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Local SEO Marketing Reputation Management SEO Social Media Website Design

The Roofing Off-Page SEO Checklist

Get on top of search engine results, drive relevant traffic and get qualified Leads online with Off-page SEO

In 2020, there will be thousands or millions of active roofing websites over the internet. The figure is so high that new roofers may think it’s hard to rank for a specific roofing keyword on the search results page.

If you think that your roofing blog is unique from others, do you think that Google holds the same opinion? But ranking on top of Google search results is not an impossible task.

That’s where search engine optimization (SEO) comes in. As a roofer, you need to optimize your content so that it can rank higher in the search engine results pages.

Two SEO activities can help your roofing business to claim a top spot in the search engine results pages.

On-Page SEO

It involves optimizing the elements of your roofing website that you have direct control over and can help to drive relevant traffic to your roofing business.

Off-Page SEO

Off-site or Off-page SEO describes action outside your roofing website that has an impact on your rankings. It involves improving the perception of the prospects/clients and search engines based on relevance, authority, popularity, and trustworthiness.

It refers to the actions that you and others take to improve your roofing website rankings. For example, when you are commenting on another roofing website or submitting a guest post, you are doing Off-site SEO.

Why Does Off-Page SEO Matter to Your Roofing Business?

Although the ranking factors and Google algorithm change so fast, it is clear that off-page SEO plays a vital role in improving your roofing website authority, relevance, and trustworthiness to rank high in search engines.

Google has been thinking of how they can offer customers/prospects the excellent results on their searches. For them to achieve this, they look at various ranking factors including on-site SEO, Off-page SEO, and other high-quality ranking factors.

Off-page SEO offers excellent insight on how other sites and people perceive your roofing website. A high-quality and relevant roofing website is likely to get a good number of backlinks or references since it is deemed as valuable. Off-SEO related factors carry over 50% weight of how Google ranks websites.

Backlinks

Off-page SEO revolves around creating backlinks. Backlinks assess the content quality for search engines. The more quality backlinks your site has, the more it will rank high in the search engine results.

Most Common Types of Backlinks

Natural links

These are links that your roofing website gets when another site finds your content relevant.

Manually-Built Links

These are links acquired through link-building strategies like running influencer marketing campaigns

Self-Create links

It is built by incorporating backlinking in online directories, forums, and blog comment signature.

Building backlinks is one activity that happens outside your roofing website that affects your rankings on the search engine results.

Other Off-site SEO practices include:

  • -Social media marketing
  • -Guest Blogging
  • -Influencer marketing
  • -Giveaways and events
  • -Visual marketing
  • -Question and Answer.

The ultimate aim of these practices is to create a reference to your roofing website over the internet. The mention can be a reference to your services or products.

Essential Off-Page SEO Techniques That Roofing Contractors Need to Know

Off-site SEO revolves around improving the perception of the search engines and users about your roofing website. It can be attained by getting links from reputable and trustworthy sites, content shares, and positive reviews from other sources.

A lot of roofing contractors wrongly think that Off-page SEO revolves around creating links alone, but it is more than that. Here are some off-page techniques that Google loves more:

Guest post: This will remain a powerful off-SEO technique in 2020. It builds natural links to your roofing website or blog to enhance your online reputation in the industry. When looking for guest posting opportunities, search for ones that are related to the roofing industry.

Infographics: An excellent way to create natural links for your roofing blog or roofing website is by developing infographics. People love visuals than text. An image is worth a thousand words. Always remember to share infographics on your roofing website.

Article Writing:  Make sure that you write posts regularly and submit them to sites related to your industry.

Research Your Competitors:  You can get linking opportunities by spying what other roofers are doing online. Get to know which sites they acquire backlinks from and reach out to those sites for the same if you find out that a site may be interested in featuring your business, reaching out, and pitch them to see if they can link to your roofing website as well.

Forum Discussion: using forums is an excellent method to connect with prospects interested in your roofing business and build a community. Make sure that you use” do follow” links to get backlinks.

However, strict rules must be followed when joining these forums. Provide valuable comments and information related to the topic of discussion.

Social Media Engagement- Every time your content is shared, commented on, and liked on social network platforms, it improves your site rankings on the Search Engine Result Pages (SERP’s).

Local Listings- Listing your roofing website on directories like Google My Business, Yahoo Local, Yellow Page, and Yelp helps to improve your search engine rankings.

Q/A Submission-   Answering questions from prospects is a great way of driving relevant traffic to your roofing website. There are several sites that you can use to answer questions from prospects like Quora.com, Yahoo.com, answer.com amongst others. The traffic derived from these sites is of high-quality because the targeted audiences visit your roofing website.

Off-Page SEO Checklist for Roofing Contractors

Off-site SEO can make or break your search engine rankings. Fortunately, you can fix off-site problems, if you follow carefully the items mentioned in our checklist below:

Identify and Fix Crawl Errors

A “crawl error” simply means that Google is having problems trying to access individual pages on your roofing website.

You can quickly identify such errors in the Google Search Console coverage report. If you find out that Google is having issues accessing one of your crucial roofing website pages, you need to have the problem resolved ASAP!

Know-How Google Views Your Roofing Website Pages

Sometimes prospects/clients can see everything on your roofing web page…. But Google cant.

If Google can’t access your roofing pages, then there is no way they are going to rank!

That’s why we recommend you to use the Google Search Console “Inspect URL” feature.

When you do, you will be in a position to know how Google views your roofing website pages.

Make sure that your Roofing Website is Mobile-Friendly

Google recently launched a Mobile-First algorithm

Which means?

If your roofing website is not optimized for mobile devices, then it is not going to rank on top of Google search results.

Fortunately, you can tell the mobile-friendliness of your site through a Google Mobile-Friendly test.

Check your roofing website loading Speed

Does your roofing website load within the first three seconds or less?

If not, your roofing website will not rank high in SERP’s.

That’s why you need to use the Pagespeed insight tool to know how your site is performing for both mobile and desktop users.

Benefits of Hiring Experienced Roofing SEO Company

If you want your roofing business to claim the top positions in Google Search Results and get more qualified leads online, search engine optimization experts can help.

SEO professionals can help to take your roofing business to greater heights. As a leading Roofing SEO agency, Blackstorm Roofing Marketing understands that there are advantages to outsourcing your roofing SEO. In the long term, these advantages outweigh the cost of various savings you might have trying to do SEO on your own, particularly if you don’t have enough time or you are inexperienced.

When you want to hire a roofing SEO agency, you must know what to expect if you invest in their SEO services. At Blackstorm Roofing Marketing, we want to make sure that you get the most out of your SEO plan.

