Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!
7/19/2019 - Google
I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.
8/25/2019 - Google
They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer
7/18/2019 - Google
Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.
8/15/2019 - Google
BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer
Boost Your Local Presence & Get Your Roofing Company Found Online By Prospects/Clients.
In the model business landscape, your roofing company needs to have a solid online presence. Even if your business doesn’t operate online, prospects and clients want to see you there. If prospects/clients don’t find your roofing business online, you could lose a chance to expand your client base and spread the good news about your business.
Nowadays, property owners/managers search online for roofers near them, so a vibrant online web presence is crucial to outrank the competition and gain new clients. But how do you stand out from the crowd, attract more clients, and get found online?
8 Effective Ways to Create a Strong Online Presence in Your Roofing Business
1. Create a Captivating Roofing Website
A roofing website acts as a conduit between your company and prospects/clients. Without a captivating roofing website, your business will not thrive in the modern competitive industry. A great roofing website should be visually appealing, user-friendly, and well-suited to drive conversions. Hiring a qualified roofing website design agency will help you create a site that will grab the attention of your target audience.
2. Take Control of Roofing SEO
SEO is a short form for Search Engine Optimization, and it helps your roofing business rank high in the search engine results. Nowadays, when property owners want to find roofers near them, they turn to Google for help.
With algorithms changing daily, it can be difficult for your website to rank on the first page of the search engine results pages. The first step to getting found online when prospects/clients are searching for your roofing services is to launch a dedicated roofing SEO campaign.
That said, developing and implementing a successful roofing SEO strategy is not a walk in the park. But some great tips to level up your roofing SEO game include:
Focusing on the right keywords
Optimizing your web pages with custom Meta descriptions, tags, and titles.
Creating rich content for your most crucial keywords.
Ensuring your roofing website is indexed and listed in major directories like Yelp or Google My Business.
3. Leverage the Power of PPC
Pay-Per-Click advertising has opened up many opportunities in roofing marketing. It can break or make the online presence of your roofing business. That said, go into it blind, and your business will waste thousands of advertising dollars down the drain. Having an online presence is the initial step in promoting your roofing business, but using a pay-per-click strategy can grow your roofing company exponentially.
PPC campaigns bring instant results that organic rankings can no longer match. PPC ads are cheaper than conventional marketing techniques like radio ads, TV, or print media. Best of all, the clients you want to target with PPC are at an advanced stage of their buying journey, implying that they are closer to booking a job than organic prospects who are just “window shopping.”
Many things go into PPC other than running a few ads and expecting the best. But some great tips to optimize your PPC campaigns include:
Reviewing the roofing keywords you want to target
Invest in an informative, well-crafted ad copy
Optimize your landing pages
4. Be Active on Social Media
Social media is a crucial part of your web presence that improves your odds of generating extra income and building client loyalty. It helps prospects, existing clients, and other stakeholders to engage easily through a platform that plays a significant role in their daily lives.
Getting your roofing company online is the first step to creating a web presence for your prospects/clients. But simply being active on Facebook or Twitter won’t cut it. Gone are the days when hiring a summer intern to manage your social media accounts. In the modern roofing landscape, you need to create a strategy if you won’t get ahead.
Creating a clear, visually appealing, and social media advertising strategy is the best technique to align your company goals with your web presence. Several things are involved in social media advertising, including content calendars, posting times, and more. Hiring a roofing social media advertising agency will help you navigate the stormy waters of the social media world and get your roofing business on top of your audience’s feed.
5. Manage Your Online Reputation
As your roofing company grows, you will want to have customers validating that your services are exceptional and worthwhile. In the digital landscape, this implies that you collect as many reviews as possible.
Getting positive reviews on Facebook, Yelp, Google My Business, and other review websites is one of the good ways to improve your online presence. It also boosts your search rankings, Since Google includes reviews in their ranking algorithm.
Another way of boosting your online presence is to respond to all the reviews you have (whether positive or negative). The best way to obtain reviews is to request them. After completing a task, ask clients to leave a review.
