data from a specific market to understand more of the target audience.

55. Marketing Automation

The process (by using a software) to automate marketing activities.

56. Marketing Campaign

Organized tactic or effort to promote a specific marketing goal (i.e. building awareness, generating more qualified prospects, etc.)

57. Marketing Funnel

Often also called Buyer’s Journey, the client’s journey from the top of the funnel (awareness) until they finally made the purchase (bottom of the funnel).

58. Marketing Qualified Lead

MQL, a lead who has shown any level of interest and is qualified as more likely to become a paying client.

59. Mobile Marketing

Marketing efforts directed to users using mobile devices via mobile-specific channels.

60. Organic Distribution

Commonly used in Content Marketing, any distribution you don’t pay for (i.e. when someone shares your content on social media).

61. Organic Search

In digital marketing, it refers to unpaid search results, when people search for a keyword and your content was clicked as a result of that search.

62. Outbound Marketing

Refers to “traditional” marketing efforts as opposed to inbound marketing, where we push the promotional messages outwards through advertising and other promotional efforts. See Inbound Marketing.

63. Page Value:

A measure of a page’s value in its contribution to revenue.

64. Paid Distribution

See Organic Distribution, any content distribution that you pay for (i.e. paid social media promotion like Facebook’s Boost Post).

65. Pay Per Click (PPC)

See Cost-Per-Lead, an online advertising pricing model where advertisers pay anytime the advertisement is clicked by a viewer.

66. Public Relations (PR)

A strategic communication between organizations/companies with the media and public.

67. Referral

The recommendation of your brand/product/service, typically by existing, happy clients or your business partners.

68. Remarketing

An advertising method where we only show the advertisement to those who have visited our website or triggered a certain action (i.e. searched for a specific keyword, visited our competitors’ sites)

69. Responsive Design

Flexible layout of a website (mainly using HTML5) that can automatically adjust itself between devices and screen sizes.

70. Return on Investment (ROI)

Percentage ratio between net profit and the total cost of the investment

71. Search Engine Marketing (SEM)

Commonly referring to paid search advertising on the search engines.

72. Search Engine Optimization (SEO)

An effort to optimize your page, content, and technical elements to the page can rank higher on the organic SERP.

73. Search Engine Results Pages (SERP)

The page(s) displayed by the search engines when we search for a query.

74. Social Media

Any websites or apps that allow users to create and share their own content.

75. Target Marketing

Breaking the market into segments, and then concentrating the marketing campaigns to one or more specific segments.

76. Thought Leader

A person or a brand that is seen by the people in the niche as the expert in that niche. Often used interchangeably with “influencer”

77. Unique Visitors per Month (UVM)

The number of people who visits the website at least once a month.

78. User

Any person who “uses” our website, app, software, or product.

79. User ID

How a computer or network identified a specific user (username).

80. UI – Short for User Interface

A series of visual elements (screens, pages, etc.) that a user can interact with within a product/service.

81. UX – Short for User Experience

How the user experiences every aspect of the product/service, commonly related to the internal experience a person has when interacting with UI.

82. Viral Content

Any piece of content that suddenly recognized and talked about by a lot of people online.

83. Webinar

Online seminar or presentation using a video conferencing software/platform.

84. Website Traffic

May refer to the number of people visiting your website in any given reporting period (i.e. per month), and may also refer to the amount of data sent and received by website visitors in a reporting period.

85. Whitelist

See Blacklist, any IP addresses that are “trustworthy”, not included in the Blacklist

Categories
Growth Strategies Local SEO Marketing Paid Advertising PPC Reputation Management SEO

How to Rank Your Roofing Website #1 on Google

Do you want your roofing website to rank #1 on Google and beat your competitors?

Is your roofing business showing up in local search results?

If you need answers to these questions, then you have come to the right place.

Every roofing contractor is scrambling to rank on top of search engine results.

But what is your business doing?

As a roofer, marketing your business online can be an overwhelming task because most of your time is spent managing workers and sourcing materials.

This post will show you how to rank your roofing website #1 on Google without wasting your marketing dollars.

But let’s first know why first page rankings are so crucial for your business.

How Do First-Page Google Rankings Benefit Your Roofing Business?

Search engine results are getting more robust- with answer boxes, knowledge panels, local results, expandable related queries, and more.

But why should your roofing business strive to appear on top of search results? With so many methods to gain competitive advantage, ranking your roofing business on the first page is worth the effort.

