How would you like to turn your website into a virtual sales machine?
Here are the Advantages of Advertising on a Ohio Commercial Roofing PPC Network
Naturally, narrowly focused targeting will ultimately lead to higher conversion rates. Many Ohio Commercial Roofing PPC networks concentrate more on fulfilling consumer intent, which afterward boosts the conversion rates.
Most of these Ohio Commercial Roofing PPC networks deliver ads to potential clients when they are likely to purchase. You can pay handsomely for premium placement and significantly improve your conversion rates.
If you have a unique service or products but competing with reputable brands in the market, then Ohio Commercial Roofing PPC will help you to inform your potential buyers about your peculiar selling proposition without breaking your bank.
BlackStorm Design + Marketing Offers PPC Advertising for Commercial Roofing in Ohio
Advertising is important for your Commercial Roofing business. However, the right ads are essential to generating leads, and ultimately, turning them into repeat customers.
What is PPC for Roofers?
PPC, or pay per click, is a form of advertising that drives traffic to a website in the form of paid ads. Organic marketing or SEO is the primary focus of generating traffic to your site. With PPC, you’re paying per click, and the rate you pay will depend on the type of ad. So, working with the right Ohio Commercial Roofing PPC Agency is a must, to avoid overpaying, and also to ensure you’re seeing more clicks on the ads being created for your site as a Commercial Roofing contractor.
Even though you are paying per click, PPC ads are highly beneficial. Think about it, Google Ads and Facebook Ads are two of the most popular forms of advertising. If it didn’t work, why would these huge companies offer it? When utilized alongside your organic efforts to increase your SEO rank, your PPC ads are going to generate more traffic and will help you realize higher profit margins. So, even though you pay a small fee for each ad/click, the returns you’ll see are incredible when you work with the right Ohio Commercial Roofing PPC Agency.
Which PPC Platform is Right for my Ohio business?
There’s more than one platform you can use for PPC marketing. However, Microsoft, Google, and Facebook are the most popular, and they are the ones that tend to drive the highest returns for companies utilizing them.
Google Ads (formerly known as Adwords) is the most popular in the bunch. It’s the default for most Ohio businesses when they’re creating a PPC campaign for their business. Microsoft Advertising (formerly Bing) is also highly utilized by many companies. Volume is much lower than Google, however, it is a great way to test your ads, and see what works and what doesn’t. From there, our Ohio Commercial Roofing PPC Agency can tinker those PPC ads to place them on Google, and ensure higher returns. Lastly, we have Facebook. As the largest social network, it’s beneficial to use the platform. Plus, your ads are seen on Google, Bing, Yahoo, and other search engines. So, you’re getting two for the price of one with these ad campaigns we create.
Yes, other platforms do exist. However, our team at Blackstorm Design has done the research, we know what works, and we’re going to help you build an excellent PPC campaign, revolving around these three platforms. Not only do they see more traffic than other PPC platforms, but you’re also going to find it easier to integrate with your organic SEO marketing tactics when you’re using the larger platforms to develop your PPC ads.
Why Advertise with PPC Ads through a Ohio Commercial Roofing Network?
You might be asking yourself, why to pay a Ohio Roofing PPC Agency and pay for ads if you’re already doing organic SEO work. Well, there are a few advantages to utilizing these marketing efforts side by side.
Conversion Rates Increase
When content is tailored to your searcher, it’s obvious they are more likely to convert when they click on that content. By fulfilling their intent, we’re able to increase the number of leads that convert, meaning you’re growing your Ohio business and you’re increasing your consumer base.
Most customers who click PPC ads are ready to act. So, the timely delivery of our ads will help them make an informed decision. And, if they are on a website (yours) that they like, they might convert while they’re visiting. So, you’ll see increased immediate purchases when using PPC ads as well.
Ohio Commercial Roofing PPC is a great way to inform your audience of why your company is a superior choice to your competitors. Especially in a highly saturated market, you need to find ways to stick out and stand apart from the pack. Our Ohio Roofing PPC Agency will help you do that with the PPC campaigns we develop for your site.