6. Claim Your Listings
People no longer use Yellow Pages anymore. Instead, they turn to internet directories like HomeAdvisor, Google My Business, Angie’s List, and Facebook. Optimizing and claiming your listings on these directories can increase your chances of generating roofing leads online.
7. Invest in Great Content to Reach More People
Content is king. While you might have heard this phrase countless times, indeed, quality content is still crucial for any roofing business trying to boost its online presence.
By investing in informative, helpful content, you will automatically optimize your roofing website for search while providing value for your clients simultaneously. This cements your relationship with your clients and ultimately improves your roofing brand.
Some great tips to level up your content marketing game include the following:
Revising your on-page content and optimizing it for search and your clients.
Starting a blog with high-quality materials dedicated to the roofing niche
Produce promotional materials like videos, infographics, and eBooks that address the needs of your customers.
8. Track Your Results
One of the essential aspects of boosting your online presence is to monitor the results. After all, how do you know that you have built a great brand online if you are not evaluating all the various strategies?
Some of the great places to get in-depth results of your various digital marketing strategies to include Bing Webmaster Tools, Google Search Console, or Google Analytics. Such tools have been designed to help you get accurate, fast insights on your various digital campaigns to see what works and what doesn’t.
As a new or existing roofing contractor, you cannot afford not to be visible and active online. However, you must concentrate on building relationships with clients, driving sales, and increasing your brand awareness. At Blackstorm Roofing Marketing, we have been helping roofing businesses like yours create a vibrant online presence that lasts through our internet marketing package. Schedule a free strategy session online to learn more about our services today.
Traditional marketing vs. inbound marketing: which works best? This is a heated debate in the roofing marketing landscape. One method is disruptive and invasive, while the latter concentrates on getting qualified roofing leads through sharing valuable content. Fortunately, this post will demystify these two marketing methods and assist you in deciding the best option for your roofing company.
What is Outbound Roofing Marketing?
Outbound marketing, also known as conventional or push marketing, uses techniques to get your brand message across to a large audience in a bid to close a sale. Radio/TV advertising, cold calling, canvassing, direct mail, billboards, and other tactics aim to attract a large audience (most of whom may not be looking for your roofing services). It is a one-way communication that generally concentrates on roofing services or products and reasons why property owners should book jobs with your roofing company.
What is Inbound Marketing?
Inbound roofing marketing, also referred to as pull marketing, is a strategy that uses content creation, either through your social media platforms, blog, or other online platforms, that pushes your clients towards your roofing company naturally. For instance, you create a blog on the advantage of asphalt shingles. You can share the post on Facebook, Linked In, Google+, and Twitter.
You can also share it with your past clients and employees. Those property owners may, in turn, share your post with their network. Now, when a potential client looks for “metal roofing,” they come across your post. Then visit your roofing website and contact you for a quote.
Differences between Outbound Marketing and Inbound Marketing
Result Generation Speed
With internet marketing, potential clients take some time to get your marketing collateral and possibly engage with your company before deciding to contact your roofing company.
With outbound marketing, roofing contractors enjoy a faster Return on Investment since they start the conversation.
Lead’s Awareness of the Business
Inbound roofing leads are familiar with your business when they are ready to contact you. They understand how your roofing services can assist them and are prepared to schedule jobs with your company.
On the flip side, outbound roofing leads have little or no knowledge about your business, industry, and services, meaning that they are miles away from converting. Therefore, you should focus on educating them from the first time they contact your business.
Internet marketing is inexpensive, and any roofing company can implement the tactics, no matter the size of your budget. In fact, generating roofing leads using digital marketing tactics costs 60% less than traditional roofing marketing.
Conventional marketing is costly since you will be required to buy radio, TV, billboard space for your ads or distribute and prepare materials.
Quantifiable vs. Immeasurable
Everything can be measured with the digital /inbound marketing process, from how CTA (Call To Action) buttons color, shape, or size affect conversions to ROI of different tactics.
Complex algorithms assist you in knowing the effectiveness of various advertising strategies, leaving little or no room for guesswork.
