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Growth Strategies Lead Generation Local SEO Marketing Paid Advertising PPC Promotion Retargeting SEO Social Media

How to Market Your Roofing Services After A Recent Storm

Has a storm recently rolled through your area of service? You know it won’t be long before roofers from everywhere are crawling all over the affected neighborhood. Have you ever wondered what you should do in situations like this? 

I currently live near Nashville, Tennessee, and I witnessed several tornadoes roll through a couple of times. I drove through the neighborhoods that were affected, and I noticed many roofing companies are hard at work. As I was driving around, I wondered, if I owned a roofing company in the local area, what would I do to ensure that I received the most amount of jobs possible in this current situation. So, as I was driving through, I was brainstorming on how I could reach these individual homeowners with my message.  

Here is a guide that I came up with to effectively reach those homeowners in a recently affected storm-damaged area:

Do Your Research

Find out the specific zip codes in neighborhoods, and addresses that have been affected by the recent storm. Find out which houses might have been damaged by the recent storm and if insurance could replace their roofs.

Google Display Ads

Once you have found the addresses and the ZIP codes in the neighborhoods, you can pinpoint where you want to target display ads. What I would do is create ads that target the homeowners offering storm-damaged roof services. Once they click on the ad, I would redirect them to a landing page with a video of you in the neighborhood weaning out the different roofs while explaining how you can help the homeowners. On this landing page, you want to be sure to leave a call to action instructions, either calling a phone number right away or filling out a lead form.

Physical Postcards

After the research you did earlier, you can go to the nearest Post Office and find out how many addresses are in the affected neighborhoods. You can ask the post office to ship to these addresses your postcard with a message telling the homeowners that you could be the solution to their storm-damaged roof. 

Be sure to leave a strong call to action.

Yard Signs

Let’s say that the storm just blew. You need to place yard signs on all major intersections throughout the entire part of the town that has been affected. Once you have started doing a few jobs in that area, leave your yard signs right where you completed the jobs. The neighbors will drive by this sign over and over, day after day. The yard sign will serve as social proof that a customer is happy with your service, and this will tell them the message.

Door knocking

I am personally not a fan of door-knocking because it is like you are chasing the customer instead of them coming to you. However, if you have an extra workforce, this is an exception to use the door-knocking technique. You can give your door-knockers the neighborhood’s zip codes so they will knock on each door in that affected area. It would help if you offered value at the entrance to these prospects. Try providing them with some samples (ex. roofing samples, etc.). If they are genuinely interested in your services, you can take down their information in return for a visit with samples in hand as well as a professional salesman to try to close the deal right then and there.

Google Search Ads

In times like this, you can set up Google Search Ads designed and tailored for storm-damaged searches. All the homeowners are looking for solutions to their roofs. You want to be sure to target these individuals with your ads. These tips will be beneficial leads since they are actively searching for a solution to their roofing problem.

Storm Damage Organic Rankings

Lastly, you need to create a landing page tailored for storm damage Roofing Services within the specific cities you serve. Once you have this landing page with plenty of content and you are already proactively doing SEO on your website, this page should rank effortlessly. Your competitors are doing it, so you might as well do it and make sure you do it right. If you do not currently have this ready, use this time to be proactive in the next storm. All you need to do is create an SEO optimized storm damage Roofing Services Page.

Conclusion

All over the country, there are different kinds of storms that can affect home roofs. But the message of this article can also be applied to each specific type of storm. If you do the action steps listed above, I guarantee you will get more jobs than you thought possible!

If you would like to hire a professional team that specializes in Roofing Marketing to implement these strategies for you then contact us today!

Categories
Local SEO Marketing Reputation Management SEO Social Media Website Design

The Roofing Off-Page SEO Checklist

Get on top of search engine results, drive relevant traffic and get qualified Leads online with Off-page SEO

In 2020, there will be thousands or millions of active roofing websites over the internet. The figure is so high that new roofers may think it’s hard to rank for a specific roofing keyword on the search results page.

If you think that your roofing blog is unique from others, do you think that Google holds the same opinion? But ranking on top of Google search results is not an impossible task.

That’s where search engine optimization (SEO) comes in. As a roofer, you need to optimize your content so that it can rank higher in the search engine results pages.

Two SEO activities can help your roofing business to claim a top spot in the search engine results pages.

On-Page SEO

It involves optimizing the elements of your roofing website that you have direct control over and can help to drive relevant traffic to your roofing business.

Off-Page SEO

Off-site or Off-page SEO describes action outside your roofing website that has an impact on your rankings. It involves improving the perception of the prospects/clients and search engines based on relevance, authority, popularity, and trustworthiness.

