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Promotion Reputation Management Website Design

What to do if Your Roofing Website is hacked?

Build trust with a secure roofing website

In March 2016, Google announced that over 50 million websites were culprits of getting hacked. A statistic that has ever been rising rapidly in recent years. If your roofing website has been hacked, it could adversely hurt your rankings, so prompt action is essential. As a roofer figuring out your next course of action may be your biggest headache. This post will help you to understand why roofing websites are hacked and ways that you can use to shield the bad guys from accessing your site.

Many roofing websites are created using the four significant Content Management Systems like Drupal, WordPress, Magento, and Joomla. WordPress controls over 60% of the total CMS market. So, this post will generally concentrate on WordPress sites, although the concepts can still apply to the other content management systems.

Why Would the Bad Guys Want to Hack Your Roofing Website?

Quite often, roofing contractors misinterpret the importance of securing their sites because they see themselves as unlikely to get hacked. However, roofing websites can be cut because they are perceived as vulnerable, so the bad guys can use software to hack massive sites automatically. So, what do hackers gain from their malicious acts?

Website Data

As a roofing website owner, you will have several clients making payments online; hackers see this as an opportunity to sniff financial information of your clients like debit or credit cards.

Automated Black Bots

Roofing websites can become vulnerable to hackers through an automated script. Same way, Google crawls your site to index content hackers use black bots to check for vulnerabilities.

Blackhat SEO

This is where hackers place redirects or links in your site to earn affiliate revenue. Note that these links or redirects are not visible.

System Resources

Here hackers try to access your server and send out thousands of spam emails; this will get your site and server blacklisted easily, increase utility bills, or even get your roofing website shut down.

Malware

Hackers can infect your client computers with malware such as key loggers, viruses, or other malicious software to capture information.

7  Important Steps to Take If Your Roofing Website Has Been Hacked

Inform Your Web Designer/Hosting Provider

This is the first crucial step you need to take immediately after you realize that you are a culprit of a hacking incident. In most cases, your web hosting provider can help to fix hacking problems because they are equipped with the necessary expertise to handle such issues. If your hosting service provider is not in a position to help contact your roofing website designer or system administrator.

Run a Complete Virus Scan On all Your Computers

 The bad guys in their efforts to hack your roofing website infect your computer with spyware, viruses, malware, and Trojans. Use an effective commercial antivirus to detect such problems. The hackers create backdoors, which help them to avoid the normal authentication process to access your roofing website.

Remember those un-used plugins and inactive themes are soft spots for creating hackable back doors. Many renowned roofing website designers help roofers in scanning malicious and malware codes.

Assess the Nature of Damage

It is vital to know the severity of the hacking attack and the damage caused to your roofing business.

By knowing its severity, you will develop an appropriate strategy to fix it up. Get the data from the Google Search Console, where you might have received messages on malware and spam.

Also, look at your webmaster tools under the “security issues” segment to know the kind of hacking that was experienced. Checking all threats can be quickly done by comparing it with a backup.

Change All Passwords

Changing passwords is one of the initial steps to take when your roofing website is hacked. Just do it- alter your passwords even if you will write them down in a book, after doing thorough clean up and virus scan-reset, all the passwords. Since the bad guys are about your email addresses and passwords, make sure that you reset a password that is hard to guess.

You should change passwords on all sites where you have entered financial and personal details. Try to reset passwords that are hard to crack.

Shut Your Roofing Website Down

You should take your roofing website offline temporarily after the hacking incident. This action will help to save clients and people who access your roofing website from malicious span files and malware. Secondly, it will give time to your web designer or hosting provider to fix the issues without any interruption.

Clean Your Roofing Website

Before you begin the process of cleaning up your site, you should first check the backup of your site because it might contain crucial information. You need to clean up your database and file hacks by checking what the hackers have modified or changed and ought not to have been changed.

Get rid of all the URLs created by the bad guys, but be careful not to remove pages that you don’t need, because hackers might have infected useful pages that are crucial to your roofing business and which can be restored to their initial original state through your backup.

Ask for a Google Review

Once you have finished all the steps discussed above and have reset your website successfully, make sure that you request for a Google review to unflagging your site as risky. You should head straight to the Google search consoles and check for issues. Google will ask you to provide details on what you did to clean the site for every category that was hacked. This review process may take several weeks for it to be completed. However, this wait is worthwhile because, in the end, Google will leave a positive review that will describe your site as safe and secure. Don’t forget to ask for this review.

Final Thoughts

Getting your roofing website hacked is no fun. But you can regain control of your website. Remain calm and call the right design or hosting team to keep your site running.

So there are various lessons that roofers can learn from this unfortunate experience. Some of these include hiring a reputable roofing website designer, checking reviews regularly, and installing a powerful antivirus. Having the right roofing website design team can make all the difference when your site is hacked.

 Schedule a free strategy session with our experts to know how we can help to secure your roofing website from malicious attacks today.

 

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Alexa Google Assistant Growth Strategies Local SEO Marketing Reputation Management Roofing SEO Siri Voice Search Website Design

Tips for Roofers to get Found on Voice Search Devices

 

Create unparalleled customer experience; outrank your competitors and Book More Roofing Jobs with Voice Search SEO

As many roofers know, SEO is a dynamic field, yet it is an essential component of any internet marketing strategy, as discussed in our previous blog post.  The trend for searching online has changed as well. Nowadays, property owners use voice search to look for roofing services or products online.

With voice assistants such as the Amazon Alexa and Apple’s Siri becoming mainstream in most American homes, your roofing business must have a voice search strategy to stand above the competition. So what does voice search entail, and why is it making waves in roofing marketing? And, why is voice search so important for your roofing business? You will be surprised to know how ignoring this emerging roofing SEO trend could adversely affect the traffic and visibility of your roofing website. Read on to get all your voice search queries answered.

What is Voice Search? 

 

Voice search is a speech recognition technology that allows property owners to use the voice command to search your roofing website or app. Users here conducts an online search by saying the terms aloud instead of typing them in the search query box. Property owners use voice search because their hands are full since it is quicker to speak than type, plus you don’t need a screen or keyboard.

Reasons Why Voice Search is Making Waves in Roofing Marketing

Nowadays, most of your customers are finding your roofing business through Google. They simply turn to Google and type (roofing service type) contractor in (name of the town or city) and hire the roofer who pops up on the first page. But now, with the rising popularity of Google assistants, Siri and Alexa, the game of search is changing. Why? Since people don’t speak the same way they do when typing on the search query box, thus all the keyword research you have done using your internet marketing may no longer be helpful.

 Roofers who want to remain visible to property owners in the coming years will be required to find a way to incorporate voice search into their internet marketing strategies because of the following reasons:

A Voice Search Strategy Can Improve User Experience.

Implementing a voice search strategy not only helps your roofing business to remain relevant but also creates a unique customer experience that can foster relationships and increase brand royalty.

Since Google Assistant, Siri and Alexa can differentiate between voices, they provide insights about users that result in more personalized content and messages, which is fantastic for improving user experience. Furthermore, voice search technology can help users to interact with your roofing brand more naturally and seamlessly, thus encouraging loyalty and retention.

Lastly, voice search interactions take less time than text-based ones, which is more convenient for busy property owners who expect instant gratification and stellar experience every time they interact with your roofing brand.

Voice Search Affects Your Roofing SEO 

Another primary reason roofers must incorporate voice search into their internet marketing strategies is because voice search affects roofing SEO best practices.

One of the main reasons for such changes is the phenomenon that people interact with search engine queries differently, whether on voice or text. Voice searches tend to be longer than text-based searches, and you can solve this by including long-tail keywords in your content.

 Similarly, voice search is going to impact SEO by increasing the importance of Local SEO because many mobile searchers have a local intent, such as identifying a roofer in the nearby city or town.

