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Larry Phelps
8/25/2019 - Google

They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer

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Lindsay Bowen
7/18/2019 - Google

Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.

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Hugo Vega
8/15/2019 - Google

BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer

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Jeannette Potter
8/09/2019 - Google

Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!

Lisa Grant Avatar
Lisa Grant
7/19/2019 - Google

I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.

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Roofing Google My Business Local Marketing Local SEO Marketing SEO Social Media Voice Search

Top 10 Tips to Improve Your Local Roofing SEO Right Now

Get the Tricks You Need to Get Your Local Roofing Business Found By Prospects Online

Do you want to dominate local roofing search results but don’t where to start? If so, we will show you how to get that top spot without increasing your marketing budget. Local SEO is essential to small roofing businesses that operate on a specific region instead of a national scale. While national roofing SEO concentrates on searches worldwide, Local SEO focuses on showing up in search results in a particular service area. This strategy depends on promoting or advertising your brands and services to local customers and leads.

Improving your local roofing SEO implies more leads, more website traffic, and conversions because the tactic is more relevant to your local client base. Consider it as an updated version of your phone book. Search engines like Google or Bing use mathematical calculations or algorithms to determine how closely your roofing website page matches what the client is looking for.

Think local roofing SEO as a way of helping your company compete against large roofing brands that have unlimited marketing dollars to spend. By investing in specific local roofing SEO strategies, you can neutralize more prominent roofing brands that regularly optimize for broad roofing keywords and depend on brand recognition instead of unique value propositions to generate traffic. Here are the top 10 tactics you can use to make your local roofing SEO successful.

Create and Optimize Your Roofing Google My Business Account

  1. Create and Optimize Your Roofing Google My Business Account

Google My Business is the new crème la de crème of local roofing search. It offers an effective way to show up on top of Google Maps results and gain visibility in Google Search local results. Creating a Google My Business account is a simple process that can benefit your business in more ways than just your roofing SEO efforts. Here, your client will leave positive or negative reviews about your company. But, wait! Improving local search for your roofing business is more than using the relevant keywords.

To optimize your roofing Google, My Business profile follows the steps below:

  • Create a Google My Business Profile and verify ownership of the company.
  • Provide up-to-date and accurate information
  • Include your operating hours, acceptable payment options, the services you offer, and lots of images.
  • Encourage your client to review your roofing company online
  • Respond sincerely to client reviews
  • Publish (announcing special offers and events) to your Google My Business account via the Google My Business dashboard.

Get Regular Reviews From Happy Clients

  1. Get Regular Reviews from Happy Clients

Asking your clients to leave glowing reviews for your roofing company doesn’t just optimize your GMB presence; it also encourages local customers to book jobs with you. According to a survey by Bright Local, more than 85% of clients believe in online reviews as much as personal recommendations.

Thus, if your roofing business is getting lots of positive reviews from happy clients across high-authority review sites like Yelp or BBB, it stands a good chance of getting clicked and found in the local search results. If you want to increase your business’s volume of reviews, start by asking your current clients. Next, make it easy for customers to review your roofing business. You can email your existing customers with a link that directs them to the Google reviews.

Here are some tactics to encourage customers to leave a review:

  1. Ask for a review after closing a roofing sale
  2. Send a text or post-service email requesting customers to leave a review
  3. Respond to existing reviews professionally, addressing complaints from bad reviews, and thanking reviewers.

Note:  Google says it’s alright to ask for reviews from clients, while Yelp does not encourage you to solicit such reviews.

  1. Optimize Your Roofing Website for Voice Search

With the increased use of digital assistants like Amazon Echo or Siri, Voice search has changed how users search for roofing services online. So, if voice search optimization isn’t part of your roofing SEO strategy, you need to fix that and stop losing potential clients to the competition.

