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Jeannette Potter Avatar
Jeannette Potter
8/09/2019 - Google

Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!

Lindsay Bowen Avatar
Lindsay Bowen
7/18/2019 - Google

Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.

Lisa Grant Avatar
Lisa Grant
7/19/2019 - Google

I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.

Larry Phelps Avatar
Larry Phelps
8/25/2019 - Google

They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer

Hugo Vega Avatar
Hugo Vega
8/15/2019 - Google

BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer

What makes a great Roofing slogan?

A slogan is a set of words that helps customers to interact with your Roofing brand. In a marketing context, it’s a brief phrase that summarizes the value proposition of a company. Slogans are simpler to remember and differentiate your company from the competition. They can be likened to mini-mission statements. A good slogan can solicit a reaction from the reader and keeps the brand’s message in the customer’s mind.

What makes a good Roofing slogan?

A good slogan should be:

Memorable

People should identify your slogan quickly without spending too much time thinking about the meaning. And because it’s an audible representation, it should be crafted for the ear. A few brief words can go along the way. The slogan should be like a song chorus that sticks to your head. Long lines are hard to remember so the shorter the better. Once your customers hear the phrase a couple of times, they can easily recall it.

Highlight a key benefit

A slogan should sell the benefits of the service to the target audience. It should be well-worded to stress on the brand’s value. To have an advantage over your competitors, your products or services must have unique benefits. You should isolate one key area of your Roofing business and integrate it into the catchphrase. Talk about the benefits, not features. It doesn’t mean that Roofing customers will run to use your service, but will have an immediate cognitive impact. Make sure the words display the real perspective of the Roofing business.

Differentiate the brand

Focus on that unique selling proposition that makes you different. What makes your Roofing services good enough to be tested? Be sure to highlight anything that sets you apart from the Roofing competition. This helps to emphasize the Roofing company’s worth. When people associate the phrase with the brand, it shows you’ve crafted a good slogan.

Impact positive feeling to the brand

A great slogan offers positive reinforcement. The words should bring out a positive feeling and leave a better impression. You may want to avoid words like hate. The idea is to convey a message that tells customers what your Roofing business is all about without looking for additional information. Because most slogans are timeless, make sure they can stand the test of time. If you bring any negative feeling, the words won’t do the trick. Remember, you only have a few seconds to impress your Roofing customer.

A slogan works as the DNA for the brand. Keep an eye how it sounds when it strikes the customers mind. Be sure to follow the above tips to craft catchy phrases for your Roofing business.

Read: 75 Roofing Taglines/Slogans To Choose From

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