Here is what you can expect when you invest in On-page and Off-Page SEO Services from Blackstorm Roofing Marketing:

  • Roofing Website SEO Audit: When you register for SEO services, our experts will analyze your current SEO strategy. They will examine your roofing website analytics, performance, and more. From this analysis, they will develop a comprehensive SEO strategy that will take your roofing business to the next level.
  • Keyword Research: Key phrases trigger your roofing website to rank high in the relevant Google Search Results. Our SEO professionals will help you find the right keywords that will rank for your business.
  • Page Speed Optimization:  If your roofing website loads slowly, it won’t keep leads in your business. As we have discussed, site speed is a critical factor that affects your roofing website rankings. At Blackstorm Roofing Marketing, our team will help to minimize unnecessary code, optimize images, and reduce redirects so that your site can load faster.
  • Responsive Design: We know that prospects access your roofing website from various devices. Thus, we incorporate responsive design into your roofing website to make sure that all clients/prospects have a positive experience on your site.

Partner with the Right Roofing SEO Experts Today

SEO is one of the best ways of getting free roofing leads online through search engine results. At Blackstorm Roofing Marketing, we have more than ten years of experience creating digital marketing campaigns that drive results.

Our SEO professionals will make sure that your roofing website gets relevant traffic and claims a top spot on Google search results.

If you are ready to create an SEO campaign that will drive more traffic and leads to your roofing business, schedule a free strategy session with our experts to see how Blackstorm Roofing Marketing can improve your online presence.

Categories
Lead Generation Promotion Reputation Management

Have a Happy Client? Ask for a Roofing Testimonial…

As with any other service business, word of mouth is an excellent tool to promote your roofing business. Clients don’t have goods they can hold in their hands, so they rely on the opinion of other property owners to know which roofing company will deliver the best user experience.

As a roofing contractor, one of the best ways of spreading word of mouth is through glowing customer testimonials and rave reviews.

Sure, you might get a few client testimonials here and there without asking. But you will get more positive reviews and testimonials when you ask for them.

What Constitutes a Good Roofing Testimonial?

As a roofing contractor, it is your job to separate valuable testimonials from the ones that are not likely to generate new leads. While we don’t have a perfect template for testimonials, studies show that property owners only respond to specific messages that focus on results.

Although it might be superb to hear that a particular homeowner finds your roofing services “awesome,” this kind of review/ testimonial is unlikely to attract new leads to your roofing business. Instead, choose to share reviews that discuss how you helped a property reduce his utility bills after your team installed an energy-efficient roofing system. Therefore, let us explore some of the best ways of pulling customer reviews and testimonials right now.

Conduct Interviews and Surveys to Get Roofing Testimonials

Of course, you can’t select testimonials to feature on your roofing website if you have not collected enough testimonials from your customer base. Along with inviting property owners to send testimonials to your roofing business, think of sending surveys to those clients who are in your mailing list. To achieve good results, target to request for a testimonial, immediately after completing a job.

Use Social Media to Ask for Roofing Testimonials

It usually is hard to get roofing testimonials through online surveys or comment forms because some clients don’t have all the time to fill in the required details. Your roofing company can make the process of getting testimonials more comfortable by encouraging clients to interact on various social media platforms.

Since most property owners use their social network profiles several times each day, interacting with your roofing business and providing a testimonial will not be a daunting task. Once the post has been created, it will appear on the customer’s timeline and twitter for their friends and family to see.

Offer Incentives to Get Roofing Testimonials

Property owners respond very well to free quotes and discounts, and roofers can get testimonials by giving free incentives to complete surveys. When a customer completes an online survey, they are given a free estimate or free roof inspections. To beat the odds of customers giving testimonials offer incentives like special discounts, prizes, or even coupons.

Where to Put Testimonials on Your Roofing Website?

Now that you have collected glowing testimonials from your clients, where are you supposed to put them?

Homepage

Your homepage is the page that is visited mostly by your prospects. This is also the page where most property owners will see your testimonials.

Sidebars

Placing testimonials in your sidebar in the sidebar makes them visible as property owners click around your site.

A dedicated customer Testimonial Page

Once you have collected enough testimonials, it is time to create a testimonials page where customers can share their honest thoughts or reviews on your roofing website.

Final Thoughts

Collecting testimonies from satisfied clients is a great way to showcase your roofing business credibility. As Google keeps changing their algorithms, having these testimonials from clients who put trust in your services becomes imperative.

Think of the way you search for the services you need. Whether offline or online, we like to have an opinion from someone else before choosing a roofing contractor. We turn to sites like Yelp and Google to collect reviews from customers and provide an overall rating for your business. Those testimonials people are posting about your roofing business are regulated by the website receiving them, thus making you vulnerable to negative reviews.

Asking customers for testimonials would be the right way to show your potential customers that you are the right choice. However, negative testimonials can adversely affect your roofing business reputation. As a roofer, you might have all the time to respond and manage negative reviews that affect your business. That’s why you need to hire a reputable roofing marketing agency to manage the online reputation of your business.

At Blackstorm Roofing Marketing, we help to maintain the opinions of your satisfied or unhappy clients for your business. Don’t allow negative testimonials to hurt your roofing business. Schedule a free strategy session to see how our experts can help your roofing business stand out online today.

Categories
Lead Generation Local SEO Reputation Management SEO

Google My Business Optimization Checklist for Roofing Contractors

Claim, Verify and Optimize your GMB Listing to Get More Leads Online

One of the most crucial things that your roofing business requires to continue growing is both offline and online exposure. While there are several techniques to do this from door knocking, canvassing, or investing in internet marketing, this post will show you a free way to put your business on the map and start improving your roofing brand presence.

Google My Business is a free platform that helps roofers to manage how their businesses appear on Google Maps and Google search. Besides, it enables you to reply and monitor customer reviews, understand how prospects are searching for your business, and add photos. If you have not optimized your Google My Business profile or are just starting with Local SEO, then this post will help you improve your brand and online presence in the market.

When a prospect looks for roofing services or searches directly to your roofing business website, they must find complete and accurate information. To know how to set up a Google My Business profile for your business, verify it, and optimize your business, keep reading for more details.

Where Does Your Roofing Google My Business Listing Appear?

Your roofing GMB listing can appear in various places. Branded searches (where prospects look for your business’s exact name) are the most common.

Another place that your GMB listing can show up is when prospects perform a local search on Bing or Google. Suppose a prospect searches for “patio builder near me,” the Search Engine Results Page will include some relevant ads and a little map that contains some pins. These pins are known as Map Pack and are always 3 to 4 pins that are nearer to the searcher’s location.

Last but not least, your roofing GMB profile can show up when a prospect or client performs a search on Google Maps or using their phone map’s app. If you have a physical location for your business, then prospects will research to find out the operating hours and driving directions on your Google My Business profile.

How to Get Your Roofing Business Listed with Google for Free with Google My Business Listing

Step 1 

Sign-in into the Google account that would want to be associated with your roofing business

Step 2

Head over to www.google.com/business and choose “Manage now” on the upper right-hand corner.

Step 3

Enter your roofing business name

Step 4

Enter your roofing business address

Step 5

Enter the areas that you serve

Step 6

Choose your business category. This is crucial because you are telling Google what sorts of clients will view your listing.

Step 7 

Add your roofing business website and contact detail such as phone numbers that will help prospects to get in touch with you.

Step 8

Select a verification method. This is because your roofing business must be verified for it to show up in Google when prospects search for your services.