Therefore, it is crucial to optimize how prospects ask questions on these devices in local roofing SEO instead of how they type in their queries. Essentially, your clients will use long-tail roofing keywords when conducting voice searches compared with regular searches. That said, you will have to adjust the SEO of your roofing content to fit the more conversational tone of the client speaking. For instance, you will want to account for the conventional question starters (when, why, who, what, how, and where)

It is also vital to consider searcher intent when optimizing your roofing website for voice search because these searches are conducted when a searcher requires specific information. If they are cooking and ask Alexa to find a roofer near them, they expect a quick and helpful response. If a prospect uses voice search to ask your business hours, this answer should readily be available.

  1. Focus More on Local Roofing Keywords

Do you know that over 80% of prospects/clients use search engines like Google to find a local business like yours?

Property owners/managers turn to search engines to assist them in finding businesses in their neighborhood that offer the roofing services they need. To appear in these search results, you need to incorporate local keywords into your roofing website to help you rank.

Local keywords are search terms that contain location-specific phrases that produce results related to the geographical location. Such keywords help drive wallet-out prospects to your business and play an essential role in optimizing your local search engine optimization strategy.

Put yourself in the shoes of a property owner who needs your services. What search phrases would you use to find a roofing contractor? Create a list of phrases and words that come to your mind like roofers, roofing repair, and roofing contractors, and so on.

Then, combine those words with local terms a business or homeowner may use to find your roofing services. Now, you have an expanded list;

  • (Your search area) roofers

Example: Middle Tennessee Roofers

  • Roofing contractors ( Your residential or search area)

Example: Roofing contractors Memphis

  • Roof repair (Your Search Area)

Example: Roof repair Nashville

Go ahead and list all the other services you offer, such as siding, window installation, or gutter repair.

  1. Optimize Your Roofing Website for Mobile Devices

Mobile search and local search work together (considering that over 60% of Google searches are conducted on mobile devices)

Some of the common ways prospects/clients will use your roofing website in a mobile environment are checking for reviews, searching for contact details, and finding directions to your roofing business office. In fact, “near me” searches on a mobile device have increased considerably since 2017. This makes it easy for your clients and prospects by making your roofing website mobile-friendly.

Here are some tips to optimize your roofing website for mobile devices:

  • Make sure your roofing website loads in less than three seconds
  • Use larger fonts that are simple to read
  • Use high-quality images to appeal to your audience on mobile devices
  • Create an intuitive user interface for a great user experience.

Read our detailed post on 10 tips to Improve Your Roofing Website & Lower Your Bounce Rate

  1. Create High-Quality Roofing Content

Search engines like Google are getting smarter every day, which implies that content creators can write posts that appeal to users and search engines. But while writing posts about general topics will attract lots of people, it is crucial to write about local industry news to attract prospects/clients.

Be the local authority in the industry by promoting local gatherings, news and offer educational content to your roofing blog. Write top-of-the-funnel content that goes beyond what your roofing business provides.

  1. Add Your Roofing Business to Local Directories

Online directory citation building and listings are an effective way to optimize your roofing website for local SEO. Online business directories are sites like Yelp, BBB, or YellowPages, just to mention a few.

Not only will be adding your company name, phone number, and address into these directories improve visibility, but it will also boost your local SEO.

Your roofing business listing should include the following basics:

  • Accurate company name, phone number, and address consistent across all online directories
  • A link to your roofing website
  • A clear description of your roofing business
  1. Set up Social Media Signals

If you don’t have a roofing Facebook business page, create one now! Having social media signals pointing towards your location is another benefit when optimizing your local SEO. You don’t have to do a lot with your page, but its existence is more important than having none. However, you need to develop and implement a social media advertising strategy to manage content for multiple locations if that’s relevant to your roofing business.

  1. Update NAP Citations on Your Roofing Website

NAP is a short form for name, address, and phone number. NAP citations play an important role in your local SEO efforts. And the best way to ensure that Google understands and recognizes that you are from a particular region is to add the physical address at the footer of your roofing website and be consistent when listing your business information online.

  1. Create a Dedicated Page for Every Roofing Service You offer

While you can be tempted to consolidate all the roofing services you offer on one page, don’t do that. Instead, dedicate one page to each unique roofing service or product you offer. Your local SEO juice isn’t beneficial if you just keep all the roofing services on one page. This will hurt your rankings.