Furthermore, Google Assistant seems to concentrate more on the featured snippets when giving answers to users. This means that your roofing business has to incorporate such best practices in your roofing SEO campaigns.

Roofers Use Voice Search to Drive Traffic

Although the benefits of voice search have not been exploited fully, one thing is clear that roofers who will implement voice search strategies will be rewarded with high roofing website traffic. When a voice assistant provides an answer, it also prompts the user to visit the roofing website in which the response was pulled from.

For roofers, that are successful with voice-optimized SEO; this could imply a boost in traffic if your roofing business appears typically as a top result or a featured snippet that provides solutions to users.

A Unique Voice Search Strategy Helps Your Roofing Business to Outrank the Competition

Having a roofing voice strategy is not just crucial for ensuring that your clients can find your business online, but also prevents prospects from visiting your competition instead.

For instance, if your competitors have implemented a voice search strategy and your business has not, they will rank high in search engines and thus be found more by clients. At the moment, voice search still is a new concept; therefore, many roofers have not jumped into the bandwagon, allowing your business to stand out from them.

Voice Search Helps Your Business to be Available for Clients When They Need Your Services

 The fantastic thing about voice search is that property owners tend to use it when they need specific roofing services or products speedily. Nowadays, consumers are looking for services or products that they are going to use at that moment. For roofers who have adopted voice-optimized SEO, it means that their business will be at the top of the results page when homeowners need roofing services and obtain traffic.

 Just like mobile-first indexing changed the digital marketing landscape and forced roofing websites to change from the conventional form of SEO, voice search will do the same. Because of this, your roofing business needs to create a voice search strategy that will help stay ahead of the curve. Fortunately, this post will provide helpful tips to make your roofing website voice-search ready in 2020.

How to Optimize Your Roofing Website for Voice Search Results

Implement Structured Data

Schema markup or structured data is one of the crucial factors that assist search engines in classifying and organizing your content. In simple terms, this data helps Google to understand information on your roofing website. Having this information will not impact rankings directly, but it will allow you to appear in voice search and featured snippets results.

Using schema markup is crucial for local roofing contractors because property owners usually search for office hours, a phone number, or address. By listing all the details about your roofing company, you stand a good chance of getting conversions, improved digital footprint, and better rankings.

How do you implement structured data on your roofing website? If you are using WordPress, look for schema plugins, and you will see hundreds of schema markup functionalities. If your hands are full, consider outsourcing your SEO to a reputable roofing marketing agency.

Claim Your Google My Business Listing

To ensure that your roofing business is ready for local search, you will want to claim and optimize your Google My Business profile. Include accurate contact details and the name of your business, operating hours, and correct phone number. It is also advisable to write a short description of your business and the roofing services/products that you provide. Be sure that your information is consistent in all the directories. Finally, make sure that you select a category that corresponds with your business.

You should also try to add high-quality images that depict the services that your business offers and you plus your employees. This will help to build trust among property owners searching for your roofing business. One effective way to make prospects find your roofing business is to include business contact details at the header or footer of your website.

Speed Up Your Roofing Website

Prospects/ clients using voice search can be in a hurry; after all, voice search is faster than typing a query in a search query box. To ensure that you achieve your prospect’s need for speed, make sure that your website loads in less than three seconds. Page speed is a crucial factor that influences search engine rankings.

You can use various tools like Google’s page speed insight to check your roofing website loading time. The good thing with this tool is that it gives you numerous suggestions on how to improve your page speed. Ensure that you prioritize visible content, minify CSS & HTML, optimize images, eliminate unnecessary plugins and theme elements, and implement browser caching.

Make Your Roofing Website Mobile Friendly

As a roofer, creating a mobile-friendly experience should be the core of all your optimization efforts. After all, the majority of voice search queries occur in mobile devices. When optimizing your roofing website for mobile devices, you need to remember the following things:

  • Use mobile-responsive roofing website design to create unparalleled user experience across numerous devices.
  • Avoid using flash to add media or effects on your site instead of using HTML5.
  • Make your site easy to navigate by making clicks and links significant enough to read.

 If you want to know whether your roofing website is compatible with mobile devices, try out a mobile-friendly compatibility test on Google.

Focus on Long-Tail Roofing Keywords

Short-tail keywords are slowly becoming less relevant in conversational search queries, and the trend is bound to continue in the coming years. Prospects using voice search ask direct questions, to obtain more relevant answers. That’s where long-tail roofing keywords come in.

Long-tail keywords are generally specific. As the name suggests, these are keywords that are longer than a typical search query. Prospects act like they are conversing with a human being during a voice search.

For example, when typing a search query, a prospect uses relevant keywords like the best roofer in Tennessee. While conducting a voice search, a prospect might ask, Hey Siri (or Ok Google), where can I get the best roofing contractor in Tennessee? Therefore, it is highly recommended that you find and utilize conversational keywords that prospects would use while talking. You need to find long-tail keywords and include them in your content.

Improve Your Online Reputation

As a roofer, you already know that bad reputation (whether offline or online) can adversely affect your voice search rankings-Google even shows ratings on a scale of 1 to 5 (1 star being described as worst, 4-5 shows your business is the best. If you want to improve your prominence on result pages, make sure that clients/ prospects are talking positively about your business.

Client testimonials are another effective way of proving your trustworthiness and authority. So are positive mentions on Home advisor, Social media, and Yelp. Fortunately, Blackstorm Roofing Marketing can help your roofing reputation by sharing positive client testimonials on your website, collecting reviews from your previous clients.

Stay Ahead of the Game by Implementing a Voice Search Strategy in Your Roofing Website Today

In today’s competitive roofing landscape, your roofing business needs to stay ahead of the curve. If you want to stand out from other roofers, voice search SEO is something that you cannot afford to ignore.

Voice search allows your business to create an unparalleled customer experience. Stay ahead of the curve is what we believe in here at BlackStorm Roofing Marketing. That, combined with our primary focus on the roofing industry, makes us the best choice for your digital marketing needs. As a roofer, you might have worked with different marketers who don’t know the ins and out of your industry.

Now that you have understood what voice search is and why every roofer is swearing by it, its time to improve your SEO strategy to incorporate this new trend.

If you need help finding experts to create and implement voice search strategy in your roofing business, schedule a free strategy session with our SEO professionals today.

 

Categories
Local SEO Marketing Reputation Management SEO

How to Make Your Roofing Business Get Found by Siri

How do clients search for your roofing business online?

Your roofing website may be ranked #1 in Bing and Google, but what about Siri?

According to a recent report by Pew Research, over 80% of Americans now own smartphones, and another study showed that over 90% of those phone owners use their device’s digital assistants. Iphone’s Siri is one of the most famous voice assistants that most people use to look for roofing products or services online.

As voice search and use of smartphones continue to increase, more and more clients looking for roofing contractor’s recommendations turn to Siri rather than to their search engines. If you don’t leverage Siri to get found by prospects, you are losing leads to your competitors.

More and more roofers ask us how they can get found by Siri when prospects look for their products or services via voice search. The good news is that getting your roofing business findable on Siri is super simple. Without further ado, let us dive in to understand why and how to get your business found by Siri.

Why Should Your Roofing Business Get Found by Siri?

Siri is made famous with iPhone users, and that popularity is on the upward trend, as new iPhones with Siri enhancements to Siri continue to be released in the market. Siri offers notable advantages to users. Here are some reasons why you need to put Siri to work for your roofing business:

Roofing Company Listing

As voice search gets smarter and smartphones increase, more and more prospects seeking local roofing services are turning to Siri than Google. To that end, ensure that your roofing company is listed on popular maps like Google Maps and Apple Maps, as well as sites like Yelp, Foursquare, Citysearch, and Google Places. Ratings and reviews from local sites help your roofing business to get found on Siri.

