How would you like to turn your website into a virtual sales machine?
Here are the Advantages of Advertising on a Texas Roofing PPC Network
Naturally, narrowly focused targeting will ultimately lead to higher conversion rates. Many Texas Roofing PPC networks concentrate more on fulfilling consumer intent, which afterward boosts the conversion rates.
Most of these Texas Roofing PPC networks deliver ads to potential clients when they are likely to purchase. You can pay handsomely for premium placement and significantly improve your conversion rates.
If you have a unique service or products but competing with reputable brands in the market, then Texas Roofing PPC will help you to inform your potential buyers about your peculiar selling proposition without breaking your bank.
BlackStorm Design + Marketing Offers PPC Advertising for Roofing in Texas
Advertising is important for your Roofing business. However, the right ads are essential to generating leads, and ultimately, turning them into repeat customers.
What is PPC for Roofers?
PPC, or pay per click, is a form of advertising that drives traffic to a website in the form of paid ads. Organic marketing or SEO is the primary focus of generating traffic to your site. With PPC, you’re paying per click, and the rate you pay will depend on the type of ad. So, working with the right Texas Roofing PPC Agency is a must, to avoid overpaying, and also to ensure you’re seeing more clicks on the ads being created for your site as a Roofing contractor.
Even though you are paying per click, PPC ads are highly beneficial. Think about it, Google Ads and Facebook Ads are two of the most popular forms of advertising. If it didn’t work, why would these huge companies offer it? When utilized alongside your organic efforts to increase your SEO rank, your PPC ads are going to generate more traffic and will help you realize higher profit margins. So, even though you pay a small fee for each ad/click, the returns you’ll see are incredible when you work with the right Texas Roofing PPC Agency.
Which PPC Platform is Right for my Texas business?
There’s more than one platform you can use for PPC marketing. However, Microsoft, Google, and Facebook are the most popular, and they are the ones that tend to drive the highest returns for companies utilizing them.
Google Ads (formerly known as Adwords) is the most popular in the bunch. It’s the default for most Texas businesses when they’re creating a PPC campaign for their business. Microsoft Advertising (formerly Bing) is also highly utilized by many companies. Volume is much lower than Google, however, it is a great way to test your ads, and see what works and what doesn’t. From there, our Texas Roofing PPC Agency can tinker those PPC ads to place them on Google, and ensure higher returns. Lastly, we have Facebook. As the largest social network, it’s beneficial to use the platform. Plus, your ads are seen on Google, Bing, Yahoo, and other search engines. So, you’re getting two for the price of one with these ad campaigns we create.
Yes, other platforms do exist. However, our team at Blackstorm Design has done the research, we know what works, and we’re going to help you build an excellent PPC campaign, revolving around these three platforms. Not only do they see more traffic than other PPC platforms, but you’re also going to find it easier to integrate with your organic SEO marketing tactics when you’re using the larger platforms to develop your PPC ads.
Why Advertise with PPC Ads through a Texas Roofing Network?
You might be asking yourself, why to pay a Texas Roofing PPC Agency and pay for ads if you’re already doing organic SEO work. Well, there are a few advantages to utilizing these marketing efforts side by side.
Conversion Rates Increase
When content is tailored to your searcher, it’s obvious they are more likely to convert when they click on that content. By fulfilling their intent, we’re able to increase the number of leads that convert, meaning you’re growing your Texas business and you’re increasing your consumer base.
Most customers who click PPC ads are ready to act. So, the timely delivery of our ads will help them make an informed decision. And, if they are on a website (yours) that they like, they might convert while they’re visiting. So, you’ll see increased immediate purchases when using PPC ads as well.
Texas Roofing PPC is a great way to inform your audience of why your company is a superior choice to your competitors. Especially in a highly saturated market, you need to find ways to stick out and stand apart from the pack. Our Texas Roofing PPC Agency will help you do that with the PPC campaigns we develop for your site.
How Texas Roofing PPC Network Advertising Works
You don’t have to pay more for your ads to be seen on the market and for more people to find your content. The ad auction is a process used by Google and other search engines, to determine the validity of the PPC ad campaigns. It helps search engines determine how those ads are going to show up in their SERPs.
One of the critical aspects which will determine the validity of the ad and where it will show up is the keywords used in the ad. Ad auctions focus highly on the quality of the keywords that are used in PPC ad campaigns. The auction is a bidding system. Advertisers have to bid for search terms that are more likely to rank highly in organic searches so that they can include them in the PPC ad.
An example of this would be a camping website. A searcher might look for “camping equipment” when they run a Google query. This would then deliver the highest organic results for camping retailers in the local area. The PPC ad auction would determine the best keywords based upon what customers are searching in the camping industry, to determine the placement of the PPC ads on Google, and other search engines.