 Top 8 Questions Roofers Ask About Local SEO

  1. What is the most crucial local search ranking factor?

You will get shocked to know that it has nothing to do with your roofing website. The most crucial ranking factor in local search is roofing Google My Business. This is an extension of Google Maps, working between the two to identify businesses on the map or give them location-dependent searches.

When a prospect is on Google Maps but searches for a business category, even without “near me,” Google will list nearby roofing contractors with a mini-map entry.

Google My Business should be your priority, particularly if you own a local roofing business because it comes with tons of features. It is just like having a second roofing website.

Here are some of the things that your roofing Google My Business can do:

  • Upload videos and photos
  • Edit your business description for clients
  • Post a roofing blog
  • Interact with visitors by responding to queries
  • Boast about your best reviews and ratings
  • Post your business hours
  • Add special alerts like changes due to Covid-19
  • List your company phone number.

As you can see, it is more or less like your roofing ‘website in a sandbox’.

  1. How Can Google My Business Boost My Search Rankings?

Apart from responding to search queries, one of the fundamental functions of GMB is to improve local SEO rankings. When you enter the link and essential information to your service area, you start to enjoy the benefits. We have already discussed much Google My Business now. But if you are looking for information on how to make the most out of your GMB listing, read our detailed post on the Google My Business Optimization checklist for roofing contractors.

  1. Are Online Directories and Business Listings Worth My Time?

Listing in online directories, generally known as citations, can improve your local SEO rankings. So they are worth your time. Apart from Yelp and GMB, here are other directories you can create a listing with:

It would help if you also looked for local professional organizations, clubs, and business directories. These citations show Google that your company is valued by prospects/clients at that location.

How Do I Know That I Need Local Seo in My Roofing Business?

  1. How do I know that I need Local SEO in my roofing business?

If your roofing company falls in that locally-owned category, then Local SEO will help you attract and engage clients. If your business doesn’t appear in the local search results, you will lose potential leads to the competition.

Win More Clients with Local Roofing SEO Today

Local SEO changes fast. You never know when Google will introduce a new algorithm for local searches, but you can be sure that change is coming. That’s why you need to stay ahead of the local roofing SEO tactics. By implementing the 10 actionable strategies discussed above, you will be able to attract local clients looking for your roofing business online.

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With lots of tasks requiring your attention, we know it can be hard to implement the Local SEO strategies on your own. Remember that local roofing SEO is just one part of your internet marketing strategy. If you would like your roofing business to dominate local search results in your area, schedule a free strategy session online with one of the Growth Coaches for assistance today.

Categories
SEO Alexa Google Assistant Growth Strategies Local SEO Marketing Reputation Management Roofing Siri Voice Search Website Design

Tips for Roofers to get Found on Voice Search Devices

 

Create unparalleled customer experience; outrank your competitors and Book More Roofing Jobs with Voice Search SEO

As many roofers know, SEO is a dynamic field, yet it is an essential component of any internet marketing strategy, as discussed in our previous blog post.  The trend for searching online has changed as well. Nowadays, property owners use voice search to look for roofing services or products online.

With voice assistants such as the Amazon Alexa and Apple’s Siri becoming mainstream in most American homes, your roofing business must have a voice search strategy to stand above the competition. So what does voice search entail, and why is it making waves in roofing marketing? And, why is voice search so important for your roofing business? You will be surprised to know how ignoring this emerging roofing SEO trend could adversely affect the traffic and visibility of your roofing website. Read on to get all your voice search queries answered.

What is Voice Search? 

 

Voice search is a speech recognition technology that allows property owners to use the voice command to search your roofing website or app. Users here conducts an online search by saying the terms aloud instead of typing them in the search query box. Property owners use voice search because their hands are full since it is quicker to speak than type, plus you don’t need a screen or keyboard.

Reasons Why Voice Search is Making Waves in Roofing Marketing

Nowadays, most of your customers are finding your roofing business through Google. They simply turn to Google and type (roofing service type) contractor in (name of the town or city) and hire the roofer who pops up on the first page. But now, with the rising popularity of Google assistants, Siri and Alexa, the game of search is changing. Why? Since people don’t speak the same way they do when typing on the search query box, thus all the keyword research you have done using your internet marketing may no longer be helpful.

