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Jeannette Potter Avatar
Jeannette Potter
8/09/2019 - Google

Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!

Lindsay Bowen Avatar
Lindsay Bowen
7/18/2019 - Google

Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.

Larry Phelps Avatar
Larry Phelps
8/25/2019 - Google

They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer

Lisa Grant Avatar
Lisa Grant
7/19/2019 - Google

I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.

Hugo Vega Avatar
Hugo Vega
8/15/2019 - Google

BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer

Categories
Growth Strategies Paid Advertising PPC SEO Website Design

5 Roofing Ads Hacks That Will Help Your Business Book More Jobs

How does your roofing business stand out in a very competitive market?

Roofing ads cannot merely depend on providing the lowest quote for a project.

Competition based on price is a battle that no roofer wins.

With so many options available, clients are more concerned about the value offered by these roofing contractors. Effective marketing for roofers is all about designing a compelling offer and presenting it to your prospects in the right way. In fact, a persuasive roofing ad is what will make clients/prospects to call you for services. This post will explore five kinds of roofing ads designed to offer more value and help your roofing business to stand out in the crowded market.

1. Weather Specific Roofing Ads

Is your roofing business situated in an area that is affected by harsh weather? Hurricanes, tornadoes, and hails can damage the roof, and as a consequence, offer job opportunities for roofing companies. Your business should take advantage of the harsh weather by providing repair work promotions during hail or hurricane tragedies. Alternatively, your business could offer free roof inspections to determine the viability of a company or homeowner’s roof even before harsh weather season starts.

2. Seasonal Roofing Ads

More like the weather-specific ads, these roofing ads depend on changing climatic conditions, such as spring to winter and summer to fall.

Increased rain/snow and changing temperatures can cause problems like leaks- issues that could have been solved by a roofing company hired at the right time. These roofing ads should be appropriately timed to coincide with the right season.

3. Energy-Efficient Roofing Ads

If your roofing business uses energy-efficient or green materials, this can be a great selling proposition for your roofing ads. By concentrating on dollars that property owners could save by using your services, you offer the value that reduces the cost of replacing their roof. Green roofing techniques are very famous nowadays, and that popularity can help to generate more leads for your business.

4. Portfolios

While a roofing ad cannot display the whole portfolio of your past projects, you can use them to showcase high-profile roofing projects through close-up images. These images will give your clients an idea of what they should expect when they hire you for services.

5. Lead Magnets

This kind of roofing ad technique has been around for some time now. The concept behind it is to provide valuable information, like a checklist for making sure that your roof is safe during winter, tips on how to deal with minor roofing leaks or a guide to selecting a professional roofing contractor.

This piece of crucial information is known as lead magnets and helps your business to build trust and credibility with your potential clients while allowing you to nurture leads who eventually convert to become customers.

This post has just highlighted some of the roofing ads that you can use to generate leads for your business. If your business is not using roofing PPC ads, then you are on the verge of losing leads and clients. Please know that roofing PPC ads cannot replace your overall marketing or SEO. However, it is a great tool that can improve lead flow and help to promote your roofing services within your jurisdiction.

Start Your Roofing PPC Ads Now

We have received numerous complaints from roofers who tried to do roofing ads on their own and ultimately believed that those ads were not worth their money and time.

That’s why at Blackstorm Roofing Marketing, we have hired a group of Google Certified Professionals who can help your business run a successful roofing campaign. If you need help to implement a profitable roofing PPC advertising campaign, please feel free to schedule a free PPC strategy session with our team today.

Categories
PPC Growth Strategies Local SEO Marketing Paid Advertising Promotion Reputation Management SEO Social Media Website Design

Online Marketing Tips for Your Roofing Business

Before the widespread introduction of digital technology, most Roofing marketing efforts consisted of adding listings to the yellow pages, placing ads in newspapers, and buying spots on local radio stations. But of course, times have changed. Nowadays, roofers need to stay connected to the Internet and harness the power of online marketing to reach more prospects. 

The Mobile Internet and the Changing Consumer Behavior

Even the most successful Roofers can no longer rely simply on word-of-mouth recommendations from their clients to reach new prospects. Business owners, especially Roofing service professionals like you, need to understand the enormous power of the Internet for search and discovery. Whether people are looking for specific products, procedures, or local Roofing services, many will go online to find what they’re looking for. 

According to the latest data from Internet World Stats, there are over 3 billion Internet users worldwide today. Ninety-nine percent (99%) of these Internet users utilize search engines frequently to look for information. 