Banking and Payments

Siri allows you to send money verbally to suppliers or vendors through apps such as Square Cash, Venmo, and PayPal. For instance, you can say, “pay supplier X $230 with Venmo.” The good thing is that you don’t require to download the app-just utilize the cards that are already in your wallet.

Time Management

There are many hours in each workday, and when you want things done in sequence and quickly, Siri will help you set the time limits of each task. This will help to improve the productivity and morale of your employees.

How to Get Found by Siri as a Roofing Contractor

Siri utilizes Apple Maps to locate businesses, so the first thing you need to do right now is to list your roofing company on Apple Maps.

Here is how you can check if your roofing business is currently listed on Apple Maps:

  • Grab your iPhone and tap on the Maps icon
  • Go to the search box and type your roofing business name
  • If you see the name of your roofing company, then you are on Apple Maps
  • If you don’t see the name of your business, it means that your company is not listed on Apple Maps.

If you did not see your roofing business in Apple Maps, then you need to add it manually using the Apple Maps Connect Website.

Here are some actionable tips to add your roofing business on Apple Map Connect:

  • Open your browser in an iPad or computer
  • Visit https://mapsconnect.apple.com/
  • Click the Sign-in button
  • Enter your Apple ID
  • Keep your phone near in case they request for a security code
  • Once signed-in click “add place” link at the top of your page
  • Enter your roofing company name and city in the queries box.
  • If your business appears, click the listing to begin the process of claiming it.
  • If your company does not show up, click the link again and “Add New Place.”

Here’s how your Roofing Company can Get Found on Siri

Get on the Map First

One of the most popular applications of voice search is to ask for directions, and over 80% of prospects who perform a voice-based local search are likely to use driving directions on smartphones. Here’s how to ensure that those prospects can find your business on Siri: Apple Maps: Go to Apple Maps Connect and enter your Apple ID to list your business.

List Your Roofing Business on Local Directories

Siri depends heavily on local listings; therefore, make sure that your roofing company is listed on every local directory site you can find like Yelp, Citysearch Four Square, amongst others. Most Siri searchers ask for roofer near me; thus, your proximity to them can make a huge difference, but if your business is listed on major directory sites, it could stand above other competitors in the market.

Be Consistent to Get Found by Siri

Check all your listings to make sure that they are consistent in terms of spacing, abbreviations, and even spelling. If your business is listed as Acme, Inc at 101 Main Street and Acme at 101 Main Street at another, then Siri might assume that those are two separate business entities. Go through your listings to make sure that your listings are consistent with your roofing website as well.

Keywords are Crucial to Getting Found by Siri

Use highly descriptive keywords about your roofing business in the listing and on your roofing website. The more Siri understands your business, the higher the chances of recommending your company to prospects.

Claim All Your Local Listings

Siri gives priority to legitimate roofing companies, and you can make sure that your company is legit by claiming all the listings in your roofing website. The process is simple, as you only need to visit the local directory site and click claim your business page and look for your company name.

Get online Reviews to be found by Siri

Siri uses reviews and ratings to determine which roofing business to recommend, so ask clients to post reviews, rank your business as much as possible, and give more details about your services.

Beef Up Your Tags

Use schema microdata and rich snippets on your roofing website; include crucial information like your address, operating hours, and phone number, to make it easier for your roofing business to get found on Siri.

BlackStorm Roofing Marketing Will Help Your Roofing Business Get Found by Siri Almost Instantly

Voice search popularity will continue to increase as more sophisticated smartphones hit the market. To keep abreast of this trend, you should make your roofing website voice search ready. At Blackstorm, we have a team experts who will help your roofing website get found by Siri almost instantly.

We are a full-service roofing marketing agency that specializes in website design, search engine optimization, social media marketing, and reputation management. We have more than ten years of experience in creating internet marketing campaigns that drive results. Our experts know how they can adapt your SEO strategy for voice search.

If you are searching for a reputable roofing marketing agency that drives results, then look no further than Blackstorm Roofing Marketing.

Our clients can bear witness that we over-deliver on our promises. We have countless positive testimonials that attest to the great work we do for our customers.

Get Found by Siri Today

If you are ready to begin optimizing your roofing website for voice search, then kindly schedule a free strategy session with our experts to get your business listed with Siri today.

We look forward to hearing from you!

 

Categories
Local SEO Marketing Reputation Management SEO Social Media Website Design

The Roofing Off-Page SEO Checklist

Get on top of search engine results, drive relevant traffic and get qualified Leads online with Off-page SEO

In 2020, there will be thousands or millions of active roofing websites over the internet. The figure is so high that new roofers may think it’s hard to rank for a specific roofing keyword on the search results page.

If you think that your roofing blog is unique from others, do you think that Google holds the same opinion? But ranking on top of Google search results is not an impossible task.

That’s where search engine optimization (SEO) comes in. As a roofer, you need to optimize your content so that it can rank higher in the search engine results pages.

Two SEO activities can help your roofing business to claim a top spot in the search engine results pages.

On-Page SEO

It involves optimizing the elements of your roofing website that you have direct control over and can help to drive relevant traffic to your roofing business.

Off-Page SEO

Off-site or Off-page SEO describes action outside your roofing website that has an impact on your rankings. It involves improving the perception of the prospects/clients and search engines based on relevance, authority, popularity, and trustworthiness.

It refers to the actions that you and others take to improve your roofing website rankings. For example, when you are commenting on another roofing website or submitting a guest post, you are doing Off-site SEO.

Why Does Off-Page SEO Matter to Your Roofing Business?

Although the ranking factors and Google algorithm change so fast, it is clear that off-page SEO plays a vital role in improving your roofing website authority, relevance, and trustworthiness to rank high in search engines.

Google has been thinking of how they can offer customers/prospects the excellent results on their searches. For them to achieve this, they look at various ranking factors including on-site SEO, Off-page SEO, and other high-quality ranking factors.

Off-page SEO offers excellent insight on how other sites and people perceive your roofing website. A high-quality and relevant roofing website is likely to get a good number of backlinks or references since it is deemed as valuable. Off-SEO related factors carry over 50% weight of how Google ranks websites.

Backlinks

Off-page SEO revolves around creating backlinks. Backlinks assess the content quality for search engines. The more quality backlinks your site has, the more it will rank high in the search engine results.

Most Common Types of Backlinks

Natural links

These are links that your roofing website gets when another site finds your content relevant.

Manually-Built Links

These are links acquired through link-building strategies like running influencer marketing campaigns

Self-Create links

It is built by incorporating backlinking in online directories, forums, and blog comment signature.

Building backlinks is one activity that happens outside your roofing website that affects your rankings on the search engine results.

Other Off-site SEO practices include:

  • -Social media marketing
  • -Guest Blogging
  • -Influencer marketing
  • -Giveaways and events
  • -Visual marketing
  • -Question and Answer.

The ultimate aim of these practices is to create a reference to your roofing website over the internet. The mention can be a reference to your services or products.

Essential Off-Page SEO Techniques That Roofing Contractors Need to Know

Off-site SEO revolves around improving the perception of the search engines and users about your roofing website. It can be attained by getting links from reputable and trustworthy sites, content shares, and positive reviews from other sources.

A lot of roofing contractors wrongly think that Off-page SEO revolves around creating links alone, but it is more than that. Here are some off-page techniques that Google loves more:

Guest post: This will remain a powerful off-SEO technique in 2020. It builds natural links to your roofing website or blog to enhance your online reputation in the industry. When looking for guest posting opportunities, search for ones that are related to the roofing industry.