 Roofers who want to remain visible to property owners in the coming years will be required to find a way to incorporate voice search into their internet marketing strategies because of the following reasons:

A Voice Search Strategy Can Improve User Experience.

Implementing a voice search strategy not only helps your roofing business to remain relevant but also creates a unique customer experience that can foster relationships and increase brand royalty.

Since Google Assistant, Siri and Alexa can differentiate between voices, they provide insights about users that result in more personalized content and messages, which is fantastic for improving user experience. Furthermore, voice search technology can help users to interact with your roofing brand more naturally and seamlessly, thus encouraging loyalty and retention.

Lastly, voice search interactions take less time than text-based ones, which is more convenient for busy property owners who expect instant gratification and stellar experience every time they interact with your roofing brand.

Voice Search Affects Your Roofing SEO 

Another primary reason roofers must incorporate voice search into their internet marketing strategies is because voice search affects roofing SEO best practices.

One of the main reasons for such changes is the phenomenon that people interact with search engine queries differently, whether on voice or text. Voice searches tend to be longer than text-based searches, and you can solve this by including long-tail keywords in your content.

 Similarly, voice search is going to impact SEO by increasing the importance of Local SEO because many mobile searchers have a local intent, such as identifying a roofer in the nearby city or town.

Furthermore, Google Assistant seems to concentrate more on the featured snippets when giving answers to users. This means that your roofing business has to incorporate such best practices in your roofing SEO campaigns.

Roofers Use Voice Search to Drive Traffic

Although the benefits of voice search have not been exploited fully, one thing is clear that roofers who will implement voice search strategies will be rewarded with high roofing website traffic. When a voice assistant provides an answer, it also prompts the user to visit the roofing website in which the response was pulled from.

For roofers, that are successful with voice-optimized SEO; this could imply a boost in traffic if your roofing business appears typically as a top result or a featured snippet that provides solutions to users.

A Unique Voice Search Strategy Helps Your Roofing Business to Outrank the Competition

Having a roofing voice strategy is not just crucial for ensuring that your clients can find your business online, but also prevents prospects from visiting your competition instead.

For instance, if your competitors have implemented a voice search strategy and your business has not, they will rank high in search engines and thus be found more by clients. At the moment, voice search still is a new concept; therefore, many roofers have not jumped into the bandwagon, allowing your business to stand out from them.

Voice Search Helps Your Business to be Available for Clients When They Need Your Services

 The fantastic thing about voice search is that property owners tend to use it when they need specific roofing services or products speedily. Nowadays, consumers are looking for services or products that they are going to use at that moment. For roofers who have adopted voice-optimized SEO, it means that their business will be at the top of the results page when homeowners need roofing services and obtain traffic.

 Just like mobile-first indexing changed the digital marketing landscape and forced roofing websites to change from the conventional form of SEO, voice search will do the same. Because of this, your roofing business needs to create a voice search strategy that will help stay ahead of the curve. Fortunately, this post will provide helpful tips to make your roofing website voice-search ready in 2020.

How to Optimize Your Roofing Website for Voice Search Results

Implement Structured Data

Schema markup or structured data is one of the crucial factors that assist search engines in classifying and organizing your content. In simple terms, this data helps Google to understand information on your roofing website. Having this information will not impact rankings directly, but it will allow you to appear in voice search and featured snippets results.

Using schema markup is crucial for local roofing contractors because property owners usually search for office hours, a phone number, or address. By listing all the details about your roofing company, you stand a good chance of getting conversions, improved digital footprint, and better rankings.

How do you implement structured data on your roofing website? If you are using WordPress, look for schema plugins, and you will see hundreds of schema markup functionalities. If your hands are full, consider outsourcing your SEO to a reputable roofing marketing agency.