The success of outbound roofing marketing is challenging to quantify. You can ask how prospects found your roofing business, but the responses don’t share the whole story. Guesswork or assumptions are inherent with this roofing marketing model, resulting in poor performance.
Complicated Messaging vs. Educational Messaging
With outbound roofing marketing, brand messaging is typically complicated. You have limited time to convey your brand’s messaging, especially a few seconds in TV/radio advertisements. As such, exuberant moving graphics and bright colors are synonymous with outbound ads, increasing the chances of prospects turning out.
However, with internet marketing, your brand messaging should be engaging, helpful, and valuable.
You concentrate on responding to your prospect’s questions. Here you don’t force the message to your options/ clients.
Permission-based vs. Interruption-based
With internet marketing, you first reach out via platforms where your target clients have allowed you to interact with them and respond to their questions. They decide when and in what manner they want to engage with your roofing business.
In outbound roofing marketing, you select a medium with a vast following and keep disrupting them with ads expecting that it will appeal to a small percentage of the audience. Here, you decide which medium and when to reach your potential clients.
Major Problems with Outbound Roofing Marketing
Acquired Roofing Leads can be Costly
It takes to get one roofing lead more when using outbound marketing than when it is gained via inbound roofing marketing. According to HubSpot, when you get a qualified lead via inbound marketing, it costs 60% cheaper when the same is acquired through outbound marketing.
Prospects/Clients Aren’t Easily Attracted
Property owners are becoming savvier; they want to discover information independently without being distracted by ads. In fact, more than 90% (according to wordstream.com) of internet clicks are generated with inbound marketing, while less than 10% are generated through outbound marketing. Property owners prefer to learn things for themselves rather than having ads forced on them.
Outbound Ads Are Always Avoided
One of the drawbacks of conventional marketing is that property owners/managers pay less attention to radio, TV, or Billboards in general.
They are avoiding ads daily, whether by blocking cold calls or avoiding roofer websites with too many ads.
Outbound Marketing is Expensive
Generally speaking, traditional marketing is more expensive than internet marketing. To conduct an effective push marketing campaign, you must invest in your advertising material and incur the cost of distributing it. Even after doing all these, there is no guarantee that your target market will respond in the way you want them to do.
Difficult to Get Response
Traditional marketing typically contains a one-way communication system that focuses advertising material on your prospective buyers, but there are no real chances to interact with your target audience. When running an outbound marketing campaign, if you want to understand how people respond to your adverts, you have to perform surveys and organize focus groups, which cost money and take a lot of time.
Inbound vs. Outbound Marketing: Which one wins?
Ultimately, the proper marketing method for your roofing company will work and generates more results. The ultimate choice on whether to use inbound and outbound advertising will depend on your roofing company’s needs and goals. If traditional marketing methodology works for your business, don’t eliminate it from your marketing strategy.
Always try new things while using the outbound tactics that work. Know that audiences change too. What worked last year may not do so this year. Property owners get tired of seeing similar ads repeatedly; thus, you need to be innovative to stay ahead in the roofing marketplace. Therefore, you will want to combine inbound processes with some outbound processes to increase roofing lead generation and improve conversions.
Ignite Your Growth with Internet Marketing for Roofers in 2021 & Beyond
Before the advent of the Internet, roofing contractors relied on conventional marketing tactics to generate qualified leads. Such tactics included TV ads, billboard ads, cold calling, and radio ads. In 2021, these pushy marketing strategies aren’t effective.
They have been replaced with digital marketing tactics like Pay Per Click advertising, reputation management, and search engine optimization. When a property owner finds your roofing business via Google search, they generally feel like they have achieved a milestone towards solving their needs.
Internet marketing is about promoting your roofing services using web-based technologies, the internet, and other digital platforms or media. You can put your business in the right places so that prospects/clients discover you online.