Infographics: An excellent way to create natural links for your roofing blog or roofing website is by developing infographics. People love visuals than text. An image is worth a thousand words. Always remember to share infographics on your roofing website.

Article Writing:  Make sure that you write posts regularly and submit them to sites related to your industry.

Research Your Competitors:  You can get linking opportunities by spying what other roofers are doing online. Get to know which sites they acquire backlinks from and reach out to those sites for the same if you find out that a site may be interested in featuring your business, reaching out, and pitch them to see if they can link to your roofing website as well.

Forum Discussion: using forums is an excellent method to connect with prospects interested in your roofing business and build a community. Make sure that you use” do follow” links to get backlinks.

However, strict rules must be followed when joining these forums. Provide valuable comments and information related to the topic of discussion.

Social Media Engagement- Every time your content is shared, commented on, and liked on social network platforms, it improves your site rankings on the Search Engine Result Pages (SERP’s).

Local Listings- Listing your roofing website on directories like Google My Business, Yahoo Local, Yellow Page, and Yelp helps to improve your search engine rankings.

Q/A Submission-   Answering questions from prospects is a great way of driving relevant traffic to your roofing website. There are several sites that you can use to answer questions from prospects like Quora.com, Yahoo.com, answer.com amongst others. The traffic derived from these sites is of high-quality because the targeted audiences visit your roofing website.

Off-Page SEO Checklist for Roofing Contractors

Off-site SEO can make or break your search engine rankings. Fortunately, you can fix off-site problems, if you follow carefully the items mentioned in our checklist below:

Identify and Fix Crawl Errors

A “crawl error” simply means that Google is having problems trying to access individual pages on your roofing website.

You can quickly identify such errors in the Google Search Console coverage report. If you find out that Google is having issues accessing one of your crucial roofing website pages, you need to have the problem resolved ASAP!

Know-How Google Views Your Roofing Website Pages

Sometimes prospects/clients can see everything on your roofing web page…. But Google cant.

If Google can’t access your roofing pages, then there is no way they are going to rank!

That’s why we recommend you to use the Google Search Console “Inspect URL” feature.

When you do, you will be in a position to know how Google views your roofing website pages.

Make sure that your Roofing Website is Mobile-Friendly

Google recently launched a Mobile-First algorithm

Which means?

If your roofing website is not optimized for mobile devices, then it is not going to rank on top of Google search results.

Fortunately, you can tell the mobile-friendliness of your site through a Google Mobile-Friendly test.

Check your roofing website loading Speed

Does your roofing website load within the first three seconds or less?

If not, your roofing website will not rank high in SERP’s.

That’s why you need to use the Pagespeed insight tool to know how your site is performing for both mobile and desktop users.

Benefits of Hiring Experienced Roofing SEO Company

If you want your roofing business to claim the top positions in Google Search Results and get more qualified leads online, search engine optimization experts can help.

SEO professionals can help to take your roofing business to greater heights. As a leading Roofing SEO agency, Blackstorm Roofing Marketing understands that there are advantages to outsourcing your roofing SEO. In the long term, these advantages outweigh the cost of various savings you might have trying to do SEO on your own, particularly if you don’t have enough time or you are inexperienced.

When you want to hire a roofing SEO agency, you must know what to expect if you invest in their SEO services. At Blackstorm Roofing Marketing, we want to make sure that you get the most out of your SEO plan.

Here is what you can expect when you invest in On-page and Off-Page SEO Services from Blackstorm Roofing Marketing:

  • Roofing Website SEO Audit: When you register for SEO services, our experts will analyze your current SEO strategy. They will examine your roofing website analytics, performance, and more. From this analysis, they will develop a comprehensive SEO strategy that will take your roofing business to the next level.
  • Keyword Research: Key phrases trigger your roofing website to rank high in the relevant Google Search Results. Our SEO professionals will help you find the right keywords that will rank for your business.
  • Page Speed Optimization:  If your roofing website loads slowly, it won’t keep leads in your business. As we have discussed, site speed is a critical factor that affects your roofing website rankings. At Blackstorm Roofing Marketing, our team will help to minimize unnecessary code, optimize images, and reduce redirects so that your site can load faster.
  • Responsive Design: We know that prospects access your roofing website from various devices. Thus, we incorporate responsive design into your roofing website to make sure that all clients/prospects have a positive experience on your site.

Partner with the Right Roofing SEO Experts Today

SEO is one of the best ways of getting free roofing leads online through search engine results. At Blackstorm Roofing Marketing, we have more than ten years of experience creating digital marketing campaigns that drive results.

Our SEO professionals will make sure that your roofing website gets relevant traffic and claims a top spot on Google search results.

If you are ready to create an SEO campaign that will drive more traffic and leads to your roofing business, schedule a free strategy session with our experts to see how Blackstorm Roofing Marketing can improve your online presence.

Categories
Google Ads Growth Strategies Lead Generation Local SEO Marketing PPC Promotion Reputation Management Retargeting SEO Website Design

Getting Your Roofing Digital Marketing In-Sync

It’s a brave new world

Pretty much every Roofing business owner would agree… marketing and advertising have changed dramatically in the past 5 years. An attractive Roofing website alone isn’t enough – it has to be mobile-friendly, secure, and designed to be the center of your online marketing. Plus, you have to be on social – Facebook and more. You need paid search and display ads. And don’t forget about online listings and client reviews. How do you keep up? That’s a good question, but really, the more important question today is… how do you make all those parts work together?

Let’s look at one Roofing business owner’s story… 

Roofing business spotlight:

Introducing John

John owns XYZ Roofing Company, a small Roofing business just like yours. He struggled to keep up with the changing technology. He was bringing in fewer new clients… losing out to his competition online.

See if John’s challenges sound familiar…

John’s challenges

A Roofing Business Struggling To Keep Up With Roofing Digital Marketing

INCORRECT INFORMATION ONLINE

John claimed his Google listing… but he kept seeing incorrect information about his Roofing business online. He had no idea how to correct it.

NEGATIVE REVIEWS

John’s been told he has some bad reviews online …but he doesn’t know what to do about them – or how to get more positive reviews.

OUT-OF-DATE ROOFING WEBSITE

John’s Roofing website is over three years old and hasn’t been touched in at least two years. It’s not bringing in any leads and falling farther down the search results.

COMPETITORS’ ADS EVERYWHERE

John’s really annoyed that his top competitor has ads online that keep popping up on all of John’s favorite websites.

AD CAMPAIGN TOO COSTLY, NO LEADS

John tried using paid search ads, but he burned through a month’s budget in just a few days… and it wasn’t getting him many leads!

LACKING NECESSARY EXPERTISE

Overall, John’s frustrated because he simply doesn’t know where or how to start to solving his Roofing Digital Marketing challenges.

NOTHING IS IN SYNC

John’s biggest challenge was one he hadn’t even considered… the fact that his Roofing Digital Marketing was separate, disconnected pieces. Rather than have a single, interconnected marketing solution working in sync… John had a series of disjointed components. Even if he finds a way to solve his other challenges, he’ll never maximize his results if he doesn’t get all his different marketing working together to put his brand and Roofing business message in front of his potential clients as they go through the buying journey.

Today’s consumer journey includes three very clear steps …Search, Discover and Engage.

When someone is shopping for a product or service today they go through three simple steps…

SEARCH

They SEARCH for information about what they need

DISCOVER

They DISCOVER their options

ENGAGE

They reach out and ENGAGE with the business that best meets their needs

Roofing Digital Marketing today: all the pieces

Not that long ago, a website alone was arguably all your Roofing business needed to have a “presence” online. Some basic SEO could get you found in search and that was all you needed to worry about. Today, your Roofing Digital Marketing strategy has to include a plan that will keep your Roofing business in front of your clients as they move from shoppers to buyers… and that takes more than just a Roofing website.

