Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!
7/19/2019 - Google
I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.
8/15/2019 - Google
BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer
8/25/2019 - Google
They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer
7/18/2019 - Google
Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.
In March 2016, Google announced that over 50 million websites were culprits of getting hacked. A statistic that has ever been rising rapidly in recent years. If your roofing website has been hacked, it could adversely hurt your rankings, so prompt action is essential. As a roofer figuring out your next course of action may be your biggest headache. This post will help you to understand why roofing websites are hacked and ways that you can use to shield the bad guys from accessing your site.
Many roofing websites are created using the four significant Content Management Systems like Drupal, WordPress, Magento, and Joomla. WordPress controls over 60% of the total CMS market. So, this post will generally concentrate on WordPress sites, although the concepts can still apply to the other content management systems.
Why Would the Bad Guys Want to Hack Your Roofing Website?
Quite often, roofing contractors misinterpret the importance of securing their sites because they see themselves as unlikely to get hacked. However, roofing websites can be cut because they are perceived as vulnerable, so the bad guys can use software to hack massive sites automatically. So, what do hackers gain from their malicious acts?
As a roofing website owner, you will have several clients making payments online; hackers see this as an opportunity to sniff financial information of your clients like debit or credit cards.
Automated Black Bots
Roofing websites can become vulnerable to hackers through an automated script. Same way, Google crawls your site to index content hackers use black bots to check for vulnerabilities.
This is where hackers place redirects or links in your site to earn affiliate revenue. Note that these links or redirects are not visible.
Here hackers try to access your server and send out thousands of spam emails; this will get your site and server blacklisted easily, increase utility bills, or even get your roofing website shut down.
Hackers can infect your client computers with malware such as key loggers, viruses, or other malicious software to capture information.
7 Important Steps to Take If Your Roofing Website Has Been Hacked
Inform Your Web Designer/Hosting Provider
This is the first crucial step you need to take immediately after you realize that you are a culprit of a hacking incident. In most cases, your web hosting provider can help to fix hacking problems because they are equipped with the necessary expertise to handle such issues. If your hosting service provider is not in a position to help contact your roofing website designer or system administrator.
Run a Complete Virus Scan On all Your Computers
The bad guys in their efforts to hack your roofing website infect your computer with spyware, viruses, malware, and Trojans. Use an effective commercial antivirus to detect such problems. The hackers create backdoors, which help them to avoid the normal authentication process to access your roofing website.
Remember those un-used plugins and inactive themes are soft spots for creating hackable back doors. Many renowned roofing website designers help roofers in scanning malicious and malware codes.
Assess the Nature of Damage
It is vital to know the severity of the hacking attack and the damage caused to your roofing business.
By knowing its severity, you will develop an appropriate strategy to fix it up. Get the data from the Google Search Console, where you might have received messages on malware and spam.
Also, look at your webmaster tools under the “security issues” segment to know the kind of hacking that was experienced. Checking all threats can be quickly done by comparing it with a backup.
Change All Passwords
Changing passwords is one of the initial steps to take when your roofing website is hacked. Just do it- alter your passwords even if you will write them down in a book, after doing thorough clean up and virus scan-reset, all the passwords. Since the bad guys are about your email addresses and passwords, make sure that you reset a password that is hard to guess.
You should change passwords on all sites where you have entered financial and personal details. Try to reset passwords that are hard to crack.
Shut Your Roofing Website Down
You should take your roofing website offline temporarily after the hacking incident. This action will help to save clients and people who access your roofing website from malicious span files and malware. Secondly, it will give time to your web designer or hosting provider to fix the issues without any interruption.
Clean Your Roofing Website
Before you begin the process of cleaning up your site, you should first check the backup of your site because it might contain crucial information. You need to clean up your database and file hacks by checking what the hackers have modified or changed and ought not to have been changed.
Get rid of all the URLs created by the bad guys, but be careful not to remove pages that you don’t need, because hackers might have infected useful pages that are crucial to your roofing business and which can be restored to their initial original state through your backup.
Ask for a Google Review
Once you have finished all the steps discussed above and have reset your website successfully, make sure that you request for a Google review to unflagging your site as risky. You should head straight to the Google search consoles and check for issues. Google will ask you to provide details on what you did to clean the site for every category that was hacked. This review process may take several weeks for it to be completed. However, this wait is worthwhile because, in the end, Google will leave a positive review that will describe your site as safe and secure. Don’t forget to ask for this review.
Getting your roofing website hacked is no fun. But you can regain control of your website. Remain calm and call the right design or hosting team to keep your site running.
So there are various lessons that roofers can learn from this unfortunate experience. Some of these include hiring a reputable roofing website designer, checking reviews regularly, and installing a powerful antivirus. Having the right roofing website design team can make all the difference when your site is hacked.
Choosing a name for your new roofing company presents a great opportunity because it helps you to communicate your ideas, personality, expertise, values, and uniqueness to potential clients.
A well-chosen roofing company name can help you to find more clients and set your business above competition, particularly online.
Your roofing company name is the medium through which property owners meet your business for the first time. It creates brand equity and becomes a valuable asset, just as other intellectual properties like logos and trademarks.
That said, choosing a unique name for your roofing business can be an uphill task, but not an impossible one. This post will guide you through the process of selecting the right name for your roofing business, one that you will be proud to put on your roofing company website and business cards.
What is in a name?
Selecting the right name for your roofing company is a crucial step in your brand development strategy, as it represents the potential clients what your business stands for. Choose the wrong name, and you could turn away prospects before you have a chance to explain to them what you do and who you are.
Here are crucial things to consider when naming your roofing company:
Choose a Roofing Company Name that is Memorable
As a roofer, you will want to check the pronunciation, length, and spelling of your business as a priority when choosing a roofing company name.
If your target clients cannot pronounce your company name easily, then that could result in a branding disaster. Imagine property owners going around mispronouncing your roofing company name. Before choosing a roofing company name, select a few people to read the name and see how easily they can pronounce it. This will help you know if your name is hard to pronounce.
If your name is too hard to spell, then it will be difficult for prospects to type in search engines or other platforms where prospects are looking for your roofing business online. If property owners cannot spell your roofing business name, the best-case scenario would be that they will stumble upon your business.
On the flip side, worst-case scenario, they will find your competitors first. If prospects are looking for your roofing business, make sure that complicated spelling does not turn them away from your company.
If your roofing company name is too long, then clients will struggle to remember it accurately. Therefore make sure that your name is short to attract more clients. You want your roofing company name to showcase your brand in a way that is simple to the prospects you are targeting. This will make your roofing business sharable, findable, and, most importantly, memorable.
Add Some Visual Vigor to Your Roofing Company Name
Several studies have shown that people tend to remember what they see than what they hear. So, including a visual element in your roofing company name increases the chances of being recognized by prospects when they are making buying decisions. This could imply using catchy names that spark imagination or incorporating your roofing business name visually in the logo. Make sure that your name stands out from other roofers operating in your city or town.
Choose a Roofing Company Name that Fosters Positive Brand Connection
Select your words tactfully during this phase of coming up with your roofing brand strategy. Different words have various connotations for various people. As a roofing contractor, you want to make sure that your company name contains descriptive, persuasive, and positive words that won’t trigger negative emotions in your audience. Make sure that you check the meanings of your roofing company name in the languages and regions that you want to do business.
Choose a Roofing Company Name that is relevant to your business
Even with a well-executed roofing brand strategy, your business name will not become a household sensation overnight. Therefore, make sure you select a roofing company name that gives a hint to property owners about what your business does. This will help to clearly define your business and make it easier to find online. Whatever name you select, make sure that it is meaningful for the roofing industry and prospects.
Ensure the Domain Name is Available Before You Choose a Roofing Company Name
One of the most crucial steps in selecting a name for your roofing company is checking whether the domain name is still available. Without a domain name, your roofing business will not have an online presence. Your online presence plays a critical role in your roofing marketing strategy, and if you don’t have a domain name, then you will lose a huge chunk of leads /clients.
As you are brainstorming roofing business name ideas, try to check the availability of corresponding domain names. Alternatively, you can consider buying a domain name for your roofing business, if you find out that all your preferred names have been taken.
Choose a Unique Roofing Company Name that will help you stand out from other roofers online
Branding is very vital for the success of your new roofing business. As roofing marketers, we know that a unique roofing company name creates a unique identity and existence for your roofing business. A roofing company name using plain initials and letters is not only dull but also detrimental to your roofing marketing. Use a roofing company name that is vibrant and unique to stand out in the market.
Trademark Your Roofing Company Name
Although ensuring that your roofing company is official is one of the final steps, you should make sure that your name is available for registration. Trademark applications must be forwarded to the U.S Patent and Trademark office. A simple Google search can help you to know your trademark’s availability. Still, you need to hire an excellent attorney to do a thorough search to ensure that your company name is available. It is crucial to safeguard your business from any liability by forming a business entity with the secretary of state in the area where your company is located.