Whereas you want to ignite your roofing business growth, you may lack the experience, time, or resources to take advantage of the full potential inbound marketing has for your business. As a reputable roofing marketing agency, Blackstorm Roofing Marketing can offload the advertising burdens off your shoulders. Our experts can generate results with inbound marketing and free up your energy and time to concentrate on other activities in your life and business.
At Blackstorm, our focus is to boost your presence on the Internet and generate hot leads for your roofing business. Besides, we also implement conversion optimization tactics to nurture your roofing leads until they become loyal and paying clients.
Schedule a free strategy now if you want to create a winning design for your roofing company. Else, read on to learn more about our internet marketing services for roofers below.
Our Online Marketing Services for Roofing Companies
Hiring an internet marketing agency for your roofing company is one of the best ways of speeding up your business growth. It helps skyrocket your revenues and save a lot of money and time. The roofing marketing expert performs an in-depth assessment and provides solutions to drive prospects/clients to your roofing website.
Blackstorm is a renowned name in-home service marketing to offer result-oriented internet marketing services for roofing contractors, electricians, plumbers, and HVAC professionals. Read on to learn how our online marketing services can help your roofing business grow and boost its presence on the internet.
Roofing Website Design & Development
0ver 90% of your business first impressions are related to your roofing website design. Your roofing website is typically the first point of contact between your business and potential clients. It acts as your 24/7 salesperson that can provide browsers the required details at any time.
But placing your list of services and contact details on your website is not sufficient to attract desired clients and convert the site traffic into actual revenue. You require a conversion-focused website design that motivates property owners to take desired actions.
By working with Blackstorm’s web developers, web designers, and SEO professionals, you stand out from the crowd and obtain the competitive advantage of booking more jobs for your roofing business. We understand that your prospects/customers expect your roofing website to be seamlessly navigable, load in less than three seconds, and provide the information they require in a simple manner. As such, you obtain a well-designed, ADA-compliant roofing website with interactive, relatable, and exciting content that guides your prospects through the steps you want them to take.
Besides, we secure your roofing website with an SSL certificate, so your browsers can feel confident in sharing and filling out the online form submissions. Schedule a free strategy session online or call us at 1(865)205882 to get a roofing website design that matches your business needs and preferences.
Search Engine Optimization
There are thousands of monthly organic searches for keywords such as licensed roofers near me, roofing company near me, local roof replacement experts, and other search terms related to roofer services in the US.
If your roofing website doesn’t rank on the first page of Google or Bing for such keywords, you will lose massive traffic and leads. This is because more than 50% of organic traffic comes from organic search. Besides, over 70% of searchers don’t go beyond the first page of Google search results. The benefit of search engine optimization is shown here.
Blackstorm’s SEO professionals can help you identify long-tail roofing keywords that will drive relevant traffic to your roofing website and create valuable content around those terms to improve your ranking on the search engines.
We also optimize your Meta descriptions, URLs, and headers with essential keywords, so search engines like Google or Bing rank and understand your website accordingly. Contact us here for roofing SEO strategies to help you stand out from the crowd and attract the client you want.
Online Reputation Management
Most property owners have heard about fly-by-night roofing contractors who overpromise but end up doing a shoddy job. Still, scheduling an appointment with a specific roofing business is a massive decision for any customer.
Because of such reasons, clients require assurance that they will get the best roofing services in town. That’s why they visit online directories like Google My Business reviews, BBB, Yelp, Angie’s List to distinguish the bad and the good. In addition, more than 94% of customers trust online reviews, just like personal recommendations from friends or family.
Positive online reviews increase credibility and trust for your roofing company but also improve your SEO results. For instance, your roofing business can prominently feature in the coveted top 3 positions in the local map pack.
Contact us for online reputation management services for roofers that assist you in tapping into the goldmine of existing and current clients.
Social Media Advertising
Many roofing contractors are harnessing the potential of social media platforms like Facebook, Google+ or LinkedIn. There is a massive value to using social media platforms to market your roofing services.
Social media provides an additional channel to boost your online presence, helping you put your business in front of your target audience.