TODAY’S CLIENT JOURNEY

As your clients search, discover and engage, their journey can include a dozen steps or more – search engines, social media pages, ads, websites, review pages and more. You might think that a “search” always starts with a search engine, like Google, Yahoo! Or Bing – but a user’s search for information could just as easily start when they click on an ad or see a post (paid or personal) on Facebook. Maybe it starts with a conversation on Messenger – you just don’t know… so you have to make sure you’re everywhere they might look.

Today’s Roofing Digital Marketing

No matter how or where your clients are searching for you, ultimately it will lead them to the heart of today’s Roofing Digital Marketing… your Roofing website.

YOUR BUSINESS ROOFING WEBSITE

In business today, you have to keep moving forward to stay ahead of your competition. Standing still is not an option. At the center of everything you do is your Roofing website. If your Roofing business is going to compete online, your website has to effectively position you as the better choice. Everything you do, online and off, leads to your Roofing website, so it has to close the deal – it has to turn visitors into clients. Just as important, your site has to keep up with ever-changing technology and evolving consumer behavior. Your competitors will be updating their sites – if you fail to keep up, you will fail to attract new clients.

55of small business websites are over three years old.
91of small businesses plan to improve their website this year.

Is your Roofing website keeping up with your competition?

Is your Roofing website tomorrow-proof?

Can You Answer “Yes” To These 6 Questions About Your Site?

IS YOUR ROOFING BUSINESS READY FOR VOICE?

In 2018, an estimated 60 million Americans will do a voice search – like “Siri…” “Hey, Alexa…” or “Ok, Google…” – at least once a month. Do Alexa and Google have the right info for your Roofing business? If someone asks about you, or your type of business, will they find you?

IS YOUR SITE TRULY SECURE?

Starting in July 2018, Google began to mark unsecure sites (i.e., with http, and not https, in the URL) as “not secure”… letting everyone know your Roofing website isn’t a safe place to visit.

IS YOUR SITE REALLY MOBILE?

A lot of people think they have a mobile-friendly Roofing website if they can see a teeny-tiny version of their site on their phone. Today, your site must be truly mobile-friendly – easy to use on any device.

DOES YOUR SITE LOAD TOO SLOWLY?

If it takes more than three seconds for your site to load, the average searcher will click away. 1 – 2 – 3… gone.

IS IT EASY FOR VISITORS TO CONTACT YOU?

You have to make it easy for site visitors to contact you, in whatever way they choose – click-to-call, text or form. Give them lots of easy options to help them engage with you.

IS IT IN SYNC WITH YOUR OTHER MARKETING?

To maximize results, your site needs to be connected to everything else you do. For example, do visitors immediately see positive client reviews you’ve received elsewhere on the web? They do when you’re your site is in sync with your other digital marketing.

Today’s Roofing Digital Marketing

Your Roofing website needs to be the heart of your digital marketing, but you need a lot more than just a website to make sure your Roofing business is everywhere your clients are searching and surfing online.

Establishing a solid foundation

When someone starts searching for the product or service you provide, your Roofing website is rarely, if ever, the first thing they see. Your Roofing business appears in dozens of different places – taking control of that information is the first step to building a solid digital foundation. In particular, you need to focus on…

ONLINE LISTINGS

Too many Roofing businesses ignore all the online listings where your business information appears. Your information has to be up-to-date and accurate.

CLIENT REVIEWS

You can’t just sit back and hope happy clients will post positive reviews. You have to generate good reviews – and do what you can to flip bad ones to good.

Generating leads

The greatest website in the world is useless if no one ever visits it. By using search ads, display ads and social marketing, you can drive targeted, qualified visitors to your site. Then, your Roofing website can turn those interested visitors into paying clients.

SEARCH & DISPLAY ADS

To succeed online, you have to be where your clients are looking. Search and display ads put you at the top of the search results and on your clients’ top sites.

SOCIAL MARKETING

Social media is more than a great place for cat videos. The average user spends almost an hour a day on Facebook, Instagram, and Messenger. Your business has to be there – and other social media sites – with a page, ads, and posts.

PUTTING THE PIECES TOGETHER

If you’re like most Roofing business owners, you’ve expanded your digital marketing over the past few years, adding one piece at a time… probably working with a different vendor for each separate component. Now you’re stuck with disconnected parts instead of a single, synchronized campaign.

Here’s why that has to change…

EACH STEP IS A TOUCHPOINT

Choosing a Roofing marketing provider today is a journey with a lot of steps. Take a second and imagine what you do every time you need a product or service – what steps do you take to choose a marketing agency?

You need to be in front of your client every step of the way– especially when you consider that they could begin the journey at any point. You need to be everywhere and anywhere they might be looking and each touchpoint must be in sync – with a consistent brand and message, pushing them forward to becoming a client.

1 + 1 + 1 = 10

Our real-world results prove that you increase the effectiveness of your Roofing Digital Marketing by increasing the number of touchpoints – simply stated, the opportunities you give a prospect to engage with you, the greater the results.

Take a look at these numbers that prove when your marketing is in sync you increase results and overall ROI…

THE PROVEN IMPACT OF SYNC

Getting Your Marketing In Sync Drives More Leads

For too long, digital marketing has focused on individual products — a website, search, social, etc. It’s become clear that today a disconnected set of products, each from a different marketing agency, is no longer the optimal business model. Today a comprehensive Roofing Digital Marketing solution, designed to work together to deliver the business goals you want to achieve, is the way to maximize ROI. For example, as you can see below, by synchronizing your Roofing Digital Marketing you can dramatically increase the number of unique visitors to your Roofing website.

The Added Savings Of Sync

The Added Benefits Of Having A Single Marketing Partner

SAVE TIME

Because many Roofing businesses work with a number of different vendors for their Roofing Digital Marketing, they need to make multiple calls every time they need to make a change.

SAVE MONEY

By working toward a single goal, you can often spend less on individual programs and still increase the response you get.

REDUCE FRUSTRATION

A single partner helps you avoid all the frustration of “routine” updates – whether you’re updating contact info, like business hours, or updating messaging or imagery.

Roofing business spotlight:

John… in sync

When we looked at John before, he had a series of problems and frustrations. Working with BlackStorm, a single digital marketing provider, John’s Roofing Digital Marketing is now working in sync, and all of his original challenges have been addressed.

Just look at John now…

John’s solutions

A Roofing Business With Synchronized Digital Marketing

CORRECT INFORMATION ONLINE

John’s business information is now regularly checked and updated on his Google My Business page and across the web. Plus, it’s consistent across his Roofing Digital Marketing.

POSITIVE REVIEWS

John has taken control of his online client reviews – he’s taking steps to generate positive reviews and turning negative reviews into positives.

UPDATED WEBSITE

With an updated website as the central hub of his Roofing Digital Marketing, John is getting more visitors to his site – and more leads for his marketing budget.

TARGETED ADS EVERYWHERE

John now has synchronized ads at the top of the search results, on Facebook, and on top sites across the web. He’s seeing better results with a tightly controlled budget.

SYNCHRONIZED SEARCH DRIVING LEADS

By synchronizing his message and his Roofing Digital Marketing efforts, John’s search campaign (Pay-Per-Click) is delivering better results at a lower cost.

A SINGLE, EXPERIENCED PARTNER

By working with a single marketing agency, with proven expertise and professional partnerships, John was able to turn a mass of disconnected marketing into a unified, effective solution.

WHERE ARE YOU OUT OF SYNC?

Here’s a quick list of the Roofing Digital Marketing you need to connect with your clients at every step of the consumer journey – from protecting your online regulation to driving traffic to your site.

YOUR BUSINESS WEBSITE

Has your website been updated in the past two years? Is your site connected to all your other marketing? Is it easy to use on all devices?

