In the cut-throat world of the roofing business, it’s crucial to establish a strong brand that will remain relevant and help you to rise above your competitors. When your roofing brand is not working, you need to go back and ask yourself these questions:
Are you reaching your target audience? Is your business growing beyond its initial goals? Are you considering presenting a modern, fresh image to keep up with your client’s culture?
Perhaps, you want to explore new customer opportunities and ideas through a free roofing inspection to supplement your current service offerings. Maybe you have changed your roofing company mission and, thus, the need to rebrand your roofing business.
When any good roofing business innovates, your visual appeal should also adapt and change. If you have made changes in your roofing company to improve operations, team culture, strategy, or services, it is an excellent time to rebrand your business.
In this post, we will discuss why and how to rebrand your roofing business for success.
Begin by Identifying Major Reasons for Rebranding your roofing business.
If you have built a trusted, well-loved roofing brand, yet you feel your brand needs to be revamped, you need to look at your clients and social media followers to know what is happening. To avoid the risk of losing loyal clients and rumor, let your audience know about the exciting changes that you are about to make. Communication is an important step, as the reason behind rebranding your business will paint a clear overview of the type of changes that you are about to make in the roofing business.
Tell them about your business’s aspirations and goals, alongside with the visible, practical actions you are undertaking to implement them. You can wait for clients to accept the changes after they have been implemented, but it is crucial to foster a sense of excitement to get them on board first.
Tactfully Consider the Kind of Demographic You are Trying to Attract
It is better to concentrate your marketing efforts on a select group of homeowners, rather than trying to appeal to everyone. Different roofing styles, décor, and materials attract varying kinds of people, and that’s alright.
Assess Your Budget and Determine the Kind of Changes You Are Willing to Make
Some examples of rebranding your roofing business might include changes in the logo design, targeting new clients, optimizing your roofing website for search engines, increasing your roofing brand visibility on social media through paid promotion, and creating high-quality content.
Involve Your Clients and Employees
You could conduct anonymous surveys on social networks to obtain your clients’ opinions and at your office to get your employees’ input. It is also good to monitor the successes and mistakes of your competitors. Even following them on social media will give you a clear overview of what’s working for them and what’s not.
Remember that Clients Always Want to Know How Your Services/products can solve their problems.
Some clients may worry that their favorite roofing brand will become worse after rebranding; thus, you need to reassure them by discussing the changes you are making and how they stand to benefit from your new image, explain your long term and short term goals to them.
Create a buzz using your social media profiles, and make your roofing company rebranding a special event. For instance, you could offer a free roofing estimate for the first few clients who book jobs after the rebrand. Encourage clients who have had a pleasant experience with your roofing company to leave positive reviews on directories such as Yelp or Google reviews.
Why Should You Rebrand Your Roofing Business?
In an industry where trends keep changing, it can be difficult to maintain a fresh image. Rebranding is an option that most roofers tend to overlook, but keeping your roofing company’s feel and look current and fresh can be crucial to staying ahead of your competitors online.
Here are the top reasons why you need to rebrand your roofing company:
Connect With Your New Target Clients
The biggest benefit of revamping your roofing brand’s feel and look is to reach new property owners who need your services. When you concentrate on new aspects of your roofing brand and promote them properly, your clients will notice. Rebranding can provide the stimulation your roofing company requires to grow in an ever-evolving industry.
Differentiate Your Business from the Competition
As you grow your roofing brand, you may find that your capabilities contend with those of the industry’s competitors. Rebranding is one of the most effective ways of setting your roofing services and products apart from those of your competitors. Differentiating your roofing brand shows prospects that your services are exceptional and that you are an expert in the industry. Rebranding your business to have its fresh look, feel, and voice will help establish your brand as an authority with a personality that appeals to your clients.
Rebranding Helps Your Roofing Business to Stay Current
Rebranding has one major aim; to keep your roofing brand current. Graphic design trends play a crucial role in how prospects/ clients perceive your roofing brand and all it has to provide. Ensuring that your visual appeal is always ahead of your competitors shows your clients that you stay abreast of what is happening in the industry.
Reflect New Products, Services, or Goals.
It isn’t easy to showcase how your roofing business has grown over the years if your brand does not reflect it. If your business has expanded to offer more services or set new objectives for your company, then rebranding is an excellent way to show that your business is evolving.
Improve Your Bottom Line
The advantages of rebranding will not only affect your inbound marketing strategy, but they will make your roofing business more profitable. Reaching new prospects, standing out from competitors, and showing your expertise are excellent ways of maximizing your profits by giving your roofing brand a new look.
Partner With Blackstorm Roofing Marketing for All Your Graphic Design Needs
A great roofing brand deserves an opportunity to achieve its full potential through aggressive internet marketing campaigns. Stand out from the crowd and amplify your brand’s message with our professional graphic design services. Our team will work with you to create a versatile color pallet, custom logo, and other marketing materials that convey your goals and the importance of your roofing brand. Schedule a free strategy session with our experts to start your roofing graphic design project today!