Finding information through social media is on the rise, with 74% of online adults using social media sites, according to recent data from Pew Research Center. Facebook proves to be the most popular social network, dominating the social media arena with 71% of online adult users.

Meanwhile, mobile device ownership and usage continues to soar along with the rise of various online technologies. Consumer ownership of smartphones has gone beyond 143 million, and tablets are now owned by over 71 million people. People don’t just own these devices for nothing; they are using their smartphones and tablets to consume online content. Many have become multi-platform users, and use their smartphones, tablets, and desktop computers to perform searches and complete various transactions.

Nowadays, clients are savvy when it comes to searching for information. They no longer turn to traditional means of locating a Roofing service company. Why should they when they can find everything they need online. And if you cannot provide them with the information they’re looking for, then they will go to another roofer.

Here are some tips to help your Roofing business take advantage of online marketing:

Build a responsive website.

As a roofer, you need to think of your website as a representation of your Roofing company. It needs to have the feeling that you want your clients to experience once they contact you. Your website must be clean; it must convey beauty, comfort, and trustworthiness.

Of course, your website should also provide them with the information they’re looking for and should be highly navigable.

  • Contact information, as well as directions to your clinic
  • An easy-to-access list of your services
  • Quick links to your blog and social media pages
  • A corner where clients can post and read reviews about your services
  • A mobile-responsive design to cater to clients using their smartphones and tablets

Have SEO done for you.

Sixty percent (60%) of clients get information about Roofing using search engines. Additionally, 8 out of 10 potential clients begin at search engines like Google, Bing, and Yahoo when searching for a roofer.

To ensure that your website gains better rankings on search engines, here are some important SEO practices:

  • Optimize keywords, URLs, titles, descriptions, and alt texts
  • Publish relevant and fresh content such as articles, blogs, videos, and infographics
  • Improve your website’s loading time

Improve your local online presence.

Search engines—particularly Google, Bing, and Yahoo—offer local listings for businesses so that they can increase their visibility within a specific area. By having your clinic listed on these search engines, you increase your chances of getting found by people searching online for roofers within their geographical location.

Aside from these listings, you can also make use of other local directories and Internet yellow pages such as Yelp, City Search, and SuperPages. You may also integrate your SEO and social media optimization into your local online marketing initiatives to turbocharge your campaign.

Be active on social media.

Forty-seven percent (47%) of clients getting information about Roofing to use social media. Simply put, your business needs to utilize the power of social media to cater to potential clients who, at the same time, are active social media users. To market your services in this area, you need to:

  • Be active on popular platforms such as Facebook, Twitter, Google+, and LinkedIn
  • Have a regular discussion about Roofing tips and guides
  • Include a link back to your main site and blog
  • Post photos that can attract the interest of potential clients
  • Post announcements of promos and special offers

Invest in PPC (Pay per Click) Advertising.

If you’re aiming for immediate positive results with your campaign, you may consider investing in PPC advertising. Using PPC, you can place ads alongside organic search results, which can increase the possibility of potential clients visiting your website. Aside from running ads on search engine results pages, you can also place ads through social media sites like Facebook, Twitter, Google+ and LinkedIn.

Manage your online reputation.

Negative online reviews pose a great threat to your Roofing business. In contrast, positive reviews have the power to boost your clientele. More than half (54%) of the total people looking for Roofing information online are engaged by reviews and referrals from friends, while 30% are engaged through online forums.

To keep a positive online reputation, here are a few reminders:

  • Publish genuine consumer reviews in relevant websites
  • Optimize your social media accounts
  • Set up a blog and post compelling content to push down negative reviews about your services

Maintain a traffic and analytics system.

So you have a great website and you publish fresh informative content. But do you know how much traffic you are getting? Or if you’re getting any traffic at all? To track your website’s performance, you need to have a traffic and analytics system that can:

  • Inform you about your website’s total traffic, with a breakdown of data from organic, referral, direct, paid and social sources
  • Alert you of any crawl issues on your website
  • Let you know which of your campaigns are working or not
  • Discover keywords that you may optimize
  • Inform you of your website’s average ranking on search engines

For busy professionals like you, this is a lot of work. And, of course, you need to stay focused on more important matters about running your Roofing business.

That is why we’re here.

As technology advances and consumer behaviors continue to evolve, so you must adapt to the changes. Your online marketing strategies need to be efficient so you can ensure that your Roofing business doesn’t end up left behind.

