I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.
7/18/2019 - Google
Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.
8/25/2019 - Google
They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer
8/15/2019 - Google
BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer
8/09/2019 - Google
Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!
As a roofer, knowing how roof insurance claims operate will help grow your roofing business. By understanding the ins and outs of such claims, you can guarantee a smooth relationship with insurers, serve your clients effectively, minimize delays, and get your invoice paid promptly.
While insurance claims can be tricky to tackle for roofing contractors, knowing how these claims work doesn’t have to be an uphill assignment. This post will explain the step-by-step process of roofing insurance claims to assist you in achieving the best results for your customers and roofing company.
How Does Roofing Insurance work?
Generally, the process of a roof insurance claim can be classified into the following steps:
Insurance Adjuster Inspection
After the property owner/manager reports the wind or hail damage to their insurers, the insurance company will send their experienced adjuster to assess the damage on their own. The adjuster will inspect the roof, noting the damaged areas that your roofing company had pointed out in their initial inspection.
One member of your team must be present and accompany the adjuster as he performs the examination, responding to any queries that the adjuster may have and ensure no damage is left out. After the adjuster finalizes their inspection report, outlining their assessment of the damage, which will be sent to the insurance company.
Reviewing the Claim
After the adjuster inspects the damaged roof, the insurance company will review the claim to determine the amount of money paid to the property owner for roof repairs or replacement. This process can take a lot of time, explaining why most insurance roofing restoration projects often get delayed.
As the insurance claim is under review, the insurer may request additional information about the damage from your roofing company or ask specific questions about the details you provided. You should respond promptly to such requests and be ready to back up your information with solid evidence.
Finalizing the Claim
Once the roof insurance claim is finally reviewed and approved, the insurance company calculates the total damage value. At this stage, they will send a check to the property owner. The check will cover the cost of either repairing or replacing the roof to its initial condition.
When a property owner receives the check, the insurance company ceases to be part and parcel of the process. Now the ball is left between you and the homeowner to agree on the scope of work and write the contract details for roof repairs or replacement. In most cases, the agreement will cover damages mentioned in the final assessment; but some homeowners may want to conduct repairs above what is indicated in the insurance check.
Making Most out of Your Roofing Insurance Claims: 3 Tips
Know the Language of Insurance Companies
Excellent communication between the insurance agency and your roofing business is crucial to understanding the insurance claim process. Learning to talk the language of roof insurers will help finalize any paperwork required and without any errors when you complete the insurance restoration forms for your clients. When roofers learn the terms’ insurers use, it minimizes error-related delays and fosters clear communication.
Advocate for the Property Owner
When it comes to filing insurance claims, many property owners feel out of control. This is especially true for differences between their damage assessment and that of the insurance adjusters. Homeowners rarely deal with insurance agencies regularly, and thus, they require help from an expert who interacts with insurers almost daily or weekly.
This is where your roofing business comes in. If there are vast differences between the insurance adjusters and your damage assessment report, you should defend your client from the insurance company. This will help to solidify your reputation as a roofer who offers incredible customer service.
Maintain Proper Records
As already stated above, when the insurer assesses the damage, they usually request additional information to support your claim. To minimize delays and help the review process go smoothly, keeping good records of everything related to the restoration project is essential. Such records should be readily accessible by every team member to help them respond to insurance company requests efficiently.
Understanding the Insurance Claim Process isn’t Rocket Science
Boost Your Local Presence & Get Your Roofing Company Found Online By Prospects/Clients.
In the model business landscape, your roofing company needs to have a solid online presence. Even if your business doesn’t operate online, prospects and clients want to see you there. If prospects/clients don’t find your roofing business online, you could lose a chance to expand your client base and spread the good news about your business.
Nowadays, property owners/managers search online for roofers near them, so a vibrant online web presence is crucial to outrank the competition and gain new clients. But how do you stand out from the crowd, attract more clients, and get found online?
8 Effective Ways to Create a Strong Online Presence in Your Roofing Business
1. Create a Captivating Roofing Website
A roofing website acts as a conduit between your company and prospects/clients. Without a captivating roofing website, your business will not thrive in the modern competitive industry. A great roofing website should be visually appealing, user-friendly, and well-suited to drive conversions. Hiring a qualified roofing website design agency will help you create a site that will grab the attention of your target audience.
2. Take Control of Roofing SEO
SEO is a short form for Search Engine Optimization, and it helps your roofing business rank high in the search engine results. Nowadays, when property owners want to find roofers near them, they turn to Google for help.
With algorithms changing daily, it can be difficult for your website to rank on the first page of the search engine results pages. The first step to getting found online when prospects/clients are searching for your roofing services is to launch a dedicated roofing SEO campaign.
That said, developing and implementing a successful roofing SEO strategy is not a walk in the park. But some great tips to level up your roofing SEO game include:
Focusing on the right keywords
Optimizing your web pages with custom Meta descriptions, tags, and titles.
Creating rich content for your most crucial keywords.
Ensuring your roofing website is indexed and listed in major directories like Yelp or Google My Business.