Simple Ways to Verify Your Roofer Google My Business Listing 

Google provides several ways to verify your roofing business GMB listing but may not give out all the options below for verification. You have to select from the list that they give you.

By postcard

This is the most common option. Google will send your business a physical postcard (through snail mail). This postcard will come with a verification code that you will insert to verify your listing.

Instant Verification

If you have already verified your roofing business with Google Search Console, you might be given the option for “instant verification.” Make sure that you login with the same Google account that you used with Google Search Console.

Via Email

Not all roofing businesses will be given this option. If you are allowed to use this option, then make sure that the verification code is sent to the right email.

By Phone

If you are given this option, Google will send a verification code text to your roofing business phone number. You will enter this code and click submit to verify your roofing business.

Optimize Your Roofing Business’ Google My Business Listing to Get More Qualified Leads

As crucial as it is to claim your roofing GMB listing, it is essential to make sure that your information remains updated. To achieve this, you need to optimize your GMB listing properly to get qualified roofing leads. Getting your roofing GMB profile optimized is a crucial step for proving to property owners that your business has an online presence. Fortunately, this post will provide a checklist of ten actionable tips that will help to improve your listing and make it stand out from the competition.

Make sure that the Information is Correct.

Wrong data about your roofing business will be frustrating to clients. According to a study, 80% of customers lose trust with local roofing businesses if they note inconsistent or incorrect contact information or roofing business name online. This also hurts your roofing business reputation online.

To avoid that, make sure that your GMB listing has up-to-date, correct details about your roofing business. That includes your business name, phone number, address, and operating hours. This also applies to seasonal hours, make sure that you notify Google when you have closed for a holiday or during a crisis like the COVID-19 the world is experiencing now.

You may also want to get rid of any outdated information- like an old phone number or addresses have it scrapped from the internet. This also applies to duplicate GMB listings; look out for your old phone number or address and report any outdated information as no longer open or moved.

Choose the Right Category

Google allows you to add categories to your GMB listing. This shows Google the type of business you are in and the services you offer to clients.

While you usually add like ten categories to your GMB listing, the initial one is the most essential. Google considers the first category differently, so ensure that you select the right type. We advise that you be specific as possible for the first category (Like “patio builder” before “roofing company.”

Set Your Service Area

If your roofing business has a physical showroom or office where potential clients can come in for a consultation, then you need to include such details in your GMB listing. While Google does not require a physical address to verify your business location, roofers can hide this information and define the areas that they serve. This way, they can set the cities, towns, and counties which they serve.

Define Services

This is a new addition to GMB, but an important one. Under every category, you can state the kind of services you provide, list their prices, and include a short description of each service.

We recommend that you list all services, including those you don’t offer. For instance, you may only do commercial roofing and not residential roofing. The more you make your business clear online, the less work your employees will do when qualifying jobs over the phone.

Consider Adding More Products

While retailers mostly use this feature, there are various ways that roofing companies can leverage the GMB product editor in their profile. For example, roofers can use this profile to highlight specific brands/manufacturers, feature roofing products they recommend or mention kinds of materials they work with.

Add Photos

Whether you are installing a new roof, repairing an existing one, or doing a full replacement, you are somehow engaged in some visually stunning projects.

We advise roofers to keep adding new photos to their GMB profile. Make sure that the pictures are well framed, large, and showcase your work prominently. We don’t advise after and before photos unless they are within the same image file. Otherwise, clients may see before photos only and think that you did a poor-quality job. You can also include a video in your GMB profile, as long as it is within the recommended size.

Pro Tip: Make sure that you add a business name somewhere in the image. That way, if prospects come across your photos somewhere in the Google search, they will know where it is from.

Include Messaging and Request a Quote Option

According to a recent survey, over 40% of property owners prefer to book appointments with roofing contractors via online platforms, mobile app, and email. Google makes this hassle-free by adding a messaging or request a quote button on your GMB profile.

We recommend roofing contractors to download the Google Business App to their phones.

With this app, they can get alerts every time messages them and respond instantly via the app. Furthermore, this app will make it easy for them to respond to reviews, view stats, and add Google posts.

Create Google Posts

First launched in 2017, Google posts are great additions to your GMB profile. Just like a social media post, a Google post can contain an image, videos, and other characters of text. These posts will be visible in your GMB profile for only seven days. Roofers are encouraged to keep making Google posts to promote their business online.

Answer Questions

Every Google My Business profile has answers and questions section, which most roofers do not monitor. Thus Google assumes that they are ignoring clients. You should try to check the questions that property owners are asking on your profile and provide helpful answers.

Request for Reviews

If you are just like other roofers, your primary source of leads is through referrals from existing clients. Fortunately, your GMB listing allows these satisfied clients to promote your roofing business online through a Google review.

After completing any roofing job, you should ask your clients to leave a review on your Google My Business profile. This will benefit your business in several ways, increasing the number of reviews, maintaining or improving the star rating, and standing out from other roofers online.

Benefits of an Optimized Google My Business Listing for Roofing Contractors

Getting your roofing business listed with Google My Business is a hassle-free way to get noticed when prospects are searching for your services online.

Here are a few advantages roofing business can enjoy by setting and optimizing their GMB profile:

Manage Your information 

When prospects are looking for your business through Map and Google searches, you can be sure that they can easily access your stress address, phone numbers, business website, and operating hours.

Collect Reviews

Your Google Map Listings is a great platform where you can gather reviews from satisfied clients and show them off to potential customers.

Interact with Clients

GMB profile allows reading and answering to reviews left by your clients while uploading awesome photos of your most recent project.

Get Insights

It will enable roofers to know how customers search for their businesses and regions where they are coming from.

Boost Credibility

Property owners have various options when looking to hire a roofing contractor. So make sure that your roofing business looks dependable and credible by verifying your Google My Business profile.

Managing Google Reviews for Roofing Contractors

Your Google My Business profile comes with Google’s review system. When a property owner searches for your roofing business online, listings that will show up will be accompanied by an average review rating. For instance, if you have one 5 star review and 1-star review, your average rating will be 3.5. For this reason, the monitoring and generation of online surveys is a vital aspect of your Google My Business listing.

Once prospects/clients click on your GMB profile, they can view complete reviews, other than an aggregated rating. Whether the review is positive or negative, you should always try to respond, either complementing the client for kind words or attempting to fix a damaged relationship with unsatisfied customers. Always remember to use a professional tone and try to continue the conversation privately with the client, where possible.

Hire BlackStorm Roofing Marketing to Manage Your Company’s Online Reputation

Online reputation management helps roofing contractors to maintain positive brand identity in the eyes of potential or existing clients. As more roofers understand the importance of online reputation management in growing their business, they devote more resources and time to manage their reputation online.

As a roofer, you have many tasks to perform, from sourcing materials to fixing roofs, making it impossible to achieve your online reviews. That’s where the Blackstorm roofing marketing team comes in to assist you in building trust, remove negative reviews, and improve your roofing keyword rankings.