ONLINE LISTINGS

Is your online business information correct? Do your listings connect to your site and social?

SEARCH & DISPLAY ADS

Are you using search and display ads to put your business where prospects are looking for you? Do your ads have the same look and messaging as your site and social?

SOCIAL MARKETING

Do you have an active Facebook Business Page? Do you routinely add new posts? Are you using targeted Facebook ads that lead to your site?

CLIENT REVIEWS

Are you asking clients for reviews? Are you sharing positive reviews online – and taking steps to turn negative reviews into positives?

Roofing Digital Marketing Made Easy

At BlackStorm, we specialize in Roofing Digital Marketing made easy. We’re a leading marketing agency of Roofing Digital Marketing solutions, and we’ve helped hundreds of local businesses across the US. We save our clients time, frustration and money, by providing all the digital marketing they need, all designed to work together, all from a single marketing agency.

Our custom marketing solutions include listings managementwebsite developmentsearch marketingdisplay advertisingsocial media marketing, and online reviews.

Categories
Lead Generation Promotion Reputation Management

Have a Happy Client? Ask for a Roofing Testimonial…

As with any other service business, word of mouth is an excellent tool to promote your roofing business. Clients don’t have goods they can hold in their hands, so they rely on the opinion of other property owners to know which roofing company will deliver the best user experience.

As a roofing contractor, one of the best ways of spreading word of mouth is through glowing customer testimonials and rave reviews.

Sure, you might get a few client testimonials here and there without asking. But you will get more positive reviews and testimonials when you ask for them.

What Constitutes a Good Roofing Testimonial?

As a roofing contractor, it is your job to separate valuable testimonials from the ones that are not likely to generate new leads. While we don’t have a perfect template for testimonials, studies show that property owners only respond to specific messages that focus on results.

Although it might be superb to hear that a particular homeowner finds your roofing services “awesome,” this kind of review/ testimonial is unlikely to attract new leads to your roofing business. Instead, choose to share reviews that discuss how you helped a property reduce his utility bills after your team installed an energy-efficient roofing system. Therefore, let us explore some of the best ways of pulling customer reviews and testimonials right now.

Conduct Interviews and Surveys to Get Roofing Testimonials

Of course, you can’t select testimonials to feature on your roofing website if you have not collected enough testimonials from your customer base. Along with inviting property owners to send testimonials to your roofing business, think of sending surveys to those clients who are in your mailing list. To achieve good results, target to request for a testimonial, immediately after completing a job.

Use Social Media to Ask for Roofing Testimonials

It usually is hard to get roofing testimonials through online surveys or comment forms because some clients don’t have all the time to fill in the required details. Your roofing company can make the process of getting testimonials more comfortable by encouraging clients to interact on various social media platforms.

Since most property owners use their social network profiles several times each day, interacting with your roofing business and providing a testimonial will not be a daunting task. Once the post has been created, it will appear on the customer’s timeline and twitter for their friends and family to see.

Offer Incentives to Get Roofing Testimonials

Property owners respond very well to free quotes and discounts, and roofers can get testimonials by giving free incentives to complete surveys. When a customer completes an online survey, they are given a free estimate or free roof inspections. To beat the odds of customers giving testimonials offer incentives like special discounts, prizes, or even coupons.

Where to Put Testimonials on Your Roofing Website?

Now that you have collected glowing testimonials from your clients, where are you supposed to put them?

Homepage

Your homepage is the page that is visited mostly by your prospects. This is also the page where most property owners will see your testimonials.

Sidebars

Placing testimonials in your sidebar in the sidebar makes them visible as property owners click around your site.

A dedicated customer Testimonial Page

Once you have collected enough testimonials, it is time to create a testimonials page where customers can share their honest thoughts or reviews on your roofing website.

Final Thoughts

Collecting testimonies from satisfied clients is a great way to showcase your roofing business credibility. As Google keeps changing their algorithms, having these testimonials from clients who put trust in your services becomes imperative.

Think of the way you search for the services you need. Whether offline or online, we like to have an opinion from someone else before choosing a roofing contractor. We turn to sites like Yelp and Google to collect reviews from customers and provide an overall rating for your business. Those testimonials people are posting about your roofing business are regulated by the website receiving them, thus making you vulnerable to negative reviews.

Asking customers for testimonials would be the right way to show your potential customers that you are the right choice. However, negative testimonials can adversely affect your roofing business reputation. As a roofer, you might have all the time to respond and manage negative reviews that affect your business. That’s why you need to hire a reputable roofing marketing agency to manage the online reputation of your business.

At Blackstorm Roofing Marketing, we help to maintain the opinions of your satisfied or unhappy clients for your business. Don’t allow negative testimonials to hurt your roofing business. Schedule a free strategy session to see how our experts can help your roofing business stand out online today.

Categories
Lead Generation Local SEO Reputation Management SEO

Google My Business Optimization Checklist for Roofing Contractors

Claim, Verify and Optimize your GMB Listing to Get More Leads Online

One of the most crucial things that your roofing business requires to continue growing is both offline and online exposure. While there are several techniques to do this from door knocking, canvassing, or investing in internet marketing, this post will show you a free way to put your business on the map and start improving your roofing brand presence.

Google My Business is a free platform that helps roofers to manage how their businesses appear on Google Maps and Google search. Besides, it enables you to reply and monitor customer reviews, understand how prospects are searching for your business, and add photos. If you have not optimized your Google My Business profile or are just starting with Local SEO, then this post will help you improve your brand and online presence in the market.

When a prospect looks for roofing services or searches directly to your roofing business website, they must find complete and accurate information. To know how to set up a Google My Business profile for your business, verify it, and optimize your business, keep reading for more details.

Where Does Your Roofing Google My Business Listing Appear?

Your roofing GMB listing can appear in various places. Branded searches (where prospects look for your business’s exact name) are the most common.

Another place that your GMB listing can show up is when prospects perform a local search on Bing or Google. Suppose a prospect searches for “patio builder near me,” the Search Engine Results Page will include some relevant ads and a little map that contains some pins. These pins are known as Map Pack and are always 3 to 4 pins that are nearer to the searcher’s location.

Last but not least, your roofing GMB profile can show up when a prospect or client performs a search on Google Maps or using their phone map’s app. If you have a physical location for your business, then prospects will research to find out the operating hours and driving directions on your Google My Business profile.

How to Get Your Roofing Business Listed with Google for Free with Google My Business Listing

Step 1 

Sign-in into the Google account that would want to be associated with your roofing business

Step 2

Head over to www.google.com/business and choose “Manage now” on the upper right-hand corner.

Step 3

Enter your roofing business name

Step 4

Enter your roofing business address

Step 5

Enter the areas that you serve

Step 6

Choose your business category. This is crucial because you are telling Google what sorts of clients will view your listing.

Step 7 

Add your roofing business website and contact detail such as phone numbers that will help prospects to get in touch with you.

Step 8

Select a verification method. This is because your roofing business must be verified for it to show up in Google when prospects search for your services.

Simple Ways to Verify Your Roofer Google My Business Listing 

Google provides several ways to verify your roofing business GMB listing but may not give out all the options below for verification. You have to select from the list that they give you.

By postcard

This is the most common option. Google will send your business a physical postcard (through snail mail). This postcard will come with a verification code that you will insert to verify your listing.

Instant Verification

If you have already verified your roofing business with Google Search Console, you might be given the option for “instant verification.” Make sure that you login with the same Google account that you used with Google Search Console.

Via Email

Not all roofing businesses will be given this option. If you are allowed to use this option, then make sure that the verification code is sent to the right email.

By Phone

If you are given this option, Google will send a verification code text to your roofing business phone number. You will enter this code and click submit to verify your roofing business.