It refers to the actions that you and others take to improve your roofing website rankings. For example, when you are commenting on another roofing website or submitting a guest post, you are doing Off-site SEO.

Why Does Off-Page SEO Matter to Your Roofing Business?

Although the ranking factors and Google algorithm change so fast, it is clear that off-page SEO plays a vital role in improving your roofing website authority, relevance, and trustworthiness to rank high in search engines.

Google has been thinking of how they can offer customers/prospects the excellent results on their searches. For them to achieve this, they look at various ranking factors including on-site SEO, Off-page SEO, and other high-quality ranking factors.

Off-page SEO offers excellent insight on how other sites and people perceive your roofing website. A high-quality and relevant roofing website is likely to get a good number of backlinks or references since it is deemed as valuable. Off-SEO related factors carry over 50% weight of how Google ranks websites.

Backlinks

Off-page SEO revolves around creating backlinks. Backlinks assess the content quality for search engines. The more quality backlinks your site has, the more it will rank high in the search engine results.

Most Common Types of Backlinks

Natural links

These are links that your roofing website gets when another site finds your content relevant.

Manually-Built Links

These are links acquired through link-building strategies like running influencer marketing campaigns

Self-Create links

It is built by incorporating backlinking in online directories, forums, and blog comment signature.

Building backlinks is one activity that happens outside your roofing website that affects your rankings on the search engine results.

Other Off-site SEO practices include:

  • -Social media marketing
  • -Guest Blogging
  • -Influencer marketing
  • -Giveaways and events
  • -Visual marketing
  • -Question and Answer.

The ultimate aim of these practices is to create a reference to your roofing website over the internet. The mention can be a reference to your services or products.

Essential Off-Page SEO Techniques That Roofing Contractors Need to Know

Off-site SEO revolves around improving the perception of the search engines and users about your roofing website. It can be attained by getting links from reputable and trustworthy sites, content shares, and positive reviews from other sources.

A lot of roofing contractors wrongly think that Off-page SEO revolves around creating links alone, but it is more than that. Here are some off-page techniques that Google loves more:

Guest post: This will remain a powerful off-SEO technique in 2020. It builds natural links to your roofing website or blog to enhance your online reputation in the industry. When looking for guest posting opportunities, search for ones that are related to the roofing industry.

Infographics: An excellent way to create natural links for your roofing blog or roofing website is by developing infographics. People love visuals than text. An image is worth a thousand words. Always remember to share infographics on your roofing website.

Article Writing:  Make sure that you write posts regularly and submit them to sites related to your industry.

Research Your Competitors:  You can get linking opportunities by spying what other roofers are doing online. Get to know which sites they acquire backlinks from and reach out to those sites for the same if you find out that a site may be interested in featuring your business, reaching out, and pitch them to see if they can link to your roofing website as well.

Forum Discussion: using forums is an excellent method to connect with prospects interested in your roofing business and build a community. Make sure that you use” do follow” links to get backlinks.

However, strict rules must be followed when joining these forums. Provide valuable comments and information related to the topic of discussion.

Social Media Engagement- Every time your content is shared, commented on, and liked on social network platforms, it improves your site rankings on the Search Engine Result Pages (SERP’s).

Local Listings- Listing your roofing website on directories like Google My Business, Yahoo Local, Yellow Page, and Yelp helps to improve your search engine rankings.

Q/A Submission-   Answering questions from prospects is a great way of driving relevant traffic to your roofing website. There are several sites that you can use to answer questions from prospects like Quora.com, Yahoo.com, answer.com amongst others. The traffic derived from these sites is of high-quality because the targeted audiences visit your roofing website.

Off-Page SEO Checklist for Roofing Contractors

Off-site SEO can make or break your search engine rankings. Fortunately, you can fix off-site problems, if you follow carefully the items mentioned in our checklist below:

Identify and Fix Crawl Errors

A “crawl error” simply means that Google is having problems trying to access individual pages on your roofing website.

You can quickly identify such errors in the Google Search Console coverage report. If you find out that Google is having issues accessing one of your crucial roofing website pages, you need to have the problem resolved ASAP!

Know-How Google Views Your Roofing Website Pages

Sometimes prospects/clients can see everything on your roofing web page…. But Google cant.

If Google can’t access your roofing pages, then there is no way they are going to rank!

That’s why we recommend you to use the Google Search Console “Inspect URL” feature.

When you do, you will be in a position to know how Google views your roofing website pages.

Make sure that your Roofing Website is Mobile-Friendly

Google recently launched a Mobile-First algorithm

Which means?

If your roofing website is not optimized for mobile devices, then it is not going to rank on top of Google search results.

Fortunately, you can tell the mobile-friendliness of your site through a Google Mobile-Friendly test.

Check your roofing website loading Speed

Does your roofing website load within the first three seconds or less?