How to Come up With Names for Your Roofing Company
Once you have a clear perception of your ideal clients, competitive advantages, business vision, and strategy, you need to brainstorm ideas to come up with a name for your roofing company. It is also advisable to check roofing company names that are already in the market.
Existing roofing business names will always follow some distinct patterns that will help you generate ideas. You can find examples of proper roofing company names on directory sites such as HomeAdvisor, Thumbtack, and Angie’s list.
Start the naming process by determining what precisely you want to convey to your customers. Consider the main benefits or advantages the client will gain from working with a roofing business like yours.
Many companies, not just roofing contractors, try to create a name for their company before anything else. This is a common blunder. In fact, it should be vice versa. Before you develop a name for your roofing company, first create your mission statement, tagline, ideal voice, and your roofing brand message. All of these critical elements will work together to help you create a catchy name for your roofing company.
Here are some tips that will help you give your roofing company the most effective and attractive name:
Select a roofing company name that you prefer and one that resonates with your ideal client base
Pick a familiar or comforting name that conjures up nice memories so that clients can contact your business from an emotional perspective.
Avoid roofing company names that are incredibly confusing or too long
Stay away from the language that the typical client would not understand.
Don’t include any extraneous information such as INC., LLC. Co., LTD, unless your business has gained those credentials.
Use roofing company name generator tools (free or paid) online to get ideas
Avoid using technical jargon that your prospects/clients will not understand.
Roofing Business Success Factors
Develop a business plan
With a good business plan that indicates your long-term objectives, narrowing down your options for a roofing company name will be more comfortable.
Select a Business Structure
Partnerships and sole proprietorships may have fewer restrictions on name registration since they are not regarded as legal entities under the law. Structures like corporations and LLCs have to meet strict requirements to get their name registered.
Choose a Roofing Specialty
For instance, if you have decided that you will specialize in repairs, then it makes sense to include “repairs” in your roofing company name. When prospects see your roofing company name, they will no doubt that you are a roofing contractor who specializes in roof repairs.
Reach a wider audience
If you have various skills and not sure which direction you want to go, you don’t want to limit your roofing company name based on specialty. This way, you may choose a name that portrays you as a general contractor who offers roofing services. You can select a general term such as Elite contracting as your roofing company name.
Think about Your Target Audience
What kind of clients do you want to attract? If you are in an affluent neighborhood, names like “Affordable Roofing” will not make sense to the wealthiest customers. In such a scenario, you would stick to a general roofing company name that indicates prestige and quality. If you are operating in a low-income region, you may want to use terms that depict the affordability of your services.
Choose a Simple Roofing Company Slogan with a Catchy Slogan
You may pick a simple roofing company name and concentrate on a catchy slogan that will differentiate your business in the market. “Your Roof Replacement Expert” can be a tagline associate with your roofing business.
Make sure that Your Roofing Company Name is legal:
After picking your company name, you will be required to register it with the appropriate institutions. Make sure that it is not being used or trademarked by another roofing contractor in your area. Registering your roofing company name is mandatory for taxation purposes.
Choose an excellent roofing website address that complements your company name:
While it would be a great idea to the roofing company name as the actual address, it is not necessarily meaningful. You can also select a web address that reflects your specialty. The key here is choosing a web address that is easy to spell and remember.
Whatever name you choose, make sure that it is relevant to you, your clients, and the roofing industry in general. Since you name your roofing company only once, invest your time to pick a name that will differentiate and set your business above the competition.
Most Popular Roofing Company Names Patterns
Your Initials or Names
Most roofers opt to name their company after themselves. Real-life examples of roofers who have adopted this pattern include; Williams Roofing and Drainage Ltd and Springer-Peterson Roofing and Sheet Metal, Inc.
Naming your roofing company after your partner or yourself gives your business a personal feel. Clients will be attracted to you because your business seems small, dedicated, and responsible. They feel like they can contact you directly; which is essential to many property owners.
However, there are a few blunders that you can encounter if you opt to use this approach. If your roofing company name is difficult to spell or is not a common name in your region, it may be hard for clients to find you online. The same applies to names that have similar spellings.
On the flip side, if your name is too dull or common, it may be difficult to create a roofing marketing buzz around it. It will be hard to set your roofing business ahead of the competition if you select “John Roofing.”
You could also be restricting your roofing company growth by using your name. It will be difficult to sell a roofing business based on your identity because it will be challenging for the new owners to continue with your legacy. While you might not be concerned about selling your roofing company, think about your retirement plans. Many roofers sell their business at a handsome profit when they are ready to stop working.
Another popular trend when choosing a roofing company name is to include location in your business name. Real-life examples of roofing companies that have adopted this trend include; America Roofing and Remodeling, Langley Roofing Co. Ltd., Music City Roofers, amongst others.
When you first launch your roofing company, having a secure connection with your area of operation is critical. Your roofing website’s traffic and search engine visibility may benefit from including a location in your company name, and potential clients will instantly know if you are available in their area.
On the flip side, a location-based roofing company name can restrict you. Potential clients will think that your name depicts your whole service area. If you move to another service area, then it may be an uphill task to attract new clients. You might not want to leave your hometown and want to keep your business small, but a time will come when property owners will desire a new type of roof at a lower price. Moves are essential to keep your roofing company strong.
If you choose a location-based roofing company name, try to go as wide as possible without appearing too broad. If you only serve one city, then naming yourself Middle Tennessee Roofing Company is a bit odd. Choosing a county is a great strategy, as it helps your business to access customers who are outside your city.
Adding your specialty to your roofing company name is a smart strategy because it helps potential clients to understand your target market or the additional skills you can bring on board. Real-life examples of roofers who have added specialty to their company names include; High-Tech Roofing Restoration LLC, Direct Roofing and Waterproofing Ltd, amongst others.
On the flip side, adding specialty in your roofing company name can restrict you too, but not as the location-based business name. It is advisable to include specialty once you are sure that the specialty will constitute a huge chunk of your business. Besides, specialties are extremely powerful and can help your business to stand out from the competition.
Animals, Colors, and Objects
Using objects, animals, or colors in your roofing company name can create a real trait and make your business stand out from the competition. Some of the roofers who have chosen to adopt this strategy include; Apple Roofing Company, Roof Monkeys LLC, Black & White Roofing, amongst others.
You will note that roofers who opt to use this trend select familiar, common things. Since most roofers serve the general public, they want to make sure that everyone understands their reference.
Assuming that you will serve any property owner, you will be required to choose something that is familiar to them. Choose something you feel attached to and one that you can stand behind for many years to come.
Adding an adjective in your roofing company name can convey a particular message about your business. Real examples of roofers who have adopted this naming pattern include; Precise Roofing Ltd, Standard Roofing, and Exteriors Ltd, amongst others. Each of these names gives you an overview of what the company does.
The most crucial thing to avoid when using this pattern is being too obvious or cliché, such as the “best roofing company in Nashville” or “Strong roofing.” In fact, the most prominent roofing company names seem like they are disingenuous.
On the flip side, there are some typical advantages of selecting certain adjectives for your roofing company name. A potential client may be using those adjectives when looking for your roofing business. “Reliable roofer,” “Best roofing contractor,” and reputable roofer are terms that prospects will use when searching for your services online.
If you want to show the strength of your business, you can name your roofing company after something that represents the adjective. Roofing contractors who have done this include 5 Star Roofing & Restoration, LLC. 1 Stop Roofing, and exteriors, amongst others. These roofers pass a powerful message, symbolizing tradition or strength.
Made-up Roofing Company Names
Many roofers nowadays name their companies by just pilling letters or combining words. Roofing companies that have adopted this trend include Protouch Restoration and Ecotek Energy Roofing & Solar.
Usually, such names will not work for new roofers who are just starting their business. However, such names are generally unique and available; they can appeal to your target audience.
How to Make Sure That Your Roofing Company Name is Unique
Your prospective roofing company name should be unique to appeal to customers. It should also be unique to adhere to the law since no two businesses have similar names in the same industry. You cannot apply for an existing trademark on your roofing company name, either.
Your initial step should be to take any potential roofing company name and running it through an online search. You can use Google or check directory sites such as HomeAdvisor or HomeStars.
Legislation governing trademark, intellectual property, and the copyright is different in Canada and the United States. Before you register your roofing company name, you should consult an attorney to sure that the name is available. Please know that your proposed roofing company name should not be used if another roofer has the same name, even if the other contractor did not get a registered trademark for the same.
Your local area may apply certain restrictions to your roofing company name; you should check them online or enlist the assistance of a legal professional. Legal guidance is crucial when opening and searching for a roofing company. Lastly, make sure your roofing company name is unique and helps your business to stand out from the crowd.
How to Register Your Roofing Company Name
Once you have picked a name, you need to register it with the authorities. The exact process will depend on the kind of business structure you select and your area of jurisdictions. If you opt for a sole proprietorship model, then you will be registering your business in your province or home state. Every state has its business authorities. It is advisable to enlist legal professionals who will make sure that your company is adequately insured and licensed. After all, a simple blunder can cause you significant legal battles in the future.