There are various social media ideas you can use to fuel engagements and conversations in your social network. Post before and after photos of completed projects to convince prospects to hire you for roofing services. Team member photos show the faces behind your exceptional roofing services.
If you wish to build trust, credibility, and company-client solid relationships with social media advertising for roofing contractors? Reach out to us here.
PPC is a controllable marketing channel where you only pay for clicks on the roofing ads and not for impressions or placement. PPC ads always appear on top of organic search results.
In Pay per Click, you get started with creating high-intent keywords for your marketing campaigns. Next, you bid for ad placements, setting the amount of money you want to spend for every click on your roofing ad. Our PPC professionals are experienced in building campaigns using compelling advertisement copies.
Grow your roofing company with Blackstorm Roofing Marketing; our experts will help you drive relevant traffic to reach your target market and get more clients for your roofing company. Schedule a free strategy session online to speak to one of our Growth Coaches today.
Are you getting sufficient roofing leads? Is your phone ringing as expected to book more jobs?
There are many reasons your answers may be a resounding “no.” The effect of COVID-19 has undoubtedly caused a decline in sales for roofers as property owners adjust to the new normal. As the internet becomes an essential tool in the client’s purchasing journey, roofing marketing becomes a crucial investment.
High customer involvement, lack of specialized roofing marketing agencies, poor industry reputation, and stiff competition are some of the problems facing an average roofing company today.
1. Create an Effective, Functional Roofing Website Optimized for Search and Conversions
Your roofing website is the heart of your internet marketing strategy. If you don’t have a roofing website, creating a website is one way of reaching your prospects/clients online, anywhere, anytime.
Roofing is a high-ticket item that needs a high level of client trust. Over 75% of clients judge a roofer’s credibility based on roofing website design alone. An outdated, no website or broken site can instantly vent that trust.
Make sure your roofing website looks contemporary, slick, and professional. Use educational content and interactive elements to inform browsers about your company and respond to any questions they might have.
Optimize your roofing website for conversions and SEO so it keeps sending a consistent stream of qualified leads, even when your business offices are closed.
Create a sales funnel and quality landing pages to capture roofing leads.
Property owners /managers are the potential buyers of your roofing services, so make sure they can find your roofing business in local searches online. Prospects are looking for a roofing company like yours, so you need to optimize your website to appear in front of these wallet-out potential clients.
If you want to appear in local search results related to your roofing services, begin selecting the right keywords. Keyword selection and research are crucial parts of SEO since they influence which search results show up on your roofing website. Local search marketing will keep your phone ringing and prospects visiting your project sites. List your roofing business in major online directories and create and claim your Google My Business account to get started with local roofing SEO. Contact our SEO experts if you need help establishing your local online marketing presence.
3. Run a PPC Campaign to Get Immediate Results
You should be on top of Google search results before you can start to obtain serious leads and traffic from organic searches. Getting on top of Google search results can take months or years with search engine optimization. If you don’t want to wait, you should not ignore Google Ads or Pay-Per-Click advertising.
Pay per Click advertising works by putting your ad or brand message in front of business or homeowners who are actively searching for your roofing services. PPC ads are shown because roofing businesses bid on particular keywords (for your business, it may be something like roofers in Murfreesboro, TN)
To get started with PPC, select the keywords. Like with roofing SEO, focus on long-tail keywords. This will not only drive relevant traffic but will also reduce the cost per click.
Once you have the keywords ready, you can start to bid for the ad placement. You can set the minimum or maximum amount you are willing to pay every time a prospect clicks on your ad. Your quality score and the maximum bid will determine where your ad will be placed in the search results.
However, it is more preferable to have a higher quality score as opposed to the maximum bid. This is because Google wants to offer the most relevant search results for users. That’s why roofers (regardless of their substantial marketing budgets) can’t buy their way to a good ad position.
When searching for roofing marketing ideas, you will note that PPC is one of the best ways to obtain qualified roofing leads. With PPC ads, you can reach more valuable prospects interested in your roofing services.
Factors like the quality of your landing page your roofing ad links to and the relevance of the ad to the searcher’s query will assist you in determining where your advertisement will rank.