3. Leverage the Power of PPC
Pay-Per-Click advertising has opened up many opportunities in roofing marketing. It can break or make the online presence of your roofing business. That said, go into it blind, and your business will waste thousands of advertising dollars down the drain. Having an online presence is the initial step in promoting your roofing business, but using a pay-per-click strategy can grow your roofing company exponentially.
PPC campaigns bring instant results that organic rankings can no longer match. PPC ads are cheaper than conventional marketing techniques like radio ads, TV, or print media. Best of all, the clients you want to target with PPC are at an advanced stage of their buying journey, implying that they are closer to booking a job than organic prospects who are just “window shopping.”
Many things go into PPC other than running a few ads and expecting the best. But some great tips to optimize your PPC campaigns include:
Reviewing the roofing keywords you want to target
Invest in an informative, well-crafted ad copy
Optimize your landing pages
4. Be Active on Social Media
Social media is a crucial part of your web presence that improves your odds of generating extra income and building client loyalty. It helps prospects, existing clients, and other stakeholders to engage easily through a platform that plays a significant role in their daily lives.
Getting your roofing company online is the first step to creating a web presence for your prospects/clients. But simply being active on Facebook or Twitter won’t cut it. Gone are the days when hiring a summer intern to manage your social media accounts. In the modern roofing landscape, you need to create a strategy if you won’t get ahead.
Creating a clear, visually appealing, and social media advertising strategy is the best technique to align your company goals with your web presence. Several things are involved in social media advertising, including content calendars, posting times, and more. Hiring a roofing social media advertising agency will help you navigate the stormy waters of the social media world and get your roofing business on top of your audience’s feed.
5. Manage Your Online Reputation
As your roofing company grows, you will want to have customers validating that your services are exceptional and worthwhile. In the digital landscape, this implies that you collect as many reviews as possible.
Getting positive reviews on Facebook, Yelp, Google My Business, and other review websites is one of the good ways to improve your online presence. It also boosts your search rankings, Since Google includes reviews in their ranking algorithm.
Another way of boosting your online presence is to respond to all the reviews you have (whether positive or negative). The best way to obtain reviews is to request them. After completing a task, ask clients to leave a review.
6. Claim Your Listings
People no longer use Yellow Pages anymore. Instead, they turn to internet directories like HomeAdvisor, Google My Business, Angie’s List, and Facebook. Optimizing and claiming your listings on these directories can increase your chances of generating roofing leads online.
7. Invest in Great Content to Reach More People
Content is king. While you might have heard this phrase countless times, indeed, quality content is still crucial for any roofing business trying to boost its online presence.
By investing in informative, helpful content, you will automatically optimize your roofing website for search while providing value for your clients simultaneously. This cements your relationship with your clients and ultimately improves your roofing brand.
Some great tips to level up your content marketing game include the following:
Revising your on-page content and optimizing it for search and your clients.
Starting a blog with high-quality materials dedicated to the roofing niche
Produce promotional materials like videos, infographics, and eBooks that address the needs of your customers.
8. Track Your Results
One of the essential aspects of boosting your online presence is to monitor the results. After all, how do you know that you have built a great brand online if you are not evaluating all the various strategies?
Some of the great places to get in-depth results of your various digital marketing strategies to include Bing Webmaster Tools, Google Search Console, or Google Analytics. Such tools have been designed to help you get accurate, fast insights on your various digital campaigns to see what works and what doesn’t.
As a new or existing roofing contractor, you cannot afford not to be visible and active online. However, you must concentrate on building relationships with clients, driving sales, and increasing your brand awareness. At Blackstorm Roofing Marketing, we have been helping roofing businesses like yours create a vibrant online presence that lasts through our internet marketing package. Schedule a free strategy session online to learn more about our services today.
What kind of experience do property owners get when they come across your roofing brand online?
Is your business more concerned with roofing sales or how clients make their way to your company to book jobs?
As a roofer, understanding your ideal clients to help enhance your services starts by creating a roofing client journey map built for your company’s success.
Nowadays, it isn’t enough to build a stunning roofing website and wait for property owners to find your business. It is essential to take proactive action to get your roofing services or products in front of potential customers.
You may have heard of a client journey map, but wondering how your roofing business can benefit from it? But when done correctly, a user journey or client journey map can help to enhance your roofing brand’s client reputation and experience.
Think of a user journey map as a way of getting inside the client’s mind, know their perception and understand how they interact with your roofing business from the start to when they finally schedule for a job.
Keep reading to learn what a customer journey map is, why it is essential and how to create a client journey map for your roofing business.
What is a Roofing Client Journey?
A user journey or client journey refers to a prospect or client experience from when they first hear about your brand until they get an email thanking them for booking jobs with your company. Simply put, it is the entire client’s experience in attempting to hire your company for roofing services or products.
So, what is a client journey map?
A client journey map is the visual representation of your client journey when interacting with your roofing brand. With the aid of a client journey map, you can get a sense of your target audience’s pain points and needs.
Benefits of Mapping out Your Roofing Client Journey
Customer journey mapping is essential since it is a strategic approach to understanding your client’s expectations and optimizing their experience. Here are some reasons why a customer journey map is necessary for your roofing company:
Customer Journey Map Helps You to Stay Focused on Customers
Client journey mapping helps roofing contractors be educated and better understand how customers perceive your roofing services or products, values, and intentions, and how they interact with your business at various touchpoints.