Besides, you will be required to register for a Tax Identifying Number or Tax account when you register your roofing company name with the Internal Revenue Service (IRS). It is crucial to seek professional assistance to understand your tax obligations. Remember, once your roofing company name is registered, your business now officially exists.
Choose a Roofing Company Name Today!
Picking a name for your roofing company presents a massive opportunity for refining your business vision. An excellent roofing company name will help to convey your business strengths, marketing message, and skills. Looking at other roofing company names and getting recommendations from friends or family will help you choose a unique name that will make your business stand out in the market. Plus, optimizing your roofing company name digitally and considering your internet marketing options will make your business more successful.
If you are not sure how to go about choosing your roofing company name, let BlackStorm Roofing Marketing assist you. Schedule a free strategy session with our experts and get a roofing company name today!
How You Can Create an effective Adwords Campaign that Generates Consistent Stream of Leads.
“We tried PPC ads but did not get any results from it.”
“It was a waste of our marketing dollars; it didn’t work.”
We meet a lot of roofing contractors each week.
90% of them believe that PPC ads don’t work.
Are Google Ads (Adwords) that ineffective in generating roofing leads?
Are Google Ads (Adwords) the worst scam ever seen?
Let’s face it…
PPC ads are not as easy as some Yellow pages, and Yelp representatives make it appear.
There are hundreds of settings, ways, and features that can make a PPC campaign to fail.
We have been helping roofing contractors with PPC ads for more than ten years and thus can show you why it’s a powerful method to generate roofing leads.
This post will explore the three main reasons why PPC campaigns fail to generate roofing leads and what you can do to create an effective campaign to grow your roofing business.
Mistake #1: Most Roofers Send Prospects/Customers Direct to their Home Page
Just because your roofing home page is the first thing that property owners see on your website, it does not make it the best place to send your PPC ads.
The thing is…
Your roofing website has a lot of things to read or click.
This creates lots of distractions for clients to read and convert.
People have short attention spans nowadays, and having various things that your prospects have to do makes them even forget why they came to your roofing website in the first place, which is.
To obtain an estimate from your company!
Instead of sending prospects/ clients to your home page, you need to send them to a landing page that gives them the main advantages and requests them to fill a form or call your business.
When you send prospects to your homepage, you may end up getting only 10% of clients calling you.
A landing page can get at least 30% of prospects calling you.
That’s 3x more roofing leads without breaking your marketing budget.
Mistake #2: Roofers Write PPC Ads That Are Easy To Ignore
To make Ad words work for your roofing business, you need to persuade people to leave Google and visit your roofing website.
This is where PPC ads come in handy.
They should have a powerful message, stand out, and be hard to ignore.
An active roofing ad will discuss the benefits you provide and what makes your business stand out from other roofing contractors in the area.
If you can craft a PPC ad that’s rich with advantages, you can quickly grab property owners’ attention and make them visit your landing page.
Mistake #3: Roofers get Behind the Steering Wheel without Knowing How to Drive
When you have a complicated and high-powered machine, you should know how to use it before you set your foot on the pedal.
You can’t win any race while you are still learning how to drive a car.
We are not saying that you cannot run your roofing Adwords campaign.
You certainly can.
But you stand high chances of generating a steady stream of roofing leads with Adwords when you partner with a reputable roofing marketing agency.
How to Create an Effective Roofing PPC Campaign
Need more roofing leads or want to grow your roofing business?
For many roofers, Adwords can seem like a waste of their marketing dollars. It can be daunting to get the right prospects to click on your ads, persuade them to become a lead, and convert them as a new client for your business.
After working with a lot of roofers over the years, however, we have learned how to produce high click-through rates of around 6% and turn a quarter of such clicks into qualified leads.
Creating an effective roofing PPC campaign boils down into how you execute the parameters listed below:
One challenge that most roofing contractors face in Adwords is targeting the wrong roofing keywords.
While you can be tempted to bid on every roofing keyword you come across, but in the long run, it creates more problems than it solves.
In most roofing PPC campaigns, we have started managing, less than 9% of their keywords produce leads. This means that the other 91% are plain useless. And to make the matter worse, those unnecessary roofing keywords consume three-quarters of your marketing budget.
That’s bad news for your roofing business.
The more dollars you waste on wrong clicks, the higher your cost per conversion becomes.
To make most out of your PPC campaign: Target the Right Roofing Keywords.
At Blackstorm Roofing Marketing, our team has spent many years identifying the most appropriate keywords for the roofing industry. We have researched and tested many roofing keywords to produce impressive results for our customers.
If you calculate the percentage of wasted ad spend by the total marketing budget, you can get a quick overview of how much money you are wasting on the wrong keywords.
Analyze the poor performing keywords and make some tweaks. Depending on the circumstance, this may imply removing some keywords, rewriting landing pages, and ads.
Unfortunately, this is the number one reason why roofers waste most of their marketing dollars on the wrong roofing keywords. They simply don’t want to spend more time in their Google Adwords account.
Now, we get it. You got so many things competing for your attention, from sourcing materials to managing employees. You don’t have a lot of time left to check your Adwords account on a weekly or daily basis.
In fact, that is one of the primary reasons why you need to hire an experienced roofing marketing agency to manage your Adwords account. However, even after bringing the right agency on board does not mean that your account will get the attention and time it requires to perform efficiently.
No wonder an average roofer wastes a lot of marketing dollars on PPC ads!
To get the most out of your Adwords account, make sure that you visit and analyze it at least once a week. At Blackstorm Roofing Marketing, we visit your Adwords account at least twice a week to ensure that results are always improving.
The last principle in running an effective roofing PPC campaign is high-quality tracking. After all, devoting much time to your Adwords account is not helpful if there are no useful statistics to look at.
High-quality tracking means tracking new contracts and conversions. Once you have followed your sales and conversions effectively, you can set your PPC campaign for success.
Grow Your Roofing Business with PPC Ads
After spending years helping roofers with Adwords account, we have found out that running a successful PPC campaign boils down to how well executed the three factors discussed above.
If you are spending time using the right roofing keywords and tracking results, PPC can produce amazing effects to your roofing business.
If you require help to set up your roofing Adwords campaign, schedule a free strategy session with our experts to see how our team can help your business grow today.
Has a storm recently rolled through your area of service? You know it won’t be long before roofers from everywhere are crawling all over the affected neighborhood. Have you ever wondered what you should do in situations like this?
I currently live near Nashville, Tennessee, and I witnessed several tornadoes roll through a couple of times. I drove through the neighborhoods that were affected, and I noticed many roofing companies are hard at work. As I was driving around, I wondered, if I owned a roofing company in the local area, what would I do to ensure that I received the most amount of jobs possible in this current situation. So, as I was driving through, I was brainstorming on how I could reach these individual homeowners with my message.
Here is a guide that I came up with to effectively reach those homeowners in a recently affected storm-damaged area:
Do Your Research
Find out the specific zip codes in neighborhoods, and addresses that have been affected by the recent storm. Find out which houses might have been damaged by the recent storm and if insurance could replace their roofs.
Google Display Ads
Once you have found the addresses and the ZIP codes in the neighborhoods, you can pinpoint where you want to target display ads. What I would do is create ads that target the homeowners offering storm-damaged roof services. Once they click on the ad, I would redirect them to a landing page with a video of you in the neighborhood weaning out the different roofs while explaining how you can help the homeowners. On this landing page, you want to be sure to leave a call to action instructions, either calling a phone number right away or filling out a lead form.
After the research you did earlier, you can go to the nearest Post Office and find out how many addresses are in the affected neighborhoods. You can ask the post office to ship to these addresses your postcard with a message telling the homeowners that you could be the solution to their storm-damaged roof.
Be sure to leave a strong call to action.
Let’s say that the storm just blew. You need to place yard signs on all major intersections throughout the entire part of the town that has been affected. Once you have started doing a few jobs in that area, leave your yard signs right where you completed the jobs. The neighbors will drive by this sign over and over, day after day. The yard sign will serve as social proof that a customer is happy with your service, and this will tell them the message.
I am personally not a fan of door-knocking because it is like you are chasing the customer instead of them coming to you. However, if you have an extra workforce, this is an exception to use the door-knocking technique. You can give your door-knockers the neighborhood’s zip codes so they will knock on each door in that affected area. It would help if you offered value at the entrance to these prospects. Try providing them with some samples (ex. roofing samples, etc.). If they are genuinely interested in your services, you can take down their information in return for a visit with samples in hand as well as a professional salesman to try to close the deal right then and there.
Google Search Ads
In times like this, you can set up Google Search Ads designed and tailored for storm-damaged searches. All the homeowners are looking for solutions to their roofs. You want to be sure to target these individuals with your ads. These tips will be beneficial leads since they are actively searching for a solution to their roofing problem.
Storm Damage Organic Rankings
Lastly, you need to create a landing page tailored for storm damage Roofing Services within the specific cities you serve. Once you have this landing page with plenty of content and you are already proactively doing SEO on your website, this page should rank effortlessly. Your competitors are doing it, so you might as well do it and make sure you do it right. If you do not currently have this ready, use this time to be proactive in the next storm. All you need to do is create an SEO optimized storm damage Roofing Services Page.