Immediately once a query is delivered by a searcher, the search engines go to work. A sophisticated algorithm is used to determine which ads are displayed. It is a random process, meaning you don’t have to pay a higher rate, to be included in the PPC ad section. Advertisers should bid on keywords that are relevant to their site to increase ROI and their chances of being seen on the paid-ad section. Keyword research tools are essential to drive conversion rates and increase sales.
If you aren’t sure how PPC ads play into the marketing mix, our Texas Roofing PPC Agency can help. Contact our team at Blackstorm Design so we can discuss your PPC, organic efforts, and other marketing tactics we need to employ, to see the returns you’re hoping for as a Roofing contractor.
Our Other Roofing Marketing Services Include:
Texas Roofing Marketing Services
Texas Roofing Website Design Services
Texas Roofing Search Engine Optimization (SEO)
Texas Roofing Social Media Marketing
Texas Roofing Pay Per Click Advertising (PPC)
Texas Roofing Reputation Management
Texas Roofing Retargeting Advertising
Texas Roofing Local SEO (Map Listing Optimization)
Texas (/ˈtɛksəs/, locally /ˈtɛksɪz/; Spanish: Texas or Tejas, pronounced [ˈtexas] (listen)) is the second largest state in the United States by area (after Alaska) and population (after California). Located in the South Central region, Texas shares borders with the states of Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the west, and the Mexican states of Chihuahua, Coahuila, Nuevo León, and Tamaulipas to the southwest, and has a coastline with the Gulf of Mexico to the southeast.
Houston is the most populous city in Texas and the fourth largest in the U.S., while San Antonio is the second-most populous in the state and seventh largest in the U.S. Dallas–Fort Worth and Greater Houston are the fourth and fifth largest metropolitan statistical areas in the country, respectively. Other major cities include Austin, the second-most populous state capital in the U.S., and El Paso. Texas is nicknamed the “Lone Star State” for its former status as an independent republic, and as a reminder of the state’s struggle for independence from Mexico. The “Lone Star” can be found on the Texas state flag and on the Texas state seal. The origin of Texas’s name is from the word taysha, which means “friends” in the Caddo language.
Due to its size and geologic features such as the Balcones Fault, Texas contains diverse landscapes common to both the U.S. Southern and Southwestern regions. Although Texas is popularly associated with the U.S. southwestern deserts, less than 10% of Texas’s land area is desert. Most of the population centers are in areas of former prairies, grasslands, forests, and the coastline. Traveling from east to west, one can observe terrain that ranges from coastal swamps and piney woods, to rolling plains and rugged hills, and finally the desert and mountains of the Big Bend.
The term “six flags over Texas”[note 1] refers to several nations that have ruled over the territory. Spain was the first European country to claim and control the area of Texas. France held a short-lived colony. Mexico controlled the territory until 1836 when Texas won its independence, becoming an independent Republic. In 1845, Texas joined the union as the 28th state. The state’s annexation set off a chain of events that led to the Mexican–American War in 1846. A slave state before the American Civil War, Texas declared its secession from the U.S. in early 1861, and officially joined the Confederate States of America on March 2 of the same year. After the Civil War and the restoration of its representation in the federal government, Texas entered a long period of economic stagnation.
Historically four major industries shaped the Texas economy prior to World War II: cattle and bison, cotton, timber, and oil. Before and after the U.S. Civil War the cattle industry, which Texas came to dominate, was a major economic driver for the state, thus creating the traditional image of the Texas cowboy. In the later 19th century cotton and lumber grew to be major industries as the cattle industry became less lucrative. It was ultimately, though, the discovery of major petroleum deposits (Spindletop in particular) that initiated an economic boom which became the driving force behind the economy for much of the 20th century. With strong investments in universities, Texas developed a diversified economy and high tech industry in the mid-20th century. As of 2015, it is second on the list of the most Fortune 500 companies with 54. With a growing base of industry, the state leads in many industries, including tourism, agriculture, petrochemicals, energy, computers and electronics, aerospace, and biomedical sciences. Texas has led the U.S. in state export revenue since 2002, and has the second-highest gross state product. If Texas were a sovereign state, it would be the 10th largest economy in the world.
Check Out Our Main Roofing Marketing Services:
Roofing Marketing Agency
Roofing Website Design Agency
Roofing Search Engine Optimization (SEO) Agency
Roofing Social Media Marketing Agency
Roofing Pay Per Click Advertising (PPC) Agency
Roofing Reputation Management Agency
Roofing Retargeting Advertising Agency
Roofing Local SEO (Map Listing Optimization) Agency