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How Does Georgia Commercial Roofing Retargeting Work?
Simply put, retargeting is the process of tracking or following your site visitors online after they have left your page. Once a visitor checks in at your Georgia Commercial Roofing site, they will begin to see your ads while listening to their favorite music, reading blog posts, or browsing stores online.
This is where cookies play an essential role. They are generally used to implement Georgia Commercial Roofing retargeting strategy by putting your ads on other websites that your clients have opened, encouraging them to click through and come back to your site.
These retargeting ads are only directed at users who had visited your site previously, but failed to complete a call-to-action or bought a product or service. That’s why it is known as “Retargeting”–you are following or tracking prior visitors again.
BlackStorm Design + Marketing Offers Retargeting Advertising for Commercial Roofing in Georgia
Imagine the ability to reach out to customers, who’ve previously shown an interest in your Commercial Roofing company, without having to do much work. It’s possible with retargeting, and our Georgia Commercial Roofing Retargeting Advertising Agency can help your company reach the right people.
What is Retargeting?
It’s a process by which you reach out to people who have landed on your site in the past. You are retargeting your marketing efforts in an attempt to convert a previous visitor, that didn’t convert the first time they visited your website. Only about 2% of visitors will become customers the first time they visit your site. Imagine leaving 98% of an interested audience untapped? This is where we step in to help! Our retargeting campaigns are built to make visitors react, and convert the second time around.
If these visitors didn’t click your CTA (call to action) button the first time around, we’ll retarget them to get them to come back to your website and give it another look. The purpose of retargeting is to show previous visitors your ads as they browse your site online. You’re showing them why they’d benefit from choosing your Commercial Roofing company for their Commercial Roofing service needs.
How Does a Retargeting Campaign Work?
It is a pretty simple process. What retargeting does is track visitors who have come onto your site and left without converting in the past. Our Georgia Commercial Roofing Retargeting Advertising Agency will set up retargeting ads for your site. So, the next time that person who visited your site listens to music online searches Google for something (anything), reads a blog, or visits Amazon, they’re going to see the retargeted ads we’ve created for your website.
We’re using the power of cookies to reach these people once again. Cookies are used to place your company’s ads, on websites that previous visitors frequently visit. It’s an encouragement (think of it as a nudge) to get them to click on the ad. Once they click on those ads, they’re directly retargeted to your website.
Who Sees Retargeted Ads?
When our Georgia Commercial Roofing Retargeting Advertising Agency creates retargeting ads, they’re only seen by those who have previously visited your site in the past and didn’t convert. Therefore, if someone is visiting your site for the first time, if they don’t hit that CTA and convert, they’ll see our retargeting ads in the future. However, if a visitor converts, they aren’t going to see these ads (they’ve already converted, now we’re trying to retain them as repeat customers, so we’re going to use a different approach to reach them).
We call this practice retargeting for a reason. You are trying to re-target, the visitor who came to your site browsed but did not convert. We are following/tracking their online practices and site visits, so we can attract them to come back to your site. This time around, we’re hoping that they are going to convert, and are going to contact you for the Commercial Roofing work they need to have completed on their home.
In Commercial Roofing, Does Retargeting Work?
If you think about it, every Commercial Roofing site out there has had a visitor leave their site without hitting the CTA button. The customer visited, browsed, and left after a few minutes of searching around. With retargeting, we are focusing on trying to help that visitor recall what they saw on your site. We want to remind them why you are the best Commercial Roofing company, and why they need to choose your company as opposed to a local competitor for the job. So, how do we know it works? Let’s look at this stat
- Once we set up retargeting ads and reconnect, likely, 70% (of the 98% that didn’t initially convert) are going to come back and contact your company the second time around
Additionally, retargeter.com has indicated that retargeting is one of the most powerful tools you can use as a Georgia business. It’s the ability to take a second bite at the apple, and try to get that 98% of visitors who didn’t do anything the first time around, to rethink their decision, and to at least contact your Georgia business to learn about the work you can perform on their roof. It’s a second chance to make a first-impression for your Georgia business. You don’t want to let that opportunity pass by, and you don’t want to do it incorrectly. Therefore, you need to work with a Georgia Roofing Retargeting Advertising Agency to develop your retargeting campaigns, to make sure they’re successful, and to make sure they are going to reach your audience in a manner that is going to make them react and contact you. Our team at Blackstorm Design can deliver just that when you choose to work with us for retargeting lost customers.