If not, your roofing website will not rank high in SERP’s.

That’s why you need to use the Pagespeed insight tool to know how your site is performing for both mobile and desktop users.

Benefits of Hiring Experienced Roofing SEO Company

If you want your roofing business to claim the top positions in Google Search Results and get more qualified leads online, search engine optimization experts can help.

SEO professionals can help to take your roofing business to greater heights. As a leading Roofing SEO agency, Blackstorm Roofing Marketing understands that there are advantages to outsourcing your roofing SEO. In the long term, these advantages outweigh the cost of various savings you might have trying to do SEO on your own, particularly if you don’t have enough time or you are inexperienced.

When you want to hire a roofing SEO agency, you must know what to expect if you invest in their SEO services. At Blackstorm Roofing Marketing, we want to make sure that you get the most out of your SEO plan.

Here is what you can expect when you invest in On-page and Off-Page SEO Services from Blackstorm Roofing Marketing:

  • Roofing Website SEO Audit: When you register for SEO services, our experts will analyze your current SEO strategy. They will examine your roofing website analytics, performance, and more. From this analysis, they will develop a comprehensive SEO strategy that will take your roofing business to the next level.
  • Keyword Research: Key phrases trigger your roofing website to rank high in the relevant Google Search Results. Our SEO professionals will help you find the right keywords that will rank for your business.
  • Page Speed Optimization:  If your roofing website loads slowly, it won’t keep leads in your business. As we have discussed, site speed is a critical factor that affects your roofing website rankings. At Blackstorm Roofing Marketing, our team will help to minimize unnecessary code, optimize images, and reduce redirects so that your site can load faster.
  • Responsive Design: We know that prospects access your roofing website from various devices. Thus, we incorporate responsive design into your roofing website to make sure that all clients/prospects have a positive experience on your site.

Partner with the Right Roofing SEO Experts Today

SEO is one of the best ways of getting free roofing leads online through search engine results. At Blackstorm Roofing Marketing, we have more than ten years of experience creating digital marketing campaigns that drive results.

Our SEO professionals will make sure that your roofing website gets relevant traffic and claims a top spot on Google search results.

If you are ready to create an SEO campaign that will drive more traffic and leads to your roofing business, schedule a free strategy session with our experts to see how Blackstorm Roofing Marketing can improve your online presence.

Categories
Growth Strategies Lead Generation Marketing Paid Advertising PPC Reputation Management SEO Social Media Website Design

Should You Hire a Roofing Marketing Agency or Keep Things In-house?

Increase Conversions, Leads and Roofing Sales with an Experienced Roofing Marketing Partner

Should I hire a roofing marketing agency or create a marketing department in-house? When it comes to marketing your roofing company, this can be a crucial decision to make. You may get different suggestions from your business partners but still, be confused about choosing the right option.

There are several factors to consider when determining whether to establish an in-house marketing department or outsourcing to an experienced roofing marketing agency. These factors include cost, relevance, capacity, results, stability, expertise, and perspective.

So, let us examine some facts in detail to see if hiring a reputable roofing marketing agency is the right decision for your business.

Expertise

The roofing marketing landscape is competitive and complicated. With so many tactics available- including search engine optimizationwebsite design, pay-per-click advertisingretargeting, and social media marketing, to mention a few –it is nearly impossible to assemble an in-house marketing department with all the skills to implement your roofing business marketing strategy. Roofing marketing agencies have the skills, experiences, and tools that will help you get most out of your marketing efforts.

Cost

Hiring a roofing marketing agency to promote your roofing business online is cheaper than creating an in-house marketing department. Here is how: No staffing costs. When you hire an agency, there is no sick or holiday pay, pensions or salaries, no office to rent or software to buy. Just turn us off and on whenever you need us. Time is money, and marketing campaigns consume a lot of time. A roofing marketing agency understands how to optimize your PPC campaign.

Capacity

In the modern business environment, where every roofer is asked to meet ever-shrinking deadlines and wear several hats, creating an in-house department to market your services can be a considerable challenge. Hiring a marketing agency to promote your roofing business online frees up your time to concentrate on what you do best- running your roofing business.

Perspective

A good roofing marketing agency brings a new perspective to your marketing plans. It should evaluate your good ideas and challenge you on not-so-good ideas.

Stability

Let us assume that you have an in-house marketing department. What happens when one of your staff leaves? If your roofing SEO experts get hired by another company, that expertise and knowledge leave too. With a roofing marketing agency relationship, that concern vanishes. Good roofing marketing agencies have several members well-versed with a different aspect of online marketing; therefore, your marketing campaign never misses a beat!