All over the country, there are different kinds of storms that can affect home roofs. But the message of this article can also be applied to each specific type of storm. If you do the action steps listed above, I guarantee you will get more jobs than you thought possible!
If you would like to hire a professional team that specializes in Roofing Marketing to implement these strategies for you then contact us today!
Get Free Leads, Improve your Roofing sales and Crush other Roofers online with On-page SEO
If you want to optimize your roofing company’s website, on-page SEO is the best place to start. On-page SEO techniques help roofing contractors to get free leads online by appearing on the first page of Google for several keyword phrases. The ultimate goal of on-page SEO is to help search engine crawlers to understand the context and meaning of your roofing pages.
The two essential on-page elements are HTML and content. When using a CMS such as word press, these two elements can be changed. Like any form of internet marketing, On-page SEO has evolved due to the continuously changing Google algorithm. This post will explain the importance, techniques, and checklist of on-page SEO that roofers need to know. Without further ado, let us dive in!
Why Your Roofing Website Needs On-Page SEO?
On-page SEO is crucial because it offers search engines with several signals to help them know what your roofing website is all about.
During the ranking and indexing process, search engines try to associate roofing websites with specific search terms and keywords prospects type in the search box.
It is through on-page SEO that roofers can guide search engines on which keywords they want to rank for in the search results.
Furthermore, it is known as “on-page” since any optimization done directly improves your customer’s experience.
Google, with its thousands of sophisticated algorithm, is now good at:
Knowing what prospects/ clients are searching for when they type in the query box
Providing results that satisfy the user intent (shopping, navigational or informational)
This post will take you through the most crucial on-page SEO techniques/ factors that will guarantee higher rankings.
7 Essential On-Page SEO Factors That Every Roofer Needs to Know
Now that you understand why on-page SEO is crucial for your roofing website, you need to start optimizing your pages to get valuable results. Let us explore the most important on-page SEO factors that will guarantee good results if properly implemented.
Create Valuable Content that will keep Leads on your roofing Website
Any on-page SEO guide will show you that high-quality content is the backbone of any successful internet marketing campaign. Content drives search engine traffic to your site, gets clients/prospects to engage with your page, and keeps them glued to it.
Content comes in various forms like e-books and blogs. You should cover as many roofing topics as possible to drive leads to your business.
When you create roofing content, you must go in-depth and provide your prospects/ clients with valuable information. By creating high-value content that matches your prospect’s search intent, you will drive massive traffic to your roofing page and increase its dwelling time.
These two signals (dwell time and traffic spike) will send a good signal to Google that your page is relevant, and thus Google rewards it with higher rankings. It is a great on-page SEO technique that helps to boost search rankings of your roofing website.
Optimize Your Title Tags to Rank in More Relevant Searches
When prospects find your roofing website in the search results, they first look at the title of your page. The title plays a critical role in determining whether they will click on your page or move to the competitor’s site. Your title optimization is the most crucial on-page SEO technique that will get prospects to visit your site.
As you develop the title for your page, make sure that it is detailed enough to attract prospects. It should explain to the prospect what they will get in case they click your link.
Let’s say you wrote an article about siding colors. Which article title would appeal to your prospects most?
“Make your house beautiful with siding colors “or “5 types of siding colors that will improve your curb appeal in 2020.”
Prospects are more likely to pick the second one. This is because, in the second post, prospects are going to explore the five types of siding colors.
The second title also hits the keyword “types of siding colors.” Keyword integration is a crucial part of your title because it makes your post more relevant to searches.
Not only do search engines look at your title to help rank your page, but also your readers look for the keyword to see if your post is relevant to your search query.
Title optimization is one of the best on-page SEO tactics you can use to improve your site rankings and show up in relevant search results.
Use Internal Links in Your Roofing Page to Keep Leads in Your Site Longer
Whenever you create new pages, you want to link up to other sites within your content. These are known as internal links since they keep leads within your site instead of sending them to other external websites.
Internal links help to improve the user’s experience. They offer your audience with important information that helps them to understand the topic better. This improves your dwell time and increases your search engine rankings.
If you are looking for an on-page SEO technique that will skyrocket your rankings, begin by linking internally in the content. You will keep leads on your roofing website longer and thus improve your rankings in Google search results.
Improve Your Page Loading Speed to Keep Your Prospects/ Leads Happy
Everybody wants to get information fast. When prospects perform searches, they want to click on a link and see the page start to load instantly. In fact, 83% of prospects expect your roofing website to load within three seconds or less.
If your roofing website takes minutes to load, prospects are likely to abandon it and turn to your competitors. Recent studies show that 53% of prospects will leave your site if it takes more than three seconds to load. You can lose almost half of your search engine traffic if your site takes too long to load.
To make sure leads remain in your site, try to improve the page loading speed. There are several things you can do to improve your roofing website loading speed;
Your URL is an important part of SEO. When Google crawls your roofing website, it reads your URL to understand your content. If your URL is vague, search engines will not be able to index your site or help prospects to remember it.
The URL helps search engines to determine the relevancy of your page. It is a great place to incorporate your keywords to boost your site rankings.
Your URL should have a hierarchy and be clear to prospects. Prospects don’t want to find a URL that is mixed with letters and numbers.
Here is an example of a poor URL: www.roofingcompanywebsite.com/46532kjl/
A roofing URL like this is unclear and scattered. The random letters and numbers don’t have any meaning to Google. Your prospects also will not comprehend the numbers and letters for a long time.
Instead, a good URL should look like this: www.roofingcompanywebsite.com/siding/james-hardie-cement/
This URL structure is defined and clear. There is a good hire achy too. The URL goes from siding a general category to James Hardie Fiber cement, a specific siding type. It’s defined and clean; therefore, search engines can easily read your roofing website.
Prospects can also remember it naturally. It is much easier to remember siding to James Hardie cement than to cram a combination of numbers and letters. Your prospects can also see the topic clearly, and thus they are likely to read and convert.
By creating a clear and defined URL structure, you will get more leads on your roofing website and help Google to index your page properly. It is an excellent way to improve your on-page SEO and increase your site rankings in the search results.
Make sure that Your Roofing Website Incorporates a Responsive Design to Keep Your Prospects Happy
Your prospects/ clients will access your roofing website from multiple devices. You must create a great user experience across those devices. If you want to on-page SEO correctly, make sure that your site has a responsive design.
Imagine a prospect trying to access your desktop version on a smartphone. They would have to zoom out and in to read content, and the whole post would look scaled incorrectly and disorganized. That does not give your prospects a positive user experience but instead discourages them from your site.
As a roofer, you must invest heavily in a responsive design to offer prospects/clients a positive experience of your site. Responsive design makes sure that your roofing website adapts to whatever mobile devices your prospects use. Whether it is a tablet or Smartphone, your roofing website will adjust to fit the size of your screen.
Meta descriptions have been a crucial optimization point for roofing contractors. Meta tags and descriptions explain what your roofing page is all about; they are typically displayed underneath the SERP’s beneath your title.
While Google still denies that Meta descriptions don’t help in rankings, there is some evidence that better descriptions help.
Optimizing Meta descriptions properly can help to:
Increase Click-through Rate
Guarantee of best results
Perception of what your roofing website offers changes.
The meta description must incorporate your roofing page keywords. This description is what will appear as the small paragraph under the heading when search results are returned to your prospect. This is the first information that your prospect comes across, so make sure it persuades them to open your site.
On-Page SEO Checklist for Roofing Contractors
Search engines consider more than on-page optimization when ranking your site, but there are definite characteristics of a page that Google looks for when indexing or ranking sites. Here are the most crucial things to look out when you want your roofing website to rank high in search engines:
Make sure that you have one page per specific target keyword
Make sure that your Meta descriptions are unique and complete per page
Your content should be sales-driven and informative at the same time.
Use H-tags properly
Make sure your content is 100% unique
Start a roofing blog and update it regularly with content that supports your service pages
Make sure that you have an XML and HTML site map
Use a content plan that is simple to digest with images, bulleted lists, and videos.
Make sure that all the images on your roofing website have proper alt tags and titles.
Don’t stuff your content with roofing keywords
Make sure that your Google Analytics is working properly and connected to your Webmasters tools account.
Add professional certifications to your roofing website like BBB, Yelp amongst others.
Keep your plugins and content management system updated.
Start Optimizing Your Roofing On-Page SEO Today
On-page SEO will help your roofing business to develop a better site for your prospects/ clients and keep them glued to it longer. If you optimize your roofing website, your prospects/ clients will spend more time getting to know your business and the services you offer. Your roofing business will continue to rank higher in search results and reach more relevant traffic/ leads.
At Blackstorm Roofing Marketing, we have more than ten years of experience optimizing roofing websites for On-page SEO. We have a team of SEO experts that will make your roofing business rank higher in search engines. They will help to drive more traffic to your page and generate a steady flow of qualified leads in your business.
