How would you like to turn your website into a virtual sales machine?
How Does Hawaii Commercial Roofing Retargeting Work?
Simply put, retargeting is the process of tracking or following your site visitors online after they have left your page. Once a visitor checks in at your Hawaii Commercial Roofing site, they will begin to see your ads while listening to their favorite music, reading blog posts, or browsing stores online.
This is where cookies play an essential role. They are generally used to implement Hawaii Commercial Roofing retargeting strategy by putting your ads on other websites that your clients have opened, encouraging them to click through and come back to your site.
These retargeting ads are only directed at users who had visited your site previously, but failed to complete a call-to-action or bought a product or service. That’s why it is known as “Retargeting”–you are following or tracking prior visitors again.
BlackStorm Design + Marketing Offers Retargeting Advertising for Commercial Roofing in Hawaii
Imagine the ability to reach out to customers, who’ve previously shown an interest in your Commercial Roofing company, without having to do much work. It’s possible with retargeting, and our Hawaii Commercial Roofing Retargeting Advertising Agency can help your company reach the right people.
What is Retargeting?
It’s a process by which you reach out to people who have landed on your site in the past. You are retargeting your marketing efforts in an attempt to convert a previous visitor, that didn’t convert the first time they visited your website. Only about 2% of visitors will become customers the first time they visit your site. Imagine leaving 98% of an interested audience untapped? This is where we step in to help! Our retargeting campaigns are built to make visitors react, and convert the second time around.
If these visitors didn’t click your CTA (call to action) button the first time around, we’ll retarget them to get them to come back to your website and give it another look. The purpose of retargeting is to show previous visitors your ads as they browse your site online. You’re showing them why they’d benefit from choosing your Commercial Roofing company for their Commercial Roofing service needs.
How Does a Retargeting Campaign Work?
It is a pretty simple process. What retargeting does is track visitors who have come onto your site and left without converting in the past. Our Hawaii Commercial Roofing Retargeting Advertising Agency will set up retargeting ads for your site. So, the next time that person who visited your site listens to music online searches Google for something (anything), reads a blog, or visits Amazon, they’re going to see the retargeted ads we’ve created for your website.
We’re using the power of cookies to reach these people once again. Cookies are used to place your company’s ads, on websites that previous visitors frequently visit. It’s an encouragement (think of it as a nudge) to get them to click on the ad. Once they click on those ads, they’re directly retargeted to your website.
Who Sees Retargeted Ads?
When our Hawaii Commercial Roofing Retargeting Advertising Agency creates retargeting ads, they’re only seen by those who have previously visited your site in the past and didn’t convert. Therefore, if someone is visiting your site for the first time, if they don’t hit that CTA and convert, they’ll see our retargeting ads in the future. However, if a visitor converts, they aren’t going to see these ads (they’ve already converted, now we’re trying to retain them as repeat customers, so we’re going to use a different approach to reach them).
We call this practice retargeting for a reason. You are trying to re-target, the visitor who came to your site browsed but did not convert. We are following/tracking their online practices and site visits, so we can attract them to come back to your site. This time around, we’re hoping that they are going to convert, and are going to contact you for the Commercial Roofing work they need to have completed on their home.
In Commercial Roofing, Does Retargeting Work?
If you think about it, every Commercial Roofing site out there has had a visitor leave their site without hitting the CTA button. The customer visited, browsed, and left after a few minutes of searching around. With retargeting, we are focusing on trying to help that visitor recall what they saw on your site. We want to remind them why you are the best Commercial Roofing company, and why they need to choose your company as opposed to a local competitor for the job. So, how do we know it works? Let’s look at this stat
- Once we set up retargeting ads and reconnect, likely, 70% (of the 98% that didn’t initially convert) are going to come back and contact your company the second time around
Additionally, retargeter.com has indicated that retargeting is one of the most powerful tools you can use as a Hawaii business. It’s the ability to take a second bite at the apple, and try to get that 98% of visitors who didn’t do anything the first time around, to rethink their decision, and to at least contact your Hawaii business to learn about the work you can perform on their roof. It’s a second chance to make a first-impression for your Hawaii business. You don’t want to let that opportunity pass by, and you don’t want to do it incorrectly. Therefore, you need to work with a Hawaii Roofing Retargeting Advertising Agency to develop your retargeting campaigns, to make sure they’re successful, and to make sure they are going to reach your audience in a manner that is going to make them react and contact you. Our team at Blackstorm Design can deliver just that when you choose to work with us for retargeting lost customers.