4. Connect With Your Prospects through Social Media Advertising
Social media is one of the effective marketing and advertising methods for roofing contractors. Social media profiles like Twitter or Facebook help you to connect with your target audience directly. By leveraging social media advertising, you can create valuable content for your prospects/clients and interact with them.
To get started with social media advertising for roofing marketing, select your platforms wisely. There are various platforms that you can use, including Pinterest, LinkedIn, Twitter, Instagram, and Facebook. That said, you want to use platforms that your audience frequents most to make sure that you reach them.
Once you select your platforms, engage with prospects/clients by posting content about their favorite topics and your business activities. Publish videos and photos of your completed and current projects and other roofing news or trends that may benefit your audience.
Remember to include social media in all your marketing collaterals, such as your brochures, email signatures, and roofing website footer. Social media advertising will not produce results overnight but can boost your following and engage with clients in your local market.
5. Use Video Marketing to Showcase Your Roofing Projects and Brand
They say a picture is worth 1000 words; what about a video? It’s more powerful. Nothing strengthens the authority of your roofing website like a video. If you have a roofing website with high-quality video content, you will enjoy a higher conversion rate than rivals without video.
You can leverage the power of video marketing by creating a video of your latest project. Video marketing can help you to:
Portray your competitive differentiators
Boost online engagement
Establish your roofing brand and its personality
Create fascinating videos by showing your crew’s undertaking project or produce positive video testimonials from your customers. Remember to upload videos to Facebook and YouTube to generate leads and to enhance your brand image.
6. Solicit Genuine Online Customer Reviews
A high-ticket business like roofing relies heavily on client’s level of trust, and genuine online reviews provide one of the best ways of enhancing that trust. Research shows that more than 80% of prospects trust online reviews just like they do with personal recommendations. Plus, client reviews show on Google search results with star ratings to help your brand look more appealing than companies without.
You are going to get a mix of negative and positive reviews. Getting negative reviews isn’t the end of the road since people expect to see lousy reviews. The crucial part is that manage online reviews.
Property owners want to feel valued. If you don’t have time to manage online reviews, you can invest in online reputation management services. Such services will help you manage your reviews better so that you keep your current and past customers happy while attracting new ones.
7. Blog about the Latest Trends in Roofing
Start a blog on your roofing website and create content on the hottest trends on roofing. This will make you look well-informed and intelligent. Approach roofing websites that accept guest posts and publish posts to expand your reach and get valuable backlinks. Create and publish authoritative content on the roofing niche to become an authority in the roofing industry.
8. Nurture Roofing Leads to Convert With Email Marketing
If you are searching for roofing marketing ideas, email marketing is an excellent option for your roofing business. This strategy assists you in nurturing roofing leads, helping them to convert. To use email marketing, you must get a list of subscribers.
An effective way to do this is via your roofing website. To get client’s emails, you can offer them an exclusive template or guide. By investing in email marketing, you will get leads interested in your roofing services. It is a great roofing marketing idea that will help grow your roofing company and improve your brand awareness online.
9. Ask Roofing Material Manufacturers for Backlinks
External links from reliable domains are very crucial in boosting your search rankings. Contact roofing material producers you have previously worked with and ask them to include your name in their customer’s list. Many roofing material suppliers have pages that list roofers who use their products. This is vital for improving organic search results and online visibility.
10. Set up Call Tracking
If you are like most roofing contractors, your potential and existing clients call your office to obtain details or ask questions about roofing projects. These are your qualified leads, and you need to track them. Set up call tracking on Google Ads and analytics to stay on top of phone leads and later create nurturing those leads.
11. Use Multichannel Roofing Marketing
Any medium you utilize to market or engage with your roofing clients is known as a channel. Clients can move from one channel to the next within a blink of an eye. They might come across a post on LinkedIn, go to your roofing website to know more about you and your company, check reviews on your website, and contact your office through their mobile phone. That’s why you need to have a presence on multiple channels online.