Pretty much every Roofing business owner would agree… marketing and advertising have changed dramatically in the past 5 years. An attractive Roofing website alone isn’t enough – it has to be mobile-friendly, secure, and designed to be the center of your online marketing. Plus, you have to be on social – Facebook and more. You need paid search and display ads. And don’t forget about online listings and client reviews. How do you keep up? That’s a good question, but really, the more important question today is… how do you make all those parts work together?
Let’s look at one Roofing business owner’s story…
Roofing business spotlight:
John owns XYZ Roofing Company, a small Roofing business just like yours. He struggled to keep up with the changing technology. He was bringing in fewer new clients… losing out to his competition online.
See if John’s challenges sound familiar…
A Roofing Business Struggling To Keep Up With Roofing Digital Marketing
INCORRECT INFORMATION ONLINE
John claimed his Google listing… but he kept seeing incorrect information about his Roofing business online. He had no idea how to correct it.
John’s been told he has some bad reviews online …but he doesn’t know what to do about them – or how to get more positive reviews.
OUT-OF-DATE ROOFING WEBSITE
John’s Roofing website is over three years old and hasn’t been touched in at least two years. It’s not bringing in any leads and falling farther down the search results.
COMPETITORS’ ADS EVERYWHERE
John’s really annoyed that his top competitor has ads online that keep popping up on all of John’s favorite websites.
AD CAMPAIGN TOO COSTLY, NO LEADS
John tried using paid search ads, but he burned through a month’s budget in just a few days… and it wasn’t getting him many leads!
LACKING NECESSARY EXPERTISE
Overall, John’s frustrated because he simply doesn’t know where or how to start to solving his Roofing Digital Marketing challenges.
NOTHING IS IN SYNC
John’s biggest challenge was one he hadn’t even considered… the fact that his Roofing Digital Marketing was separate, disconnected pieces. Rather than have a single, interconnected marketing solution working in sync… John had a series of disjointed components. Even if he finds a way to solve his other challenges, he’ll never maximize his results if he doesn’t get all his different marketing working together to put his brand and Roofing business message in front of his potential clients as they go through the buying journey.
Today’s consumer journey includes three very clear steps …Search, Discover and Engage.
When someone is shopping for a product or service today they go through three simple steps…
They SEARCH for information about what they need
They DISCOVER their options
They reach out and ENGAGE with the business that best meets their needs
Roofing Digital Marketing today: all the pieces
Not that long ago, a website alone was arguably all your Roofing business needed to have a “presence” online. Some basic SEO could get you found in search and that was all you needed to worry about. Today, your Roofing Digital Marketing strategy has to include a plan that will keep your Roofing business in front of your clients as they move from shoppers to buyers… and that takes more than just a Roofing website.
TODAY’S CLIENT JOURNEY
As your clients search, discover and engage, their journey can include a dozen steps or more – search engines, social media pages, ads, websites, review pages and more. You might think that a “search” always starts with a search engine, like Google, Yahoo! Or Bing – but a user’s search for information could just as easily start when they click on an ad or see a post (paid or personal) on Facebook. Maybe it starts with a conversation on Messenger – you just don’t know… so you have to make sure you’re everywhere they might look.
Today’s Roofing Digital Marketing
No matter how or where your clients are searching for you, ultimately it will lead them to the heart of today’s Roofing Digital Marketing… your Roofing website.
YOUR BUSINESS ROOFING WEBSITE
In business today, you have to keep moving forward to stay ahead of your competition. Standing still is not an option. At the center of everything you do is your Roofing website. If your Roofing business is going to compete online, your website has to effectively position you as the better choice. Everything you do, online and off, leads to your Roofing website, so it has to close the deal – it has to turn visitors into clients. Just as important, your site has to keep up with ever-changing technology and evolving consumer behavior. Your competitors will be updating their sites – if you fail to keep up, you will fail to attract new clients.
55% of small business websites are over three years old.
91% of small businesses plan to improve their website this year.
Is your Roofing website keeping up with your competition?
Is your Roofing website tomorrow-proof?
Can You Answer “Yes” To These 6 Questions About Your Site?
IS YOUR ROOFING BUSINESS READY FOR VOICE?
In 2018, an estimated 60 million Americans will do a voice search – like “Siri…” “Hey, Alexa…” or “Ok, Google…” – at least once a month. Do Alexa and Google have the right info for your Roofing business? If someone asks about you, or your type of business, will they find you?
IS YOUR SITE TRULY SECURE?
Starting in July 2018, Google began to mark unsecure sites (i.e., with http, and not https, in the URL) as “not secure”… letting everyone know your Roofing website isn’t a safe place to visit.
IS YOUR SITE REALLY MOBILE?
A lot of people think they have a mobile-friendly Roofing website if they can see a teeny-tiny version of their site on their phone. Today, your site must be truly mobile-friendly – easy to use on any device.
DOES YOUR SITE LOAD TOO SLOWLY?
If it takes more than three seconds for your site to load, the average searcher will click away. 1 – 2 – 3… gone.
IS IT EASY FOR VISITORS TO CONTACT YOU?
You have to make it easy for site visitors to contact you, in whatever way they choose – click-to-call, text or form. Give them lots of easy options to help them engage with you.
IS IT IN SYNC WITH YOUR OTHER MARKETING?
To maximize results, your site needs to be connected to everything else you do. For example, do visitors immediately see positive client reviews you’ve received elsewhere on the web? They do when you’re your site is in sync with your other digital marketing.
Your Roofing website needs to be the heart of your digital marketing, but you need a lot more than just a website to make sure your Roofing business is everywhere your clients are searching and surfing online.
Establishing a solid foundation
When someone starts searching for the product or service you provide, your Roofing website is rarely, if ever, the first thing they see. Your Roofing business appears in dozens of different places – taking control of that information is the first step to building a solid digital foundation. In particular, you need to focus on…
Too many Roofing businesses ignore all the online listings where your business information appears. Your information has to be up-to-date and accurate.
You can’t just sit back and hope happy clients will post positive reviews. You have to generate good reviews – and do what you can to flip bad ones to good.
The greatest website in the world is useless if no one ever visits it. By using search ads, display ads and social marketing, you can drive targeted, qualified visitors to your site. Then, your Roofing website can turn those interested visitors into paying clients.
SEARCH & DISPLAY ADS
To succeed online, you have to be where your clients are looking. Search and display ads put you at the top of the search results and on your clients’ top sites.
Social media is more than a great place for cat videos. The average user spends almost an hour a day on Facebook, Instagram, and Messenger. Your business has to be there – and other social media sites – with a page, ads, and posts.
EACH STEP IS A TOUCHPOINT
Choosing a Roofing marketing provider today is a journey with a lot of steps. Take a second and imagine what you do every time you need a product or service – what steps do you take to choose a marketing agency?
You need to be in front of your client every step of the way– especially when you consider that they could begin the journey at any point. You need to be everywhere and anywhere they might be looking and each touchpoint must be in sync – with a consistent brand and message, pushing them forward to becoming a client.
THE PROVEN IMPACT OF SYNC
Getting Your Marketing In Sync Drives More Leads
For too long, digital marketing has focused on individual products — a website, search, social, etc. It’s become clear that today a disconnected set of products, each from a different marketing agency, is no longer the optimal business model. Today a comprehensive Roofing Digital Marketing solution, designed to work together to deliver the business goals you want to achieve, is the way to maximize ROI. For example, as you can see below, by synchronizing your Roofing Digital Marketing you can dramatically increase the number of unique visitors to your Roofing website.
The Added Savings Of Sync
The Added Benefits Of Having A Single Marketing Partner
Because many Roofing businesses work with a number of different vendors for their Roofing Digital Marketing, they need to make multiple calls every time they need to make a change.
By working toward a single goal, you can often spend less on individual programs and still increase the response you get.
A single partner helps you avoid all the frustration of “routine” updates – whether you’re updating contact info, like business hours, or updating messaging or imagery.
Roofing business spotlight:
John… in sync
When we looked at John before, he had a series of problems and frustrations. Working with BlackStorm, a single digital marketing provider, John’s Roofing Digital Marketing is now working in sync, and all of his original challenges have been addressed.
Just look at John now…
A Roofing Business With Synchronized Digital Marketing
CORRECT INFORMATION ONLINE
John’s business information is now regularly checked and updated on his Google My Business page and across the web. Plus, it’s consistent across his Roofing Digital Marketing.
John has taken control of his online client reviews – he’s taking steps to generate positive reviews and turning negative reviews into positives.
With an updated website as the central hub of his Roofing Digital Marketing, John is getting more visitors to his site – and more leads for his marketing budget.
TARGETED ADS EVERYWHERE
John now has synchronized ads at the top of the search results, on Facebook, and on top sites across the web. He’s seeing better results with a tightly controlled budget.
SYNCHRONIZED SEARCH DRIVING LEADS
By synchronizing his message and his Roofing Digital Marketing efforts, John’s search campaign (Pay-Per-Click) is delivering better results at a lower cost.
A SINGLE, EXPERIENCED PARTNER
By working with a single marketing agency, with proven expertise and professional partnerships, John was able to turn a mass of disconnected marketing into a unified, effective solution.