Are you ready to manage the online reputation of your roofing business? Schedule a free strategy session to learn more about how our team can improve your roofing brand identity in the eyes of your clients.

 

Categories
Local SEO Marketing Promotion Reputation Management Retargeting SEO Website Design

6 Little-Known Hacks to Market Your Roofing Business

Generate Leads, boost your Roofing sales with these Super-Simple Marketing Hacks

As a roofer, you already know that finding qualified leads can be a significant challenge.

However, finding residential/commercial roofing leads does not have to be an overwhelming task.

Fortunately, this post will explain six proven, super –simple roofing marketing secrets for roofers who are searching for a steady stream of leads.

Without further ado, let us start with the most obvious.

Maximize Your Reach on Google

Property owners are searching for roofing services online near your area. Thus, your business must be ready to be goggled by prospects/clients looking for such services. If you are based in Murfreesboro, TN, then most searches will be like:

Roof Installation in Murfreesboro, TN

Best roofers near Murfreesboro

Murfreesboro roofers

Etc.

To get a continuous flow of leads your business needs to appear on top of the Search Engine Results Page, which implies that you should hire an agency to improve your roofing SEO continually.

 Here are some of the activities that the agency will perform to boost your SERP ranking:

  • Conduct keyword research to find less-competitive terms and help your business to rank high in SERPs.
  • Make sure that your Google My Business profile is complete and accurate
  • Stay updated on the latest Google Algorithm updates
  • Set up profiles on significant directories like Yelp, Angie’s List or thumbtack.

Make Sure You Leverage the Power of Testimonials & Reviews

Customers are now more than ever researching for services or products online before they make a decision.

What does that tell you a roofer hunting for leads online? Make sure you have legit reviews on your website.

For better or worse, your roofing business must invest heavily in the area of reputation management.

But what should I do to leverage the power of reviews and testimonials on my business?

To do that, make sure that you have registered and claimed ownership of the following platforms:

  • Google– since most prospects/ clients use Google, the profile page and reviews you have set up will be viewed alongside your roofing business listing
  • Nextdoor– is an upcoming social platform that is used by several property owners.
  • Better Business Bureau
  • Angie’s List
  • Facebook

Once you have set up these profiles, start to reach out to clients asking for reviews. Make sure that they give you good reviews, and if not, it gives you a perfect opportunity to make things right.

Apart from the profiles, here are surefire tips for leveraging the power of reviews in generating exclusive roofing leads:

  1. Engage with the clients when they leave reviews- This shows that your business values their feedback
  2. Use testimonials in your roofing marketing campaign to attract the same type of customers.
  3. Make sure that your business contact details are available on all profiles
  4. Request for reviews and testimonials from clients when a job is completed.
  5. Engage and monitor your reviews authentically.

Property owners trust other property owners and the ideal place for these strangers to interact is through online reviews

Create an Optimized Roofing Website

How you create and use your website will affect your roofing marketing goals, but just getting a website will not increase your roofing sales.

Pro tip:  Regardless of how flashy your roofing website is, the functionality should be your first consideration.

You should think of your roofing website as the business card and brick-and-mortar office where you direct prospects or clients.

Your goal of getting qualified leads stands a better chance of coming to fruition when your roofing website favors its execution. Regardless of the technique, you are using to get such points. So you need to make sure that your website is above par for prospects to convert when they stumble on it.asr

According to a study conducted by Stanford University, 75% of prospects judge a business based on its website.

In general, your roofing website should be professional, functional and easy to use. And since the primary goal is to convert those prospects into clients, your website should have a clear call-to-action that directs them to take appropriate action.

  A well-optimized roofing website should possess the following qualities:

  • Simple Navigation– links and buttons should be easy to spot and should direct prospects where they want to go.
  • Visually Appealing– An attractive theme relevant to your roofing business, videos, photos,  Sliders, and white spaces are some of the elements that will make your website captivating to prospects/ clients.
  • Lead-Capture forms– without filling in the forms, leads are likely to vanish away. You can make the process hassle-free by providing something free in return, like a free inspection or estimate.
  • Consistent content– You should update your site with fresh content regularly to make it rank high in search engines.
  • Decent loading speed– if a prospect has to wait for minutes before your site loads, they might be tempted to leave right away. Thus, your site loading speed should be decent for both desktop and mobile users.

Keywords are also an essential aspect of your website optimization because they are what prospects will search for, and Google will direct them straight to your roofing website, thus skyrocketing your rankings.

Add Videos that go Beyond the Basics

According to a study done by Smart insights, over 70% of clients choose video as the most effective way of learning about your services or products.

A video-a real-life story as you are finishing exciting features of a project –can be an accessible but most engaging of all your roofing marketing concepts.

Informative, roofing videos portray your authority, create more engagement from social channels and build trust.

Answer Queries on Your Roofing Website

This may sound obvious, but most of your rivals aren’t doing it

Clients have tons of queries that they want to be answered.

What is the cost of installing a new roof?

Should I replace or repair my roof?

If you note such queries from customers, then you can assume that they are asking the same questions on Google. If you want to drive more organic traffic to your roofing website, then you should strive to answer all the queries by creating individual blog posts that address those concerns from clients.

Show your Roofing Work Portfolio

Photos continue to find several applications when it comes to showcasing roofing projects. Some roofers use them to make rough estimates. Others use them to time-track roofing projects.

Apart from these uses, there is a marketing side where, after and before photos help to build trust with potential customers.

First, such photos should be of high-quality to make prospects interested in checking them out on your website. That means you have to buy a good camera

Pictures always try to summarize what you can do as a roofing contractor, plus they explain a lot of concepts that would take a lot of resources and time.

What’s next for Your Roofing Business?

Implementing the above roofing marketing concepts does not have another rocket science. It can be practical and straightforward.

Start by claiming your Google My Business Listing, optimize your roofing website for search engines and make sure that you answer questions that clients are asking online. This will allow you to be seen as an expert in the field.

Next, add a personal touch once clients start to interact with you. This way, you will begin to earn the reputation of a business that is concerned about its clients-not one who is only after making quick bucks.

Don’t forget to showcase photos of the completed roofing projects and lastly squeeze all the benefits by hiring a reputable roofing marketing agency.

Don’t b be afraid to outsource your roofing marketing expert. There a lot of benefits that you can enjoy by learning some roofer marketing basics, but the time comes when you have to concentrate on your bottom line-running your roofing business.

If you want to grow your roofing business online and don’t know where to start, feel free to schedule a free consultation with our marketing experts today.

Best of luck in your roofing business!

Categories
Reputation Management SEO

Is Your Roofing Company’s Online Reputation Hurting or Helping You?

Property owners regularly visit review sites like BBB and Yelp to evaluate and hire roofing contractors. Yet, they are surprised by several roofers who have no idea about what review sites say about them.

As a roofing contractor, getting new clients can be an uphill task. Customers may hire you for minor repairs here and there, but acquiring new customers is extremely crucial for expanding your business.

Since roofing is such substantial investment prospects don’t want to deal with a roofing contractor who cannot deliver outstanding results. Looking for a reputable roofer can be an overwhelming task. And that’s why many potential clients turn to Google for answers. That’s why online reviews matter to the growth of your roofing business.