Optimize Your Roofing Business’ Google My Business Listing to Get More Qualified Leads

As crucial as it is to claim your roofing GMB listing, it is essential to make sure that your information remains updated. To achieve this, you need to optimize your GMB listing properly to get qualified roofing leads. Getting your roofing GMB profile optimized is a crucial step for proving to property owners that your business has an online presence. Fortunately, this post will provide a checklist of ten actionable tips that will help to improve your listing and make it stand out from the competition.

Make sure that the Information is Correct.

Wrong data about your roofing business will be frustrating to clients. According to a study, 80% of customers lose trust with local roofing businesses if they note inconsistent or incorrect contact information or roofing business name online. This also hurts your roofing business reputation online.

To avoid that, make sure that your GMB listing has up-to-date, correct details about your roofing business. That includes your business name, phone number, address, and operating hours. This also applies to seasonal hours, make sure that you notify Google when you have closed for a holiday or during a crisis like the COVID-19 the world is experiencing now.

You may also want to get rid of any outdated information- like an old phone number or addresses have it scrapped from the internet. This also applies to duplicate GMB listings; look out for your old phone number or address and report any outdated information as no longer open or moved.

Choose the Right Category

Google allows you to add categories to your GMB listing. This shows Google the type of business you are in and the services you offer to clients.

While you usually add like ten categories to your GMB listing, the initial one is the most essential. Google considers the first category differently, so ensure that you select the right type. We advise that you be specific as possible for the first category (Like “patio builder” before “roofing company.”

Set Your Service Area

If your roofing business has a physical showroom or office where potential clients can come in for a consultation, then you need to include such details in your GMB listing. While Google does not require a physical address to verify your business location, roofers can hide this information and define the areas that they serve. This way, they can set the cities, towns, and counties which they serve.

Define Services

This is a new addition to GMB, but an important one. Under every category, you can state the kind of services you provide, list their prices, and include a short description of each service.

We recommend that you list all services, including those you don’t offer. For instance, you may only do commercial roofing and not residential roofing. The more you make your business clear online, the less work your employees will do when qualifying jobs over the phone.

Consider Adding More Products

While retailers mostly use this feature, there are various ways that roofing companies can leverage the GMB product editor in their profile. For example, roofers can use this profile to highlight specific brands/manufacturers, feature roofing products they recommend or mention kinds of materials they work with.

Add Photos

Whether you are installing a new roof, repairing an existing one, or doing a full replacement, you are somehow engaged in some visually stunning projects.

We advise roofers to keep adding new photos to their GMB profile. Make sure that the pictures are well framed, large, and showcase your work prominently. We don’t advise after and before photos unless they are within the same image file. Otherwise, clients may see before photos only and think that you did a poor-quality job. You can also include a video in your GMB profile, as long as it is within the recommended size.

Pro Tip: Make sure that you add a business name somewhere in the image. That way, if prospects come across your photos somewhere in the Google search, they will know where it is from.

Include Messaging and Request a Quote Option

According to a recent survey, over 40% of property owners prefer to book appointments with roofing contractors via online platforms, mobile app, and email. Google makes this hassle-free by adding a messaging or request a quote button on your GMB profile.

We recommend roofing contractors to download the Google Business App to their phones.

With this app, they can get alerts every time messages them and respond instantly via the app. Furthermore, this app will make it easy for them to respond to reviews, view stats, and add Google posts.

Create Google Posts

First launched in 2017, Google posts are great additions to your GMB profile. Just like a social media post, a Google post can contain an image, videos, and other characters of text. These posts will be visible in your GMB profile for only seven days. Roofers are encouraged to keep making Google posts to promote their business online.

Answer Questions

Every Google My Business profile has answers and questions section, which most roofers do not monitor. Thus Google assumes that they are ignoring clients. You should try to check the questions that property owners are asking on your profile and provide helpful answers.

Request for Reviews

If you are just like other roofers, your primary source of leads is through referrals from existing clients. Fortunately, your GMB listing allows these satisfied clients to promote your roofing business online through a Google review.

After completing any roofing job, you should ask your clients to leave a review on your Google My Business profile. This will benefit your business in several ways, increasing the number of reviews, maintaining or improving the star rating, and standing out from other roofers online.

Benefits of an Optimized Google My Business Listing for Roofing Contractors

Getting your roofing business listed with Google My Business is a hassle-free way to get noticed when prospects are searching for your services online.

Here are a few advantages roofing business can enjoy by setting and optimizing their GMB profile:

Manage Your information 

When prospects are looking for your business through Map and Google searches, you can be sure that they can easily access your stress address, phone numbers, business website, and operating hours.

Collect Reviews

Your Google Map Listings is a great platform where you can gather reviews from satisfied clients and show them off to potential customers.

Interact with Clients

GMB profile allows reading and answering to reviews left by your clients while uploading awesome photos of your most recent project.

Get Insights

It will enable roofers to know how customers search for their businesses and regions where they are coming from.

Boost Credibility

Property owners have various options when looking to hire a roofing contractor. So make sure that your roofing business looks dependable and credible by verifying your Google My Business profile.

Managing Google Reviews for Roofing Contractors

Your Google My Business profile comes with Google’s review system. When a property owner searches for your roofing business online, listings that will show up will be accompanied by an average review rating. For instance, if you have one 5 star review and 1-star review, your average rating will be 3.5. For this reason, the monitoring and generation of online surveys is a vital aspect of your Google My Business listing.

Once prospects/clients click on your GMB profile, they can view complete reviews, other than an aggregated rating. Whether the review is positive or negative, you should always try to respond, either complementing the client for kind words or attempting to fix a damaged relationship with unsatisfied customers. Always remember to use a professional tone and try to continue the conversation privately with the client, where possible.

Hire BlackStorm Roofing Marketing to Manage Your Company’s Online Reputation

Online reputation management helps roofing contractors to maintain positive brand identity in the eyes of potential or existing clients. As more roofers understand the importance of online reputation management in growing their business, they devote more resources and time to manage their reputation online.

As a roofer, you have many tasks to perform, from sourcing materials to fixing roofs, making it impossible to achieve your online reviews. That’s where the Blackstorm roofing marketing team comes in to assist you in building trust, remove negative reviews, and improve your roofing keyword rankings.

Are you ready to manage the online reputation of your roofing business? Schedule a free strategy session to learn more about how our team can improve your roofing brand identity in the eyes of your clients.

 

Categories
Local SEO Marketing Promotion Reputation Management Retargeting SEO Website Design

6 Little-Known Hacks to Market Your Roofing Business

Generate Leads, boost your Roofing sales with these Super-Simple Marketing Hacks

As a roofer, you already know that finding qualified leads can be a significant challenge.

However, finding residential/commercial roofing leads does not have to be an overwhelming task.

Fortunately, this post will explain six proven, super –simple roofing marketing secrets for roofers who are searching for a steady stream of leads.

Without further ado, let us start with the most obvious.

Maximize Your Reach on Google

Property owners are searching for roofing services online near your area. Thus, your business must be ready to be goggled by prospects/clients looking for such services. If you are based in Murfreesboro, TN, then most searches will be like:

Roof Installation in Murfreesboro, TN

Best roofers near Murfreesboro

Murfreesboro roofers

Etc.

To get a continuous flow of leads your business needs to appear on top of the Search Engine Results Page, which implies that you should hire an agency to improve your roofing SEO continually.

 Here are some of the activities that the agency will perform to boost your SERP ranking:

  • Conduct keyword research to find less-competitive terms and help your business to rank high in SERPs.
  • Make sure that your Google My Business profile is complete and accurate
  • Stay updated on the latest Google Algorithm updates
  • Set up profiles on significant directories like Yelp, Angie’s List or thumbtack.