Here’s a quick list of the Roofing Digital Marketing you need to connect with your clients at every step of the consumer journey – from protecting your online regulation to driving traffic to your site.
YOUR BUSINESS WEBSITE
Has your website been updated in the past two years? Is your site connected to all your other marketing? Is it easy to use on all devices?
Is your online business information correct? Do your listings connect to your site and social?
SEARCH & DISPLAY ADS
Are you using search and display ads to put your business where prospects are looking for you? Do your ads have the same look and messaging as your site and social?
Do you have an active Facebook Business Page? Do you routinely add new posts? Are you using targeted Facebook ads that lead to your site?
Are you asking clients for reviews? Are you sharing positive reviews online – and taking steps to turn negative reviews into positives?
Roofing Digital Marketing Made Easy
At BlackStorm, we specialize in Roofing Digital Marketing made easy. We’re a leading marketing agency of Roofing Digital Marketing solutions, and we’ve helped hundreds of local businesses across the US. We save our clients time, frustration and money, by providing all the digital marketing they need, all designed to work together, all from a single marketing agency.
As with any other service business, word of mouth is an excellent tool to promote your roofing business. Clients don’t have goods they can hold in their hands, so they rely on the opinion of other property owners to know which roofing company will deliver the best user experience.
As a roofing contractor, one of the best ways of spreading word of mouth is through glowing customer testimonials and rave reviews.
Sure, you might get a few client testimonials here and there without asking. But you will get more positive reviews and testimonials when you ask for them.
What Constitutes a Good Roofing Testimonial?
As a roofing contractor, it is your job to separate valuable testimonials from the ones that are not likely to generate new leads. While we don’t have a perfect template for testimonials, studies show that property owners only respond to specific messages that focus on results.
Although it might be superb to hear that a particular homeowner finds your roofing services “awesome,” this kind of review/ testimonial is unlikely to attract new leads to your roofing business. Instead, choose to share reviews that discuss how you helped a property reduce his utility bills after your team installed an energy-efficient roofing system. Therefore, let us explore some of the best ways of pulling customer reviews and testimonials right now.
Conduct Interviews and Surveys to Get Roofing Testimonials
Of course, you can’t select testimonials to feature on your roofing website if you have not collected enough testimonials from your customer base. Along with inviting property owners to send testimonials to your roofing business, think of sending surveys to those clients who are in your mailing list. To achieve good results, target to request for a testimonial, immediately after completing a job.
Use Social Media to Ask for Roofing Testimonials
It usually is hard to get roofing testimonials through online surveys or comment forms because some clients don’t have all the time to fill in the required details. Your roofing company can make the process of getting testimonials more comfortable by encouraging clients to interact on various social media platforms.
Since most property owners use their social network profiles several times each day, interacting with your roofing business and providing a testimonial will not be a daunting task. Once the post has been created, it will appear on the customer’s timeline and twitter for their friends and family to see.
Offer Incentives to Get Roofing Testimonials
Property owners respond very well to free quotes and discounts, and roofers can get testimonials by giving free incentives to complete surveys. When a customer completes an online survey, they are given a free estimate or free roof inspections. To beat the odds of customers giving testimonials offer incentives like special discounts, prizes, or even coupons.
Where to Put Testimonials on Your Roofing Website?
Now that you have collected glowing testimonials from your clients, where are you supposed to put them?
Your homepage is the page that is visited mostly by your prospects. This is also the page where most property owners will see your testimonials.
Placing testimonials in your sidebar in the sidebar makes them visible as property owners click around your site.
A dedicated customer Testimonial Page
Once you have collected enough testimonials, it is time to create a testimonials page where customers can share their honest thoughts or reviews on your roofing website.
Collecting testimonies from satisfied clients is a great way to showcase your roofing business credibility. As Google keeps changing their algorithms, having these testimonials from clients who put trust in your services becomes imperative.
Think of the way you search for the services you need. Whether offline or online, we like to have an opinion from someone else before choosing a roofing contractor. We turn to sites like Yelp and Google to collect reviews from customers and provide an overall rating for your business. Those testimonials people are posting about your roofing business are regulated by the website receiving them, thus making you vulnerable to negative reviews.
Asking customers for testimonials would be the right way to show your potential customers that you are the right choice. However, negative testimonials can adversely affect your roofing business reputation. As a roofer, you might have all the time to respond and manage negative reviews that affect your business. That’s why you need to hire a reputable roofing marketing agency to manage the online reputation of your business.
At Blackstorm Roofing Marketing, we help to maintain the opinions of your satisfied or unhappy clients for your business. Don’t allow negative testimonials to hurt your roofing business. Schedule a free strategy session to see how our experts can help your roofing business stand out online today.
Are you asking “how to start my own roofing company?” If so, I hope that this article is going to answer the questions you have about how to start your own roofing company.
Most professionals look for ways to turn their profession into a business that supports them, their family, and their employees. Starting your roofing company is an excellent way of turning a hobby into a lucrative business. Starting a reputable roofing business involves more than knowing how to install, repair, or replace roofs. An established roofing business needs good organization, patience, knowledge, people-skills, perseverance, and other traits. In this article, we’ll go through the entire process of How to Start Your Own Roofing Company. So, wear your entrepreneurial hat and jump on the bandwagon.
How To Start A Roofing Business
1. To Start a Roofing Business You Need to Save Money
Just like any business, to start a roofing business, you’ll need money to fund your dream. This money should be enough to support all the business requirements. The amount of money, which is your working capital, will depend on your roofing business needs and business model. As a beginner, most roofing business owners recommend a slow initial growth. In this case, you should recover your investment in machinery before buying more.
2. Define your roofing business before you start
Before starting your own roofing company, you need a well-defined business plan. This might seem challenging if you don’t have any formal business training. However, you can still use the internet to get ideas on how to formulate a perfect business plan for your roofing company. A roofing business description should have the following:
Name of the Roofing Business
A business name will help customers find you, talk good about you or even recommend you. A good business name should define your roofing company, what your services, and impress investors.
Where is your Roofing Service Area?
Defining your service area will help you to identify the target audience, the prospects, competitors, and client preferences. By knowing all this information, it becomes easier to get the attention of your target audience.
Who is your Roofing Target Market?
Knowing your target customers will help you define your work policies to suit their preferences and interests. For example, since you’re starting a roofing business, potential customers include the residents, construction contractors, proprietors, and other small company owners in the region where your roofing business is located.
What Roofing Services will be Offered
Choosing to focus on a specialty or niche will make your roofing company stand out from all the other roofing business companies in your region. Focusing on a specialty will bring not only repeat customers, but also lots of referrals from them. Niches in the roofing business include;
Residential or Commercial Roofing- You may choose to specialize in offering residential roofing or commercial roofing services. Most roofing companies prefer specializing in the commercial niche since they won’t have to deal with homeowners.
Roof Replacement, Repair, or Both- Your roofing company can also offer loads of other replacement and repair services. These include replacing broken and missing shingles, roofing tiles, gutters, Patching up holes on the roof, etc.
3. Setting Up Shop, before you start a Roofing Company
How you set up your shop will determine your success or failure. The location is significant. Apart from the location, you should consider the following elements:
Form a Legal Entity
Forming a legal business entity for your roofing business prevents you from being liable if one decides to sue your roofing company. A good legal entity will also help you maximize your financial opportunities and operational success. Common types of legal entities for roofing companies include:
Sole proprietorship- In this type of proprietorship, you operate your own business without a particular business structure. Your personal assets, business, and liabilities are also not separated.
LLC (Preferred)- This business structure will protect your personal assets from your roofing business’ liabilities. All the profits and losses in this type of entity are taxed as income or loss to the business owners. This is the best type of legal entity for a roofing business.
S-Corp- Also referred to as subchapter, these corporations are closed corporations with limits on the maximum number of members. S-corps provide small businesses with a tax advantage by providing waivers on Corporate taxes.
Register with the IRS
The next step is registering your roofing business with the IRS. This will give you an Employer Identification Number. This number is simply a Social Security identification number for your roofing business. The number will also be used to file taxes.
Open a Bank Account
Opening a bank account for your roofing business will be the first step to legitimize your roofing business idea. A bank account for your roofing business will also help you when filing the taxes. You’ll also be able to keep track of company expenses, receive or deposit payments, manage salaries, and plan your roofing company budget more accurately. The following should also be done after opening a bank account for your roofing company.
Get Checks- Most customers still prefer to write checks; that’s why you need to get checks. You might also find the need to accept checks, which are more convenient than the cost and hustles of processing credit card payments.
Bank Card- Bank cards can help you make payments and purchases without carrying cash or relying on credit. Bank cards can also remove money directly from your roofing company bank account. You can get a bank card for your roofing company as long as you have a different business account for your company
Possibly a credit line- A credit line is just like a financial safety net. It allows you to have extra funds whenever you need them. You won’t need to complete lengthy applications or vet potential lenders in order to get extra funds.