Here are some reasons why the first page Google rankings are so crucial for your roofing website:

First Page Rankings Means High Click-through rate

It is a well-known fact that first page rankings capture a lot of traffic but also improves your click-through rate. If your roofing website is not at the top of search results, then you are bound to miss a lot of clicks and hence lead.

First Page Rankings on Google Improves Your Roofing Website Visibility

Let’s imagine that you have a mortar and brick business location. If you were given the option of either putting up your roofing business on the quiet side street or the main road, which one would you select? Sure, many people will opt for the main road.

With over 167 billion searches each month, ranking your roofing website on the first page of Google is like relocating your business in one of the busiest streets in town. The more people visit your roofing website, the more they become familiar with your brand, which leads to higher conversions.

First Page Rankings on Google Generates More Roofing Leads

As a roofer, your objective should be to rank on the first page of Google for queries that your prospects/clients are performing online. By doing so, property owners will able to discover the products or services that you provide online with the intent to engage or buy. These property owners are likely to convert into long- term clients and leads for your business.

First Page Rankings on Google Drives Your Roofing Website Traffic

If your roofing business is not featuring on the first page of Google, then you are losing leads, traffic, and clients. In fact, a recent study found out that the first page of Google captures more than 70% of the total web traffic. Ranking your roofing website on the first page of Google drastically improves your traffic and thus helps you gain more clients and leads.

First Page Rankings on Google Increases Your Roofing Industry Authority

Getting on top of search results requires that you craft high-quality posts regularly that Google recognizes that they are meeting the needs of the users. This takes a lot of time, but the trust and traffic spike is worth the effort.

Besides, writing regularly about your roofing business and industry will help you to stay connected with the latest news/updates within your niche. Featuring on the first page of Google is crucial because it enhances the maintenance and development of a vast knowledge-base which your roofing business can stand.

First Page Rankings on Google Earns Your Roofing Business Trust

Google’s algorithm was designed to detect suspicious, low-quality, and spammy content. But if your roofing business is regularly showing up on the first page of Google, it shows that Google trusts your website for offering high-quality information, and Prospects are likely to hire roofers who Google trusts. Just like with other contracting businesses, your online reputation matters a lot when generating leads or acquiring new clients

Without further ado, let’s dive into the roofing marketing tips that will rank your roofing business higher on Google.

Find the Roofing Keywords that Prospects are searching for

As a roofing contractor, you should know what search terms your prospects/ clients are using to look for your products or services online. You can begin by brainstorming the broader terms and narrowing down the shorter keywords.

Most roofers make a mistake of optimizing for wrong search terms and thus fail to rank high in search engines. The search terms you select for your roofing business should describe what you provide as a product or service. The keyword you choose should also represent a minimum amount of traffic that will help you to rank higher in search engines like Google and Bing. This is where you need to use keyword research tools like Google Keyword Planner, Ahrefs, Semrush, amongst others.

Examples of commonly used roofing keywords include:

Roofing contractor in YOUR CITY (Roofing contractor in San Diego CA)

Roof replacement services in YOUR CITY (Roof replacement services in Baltimore)

Once you have selected your keywords, you will update your roofing website to include them. You can update them in the page description, page title, H1 tag, and spread it all over your roofing pages.

If you want your business to rank #1 on Google for competitive roofing keywords, then consider hiring a professional marketing agency that specializes in roofing SEO to achieve significant ROI results.

How to Get Your Roofing Business Rank #1 on Google through PPC Ads

SEO aims to get your roofing website pages to show up #1 in Google’s organic results for free, but this can take a lot of time, so a PPC (Pay-Per-Click) advertising campaign can be an excellent option for roofers who want faster results.

The main advantage of PPC is how fast you can drive relevant traffic to your roofing website/landing page. While other forms of roofing marketing take time to produce desired results, PPC advertising allows roofing contractors to obtain immediate results.

However, most roofers wrongly think that they can just simply dash out their marketing dollars to Google and claim the first page listings. The sad truth is that Google makes sure that only the most relevant, high-quality ads for every roofing search query.

The roofing PPC advertising model works smoothly, and that explains why they are so popular.

In simple terms, you pay only when a prospect/ client clicks on your roofing advertisement.