When you bring in your biases and perspectives on how things should be done, a client journey map brings in real-time evidence and helps you understand what’s happening on the ground.
This makes sure that every team member in your roofing company is on the same page on what requires to be done, and they concentrate on creating fantastic client experiences and meeting customer needs.
Deeper Customer Insights Lead to a High ROI
To build a compelling client journey, you should first understand your customer. This implies you know what they want, how they behave, and, more essentially, what they don’t like about your roofing services. This is a crucial part of running your roofing business but is typically missed by roofers who want to build a perfect journey for them (rather than the customer).
The way a property owner interacts with a roofing business or brand through various channels is known as the touchpoints. These are points of interaction and contact that businesses or homeowners have with your roofing company.
Customer journey maps help discover such touchpoints and where maximum struggles and friction occur, assisting you to enhance such touchpoints and optimize every channel based on high-quality, real-time data.
The more meaningful interactions you have with your clients, the higher your chances of getting loyal customers who will market your roofing company to your network.
Customer Journey Mapping Gives Your Business a Competitive Advantage
The process of mapping out your client’s journey offers your roofing company a competitive advantage.
Your roofing crew should discuss your client’s experiences, empathize with their pain points and thus enhance their service.
This already is essential, but in the future, this will be a deciding factor why property owners prefer your roofing services over other roofers.
Helps Your Roofing Business Implement a Proactive Customer Service
A client journey map is synonymous with a road map to your client’s experience. It will help you identify moments when property owners will be delighted and instances where they might be faced with struggles or friction.
Understanding this ahead of time helps you to develop your client service strategy appropriately and intervene at times that increase your roofing brand value to the property owner.
Superior customer service also makes your roofing brand look more reliable to your client’s base. For instance, if it’s wintertime and you are anticipating a surge in demand for roofing services, you can email your customer base letting them know that your team is prepared to help them in case of storm or hail damage.
Customer Journey Mapping Can Help Create a New Target Client Base
As a roofer, if you don’t understand the client journey properly, you also don’t know the psychographics and demographics of your clients. Of course, it can be a waste of marketing dollars attempting to market your roofing company to a broad audience who will not later be interested in your products or services.
Researching your typical clients’ pain points and needs and describing their journey will give a perspective of property owners attempting to attain an objective with your roofing company. Thus, you can market your roofing services aggressively to that target audience.
A Customer Journey Map Can Help Refocus Your Roofing Brand with an Internet Marketing Perspective
Instead of attempting to identify your potential clients through conventional marketing, you can have property owners discover your company with the help of internet marketing.
Traditional marketing involves hacks that are not well targeted at uninterested or generalized audiences and aim to interrupt clients from their daily chores.
The 5 Stages of a Customer Buying Journey
Roofing contractors who understand their client buying journey and concentrate on improving their sales funnel stages always outshine their competitors in the market.
After all, your roofing company is nothing without your clients. So, as a roofing business owner, you should strive to perfect customer experience from the initial interaction going forward.
Nowadays, more than 60% of your customer’s journey is completed online.
Surprisingly, many roofers tend to neglect the client journey altogether, which is a grave mistake, especially regarding their internet marketing efforts. The customer journey helps your business understand your target market, giving your team a vital insight when creating a roofing marketing strategy.
Roofing leads nurtured with targeted content produce more sales of over 20%
Without further ado, here are the main stages of a customer journey that you need to know:
Stage #1: Awareness
This is the initial stage of your buying journey. Your prospects realize that they have a roofing problem or need and are researching information while actively searching for solutions to attempt and resolve the issue. Consider the awareness stage of your client journey as their first impression in your roofing business.
It’s essential to offer value to your potential clients during this first stage to establish rapport and trust with them. If you are not delivering value in the awareness stage, none of the other steps in the buying journey will matter. After all, how can property owners schedule jobs with you if they don’t know whether you exist in the first place?
Let’s face it: Research shows that over 80% of buyers perform research online before calling your roofing business for service.
During this stage, your role as a roofer is to show prospects that you understand their need or problem and offer resources and information that will assist them in navigating their pain points.
Some examples of content to offer during the awareness stage include:
Since you understand that your prospect is searching for information during this stage, that’s what you want to offer in a simple and digestible format for property owners.
Don’t let your initial impression with your clients be like a guessing game. Nothing gives your prospect a lousy start than visiting your roofing website and being left wondering:
This is the second stage in your customer’s buying journey. By now, your potential clients have conducted their first research and have several roofing contractors they can select from. But, the research stage is not yet completed. They have listed their options down, but they will continue to look for more details.
During this stage, they will compare your roofing services with other roofers in the same market.
Here they will make cost comparisons, check out competitors, read online reviews, and learn more about your roofing services to see if that’s what they are searching for. Understanding that your client will be comparing your business with other roofers during the consideration stage, you must position your business in a way that stands out from the crowd.