In an age dominated by social proof, word-of-mouth, and influencer marketing, even a slightly negative review can do your roofing business to loose leads.

Negative reviews based on real customer experiences are bad enough, but the sad reality is that bad reviews are not always on the upward trend. Unscrupulous roofing contractors are known for planting fake negative reviews on their competitors- we have seen them do that. And despite the concerted efforts made by review sites to regulate them, fake reviews always find their way on your roofing website.

Negative reviews can damage your roofing business. Review sites like Glassdoor and Yelp appear on top of Google’s organic rankings for roofing business search queries. Such sites drive millions of organic visits per month, and if your first impression is a negative review, it can be hard to find new clients or generate leads. Fortunately, by evaluating the ranking of both the off-site and on-site content, you can be able to bring down negative reviews in Google.

 

Remember that reputation management is no longer an option, but an essential ingredient of growing your roofing business online. It is crucial to own up your roofing business reputation.

Fortunately, there are certain things that your roofing business can do towards achieving this goal.

  • Monitor roofing review sites for mentions of your roofing business (and that of your rivals-while at it you might unearth some weakness.)
  •  If the review site allows, respond carefully and professionally to negative reviews. Make sure that other readers hear your side of the story.
  •  Make it right. Besides responding to a negative review, do what is within your ability to fix the problem. Sometimes the reviewer will update the review sites with the new status you have earned.
  •  If you clearly identify or suspect a review being fake. Take action.
  •  Get positive reviews on major sites on the roofing industry. Most legit review w sites have a way of compensating clients when they leave a useful review.

Incidentally, one significant advantage of roofing SEO is that by monitoring the rankings of your on-site and off-site content, you can push the bad reviews to lower the ranks on Google. Marketing your roofing business is excellent at finding new clients/leads online. If you follow the tips provided in this post religiously, you can quickly get new customers since most of them will be searching for roofing services online.

Do you need help to defend your roofing business online? Feel free to schedule a free strategy session with our reputation management specialists-we are eager to know about your situation and to see how best we can help you grow your roofing business today.

 

Categories
Growth Strategies Lead Generation Marketing Paid Advertising PPC Reputation Management SEO Social Media Website Design

Should You Hire a Roofing Marketing Agency or Keep Things In-house?

Increase Conversions, Leads and Roofing Sales with an Experienced Roofing Marketing Partner

Should I hire a roofing marketing agency or create a marketing department in-house? When it comes to marketing your roofing company, this can be a crucial decision to make. You may get different suggestions from your business partners but still, be confused about choosing the right option.

There are several factors to consider when determining whether to establish an in-house marketing department or outsourcing to an experienced roofing marketing agency. These factors include cost, relevance, capacity, results, stability, expertise, and perspective.

So, let us examine some facts in detail to see if hiring a reputable roofing marketing agency is the right decision for your business.

Expertise

The roofing marketing landscape is competitive and complicated. With so many tactics available- including search engine optimizationwebsite design, pay-per-click advertisingretargeting, and social media marketing, to mention a few –it is nearly impossible to assemble an in-house marketing department with all the skills to implement your roofing business marketing strategy. Roofing marketing agencies have the skills, experiences, and tools that will help you get most out of your marketing efforts.

Cost

Hiring a roofing marketing agency to promote your roofing business online is cheaper than creating an in-house marketing department. Here is how: No staffing costs. When you hire an agency, there is no sick or holiday pay, pensions or salaries, no office to rent or software to buy. Just turn us off and on whenever you need us. Time is money, and marketing campaigns consume a lot of time. A roofing marketing agency understands how to optimize your PPC campaign.

Capacity

In the modern business environment, where every roofer is asked to meet ever-shrinking deadlines and wear several hats, creating an in-house department to market your services can be a considerable challenge. Hiring a marketing agency to promote your roofing business online frees up your time to concentrate on what you do best- running your roofing business.

Perspective

A good roofing marketing agency brings a new perspective to your marketing plans. It should evaluate your good ideas and challenge you on not-so-good ideas.

Stability

Let us assume that you have an in-house marketing department. What happens when one of your staff leaves? If your roofing SEO experts get hired by another company, that expertise and knowledge leave too. With a roofing marketing agency relationship, that concern vanishes. Good roofing marketing agencies have several members well-versed with a different aspect of online marketing; therefore, your marketing campaign never misses a beat!

Reporting

Mostly overlooked, your roofing marketing agency should be motivated to report on the results they have achieved over a given period. After all, a good roofing marketing agency must be able to demonstrate value and offer a positive Return of Investment (ROI) on your marketing dollars.

Choosing whether to outsource your roofing marketing to an agency or create an in-house department can be a crucial decision. But when is the best time to hire a roofing marketing agency?

 

4 Warning Signs it’s Time to Hire a Roofing Marketing Agency

Here are the telltale signs that will help you know whether time has come to hire a roofing marketing agency:

Roofing Sales are Stagnant

If you know that there is a massive demand for roofing services in your neighborhood and your sales team and prices are stellar, the problem with your lagging sales could be ineffective marketing campaigns. A straightforward way to know? A right roofing marketing agency offers a free brief strategy session. Book one and understand why your roofing sales are dropping day by day.

They will assess what you are doing now and offer ideas for improvement. You will come out knowing how your marketing strategy is messing you up, and a conviction that you should work with a marketing agency.

Your Marketing Results are a Miss or Hit

If your roofing marketing results have been a miss or hit, you might have concluded that inbound marketing does not give results at all. Could your blame lie with your inadequate marketing approach?

A roofing marketing agency will assess your goals and challenges carefully and draft a strategy to overcome those hindrances and achieve those goals. Over time, they will refine your approach to achieve a higher ROI.

Your Sales Department is not Generating Good Leads

Assuming that your salespeople are hard-working and skilled, it could be that your marketing campaigns are producing poor-quality or few leads. A good roofing marketing agency will monitor your current sales process and incorporate its marketing services with your sales team. With the support of your sales team, they will develop a stellar marketing plan based on real results.

Low Marketing Budget

Hiring an internet marketing specialist, content creator, PPC experts, web designer, and social media specialist can be very expensive, especially if you don’t have enough marketing dollars. Creating an in-house marketing department is out of reach for most roofing contractors, but you can still enjoy all the perks of all those skills and experience at the cost of one staff!

Make Your Decision

There are various reasons why roofers should hire an agency or do their marketing in-house. Both are viable methods of growing your roofing business.

After everything is said and done, your ROI is the most important number to your roofing business. Accordingly, your decision should be based on what will give you the highest ROI and grow your roofing business. Between the options, decide which one will provide you with the maximum benefits at a lower cost.

Are you trying to choose between a roofing marketing agency and an in-house sales department? Choosing the right roofing marketing agency is the difference between getting a Google penalty and growing your business, so you should not take this decision lightly.