If you are still undecided on whether to invest in PPC advertising, here are some of the benefits it can bring to your roofing business:

  • Roofing PPC is the only advertising strategy that allows your business to get fast and instant results
  • PPC advertising helps your business to obtain measurable results- you can actually gauge your expenditure against profits or loss.
  • PPC campaigns are not affected by regular Google algorithm changes
  • It helps your roofing business to take advantage of online business opportunities
  • PPC adverts help your roofing business to gain recognition online by targeting search terms that your prospect uses to look for roofing services or products.
  • PPC advertising increases your roofing website traffic and sales
  • PPC opens doors to potential local clients (by improving your roofing website’s local search rankings)

So, if your roofing business is not investing in PPC ads, then you are not ranking #1 on Google, and thus losing those leads to your competition.

For your roofing business to take advantage of the benefits listed above, you need to:

  • Allocate more marketing dollars to PPC than the returns you obtain
  • Hire a Reputable roofing PPC agency to optimize your ad campaigns
  • Analyze what your competitors are doing on PPC and take proactive action

PPC brings many potential benefits to your roofing business because it can easily rank your roofing website #1 on Google by targeting the right prospects at the right time without breaking your bank account.

The Blackstorm roofing marketing team can help your business make the most out of your PPC campaign by crafting relevant, high-quality roofing adverts that resonate with your target audience hence leading to more leads and conversions.

Get Your Roofing website ranked #1 on Google by Optimizing it for Mobile Devices

Let’s face it.

You will not find any non-responsive roofing website ranked #1 on Google. Nowadays, customers use tablets and phones more than laptops and computers, and many local searches are conducted on mobile devices. Consequently, Google favors mobile-friendly roofing websites. A responsive website can fit into any screen size and still function optimally.

However, if your current site is not responsive, there are hiring a reputable roofing web design agency to guarantee a seamless experience for Smartphone users. Read on ten reasons why every roofer needs a mobile-friendly roofing website.

Rank Your Roofing Business #1 on Google by Focusing More on User Experience

Having a responsive roofing website is not enough.

Your website should also be user-friendly and appealing.

A roofing website with a clear-call-to-action, intuitive navigation, and responds to your client’s immediate queries will keep them engaged for long- Google will notice this and reward your site with higher rankings. The higher you rank the more traffic you obtain and the higher chances of featuring on the first page of Google.

Read on how user experience design affects your roofing sales.

Other Things that You Can Do to Rank Your Roofing Business on Top of Search Results

Google My Business

If you want to improve the online visibility of your roofing business, then make sure that you claim and optimize your GMB listing. After that, you need to gather as many positive reviews as possible. This increases your probability of dominating the local search engine results.

But how do you claim and optimize your Google My Business Listing?

Here’s how:

  • Fill out every section of your Google My Business Profile
    • The more details you include in your GMB profile, the more it can feature on the first page of Google for various searches. Generally, complete roofing Google My Business profile generates more leads than incomplete ones.
  • Maintain the same business name throughout
    • Use the same business name throughout all the platforms because Google does not love discrepancies.
  • Get Google Reviews
    • Your prospects want to see what other people are saying about your roofing business before they can call you for services. Thus, you should request your past clients to share their feedback with such prospects to increase their trust and confidence in your services.

Videos

Google loves to incorporate various images, including videos, to improve its client user experience. In fact, a video has higher chances of being ranked on top of search results than a landing page on the same topic. Embedding videos and creating a YouTube channel for your roofing website is one of the ways of ranking high in search engines.

 Start a Blog

As a roofer, starting a blog and posting articles regularly can help your business to show up on top of search results. You need to develop keywords based on the questions that prospects ask you while on the field.

Get Your Roofing Business Ranked #1 on Google with Blackstorm Roofing Marketing Solutions

Is your roofing website always ranking behind the competition? Are you tired of buying roofing leads from brokers?

If so, you have come to the right site.

Unlike other digital marketing agencies, we specialize in roofing marketing that helps your business to get in front of prospects looking for products or services.

Getting your roofing website on top of search results can be overwhelming if you know nothing about roofing marketing.

We develop foolproof digital marketing strategies proven to generate leads at a lower cost.

Over the years, we have helped many roofing contractors achieve great results through our unique online marketing strategies.

At BlackStorm Roofing Marketing Pros, we take away all the hassle, annoyance, and confusion so that you can concentrate on what matters- running your roofing business.

From creating a stunning mobile-friendly roofing website to managing your PPC campaign, we will handle every aspect of your roofing marketing to make sure that your business outranks competition.

If you are looking for a unique strategy to rank your business on top of Google, contact us for a free strategy session today.