How Does Retargeting Differ from Remarketing?
The words are often used interchangeably, but they are quite different, with the primary difference between them being the strategies used to implement them into the marketing mix.
With retargeting, we’re displaying your ads, to respective customers, based on their browsing/visiting history, utilizing cookies to track their online activity. The practice of remarketing focuses on email marketing campaigns, to reach out to previous visitors, and try to get them to connect with your company. Remarketing focuses on gathering information about visitors, creating a list, and later sending out email campaigns, from the email lists (so, with remarketing, some people have left behind personal information in the form of emails, with retargeting, this isn’t the case).
Both efforts are effective to help increase your company’s ROI and to increase the number of customers that choose your Hawaii business for roofing services. And, both should be utilized simultaneously, alongside other marketing efforts and campaigns you develop. It’s imperative to have a good campaign developed for retargeting to work. This is where our Hawaii Roofing Retargeting Advertising Agency can step in and help.
Contact our team at BlackStorm Design today to learn more about how we can implement the right campaign, and help retarget lost, prospective customers, to come back and convert the second time around.
Our Other Commercial Roofing Marketing Services Include:
Hawaii Commercial Roofing Marketing Services
Hawaii Commercial Roofing Website Design Services
Hawaii Commercial Roofing Search Engine Optimization (SEO)
Hawaii Commercial Roofing Social Media Marketing
Hawaii Commercial Roofing Pay Per Click Advertising (PPC)
Hawaii Commercial Roofing Reputation Management
Hawaii Commercial Roofing Retargeting Advertising
Hawaii Commercial Roofing Local SEO (Map Listing Optimization)
Coordinates: 21°18′41″N 157°47′47″W / 21.31139°N 157.79639°W / 21.31139; -157.79639
Hawaii (/həˈwaɪi/ (listen) hə-WY-ee; Hawaiian: Hawaiʻi [həˈvɐjʔi]) is a state of the United States of America. It is the only state located in the Pacific Ocean and the only state composed entirely of islands.
The state encompasses nearly the entire Hawaiian archipelago, 137 islands spread over 1,500 miles (2,400 km). The volcanic archipelago is physiographically and ethnologically part of the Polynesian subregion of Oceania. At the southeastern end of the archipelago, the eight main islands are, in order from northwest to southeast: Niʻihau, Kauaʻi, Oʻahu, Molokaʻi, Lānaʻi, Kahoʻolawe, Maui, and Hawaiʻi. The last is the largest island in the group; it is often called the “Big Island” or “Hawaiʻi Island” to avoid confusion with the state or archipelago.
Hawaii is the 8th smallest geographically and the 11th least populous, but the 13th most densely populated of the 50 states. It is the only state with an Asian American plurality. Hawaii has over 1.4 million permanent residents, along with many visitors and U.S. military personnel. The state capital and largest city is Honolulu on the island of Oʻahu. The state’s ocean coastline is about 750 miles (1,210 km) long, the fourth longest in the U.S., after the coastlines of Alaska, Florida, and California. Hawaii is the most recent state to join the union, on August 21, 1959. It was an independent nation until 1898.
Hawaii’s diverse natural scenery, warm tropical climate, abundance of public beaches, oceanic surroundings, and active volcanoes make it a popular destination for tourists, surfers, biologists, and volcanologists. Because of its central location in the Pacific and 19th-century labor migration, Hawaii’s culture is strongly influenced by North American and East Asian cultures, in addition to its indigenous Hawaiian culture.
Check Out Our Main Roofing Marketing Services:
Roofing Marketing Agency
Roofing Website Design Agency
Roofing Search Engine Optimization (SEO) Agency
Roofing Social Media Marketing Agency
Roofing Pay Per Click Advertising (PPC) Agency
Roofing Reputation Management Agency
Roofing Retargeting Advertising Agency
Roofing Local SEO (Map Listing Optimization) Agency