Reporting

Mostly overlooked, your roofing marketing agency should be motivated to report on the results they have achieved over a given period. After all, a good roofing marketing agency must be able to demonstrate value and offer a positive Return of Investment (ROI) on your marketing dollars.

Choosing whether to outsource your roofing marketing to an agency or create an in-house department can be a crucial decision. But when is the best time to hire a roofing marketing agency?

 

4 Warning Signs it’s Time to Hire a Roofing Marketing Agency

Here are the telltale signs that will help you know whether time has come to hire a roofing marketing agency:

Roofing Sales are Stagnant

If you know that there is a massive demand for roofing services in your neighborhood and your sales team and prices are stellar, the problem with your lagging sales could be ineffective marketing campaigns. A straightforward way to know? A right roofing marketing agency offers a free brief strategy session. Book one and understand why your roofing sales are dropping day by day.

They will assess what you are doing now and offer ideas for improvement. You will come out knowing how your marketing strategy is messing you up, and a conviction that you should work with a marketing agency.

Your Marketing Results are a Miss or Hit

If your roofing marketing results have been a miss or hit, you might have concluded that inbound marketing does not give results at all. Could your blame lie with your inadequate marketing approach?

A roofing marketing agency will assess your goals and challenges carefully and draft a strategy to overcome those hindrances and achieve those goals. Over time, they will refine your approach to achieve a higher ROI.

Your Sales Department is not Generating Good Leads

Assuming that your salespeople are hard-working and skilled, it could be that your marketing campaigns are producing poor-quality or few leads. A good roofing marketing agency will monitor your current sales process and incorporate its marketing services with your sales team. With the support of your sales team, they will develop a stellar marketing plan based on real results.

Low Marketing Budget

Hiring an internet marketing specialist, content creator, PPC experts, web designer, and social media specialist can be very expensive, especially if you don’t have enough marketing dollars. Creating an in-house marketing department is out of reach for most roofing contractors, but you can still enjoy all the perks of all those skills and experience at the cost of one staff!

Make Your Decision

There are various reasons why roofers should hire an agency or do their marketing in-house. Both are viable methods of growing your roofing business.

After everything is said and done, your ROI is the most important number to your roofing business. Accordingly, your decision should be based on what will give you the highest ROI and grow your roofing business. Between the options, decide which one will provide you with the maximum benefits at a lower cost.

Are you trying to choose between a roofing marketing agency and an in-house sales department? Choosing the right roofing marketing agency is the difference between getting a Google penalty and growing your business, so you should not take this decision lightly.

 

Here are some reasons why you should choose the BlackStorm Roofing Marketing team to grow your business:

No Long-term Contracts

We allow results to speak on our behalf, and so offer month-to-month contracts to our customers. You will not have to fear being stuck with long-term contracts with Blackstorm roofing marketing.

Ownership Mentality

We market your roofing business as if we own it. We strive to learn every aspect of your roofing business model – from analyzing your competitors to calculating your profit margins.

Simple Monthly Reports that you can understand

We are always honest and transparent about everything we do on your roofing website. We track the results to the bottom line (ROI).

Industry Expertise

Unlike other digital marketing agencies, who specialize in several industries, we have got a soft spot for roofing companies. If you own a roofing company, then we can be your # 1 internet marketing partner.

If you want to know how we can help your roofing business to grow, feel free to schedule a free strategy session with our roofing marketing experts today!

 

 

Categories
Marketing Social Media

7 Reasons Why Your Roofing Company Needs a Good Social Media Marketing Strategy

When leveraged correctly, social media can generate roofing leads, drive targeted traffic, and improve your SEO results.

Do you want to build lasting bonds with your roofing clients?

Are you wondering whether your roofing company needs a social media page?

If so, this post has got you covered!

It is estimated that over 3 billion people use various social media platforms across the globe today. It is not a secret social media has taken hold of our lives. Recent statistics show that the average person spends at least two hours per day on social media.

So, if your roofing business is not taking advantage of social media, then you might be losing prospects, referrals, and possible contracts.

This post will give seven reasons why your roofing company needs a good social media presence to outshine the competition.

Without further ado, here are the top reasons why roofers need an active social media strategy to maximize their Return on Investment.

A Social Media Strategy is Key to Providing Strong Customer Service

Social media will help your business to share photos, industry articles and customer testimonials to showcase your expertise to clients or prospects. Social media offers a cost-effective way to handle client’s complaints on time. This helps to win your client’s confidence.

Social Media Helps to Improve Your Roofing Business Reputation

As a roofing contractor, being visible on social media can help to generate more leads, drive traffic, and book more jobs. Social media provides a low-commitment and easy way for prospects to express their interest in your roofing services. Lead generation is such a crucial advantage that social media offers to your roofing business.

