Attract more Prospects: Get more Leads and Outrank Other Roofers online by enhancing your professional image
The roofing industry is a competitive landscape, and you have to do everything possible to stand out from other roofers in the market. Often, that boils down to the image that you portray to your clients. Every property owner loves a roofer who is easy going, trustworthy, and punctual. Your roofing company’s professional image can contain various components that form a perception of how you appear in your clients’ eyes. Professionalism is how you stick to your set values when conducting your roofing business obligations, including your honesty, ethical composition, and reliability.
Here are our research-backed tips that will improve your roofing business’s professional image to attract more prospects/ clients:
Create a Unique Logo Design and use it on all Your Promotional Materials.
Designing a unique roofing company logo and using it on your uniforms, website, social media pages can make your business appear more reputable, memorable, and professional. From your employee who responds to your prospect’s first call to a roofing technician who drives to your client’s property, first impression matters. Creating a unique roofing logo can also enhance your business’s essential initial impression with your potential clients.
If your roofing logo looks homemade, tacky, or unprofessional, you might turn potential property owners away who want a logo with a smart finish. As we have already discussed, first impressions matter a lot when searching for clients, so a professional roofing logo design will encourage potential clients to trust your business to deliver their expected services. At Blackstorm Roofing Marketing, we provide a suite of professional, image-building resources for our roofing clients, including logo design development, business cards, custom leave-behinds, and letterheads.
Maintain a Professional Appearance
As a roofer, you must put your best foot forward when you meet with your customers. Ensure that your office is tidy and clean and courteous when you arrive at your clients’ property, try to remove your shoes when entering their house, and reduce the mess from a project to a minimum.
Change into professional, clean attire if you are just from a job site, and consider putting on apparel that shows your roofing company logo and business name. At Blackstorm Roofing Marketing, we can help you design custom logos and other promotional materials for your business at competitive prices.
Build a Professional, Responsive Website for Your Roofing Business
The internet has made property owners more informed by providing information they require at their fingertips. Before hiring a roofing contractor, homeowners first research their options online. That is why it’s so essential for your business to have a professional website with your testimonials, project examples, photos, reviews from satisfied clients, and the ability to request a free quote online. It can be an uphill task to create a roofing website if you are not technology savvy. Still, the good news is that you can trust our web designers at Blackstorm Roofing Marketing to deliver a stunning, professional roofing website that will appeal to your target audience.
Establish a Strong Social Media Presence
Social media platforms are good at creating engagement, increasing brand loyalty, generating streams of qualified roofing leads, managing your roofing business reputation, creating a community, and making roofing sales.
Studies show that over 80% of Americans use social media platforms to connect and learn about various roofing businesses in their neighborhood. Therefore, it’s essential to open professional accounts in networks like Facebook, LinkedIn, or local neighborhood apps such as Next door.
Complete your profile on every social media platform with details about your roofing business (add a link to your roofing website) and upload professional photos of your previous projects.
Make a plan to add fresh content regularly to your social media profiles and manage your online reviews, which will help your roofing business appear established and build an audience that will follow or like your posts.
Here a few tips that will help your business create a vibrant social media presence:
- The most effective way of grabbing your audience’s attention is with short and straightforward messing.
- Be Visual! Use infographics, videos, photos, instead of plain text. For instance, based on your roofing services or products, you can create informative, valuable videos. If so, Instagram, Pinterest, and YouTube are very crucial due to their visual nature.
- Create a content schedule for every social media profile: if you start, you need to concentrate on one social media platform before you think of branching out. For your business to improve its social media presence, you need to keep updating your profile with informative and engaging content.
- Share with other businesses and influencers who share content from others relevant to your roofing business and social media pages.
- Tag other posts and people in your content when appropriate. Involving other people in your posts is an effective way of gaining free organic traffic from your audience.
- Keep the conversation going with your audience. What other people say about your roofing business boosts your credibility as much as how you respond. Furthermore, you need to position your business as a thought leader in the industry.
Be a Trusted Resource to Your Clients to Improve Your Professional Image
Part of standing out from your competitors is being a trusted resource to your clients. You can achieve this by publishing high-quality roofing blogs that answer concerns that your clients might be having. If a client asks questions about whether to repair or install a new roof, your post should give each technique’s advantages or disadvantages and give them the best solution. You can also visit your client’s property, inspect it, and give them various options that they need to consider in their roofing project. Thus, becoming an excellent resource to your customers will enhance your roofing company’s professional image.
