Telltale warning signs that it’s time to invest in a new SEO strategy for your roofing company
Does your roofing website still use outdated SEO techniques? Are you trying to boost your roofing website rankings on Google or Bing but don’t know where to start?
As a roofer, you want to ensure that your search engine optimization strategy stays up-to-date to help you outrank the competition.
If you still doubt whether or not to invest in SEO services, you are hurting your roofing business’s growth. Research shows that over 80% of clients conduct research online before they book a high-ticket item like roofing, and about a third of such prospects/customers start their buying journey on one of the three primary search engines (Bing, Google, and Yahoo).
To reach property owners and managers searching for your roofing services online, your website should show up in the search engine results for relevant queries. If such prospects find it hard to find your company online, you are losing them out to roofers who claim top first page spots on Google.
If you are unsure whether you need to improve your SEO strategy, read on our 15 common signs that you need to make your roofing website visible to your prospects/clients online.
- Your Roofing Website is Not Ranking High for the Keywords Relevant to Your Business
Have you ever conducted an online search for the kind of roofing services you offer on Google? Take a few minutes and attempt that now.
Is your roofing website showing up in the search results? If you have to scroll through numerous pages before you finally find it, something is wrong somewhere. Now repeat the process with some keywords that are related to your company and see what will happen.
If your roofing company website was difficult to find in all those searches, you could rest assured that other prospects who are looking for the services you offer can’t see you as well.
2. Your Roofing Website Bounce Rate Is Abnormally High
Bounce rate refers to the number of visitors who navigate away from your website after just a one-page view. Knowing your bounce rate can help you to understand how well browsers are converting into paying clients.
If your roofer website has a high bounce rate, your visitors typically hit the closing tab or click off to your competitors’ websites. While every website will have some bounces here and there, a higher bounce rate indicates that your site is not captivating visitors to hang on longer, which could be due to one of the following reasons:
- Misleading meta descriptions/ page titles
- Your roofing website is hard to navigate
- Poor user experience (UX)
- Slow page loading speed
- Wrong Call To Actions (CTAs) that don’t tell prospects their next course of action
- Your brand messaging and content is hard to understand.
Whatever the reason, if prospects aren’t moving past your landing page, now it’s time to rethink your roofing SEO strategy.
3. Your Website Isn’t Generating Consistent Qualified Roofing Leads
If your site fails to generate prospects and leads, then it has not achieved its primary goal. While your roofing website might even be producing a significant volume of traffic, page views and visits can’t pay your employees or suppliers.
Qualified roofing leads from search engines like Google or Bing tend to get better since they have high conversion chances. This is because property owners, who searched for roofing services or products online, intended to schedule for a job at some point.
In some instances, they want to book a roofing service immediately. Thus, investing in professional SEO services will help your business get in front of these wallets out of potential clients.
4. Prospects/ Clients Are Not Finding Your Roofing Website Online
If your roofer website doesn’t get found by potential clients, it means you are not generating new customers, hence revenue. There is no need to offer exceptional roofing services /products if you can’t people know about them online. That’s why ranking high in search engines like Google or Bing for keywords relevant to your roofing business is crucial. Prospects/ clients will be able will easily find your roofing website and schedule jobs conveniently.
- You Are Wasting Your Marketing Dollars in Paid Search Campaigns
Are you almost going broke because of investing heavily in your paid advertising campaigns? Drying up your advertising dollars is a surefire sign that your long-term success will be pegged on roofing SEO.
The controversial SEO practices vs. paid search advertising debate are ongoing. Still, the absolute truth is that: Paid campaigns will only deliver results for the time you have paid for (obviously). So while you may notice a sales hike from them, such results won’t last forever.
However, improving your roofing website SEO produces a higher Return on investment over time. Roofing SEO is a sustainable marketing strategy for your business.
6. Need Help in Building a Roofing Brand
Is your roofing company adequately branded?
It is one thing to have a good roofing business and another one to have a successful brand. Have you ever looked at those who have made it in the world of roofing business?
They all have a trusted roofing brand. Because of this, they also rank high on the search engine results pages. Search engines like Google love great brands.
It would be best if you built a roofing brand, and SEO services will come in handy. This will help people relate and find what you are about.
- Your Roofing Website is Not Mobile Friendly
In 2019, over 80% of prospects/clients used their mobile devices to search for information over the internet. Besides, if your roofing website is not mobile-friendly, you will note a massive decline in organic rankings or may never get ranked at all by Google or Bing. Suppose you want to understand how your roofing website’s responsiveness could be hindering your ability to be found online by customers or prospects. In that case, you should schedule a free strategy session with our SEO experts instantly.
8. You Have Good Rankings, But Low Conversion Rates
Roofing SEO helps you to directly market to people who are already searching for services or products.
Roofing SEO services only takes you so far.