As a roofer, you need to ask yourself the following essential questions:
iii) Are the benefits of your roofing services clear?
iv) Is my price offering competitive compared to what other roofers offer in the marketplace?
v) What makes your roofing services more competitive in the marketplace?
Most potential clients will contact you for more details by calling the phone number on your roofing website, filling out the forms, or engaging your business via social media platforms. If this is the case, don’t leave them hanging.
This is your chance to step in and be the solution they seek to cure their problem or need. Besides, it is also during this stage that potential clients will want to know more about your pricing and what they would save if they schedule a job with your roofing company.
During the consideration/ evaluation stage, your role is to prove to the property owners that you care and make sure that they have all the details they require to transit to the next level in their buying journey.
Stage #3: Decision
This is where your prospective client is ready to choose from their options and schedule for a job. By now, the potential customer has conducted all the research required to make an informed decision on which roofing services will perfectly meet their needs or resolve their problem. It is at this third stage where customer reviews are essential.
Showcasing roofing case studies is very beneficial at this level and will help to clear the confusion in your prospect’s mind; why should they hire you? Social proof that your roofing services will do what they purport is crucial during this stage.
Request testimonials/ reviews from past clients and put them on your roofing website and other platforms where your potential customers will be visiting to get more details about you, your roofing company, and your brand, in general.
Stage # 4: Retention Stage
Congratulations! If your roofing client has come up to this level, then it implies you are doing many things correctly, from marketing, service to ordering materials. But it isn’t over yet. This is the most crucial stage in your customer’s buying journey. Why? It is much cheaper and easier to retain an existing client than acquiring a new one. During this stage, you should be following up with a potential client to give their review or feedback about the roofing services you offered to them.
Stage #5: Advocacy
This is the last stage of your client buying journey and one that takes effort to achieve. It is where your roofing client becomes an ambassador/ advocate for your brand. They talk great things about your roofing services; refer family and friends to your roofing business, and market your company aggressively through word-of-mouth recommendations.
Steps of Creating a Great Customer Journey Map in 2021 & Beyond
Step #1: Understand Your Target Market
In order to promote your roofing services effectively, you have first to understand who you are advertising to. The target market is a broad generalization of the ideal customer for your roofing company.
It is the kind of property owner that is likely to schedule a job with your roofing company.
For instance, if you operate a roof installation company, your target audience will be somehow different from a contractor who deals with leaky pipes.
As a roofer, determining your target market revolves around knowing the exact problem you solve. This assists you in having a clear perception of your ideal client.
Who will benefit from your roofing services?
Who experiences the challenges/ problems that you solve?
These are kinds of property owners that can be part of your target audience/market.
Once you understand who your target market is, you can develop ways of reaching out and segmenting them into groups.
Pinpointing your target audience can be an uphill assignment, mainly if you know all the various aspects that make up demographics within your preferred market.
Here are some factors to consider when defining your target roofing market:
a) Where your potential buyers are situated; your company only offers roofing services within a specific area (like a county, city, or state), which reduces your target audience and changes your advertising strategies. As a roofing contractor, you don’t want to waste marketing dollars displaying ads to property owners living in Tennessee when your company only operates in Florida. It would be best if you focused only on your target markets.
b) How old are the prospects you want to target?
You need to understand the age groups of people you target with your roofing services or products. For example, when Taylor Swift launches a new album, she isn’t focused on 60-year-olds with her ads. They aren’t interested in the album that was released. Thus understand whether you are targeting Millennials or seniors with your roofing services.
c) What is your target audience interested in?
When segmenting your target market, kindly concentrate on the ideal client, not generalizing demographics that might be interested in your roofing services.
Once you know who your target audience is, you can break them down into various buyer personas to assist your business in narrowing down multiple groups within your target audience/demographics.
Step #2: Highlight Your Buyer Personas
So, now you know who your ideal client is in general. However, that won’t be every property owner. Every roofing company has different kinds of clients.
Sticking with our previous example of a roofing business example- their client would include business owners, homeowners, office buildings, apartments, and typically anyone with a roofing problem.
Buyer personas are crucial for thoroughly understanding your client base and developing advertising messages specific to their problems. Listing down customer personas of your ideal types of clients helps to know what you are doing right and what could be enhanced upon.
Once you know the different buyer personas you are dealing with and crafting roofing marketing messages specifically for your audience. Each buyer persona has a different experience working with your roofing business; just ensure that it is a positive experience.
Step# 3: Customer Journey maps
Talking of the experience your previous client had with your roofing company, what does that consist of? What is the journey of each client that uses your roofing services like? At what point do they interact with your roofing company? Where are they redirected after they submit information or schedule a consultation?
Each interaction that your roofing company has with the client is a part of the client’s journey.
Think about your latest client. List down each step they took to schedule a job with your roofing business, from where they found your company, filling out their details on your roofing website, or getting a follow-up email or call later.
Mapping out the process that a property owner goes through to use your roofing services can be beneficial. In essence, the client journey is your service. Sure, you may install a new roof on their home, but the homeowner remembers more than the services offered. They judge your company depending on the quality of work and remember how partnering with you made them feel. It impacts directly on the future of your company.
Frequently Asked Questions on Customer Journey Mapping
How did the property owner find your roofing business?