Use High-Quality Photos to Improve Your Professional Images
If you are creating social media content, roofing websites, and other marketing materials, you will require having high-quality images. Photos that have a poor resolution or unflattering won’t just cut it. If you cannot take DIY high-quality photos, you might consider hiring a professional photographer to take pictures of your completed photos, headshot, or images of your team members. If you cannot hire a photographer, you can still consider taking after and before photos of your finished jobs. Your phone camera can go a long way in helping you have photos to promote your roofing business to potential clients.
Value Your Workers and Establish a Healthy Business Culture
With social media being an integral part of our everyday life, all your employees now play a crucial role in diminishing/enhancing your roofing company reputation. Employees can opt to grumble or rave about your roofing business online and know that it can manage your online reviews.
First, roofing companies can begin by hiring employees based on their ability and potential. This can start anywhere from the recruitment process, remuneration to workplace culture. As a roofer, you need to treat your workers ethically to improve your company’s roofing reputation, both offline and online.
Train Your Staff
As your roofing company grows, you need to train your staff to excel in the field. If you want to improve your business’s professional image, you want workers who can represent your roofing brand in the best possible way. Look into how you can give extra training and support to every worker in your roofing business. If you are the kind of a roofing contractor who is ready to offer this assistance to workers, you will succeed in creating a formidable team to put your business ahead of the competition.
Improve Your Customer Service
Customer service is a crucial ingredient for success, no matter how big your roofing business gets. You depend on your clients and their money, so don’t forget them once you have provided your services. Always strive to develop long-lasting relationships with your customers to have them coming again and again, rather than having a one-time off client who may never work with you back because you did not meet their expectations. Think about how you can enhance this service and come up with ways of bringing strayed clients back to your business through remarketing. The more incentive you provide, the better.
Show off Your Roofing Business within the industry.
Your professionalism can generally reflect how prominent or influential you are within the industry. With numerous opportunities to network and meet other roofers, you need to represent your brand and build your reputation from such interactions. From networking events to conferences, they can help to improve your professional image. Make sure that your employees can talk about your roofing business confidently during such events.
Bring Value to Your Customers
Lastly, the best way to enhance your professional image is to build a company that aims to solve problems that the prospects/ clients face. Instead of promoting a successful brand image, bringing value to customers and society can make your roofing brand to remain marketable and sustainable. That means you must understand the wants or needs and how you can provide value to them.
Let Blackstorm Roofing Marketing Improve Your Business Professional Image Online.
If you are a roofing contractor, it is crucial to consider your online reputation as part of your marketing strategy. Your online reputation matters, as well as how it is managed.
Every roofing company is primarily made up of two elements, the corporate, professional image, and the people who work hard to uphold it.
Here is how our team can help to enhance the professional image of your roofing business:
Revamp Your Roofing Website
There are various reasons why roofers want to revamp their websites. Some are more compelling than others. Believe it or not, your roofing website may be the first professional image that a potential client has. Thus, having a poorly designed website will turn prospects away fast. Fortunately, we have a digital marketing expert team who can create a roofing website that will convert prospects into high-quality leads.
Create an Active Social Media Presence
Every roofing company needs a vibrant social media presence to stand above the competition. This involves a lot more throwing a bunch of posts on Facebook, LinkedIn, or twitter. Since we know you have a lot on your plate, our team will work hard to increase your social media presence. They will help your business to interact and respond to your client’s queries online. This will build trust, and more qualified roofing leads in return.
Manage Online Reviews
As we said earlier, your online reputation can either make or break your business. This is because modern customers are accustomed to directories like Google and Yelp to learn more about roofing contractors before deciding or purchasing. At Blackstorm Roofing Marketing, we have a team of experts to monitor what clients say about your business online, thus promoting your company’s professional image.
Design Unique Logos and Other Marketing Collaterals to improve Professional Image
At Blackstorm Roofing Marketing, we have a team of experienced graphic designers. They will work around the clock to design unique roofing letterheads, banners, logos, and other marketing materials to improve your professional image, both offline or online.
The Blackstorm Roofing Marketing Difference
Unlike other digital marketing agencies that work with numerous industries out there, we have a soft spot for roofing contractors. If you are a roofer, you have found an online marketing partner to improve your professional image online and offline. Talking of a digital marketing partner, we are here to guide your business to achieve a professional digital image. It deserves to crush the competition and generate a stream of qualified leads.
Some roofing marketers will promise you more booked jobs, more traffic, and higher rankings. But we know there is no better way to measure your marketing campaigns’ success than your bottom line, which is revenue. If you want to improve the professional image of your roofing business online, kindly schedule a free strategy session with our growth specialists to get started today!