How Ohio Commercial Roofing PPC Network Advertising Works
You don’t have to pay more for your ads to be seen on the market and for more people to find your content. The ad auction is a process used by Google and other search engines, to determine the validity of the PPC ad campaigns. It helps search engines determine how those ads are going to show up in their SERPs.
One of the critical aspects which will determine the validity of the ad and where it will show up is the keywords used in the ad. Ad auctions focus highly on the quality of the keywords that are used in PPC ad campaigns. The auction is a bidding system. Advertisers have to bid for search terms that are more likely to rank highly in organic searches so that they can include them in the PPC ad.
An example of this would be a camping website. A searcher might look for “camping equipment” when they run a Google query. This would then deliver the highest organic results for camping retailers in the local area. The PPC ad auction would determine the best keywords based upon what customers are searching in the camping industry, to determine the placement of the PPC ads on Google, and other search engines.
Immediately once a query is delivered by a searcher, the search engines go to work. A sophisticated algorithm is used to determine which ads are displayed. It is a random process, meaning you don’t have to pay a higher rate, to be included in the PPC ad section. Advertisers should bid on keywords that are relevant to their site to increase ROI and their chances of being seen on the paid-ad section. Keyword research tools are essential to drive conversion rates and increase sales.
If you aren’t sure how PPC ads play into the marketing mix, our Ohio Commercial Roofing PPC Agency can help. Contact our team at Blackstorm Design so we can discuss your PPC, organic efforts, and other marketing tactics we need to employ, to see the returns you’re hoping for as a Commercial Roofing contractor.
Our Other Roofing Marketing Services Include:
Ohio Commercial Roofing Marketing Services
Ohio Commercial Roofing Website Design Services
Ohio Commercial Roofing Search Engine Optimization (SEO)
Ohio Commercial Roofing Social Media Marketing
Ohio Commercial Roofing Pay Per Click Advertising (PPC)
Ohio Commercial Roofing Reputation Management
Ohio Commercial Roofing Retargeting Advertising
Ohio Commercial Roofing Local SEO (Map Listing Optimization)
Ohio /oʊˈhaɪoʊ/ (listen) is a state in the Great Lakes region of the United States. Of the fifty states, it is the 34th largest by area, the seventh most populous, and the tenth most densely populated. The state’s capital and largest city is Columbus. Ohio is bordered by Pennsylvania to the east, Michigan to the northwest, Lake Erie to the north, Indiana to the west, Kentucky on the south, and West Virginia on the southeast.
The state takes its name from the Ohio River, whose name in turn originated from the Seneca word ohiːyo’, meaning “good river”, “great river” or “large creek”. Partitioned from the Northwest Territory, Ohio was the 17th state admitted to the Union on March 1, 1803, and the first under the Northwest Ordinance. Ohio is historically known as the “Buckeye State” after its Ohio buckeye trees, and Ohioans are also known as “Buckeyes”.
Ohio rose from the wilderness of Ohio Country west of Appalachia in colonial times through the Northwest Indian Wars as part of the Northwest Territory in the early frontier, to become the first non-colonial free state admitted to the union, to an industrial powerhouse in the 20th century before transitioning to a more information and service based economy in the 21st.
The government of Ohio is composed of the executive branch, led by the governor; the legislative branch, which comprises the bicameral Ohio General Assembly; and the judicial branch, led by the state Supreme Court. Ohio occupies 16 seats in the United States House of Representatives. Ohio is known for its status as both a swing state and a bellwether in national elections. Seven presidents of the United States have been elected who had Ohio as their home state.
Ohio is an industrial state, ranking 8th out of 50 states in GDP (2015), and is the second largest producer of automobiles behind Michigan.
Check Out Our Main Roofing Marketing Services:
Roofing Marketing Agency
Roofing Website Design Agency
Roofing Search Engine Optimization (SEO) Agency
Roofing Social Media Marketing Agency
Roofing Pay Per Click Advertising (PPC) Agency
Roofing Reputation Management Agency
Roofing Retargeting Advertising Agency
Roofing Local SEO (Map Listing Optimization) Agency