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How Does Florida Commercial Roofing Retargeting Work?
Simply put, retargeting is the process of tracking or following your site visitors online after they have left your page. Once a visitor checks in at your Florida Commercial Roofing site, they will begin to see your ads while listening to their favorite music, reading blog posts, or browsing stores online.
This is where cookies play an essential role. They are generally used to implement Florida Commercial Roofing retargeting strategy by putting your ads on other websites that your clients have opened, encouraging them to click through and come back to your site.
These retargeting ads are only directed at users who had visited your site previously, but failed to complete a call-to-action or bought a product or service. That’s why it is known as “Retargeting”–you are following or tracking prior visitors again.
BlackStorm Design + Marketing Offers Retargeting Advertising for Commercial Roofing in Florida
Imagine the ability to reach out to customers, who’ve previously shown an interest in your Commercial Roofing company, without having to do much work. It’s possible with retargeting, and our Florida Commercial Roofing Retargeting Advertising Agency can help your company reach the right people.
What is Retargeting?
It’s a process by which you reach out to people who have landed on your site in the past. You are retargeting your marketing efforts in an attempt to convert a previous visitor, that didn’t convert the first time they visited your website. Only about 2% of visitors will become customers the first time they visit your site. Imagine leaving 98% of an interested audience untapped? This is where we step in to help! Our retargeting campaigns are built to make visitors react, and convert the second time around.
If these visitors didn’t click your CTA (call to action) button the first time around, we’ll retarget them to get them to come back to your website and give it another look. The purpose of retargeting is to show previous visitors your ads as they browse your site online. You’re showing them why they’d benefit from choosing your Commercial Roofing company for their Commercial Roofing service needs.
How Does a Retargeting Campaign Work?
It is a pretty simple process. What retargeting does is track visitors who have come onto your site and left without converting in the past. Our Florida Commercial Roofing Retargeting Advertising Agency will set up retargeting ads for your site. So, the next time that person who visited your site listens to music online searches Google for something (anything), reads a blog, or visits Amazon, they’re going to see the retargeted ads we’ve created for your website.
We’re using the power of cookies to reach these people once again. Cookies are used to place your company’s ads, on websites that previous visitors frequently visit. It’s an encouragement (think of it as a nudge) to get them to click on the ad. Once they click on those ads, they’re directly retargeted to your website.
Who Sees Retargeted Ads?
When our Florida Commercial Roofing Retargeting Advertising Agency creates retargeting ads, they’re only seen by those who have previously visited your site in the past and didn’t convert. Therefore, if someone is visiting your site for the first time, if they don’t hit that CTA and convert, they’ll see our retargeting ads in the future. However, if a visitor converts, they aren’t going to see these ads (they’ve already converted, now we’re trying to retain them as repeat customers, so we’re going to use a different approach to reach them).
We call this practice retargeting for a reason. You are trying to re-target, the visitor who came to your site browsed but did not convert. We are following/tracking their online practices and site visits, so we can attract them to come back to your site. This time around, we’re hoping that they are going to convert, and are going to contact you for the Commercial Roofing work they need to have completed on their home.
In Commercial Roofing, Does Retargeting Work?
If you think about it, every Commercial Roofing site out there has had a visitor leave their site without hitting the CTA button. The customer visited, browsed, and left after a few minutes of searching around. With retargeting, we are focusing on trying to help that visitor recall what they saw on your site. We want to remind them why you are the best Commercial Roofing company, and why they need to choose your company as opposed to a local competitor for the job. So, how do we know it works? Let’s look at this stat
- Once we set up retargeting ads and reconnect, likely, 70% (of the 98% that didn’t initially convert) are going to come back and contact your company the second time around
Additionally, retargeter.com has indicated that retargeting is one of the most powerful tools you can use as a Florida business. It’s the ability to take a second bite at the apple, and try to get that 98% of visitors who didn’t do anything the first time around, to rethink their decision, and to at least contact your Florida business to learn about the work you can perform on their roof. It’s a second chance to make a first-impression for your Florida business. You don’t want to let that opportunity pass by, and you don’t want to do it incorrectly. Therefore, you need to work with a Florida Roofing Retargeting Advertising Agency to develop your retargeting campaigns, to make sure they’re successful, and to make sure they are going to reach your audience in a manner that is going to make them react and contact you. Our team at Blackstorm Design can deliver just that when you choose to work with us for retargeting lost customers.
How Does Retargeting Differ from Remarketing?
The words are often used interchangeably, but they are quite different, with the primary difference between them being the strategies used to implement them into the marketing mix.
With retargeting, we’re displaying your ads, to respective customers, based on their browsing/visiting history, utilizing cookies to track their online activity. The practice of remarketing focuses on email marketing campaigns, to reach out to previous visitors, and try to get them to connect with your company. Remarketing focuses on gathering information about visitors, creating a list, and later sending out email campaigns, from the email lists (so, with remarketing, some people have left behind personal information in the form of emails, with retargeting, this isn’t the case).