As a roofer, your online reputation is vital for success, and that implies that your roofing business must have an excellent social media presence to market its services effectively. Trust carries everything on how prospects perceive your roofing products or services. If prospects come across a bad review, they are not likely to trust your business. But if they find glowing reviews over time, their trust will keep on growing.

Our team will recommend a great social media strategy that will bring in more positive reviews and minimize the risk of an upset client ruining your roofing business reputation.

Social media marketing is just as crucial as Web design, SEO, PPC, an integral part of any roofing marketing strategy.

Social Media Can Turn Past Clients into Referrals

Since you are in the home improvement industry, your past clients can be a goldmine –particularly if they loved your job!

Don’t let that precious resource fade away and hope that they may contact you later for future work.

Why can’t you allow your past clients to work for you? Wondering how?  

We are discussing converting past clients into referring customers. These clients can spread a word to their family members or friends who may require roofing services.

Social media provides a free avenue of spreading positive recommendations about your roofing products or services. Ask your satisfied customers if they can send you a positive review to put on your roofing website, or jot down something appealing about your friendly and skilled service on your roofing business social media page.

Besides, requesting your clients for a positive review, you can create profiles in several review sites and put direct links to your profiles in newsletters, follow-up emails, and websites.

Social Media Boosts Your Roofing Lead Generation Efforts

Part of a huge secret of social media marketing for roofers is identifying where to invest your time and money to attain your lead generation targets. With recent research proving that social media marketing offers over 50% marketing leads of telemarketing, direct mail, PPC, and even direct mail, there is no doubt that this a powerful lead generation tool every roofer should use.

There are various ways you can leverage social media to generate leads from LinkedIn groups and Twitter chats to YouTube Videos. However, these may take some time before they yield noticeable results.

Blackstorm Roofing Marketing Team can guide you all this, from evaluating what your roofing business is doing in the mainstream social media to aligning your social marketing and roofing sales objectives.

Social Media Makes Your Roofing Business More Searchable

 When a potential business or homeowner is looking for a reputable roofer near them, they are most likely to type the long-tail keyword” How do I find an experienced roofer to fix my broken shingle?” in their organic search, besides recommendations.

Having a vast online community of business or homeowners surrounding your roofing brand tells Google that you are offering high-quality services, thus increasing your visibility in the search engine results.

“While social shares may or may not affect a web page’s position in search listings, your social profiles influence the content of your search results. In fact, social media profiles are often amongst the top results in search listings for brand names” (Source)

 The Right Social Media Strategy Can Help Your Roofing Business Stay Ahead of Competition

As a roofer, you spend much of your time researching about what you can do to outmatch other roofing contractors in your neighborhood. To be successful at it, you must be able to delight and retain clients. Every post that your business makes on social media stays on top-of-mind for clients, because they remember the positive experience they had with your team.

Social Media helps you to diversify your Roofing Marketing

If your roofing business is only using one marketing tactic, then you are doomed to fail. You might have heard stories of roofing websites that used to rank high in search engines being wiped out by Google. Advertising will continue to become more expensive as new roofers with deep pockets make their way into the market. Email marketing is getting complicated day after day. Thus, don’t over-rely on one roofing marketing tactic.

Ready to Get Your Roofing Company Noticed on Social Media?

Marketing your roofing company can be an uphill task, but our experienced team can make the job a little simpler. You already know that mainstream social media platforms like Twitter, Facebook, and LinkedIn can help to engage your roofing prospects- but how can these platforms work for you?

If you are ready to begin marketing your roofing company on social media, then we are here to help! Blackstorm Roofing marketing social media experts will help you in all aspects of social media marketing from account set up, tracking, posting, and more. If you want to improve your roofing company’s visibility on social media, contact us to book a free social media marketing strategy session with our roofing experts today.

 

Categories
Growth Strategies Marketing PPC Promotion Reputation Management Retargeting SEO Social Media Website Design

How to Choose Your First Roofing Marketing Agency

Do you want to expand your roofing brand’s reach, generate exclusive leads, and increase your sales?  

If yes, this post got you covered!

But how do you market your roofing company with limited in-house workforce or no marketing professionals at all?

You need to hire a reputable roofing marketing agency for help.

Sounds so easy, right?

Not always, particularly if you have never worked with a digital roofing marketing company before. What questions should you ask first before hiring a roofing marketing firm? What unique qualities should a reputable roofing marketing agency possess? And what type of results should you expect?

 What does a roofing marketing agency do?

 Without further ado, let’s dive into the basics!

What is Roofing Marketing?

Roofing Marketing refers to the process of promoting your roofing services/products to potential clients within your geographical service area. There are several unique ways to market and promote your roofing business, including door hangers, print ads, television, and radio commercials. You can also depend on client referrals and word of mouth recommendations to bring new clients to your business.

