Want to get found online by Prospects, Increase Conversions and Book More Jobs with “Roofer near me” searches?
Customer searches based on locations are rapidly growing. Thus, it has become crucial to have your roofing business on Google maps and to let your prospects/ clients know that you are there.
A recent study by search engine land showed that over 80% of Smartphone shoppers are using near me searches to find services or products, and 90% of those prospects are clicking on the first few listings.
Nowadays, Google’s “near me” algorithm is not about searching for a particular place. It is about assisting the customer in finding what they need and not just where they were going. That’s why this post will discuss how your business can be found more in roofing contractor near me searches
Where You Need to Start
Google My Business Profile
Crafting a new roofing marketing strategy is never easy, and it’s often an uphill task. The best place to begin is to create and optimize your Google My Business roofer profile. That should be an easy task. One of the best methods to optimize your profile is to make sure that you fill out all the appropriate fields. By doing this, you will be making your roofing business more searchable on Google maps.
One thing that can adversely hurt your listing is if you have an old account. Always make sure that you don’t have duplicated content on your listing. It would help if you had a current business name, which should be consistent throughout your roofing website.
Use your correct phone number, also make sure that your contact address is correct and is consistent throughout your site.
Verify Your Business for “roofer near me” searches
Google typically provides a service that many roofers don’t know. To verify your business location, you can request Google to verify your roofing business by sending a letter to the address contained in your listing. This is an important step that will help your roofing business to dominate near me searches.
Along with the physical verification of business, you need to make sure that you are linking to the correct URLs. If you have various locations, you must make sure that you have the right links so that no prospect is ever locked out.
Business Hours, Description and Photos
It is always crucial to add business operating hours for your customers. This will help to make your business legit and increase conversions when prospects do find you during those business hours.
A well-written and compelling description that highlights the strengths of your business, as well as your services, is essential. You might have noticed that not a lot of roofing contractors are doing this currently, which makes it a great spot to concentrate on, especially if you want to outrank your competitors.
Every homeowner loves to see photos. These photos can be of your completed projects or that of your current physical space/ building. As the clench goes, pictures are worth a thousand words.
Get Real Online Reviews
Let’s face it: Many roofing contractors waste their time trying to fake reviews, but is that the correct way of dominating roofer near me searches? Unfortunately, no! As a roofer, you need to step out there, and request for some honest real online reviews.
You will be amazed by the high number of customers who are willing to express their honest thoughts about the services you offered them. And if your business requests for reviews regularly, there are higher chances that the client will leave a positive review. If your business maintains an excellent online reputation, then roofing leads will automatically flood your inbox.
A simple complimentary message will go a long way to bring more roofing leads to your business.
Incorporating schema to mark up your underlying HTML code can assist Google to advertise, and index special events are happening at your roofing business premises. As a roofer, coding can be a daunting task. If you are not prepared to implement it out on your own, you can always reach out to BlackStorm Roofing marketing for assistance. If you want to unlock what Schema can do for your roofing business, check out this post by Moz.
Mobile optimization seems to be the buzzword in roofing marketing today now, yet many roofers are not getting it right? Your roofing website must be optimized for mobile devices. Prospects/ clients are using their smartphones than ever before, and most of them are looking for roofer near me for services.
Your roofing website must perform optimally across all mobile devices. Over the years, your business will be losing roofing leads if your site is not mobile-friendly. Google is even penalizing websites that are not compatible with mobile devices.
Anchor Texts from Other Websites
Millions of blogs are published every year, yet website owners are still looking for writers. This means that the demand for high-quality content surpasses its supply. One strategy that you can use is to try to connect with other roofing contractors and offer to write a blog post on their website.
If you use the name of a city in your anchor text, then that will boost your chances of ranking high in the near me roofing searches.
Landing Pages for Cities
If your roofing business serves in many cities, then make sure that you have a unique landing page for each city. While it also makes sense to have a GMB profile for each city, having an entire landing page helps.
The BlackStorm Roofing Marketing Difference
If you are finding it challenging to dominate the roofing near me searches, then the BlackStorm Roofing Marketing team is ready to help you out! Over the years, we have helped countless roofing contractors appear on top of Google search results in their local market. We take a simple yet organic approach to Roofing SEO makes sure that our clients benefit in the long run.
We will create a custom roofing SEO road map based on your competitors’ weaknesses and your business strengths. We understand that the roofing industry is highly competitive and is growing at a rapid rate. Our SEO experts craft and implements the best strategies that will help your business stand out in the market. Your roofing business deserves a competitive advantage, and our team is ready to grow your business.
If you want your roofing company to dominate in the local searches, then contact us to schedule a free strategy session with us today.