From the day you start your roofing business, you expose it to several risks. your roofing business is already at risk even before starting your first roofing project. That’s why your roofing business needs insurance. One lawsuit could wipe out your roofing business even before it starts. To get the best insurance deals, you can use a Broker- Brokers are advisors and will help you get the best prices. Types of insurances include:
General Liability Insurance- This insurance covers customer property damage, customer injuries, and all other related lawsuits. If your roofing business is sued as a result of injury or property damage, you may have to pay a lump sum for compensation. General liability insurance will help cover these types of events.
Sub-Contractor Liability Insurance- s a general contractor, your roofing company will be responsible for completing all work for any roofing project you partake. All the subcontractors you contract to perform a job will be liable to you, which makes a subcontractor insurance a vital element of protection. While most General Liability policies cover liabilities caused by subcontractors, others exclude independent contractors. In this event, you’ll end up paying for the damage caused by your sub-contractor.
Workers Compensation- your roofing business also requires a workers’ compensation insurance for your full-time and part-time workers. This insurance will cover your employees if they get injured or fall ill after getting a work-related accident.
Professional Liability Insurance- A Professional Liability Insurance is also appropriate for your roofing business since your niche involves consulting with customers and recommending specific roofing products and treatments. Professional liability insurance protects your roofing company from the cost of legal claims if your recommendations or advice results in a loss to your customer.
Vehicle Insurance- If your roofing business is using vehicles to transport employees and equipment and to job sites, you’ll need vehicle insurance to cover all accident-related expenses in case your roofing company vehicle is involved in an accident.
Umbrella Insurance- While the general liability insurance covers most claims, you may get lawsuits or accidents that may be so disastrous such that they threaten to deplete your primary coverage. In this scenario, the umbrella insurance will shield you from paying out-of-pocket fees to cover damages that surpass your primary policy.
Get a Bookkeeper and Accounting Firm
Bookkeeping will help you maintain accurate financial records. Moreover, the law also requires companies to maintain accurate records and books.
Don’t do bookkeeping on your own unless you professionally trained in this field. Trying to handle everything by yourself will make you lose focus and motivation, which can stall the growth of your roofing business.
You also want your accounting to start right to avoid headaches down the road, that’s why you shouldn’t mess your books by doing data mistakes like missing entries, data entry errors, double entries, and interchanging types of expenses. Hiring a professional bookkeeper and accountant will help you avoid these mistakes.
Obtain all Necessary Permits & Licenses
Just like insurance, permits and licenses are required for your roofing business. The requirements vary from one state to another. Licenses and permits enable you to operate a legal roofing business. You can obtain business permits from your city or town hall. A roofing business needs the following permits and licenses:
Local Business Permit- You can obtain a local business permit from your city hall or town. The government may be required to do planning, zoning, and safety inspection approvals before giving you the permit.
State Contracting License- A general contractor license allows you to hire subcontractors, gain respect among potential clients, and amongst colleagues. However, getting a state license is an involving process, that requires you to meet certain requirements along the way.
4. When You Start Your Own Roofing Business You Will Need to Form/Nurture Relationships
Establishing your roofing company as a trustworthy entity is key if you want to dominate your local market. You can do this by applying the following tips to ensure that your brand presence and performance are consistent and up to date.
Hire or Outsource the Roofing Work
Hiring or outsourcing some roofing work can ease some of the time constraints and stress that may be caused by working alone. Even though you might prefer these services yourself, outsourcing some tasks to companies that specialize in particular aspects of your roofing business will provide relief, particularly when working with fixed time frames.
Professionals thrive when because they have diverse ideas of how to best deliver on a certain project. As a startup, you should value this diversity and cherish the chance to hire professionals who will bring unique ideas and fresh perspectives to your roofing company. True Professionals won’t cost you money; instead, they will save you money by providing expert opinion on all matters. Consider hiring pros when hiring Marketing, Accounting, Legal, and Insurance Agents. They will know industry secrets and tricks that would take years to learn on your own.
The next step is determining the type of roofing material you’d use depending on their demand and the type of niche your roofing company majors in.
Get the best pricing- After identifying your preferred brands of roofing materials, you should talk to roofing suppliers in your area. Confirm if they have what you need and if they will charge you for delivery. Also, ask if you can buy the materials on credit, and look out for special promotions or rebates from manufacturers. Work with the supplier with the best pricing and quality goods that best fit your needs.
Get credit lines- It’s also important to get a supplier that gives you a good credit line. This will help your roofing company to deliver still, even when having cash flow problems. Also, note that credit line limits for commercial roofing companies are different from those of a residential roofer.
5. You Will Need To Get Leads, To Start a Roofing Company
Getting leads is among the main challenges faced by new, roofing businesses. However, getting high-quality roofing business leads is the core of any new business. Below are tips on how to generate residential and commercial roofing leads for your new business.
Hire a Marketing Agency
Hiring a marketing agency like BlackStorm that specializes in marketing roofing companies will help you get good leads. Most of these agencies are well-equipped with extensive knowledge of marketing. Most of them have worked with different roofers, which has given them the skills and experience to deliver the desired results.
Most new roofing contractors overlook the importance of a good brand. A solid brand identity is vital in creating customer loyalty. You can use the following items to define your roofing brand and drive your roofing business to success.
SEO- SEO offers a great platform to provide valuable roofing content to your potential clients and generate business leads for your roofing company. SEO also has the following advantages: It brings in the highest volume of leads possible area, and it’s a long term investment that will pay off down the road
Google Search Ads (PPC)- Even though it’s costly, PPC is among the fastest and most effective ways to generating leads for your roofing business. Your ads will start running in less than a week if you do it correctly. PPC has the following benefits: Leads are hot because they are searching for a roofer in the area, and even though it’s a bit costly, it has immediate results
Yard Signs- Yard signs are also great lead generators, as long as you place them at the right places. An effective marketing strategy using yard signs requires variety, creativity, and consistency. “Looking for a Roofer? Call ###-#### yourwebsite.com”, this is a good example of what to write on a yard sign. You can also place one in the yard of every job you do
Door Hangers- This is also a very cost-effective way of reaching targeted neighborhoods. You can use these tangible pieces of ads placed in a prominent location to win new clients. You can also offer a discount to every house in a neighborhood your working in for the inconvenience of you being there
Direct Mail- If done correctly, this can also get you valuable roofing leads. You can email well-designed postcards and leaflets to prospective customers, especially those in areas that are mostly hit by natural calamities.
Google Display Ads- This is an advertising ad from google that has no minimum or maximum price, you can make the adjustments to match your budget. Its advantages include: They’re just like Online billboards, but much cheaper than billboard advertising, they offer a quick and cost-effective way of getting your brand out to your local area, and unlike billboards, people can click on your ad and get more information. Billboards need one to remember the contact details.
6. Focus On Booking Appointments When You First Start a Roofing Company
After fully setting up your roofing company and all the marketing strategies, you’ll start booking appointments with potential and existing clients. When booking an appointment, always keep in mind the following:
Answering the phone
Always answer the phone Right away, because mobile phone calls are the lifeblood of any roofing company (Treat them with importance).
Answer all calls with a smile (yes, they can hear it).
Ensure that your clients are always satisfied by being empathetic and helpful
Collect and record all the information about a particular project accurately. Avoid omission errors, which might lead to underpricing or overpricing a project.
Work with their schedule
Work with your client’s schedule to avoid inconveniences that may leave your clients less satisfied.
7. You Got To Sell the Job
Selling the job is among the most important aspects of your roofing company. Always do the following when meeting with your clients:
Show up on time
Be an advisor, not a salesman
8. After you start you will need to Build Systems in your Roofing Business
With time, your roofing company will need systems that are up to date with the current technology. You can make use of several types of technologies specifically developed to manage roofing businesses, functions, and tasks efficiently. A well-established system helps company owners, production teams, salespeople, and even office staff to manage roofing jobs easily.
9. Once Your Started Always Improve on Everything
Roofing is a service-based industry, and the profits can fluctuate from time to time. Factors like natural calamities, weather occurrences, and excess material orders will impact profits. That’s why company owners and the upper management needs a lot of planning to boost the profits. Growing your roofing company depends on new ideas and clients, which can be achieved by:
Keep your website up to date
Improving on your advertising strategies
Improving on your phone skills and booking rate
Improving on sales skills and closing rate
Improving customer satisfaction
Final Tips About How to Start a Roofing Company
Although you’ll be able to do most roof evaluations, installations and repairs yourself in the first weeks after launching your roofing company, you’ll eventually need to employ a team of experienced roofers. As your roofing business grows, you’ll reach a point where you’ll be managing a team of roofers from your office. Pay attention to work ethic and experience when hiring roofers. Your roofing company needs skilled individuals whore are ready to work hard. Go through every candidate’s work history and references and to get a clue whether he/she is best suited for the job.
As a new roofer, trying to book a roofing job can be overwhelming. If you are a new roofing contractor, you will find out that filling your schedule with booked appointments may take some time and effort. Fortunately, this post will give you surefire tips that will help you line up new customers for your roofing business.