 

Here are some reasons why you should choose the BlackStorm Roofing Marketing team to grow your business:

No Long-term Contracts

We allow results to speak on our behalf, and so offer month-to-month contracts to our customers. You will not have to fear being stuck with long-term contracts with Blackstorm roofing marketing.

Ownership Mentality

We market your roofing business as if we own it. We strive to learn every aspect of your roofing business model – from analyzing your competitors to calculating your profit margins.

Simple Monthly Reports that you can understand

We are always honest and transparent about everything we do on your roofing website. We track the results to the bottom line (ROI).

Industry Expertise

Unlike other digital marketing agencies, who specialize in several industries, we have got a soft spot for roofing companies. If you own a roofing company, then we can be your # 1 internet marketing partner.

If you want to know how we can help your roofing business to grow, feel free to schedule a free strategy session with our roofing marketing experts today!

 

 

Categories
Growth Strategies Local SEO Marketing Reputation Management SEO Website Design

How to Dominate in More “Roofer near Me” Online Searches

Want to get found online by Prospects, Increase Conversions and Book More Jobs with “Roofer near me” searches?

Customer searches based on locations are rapidly growing. Thus, it has become crucial to have your roofing business on Google maps and to let your prospects/ clients know that you are there.

A recent study by search engine land showed that over 80% of Smartphone shoppers are using near me searches to find services or products, and 90% of those prospects are clicking on the first few listings.

Nowadays, Google’s “near me” algorithm is not about searching for a particular place. It is about assisting the customer in finding what they need and not just where they were going. That’s why this post will discuss how your business can be found more in roofing contractor near me searches

Where You Need to Start

Google My Business Profile

Crafting a new roofing marketing strategy is never easy, and it’s often an uphill task. The best place to begin is to create and optimize your Google My Business roofer profile. That should be an easy task. One of the best methods to optimize your profile is to make sure that you fill out all the appropriate fields. By doing this, you will be making your roofing business more searchable on Google maps.

One thing that can adversely hurt your listing is if you have an old account. Always make sure that you don’t have duplicated content on your listing. It would help if you had a current business name, which should be consistent throughout your roofing website.

Use your correct phone number, also make sure that your contact address is correct and is consistent throughout your site.

Verify Your Business for “roofer near me” searches

Google typically provides a service that many roofers don’t know. To verify your business location, you can request Google to verify your roofing business by sending a letter to the address contained in your listing. This is an important step that will help your roofing business to dominate near me searches.

Along with the physical verification of business, you need to make sure that you are linking to the correct URLs. If you have various locations, you must make sure that you have the right links so that no prospect is ever locked out.

Business Hours, Description and Photos

It is always crucial to add business operating hours for your customers. This will help to make your business legit and increase conversions when prospects do find you during those business hours.

A well-written and compelling description that highlights the strengths of your business, as well as your services, is essential. You might have noticed that not a lot of roofing contractors are doing this currently, which makes it a great spot to concentrate on, especially if you want to outrank your competitors.

Every homeowner loves to see photos. These photos can be of your completed projects or that of your current physical space/ building. As the clench goes, pictures are worth a thousand words.

 Get Real Online Reviews

Let’s face it: Many roofing contractors waste their time trying to fake reviews, but is that the correct way of dominating roofer near me searches? Unfortunately, no! As a roofer, you need to step out there, and request for some honest real online reviews.

You will be amazed by the high number of customers who are willing to express their honest thoughts about the services you offered them. And if your business requests for reviews regularly, there are higher chances that the client will leave a positive review. If your business maintains an excellent online reputation, then roofing leads will automatically flood your inbox.

A simple complimentary message will go a long way to bring more roofing leads to your business.

SCHEMA

Incorporating schema to mark up your underlying HTML code can assist Google to advertise, and index special events are happening at your roofing business premises. As a roofer, coding can be a daunting task. If you are not prepared to implement it out on your own, you can always reach out to BlackStorm Roofing marketing for assistance. If you want to unlock what Schema can do for your roofing business, check out this post by Moz.

Mobile Optimization

Mobile optimization seems to be the buzzword in roofing marketing today now, yet many roofers are not getting it right? Your roofing website must be optimized for mobile devices. Prospects/ clients are using their smartphones than ever before, and most of them are looking for roofer near me for services.

Your roofing website must perform optimally across all mobile devices. Over the years, your business will be losing roofing leads if your site is not mobile-friendly. Google is even penalizing websites that are not compatible with mobile devices.

Anchor Texts from Other Websites

Millions of blogs are published every year, yet website owners are still looking for writers. This means that the demand for high-quality content surpasses its supply. One strategy that you can use is to try to connect with other roofing contractors and offer to write a blog post on their website.

If you use the name of a city in your anchor text, then that will boost your chances of ranking high in the near me roofing searches.

Landing Pages for Cities

If your roofing business serves in many cities, then make sure that you have a unique landing page for each city. While it also makes sense to have a GMB profile for each city, having an entire landing page helps.

The BlackStorm Roofing Marketing Difference

If you are finding it challenging to dominate the roofing near me searches, then the BlackStorm Roofing Marketing team is ready to help you out! Over the years, we have helped countless roofing contractors appear on top of Google search results in their local market. We take a simple yet organic approach to Roofing SEO makes sure that our clients benefit in the long run.

We will create a custom roofing SEO road map based on your competitors’ weaknesses and your business strengths. We understand that the roofing industry is highly competitive and is growing at a rapid rate. Our SEO experts craft and implements the best strategies that will help your business stand out in the market. Your roofing business deserves a competitive advantage, and our team is ready to grow your business.

If you want your roofing company to dominate in the local searches, then contact us to schedule a free strategy session with us today.

Categories
Growth Strategies Local SEO Marketing PPC Reputation Management SEO Website Design

6 Easy Ways to Grow Your Roofing Business in 2020

Increase Conversions, Connect with Your Clients, and Generate Quality Roofing Leads with these Simple Roofing Business Growth Hacks!

Do you feel like your roofing company is not attracting the number of clients it should?

Do you want your roofing services or products to be known by the target market or local community?

If so, your search stops here.

The roofing industry is composed of approximately 150,000 roofers.

In such a competitive environment, it can be daunting to spot ways to grow your roofing business.

In this post, we will discuss ten easy and yet little-known tricks to grow your roofing company. Increase brand awareness and dominate search engine rankings.

Without further ado, let us dive in straight into the tips!

Want to Double Your Roofing Sales?

Tip 1) Give Your Roofing Website a Makeover

Looking for another trick to grow your roofing business?  Launch a robust roofing website.

Your roofing website works more like a business card.  It gives your prospects/clients a quick overview of what your company offers.

Your roofing website can either break or make your business and can even determine whether your visitors will call your business or purchase services.

As a roofer, you need to perform a website audit to determine whether your current is interactive or not.

Some of the issues that affect your roofing website include loading time, broken links and mobile compatibility

A solid roofing website should be clear, informative, and easy to navigate loads faster and free of spelling or grammatical errors. It should also be responsively designed so that users can access it easily on mobile devices.

If your roofing website loads slowly, it is hard to navigate and cannot be accessed using mobile devices,   and then it seriously needs a makeover.