Roofing clients may find your business through Google search, online directories, printed advertisements, and external links. There are numerous ways your roofing company could be located if you are doing everything right to get your business in front of them. At Blackstorm Roofing Marketing, we offer Search Engine Optimization (SEO) services that can help prospects find your roofing company online.
How did the client reach out?
Once a client finds your company and is interested in your roofing services, they later contact your business via one of your communication points or touchpoints. These are platforms you open to clients, including your roofing website, email, phone, the social media network, or contact form.
Let Blackstorm Roofing Marketing Experts Help You!
The only barrier standing between your business and potential clients: It might be your roofing website design. Simple tweaks to your landing page or homepage might be all you require for skyrocketing your conversion rates.
It has worked for hundreds of roofing contractors we have worked with. Let our experts try it on your roofing website, search rankings, online reputation management, and social media adverts.
Are you getting sufficient roofing leads? Is your phone ringing as expected to book more jobs?
There are many reasons your answers may be a resounding “no.” The effect of COVID-19 has undoubtedly caused a decline in sales for roofers as property owners adjust to the new normal. As the internet becomes an essential tool in the client’s purchasing journey, roofing marketing becomes a crucial investment.
High customer involvement, lack of specialized roofing marketing agencies, poor industry reputation, and stiff competition are some of the problems facing an average roofing company today.
1. Create an Effective, Functional Roofing Website Optimized for Search and Conversions
Your roofing website is the heart of your internet marketing strategy. If you don’t have a roofing website, creating a website is one way of reaching your prospects/clients online, anywhere, anytime.
Roofing is a high-ticket item that needs a high level of client trust. Over 75% of clients judge a roofer’s credibility based on roofing website design alone. An outdated, no website or broken site can instantly vent that trust.
Make sure your roofing website looks contemporary, slick, and professional. Use educational content and interactive elements to inform browsers about your company and respond to any questions they might have.
Optimize your roofing website for conversions and SEO so it keeps sending a consistent stream of qualified leads, even when your business offices are closed.
Create a sales funnel and quality landing pages to capture roofing leads.
Property owners /managers are the potential buyers of your roofing services, so make sure they can find your roofing business in local searches online. Prospects are looking for a roofing company like yours, so you need to optimize your website to appear in front of these wallet-out potential clients.
If you want to appear in local search results related to your roofing services, begin selecting the right keywords. Keyword selection and research are crucial parts of SEO since they influence which search results show up on your roofing website. Local search marketing will keep your phone ringing and prospects visiting your project sites. List your roofing business in major online directories and create and claim your Google My Business account to get started with local roofing SEO. Contact our SEO experts if you need help establishing your local online marketing presence.
3. Run a PPC Campaign to Get Immediate Results
You should be on top of Google search results before you can start to obtain serious leads and traffic from organic searches. Getting on top of Google search results can take months or years with search engine optimization. If you don’t want to wait, you should not ignore Google Ads or Pay-Per-Click advertising.
Pay per Click advertising works by putting your ad or brand message in front of business or homeowners who are actively searching for your roofing services. PPC ads are shown because roofing businesses bid on particular keywords (for your business, it may be something like roofers in Murfreesboro, TN)
To get started with PPC, select the keywords. Like with roofing SEO, focus on long-tail keywords. This will not only drive relevant traffic but will also reduce the cost per click.
Once you have the keywords ready, you can start to bid for the ad placement. You can set the minimum or maximum amount you are willing to pay every time a prospect clicks on your ad. Your quality score and the maximum bid will determine where your ad will be placed in the search results.
However, it is more preferable to have a higher quality score as opposed to the maximum bid. This is because Google wants to offer the most relevant search results for users. That’s why roofers (regardless of their substantial marketing budgets) can’t buy their way to a good ad position.
When searching for roofing marketing ideas, you will note that PPC is one of the best ways to obtain qualified roofing leads. With PPC ads, you can reach more valuable prospects interested in your roofing services.
Factors like the quality of your landing page your roofing ad links to and the relevance of the ad to the searcher’s query will assist you in determining where your advertisement will rank.
4. Connect With Your Prospects through Social Media Advertising
Social media is one of the effective marketing and advertising methods for roofing contractors. Social media profiles like Twitter or Facebook help you to connect with your target audience directly. By leveraging social media advertising, you can create valuable content for your prospects/clients and interact with them.
To get started with social media advertising for roofing marketing, select your platforms wisely. There are various platforms that you can use, including Pinterest, LinkedIn, Twitter, Instagram, and Facebook. That said, you want to use platforms that your audience frequents most to make sure that you reach them.
Once you select your platforms, engage with prospects/clients by posting content about their favorite topics and your business activities. Publish videos and photos of your completed and current projects and other roofing news or trends that may benefit your audience.
Remember to include social media in all your marketing collaterals, such as your brochures, email signatures, and roofing website footer. Social media advertising will not produce results overnight but can boost your following and engage with clients in your local market.
5. Use Video Marketing to Showcase Your Roofing Projects and Brand
They say a picture is worth 1000 words; what about a video? It’s more powerful. Nothing strengthens the authority of your roofing website like a video. If you have a roofing website with high-quality video content, you will enjoy a higher conversion rate than rivals without video.