We can provide everything you need to boost your online marketing campaign and eventually grow your business. Here is a list of our services:

 

Categories
AdWords Google Ads Paid Advertising PPC

Hey Roofers, Google AdWords is now Google Ads

 

Google AdWords is now Google Ads since they rebranded and consolidated two other significant platforms, Google Ad Manager, and Google Marketing Platform. You may wonder why they decided to make this move. Well, the answer is pretty simple. The market change during the past 18 years, the moment when they first launched Google Adwords. And, in consequence, the customer’s needs changed as well. So, Google responds to the new demands by creating a new service, based on the main features of the old one, but with significant improvement. Further, we will discuss the subject more and how it impacts the marketing campaigns. If you activate online, you must know details about roofing Adwords.

What changed?

As we stated previously, the online market changed a lot since 18 years ago when Google started. Therefore, the interest in mobile plays a huge role nowadays. And this changes the game for marketers. They have to reach their audience on multiple devices, numerous channels for effective campaigns. Based on this considerable switch in consumer behavior, Google Ads evolved from the simple goal of formerly Adwords to helping marketers connect with people on the search engine, to help them connect with potential clients in every step of their buying journey. And this implies numerous types of advertising, such as videos, display, text. So, now, using Google Ads, you can reach your target audience in a broader number of ways tailored to their current needs. You can connect with a broader audience, by coming in your customer’s way when he is searching for answers in the search box, when they are watching a video on Youtube, exploring places on Google maps, discovering apps in Google Play, and much more. You will be able to stay at the top of the mind of your target audience on every channel possible. And for marketers, this is pure gold.
Moreover, Google Ads, in comparison with roofing Adwords, provides solutions for every type of company, depending on the size and target. It is a much easier way to create effective marketing campaigns that sell, delivering valuable and trustworthy ads. We can conclude here that Google makes things easier for you, as a roofing business owner, to get customers. And to support this statement, we will provide you a simple example for a better understanding.

If you own a small roofing business, you can try Smart campaigns. This type of campaign will allow you to target visitors who already have an interest in contacting you, through phone, or they plan a visit to your physical store. According to Google, this service is three times better at targeting your ads to the right audience, giving you the best ROI possible. It is a cost-efficient campaign that has the power to get you more clients. This campaign is addressed to the small business, who don’t have the time and expertise to run effective ads on their platform. And in this case, the solution is to direct your advertising budget in Google’s machine learning-enabled hands.

What is Google Ad Manager?

A critical part of Google Ads is Google Ad manager. This platform is a unified program of Double Click for publishers and Double Click Ad Exchange. The highlights of this new product launched by Google are exciting: optimizes revenue across all buyers;
monetizing the new places where people are watching, playing;
features algorithms to suggest growth opportunities;
provides intelligence on ads inventory.

All these great features will help your roofing company to expand the current profits efficiently. This platform is easier to use, and allows you to target your audience better, maximize your earnings, spending a cost-efficient budget. The ROI will be better, and you will see results fast, when you learn the new features and how to use them wisely.

What is Google Marketing Platform?

We mentioned the Google Marketing campaign previously as a part of the new Google ads, the rebranded roofing Google Adwords. But let’s find out more about the main features it provides for businesses and the benefits of using it.

This platform will allow you to plan, buy, measure, and optimize both digital media and customer experience, two focal points for your formerly Google Adwords campaigns. This will allow you to create effective campaigns while providing your customers control over their data and respect their privacy. This platform integrated ads and analytics in a single place, for better analysis and results. You can have an in-depth understanding of your clients, allowing you to tailor better ads that meet their needs. This platform is the ultimate way of optimizing your former roofing Adwords campaigns, with the focus on performance.

As you can see, the goal of rebranded Google Adwords is to support your advertising roofing business both in the present and future. You now have numerous available tools, reunited in a single platform, for much easier analysis and better results. Google desired to expand the advertising options without any further confusion, but also respond to the customer’s needs. When Google first appeared, 18 years ago, the searching process was far more straightforward. The potential customer on those days went home to their computer and starting to surf the web. Now, the process is more complicated. With the mobile rise, people access numerous platforms during the day, doing innumerable actions, such as searching in Google for a specific product/service, watching videos, playing, and so much more. And, marketers must reconsider their ways of getting to this active audience. This means that they must rely on a platform that allows them to reach potential customers on numerous channels. And this is precisely the point where Google Ads intervenes, providing a fast and useful solution.
If you are interested in finding out more details about how Google Ads and how you can improve your campaign significantly, we are more than happy to help you. We have free resources, more exact blog posts that will help you in your endeavor. Also, if you are searching for a specialist to take care efficiently of your Google Ads campaigns, we are here to help you and optimize your ads, providing the best outcome for your roofing company.