While the cost of traditional channels of marketing continues to rise, their effectiveness at producing leads has been decreasing over recent years. This trend can be attributed to the growth of digital and marketing channels. As most clients/ prospects spend much of their time online, it is vital that you make your roofing website and other accompanying online tactics an integral part of your roofing marketing strategies.

The essential component of your digital roofing marketing strategy is your roofing website. Every content on your website should talk directly to your ideal prospects, based on the client profile that you had initially created. Your roofing website should allow prospects to accurately and quickly vet your company as being capable, trustworthy, and experienced to complete the project. A roofer should include customized photos, actual members of the marketing team, client reviews, and testimonials on their roofing website to give confidence to users that your business can be trusted and counted.

 

Besides a stunning website, your roofing marketing strategy should also incorporate other content marketing forms such as videos, social media marketing, and email newsletters. These are all unique tactics of reaching out to prospects with well-targeted messages that prompt them to take appropriate actions.

For instance, you can send out an email newsletter to your former clients providing a free roof inspection or running a successful paid ad search campaign using ZIP codes of areas that were recently hit by a storm. Video is another great way of connecting with prospects and converting leads into clients.

SEO (Search Engine Optimization) is a must for any effective digital roofing marketing campaign. When clients are looking for roofing services online, they are not likely to go past the few listing on the first page of search engines. So, you must make sure that your roofing website appears on the first page of search engine results for customers to find your services online.

Why Do You Need to Hire a Digital Roofing Marketing Agency?

If you are like most roofers, what forces you think to engage a roofing marketing agency is it to answer this question “Do I outsource my roofing marketing to an agency or do it in-house?”

The decision to hire a digital roofing marketing agency usually is influenced by the few scenarios outlined below:

Your In-house Roofing marketing team is overtaxed and small

If your in-house marketing team is unable to meet the ambitious growth objectives of your roofing company, then you need assistance. Even though your in-house staff can do the job well, they may lack the effectiveness and efficiency of a roofing marketing agency. Hiring a reputable digital marketing agency will help you and your employees to concentrate on other crucial duties of running your business.

You Have a Limited Marketing Budget

Lack of enough marketing dollars makes it impossible for your business to hire additional marketing professionals. When you outsource your roofing marketing, you will save a lot of dollars. Hiring people, acquiring facilities for their work and training them are some of the things required to create a marketing department in your business. While outsourcing your roofing marketing will require you to part with only a fixed amount every month. It will save you money that could be used on buying marketing programs and paying salaries.

Outranking Your Competitors is Becoming Difficult

As a roofer, you need innovative digital strategies and new technologies to stay ahead of your rivals in the market. Your in-house team may lack the innovation and technology required to get ahead of the curve. Fortunately, hiring an experienced roofing marketing agency will help your business to outshine other roofing contractors online.

If the scenarios described above sounds familiar, then you have come to the right place. Because selecting the right roofing marketing company can give you the industry experience and fresh perspective that can help your business stand out from the crowd online. Here’s how:

What Can a Roofing Marketing Agency Do For your Business?

 There are several critical competencies that any modern roofing marketing company should deliver, including:

SEO (Search Engine Optimization)

This is a very crucial online marketing technique that helps to put your roofing website on top of search engine results when customers search for your services or products online. Read on the importance of SEO for roofers in 2020 to learn more.

Roofing Website Design

Your roofing website should be a true reflection of your business strengths and professionalism. A roofing web design agency helps your business to stand out as a leader in the competitive roofing niche.

Reputation Management

This service helps to establish, monitor, and grow your roofing brand’s standing on the company, product, and online review sites. Prospects/investors search for information on review sites before they make their decision.

Social Media Marketing

Keeps your roofing brand relevant, visible, and increases engagement in social networks that your target audience uses most. An experienced roofing marketing agency knows how to make your brand famous on multiple social media platforms.

A top-notch roofing marketing company will offer all the services described above but boost their impact on your business by handling campaign management, strategy, monitoring, continuous improvement, tactical plans, and accurate reporting.

Wait, Does My Roofing Business need all the services described above?

A roofing marketing company list of services can feel overwhelming, mainly if you are a new roofer on the block! A good roofing marketer should be sensitive to roofing companies that are new to outsourced marketing services and those that have little or limited marketing budgets.

The trick to success here is to select an agency that is willing to start small and scale-up with time. You can start with one campaign, business project or location and then diversify later after you have achieved some good results. This is a common practice- you don’t have to break your bank to dive into all the marketing methods discussed above.

How to Choose the Right Roofing Marketing Agency

When it comes to roofing marketing agencies, a single online search will reveal dozens of them that live near you. But how do you know whether your roofing marketing is the real deal or not? 