Claim Your Google My Business Listing

To ensure that your roofing business is ready for local search, you will want to claim and optimize your Google My Business profile. Include accurate contact details and the name of your business, operating hours, and correct phone number. It is also advisable to write a short description of your business and the roofing services/products that you provide. Be sure that your information is consistent in all the directories. Finally, make sure that you select a category that corresponds with your business.

You should also try to add high-quality images that depict the services that your business offers and you plus your employees. This will help to build trust among property owners searching for your roofing business. One effective way to make prospects find your roofing business is to include business contact details at the header or footer of your website.

Speed Up Your Roofing Website

Prospects/ clients using voice search can be in a hurry; after all, voice search is faster than typing a query in a search query box. To ensure that you achieve your prospect’s need for speed, make sure that your website loads in less than three seconds. Page speed is a crucial factor that influences search engine rankings.

You can use various tools like Google’s page speed insight to check your roofing website loading time. The good thing with this tool is that it gives you numerous suggestions on how to improve your page speed. Ensure that you prioritize visible content, minify CSS & HTML, optimize images, eliminate unnecessary plugins and theme elements, and implement browser caching.

Make Your Roofing Website Mobile Friendly

As a roofer, creating a mobile-friendly experience should be the core of all your optimization efforts. After all, the majority of voice search queries occur in mobile devices. When optimizing your roofing website for mobile devices, you need to remember the following things:

  • Use mobile-responsive roofing website design to create unparalleled user experience across numerous devices.
  • Avoid using flash to add media or effects on your site instead of using HTML5.
  • Make your site easy to navigate by making clicks and links significant enough to read.

 If you want to know whether your roofing website is compatible with mobile devices, try out a mobile-friendly compatibility test on Google.

Focus on Long-Tail Roofing Keywords

Short-tail keywords are slowly becoming less relevant in conversational search queries, and the trend is bound to continue in the coming years. Prospects using voice search ask direct questions, to obtain more relevant answers. That’s where long-tail roofing keywords come in.

Long-tail keywords are generally specific. As the name suggests, these are keywords that are longer than a typical search query. Prospects act like they are conversing with a human being during a voice search.

For example, when typing a search query, a prospect uses relevant keywords like the best roofer in Tennessee. While conducting a voice search, a prospect might ask, Hey Siri (or Ok Google), where can I get the best roofing contractor in Tennessee? Therefore, it is highly recommended that you find and utilize conversational keywords that prospects would use while talking. You need to find long-tail keywords and include them in your content.

Improve Your Online Reputation

As a roofer, you already know that bad reputation (whether offline or online) can adversely affect your voice search rankings-Google even shows ratings on a scale of 1 to 5 (1 star being described as worst, 4-5 shows your business is the best. If you want to improve your prominence on result pages, make sure that clients/ prospects are talking positively about your business.

Client testimonials are another effective way of proving your trustworthiness and authority. So are positive mentions on Home advisor, Social media, and Yelp. Fortunately, Blackstorm Roofing Marketing can help your roofing reputation by sharing positive client testimonials on your website, collecting reviews from your previous clients.

Stay Ahead of the Game by Implementing a Voice Search Strategy in Your Roofing Website Today

In today’s competitive roofing landscape, your roofing business needs to stay ahead of the curve. If you want to stand out from other roofers, voice search SEO is something that you cannot afford to ignore.

Voice search allows your business to create an unparalleled customer experience. Stay ahead of the curve is what we believe in here at BlackStorm Roofing Marketing. That, combined with our primary focus on the roofing industry, makes us the best choice for your digital marketing needs. As a roofer, you might have worked with different marketers who don’t know the ins and out of your industry.

Now that you have understood what voice search is and why every roofer is swearing by it, its time to improve your SEO strategy to incorporate this new trend.

If you need help finding experts to create and implement voice search strategy in your roofing business, schedule a free strategy session with our SEO professionals today.

 

Categories
Voice Search Alexa Amazon Alexa Marketing

SuperEasy Ways Roofers Can Use to Get Found on Alexa Almost Instantly

Give Your Roofing Business a Voice, Stay ahead of the Competition and Book More jobs with Alexa

Hey, Alexa, where can I find an experienced roofing contractor near me?