How Does Retargeting Differ from Remarketing?
The words are often used interchangeably, but they are quite different, with the primary difference between them being the strategies used to implement them into the marketing mix.
With retargeting, we’re displaying your ads, to respective customers, based on their browsing/visiting history, utilizing cookies to track their online activity. The practice of remarketing focuses on email marketing campaigns, to reach out to previous visitors, and try to get them to connect with your company. Remarketing focuses on gathering information about visitors, creating a list, and later sending out email campaigns, from the email lists (so, with remarketing, some people have left behind personal information in the form of emails, with retargeting, this isn’t the case).
Both efforts are effective to help increase your company’s ROI and to increase the number of customers that choose your Georgia business for roofing services. And, both should be utilized simultaneously, alongside other marketing efforts and campaigns you develop. It’s imperative to have a good campaign developed for retargeting to work. This is where our Georgia Roofing Retargeting Advertising Agency can step in and help.
Contact our team at BlackStorm Design today to learn more about how we can implement the right campaign, and help retarget lost, prospective customers, to come back and convert the second time around.
Our Other Commercial Roofing Marketing Services Include:
Georgia Commercial Roofing Marketing Services
Georgia Commercial Roofing Website Design Services
Georgia Commercial Roofing Search Engine Optimization (SEO)
Georgia Commercial Roofing Social Media Marketing
Georgia Commercial Roofing Pay Per Click Advertising (PPC)
Georgia Commercial Roofing Reputation Management
Georgia Commercial Roofing Retargeting Advertising
Georgia Commercial Roofing Local SEO (Map Listing Optimization)
Georgia (/ˈdʒɔːrdʒə/) is a state located in the southeastern region of the United States. Georgia is the 24th largest in area and 8th-most populous of the 50 United States. Georgia is bordered to the north by Tennessee and North Carolina, to the northeast by South Carolina, to the southeast by the Atlantic Ocean, to the south by Florida, and to the west by Alabama. Atlanta, a “beta(+)” global city, is both the state’s capital and largest city. The Atlanta metropolitan area, with an estimated population of 5,949,951 in 2018, is the 9th most populous metropolitan area in the United States and contains about 60% of the entire state population.
Founded in 1733 as a British colony, Georgia was the last and southernmost of the original Thirteen Colonies to be established. Named after King George II of Great Britain, the Colony of Georgia covered the area from South Carolina south to Spanish Florida and west to French Louisiana at the Mississippi River. On January 2, 1788, Georgia became the fourth state to ratify the United States Constitution. From 1802–1804, western Georgia was split to form the Mississippi Territory, which later was admitted as the U.S. states of Alabama and Mississippi. Georgia declared its secession from the Union on January 19, 1861, and was one of the original seven Confederate States. Following the Civil War, it was the last state to be restored to the Union, on July 15, 1870. In the post-Reconstruction era, Georgia’s economy was transformed as a group of prominent politicians, businessmen, and journalists, led by Henry W. Grady, espoused the “New South” philosophy of sectional reconciliation, industrialization, and white supremacy. During the 20th century, several Georgians, most notably Martin Luther King, Jr., were prominent leaders during the civil rights movement. Since 1945, Georgia has seen substantial population growth as part of the broader Sun Belt phenomenon. From 2007 to 2008, 14 of Georgia’s counties ranked among the nation’s 100 fastest-growing.
Georgia is defined by a diversity of landscapes, flora, and fauna. The state’s northernmost regions include the Blue Ridge Mountains, part of the larger Appalachian Mountain system. The Piedmont plateau extends from the foothills of the Blue Ridge south to the Fall Line, an escarpment to the coastal plain defining the state’s southern region. Georgia’s highest point is Brasstown Bald at 4,784 feet (1,458 m) above sea level; the lowest is the Atlantic Ocean. With the exception of some high-altitude areas in the Blue Ridge, the entirety of the state has a humid subtropical climate. Of the states entirely east of the Mississippi River, Georgia is the largest in land area.
Check Out Our Main Roofing Marketing Services:
Roofing Marketing Agency
Roofing Website Design Agency
Roofing Search Engine Optimization (SEO) Agency
Roofing Social Media Marketing Agency
Roofing Pay Per Click Advertising (PPC) Agency
Roofing Reputation Management Agency
Roofing Retargeting Advertising Agency
Roofing Local SEO (Map Listing Optimization) Agency