You can leverage the power of video marketing by creating a video of your latest project. Video marketing can help you to:
Portray your competitive differentiators
Boost online engagement
Establish your roofing brand and its personality
Create fascinating videos by showing your crew’s undertaking project or produce positive video testimonials from your customers. Remember to upload videos to Facebook and YouTube to generate leads and to enhance your brand image.
6. Solicit Genuine Online Customer Reviews
A high-ticket business like roofing relies heavily on client’s level of trust, and genuine online reviews provide one of the best ways of enhancing that trust. Research shows that more than 80% of prospects trust online reviews just like they do with personal recommendations. Plus, client reviews show on Google search results with star ratings to help your brand look more appealing than companies without.
You are going to get a mix of negative and positive reviews. Getting negative reviews isn’t the end of the road since people expect to see lousy reviews. The crucial part is that manage online reviews.
Property owners want to feel valued. If you don’t have time to manage online reviews, you can invest in online reputation management services. Such services will help you manage your reviews better so that you keep your current and past customers happy while attracting new ones.
7. Blog about the Latest Trends in Roofing
Start a blog on your roofing website and create content on the hottest trends on roofing. This will make you look well-informed and intelligent. Approach roofing websites that accept guest posts and publish posts to expand your reach and get valuable backlinks. Create and publish authoritative content on the roofing niche to become an authority in the roofing industry.
8. Nurture Roofing Leads to Convert With Email Marketing
If you are searching for roofing marketing ideas, email marketing is an excellent option for your roofing business. This strategy assists you in nurturing roofing leads, helping them to convert. To use email marketing, you must get a list of subscribers.
An effective way to do this is via your roofing website. To get client’s emails, you can offer them an exclusive template or guide. By investing in email marketing, you will get leads interested in your roofing services. It is a great roofing marketing idea that will help grow your roofing company and improve your brand awareness online.
9. Ask Roofing Material Manufacturers for Backlinks
External links from reliable domains are very crucial in boosting your search rankings. Contact roofing material producers you have previously worked with and ask them to include your name in their customer’s list. Many roofing material suppliers have pages that list roofers who use their products. This is vital for improving organic search results and online visibility.
10. Set up Call Tracking
If you are like most roofing contractors, your potential and existing clients call your office to obtain details or ask questions about roofing projects. These are your qualified leads, and you need to track them. Set up call tracking on Google Ads and analytics to stay on top of phone leads and later create nurturing those leads.
11. Use Multichannel Roofing Marketing
Any medium you utilize to market or engage with your roofing clients is known as a channel. Clients can move from one channel to the next within a blink of an eye. They might come across a post on LinkedIn, go to your roofing website to know more about you and your company, check reviews on your website, and contact your office through their mobile phone. That’s why you need to have a presence on multiple channels online.
12. Use Geofencing Advertising to Reach More Roofing Leads Online
Geofencing advertising is a great roofing marketing idea to assist your company reaches new leads.
With Geofencing, you create an invisible fence encompassing a specific area, generally surrounding a building like your business.
Once property owners enter the fence, they get a notification about your roofing company or see a Facebook ad related to your roofing business. This can prompt them to think about contacting your business.
As a roofer, you want to focus on conferences, trade shows, and other events where your leads will frequent. It is an excellent way to get attendees to get exposed to your roofing company for the first time. Geofencing presents a perfect opportunity for your roofing business to target your prospects in areas where they are likely to be thinking about your services or products.
13. Use Analytics to Measure Your Roofing Advertising Campaign Success
The best roofing marketing strategy isn’t complete without measuring or tracking the overall results. For example, how does your roofing website measure up against rivals?
While they are helpful deliverables, site traffic and rankings are not the actual measurements of your campaign success. To ensure your internet marketing and roofing website is performing optimally, track the following analytics:
Measure Advertising, Revenue, and Sales
Of course, you can’t pay your crew with rankings or web traffic, but you can with income/revenue. Revenue and sales are good indicators of your roofing marketing success since they affect the money coming into your roofing company daily.
But how do you determine your sales and revenue? Tracking the number of roofing leads you have and what their buying journey is like on your roofing website is essential. A good roofing SEO strategy will measure the qualified traffic, conversion rate and get involved in conversion rate optimization.
Besides, you also need to track the number of calls received through various online marketing initiatives like Google Ads and Facebook ads.
14. Use Retargeting Ads
Have you ever come across those ads that seem to follow you around the internet? You search for roofing contractors on Tuesday and the rest of the week, all you see are ads for roofers. This is known as ad retargeting, and it is an intelligent strategy for high-ticket jobs like roofing services.
Retargeting uses the information collected from a prospect’s previous online searching behavior to show up relevant ads. For instance, a prospect who has been researching the cost of an average roof could see your ads, although they are not actively searching for roofing services information.
You can use retargeting with Facebook ads, Google ads, and more. As potential clients see your retargeting ads over time, it creates awareness of your roofing brand. Ad retargeting is a fantastic way to grow your roofing company on a minimal budget.