When answering the phone for a roofing inquiry or responding to an internet lead, the first impression you give to a client can go a long way to booking a roofing appointment. Roofing contractors tend to have the worst reputation of being shady, rough, and dirty. You can stand out from the stereotypes by oppositely presenting yourself. A friendly smile while being on the phone will help to break the ice of a potential client, and yes, they can hear a smile. If you don’t have excellent communication skills, several online resources can help you out, or you should hire someone who is. A well-written phone script can help to portray a high level of professionalism.
Many storm chasers are out there to make quick bucks but deliver poor services. I would advise you to under-promise and over-deliver rather than exaggerating their skills and fail to attain the desired results. The pressure, particularly when you desperately need a job, is to promise more than you can do and at a cheaper rate, to get a roofing job. This is a very harmful practice. You can quickly get into trouble with clients who have paid for your services, and yet you fail to deliver as agreed.
If a client requests you to perform a specific roofing task, be open about your skills in that area. Don’t fear to tell them that you are not a specialist in that particular area and that if you book the job, you won’t deliver exceptional results. Clients appreciate honesty, and you will gain their trust. You would be surprised by the high number of customers who appreciated my honesty in sharing with them my weaknesses and strengths.
Don’t be too anxious to take on a roofing job that you cannot complete without giving a customer a set of honest expectations. Believe me, your clients will appreciate this, and you may end up getting several referrals.
Be honest about the status of your potential customer’s roof. Don’t advise them to install a new roof while a minor repair can extend their roofs’ life. That is unethical and plain dishonesty. Since you don’t expect someone else to do that for you, and then do it to your existing or prospective customer.
Lastly, remember to be honest about the timeline of the project. If you know that you cannot complete a particular task this week, don’t promise that it will be completed within the week just to book a roofing job.
It is crucial to be knowledgeable and organized when dealing with a potential roofing client. Understand your pricing structure and roofing lingo. Be honest and confident when discussing the best way to complete a roofing project. I understand that some roofing knowledge comes from experience, so it may be hard to be an expert in roofing services you are not familiar with. That’s where the concept of honesty comes into play.
I remember there was one roofer who used to respond, “That’s my specialty” when any prospective client asked about specific roofing services. In simple terms, every roofing service that the client wanted to be his specialization.
He has “Fake it till You Make it attitude.” But that is not the best method to book a roofing job. It would be advisable that you gain a lot of roofing related experience and learn so that you can help clients make a better decision. If you opt to have a roofing specialty, then put a lot of effort to learn all that you can to become an expert in that field. Many clients can quickly tell when a roofer doesn’t know his specialization.
All clients want to know whether or not they are getting good value for their money. There are several methods of giving clients value without wasting your income. One such way is adding extras, in addition to what the customer wants at no extra charges. This could include cleaning all the gutters after completing a roofing project or doing a free roof inspection after storm damage. Be honest about your pricing.
Giving clients value does not imply that you should always start with a higher price and afterward offer ‘the extras’, but this method is a common practice in some regions. In some cultures, you will take the customer around and round before settling on a price. However, this is not acceptable in some areas, especially in the United States. So, it is suitable for customers to know the value that they expect from once they hire you for services.
Communication with a potential customer can make all the difference between booking a roofing job and never hearing from the client again. Beginning with the initial call, make sure that you communicate with your client effectively. Make sure that you obtain all the crucial contact details and the correct address. Set up a clear timeline for the appointment if the client would be required there. If you are going to arrive late, then it would be courteous to call the client and update them on your status.
After the first meet-up, you should try to do a follow-up to keep the lines of communication open with the client. A follow-up phone call, text, or email can be effective ways to make the customers take appropriate action. If you follow the other four points we have discussed above, you should be able to persuade the clients into an agreement.
Be patient. Not hearing from a prospect does not imply an automatic “No” to your request. I recently got an email from a client after two years telling me that he is ready to start his roofing project.
If implemented correctly, these five tips will help you book more roofing jobs. Always remember that no matter the technique you use, you will not book every appointment. In fact, if you are booking every roofing job that comes your way, your prices might be too low.
Generate Leads, boost your Roofing sales with these Super-Simple Marketing Hacks
As a roofer, you already know that finding qualified leads can be a significant challenge.
However, finding residential/commercial roofing leads does not have to be an overwhelming task.
Fortunately, this post will explain six proven, super –simple roofing marketing secrets for roofers who are searching for a steady stream of leads.
Without further ado, let us start with the most obvious.
Maximize Your Reach on Google
Property owners are searching for roofing services online near your area. Thus, your business must be ready to be goggled by prospects/clients looking for such services. If you are based in Murfreesboro, TN, then most searches will be like:
But what should I do to leverage the power of reviews and testimonials on my business?
To do that, make sure that you have registered and claimed ownership of the following platforms:
Google– since most prospects/ clients use Google, the profile page and reviews you have set up will be viewed alongside your roofing business listing
Nextdoor– is an upcoming social platform that is used by several property owners.
Better Business Bureau
Once you have set up these profiles, start to reach out to clients asking for reviews. Make sure that they give you good reviews, and if not, it gives you a perfect opportunity to make things right.
Apart from the profiles, here are surefire tips for leveraging the power of reviews in generating exclusive roofing leads:
Engage with the clients when they leave reviews- This shows that your business values their feedback
Use testimonials in your roofing marketing campaign to attract the same type of customers.
Make sure that your business contact details are available on all profiles
Request for reviews and testimonials from clients when a job is completed.
Engage and monitor your reviews authentically.
Property owners trust other property owners and the ideal place for these strangers to interact is through online reviews
Create an Optimized Roofing Website
How you create and use your website will affect your roofing marketing goals, but just getting a website will not increase your roofing sales.
Pro tip: Regardless of how flashy your roofing website is, the functionality should be your first consideration.
You should think of your roofing website as the business card and brick-and-mortar office where you direct prospects or clients.
Your goal of getting qualified leads stands a better chance of coming to fruition when your roofing website favors its execution. Regardless of the technique, you are using to get such points. So you need to make sure that your website is above par for prospects to convert when they stumble on it.asr
According to a study conducted by Stanford University, 75% of prospects judge a business based on its website.
In general, your roofing website should be professional, functional and easy to use. And since the primary goal is to convert those prospects into clients, your website should have a clear call-to-action that directs them to take appropriate action.
Simple Navigation– links and buttons should be easy to spot and should direct prospects where they want to go.
Visually Appealing– An attractive theme relevant to your roofing business, videos, photos, Sliders, and white spaces are some of the elements that will make your website captivating to prospects/ clients.
Lead-Capture forms– without filling in the forms, leads are likely to vanish away. You can make the process hassle-free by providing something free in return, like a free inspection or estimate.
Consistent content– You should update your site with fresh content regularly to make it rank high in search engines.
Decent loading speed– if a prospect has to wait for minutes before your site loads, they might be tempted to leave right away. Thus, your site loading speed should be decent for both desktop and mobile users.
Keywords are also an essential aspect of your website optimization because they are what prospects will search for, and Google will direct them straight to your roofing website, thus skyrocketing your rankings.
Add Videos that go Beyond the Basics
According to a study done by Smart insights, over 70% of clients choose video as the most effective way of learning about your services or products.
A video-a real-life story as you are finishing exciting features of a project –can be an accessible but most engaging of all your roofing marketing concepts.
Informative, roofing videos portray your authority, create more engagement from social channels and build trust.
Answer Queries on Your Roofing Website
This may sound obvious, but most of your rivals aren’t doing it
Clients have tons of queries that they want to be answered.
What is the cost of installing a new roof?
Should I replace or repair my roof?
If you note such queries from customers, then you can assume that they are asking the same questions on Google. If you want to drive more organic traffic to your roofing website, then you should strive to answer all the queries by creating individual blog posts that address those concerns from clients.
Show your Roofing Work Portfolio
Photos continue to find several applications when it comes to showcasing roofing projects. Some roofers use them to make rough estimates. Others use them to time-track roofing projects.
Apart from these uses, there is a marketing side where, after and before photos help to build trust with potential customers.
First, such photos should be of high-quality to make prospects interested in checking them out on your website. That means you have to buy a good camera
Pictures always try to summarize what you can do as a roofing contractor, plus they explain a lot of concepts that would take a lot of resources and time.
What’s next for Your Roofing Business?
Implementing the above roofing marketing concepts does not have another rocket science. It can be practical and straightforward.
Start by claiming your Google My Business Listing, optimize your roofing website for search engines and make sure that you answer questions that clients are asking online. This will allow you to be seen as an expert in the field.
Next, add a personal touch once clients start to interact with you. This way, you will begin to earn the reputation of a business that is concerned about its clients-not one who is only after making quick bucks.
Don’t forget to showcase photos of the completed roofing projects and lastly squeeze all the benefits by hiring a reputable roofing marketing agency.
Don’t b be afraid to outsource your roofing marketing expert. There a lot of benefits that you can enjoy by learning some roofer marketing basics, but the time comes when you have to concentrate on your bottom line-running your roofing business.