Here are some crucial tips to help you out;

Match their Experience and Skills to Your Unique Needs

This is crucial. Examine your roofing marketing agency skills to check whether their specialty aligns with your unique needs. Do not go for a generalist! Instead, search for a roofing agency that concentrates on a few areas and performs them very well. Such an agency will be well-placed to deliver remarkable targeted results than a big agency that does everything sparingly.

Know that it is more about Tactics and Skills

It is good to have fancy technologies, whistles, and bells (Sometimes they can assist). But when it comes to choosing a roofing marketing agency, you need an agency that is visionary to act as your partner.

Cost Should Match the Experience level and Value-added

You can be tempted to select the cheapest roofing agency out there, but know that such agencies are not worthwhile in the long run. The more qualified and experienced an agency is, the more expensive (usually), but the more they can help your business achieve its goals. Request for case studies that are specific to your roofing business and be wary of agencies that promise fake results

Partner with a Roofing Industry Expert

You can narrow down your search by looking at agencies that have experience in the roofing industry and can thus understand your unique problems. Hiring an agency that is experienced in roofing marketing can help you out.

Assess their Unique Analytical Capabilities

The ability to implement a roofing marketing strategy is only part of the process. Data analytics is an integral component of developing successful roofer marketing campaigns. Your digital marketing agency should be in a position to optimize and analyze results accordingly. You need to check whether the agency has the right analytical tools or platforms to achieve good results.

Read Client Reviews

Nowadays, customers read reviews before they make a buying decision. Thus, building an excellent online reputation is a crucial part of any roofing marketing strategy. Read online reviews first to get a glimpse of what it is like working with your roofing marketing agency.

Ask Questions

Here are some of the critical questions to ask before hiring any roofing marketing agency:

  • How long have they been operating the business?
  • Are they members of professional associations that are crucial to your roofing industry?
  • What services do they offer?
  • How did they help other roofers achieve results?
  • What is their level of expertise?
  • What is their current customer retention rate?
  • How frequently do you receive new campaign reports and updates?

What Can You Expect When Working With Blackstorm Roofing Marketing Team

 There are many roofing marketing agencies out there, but we have what it takes to make your roofing brand successful in the competitive landscape.

Here are some of the reasons that have made us stand out from our competitors:

No Long Term Contracts

Unlike other digital marketing agencies that force you to enter into cumbersome contracts with them, at Blackstorm Roofing Marketing, you only pay for services rendered. You will not be worried about being stuck in long term marketing contracts with Black storm roofing marketing.

Ownership Mentality

We market your roofing business as if it is our own. Our marketers embrace the “Think a roofer” attitude in all our marketing projects. That mentality helps us to learn every aspect of your business before developing a cut-throat digital marketing plan for you.

Take Advantage of Our Experienced Roofing Web Design Team

Our professional design team focuses on creating roofing websites that are responsive, visually-appealing, and can generate leads on auto-pilot. And when you combine that with SEO, you are going to crush your competitors online hassle-free.

Proven Approach

The most successful roofers take a strategic approach (Instead of a tactical one) when running their business. That’s why we make data-driven decisions, treat your roofing website as lead generation machine, optimize your conversion rates, and establish the credibility of your roofing business.

Industry Expertise

Over the years, we have worked with many roofers like you to achieve remarkable results. If you are searching for a digital marketing partner for your business, then we are the right agency for you!

Result Oriented

Some roofing agencies will promise you first page rankings, more conversions, and more booked jobs. But we know that there is no more significant benefit than boosting your revenue potential. That’s why we track all our marketing efforts down to your bottom line.

Excellent Customer Service

We want you to be pleased with our service (and, of course, ROI results) and refer your friends or family for assistance.

Final Thoughts

Are you planning to hire a roofing marketing agency but don’t know what to do next? Feel free to contact us; we will be glad to answer your questions. Schedule a free roofing marketing strategy session with us today.

Categories
Growth Strategies Local SEO Marketing Paid Advertising PPC Promotion Reputation Management SEO Social Media Website Design

Online Marketing Tips for Your Roofing Business

Before the widespread introduction of digital technology, most Roofing marketing efforts consisted of adding listings to the yellow pages, placing ads in newspapers, and buying spots on local radio stations. But of course, times have changed. Nowadays, roofers need to stay connected to the Internet and harness the power of online marketing to reach more prospects. 

The Mobile Internet and the Changing Consumer Behavior

Even the most successful Roofers can no longer rely simply on word-of-mouth recommendations from their clients to reach new prospects. Business owners, especially Roofing service professionals like you, need to understand the enormous power of the Internet for search and discovery. Whether people are looking for specific products, procedures, or local Roofing services, many will go online to find what they’re looking for. 

