As with any other service business, word of mouth is an excellent tool to promote your roofing business. Clients don’t have goods they can hold in their hands, so they rely on the opinion of other property owners to know which roofing company will deliver the best user experience.
As a roofing contractor, one of the best ways of spreading word of mouth is through glowing customer testimonials and rave reviews.
Sure, you might get a few client testimonials here and there without asking. But you will get more positive reviews and testimonials when you ask for them.
What Constitutes a Good Roofing Testimonial?
As a roofing contractor, it is your job to separate valuable testimonials from the ones that are not likely to generate new leads. While we don’t have a perfect template for testimonials, studies show that property owners only respond to specific messages that focus on results.
Although it might be superb to hear that a particular homeowner finds your roofing services “awesome,” this kind of review/ testimonial is unlikely to attract new leads to your roofing business. Instead, choose to share reviews that discuss how you helped a property reduce his utility bills after your team installed an energy-efficient roofing system. Therefore, let us explore some of the best ways of pulling customer reviews and testimonials right now.
Conduct Interviews and Surveys to Get Roofing Testimonials
Of course, you can’t select testimonials to feature on your roofing website if you have not collected enough testimonials from your customer base. Along with inviting property owners to send testimonials to your roofing business, think of sending surveys to those clients who are in your mailing list. To achieve good results, target to request for a testimonial, immediately after completing a job.
Use Social Media to Ask for Roofing Testimonials
It usually is hard to get roofing testimonials through online surveys or comment forms because some clients don’t have all the time to fill in the required details. Your roofing company can make the process of getting testimonials more comfortable by encouraging clients to interact on various social media platforms.
Since most property owners use their social network profiles several times each day, interacting with your roofing business and providing a testimonial will not be a daunting task. Once the post has been created, it will appear on the customer’s timeline and twitter for their friends and family to see.
Offer Incentives to Get Roofing Testimonials
Property owners respond very well to free quotes and discounts, and roofers can get testimonials by giving free incentives to complete surveys. When a customer completes an online survey, they are given a free estimate or free roof inspections. To beat the odds of customers giving testimonials offer incentives like special discounts, prizes, or even coupons.
Where to Put Testimonials on Your Roofing Website?
Now that you have collected glowing testimonials from your clients, where are you supposed to put them?
Your homepage is the page that is visited mostly by your prospects. This is also the page where most property owners will see your testimonials.
Placing testimonials in your sidebar in the sidebar makes them visible as property owners click around your site.
A dedicated customer Testimonial Page
Once you have collected enough testimonials, it is time to create a testimonials page where customers can share their honest thoughts or reviews on your roofing website.
Collecting testimonies from satisfied clients is a great way to showcase your roofing business credibility. As Google keeps changing their algorithms, having these testimonials from clients who put trust in your services becomes imperative.
Think of the way you search for the services you need. Whether offline or online, we like to have an opinion from someone else before choosing a roofing contractor. We turn to sites like Yelp and Google to collect reviews from customers and provide an overall rating for your business. Those testimonials people are posting about your roofing business are regulated by the website receiving them, thus making you vulnerable to negative reviews.
Asking customers for testimonials would be the right way to show your potential customers that you are the right choice. However, negative testimonials can adversely affect your roofing business reputation. As a roofer, you might have all the time to respond and manage negative reviews that affect your business. That’s why you need to hire a reputable roofing marketing agency to manage the online reputation of your business.
At Blackstorm Roofing Marketing, we help to maintain the opinions of your satisfied or unhappy clients for your business. Don’t allow negative testimonials to hurt your roofing business. Schedule a free strategy session to see how our experts can help your roofing business stand out online today.