Blackstorm Roofing Marketing team will help you to create a stunning roofing website that will drive quality conversions, leads, and drive relevant traffic to your business.

Tip 2) Take Advantage of Local SEO to Grow Your Roofing Business

If you think that local roofing SEO is dead, think again.  Local SEO is more important than ever! It is an excellent way to offer valuable content to your clients and get quality leads for your business.

“46% of Google Searches Are Local, and 92% of searchers will only pick companies on the first page of local search results”. Source

To reap the benefits of local SEO, you need to make sure that your roofing business claims its Google My business profile.

Once you have your business listed, you can move ahead to do content marketing and getting backlinks.

As a roofer, you are always faced with daily demands of running your business, such that you are left with limited or no time to think about expanding your business. Thus, you need to hire a local SEO agency to improve your business visibility and ranking on search engines.

Tip 3) Grow Your Roofing Business with Pay per Click Advertising (Search Engine Marketing)

PPC is a short form for Pay per Click advertising, which is a way of purchasing visitors to your roofing website. Such ads appear on top of search results (above mapping and organic results).  Your roofing business should invest in PPC to get more booked jobs and quality leads.

Even with its high costs, Pay per Click is one of the fastest and effective methods of generating leads to your roofing business. Savvy roofers know that getting more booked jobs and leads online is an excellent way to rank on the first page of search engines and grow their roofing business.

In the roofing industry, you can get quality residential and commercial leads using pay per click campaigns.

To achieve significant results works with a reputable roofing PPC agency that knows your business and has an excellent reputation for helping other roofers improve their PPC advertising results.

Tip 4) Grow Your Roofing Business by Managing Your Online Reputation

As a roofer, your online reputation is vital for success, and this implies that your business should have countless positive reviews to market your services to business or homeowners effectively

Trust revolves around how people perceive your roofing brand. If they come across a negative review, they will neither have faith in your business nor its services.

Your online review is what determines whether a prospect will give you a call or not. Positive reviews will attract more clients your way; negative reviews will chase them away from your roofing business.

A recent study found out that 88% of clients first read online reviews to determine whether they will contact your business or go to the competition.

That is why online reputation management for roofers is critical.

Tip 5) Connect With Other Local Business Owners to Grow Your Roofing Company

One of the most natural things you can do to grow your roofing business is getting to know other local businesses.

For instance, reach out to remodeling and real estate companies in your neighborhood. Promise to refer your customers to them if they will do the same to your business. Consider hosting a sports event or sponsoring a charity club in your area.

Search for local community volunteer opportunities, and always put on branded clothes to showcase your roofing brand.

Once the local community knows about your brand, your roofing business will start to grow.

Tip 6) Include a Chabot in Your Roofing Website

Truth be told.

As a roofer, you don’t have all the time to pick calls from all the prospects that frequent your roofing website.

Fortunately, you can increase conversions by incorporating a chatbot on your roofing website.

Every time a prospects logs in, a chat window will immediately pop up and help them.

Your visitors will have their queries answered promptly without having to comb through the entire roofing website, increasing the chances of closing a deal with your business- (all without answering the numerous phone call they could have made to your business).

Ready to Grow Your Roofing Business to the Next Level?

Effective roofing marketing can help your business attract clients you require to grow your roofing business.

When brainstorming about roofing business growth strategies, think about launching a solid roofing website, PPC advertising,  managing your online reputation, and incorporating Local SEO for roofers in your marketing strategies.

How Blackstorm Roofing Marketing Team Can Grow Your Roofing Business

If you are finding it hard to implement any of the above roofing business growth hacks, our team will be glad to help you out!

We strive to provide the following services to spur your roofing business growth and stay ahead of the competition:

  • Affordable roofing website design services  that will generate quality leads and more booked jobs
  • We create mobile-friendly, roofing websites that load faster across all mobile devices.
  • High-quality roofing website that will differentiate your business in the marketplace.
  • Local SEO services to help your business dominate local search results.
  • PPC adverts that will generate more leads, clicks, and sales to your roofing business.
  • Online reputation management services that will make customers/prospects trust your roofing brand.

If you are searching for easy and innovative ways to grow your roofing business, don’t hesitate to book a free strategy session with us for more information today.

Categories
Local SEO Marketing Reputation Management SEO

4 Easy Ways to Generate Qualified Roofing Leads Every Month

Do you want to get a steady flow of qualified roofing leads but don’t where to start?

Are you tired of wasting your marketing dollars on bad leads?

If you want to increase your roofing sales through lead generation, then this post is designed for you…

Any roofer knows that generating exclusive roofing leads consistently can be an uphill task.

But once you have put up the systems and processes to generate roofing leads regularly, you will have endless possibilities of growing your roofing business.

If you want to know how you can transform your roofing website into a lead generation machine, this post has everything you need to know.

But let us first dive into the basics!

What is an Exclusive Roofing lead?

Before we start our discussion on how to get more leads, let us make sure that we understand what roofing leads are, types and how they can increase your roofing sales.

One major challenge that we see many roofers facing when they purchase leads is that they are never satisfied because most of these leads don’t convert into sales.

Many times, it is the lead generation company that should be blamed for offering a poor-quality roofing lead. On the flip side, there are many instances when the roofer fails to understand what they are spending money on.

“A sales lead is a prospective consumer of a product or service, created when an individual or business shows interest and provides contact information” ~Source

Many marketers tend to argue about the true definition of a sales lead. However, the most crucial thing to know is that a lead is neither a sale nor an appointment.

In simple terms, a roofing lead is any organization or individual who has expressed interest in your service or products and offered contact details to know more about it.

An exclusive roofing lead is specifically intended for your business rather than being a general inquiry into roofing products or services on a directory type website.

But leads convert into sales. And for your roofing business to get deals, you required leads. And that’s why it essential to have a system or process in place to generate them regularly.

Commercial vs. Residential Roofing Leads

Roofers have two kinds of leads in their industry: Business to Business (B2B) and Business to Customer (B2C). Commercial leads will be harder to get than residential leads.

Here are the top ways to Get Roofing Leads Online (Without any Guesswork!)

1. Local Maps SEO

Many roofers are wary of SEO. Some think that it is dead, while others don’t view it as a worthwhile business investment.

Well, we are here to assure you that Local roofing SEO can help you obtain relevant traffic, quality leads, and increased sales. If you are a local roofer, your leads will typically come from the community living around you.

If you want your roofing business to appear on top of local search results, then you need to use local SEO mapping techniques to ensure that prospects find you online when they require your services.

You can produce Google Maps leads from searches like:

  • Roof installation [City]
  • Roof Replacement [City]
  • Roof Repair [City]

To dominate local search roofing results, your business must be registered with my Google My Business. If you want to how to set up your GMB roofer profile, follow the steps outlined in this post.

Obtaining positive Google reviews to inform clients about your excellent reputation is also crucial to generating quality roofing leads from Google maps.