If you think that your job is done after you rank in the coveted top spot in Google for relevant keywords, think again!
While high rankings and traffic are undoubtedly essential, the primary goal is to convert browsers /visitors to paying clients. To ensure your roofing website is converting, you have to examine the quality of your content and the user’s behavior.
Which pages of your site do they usually visit?
Is your website difficult or easy to navigate?
Is your content valuable, or do you use compelling CTA?
Answering such questions will help you know the real reasons why your site visitors aren’t converting.
- Your Competitors Are Ranking Higher Than You
According to a recent study, more than 90% of searchers revealed that they would click on results shown on the first page of Google or Bing search. This implies that you should optimize your roofing website design and content so that you appear on the first page of Google and possibly above your competitors. However, this can be easier said than done.
It is daunting to show up on the first page of organic search results pages with the tight competition in the roofing landscape. And now that most roofers understand the importance of SEO, but you require something better than them.
If you don’t have this expertise within your company, this implies that you need help from a local roofing SEO agency to make your roofing website rank on the first page of the search engine results page.
- You See a Sudden in Organic Traffic
Search engines like Google alter their ranking algorithms to offer a better experience to their users. There is a high probability that your organic rankings can be affected because of such crazy algorithmic updates. And this can make you lose thousands of dollars in revenue. By staying abreast of search engine algorithmic updates, you can outrank your competitors and get potential roofing leads.
11. You Need Relevant Traffic
Your roofing website could be attracting thousands of visitors each month, but if they are not in your target audience list, they won’t convert. When it comes to site traffic, quality overrides quantity. Poor quality traffic implies that you need to reassess your SEO efforts.
12. Most of Your Roofing Sales Are From Organic Traffic
If your records show that most of your clients come to you through Google or Bing search, your roofing business needs good SEO rankings. Thus, if your search traffic declines, your roofing sales go down with it.
So if your roofing business depends heavily on organic traffic to thrive, it is advisable to invest in professional roofing SEO services.
- You Have Technical Errors on Your Roofing Website Hurting Your Growth
Technical issues are a broad term and could occur due to various factors. Proper diagnoses take a web designer and time but can generally include;
- Duplicate content
- Site speed
- No follow no index
- You Want a Provable ROI from your Digital Marketing Efforts.
Conventional forms of roofing marketing can be very effective, but there is a significant hurdle in them; it is not easy to monitor their Return on Investments.
SEO experts use Google Analytics and Google Search Console to monitor metrics like event tracking and goal conversions. With SEO and other kinds of online roofing marketing, it is easier to collect data you require to know how effective your roofing marketing is at making revenue. This will help you invest more money in what is improving your bottom line.
How to Find The Right Roofing SEO Agency for Your Business
Unfortunately, the SEO landscapes include some quacks. Roofing SEO experts that practice what is known as” black hat” tactics can harm your company. When you invest in roofing SEO, finding a legit agency or company to partner with is crucial.
- Do Your Homework to Know the Basics First
Before you begin researching SEO agencies, take your time to understand the basics of search engine optimization. If you know the 101-level things, you will understand when an agency is trying to con you.
- Avoid any agency promising first Page Google Rankings Overnight
You have probably received lots of spam emails from SEO agencies promising to get you on the top spot in Google. But as the cliché goes, if the deal is too good, think twice!
Various factors go into determining search engine rankings than no one agency can have the results. Legit roofing SEO agencies like Blackstorm Roofing Marketing understand that promising such results would be unrealistic, but we will give an insight into what to expect.
- Understand Their Process
This is where the rubber meets the road. A good roofing SEO agency will discuss conducting competitor and keyword research, on-page optimization strategies, and building backlinks.
Besides, if they start to talk about keyword stuffing or purchasing links or any other black hat technique trying to trick the system into gaining higher rankings, doing this will make search engines like Google or Bing penalize or ban your site altogether.
If your roofing business operates locally, listen to whether they state local-specific techniques. Local roofing SEO is somewhat different from global or national SEO. You want to partner with an agency that understands the difference and helps you to optimize for Google organic search results and Google Maps.
- Know About Their Process
While you know that roofing website SEO takes time to yield desired results, there should be a way to gauge whether your investment delivers excellent results. This is part a reputable roofing SEO service agency should offer. In addition, good SEO experts will update you regularly on crucial metrics like changes in your roofing website traffic and target keyword rankings.
Request to See the Results They Have Achieved for Other Clients
Roofing SEO professionals need to point out the samples of work they have done for past customers. Ask for any testimonials or case studies to help you understand how it was working with them.
Experiencing These Problems? Get Roofing SEO Help Now
If you have any of these signs in your company, it may be time to search for a roofing SEO agency to complement your current digital marketing efforts. Schedule a free strategy session to see how roofing SEO professionals will help you level up your search rankings today.