In the modern roofing landscape, most of your clients are finding your business online through Google. They turn to Google and type roof replacement (service type) contractor in (name of the city or town).

But now, with the rising popularity of Alexa, the rules of the game are slowly changing. Why? 

Because local voice search is the new norm, and thus roofing contractors must optimize their websites to get found on Alexa, Siri, and Google Home Assistants.

Here are a few suggestions why you must get found on Alexa when crafting your local roofing marketing strategy, as well as surefire tips you can implement today to make your business voice ready.

Why is Getting Found on Alexa Important for Roofing Contractors?

While some property owners still use Google’s search bar, the dramatic shift to using Alexa is becoming prominent. From smart home devices, like Google Home to Amazon Echo, property owners are no longer using the search bar to get their roofing questions answered. Instead, they use a voice-enabled device to ask them. But the words they speak are very different from the keywords you have been using on your internet marketing strategy for years.

For Instance, if they want to find a roofer, they will ask, Alexa, who is an experienced roofing contractor near me? As opposed to typing in the search bar, “roofing contractor in Murfreesboro.” They could also ask questions like “Who can I hire to replace my roof?” or “is there someone near me who can fix my roof?”

So the secret to success in today’s voice search world is to think about the type of questions property owners are asking and then incorporating them in your online marketing strategy accordingly.

3 Ways Roofers can use to get found on Alexa for free

So, major roofing contractors have been investing in voice search and reaping maximum benefits. But all they do is to fix or repair roofs, just like your business. So, if they are booking more jobs via Alexa, what is stopping you?

Much like having a mobile-friendly roofing website or an app, voice activation is also another platform worth considering, and being found in Alexa is as crucial as being found on a tablet, desktop, or mobile. Here are three tips that will help you get started with Alexa:

Alexa skills kit

Amazon has compiled an excellent guide to help your business get involved with voice. Just like building a roofing website or app, there are guidelines to consider and rules to follow. It incorporates their voice design guide, which takes you through all the stages of the design process.

You will need to think about questions that property owners will ask and the way your design will answer, and this ultimate guide to ensure that your interaction feels natural, answers accurately, and offers excellent service. Consider partnering with a reputable roofing marketing agency for more support.

Schema Markup

As a roofer, you need to make sure that your business is showing up in voice search results. One excellent way of achieving this is by using structured data known as schema markup.

Schema assists search engines in understanding the content of your roofing website. When direct queries are asked in Alexa, such as “where can I get the best roofer near me?” 

Correct schema markup will assist your roofing business to show up in search results on Alexa.

Understanding Intent and Conversational Content

Your content is paramount for success in voice search. Question asked on Alexa and Siri are more structured than the typed ones. We talk as if to a partner or friend. As a roofing contractor, you need to make sure that your content answers questions that property owners might have naturally. Write informative, conversational content.

Try to know the intent behind each query. If the user is requesting to know about the differences between a roof replacement and roof installation, they might be looking for your services. If they want to know how much it costs to fix a roof, then they have more intent to book a roofing job.

Make sure that your content will incorporate long-tail keywords that will be relevant to the searcher’s intent.

Alexa is here to stay. Make sure that your roofing business gets found on Alexa and book more jobs today.

How can Roofing Contractors Optimize for Amazon Alexa?

Alexa has the highest percentage of the total smart speaker’s market share. However, it only occupies 25% of the overall voice search market share when you consider devices like (computers, games console, and phones amongst others)

Alexa gets your local roofing business details, reviews, and photos from two primary sources. Yelp offers most of your local business details, reviews, and photos for the Alexa search. So, if you optimize your Yelp listing, your roofing business will easily get found on Alexa.

Let’s make sure that your roofing business is optimized for voice search and get found on Alexa by prospects.

At BlackStorm we are Roofing Marketing Pros, our mission is to empower and educate roofing contractors like you to understand your options to make better business decisions that will increase your sales and grow your roofing business. We develop effective internet marketing solutions that convert leads and drive relevant traffic to your business. Stop losing qualified leads to your rivals. Schedule a free strategy session with our experts to make your roofing business get found on Alexa today!