2. Organic SEO for Qualified Roofing Leads

Organic SEO is the process of getting your roofing website ranked high in SERPs. Although most of your leads and traffic will come from listing your business on Google maps, there are other SEO opportunities that you can grab.

You can grab long-tail keywords from your rivals that they don’t consider to rank for. And this can help your roofing business to generate an extra 100 leads every month.

This is where crafting informative, engaging, and high-quality content about topics within your industry comes in handy. There are two kinds of content that most roofers rank organically in any search result.

First, you can list your services plus the cities covered. Some of the topic headlines here include:

  1. Roofing Contractor in Town/Neighborhood/City, State
  2. Roof Replacement Companies in [City, Town or State]

Secondly, you can write top-notch articles to help you get listed in Google search results. Some examples of high-quality roofing articles include:

  • Why you need roof replacement services?
  • What is the ideal roof shingle type for winter?

Organic SEO can take your roofing lead generation to the next level if you work with a reputable SEO agency. Blackstorm Roofing Marketing team will create a unique roofing SEO strategy that will improve your roofing website rankings in SERP’s.

3. Invest in Pay Per Click Advertising to Get Exclusive Roofing Leads

As a roofer, you might have heard about Google Adwords previously. Many roofing companies have mixed reactions about PPC lead generation; some claim it is expensive while others are comfortable with it.

But before you make your decision, here are some statistics that might change your perception:

-For every $1 spent on PPC, the average business generates $2 in income (Source)

-90% of organic traffic obtained from search ads cannot be replaced by clicks when ads are paused. (Google).

As a leading roofing PPC advertising company, we can guarantee you that Google Adwords can generate more roofing leads than any other roofing marketing campaign. We will help you know which keywords are crucial for your business and calculate their conversion costs to ensure the success of your campaign.

4. Directory Sites and Local Review

Now, this is not another lead generation technique, however having your business phone, name, service, and address listed in the local directories can help clients to visit your roofing website and become potential leads in the future.

Your online reputation is one aspect that improves the visibility of your business. Many prospects will look for reviews and more details about your business before contacting you.

Some of the best local directories and review sites include:

  • -Better Business Bureau
  • -Yelp
  • -Yellow pages
  • -Home Advisor

Final Thoughts

There are literary thousands of ways of getting more exclusive roofing leads to your business. But few of them that have been time-tested include local maps SEO, getting higher rankings on search engines, and creating a professional roofing website that will appeal to your prospects/clients.

The strategies discussed above have highlighted some of the little-known ways to generate roofing leads. If you want to convert your roofing website into a lead generation machine, don’t hesitate to schedule a free strategy session with us today.

Categories
Local SEO Marketing Reputation Management Retargeting SEO

6 Marketing Mistakes Roofers Make and How to Avoid Them

Discover the Marketing Mistakes your roofing business is making and how to avoid them!

Marketing your roofing business is essential for long term success. Without an effective marketing plan, how will potential clients know about the services you offer?

Simply having a great roofing marketing plan is not enough; your strategy needs to bring desired results!

I have met countless roofing contractors who had invested thousands of dollars in marketing their trade, only to receive discouraging results. From my analysis, I found that these roofers were making the same mistakes over and over while expecting great results.

Knowing about these potential roofing marketing mistakes can assist you in building an effective strategy that will generate quality leads and outrank the competition.

Mistake #1: Your Business Lacks a High-Quality, User-Friendly Roofing Website

Today, if a customer wants more information about your business, they are likely to visit your roofing website. Your website is usually the first point of contact between your business and prospects. Potential clients are expected to visit your site first before calling you for service. So, you need to make sure your roofing website covers the following features;

  • It loads faster and thus helps customers to find the information they need promptly
  • Mobile-compatibility- Your roofing website must work seamlessly across all mobile devices

No prospect/client will ever stay in your site if it’s poorly designed, takes long to load, and is not easy to navigate. To fix this problem, you need to hire an experienced roofing marketing company to redesign your roofing website.

Mistake #2: Failure to Manage their Business Reputation

When you are just launching your roofing business, you have limited or no time to manage your online reputation.

During that time, nobody is talking about your roofing business online.

But as your business grows, more prospects/ customers will start to talk about your products or services online.

As a roofer, you need to regulate what they say or find on your website.

Customers are likely to judge your company’s performance based on the reviews they find on your site.

Unfortunately, most roofers do not respond to these online reviews, thus leaving a wrong impression on business or homeowners.

Fortunately, our team can help you stay ahead of the curve as few roofers do anything towards improving their online reputation.

Mistake #3: Hiring the Wrong SEO Company

If your roofing website is not ranking high in search engines, then you might be losing jobs and leads. SEO can either make or break your roofing business.

This is because it strives to improve your site’s rankings in the search engines.

An effective SEO strategy involves several techniques geared towards increasing your roofing sales, improving your search presence, and boosting your traffic.

SEO, no doubt, provides a great way to grow your roofing business!

However,

There are several so-called “SEO companies” out there who want to make quick money and ruin your business.

A gross mistake that most roofers make is to hire the first SEO agency that sends them a quote.

 The truth is that SEO results cannot be achieved overnight. Most of these agencies will work with more than 100+ industries with no focus on a particular niche.

To get good results, work with a reputable marketing agency that specializes in roofing SEO.

You are likely to see your rankings rise faster and sometimes at a cheaper cost compared to the conventional agency.

Blackstorm roofing marketing has helped numerous clients to get new leads, repeat clients, and referrals. Trust us to craft and implement your SEO strategy, and your roofing business will always be ahead of completion.

Mistake #4: Not Claiming Your Google My Business Listing

Google My Business is a great tool that puts your roofing business on Google maps and assists your site to rank higher in local search results. If you have not claimed your listing, it means that you are missing out on a tool that many potential clients use to find local roofers. The fact is, potential clients, contact roofing business off the Google My Business Listing. If your business is not listed in Google My Business, then you stand to lose potential leads, jobs, and referrals.

Mistake #5Ignoring Competition

 You need to keep abreast of what your competitors are doing to know which initiatives succeed or fail. Do a SWOT analysis for every significant competitor and compare that to your business to uncover new roofing marketing opportunities. It will also give you insights on how you can outrank your competitors. By paying close attention to your competitor’s marketing effort, you will know how to allocate resources to find new clients.

Mistake #6: Targeting the Wrong Audience

No matter how great your roofing website, ad campaigns, or logo are, if you are reaching to the wrong audience, you will be wasting your marketing dollars. You need to spend time trying to understand the needs of your audience and how best you can solve them. By doing this, roofers will be able to make most out of their marketing efforts and attract new customers and referrals. You should hire a professional roofing retargeting agency to help you understand your audience and what you can do to solve their problems.

Mistakes Happen, but What should you do?

These marketing blunders could ruin your roofing business if not fixed or addressed promptly. Fortunately, our team can help you build a profitable business by developing a solid roofing marketing strategy, managing your online reputation, retargeting the right audience, boosting your SEO results, and designing a high-quality roofing website to generate quality leads. The good news is that you can achieve these results without breaking your bank account. Schedule a free strategy session to learn more about how we can help your roofing business today!