Make Sure You Leverage the Power of Testimonials & Reviews

Customers are now more than ever researching for services or products online before they make a decision.

What does that tell you a roofer hunting for leads online? Make sure you have legit reviews on your website.

For better or worse, your roofing business must invest heavily in the area of reputation management.

But what should I do to leverage the power of reviews and testimonials on my business?

To do that, make sure that you have registered and claimed ownership of the following platforms:

  • Google– since most prospects/ clients use Google, the profile page and reviews you have set up will be viewed alongside your roofing business listing
  • Nextdoor– is an upcoming social platform that is used by several property owners.
  • Better Business Bureau
  • Angie’s List
  • Facebook

Once you have set up these profiles, start to reach out to clients asking for reviews. Make sure that they give you good reviews, and if not, it gives you a perfect opportunity to make things right.

Apart from the profiles, here are surefire tips for leveraging the power of reviews in generating exclusive roofing leads:

  1. Engage with the clients when they leave reviews- This shows that your business values their feedback
  2. Use testimonials in your roofing marketing campaign to attract the same type of customers.
  3. Make sure that your business contact details are available on all profiles
  4. Request for reviews and testimonials from clients when a job is completed.
  5. Engage and monitor your reviews authentically.

Property owners trust other property owners and the ideal place for these strangers to interact is through online reviews

Create an Optimized Roofing Website

How you create and use your website will affect your roofing marketing goals, but just getting a website will not increase your roofing sales.

Pro tip:  Regardless of how flashy your roofing website is, the functionality should be your first consideration.

You should think of your roofing website as the business card and brick-and-mortar office where you direct prospects or clients.

Your goal of getting qualified leads stands a better chance of coming to fruition when your roofing website favors its execution. Regardless of the technique, you are using to get such points. So you need to make sure that your website is above par for prospects to convert when they stumble on it.asr

According to a study conducted by Stanford University, 75% of prospects judge a business based on its website.

In general, your roofing website should be professional, functional and easy to use. And since the primary goal is to convert those prospects into clients, your website should have a clear call-to-action that directs them to take appropriate action.

  A well-optimized roofing website should possess the following qualities:

  • Simple Navigation– links and buttons should be easy to spot and should direct prospects where they want to go.
  • Visually Appealing– An attractive theme relevant to your roofing business, videos, photos,  Sliders, and white spaces are some of the elements that will make your website captivating to prospects/ clients.
  • Lead-Capture forms– without filling in the forms, leads are likely to vanish away. You can make the process hassle-free by providing something free in return, like a free inspection or estimate.
  • Consistent content– You should update your site with fresh content regularly to make it rank high in search engines.
  • Decent loading speed– if a prospect has to wait for minutes before your site loads, they might be tempted to leave right away. Thus, your site loading speed should be decent for both desktop and mobile users.

Keywords are also an essential aspect of your website optimization because they are what prospects will search for, and Google will direct them straight to your roofing website, thus skyrocketing your rankings.

Add Videos that go Beyond the Basics

According to a study done by Smart insights, over 70% of clients choose video as the most effective way of learning about your services or products.

A video-a real-life story as you are finishing exciting features of a project –can be an accessible but most engaging of all your roofing marketing concepts.

Informative, roofing videos portray your authority, create more engagement from social channels and build trust.

Answer Queries on Your Roofing Website

This may sound obvious, but most of your rivals aren’t doing it

Clients have tons of queries that they want to be answered.

What is the cost of installing a new roof?

Should I replace or repair my roof?

If you note such queries from customers, then you can assume that they are asking the same questions on Google. If you want to drive more organic traffic to your roofing website, then you should strive to answer all the queries by creating individual blog posts that address those concerns from clients.

Show your Roofing Work Portfolio

Photos continue to find several applications when it comes to showcasing roofing projects. Some roofers use them to make rough estimates. Others use them to time-track roofing projects.

Apart from these uses, there is a marketing side where, after and before photos help to build trust with potential customers.

First, such photos should be of high-quality to make prospects interested in checking them out on your website. That means you have to buy a good camera

Pictures always try to summarize what you can do as a roofing contractor, plus they explain a lot of concepts that would take a lot of resources and time.

What’s next for Your Roofing Business?

Implementing the above roofing marketing concepts does not have another rocket science. It can be practical and straightforward.

Start by claiming your Google My Business Listing, optimize your roofing website for search engines and make sure that you answer questions that clients are asking online. This will allow you to be seen as an expert in the field.

Next, add a personal touch once clients start to interact with you. This way, you will begin to earn the reputation of a business that is concerned about its clients-not one who is only after making quick bucks.

Don’t forget to showcase photos of the completed roofing projects and lastly squeeze all the benefits by hiring a reputable roofing marketing agency.

Don’t b be afraid to outsource your roofing marketing expert. There a lot of benefits that you can enjoy by learning some roofer marketing basics, but the time comes when you have to concentrate on your bottom line-running your roofing business.

If you want to grow your roofing business online and don’t know where to start, feel free to schedule a free consultation with our marketing experts today.

Best of luck in your roofing business!

Categories
Reputation Management SEO

Is Your Roofing Company’s Online Reputation Hurting or Helping You?

Property owners regularly visit review sites like BBB and Yelp to evaluate and hire roofing contractors. Yet, they are surprised by several roofers who have no idea about what review sites say about them.

As a roofing contractor, getting new clients can be an uphill task. Customers may hire you for minor repairs here and there, but acquiring new customers is extremely crucial for expanding your business.

Since roofing is such substantial investment prospects don’t want to deal with a roofing contractor who cannot deliver outstanding results. Looking for a reputable roofer can be an overwhelming task. And that’s why many potential clients turn to Google for answers. That’s why online reviews matter to the growth of your roofing business.

In an age dominated by social proof, word-of-mouth, and influencer marketing, even a slightly negative review can do your roofing business to loose leads.

Negative reviews based on real customer experiences are bad enough, but the sad reality is that bad reviews are not always on the upward trend. Unscrupulous roofing contractors are known for planting fake negative reviews on their competitors- we have seen them do that. And despite the concerted efforts made by review sites to regulate them, fake reviews always find their way on your roofing website.

Negative reviews can damage your roofing business. Review sites like Glassdoor and Yelp appear on top of Google’s organic rankings for roofing business search queries. Such sites drive millions of organic visits per month, and if your first impression is a negative review, it can be hard to find new clients or generate leads. Fortunately, by evaluating the ranking of both the off-site and on-site content, you can be able to bring down negative reviews in Google.

 

Remember that reputation management is no longer an option, but an essential ingredient of growing your roofing business online. It is crucial to own up your roofing business reputation.

Fortunately, there are certain things that your roofing business can do towards achieving this goal.

  • Monitor roofing review sites for mentions of your roofing business (and that of your rivals-while at it you might unearth some weakness.)
  •  If the review site allows, respond carefully and professionally to negative reviews. Make sure that other readers hear your side of the story.
  •  Make it right. Besides responding to a negative review, do what is within your ability to fix the problem. Sometimes the reviewer will update the review sites with the new status you have earned.
  •  If you clearly identify or suspect a review being fake. Take action.
  •  Get positive reviews on major sites on the roofing industry. Most legit review w sites have a way of compensating clients when they leave a useful review.

Incidentally, one significant advantage of roofing SEO is that by monitoring the rankings of your on-site and off-site content, you can push the bad reviews to lower the ranks on Google. Marketing your roofing business is excellent at finding new clients/leads online. If you follow the tips provided in this post religiously, you can quickly get new customers since most of them will be searching for roofing services online.

Do you need help to defend your roofing business online? Feel free to schedule a free strategy session with our reputation management specialists-we are eager to know about your situation and to see how best we can help you grow your roofing business today.