Offline Roofing Marketing Ideas to Reach New Prospects
15. Make Money from Bad Weather
By focusing your roofing marketing on local and seasonal needs, you can create campaigns in response to weather profit and events from poor weather.
Based on the region of the country where your company is situated, your clients may need gutters to deal with rain barrels or downpours to conserve rainwater. Clients may be in need after a huge storm damaged many roofs in your area. These are just instances where your marketing and business activity can correspond with the weather.
PPC ads can help roofing contractors make most of the bad weather. They provide a great way to target your marketing both locally and seasonally. Since you create PPC ads faster, you can use them to take advantage of upcoming or ongoing weather. That’s something you can’t achieve with billboards, print, or other conventional marketing methods.
Is a heavy downpour forecasted for next month? Instantly put up a PPC ad for 20 or 30% off roof inspections, urging clients to prepare for the storm. Remind potential customers now it is an excellent time to begin any major roofing projects they have been postponing.
The best part is that such Google Ads helps you to choose specific locations and only display ads to prospects in those locations. This implies you won’t waste marketing dollars in locations you can’t offer services in. If you serve a more comprehensive service area, you can target various ad campaigns to multiple regions within those territories. You can even target ZIP codes within a specific city.
16. Sponsor a Local Event or Sports Team
There must be event organizers, local school clubs, and sports teams searching for sponsors in your area. Support a team and print your business logo prominently on their caps and shirts. Sponsor a local event and showcase your brand name at the event through posters, billboards, video projection, or other branding techniques.
17. Run a Direct Mail Campaign
Direct mail can get new roofing clients if done correctly. Long-form letters don’t work in an age where people seek instant gratification, but leaflets and postcards can grab the attention of potential clients. You can craft your mail to include a particular offer that helps you measure its effectiveness.
Get creative with your roofing direct mail campaign design to generate even more brand awareness, leads, and recall. Consider aligning your strategy with your professional roofing business card design as well.
18. Trade Shows to Get New Commercial Roofing Leads
Trade shows don’t just offer a chance to check the competition; you can get partnerships, new leads, and company awareness. Ensure that anybody who comes to your stand obtains a freebie they will deem valuable. Besides, you can offer educational content on home improvement and residential roof repairs. Lastly, make sure you follow up with prospects you come across.
19. Give Away Something for Free
Most property owners will be interested in doing business with roofers who offer something for free. They are likely to identify with roofing businesses that offer freebies. Based on how you decide to execute this roofing marketing strategy, it will boost your brand awareness and help you stand out.
You can offer a free deal such as a free roof estimate or roof inspection. It can also foster goodwill in your prospects and make them think of your company every time they need a roofing contractor.
20. Get Involved in the Local Community
Another inexpensive way to market your roofing services is by getting involved in your local community. You can either help fix a roof in the surrounding community. No matter the activity you decide to be involved in, make sure you use branded items like T-shirts, vehicle wraps, etc. this will go along a way to showing your community that you care while assisting you to gain exposure. You should also post community on social media profiles to reach a larger audience. The community will view you as a business that cares about them much more than revenue or profits.
Roofing Marketing Ideas- Leverage Technology
21. Automate Online Marketing
Nurturing leads can be challenging and tedious, especially if done manually. Use automation to streamline messaging and minimize your workload. Schedule social media posts, write an email sequence, Incorporate SMS into your roofing website, and combine messaging with the levels in their buying journey.
22. Nurture Customers with CRM Technology
Leads are the lifeblood of any roofing business. You should generate as many qualified leads as possible and nurture them through the conversion funnel. Using a CRM will make sure that you track all the leads and nothing falling through the cracks. There are various specialized roofing CRM software applications available in the market. Monitor them and select one that’s suitable for your business needs.
Improve Service Delivery with Emerging Technology
Mobile apps have revolutionized how people search for roofing services online. Integrated mobile solutions are available to manage all kinds of roofing projects, including estimation, design, material calculation, and project coordination and management. Roofers who evolve with technology will outrank their competitors by booking more jobs through digital client interactions.
How to Market Your Roofing Company-Wrap Up
Implementing all the roofing marketing ideas above can be a daunting task, especially if you have many things requiring your attention.
With this post, you now have helpful hints on how to market your roofing company, both online and offline.
Do you have any queries? Maybe you are not sure what keywords to use or how to optimize your Google Ad campaign.
At Blackstorm Roofing Marketing, we continually monitor SEO, PPC, social media adverts, and more. Schedule a free strategy session online with one of our Growth Coaches to create a detailed internet marketing plan to meet the specific needs of your roofing business today.
The roof is an integral part of your house and can also become one of the most expensive to install, repair, and replace if left unattended. Shopping around for your upcoming roof replacement or repair project can be a mind-boggling experience, particularly when you start getting numerous estimates from different roofing contractors.
However, the process of hiring a roofer shouldn’t be an overwhelming undertaking. If due diligence is done and you know the kind of information to look out for in a roofing estimate, selecting a roofer to install, repair or replace your roof should be a breeze.
So, what essential details should you look for in an estimate for your upcoming roof repair or replacement project?