According to the latest data from Internet World Stats, there are over 3 billion Internet users worldwide today. Ninety-nine percent (99%) of these Internet users utilize search engines frequently to look for information. 

Finding information through social media is on the rise, with 74% of online adults using social media sites, according to recent data from Pew Research Center. Facebook proves to be the most popular social network, dominating the social media arena with 71% of online adult users.

Meanwhile, mobile device ownership and usage continues to soar along with the rise of various online technologies. Consumer ownership of smartphones has gone beyond 143 million, and tablets are now owned by over 71 million people. People don’t just own these devices for nothing; they are using their smartphones and tablets to consume online content. Many have become multi-platform users, and use their smartphones, tablets, and desktop computers to perform searches and complete various transactions.

Nowadays, clients are savvy when it comes to searching for information. They no longer turn to traditional means of locating a Roofing service company. Why should they when they can find everything they need online. And if you cannot provide them with the information they’re looking for, then they will go to another roofer.

Here are some tips to help your Roofing business take advantage of online marketing:

Build a responsive website.

As a roofer, you need to think of your website as a representation of your Roofing company. It needs to have the feeling that you want your clients to experience once they contact you. Your website must be clean; it must convey beauty, comfort, and trustworthiness.

Of course, your website should also provide them with the information they’re looking for and should be highly navigable.

  • Contact information, as well as directions to your clinic
  • An easy-to-access list of your services
  • Quick links to your blog and social media pages
  • A corner where clients can post and read reviews about your services
  • A mobile-responsive design to cater to clients using their smartphones and tablets

Have SEO done for you.

Sixty percent (60%) of clients get information about Roofing using search engines. Additionally, 8 out of 10 potential clients begin at search engines like Google, Bing, and Yahoo when searching for a roofer.

To ensure that your website gains better rankings on search engines, here are some important SEO practices:

  • Optimize keywords, URLs, titles, descriptions, and alt texts
  • Publish relevant and fresh content such as articles, blogs, videos, and infographics
  • Improve your website’s loading time

Improve your local online presence.

Search engines—particularly Google, Bing, and Yahoo—offer local listings for businesses so that they can increase their visibility within a specific area. By having your clinic listed on these search engines, you increase your chances of getting found by people searching online for roofers within their geographical location.

Aside from these listings, you can also make use of other local directories and Internet yellow pages such as Yelp, City Search, and SuperPages. You may also integrate your SEO and social media optimization into your local online marketing initiatives to turbocharge your campaign.

Be active on social media.

Forty-seven percent (47%) of clients getting information about Roofing to use social media. Simply put, your business needs to utilize the power of social media to cater to potential clients who, at the same time, are active social media users. To market your services in this area, you need to:

  • Be active on popular platforms such as Facebook, Twitter, Google+, and LinkedIn
  • Have a regular discussion about Roofing tips and guides
  • Include a link back to your main site and blog
  • Post photos that can attract the interest of potential clients
  • Post announcements of promos and special offers

Invest in PPC (Pay per Click) Advertising.

If you’re aiming for immediate positive results with your campaign, you may consider investing in PPC advertising. Using PPC, you can place ads alongside organic search results, which can increase the possibility of potential clients visiting your website. Aside from running ads on search engine results pages, you can also place ads through social media sites like Facebook, Twitter, Google+ and LinkedIn.

Manage your online reputation.

Negative online reviews pose a great threat to your Roofing business. In contrast, positive reviews have the power to boost your clientele. More than half (54%) of the total people looking for Roofing information online are engaged by reviews and referrals from friends, while 30% are engaged through online forums.

To keep a positive online reputation, here are a few reminders:

  • Publish genuine consumer reviews in relevant websites
  • Optimize your social media accounts
  • Set up a blog and post compelling content to push down negative reviews about your services

Maintain a traffic and analytics system.

So you have a great website and you publish fresh informative content. But do you know how much traffic you are getting? Or if you’re getting any traffic at all? To track your website’s performance, you need to have a traffic and analytics system that can:

  • Inform you about your website’s total traffic, with a breakdown of data from organic, referral, direct, paid and social sources
  • Alert you of any crawl issues on your website
  • Let you know which of your campaigns are working or not
  • Discover keywords that you may optimize
  • Inform you of your website’s average ranking on search engines

For busy professionals like you, this is a lot of work. And, of course, you need to stay focused on more important matters about running your Roofing business.

That is why we’re here.

As technology advances and consumer behaviors continue to evolve, so you must adapt to the changes. Your online marketing strategies need to be efficient so you can ensure that your Roofing business doesn’t end up left behind.

We can provide everything you need to boost your online marketing campaign and eventually grow your business. Here is a list of our services: