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Here’s Your Roofing Website Maintenance Checklist for 2021 & Beyond

Keep Your Roofing Website up to date: don’t lose clients for no reason

Most roofing contractors know the importance of having a well-structured roofing website. But they typically build a site, launch it and never return to it again, abandoning roofing website maintenance altogether. If your website isn’t adequately maintained, you are losing prospects/clients that will affect your company’s ROI.

Just like your car, we must appropriately maintain your roofing website to operate efficiently. Roofing websites require routine maintenance to ensure that all components (contact or inquiry forms, payments, payment mechanisms, images) work efficiently and safely. Creating a search engine optimized, user-friendly and responsive roofing website is an essential step in letting property owners know your roofing company exists. Still, routine upkeep is crucial if you want your website visibility to flourish and grow.

 

8 Reasons Why Roofing Website Maintenance is Crucial

1. Regular Maintenance Keeps Your Roofing Website Secure

Security is the main reason why routine roofing website maintenance is so essential. If your roofing company is utilizing a Content Management System (CMS) like Word Press or Drupal, you want to make sure that it keeps up with security updates and software patches. If you don’t do that, the bad guys (hackers) will get an opportunity to steal data from your roofing website.

2. Roofing Website Maintenance is Crucial to Boost Search Engine Traffic & Rankings

To offer property owners high-quality content, search engines like Bing or Google award higher rankings that are updated occasionally. Search Engine Optimization (SEO) determines where your roofing website will be ranked based on your site’s relevance compared to the property owner’s search.

Various roofing SEO tactics can be used to improve your site’s ranking. Some of these techniques include optimizing your site for mobile devices, regularly updating your website content with the current information, and ensuring that your site has the latest security updates.so, maintaining your roofing website is crucial to your business’ ranking on search engines like Bing or Google.

3. Routine Roofing Website Maintenance Helps to Improve Customer Experience

If your roofing website’s template files and theme are outdated, they may not show up on current versions of mobile devices and web browsers. With all the competition in the modern roofing landscape, if your site is hard or confusing to use, your company is likely losing prospects because of it. But, when you conduct routine maintenance as scheduled, you can be confident that the most recent template files/ theme are installed and operating efficiently.

When you perform maintenance on your roofing website, your site improves and becomes simple to use. Such improvements encourage property owners to stay and engage on your roofing website longer. In wrapping up, maintaining your roofing website is crucial as it enhances your site’s customer experience and promotes user engagement.

Read our detailed post on How User Experience (UX) Design Affects Roofing Sales

4. Regular Maintenance Increases Site Speed

As stated above, with all the options that prospects/client has online, your roofing website requires simple to use and needs to be super-fast. If your roofing website loads in less than 3 seconds, it is turning away prospects/clients. Maintaining your roofing website allows you to optimize all the elements that might be slowing your site down. Another advantage of routinely maintaining your roofing website is enhancing your site’s loading speed.

5. Regular Website Maintenance Attracts New Clients and Keeps Existing Customers Happy

Our roofing website maintenance services will keep your site updated with fresh and new content. This will assist in driving new property owners (traffic) to your site. Outdated roofing content may make visitors click off your site instantly.

Keeping your roofing website updated with unique, fresh content can go a long way to satisfy existing customers. Your existing customers will view and share your new content, thus making your roofing business popular. But if you stay for long without sharing fresh content, prospects/clients may assume that you have nothing to offer and may never return to your roofing website again.

6. Continue To Learn More About Your Audience

One of the daunting parts of roofing marketing is getting to know your target client entirely. Regular roofing website maintenance helps you use the analytics and understand how users are interacting with your site.

Are prospects/ site visitors converting? Are they clicking off your site immediately, or are they hanging around? Are there patterns in site visitor’s behavior? Knowing these patterns and making adjustments based on data will help you to create a roofing website tailored to your user’s specific audience.

Without ongoing such ongoing analysis, your website can become outdated, stagnant, and, worst-case scenario, useless to property owners who could have benefited from your roofing services or products.

7. Regular Website Maintenance Ensures Proper Functionality

As you launch a new roofing website and make adjustments to it, it’s crucial to make sure that it works efficiently. This can mean making sure there are no broken links and that your website works perfectly across various web browsers. This is more of a technical part of roofing website maintenance, but if you fail to do it, your website may fail to work correctly for your visitors, prompting them to click off to your competitors.

Great functionality depends on the coding of your roofing website, and as a roofer, you don’t have the time to read through lots of code lines to identify a semicolon that should be an entire colon. Ensure that your codes are consistent with the ongoing adjustment and clean is essential to run a peak-performing roofing website.

8. Routine Website Maintenance Helps in Proper Tracking & Monitoring 

When you dedicate your resources and time to roofing website maintenance, you can correctly track the results and know if you are in line with your internet marketing goals. Tracking your roofing website’s metrics can give you an overview of the progress of your internet marketing campaigns so you can know the following plans or strategies to implement.

If you are lagging behind your roofing sales goals via the roofing website, that means that you need to redesign your site to increase conversions

Roofing Website Maintenance Checklist

Maintaining your roofing website is more than buying an affordable hosting plan and making some edits to your page. An outdated website risks client annoyance, loses search engine rankings, and loses trust. To assist you to stay on top of the crucial (often overlooked) issue, we have compiled a guide on what you can expect from our website maintenance services:

Update Your Roofing Content

  • Hours of Operation

If you have a company operating hours and aren’t on your roofing website, we put them in! And if you have already included them, our experts will check to ensure they are accurate. We also notify your visitors in case you have seasonal changes in your operating hours.

  • Phone Numbers

Check your office phone numbers for consistency and typos. Also, ensure that your phone numbers are appropriately hyperlinked to help visitors click and call your roofing business.

  • Contact Address

Make sure your business address is updated/correct every place it appears.

  • Call to Action

Give your web pages a makeover to ensure you have a clear call to action. Sometimes every page will have the same CTA (like getting a free roofing quote now), but browsers will require to pass through some steps. A property owner looking for roofing services or products will want to view some photos of past projects before they decide to get a quote.

  • Punctuation/Spelling/Grammar

Look at the basic editing errors.

  • Fix Broken Links

Check all your internal and external links to ensure that they are working seamlessly.

  • Form Submission

If you have a form on your roofing website, submit a message to check whether it’s working, and you get notified of the new news.

  • Headlines

Do your primary web pages (particularly your homepage) have headlines explaining how the client will benefit from booking a job with your company? And does every headline contain a keyword that relates to the title of your page?

  • Redirects & URLs

If you have recently changed the name of your webpage, you should make sure that users who are searching for the old page get redirected to the new one Instead of getting a “not found” error)

  • Image Alt Tags

Sometimes you can improve your roofing SEO by adding alt tags to your primary images. This can help your site to rank higher than other roofers for the same keyword

Design

These are tweaks that  relate to the feel and look of your roofing website, which may include but not limited to:

Branding

Has your roofing logo changed? What about the colors your company uses? If yes, has it reflected on your roofing website? Besides, if you initially used a low-quality logo but have changed it late to a new one, you need to update that on your roofing company website.

  • Replace Stock Images with Custom Photos

Roofing stock images may be essential to get your website running. But authentic photos are deemed to be more powerful.

  • Optimize Images

 You need to replace low-quality crop images to suit your overall design. Besides, replace large photos with compressed or re-sized versions while retaining quality.

  • Check Display on Mobile Devices

Pull up your roofing website on your mobile phone to see how it appears. Furthermore, you can also check how it appears on different desktop browsers.

Platform & Hosting

These problems may prompt you to contact your web host provider:

  • SSL security certificate

Check if your roofing website URL starts with “HTTPS” If not, you need to contact your web hosting provider to get a basic security certificate for your roofing domain.

  • WordPress Plugins and Theme

It is highly recommended that you use the latest versions of plugins and themes activated on your roofing website.

  • Backups

Typically you want to automatically backup your roofing website. This will help you, especially when you make a mistake when editing your roofing site.

Hire a Roofing Website Maintenance Team

Why You Should Hire a Roofing Website Maintenance Team

As a roofing contractor, you have lots of duties to perform. Managing employees, handling clients, keeping appointments, and meeting deadlines can be daunting at times. Neglect and inexperience can ruin the functionality and look of your roofing website.

Now that you understand that web maintenance is just as crucial as designing a roofing website, it would be equally important to discuss the benefits of hiring a website maintenance team. Although you can take the responsibilities of maintaining your site yourself but hiring a roofing website maintenance agency will be advantageous in the ways listed below:

  • Since you are partnering with a website maintenance company specializing in the roofing niche, you can count on their expertise since they know what to expect, look for, and resolve issues.
  • Hiring a roofing website maintenance team frees up your time to concentrate on another important aspect of your business without having to think about your site at all.
  • Outsourcing a website maintenance team is cost-effective and can resonate with your budget. You don’t have to break your bank to find a package that’s ideal for your roofing business.

If you have come this far, you know that designing a roofing website is not enough, but maintaining it is highly recommended. And if you don’t have the skill or time to maintain your roofing website, it is advisable to outsource a website maintenance agency like Black storm Roofing Marketing.

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Let Us Help You

At Blackstorm Roofing Marketing, we don’t just create unique online experiences but also offer website maintenance services since we understand how site security and maintenance are essential in maximizing your roofing website performance.

We provide reliable and affordable website maintenance services with no long-term contracts. We offer online reputation management, PPC, retargeting ads,  support, update backups, and above all, peace of mind knowing that your roofing website is in good hands.

Schedule a free strategy session with one of the marketing experts to discuss how we can help you maintain your roofing website today.

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22 Roofing Marketing Ideas That Work in 2021 and Beyond!

Are you getting sufficient roofing leads? Is your phone ringing as expected to book more jobs?

There are many reasons your answers may be a resounding “no.” The effect of COVID-19 has undoubtedly caused a decline in sales for roofers as property owners adjust to the new normal. As the internet becomes an essential tool in the client’s purchasing journey, roofing marketing becomes a crucial investment.

High customer involvement, lack of specialized roofing marketing agencies, poor industry reputation, and stiff competition are some of the problems facing an average roofing company today.

If you want to market your roofing company, keep reading for 30 practical roofing marketing ideas. Or schedule a free strategy session online with one of the Growth Coaches or call us at 1(865) 205-8822 if you need help creating an advertising campaign for your roofing business.

Roofing Marketing Ideas- Online

1. Create an Effective, Functional Roofing Website Optimized for Search and Conversions

Your roofing website is the heart of your internet marketing strategy. If you don’t have a roofing website, creating a website is one way of reaching your prospects/clients online, anywhere, anytime.

Roofing is a high-ticket item that needs a high level of client trust. Over 75% of clients judge a roofer’s credibility based on roofing website design alone. An outdated, no website or broken site can instantly vent that trust.

Make sure your roofing website looks contemporary, slick, and professional. Use educational content and interactive elements to inform browsers about your company and respond to any questions they might have.

 

Pro Tip:

  • Optimize your roofing website for conversions and SEO so it keeps sending a consistent stream of qualified leads, even when your business offices are closed.
  • Create a sales funnel and quality landing pages to capture roofing leads.
  • Contact our experienced web designers know if you need help to build or redesign your roofing website.

Invest in SEO to Get Found in Local Searches2. Invest in SEO to Get Found in Local Searches

Property owners /managers are the potential buyers of your roofing services, so make sure they can find your roofing business in local searches online. Prospects are looking for a roofing company like yours, so you need to optimize your website to appear in front of these wallet-out potential clients.

If you want to appear in local search results related to your roofing services, begin selecting the right keywords. Keyword selection and research are crucial parts of SEO since they influence which search results show up on your roofing website. Local search marketing will keep your phone ringing and prospects visiting your project sites. List your roofing business in major online directories and create and claim your Google My Business account to get started with local roofing SEO. Contact our SEO experts if you need help establishing your local online marketing presence.

Run a PPC Campaign to Get Immediate Results3. Run a PPC Campaign to Get Immediate Results

You should be on top of Google search results before you can start to obtain serious leads and traffic from organic searches. Getting on top of Google search results can take months or years with search engine optimization. If you don’t want to wait, you should not ignore Google Ads or Pay-Per-Click advertising.

Pay per Click advertising works by putting your ad or brand message in front of business or homeowners who are actively searching for your roofing services. PPC ads are shown because roofing businesses bid on particular keywords (for your business, it may be something like roofers in Murfreesboro, TN)

To get started with PPC, select the keywords. Like with roofing SEO, focus on long-tail keywords. This will not only drive relevant traffic but will also reduce the cost per click.

Once you have the keywords ready, you can start to bid for the ad placement. You can set the minimum or maximum amount you are willing to pay every time a prospect clicks on your ad. Your quality score and the maximum bid will determine where your ad will be placed in the search results.

However, it is more preferable to have a higher quality score as opposed to the maximum bid. This is because Google wants to offer the most relevant search results for users. That’s why roofers (regardless of their substantial marketing budgets) can’t buy their way to a good ad position.

When searching for roofing marketing ideas, you will note that PPC is one of the best ways to obtain qualified roofing leads. With PPC ads, you can reach more valuable prospects interested in your roofing services.

Factors like the quality of your landing page your roofing ad links to and the relevance of the ad to the searcher’s query will assist you in determining where your advertisement will rank.

Connect With Your Prospects through Social Media Advertising4. Connect With Your Prospects through Social Media Advertising 

Social media is one of the effective marketing and advertising methods for roofing contractors. Social media profiles like Twitter or Facebook help you to connect with your target audience directly. By leveraging social media advertising, you can create valuable content for your prospects/clients and interact with them.

To get started with social media advertising for roofing marketing, select your platforms wisely. There are various platforms that you can use, including Pinterest, LinkedIn, Twitter, Instagram, and Facebook. That said, you want to use platforms that your audience frequents most to make sure that you reach them.

Once you select your platforms, engage with prospects/clients by posting content about their favorite topics and your business activities. Publish videos and photos of your completed and current projects and other roofing news or trends that may benefit your audience.

Remember to include social media in all your marketing collaterals, such as your brochures, email signatures, and roofing website footer. Social media advertising will not produce results overnight but can boost your following and engage with clients in your local market.

5. Use Video Marketing to Showcase Your Roofing Projects and Brand

They say a picture is worth 1000 words; what about a video? It’s more powerful. Nothing strengthens the authority of your roofing website like a video. If you have a roofing website with high-quality video content, you will enjoy a higher conversion rate than rivals without video.

You can leverage the power of video marketing by creating a video of your latest project. Video marketing can help you to:

  • Portray your competitive differentiators
  • Boost online engagement
  • Establish your roofing brand and its personality

Create fascinating videos by showing your crew’s undertaking project or produce positive video testimonials from your customers. Remember to upload videos to Facebook and YouTube to generate leads and to enhance your brand image.

6. Solicit Genuine Online Customer Reviews

A high-ticket business like roofing relies heavily on client’s level of trust, and genuine online reviews provide one of the best ways of enhancing that trust. Research shows that more than 80% of prospects trust online reviews just like they do with personal recommendations. Plus, client reviews show on Google search results with star ratings to help your brand look more appealing than companies without.

Review management is an essential part of running a successful roofing business online. Prospects turn to online reviews to see the experience others had with your business. You must manage your online reputation to ensure that options select your business.

You are going to get a mix of negative and positive reviews. Getting negative reviews isn’t the end of the road since people expect to see lousy reviews. The crucial part is that manage online reviews.

Property owners want to feel valued. If you don’t have time to manage online reviews, you can invest in online reputation management services. Such services will help you manage your reviews better so that you keep your current and past customers happy while attracting new ones.

7. Blog about the Latest Trends in Roofing 

 Start a blog on your roofing website and create content on the hottest trends on roofing. This will make you look well-informed and intelligent. Approach roofing websites that accept guest posts and publish posts to expand your reach and get valuable backlinks. Create and publish authoritative content on the roofing niche to become an authority in the roofing industry.

8. Nurture Roofing Leads to Convert With Email Marketing

If you are searching for roofing marketing ideas, email marketing is an excellent option for your roofing business. This strategy assists you in nurturing roofing leads, helping them to convert. To use email marketing, you must get a list of subscribers.

An effective way to do this is via your roofing website. To get client’s emails, you can offer them an exclusive template or guide. By investing in email marketing, you will get leads interested in your roofing services. It is a great roofing marketing idea that will help grow your roofing company and improve your brand awareness online.

9. Ask Roofing Material Manufacturers for Backlinks

External links from reliable domains are very crucial in boosting your search rankings. Contact roofing material producers you have previously worked with and ask them to include your name in their customer’s list. Many roofing material suppliers have pages that list roofers who use their products. This is vital for improving organic search results and online visibility.

Set up Call Tracking for Roofing Business

10. Set up Call Tracking

If you are like most roofing contractors, your potential and existing clients call your office to obtain details or ask questions about roofing projects. These are your qualified leads, and you need to track them. Set up call tracking on Google Ads and analytics to stay on top of phone leads and later create nurturing those leads.

11. Use Multichannel Roofing Marketing

Any medium you utilize to market or engage with your roofing clients is known as a channel. Clients can move from one channel to the next within a blink of an eye. They might come across a post on LinkedIn, go to your roofing website to know more about you and your company, check reviews on your website, and contact your office through their mobile phone. That’s why you need to have a presence on multiple channels online.

12. Use Geofencing Advertising to Reach More Roofing Leads Online

Geofencing advertising is a great roofing marketing idea to assist your company reaches new leads.

With Geofencing, you create an invisible fence encompassing a specific area, generally surrounding a building like your business.

Once property owners enter the fence, they get a notification about your roofing company or see a Facebook ad related to your roofing business. This can prompt them to think about contacting your business.

As a roofer, you want to focus on conferences, trade shows, and other events where your leads will frequent. It is an excellent way to get attendees to get exposed to your roofing company for the first time. Geofencing presents a perfect opportunity for your roofing business to target your prospects in areas where they are likely to be thinking about your services or products.

13. Use Analytics to Measure Your Roofing Advertising Campaign Success

The best roofing marketing strategy isn’t complete without measuring or tracking the overall results. For example, how does your roofing website measure up against rivals?

While they are helpful deliverables, site traffic and rankings are not the actual measurements of your campaign success. To ensure your internet marketing and roofing website is performing optimally, track the following analytics:

Measure Advertising, Revenue, and Sales

Of course, you can’t pay your crew with rankings or web traffic, but you can with income/revenue. Revenue and sales are good indicators of your roofing marketing success since they affect the money coming into your roofing company daily.

But how do you determine your sales and revenue? Tracking the number of roofing leads you have and what their buying journey is like on your roofing website is essential. A good roofing SEO strategy will measure the qualified traffic, conversion rate and get involved in conversion rate optimization.

Besides, you also need to track the number of calls received through various online marketing initiatives like Google Ads and Facebook ads.

14. Use Retargeting Ads

Have you ever come across those ads that seem to follow you around the internet? You search for roofing contractors on Tuesday and the rest of the week, all you see are ads for roofers. This is known as ad retargeting, and it is an intelligent strategy for high-ticket jobs like roofing services.

Roofing Retargeting Ads

Retargeting uses the information collected from a prospect’s previous online searching behavior to show up relevant ads. For instance, a prospect who has been researching the cost of an average roof could see your ads, although they are not actively searching for roofing services information.

You can use retargeting with Facebook ads, Google ads, and more. As potential clients see your retargeting ads over time, it creates awareness of your roofing brand. Ad retargeting is a fantastic way to grow your roofing company on a minimal budget.

Offline Roofing Marketing Ideas to Reach New Prospects

15. Make Money from Bad Weather

By focusing your roofing marketing on local and seasonal needs, you can create campaigns in response to weather profit and events from poor weather.

Based on the region of the country where your company is situated, your clients may need gutters to deal with rain barrels or downpours to conserve rainwater. Clients may be in need after a huge storm damaged many roofs in your area. These are just instances where your marketing and business activity can correspond with the weather.

PPC ads can help roofing contractors make most of the bad weather. They provide a great way to target your marketing both locally and seasonally. Since you create PPC ads faster, you can use them to take advantage of upcoming or ongoing weather. That’s something you can’t achieve with billboards, print, or other conventional marketing methods.

Is a heavy downpour forecasted for next month? Instantly put up a PPC ad for 20 or 30% off roof inspections, urging clients to prepare for the storm. Remind potential customers now it is an excellent time to begin any major roofing projects they have been postponing.

The best part is that such Google Ads helps you to choose specific locations and only display ads to prospects in those locations. This implies you won’t waste marketing dollars in locations you can’t offer services in. If you serve a more comprehensive service area, you can target various ad campaigns to multiple regions within those territories. You can even target ZIP codes within a specific city.

16. Sponsor a Local Event or Sports Team

There must be event organizers, local school clubs, and sports teams searching for sponsors in your area. Support a team and print your business logo prominently on their caps and shirts. Sponsor a local event and showcase your brand name at the event through posters, billboards, video projection, or other branding techniques.

Roofing Direct Mail Campaign

17. Run a Direct Mail Campaign

Direct mail can get new roofing clients if done correctly. Long-form letters don’t work in an age where people seek instant gratification, but leaflets and postcards can grab the attention of potential clients. You can craft your mail to include a particular offer that helps you measure its effectiveness.

Get creative with your roofing direct mail campaign design to generate even more brand awareness, leads, and recall. Consider aligning your strategy with your professional roofing business card design as well.

18. Trade Shows to Get New Commercial Roofing Leads

Trade shows don’t just offer a chance to check the competition; you can get partnerships, new leads, and company awareness. Ensure that anybody who comes to your stand obtains a freebie they will deem valuable. Besides, you can offer educational content on home improvement and residential roof repairs. Lastly, make sure you follow up with prospects you come across.

19. Give Away Something for Free

Most property owners will be interested in doing business with roofers who offer something for free. They are likely to identify with roofing businesses that offer freebies. Based on how you decide to execute this roofing marketing strategy, it will boost your brand awareness and help you stand out.

You can offer a free deal such as a free roof estimate or roof inspection. It can also foster goodwill in your prospects and make them think of your company every time they need a roofing contractor.

20. Get Involved in the Local Community 

Another inexpensive way to market your roofing services is by getting involved in your local community. You can either help fix a roof in the surrounding community. No matter the activity you decide to be involved in, make sure you use branded items like T-shirts, vehicle wraps, etc. this will go along a way to showing your community that you care while assisting you to gain exposure. You should also post community on social media profiles to reach a larger audience. The community will view you as a business that cares about them much more than revenue or profits.

Roofing Marketing Ideas- Leverage Technology

21. Automate Online Marketing 

Nurturing leads can be challenging and tedious, especially if done manually. Use automation to streamline messaging and minimize your workload. Schedule social media posts, write an email sequence, Incorporate SMS into your roofing website, and combine messaging with the levels in their buying journey.

Automate Online Roofing Marketing 

22. Nurture Customers with CRM Technology

Leads are the lifeblood of any roofing business. You should generate as many qualified leads as possible and nurture them through the conversion funnel. Using a CRM will make sure that you track all the leads and nothing falling through the cracks. There are various specialized roofing CRM software applications available in the market. Monitor them and select one that’s suitable for your business needs.

Improve Service Delivery with Emerging Technology

Mobile apps have revolutionized how people search for roofing services online. Integrated mobile solutions are available to manage all kinds of roofing projects, including estimation, design, material calculation, and project coordination and management. Roofers who evolve with technology will outrank their competitors by booking more jobs through digital client interactions.

How to Market Your Roofing Company-Wrap Up

Implementing all the roofing marketing ideas above can be a daunting task, especially if you have many things requiring your attention.

With this post, you now have helpful hints on how to market your roofing company, both online and offline.

Do you have any queries? Maybe you are not sure what keywords to use or how to optimize your Google Ad campaign.BlackStorm Logo

At Blackstorm Roofing Marketing, we continually monitor SEO, PPC, social media adverts, and more. Schedule a free strategy session online with one of our Growth Coaches to create a detailed internet marketing plan to meet the specific needs of your roofing business today.

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8 Signs Your Roofing Business Needs a New Internet Marketing Campaign

Digital roofing marketing has become the most efficient ways for roofers to maximize their growth and reach. No matter the size of your company, you cannot wish to make more money in the roofing industry without a vibrant online web presence.

One of the surefire signs that your internet marketing isn’t working is not to achieve the results you want from your roofing marketing campaigns.

However, knowing whether your roofing marketing requires an overhaul isn’t always a walk in the park, as there can be many pitfalls in your current strategy.

The sad reality is, you may not understand whether your roofing marketing is effective if you don’t know what marketing metrics to track or how to monitor them. If you are looking out for a sign that your digital roofing marketing needs an overhaul, check out our list below:

Converting Leads into Paying Clients

1. You Are Not Converting Leads into Paying Clients

Digital roofing marketing is all about generating roofing leads and converting them to clients. You want more prospects/clients to learn about your roofing business, and more importantly, convert those prospects/clients into a sales contact, opportunity, or similar things.

If you are getting lots of roofing leads but can’t seem to convert them, go back to the drawing board and see what’s not adding up. Consider the CTAs of your roofing website, the quality of content you published, or the keywords you target. These factors could be the leading cause of your challenge or problem. Whichever the reason, low conversion rates are a sure sign that your roofing marketing strategy needs an overhaul.you are getting little or no traffic in your roofing website

2. You are getting Little or No Traffic In Your Roofing Website

If you are getting no or little traffic on your website, that might be a bad sign.

No traffic implies your roofing marketing efforts are not helping to drive prospects/clients to your roofing website or social media accounts.

Most platforms like Google or Facebook have their unique algorithm, which shows content seen by the browsers.

The proper roofing marketing techniques will help you make most of these complex algorithms and drive lots of traffic to your company through the right platforms.

 

3. Your Roofing Website is Buried in the Second or Third Page of the Search Results

Property owners/managers utilize search engines like Google or Bing to find roofing contractors near them every day.

If prospects/clients are using Bing or Google to find roofing businesses like yours, but if your roofing website is not ranking high in the search engine results, you will likely lose tons of prospects to the competition.

Some roofing websites will rank higher than others in the search results.

This is because other companies invest in their roofing SEO to rank on top of the search engine results.

Don’t leave your search rankings to chance; ensure you have a comprehensive roofing SEO strategy that’s actively working to place your roofing website at the top of search engines.

 

4. You Are Not Reaching Your Target Audience

One advantage that sets internet marketing apart from conventional approaches is your roofing business’s connection level can strike with clients.

Nowadays, you can track the prospects you want to target, understand their interests, and later use those details to establish a lasting relationship with them.

If you are struggling to reach your target market, it’s time to revamp your digital marketing approach ASAP. Don’t assume clients will know your services through recommendations from neighbors and friends alone.You Are Not Reaching Your Target Audience

5. You Are Losing Advertising Dollars

Internet marketing strategies for roofers can produce a great return on investment, even when you spend a small amount. But it is straightforward to waste money on an online marketing campaign, especially if you don’t know what you expect. And if your roofing marketing strategies are wasting your advertising dollars, it may be good to start working with a reputable roofing marketing agency like Blackstorm Roofing Marketing.

 

6. You Are Obsessed With Viral Content

Roofing content marketers are always fascinated by viral content. That implies creating a story that produces lots of likes, shares, clicks, comments, etc. But clicks to your roofing website are only essential if they are relevant.

While it sounds fantastic to say that one of Facebook’s posts received over 20k clicks, there are slim chances that those clicks are relevant to your roofing services or products.

High volume of irrelevant traffic can produce increased bounce rates, which can hurt your search rankings. So, if your roofing content approach is all about going viral, it’s time to revamp your marketing strategy and start focusing on quality over quantity.

 

7. The Returns of Your PPC Campaigns Are Abysmal

Pay-Per-Click adverts are great ways to get in front of prospects/clients and obtain roofing leads, but they can be super expensive, especially if not done right.

Many roofers achieve poor results from paid ads because they don’t target correctly, browsers aren’t converting, or the Cost per Click is above the roof. The key to effective roofing PPC campaigns is targeting the right audience with the right content. If you are not sure where to start with your PPC campaign, our growth coaches can help.

You Are Not Achieving The Desired Revenue Numbers

8. You Are Not Achieving The Desired Revenue Numbers

The last but most crucial sign that your roofing marketing needs a revamp is to hit your income target. If you are using money or time into your online roofing marketing, you should be getting actual outcomes in terms of revenue. If your roofing marketing dollars aren’t paying off, it may be time to revamp your current marketing strategy.

If you don’t see the leads, dollars rolling in, and traffic, it’s time to take a different approach or try another roofing marketing agency.

If any of the signs we covered above apply to your roofing business, it makes sense to start working with a reputable agency like Blackstorm Roofing Marketing.

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Are you searching for a roofing marketing agency? Schedule a free strategy session with one of our Growth Coaches, and we’ll see how we can help your roofing company grow online!

Categories
Google My Business Growth Strategies Local Marketing Reputation Management Roofing SEO

How To Improve Your Roofing GMB Listing

Google My Business or “GMB” is a free tool that helps you manage how your roofing company appears on Google Search and Maps. If you are a roofing contractor and your business does not have a GMB listing, then property owners may as well assume that you don’t exist. Getting your roofing Google My Business listing optimized and verified adequately is an important step for proving to business or homeowners that you exist.

 After all, when property owners want to hire a roofer for services, they conduct a quick local search online (say “roofing contractor nears me”), visit your business, or book a job the same day. So it’s crucial the details about your business that appear when prospects/clients search Google are as complete, optimized, and accurate as possible. This post will explain why your local roofing business needs a GMB listing and tips on how to optimize your current listing to generate more leads for your company.

 

5 Reasons Every Roofer Must Have an Optimized Roofing Google My Business Listing

 

 One of the initial places that property owners looking for your services and products will go online is conducting a Google Search. According to Google, over 50% of all searches have a local intent, and business location is one of the significant items sought by local searchers. This shows how your roofing business stands to benefit by showing up in Google search. The fastest and easiest way to show up in local search is by having a Google My Business Listing.

Here are some benefits that you stand to enjoy by having an optimized roofing GMB profile:

 

1. A properly optimized Roofing Google My Business Profile Increases Your Visibility online.

One of the significant advantages of creating a roofing GMB listing is that it enhances your business’s visibility over the internet. When you search for a roofing product or service on Google, the first three things that show up are Google Adwords adverts, followed by a map with local 3-pack; lastly, organic search results show up.

 The once inclusive 7-pack is now restricted to only three listings hence the name local 3-pack. Many roofers worldwide have been trying several SEO hacks to get in this unique category. Still, most of them don’t seem to realize that by verifying and improving their Google My business listing, you can boost your chances of appearing in the list. Having your roofing website appear in the local-3 pack can help you tap into potential revenue since Google displays your business on Google Maps and puts it’s before the organic search results.

 

2. Roofing GMB Helps You Share Information with Your Potential Customers

Your roofing Google My Business listing allows you to share crucial details about your business, including your working hours, contact information, and address. It helps you to share updates, offers, and the latest news. These posts appear on Google Maps and Search, allowing you to keep in touch with prospects/clients and keep them updated.

 

3. A Good Roofing GMB Ranking Will Help Your Business Earn Trust from Clients

One of the major hurdles that modern clients face is building enough trust to book a job with your roofing company. As a roofing contractor, your role is to help property owners make that jump as swiftly as possible. To achieve this, one of the simple things you can do is helping prospects/clients to understand that your company has an actual location.

 Due to the inherent confidence and trust most prospects place in Google, your roofing company benefits whenever it shows up in a local search, as potential customers will be more likely to trust your roofing brand.

Roofing Google My Business Listing Increases Sales & Traffic

4. Roofing Google My Business Listing Increases Sales & Traffic

One major problem local roofing businesses face is maintaining relevant, high-quality traffic and steady qualified leads filtering through their doors. While there is no practical way of avoiding ups and downs throughout the year, having optimized roofing GMB can significantly improve your numbers across the board.

 

5. Stand out From Competition

Your roofing GMB profile displays the vital information prospects require to engage with your company. It also shows a brief description to assist prospects in identifying promptly if your company is what they are searching for. Your roofing Google My Business profile gives you a chance to stand out from other roofers online in a client’s first scan through search results-don’t pass that benefit!

 

How to Perfectly Claim, Verify and Optimize Your Roofing GMB to Rank Higher in Local Search Results

If you are just getting started with local SEO, here’s how you can set up your Roofing GMB properly and outrank other roofers in your neighborhood.

 Create /Claim Your Roofing Google My Business Listing

To dominate the local search results; your roofing business must show up in the local-3 pack of the Search Engine Result Pages. The first step in improving your roofing GMB profile is adding your business to Google maps if you have not already done so! Follow the steps below to create /claim Google My Business listing for your roofing company:

  • Login to a Gmail account that you want to be associated with your roofing business (or create an account if you don’t have one already)
  • Visit google.com/business and choose “start now” in the right-hand corner
  • Enter your roofing company name
  • Enter your business address
  • If you visit client’s locations, rather than having them come to you, tick the box “ I deliver the goods and services to my customers.”
  • Select your business category –try to come up with a name that suggests to Google the kind of prospects/clients that will be seeing your roofing GMB listing.
  • Add your roofing website or business phone number
  • Select a verification option. If you are not ready to verify your roofing business yet, click “try a different method” or “later.”

Verify your Roofing Google My Business Listing

Google offers several ways to verify your roofing GMB profile but may not provide all the below options for verification. Here are some possibilities that Google can provide you with to verify your listing:

  • By postcard
  • By phone
  • Bulk verification
  • By email
  • Instant verification

Postcard Verification

This is the most common roofing GMB verification option. Google will send you a postcard (via snail mail) to your business address. This postcard will have a verification code attached to it to enter your listing to verify it. Here is how you verify your listing using a postcard:

  1. If you have not signed in to your GMB listing, login now and select the business that you want to verify (if you have already logged in, you will be at the verification step)
  2. Make sure that your roofing business address is correct. Optional: Add a contact person to who the postcard will be addressed.
  3. Click “mail.” The postcard should reach you within five days or less.
  4. Once you have obtained your postcard, login to your Google My Business account. If your company has more than one location, choose the location you want to verify. If you have just one, click “verify now.”
  5. In the code field, enter the five-digit verification code attached to your postcard. Click “submit.”

If your postcard never arrived or you lost it, you can request another one by login into your roofing GMB listing and clicking the “request another code” banner on the top of your screen.

A. Phone Verification

Not all roofing businesses will be given the option to verify by phone. However, if you are given this option, Google will text you a code. You will enter this code and click submits.

B. Email verification 

If Google gives you this option, ensure that your email is up to date, and Google will send you a verification code. Just click the verification button in that email to verify your listing.

C. Instant Verification

If you have verified your business via Google search console, you may be offered an option of instant verification.

 

Business Name

Now that you have verified your roofing GMB listing, it’s time to finish fleshing out your profile. Once you have signed in on your Google My Business listing dashboard and your company is verified, take a look and add as much information as possible. Go to the “info section” tab on the left side and start editing your business information. You have already done this when you verified your GMB listing, but ensure that your business name is the same across the internet.

For roofing seo purposes, you want to ensure that your business name, address, and phone number are consistent across all other websites such as HomeAdvisor, directory sites, the local chamber of commerce, and BBB HomeAdvisor where your name is displayed.

 

Choose a Category That Best Fits Your Roofing Business

This is probably the most crucial part of improving your roofing GMB listing. If you fail to choose the right primary category, your business will never rank locally in Google maps for roofing keywords. It is that simple.

You need to select a category that best represents your roofing business. If your primary service is roofing, ensure your business category is “Roofing contractor.” There is no other option for that.

If you do gutters, siding, windows, or any other subcontracting work, list such services in the additional categories section.

 

Hours, Website & Phone Number

It is crucial to place your roofing business hours, but it is advisable to update them whenever they change. Google provides the ability to customize hours for special events and holidays. Make sure to list accurate hours when you are open for business.

This can be overwhelming for clients if it says you operate 24/7 and you close at 6 PM. Make sure you get your operating hours right.

Your phone number should be your primary office line-because this is the number that prospects/clients will see across the web, so make sure that you get it right!

 

Add Photos to Your Roofing Google My Business Listing

Upload photos to your Google My Business Listing are crucial for increasing engagement and signals to Google that your business is active. First of all, ensure your cover photo, profile photos, and logo are filled in.

From there, you should try to upload as many photos as possible for the exterior/interior office, pictures of completed projects, or team members, and more.

 

Business Description

The business description section gives you a chance to tell prospects as well as Google what you offer. What are you good at? Why do clients prefer your services?

Sell your roofing company; don’t be spammy in your description. Don’t try to stuff keywords thinking that will help your rank higher in search engines.

Property owners who are researching your company will also look at the bottom of the knowledge panel; therefore, it is a great chance to let them know who you are.

Get Roofing Reviews

 

Get Reviews

Google knows that reviews are the #1 influence on client buying, so this is a significant ranking factor in their algorithm. Although it may take some time to collect Google reviews from previous clients that you have worked for.

Not only do Google reviews allow clients to trust your business more, but Google will also portray “Gold stars” in search results for your business when prospects come across your website online.

Here are some tips to optimize your roofing Google My Business listing with reviews:

  • Start with loyal, long-time clients to keep the momentum going.
  • Make it simple for clients to leave a review.
  • Ask! Studies show that over 60% of clients will review your business when asked to. Do so via email, text, in-person conversations, and social media platforms.
  • Have a “reviews” page on your roofing website with a CTA to leave one
  • Respond to reviews (including negative ones). This feedback encourages other customers to leave a review, reveals lots of details about your roofing business to prospects, and enhances your local SEO.

 

Services/Menus

If you sell roofing services, like repair, replacement, or installation, and have a “menu” of services, the list of the new services in roofing GMB is a great new addition.

The services list helps you categorize and list all your services and their prices to help potential clients see what they provide. It is a new feature in roofing GMB but a crucial one.

You should be offered as many details as possible. Separate your services into subcategories and categories. For instance, “Roof Installation” could be a significant category. Subcategories could be the kind of roofs you install. Write a clear description of such roofs if possible.

Roofing GMB Optimization

Include Roofing Map Optimization to Your GMB Listing

There is a close relationship between roofing higher map rankings and Google My Business listing; it becomes more crucial during the optimization process. Blackstorm Roofing Marketing offers Google optimization as a part of our internet marketing services, which covers every aspect of your online presence, from GMB profile to roofing map optimization.

 

Make Regular Posts to Your Roofing Google My Business Profile

Just like with your social media platforms, you can post to your roofing GMB profile about offers, announcements, products, or events. Posts are created in your listing Dashboard and appear on the updates section towards the end of your profile. Regular Google posts increase the number of actions taken by clients who find your profile. It will make consumers follow your roofing company and get notified of new updates and posts.

 

Get Most Out Of Your Roofing GMB Listing Today

Google is always looking for the level of engagement you have with your searchers with your roofing GMB listing. The more interaction, the higher your chances of ranking higher in Google Maps and organic search in general. This means that you need to keep on improving your roofing Google My Business profile.

Having an active roofing GMB listing will help local clients to find your business, and encouraging those clients to leave positive reviews will drive even more property owners into your establishment.

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I hope this post has given you another reason to log in to your Google My Business listing and get super busy! If you have any other questions about improving your roofing GMB listing, schedule a free strategy session with our experts today.

Categories
AdWords Local Marketing Local SEO Marketing Reputation Management Roofing SEO Social Media

Proven Marketing Strategies for Roofing Companies

Are you frustrated because of buying roofing leads without seeing any noticeable results on your bottom line? 

Are you wasting your advertising dollars on a roofing marketing company that does not produce the desired ROI? 

This post will offer a step-by-step guide to create a proven digital marketing plan/strategy that will transform your business into a non-stop lead generating powerhouse if that sounds familiar. 

How many times have you come across a killer roofing marketing strategy and asked yourself,

“Wow, I wish I would have tried that in my company.”

 (Glossier, am staring at you)

The sad reality is, when you are marketing your company alone, it can be daunting to tell whether your roofing marketing plan is as powerful and comprehensive as it could be.

To help ease the uncertainty, we have created this post to show you how to create effective roofing marketing strategies that leave no stone unturned.

Without further ado, let’s look at the strategies our experts implement to help your roofing business get more leads, book jobs, and make more money.

Optimized Conversion Website

Get an Optimized Conversion Website

Optimizing your roofing website to get more leads is a no-brainer. However, it is not as easy as touching your “click here” button on your roofing website’s homepage and watching the leads streaming in like a flood.

Instead, designers and marketers need to take a more tactical approach. This article will discuss effective tips that work to optimize your website to become a non-stop lead generating machine.

Without further ado, let’s unpack the five simple ways to optimize your roofing website for conversions.

  • Relevant

Your potential clients are searching for information that is relevant and unbiased. If you can engage your leads through your content, turning them into paying clients will be a breeze.

Engagement refers to the close connection between your roofing business and its clients. And it’s what drives referrals, viral growth via social media, and improved online reputation for your business, so it’s not a small thing!

Quality content is the key to increasing engagement. Whether through email newsletters, witty social media posts or unmissable roofing blogs, the way you write your content has a huge impact on whether your leads will convert into paying clients.

  • Mobile

Do you know the first thing that your prospects do when they wake up in the morning? They check their mobile phones ever before they hug their kids or do a morning run. Since you don’t want to lose potential clients accessing your landing page on other devices than your desktop, that’s why you should partner with our web designers to make your roofing website perform optimally on mobile devices.

Moreover, Google rewards mobile-friendly websites with higher search rankings. So, having a responsive and mobile-friendly roofing website design is crucial for search engine optimization and increasing your conversion rates.

  • Fast

Site speed has a direct impact on your conversion rates, particularly for mobile pages. The reason why site speed affects conversions is simple; Google rewards fast websites with higher organic rankings. A roofing website that loads short will lead to a pleasant user experience, while slow ones will give users a poor experience. If you want to skyrocket conversions in your business, make sure your site loads in less than three seconds.

  • Professional Looking

If you don’t want to lose potential customers to the competition, make sure that your website looks professional. Here are some issues that may make your site appear unprofessional; low-quality content, bad design, and low mobile experience. If you need help building a professional conversion-focused roofing website for your business, talk to our experienced designers today.

  • CTA Buttons

A Call to Action button is a form or link put within your website or blog content to attract prospects’ attention, turning them into leads. Well-designed CTAs should be strategically placed in your content in an eye-catching location where there is no flow disruption. It should be visually appealing and visible from a distance but not distracting users from other page elements.

As a client of Blackstorm Roofing Marketing you will get a roofing website that is custom-built for conversions;

  • A responsive and mobile-optimized website that performs optimally on all devices
  • Easy to tap CTA buttons for cell phone users
  • An updated roofing blog with freshly published content
  • Multi-step CTA’s that convince prospects to request additional information

Your roofing brand will look amazing, and prospects will want to book jobs with your company.

We have proven this over and over in our testing. And we will set up a conversion-optimized roofing website for your business in less than three weeks.

Optimize Website For SEO

Optimize Website for Search Engines

Modern property owners are tech-savvy and will do some research first online before contacting your roofing company. They turn to search engines like Google, Yahoo, or Bing to discover roofing contractors near them. If they don’t find your website via Google search, they will book jobs with your competitors.

 Website optimization is the process of using advanced roofing marketing strategies, tools, and experiments to ensure that your site shows up in the Search Engine Result Pages (SERP) when potential clients look for your services or products online. Knowing to optimize your roofing website for SEO is key to your business success. 

 Here are the three steps you can take to optimize your roofing website for search engines:

  • Quality Content

If you want to achieve higher organic rankings and make your business more visible, you must consistently publish quality content. It is the kind of content on your site that will keep glued there or clicking off to your competition.

Here are some key advantages of publishing rich-value content on your roofing website;

  1. Quality content generates High Click-Through- Rate (CTR), which Google considers crucial when raking roofing websites.
  2. Quality content produces Backlinks: Getting valuable backlinks from high authority sites shows Google that your website is trustworthy and rewards it with high organic rankings.
  3. Valuable content helps you to include keywords: keywords help your company to compete with other roofers in the neighborhood.
  4. Quality Content Improves User Experience: SEO involves several roofing marketing strategies like utilizing keywords, generating backlinks, and writing quality posts.
  • Blog

Consistent blogging will help to optimize your roofing website for search engines. This means that you write roofing blogs that utilize keywords, optimized images, internal links, and effective headlines to make your site visible to search engine crawlers. If you want to optimize your website for search engines, make your blogs easy to read and informative to attract leads that may be looking for answers to their roofing problems online.

  • Gain Authority over Other Mentions (aka backlinks)

Backlinks are a crucial factor in helping your site rank high in search engines. When authority sites in the roofing industry link to yours, Google interprets that as a sign of your site’s credibility. As you develop an excellent backlink profile, your webpage rankings will hit the roof.

Getting quality backlinks takes effort and time, but the results are worth it. Consider contacting your niche influencers and other blogs to get backlinks. Share your posts with them and point them to a page where you have written helpful tips.

Optimize Local Map Listing

Optimize for Local Map Listings

Your prospects use Apple or Google Maps to identify nearby local roofing companies. However, these maps are not just for visibility only, but also for positioning your brand ahead of the competition. The ultimate goal of using Google maps for marketing is not for ranking higher on searches, but to attain high placement in local business listings on the relevant search engine result pages.

Today, we will share seven super simple tips on how to optimize your local map listings. 

So whether you own a local small roofing company or a large one with various locations, you will love the incredible roofing marketing strategies and level up your local roofing company.

  • Fill out 100% of Required Information

By filling out all the required information in your map listings, you stand a chance to appear in local searches and engage with your prospects. You should fill out the information about your business name, address, and phone number. Always remember that the simpler you make it for potential clients to contact your business directly from your map profile, the higher chance your business has to make more money.

But why fill out all the information in your map listing? Here are the top reasons:

  1. It makes your roofing company appear more credible online
  2. Get found in the local roofing Google search results
  3. Convince prospects to book jobs with your company
  4. Persuade previous customers to return
  5. Makes your roofing marketing strategies more effective.
  • Post Pictures

Google or Apple maps are inherently visual platforms that go over and above the maps themselves. Roofing company listings that have photos are more appealing than those without, which sets your company apart, but posting pictures can help optimize your map listing. Images are incredible tools for marketing your company, so be sure to leverage that in your roofing marketing strategy.

  •  Get Online Reviews

Prospects are always comparing your business with other roofing contractors in the area, and getting more online reviews is one way of setting your brand apart. Reviews on Google maps may be the only catalyst your business needs to grow and outrank the competition. 

 Since Google hosts most of the reviews over the internet, such reviews can mean the real difference to your ROI. Google maps make it easier for prospects to find your roofing company. Moreover, it draws attention to bring in new leads too. You need to know how to leverage the power of online reviews.

Besides soliciting client reviews, you need to respond to them whether they are positive or negative promptly. This will help your business to win customer’s trust, resulting in booking more jobs.

  • Add Services

 If you want to rank high in your business map listing, it is essential to categorize your business correctly. For your primary category, choose the one that best represents the services you offer. By listing your services, you will be ranking for keywords that are related to your roofing company.

  • Embed Map on the Website

Another roofing marketing strategy to help you rank higher on Google Maps is to embed a map on your website, which most of your competitors do on their contact us page. This is just another trick of telling Google that your roofing business is situated where your listing describes. Use the same physical address as you have included in your map listing.

  •  Consistent NAP

Google or Apple maps rank roofing companies it can trust and checking the consistency of your Name, Address, and Phone number across the web is one way of determining your trustworthiness. For instance, let’s say you have a company called “North Shore Roofing Company”. Make sure you use the exact name in your Google My Business profile without altering it like N. Shore Roofing Company. Besides, ensure you use identical words in your online properties like websites, directories like Yelp or Better Business Bureau, amongst others.

  •  Get More Citations

In simple terms, a citation is a mention of your business info on another website. A right citation should include your address, phone number, and other details about your roofing company. Sources help to portray your company’s credibility and authenticity in a specific country, state, or city. 

By getting more citations, you will be showing search engines that your business is credible and thus deserve a higher ranking on Google or Apple Maps.

Google Ad Campaign

Start a Search Ad Campaign 

Search advertising (also known as paid search marketing) is an effective way of growing your roofing company in an increasingly competitive landscape. With lots of roofing companies eyeing the top spot on the search engine results, search ad campaigns provide a better way of promoting and growing your company online.

Search advertising is a practice where your roofing company uses paid advertisements to appear on Search Engine Result Pages. Here, you will bid on keywords that prospects may use when looking for your services or products online. These ads, generally known as Pay-Per-Click, come in several formats.

Here’s how you can set up a search ad campaign for your roofing company;

  • Build a Relevant Landing Page

One of the primary components of starting a search ad campaign is to have a high-quality landing page associated with your ad. Your landing page presents an opportunity to convince a roofing lead to convert, buy your services or products, download a resource or fill out a form. You require high-quality landing pages to improve conversion rates and lower conversion costs.

The essential quality of a useful landing page is relevance; just as your ad should be relevant to the keyword, your page should be relevant to your search ad. Your landing page should address the user’s search query directly for it to improve your conversion rates. Thus, it would help if you put in time and effort to optimize your landing pages.

  •  Focus on 20% of Keywords that will Bring 80% of the Results

If you want to improve your search ad campaign conversion rate, you need to have the right roofing marketing strategy. Knowing how to target the right keywords for your search ad campaign will help you reach more interested property owners with relevant offers and content, spend less money, and waste less time. Thus, it would help if you focused on fewer keywords that have huge buyer intent and will bring more revenue to your roofing business.

As you create your roofing keyword list, don’t forget to add negative keywords. These are search terms that you don’t your ad to show up for and are crucial in any search ad campaign since they help control cost and keep your ad relevant to your prospects/clients.

At BlackStorm Roofing Marketing, we want your roofing brand to be visible prospects look from. It’s how our proven roofing strategies work.

When it comes to internet marketing, you want your roofing brand to attract a prospect’s attention. We will have you listed on Bing’s and Google Pay-Per-Click advertising platforms, in Instagram & Facebook platforms, popular blogs, and website, all over the internet.

Our PPC services for roofing contractors will make prospects notice your brand, and helps them to submit an estimate directly to your company.

Start a Retargeting Campaign

Retargeting ads remind your website visitors of your roofing products or services after they leave your site without taking any action. Even if your roofing website is conversion-optimized, the sad reality is that only 20% of browsers will contact your business.

This implies that 80% of browsers you are spending your advertising dollars on sending to your website will not contact you. Retargeting ads are powerful conversion and branding optimization tool, but it works optimally if it is a part of your broader roofing marketing strategy.

After visiting your roofing website, prospects will be browsing social media or other websites, and see your ad. It is an effective way of bringing bounced traffic back and establishing a vibrant online presence.

We achieve this by putting Google retargeting tags and Facebook pixels on all your roofing landing pages and webpages. We can help retarget those prospects that did not convert with follow-up ads on Facebook, Bing, Google, Instagram, or influential blogs. Interested in getting started with retargeting ads,  contact our experts now.

Start a Review Campaign

 They say that numbers never lie. The truth is, over 90% of prospects read online reviews before visiting your roofing website. And more than 80% of your roofing leads trust reviews, just like they do with personal recommendations.

  • Importance of Reviews

Here are the top reasons why online reviews are super important for your roofing brand;

  1. They act as social proof that drives conversions
  2. Make your roofing brand more visible
  3. Online reviews do your business to look trustworthy
  4. Helps prospects/ clients to make a purchasing decision
  5. Increases conversations about your roofing brand
  6. Online reviews have a significant impact on sales.

 Now that we have discussed the importance of reviews, how do you get more online reviews?

  •  Ask with Every Job

Soliciting for online reviews should be part of your roofing marketing strategy. It would help if you had your employees ask for reviews immediately after they complete any roofing project. If they are hesitant to request such reviews, you can motivate them by offering bonuses to employees who get more reviews.

  •  About a Week or Two After Payment

Once your crew has completed a roofing project, and the client is satisfied, you can attach a call to action on the invoice asking them to leave a review on what they liked most or displeased them during the roofing contract.

  •  Set it on Autopilot in your CRM

 Good CRM software helps your business to keep in touch with clients and forge long-term relationships. You can set your CRM software on “autopilot mode’ such that it requests reviews every time a client interacts with your roofing brand.

Reputation matters to roofing contractors online more than ever. Even though some clients will give you reviews without being requested, you often have to coax them.

When property owners search for roofing contractors online, they want to see a company that has trusted and verified reviews on websites like Facebook, Yelp, and Google, amongst others.

At Blackstorm Roofing Marketing, we will offer you the software tools to help your roofing company get more 5-star reviews than your competitors within no time.

Start an Email Marketing Campaign

Email marketing is the process of targeting your prospects/clients via email. It improves your revenue and conversion rates and thus should be included in your roofing marketing strategy. Today, the key to launching a successful email marketing campaign lies in establishing trust with contacts and building long term relationships with them.

Is email marketing important to your roofing business? Here are some reasons why many roofers still swear by it.

  • Lead Nurturing 

Lead nurturing is the process of creating vibrant relationships between your roofing brand and clients. Lead nurturing email campaigns educate prospects about your roofing products or services, thus raising your brand awareness. Such campaigns are personalized, automated, and used to take a prospect on a journey that impacts purchasing behavior. 

Here are some of the reasons why you need to nurture your roofing leads;

  • Stay on top of the past client’s mind.

A lead nurture email reminds your previous clients about your services or products, and this may make them book more jobs with your company over time.

  • Convince Prospects That You Are the Right Company to do Business With

Your business can use lead nurture emails to showcase its unique selling proposition to its prospects/ clients, explain what makes your company a preferable choice over your competitors through an email.

  • Start a Social Media Advertising Campaign

Social media advertising can help your business to generate roofing leads through platforms like Facebook, Instagram, and YouTube.

Social media is an integral part of your roofing marketing strategy.

Having a social media strategy for your roofing marketing plan is crucial.

With over one billion users worldwide, Instagram and Facebook are growing at an insane speed. It would help if you reached out to those roofing leads. 

Here are some reasons why social media advertising is essential for your roofing business;

  • Facebook or Instagram Ads helps your business to get more leads to drop in your lead nurture campaign.
  • They generate a conversation around your roofing brand, which educates prospects and convince them to convert.

Social Media Marketing Campaign

Social Media Marketing Campaigns

If you think that your roofing business doesn’t need a Facebook page, think again!

Social media is growing at an insane pace, and your business stands to lose if it does take advantage of it. It has changed how customers interact with your company and vice versa.

Here are  the four benefits your business will enjoy by incorporating social media marketing campaigns in your roofing marketing strategy:

  •  Show that the Lights are on

Social media marketing allows prospects/clients to know that your roofing company is open for business. If your roofing has an excellent presence on social media platforms, then prospects will be able to interact with it on the go while surfing the web.

  • When clients go researching for roofing companies, you need to look current, legit, and real

 Social media marketing can help share your roofing brand’s mission or a story in a professional and timely manner. This will have a significant impact on your brand’s image. Our social media marketing services will make your roofing brand look current, real, and legit.

  •  Keep Good Reviews

In the modern business climate, where customers look for roofing services or products online, you need to monitor what they say about your business over the internet. 

Social media marketing helps your business to get positive reviews while responding to negative ones.

  • Respond to Inquires

Your customers expect your business to respond to their issues or challenges in a professional and timely manner. Social media marketing helps your business to engage with prospects more effectively.

 Ready to start marketing your roofing business on social media? We are prepared to assist! Blackstorm Roofing Marketing social media specialists will help in all aspects of your social media marketing, from setting up an account, designing the ad, posting, tracking, and much more.

Get a free social media analysis of your current roofing marketing strategy or schedule a free strategy session today. 

Take Your Business to Greater Heights With Our Proven Roofing Marketing Strategies.

Do you want long-term growth in your business and become the most respected roofer in your city or state?

If you begin marketing your company without a roofing marketing plan or expert by your side, you are likely to be disappointed by the results over time.

The roofing marketing strategies from Blackstorm Marketing can help you out.

Whether you are a commercial or residential roofing contractor, our process will give you the roadmap towards the desired results and 5x in sales you need in 2021 and beyond.

If you want to scale your roofing company to a new level, schedule a free strategy session with our experts today!

BlackStorm Design and Marketing

Categories
Local SEO Reputation Management

How To Respond To Reviews About Your Roofing Business

For any business owner, everyone knows that reviews come with the territory. Any business will receive negative reviews at some point in their career or another. Reading the positive reviews can leave you encouraged and help your business, but negative ones can often be hard to read, hard to take, and sometimes even hurt your business sales drastically.

How you and your company respond to positive and negative reviews will determine how well your business does and how your customers perceive it. How they see you is one of the most important parts of running your business. But with all these different reviews, how can you make sure you’re responding in a way that’s going to enhance your business and not hurt it? Well, this article is going to break down exactly how you can respond to both positive and negative reviews in a way that will help your business flourish.

Firstly, you need to make sure that all of your responses are formal and polite. It doesn’t matter if you’re commenting on positive or negative reviews, but how your customers see and read your responses will determine how they perceive you, and their perception of you will determine if they’re going to continue to be your customers or not. You have to protect you and your company’s reputation, so when you respond to any reviews, you need to carefully think through it, especially when you deal with negative reviews. The last thing you want to do is take a negative review, which reflects badly on your company and makes it worse by responding in the wrong way.

Reviews for Roofing Business

To handle positive reviews, you need to make sure you do three major things:

Track reviews

If you’re getting reviews, especially positive ones, you want to make sure you know who is giving out those positive reviews for your business. Many sites can help you keep track, such as Yelp, Product Review, Trip Advisor, and more. Each time your business is reviewed, they will let you know.

Decide who handles the reviews your business receives.

It would be best to have someone assigned who will read and respond to the reviews you get. This person is one you want to make sure knows how to respond politely, and someone who has experience in the area – an inexperienced person who handles this could hurt your company, so you want to make sure you get the right person for the job.

Create Roofing Business on Google my Business

Claim or create your business page. 

Sites like Yelp (mentioned above), Zomato, and Google Places use data gathered online to create a page for your business. Some do this automatically, which is great for you, but others will only do it after you’re reviewed.

Some of the things you want to keep in mind when handling any reviews for your business is:

Always respond to positive reviews.

Most people’s automatic responses respond to negative reviews, but you want to thank that person and show that you care when you read a positive one. If you don’t respond to your customers, people who went out of their way to review your brand or business tell others that you don’t care about them, which could cause you to lose customers, which is the last thing that you want.

Handle Negative Reviews on roofing business

Handle negative reviews well. 

If you get into an argument with anyone who leaves a negative review, customers will see that you aren’t calm, and they may even choose not to work with your business because of the wrong attitude they see. You are a business and, therefore, should respond politely and professionally. Always remember that even when a negative review is left. Another thing to help with negative reviews is to take what they say into consideration. It may not be correct, and it may be ridiculous, but you never know when someone’s honest feedback can help you improve your business, which may end with you getting more customers if these issues are addressed at some point.

Whatever you do, never post fake reviews. 

Do not hire writers to leave reviews of your content; do not write them yourself. It may take a while, but let the reviews come naturally on their own. If you’re ever caught doing fake ones, your reputation will be ruined, and your business will be hurt because of it.

Follow the rules of whatever site the reviews are left on. 

If you don’t, it could also end with you having a bad reputation, which again, is the last thing your business needs.

Whatever you do, here are things you don’t want to do:

  • Do not bribe your customers in exchange for reviews. This reflects poorly on you and your brand.
  • Do not send emails asking everyone in your email list for positive reviews. Begging for reviews looks just as bad as bribing does.

Make reviewing more convenient for your roofing customers

Here are some things you can do to make reviewing more convenient for your customers.

  • Use the logos of review sites in your store and your website.
  • In your store, give away comment cards that include the logos and website addresses of review sites.
  • Put a review us now button on your website.
  • Always give your customers new and good reasons to review your business (examples of this would be new offers, products, etc.)
  • Politely ask customers who have expressed that they’re really happy with your brand or business to leave a review.
  • Set a goal to get a few new reviews each month.

Setting up your own business can be hard, and keeping it running can be even worse at times. Getting reviews can make or break your business in so many different ways. Too many negative reviews can lead customers away from you and your brand, and too many positive ones can make them suspicious. 

Even though you have no control over what reviews are left, you can do things to help, and hopefully, this article at least broke down how you can respond. The last thing you want to do is respond in a way that reflects badly on your business. You and your business have enough to worry about without the added trouble of a bad response on your part. Remember to respond to all reviews, show that you care, and never argue with someone or respond rudely to negative ones. Be professional, especially if you want to be taken seriously as a professional.  

Categories
Reputation Management SEO Uncategorized

How to Get Found on Voice Search: Ready-to-use Strategies to Attract More Roofing Clients by Leveraging the Internet.

Increase your Website Traffic, Stay ahead of the competition, and boost your revenue with voice search optimization.

Voice search is not a marketing fad, but a critical aspect of growing your roofing business online. Making sure that your roofing business is found on voice search puts you ahead of the curve. Analysts predict that half of all the online searches in 2020 will come from voice search. If you have not prepared your business for voice search, you might be losing leads/clients to your competitors.

In today’s modern world, property owners have the power to find professional roofing services when they want it. With the increased use of digital voice assistants, getting noticed on voice search is essential to your roofing SEO success. This post will provide simple tips to help your roofing business get found on voice search and make more money in 2020.

So, here is the most crucial question: will your roofing business get found on voice search results in 2020?

Not sure? 

Well, here are the five essential strategies that will help your roofing business get found by prospects/ clients on voice search results!

Get Your Roofing Business Listed in significant directories

Strategy #1: Get Your Roofing Business Listed in significant directories and be found in Voice Search Results.

Getting your roofing business NAP (Name, Address, and Phone number) details listed on major directories like Yelp, Google My Business, and Facebook can improve the traffic and make your business visible on voice searches. You need to ensure that your listings are accurate and consistent across all the directories.

Here are some simple steps that you can take to ensure that your business is listed:

  • Make a list of all major directories and roofing-specific directories that you want your business listed on, and add a business to these listings.
  • Create a spreadsheet that outlines the kind of information you wish to include in these listings.
  • Write a short description that you can add to your roofing business listing
  • Add unique photos to your roofing business listing.

Pro tip: You can also automate your business listing to improve your roofing business online presence.

Strategy #2: Collect Online Reviews to Get Found on Voice Search

If you were to conduct an online search of the best roofing contractor around you, you would notice that the ones that appear on top of Google search have four stars ratings and above. You can easily infer that the high number of positive reviews your roofing business has, the higher chances of getting found on voice search results.

Here are some tips to generate more positive reviews for your roofing business.

  • Ask from clients. According to a study, more than 60% of property owners leave a review when requested. That said, you need to make sure that generating reports is not a cumbersome one.
  • Send a review generation pamphlets that direct your clients to leave a review on major review sites.
  • Automate your review generation system.

Another crucial task that can help you make the most out of voice search results is a local review schema. Once you incorporate a review schema on your roofing website, you will let the search engine crawlers to understand your website details and present it to Google as snippets. Your online reputation matters when it comes to getting found in voice search results.

This is what most roofing marketers will call position zero; your roofing business information will show up in the local three-pack. Voice assistants will utilize this information to find the best-suited voice search results.

Optimize for Long-tail Keywords

 

Strategy #3: Optimize for Long-tail Keywords to get found on Voice Search

When researching your keywords online, make sure that you target the long-tail key phrases that property owners would use when searching for your services or products. Put merely, spoken search queries are more extended than text-based questions. For instance, if you are searching for a roofer near you, you will just type “best roofing contractor Nashville City” But if you are conducting a voice search, you can say, “Ok, Google, where can I get the best roofing contractor in Nashville?”

The difference in phrasing separates keyword applications for voice search and type search. Hence, you need to develop ways to optimize for long-tail keywords in your content. Besides using the long tail conversational keywords, you need to optimize your keywords for “near me” searches.

Strategy #4: Make Your Roofing Website Mobile-first to get found on Voice search

If you want your roofing business to appear on voice search results, then make sure that your roofing website is optimized for mobile devices.

Here are the two crucial reasons why mobile-friendly websites get found on the voice search results;

  • Property owners are increasingly using their mobile devices to conduct voice search results queries.
  • Based on this, search engines like Google announced that their algorithms would include mobile versions of the roofing website as a ranking factor. 

To optimize your roofing website for mobile, you need to use a responsive design that will adapt to all sizes of mobile screens.

Here are some tips that will make your roofing website mobile-friendly:

  • Make sure that your content is optimized for smaller screens and especially for the fat finger.
  • You need to ensure that your site speed is not affected by elements like content that takes long to load or large images. Ideally, your roofing website should load in less than three seconds.
  • If your website has both adaptive and responsive design, then make sure that you have content for both styles.

Strategy #5: Leverage Featured Snippets to get found on Voice Search Results

 A featured snippet is synonymous with a clipping from a magazine or newspaper. It highlights specific details from an organic search result in a list, table format, or paragraph. Most marketers will call it to position zero. Besides, a featured snippet contains a page title and a link to the page.

Voice Search Matter to Your Roofing Business

Why Does Getting Found on Voice Search Matter to Your Roofing Business?

With over one billion voice searches conducted every month, investing in a well-crafted voice search strategy is important for your roofing business. Here are some compelling reasons why you need to invest in getting found on voice search results:

Voice Search SEO Improves the Online Visibility of Your Roofing Business.

In today’s digital world, the search is crucial to growing your roofing business. More than 80% of clients first conduct research online via Google, Bing, or Yahoo before they buy your roofing service or product. That’s why, if you want to reach prospects, prioritize search in your roofing marketing campaigns.

While voice search concentrates on position zero rankings, that position requires that you rank on Google’s first page. For example, a study by Ahrefs showed that over 70% of featured snippets come from the first three websites in the search engine results.

That is why our experienced roofing marketers optimize your website to earn a featured snippet and rank on Google’s first page. This technique increases your online visibility in different ways.

Once your roofing website gets ranked on position zero, you can increase your online visibility to clients who use voice search. This has a triple effect on your business, from receiving countless clients’ calls to booking more roofing jobs.

Getting found on voice search increases your roofing website traffic.

While featured snippets dominate voice search, so do long-tail keywords. For example, a study by Ahrefs showed that more than half of featured snippets appear for long-tail keywords, not short-tail keywords.

That implies that there is a high chance of voice search driving relevant traffic to your roofing website. If your featured snippet responds to a user’s question, they will click on the snippet to learn more about your service, product, or topic- depending on their voice-enabled device.

In most cases, these are people in your target audience.

They would like to know the kinds of roofs available plus the cost associated with such roofs. Once a prospect arrives at your roofing website, you can try to keep them engaged through content marketing. By ranking on position zero across several keywords, your roofing business then increases its traffic potential.

Getting Found on Voice Search Improves Your Conversion Rates

With over 80% of Americans owning a smartphone, it is becoming a trend for clients to search while on-the-go. This trend has positive benefits (making partnering with a reputable roofing SEO agency a must). Local roofing searches mostly conducted on mobile devices, have a conversion rate of over 80%.

In this case, the advantage of your voice search optimization is that the Amazon Echo, Siri, or Google Assistant will reference your company when a prospect asks about a roofing contractor near them. In such a scenario, these devices will pull up your Google My Business listing. This can lead to more booked jobs.

Our voice search optimization services can help your roofing business improve its conversion rates. If you want to create a subscriber list for your email marketing campaigns, like getting featured snippets in the search results can result in a conversion.

For example, your ultimate guide on roofing may include a clear call to action that requests users to become part of your mailing list. Based on your content’s quality, many readers will probably register to get more content from your business. 

In this scenario, your content marketing, voice search optimization, and email marketing work together.

That kind of integrated internet marketing strategy is critical. It is also one reason why most roofers partner with full-service digital marketing agencies like Blackstorm Roofing Marketing. We strive to deliver personalized performance-oriented online marketing services to roofing contractors.

Voice Search Drives Revenue to Your Roofing Business

Getting found on Voice Search Drives Revenue to Your Roofing Business

There is no doubt that the voice search creates income for your roofing business. In some cases, it collaborates with your other online marketing services to achieve that.

For instance, it can generate a new client/lead through an email newsletter registration.

Your email marketing strategy can then guide the prospect down to the buying funnel leading to a conversion.

When it comes to our roofing marketing services, from reputation management to voice search, it is crucial to our experts that you get a good return out of your investment. That’s why you can rely on our experts to develop a voice search optimization strategy that will improve your roofing sales.

Getting Found on Voice Search Improves Your Roofing Brand Awareness

With voice search, you can also strengthen your roofing brand awareness campaigns. Improved brand awareness among your prospect can lead to other advantages like more sales and conversions for your roofing business. 

Clients who use voice search on their phones see the featured snippet provided by Google Assistant or Siri. That featured snippet contains particular details about your business, like your roofing website URL.

In most cases, your URL includes your business name. As prospects continue to conduct voice searches around a specific topic, your roofing website will continue to pop up in those voice searches. That portrays your roofing business as a trusted resource for matters related to roofing.

As your brand awareness grows, clients will come to trust your business and hire you for services.

Choose Blackstorm Roofing Marketing Voice Search Optimization Services

Why Choose Blackstorm Roofing Marketing Voice Search Optimization Services? 

For many years, roofers across the United States have trusted Blackstorm Roofing Marketing for their internet marketing needs. With a team comprised of roofing marketing experts and proven strategies, we are a performance-driven agency focused on growing your roofing business online.

Learn more about what makes us different from other roofing marketing agencies:

We are Knowledgeable and Certified

With more than ten years of experience, we understand how it can improve the online presence, boost traffic, and drive revenue for your roofing business. All our team members are certified and remain abreast of the roofing industry’s latest changes to deliver exceptional results to our customers.

Unparalleled Satisfaction 

We do provide more than result-oriented strategies for our clients. We offer personalized services dedicated to our customer’s goals. That’s why we have a customer retention rate of more than 90%, and our recommendation score is 500% higher than the roofing industry’s average.

Data-Driven Strategies 

As a marketing agency driven by results, we concentrate on creating customized voice search solutions for your roofing business. Our team can help to craft and implement data-driven strategies to meet your roofing business goals.

Ready to partner with Blackstorm Roofing Marketing? 

If you are searching for voice search optimization services to help you generate more revenue, trust Blackstorm Roofing Marketing. With hundreds of satisfied customers and more than ten years of experience, you can rely on our experienced team to deliver the best results for your roofing business. Schedule a free strategy session to know how we can help you get found on voice search results today!

Categories
Marketing Reputation Management SEO

What Every Roofer Needs to Know About Online Reputation Management

As a roofing contractor, you might find yourself overwhelmed each day, with thousands of things to worry about and manage

But controlling and monitoring what property owners say about your roofing business online should be an easy thing to do.

Every roofing contractor needs a solid online reputation management strategy to dominate the local roofing market.

We live in a digital world where your online reputation can be your significant liability. Property owners are increasingly using Google as their sidekick before deciding whether they are going to hire you for services or go to your competitors.

As a roofer, you need a robust online presence to thrive in the modern digital world.

Why is Online Reputation Management so Crucial for Roofers Today?

When you are starting your roofing business, there is little or no time to manage your online reputation.

More often than not, no customer is talking about your business online at that time.

But here is where the problem comes in.

As your roofing business expands and grows in your area, more property owners will start talking about your business online.

You need to monitor what they say and find.

Property Owners/Customers Care about Your Reviews

If customers are concerned about your reputation, then you should as well.

A recent study found out that over 80% of clients read online reviews to know which roofing contractor they are going to hire, and over more than 70% take an appropriate action based on what information found in those reviews.

 This shows that you could be losing a considerable chunk of roofing leads if your online reputation is not as impressive as it should be.

Online Reputation Management Tips for Roofing Contractors

There are tons of websites where property owners can leave online reviews. Still, this post will provide actionable online reputation tips for your business.

Claim All Your Listings

Your roofing company must claim all its business listing online. As a roofer, you need to go beyond Google My Business Listing. Ensure that your information is accurate across the web so that, regardless of how a prospect finds you, they will have crucial contact details to reach out to you.

Ensuring that your contact details are accurate will help to create trust with clients and make your listing legit in the eyes of the customers. If a prospect finds your business on a review site or directory and finds out the number you have indicated out of service, they will assume that your business is invalid or you are out of business.

Another main reason why consistency across various business listing is crucial is that search engines like Google check for compatibility to determine your roofing company is valid or not. If there are different phone numbers and addresses across Yelp, BBB, Facebook, and Angie’s list plus other directories, Google will not rank your business highly because it will appear more illegitimate.

Finally, after you have claimed all your roofing business listings online, you can control what customers say about your company. Besides giving you a chance to update your contact details, you will be able to optimize your company description, add photos, and respond to client reviews.

Get More Online Reviews

Online reviews are among the first things that property owners look for to determine whether or not they are going to hire your roofing business. Let’s face; several factors need to be considered when hiring a roofing contractor. It is not like going to the beauty parlor or finding a movie shop- the roof is what stands between your family and the elements. You must trust the roofer that you have hired to install, replace, or repair it.

If your roofing business does not have an excellent star rating average, or worse still doesn’t have any reviews, then you are losing an opportunity to acquire new clients online. It means that you need to start working hard to get more positive reviews online.

Although you are not supposed to bribe property owners to give you reviews or tell them what kind of review they should provide you, merely requesting for them is acceptable and an effective method of generating more reports online.

Respond to Reviews

Generating online reviews is a great step towards maintaining your roofing business online reputation. Still, your task is not done yet; you need to all reports (including the negative ones).

When you respond to negative reviews, share your version of the story with the one who left the review plus others who will read it. Unhappy customers always don’t know why things happened the way they did, and explaining it to them may diffuse the situation.

It is crucial, though, to own up the problem, even if you feel that it is not your fault. This does not imply that you have to take responsibility. Still, you should try to apologize for the bad experience they had with your roofing business. Never argue or insult a reviewer; if your tempers are high, given yourself time to cool off before you respond to a negative review.

One of the best methods of dealing with a negative review is to invite the reviewer to resolve the issue offline. This will save you from arguments or set the record straight with your customer on a public forum, and it shows that you are willing to rectify the bad experience.

Register for Google Alerts

When it comes to the online reputation of your roofing business, you cannot manage it properly if you set and leave it to gather dust. An effective online reputation management strategy means real-time, ongoing management, which implies that you have to know what customers are saying about your roofing business online.

One of the best methods to stay on top of what customers are saying about your roofing business online is to sign up for Google alerts. Google alerts are free, and you can use them to manage all types of things, including your roofing brand mentions. You can also use such signals to monitor what customers are saying about your competitors online, giving you the much-needed competitive advantage.

Hire BlackStorm Roofing Marketing to Manage Your Online Reputation 

The priority of every roofing business is its bottom line. Fortunately, our team will help you to develop a unique online review management strategy that will make you a top-rated roofing company in your area. They will automatically ask for reviews from customers after they have transacted with you.

There are several things that you can do to build and maintain your online reputation, and it can be overwhelming if you have other tasks that need your attention. That’s why you need to outsource your online review management to our team. If you need to know more about how you can manage the online reputation of your roofing business, schedule a free strategy session with our experts to see how our team can help you today!

Categories
Graphic Design Identity Industry Knowledge Logo Design Reputation Management Website Design

How to Create a Strong Brand Identity for Your Roofing Business

Roofing contractors work with businesses or homeowners all the time, and such property owners won’t just invite anyone to install, repair, or replace a roof on their premises. The strongest roofing brands have an identity and a story. Defining a brand is an exercise that is mostly overlooked by new roofing contractors. A strong brand identity helps to create customer loyalty. Whether you are just starting your roofing business or owning a large roofing company, this post will help you define your brand and differentiate your roofing business from the competition.

What is a Roofing Brand?

Your roofing brand is a message that drives client expectations and perceptions via its distinctive personality. It is a combination of tangible elements that create an auditory and visual brand identity. This includes your color palette, letterhead, marketing materials, company message, signage, logo, etc.

What is a Brand Identity

What is a Brand Identity? 

Brand identity is the visible elements of a roofing brand such as design, color, and logo, distinguishing, and identifying your brand in the clients’ minds. Simply put, it is the outward expression of a roofing brand. It is what you create before you can create a roofing brand. This is normally overlooked when establishing a brand. Many roofing companies never had a brand identity launched because many roofers don’t take time to create one. The good news is that it is never too late to launch your roofing brand identity campaigns. Thus, “putting on a face to your roofing company” is a continuous process.

Ultimately, a roofing brand identity is a way to communicate with your clients, differentiate your business from the competition, and create a brand experience that encourages prospects to engage with your business. If you want to be a successful and competitive roofing company, creating a strong roofing brand identity is necessary.

What is a Brand strategy?  

Your roofing brand strategy is a comprehensive plan that outlines precisely what you want to achieve and how you intend to attain it. It comprises your roofing company vision, mission, values (Brand’s heart), Brand messaging (which includes your brand personality, voice, value proposition, and tagline).

What is the difference between a brand and a brand identity?

A brand is intangible; it is what property owners feel when they think about your roofing business. Thus your brand is an experience. Brand identity (otherwise known as brand design) is tangible; it is like your roofing business’s face, so it is your roofing business’s visual side.

Why is Brand Identity Crucial for Your Roofing Business?

Personality

A brand identity is the visual representation of the personality and values of your roofing brand. It sets the tone of your roofing brand and evokes feelings in your audience. Your roofing brand identity promotes your business goals and conveys your roofing company message.

Consistency

Brand identity helps roofers to create a consistent message across all their marketing materials. Each piece comprises the same essential design elements and style, thus creating a cohesive branding package.

Differentiation

Brand identity positions your business appropriately and sets your roofing business apart from the competition. Developing a creative, professional identity design can help your roofing company stand out to potential clients.

Awareness

Creating brand identity makes your business popular among the target audience, thus improving your brand awareness. The more places your roofing brand is featured, the more contacts it will make with your customers.

Loyalty

A solid brand identity can help build client trust and loyalty in a brand because it allows customers to connect the service and roofing company.

What are the Keys to a Solid Brand Identity

What are the Keys to a Solid Brand Identity?

Strong brand identity needs to work for everyone from your internal team to the people who will interact with it (clients). As you start the design process, make sure that your roofing brand identity is:

  • Memorable: It creates a visual appeal.
  • Distinct: It should set your roofing business apart from the competition.
  • Flexible and Scalable: It can evolve and grow with your roofing brand.
  • Cohesive: Every marketing material should complement your roofing brand identity.
  • Easy to Apply:  It is clear and intuitive for graphic designers to use.

Create a Powerful Brand Identity as a Roofing Contractor

How Do You Create a Powerful Brand Identity as a Roofing Contractor?

Creating a brand identity is an important first step in marketing your roofing business. A strong brand identity is unique, clear, consistent, memorable, and resonates with your potential or existing clients. Many things go into building a brand identity for your roofing business, but generally, it boils down to the words plus the look. Here are the ten steps of building a solid brand identity for your roofing business:

Nail that Clear Positioning and Purpose

This is the most crucial step in creating a brand identity that will promote growth, particularly when it comes to social media. Every detail about your roofing brand’s values, purpose, audience, and purpose should be crystal-clear. This process can be challenging and long, but it is the only effective way of successfully branding your roofing business.

Every branding decision should be made with your prospects in mind. For instance, a logo geared towards young property owners will differ from a senior citizen’s logo.

Define Your Target Audience

Define Your Target Audience

Before you start creating a brand identity for your roofing business, it is crucial first to figure out the kind of clients you want to serve. This refers to the demographics of people who are likely to book jobs with your roofing company. After identifying your potential clients, then you should create a brand identity around your target audience. Because after all, it is for them.

Design a Great Roofing Company Logo

The logo is the primary visual element of your roofing brand identity. It is used on your roofing website, social media, and staff uniforms-everywhere. That’s why you must design a logo that meets the following criteria:  

  • Communicates who you and what you value as a brand.
  • It is visually appealing: simple, uncluttered, and clean goes a long way.
  • Memorable: a logo that makes a lasting impression on your audience
  • Versatile: It should be in line with the roofing industry standards
  • Timeless: It should withstand the test of time and remain relevant in the current roofing market.

If you need a unique roofing company logo, our talented graphic designers can help your business differentiate itself from the competition.

Select the Right Typography

Typography might appear like a simple component of your brand identity, but it can be an uphill task to find the right font for your roofing brand and convey your message.

Every font comes with its personality; even an ordinary person can tell it. When choosing the right font for your business, here are some things that you need to consider:

  • Ensure that your font is readable: This will help offer the best experience to your web visitors
  • Choose two or three fonts to maintain a cohesive look across multiple platforms.
  • Avoid the gimmicky fonts; Gimmicky fonts are not appropriate when creating a brand identity.

Remember, when it comes to creating a brand identity for your roofing business, consistent and well-chosen typography is a major part of cohesive communication across multiple channels- that’s a huge part of nailing your roofing brand recognition.

Develop a High-quality and Responsive Roofing Website

Develop a High-quality and Responsive Roofing Website

Your roofing website is a representative aspect of your brand identity. Property owners will look at your roofing website before they decide to work with you. Your roofing website is the only place where your brand identity should be portrayed explicitly.

Your roofing website is essential because it offers critical information about your business; it is the root of your brand identity. It gives you a chance to showcase your portfolio, services, and unique selling points to your potential clients.

The tone of your roofing website should be authentic. If you want to hire external content creators, make sure you have trained them on your market positioning and value proposition basics. This is because clients will always tell when the published content is not true to your brand identity. If you need a responsive and high-quality roofing website, Blackstorm Roofing Marketing has hired experienced website designers to help you market your roofing business online.

Select Your Color Palette

Visual elements are crucial in conveying emotion and meaning. And of course, color plays a huge role in this. Green is a fresh, natural color representing the environment or growth while red portrays passion, excitement, and urgency. The colors you select for branding should portray the intent and purpose of your roofing brand.

Identify Your Competition

Creating a brand identity is all about setting your roofing business apart from the competition by making your brand relevant, memorable, and unique. However, without a clear understanding of your competitors, building a successful roofing company is not easy. Therefore, it is crucial to understand who your rivals are and how your business compares, both in presentation and perception. 

Create a Brand Style Guide

Creating a brand style guide is a crucial part of creating and implementing your roofing brand identity. It explains your roofing brand values, voice, and tone. Once you have achieved your design assets, you want to make sure that they are used effectively, which is why you must create your roofing brand style guide.

Consistency is important when creating a brand identity. You don’t want your brand to appear differently on social media than on your roofing website. That would confuse clients and make your roofing business appear less professional and trustworthy. It is best to stick to your brand style guide because it covers various elements of your brand identity.

Create Your Slogan

Your slogan acts like an extension of your roofing logo design. Normally, a slogan tackles a particular client’s pain point or describes a philosophy. Slogans should work together with your logo, and that is why they are created after your brand identity has been developed.

Promote Your Brand through Reputation

Promote Your Brand through Reputation

Trust is everything. You wouldn’t do business with property owners unless you trusted them. Based on this ideological foundation, you hire roofing technicians and trust that they will be honest and take your business to the next level. It is crucial to know that most property owners don’t have a grasp of the roofing industry. They look up to you to offer the expertise, professional reliability, and guidance when they trust you to take care of their business or home. As a roofer, your online reputation matters to potential clients.

Your brand identity differentiates your roofing business from the competition and tells your clients who you are and what they can expect when partnering with you. You need to work with a reputable roofing brand identity agency like Blackstorm Roofing Marketing to set your business apart from a sea of competitors.

Take a Bold Step: Find the Right Brand Identity Agency for Your Roofing Business

Much of this brand identity exercise culminates in creating a unique value proposition. In an era filled with constant mobile interruptions, creating a unique brand identity is an important asset for growing client loyalty. If your customers fail to connect with your roofing brand identity (values, voice, and visuals), they won’t be loyal when booking jobs.

Building a brand identity that is both versatile enough, and goal-driven is not an easy task. Most roofers look for a roofing design agency to create an effective brand identity and define their visual strategy. If your brand identity survey results are below your expectation, you should partner with Blackstorm Roofing Marketing to address your brand identity crisis.

If you are ready to create a superior brand identity for your roofing business, kindly schedule a free strategy session with our growth experts and outshine your competitors today.