Both efforts are effective to help increase your company’s ROI and to increase the number of customers that choose your Florida business for roofing services. And, both should be utilized simultaneously, alongside other marketing efforts and campaigns you develop. It’s imperative to have a good campaign developed for retargeting to work. This is where our Florida Roofing Retargeting Advertising Agency can step in and help.
Contact our team at BlackStorm Design today to learn more about how we can implement the right campaign, and help retarget lost, prospective customers, to come back and convert the second time around.
Our Other Commercial Roofing Marketing Services Include:
Florida Commercial Roofing Marketing Services
Florida Commercial Roofing Website Design Services
Florida Commercial Roofing Search Engine Optimization (SEO)
Florida Commercial Roofing Social Media Marketing
Florida Commercial Roofing Pay Per Click Advertising (PPC)
Florida Commercial Roofing Reputation Management
Florida Commercial Roofing Retargeting Advertising
Florida Commercial Roofing Local SEO (Map Listing Optimization)
Florida (/ˈflɔːrɪdə/ (listen), Spanish pronunciation: [floˈɾi.ða]) is the southernmost contiguous state in the United States. The state is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Atlantic Ocean, and to the south by the Straits of Florida. Florida is the 22nd-most extensive (65,755 sq mi or 170,300 km2), the 3rd-most populous (21,312,211 inhabitants), and the 8th-most densely populated (384.3/sq mi or 148.4/km2) of the U.S. states. Jacksonville is the most populous municipality in the state and the largest city by area in the contiguous United States. The Miami metropolitan area is Florida’s most populous urban area. Tallahassee is the state’s capital.
Florida’s $1.0 trillion economy is the fourth largest in the United States. If it were a country, Florida would be the 16th largest economy in the world, and the 58th most populous as of 2018. In 2017, Florida’s per capita personal income was $47,684, ranking 26th in the nation. The unemployment rate in September 2018 was 3.5% and ranked as the 18th in the United States. Florida exports nearly $55 billion in goods made in the state, the 8th highest among all states. The Miami Metropolitan Area is by far the largest urban economy in Florida and the 12th largest in the United States with a GDP of $345 billion as of 2017. This is more than twice the number of the next metro area, the Tampa Bay Area, which has a GDP of $145 billion. Florida is home to 51 of the world’s billionaires with most of them residing in South Florida.
The first European contact was made in 1513 by Spanish explorer Juan Ponce de León, who called it la Florida ([la floˈɾiða] “the land of flowers”) upon landing there in the Easter season, known in Spanish as Pascua Florida. Florida was a challenge for the European colonial powers before it gained statehood in the United States in 1845. It was a principal location of the Seminole Wars against the Native Americans, and racial segregation after the American Civil War.
Today, Florida is distinctive for its large Cuban expatriate community and high population growth, as well as for its increasing environmental issues. The state’s economy relies mainly on tourism, agriculture, and transportation, which developed in the late 19th century. Florida is also renowned for amusement parks, orange crops, winter vegetables, the Kennedy Space Center, and as a popular destination for retirees. Florida is the flattest state in the United States. Lake Okeechobee is the largest freshwater lake in Florida.
Florida’s close proximity to the ocean influences many aspects of Florida culture and daily life. Florida is a reflection of influences and multiple inheritance; African, European, indigenous, and Latino heritages can be found in the architecture and cuisine. Florida has attracted many writers such as Marjorie Kinnan Rawlings, Ernest Hemingway and Tennessee Williams, and continues to attract celebrities and athletes. It is internationally known for golf, tennis, auto racing, and water sports. Several beaches in Florida have turquoise and emerald-colored coastal waters.
About two-thirds of Florida occupies a peninsula between the Gulf of Mexico and the Atlantic Ocean. Florida has the longest coastline in the contiguous United States, approximately 1,350 miles (2,170 km), not including the contribution of the many barrier islands. Florida has a total of 4,510 islands that are ten acres or larger in area. This is the second-highest number of islands of any state in the United States; only Alaska has more. It is the only state that borders both the Gulf of Mexico and the Atlantic Ocean. Much of the state is at or near sea level and is characterized by sedimentary soil. Florida has the lowest high point of any U.S. state. The American alligator, American crocodile, American flamingo, Roseate spoonbill, Florida panther, bottlenose dolphin, and manatee can be found in Everglades National Park in the southern part of the state. The climate varies from subtropical in the north to tropical in the south. Along with Hawaii, Florida is one of only two states that has a tropical climate, and is the only continental state that has both a tropical climate and a coral reef. The Florida Reef is the only living coral barrier reef in the continental United States, and the third-largest coral barrier reef system in the world (after the Great Barrier Reef and Belize Barrier Reef).
Check Out Our Main Roofing Marketing Services:
Roofing Marketing Agency
Roofing Website Design Agency
Roofing Search Engine Optimization (SEO) Agency
Roofing Social Media Marketing Agency
Roofing Pay Per Click Advertising (PPC) Agency
Roofing Reputation Management Agency
Roofing Retargeting Advertising Agency
Roofing Local SEO (Map Listing Optimization) Agency