Essential Elements to Look Out For In a Professional Roofing Estimate
As a homeowner, you should know what goes into a proper roofing estimate. This way, you won’t fall prey to predator roofing scams that appear right after a significant storm.
Before you obtain an estimate, it is highly recommended that you contact a roofing contractor or visit their site to see if they offer a free roofing estimate or not. You can reach multiple roofers in your area to contract and compare which contractor is the best roof repair or replacement estimate for your home. This is exceptionally critical since roofing is a considerable investment you will have to make once or twice in your lifetime.
All roofing estimates are not created equal. That explains why you should review crucial information in each estimate before making the final decision. A fair roofing estimate should include all the details you require; if not, please ask your contractor.
Without further ado, here are some elements that you every legit roofing estimate should contain:
1. A Full Project Description
Your preferred contractor should give a detailed overview of the tasks to be done, including the payment terms, team members responsible for specific jobs, and the start and end date in their roofing estimate.
All flashing locations, material types, and even the size of fasteners and nails to be utilized should be itemized. The contractor should define each item clearly in their estimate to help you make an informed decision. Furthermore, it would help if you got that roofer’s estimate in writing to help with your project results.
If the roofing services you booked come with warranties, your roofer should include such information in the estimate. The guarantees of materials and artistry must be presented precisely in the roofing estimate. Often, limited lifetime warranties will offer protection during the initial years of your roof’s lifespan and become typically ineffective after a specific number of years.
Your roofing estimate should clearly explain whether you can transfer the warranty to a new owner if you sell the home. When a good contractor offers you a free roof estimate, he/she will explain all those details down in writing.
3. Roofing Materials to be Used
All roofing materials to be used in completing your project are crucial when calculating the total cost. Such materials may include but are not limited to soffit components, shingles, flashing, gutters that should be replaced, and any other material your roof will require. Even the sealant utilized in waterproofing open areas needs to be added to the roofing cost estimate.
All the materials to be used in your project should be included in the roofing company estimate. If you realize that one estimate fails to capture some items listed in all the other bids, then that’s a warning signal.
4. Company Contact Details
A reasonable roofing estimate should include business contact information such as company name, email address, phone numbers, and postal address. These details will help you ask questions, if any, about the estimate you have just received from your roofer.
The contractor’s licenses and insurance should be put prominently so that you can rest assured that they are a legit roofing company. If a roofer doesn’t have the appropriate insurance or licenses given by the city or state, don’t hire them for your project.
5. Cost of Permits and Labor
Every item in your roofing estimate should have labor factored in it. Your roofer’s labor should be listed clearly in the final roofing project cost estimate. For instance, your EPDM roof cost on your estimate will be the cost of the material plus the labor involved in repairing, replacing, or installing them.
Every roofer will have a different labor cost, but the material prices will be almost the same in a given area. Likewise, the cost of permits varies from one location to another, but such details should be included in your estimate.
6. The installation Method used to replace or install a New Roof
The installation technique, number of nails used on each shingle should be included in the final cost estimate. If your roofer doesn’t use the hand nailing method, you may miss this section in your assessment. If so, you can assume that the contractor will use the air nailing technique in your project.
7. Clean Up and Dump Fees
After the process of roof tearing off is over, lots of debris will come out of your house. Such waste will be loaded into a truck and dumped at any site your contractor deems preferable. Your roofing project estimate should indicate the cost involved in taking the debris to a landfill and the labor costs involved.
The estimate should include the expense of such clean-up after your roofing project is completed in the same breath. The time is taken to collect nails and missed house debris to ensure that your property is spotless should be included in the roofing estimate.
8. Approximate Timeline of the Roofing Project
The roofing estimate must clearly state the start and end dates. This can be altered if they find more damage after the roof repair project starts.
What Are the Early Warning Signs That You Need a Roof Replacement Estimate?
It can be hard to know when your roof is almost falling apart, but you should keep a close eye on these telltale signs:
Loose or Missing shingles: if most of your shingles are loose or missing, then you need to contact a professional to inspect your roof and give a reasonable roof replacement estimate.
Sagging: if you notice a saggy roof, that’s a surefire sign that you might require a roof replacement cost estimate. Failure to act promptly will make your roof collapse.
Signs of Water damage: Checking in your attic is the best place to begin. If you notice mildew or mold growing in the attic, it’s recommended that you schedule an inspection and estimate for your roof replacement.
Debris in gutters: If you find granules via your downspouts and gutters after rain, it’s time to get a roof replacement estimate from a reputable roofing contractor.
Abnormally High Energy Bills: If your energy bills have increased recently and you don’t know why then you need to have the roof inspected by a professional and get an estimate to have your roof replaced or repaired.
Roofing Estimate-Takeaway Points
As a homeowner, you are likely to get multiple estimates from roofers in your area. But it would be best if you determined whether the contractor you choose meets all the above requirements on his or her roof replacement or repair estimate.
Even if you choose a high-end roofer, make sure he/she is a certified installer of the roofing materials used, has the proper licensing and right insurance, and doesn’t subcontract the work.
If your roof is not performing its role of safeguarding your home and belongings from the elements, then it is time to schedule an estimate for your repair or replacement project.