12. Use Geofencing Advertising to Reach More Roofing Leads Online
Geofencing advertising is a great roofing marketing idea to assist your company reaches new leads.
With Geofencing, you create an invisible fence encompassing a specific area, generally surrounding a building like your business.
Once property owners enter the fence, they get a notification about your roofing company or see a Facebook ad related to your roofing business. This can prompt them to think about contacting your business.
As a roofer, you want to focus on conferences, trade shows, and other events where your leads will frequent. It is an excellent way to get attendees to get exposed to your roofing company for the first time. Geofencing presents a perfect opportunity for your roofing business to target your prospects in areas where they are likely to be thinking about your services or products.
13. Use Analytics to Measure Your Roofing Advertising Campaign Success
The best roofing marketing strategy isn’t complete without measuring or tracking the overall results. For example, how does your roofing website measure up against rivals?
While they are helpful deliverables, site traffic and rankings are not the actual measurements of your campaign success. To ensure your internet marketing and roofing website is performing optimally, track the following analytics:
Measure Advertising, Revenue, and Sales
Of course, you can’t pay your crew with rankings or web traffic, but you can with income/revenue. Revenue and sales are good indicators of your roofing marketing success since they affect the money coming into your roofing company daily.
But how do you determine your sales and revenue? Tracking the number of roofing leads you have and what their buying journey is like on your roofing website is essential. A good roofing SEO strategy will measure the qualified traffic, conversion rate and get involved in conversion rate optimization.
Besides, you also need to track the number of calls received through various online marketing initiatives like Google Ads and Facebook ads.
14. Use Retargeting Ads
Have you ever come across those ads that seem to follow you around the internet? You search for roofing contractors on Tuesday and the rest of the week, all you see are ads for roofers. This is known as ad retargeting, and it is an intelligent strategy for high-ticket jobs like roofing services.
Retargeting uses the information collected from a prospect’s previous online searching behavior to show up relevant ads. For instance, a prospect who has been researching the cost of an average roof could see your ads, although they are not actively searching for roofing services information.
You can use retargeting with Facebook ads, Google ads, and more. As potential clients see your retargeting ads over time, it creates awareness of your roofing brand. Ad retargeting is a fantastic way to grow your roofing company on a minimal budget.
Offline Roofing Marketing Ideas to Reach New Prospects
15. Make Money from Bad Weather
By focusing your roofing marketing on local and seasonal needs, you can create campaigns in response to weather profit and events from poor weather.
Based on the region of the country where your company is situated, your clients may need gutters to deal with rain barrels or downpours to conserve rainwater. Clients may be in need after a huge storm damaged many roofs in your area. These are just instances where your marketing and business activity can correspond with the weather.
PPC ads can help roofing contractors make most of the bad weather. They provide a great way to target your marketing both locally and seasonally. Since you create PPC ads faster, you can use them to take advantage of upcoming or ongoing weather. That’s something you can’t achieve with billboards, print, or other conventional marketing methods.
Is a heavy downpour forecasted for next month? Instantly put up a PPC ad for 20 or 30% off roof inspections, urging clients to prepare for the storm. Remind potential customers now it is an excellent time to begin any major roofing projects they have been postponing.
The best part is that such Google Ads helps you to choose specific locations and only display ads to prospects in those locations. This implies you won’t waste marketing dollars in locations you can’t offer services in. If you serve a more comprehensive service area, you can target various ad campaigns to multiple regions within those territories. You can even target ZIP codes within a specific city.
16. Sponsor a Local Event or Sports Team
There must be event organizers, local school clubs, and sports teams searching for sponsors in your area. Support a team and print your business logo prominently on their caps and shirts. Sponsor a local event and showcase your brand name at the event through posters, billboards, video projection, or other branding techniques.
17. Run a Direct Mail Campaign
Direct mail can get new roofing clients if done correctly. Long-form letters don’t work in an age where people seek instant gratification, but leaflets and postcards can grab the attention of potential clients. You can craft your mail to include a particular offer that helps you measure its effectiveness.
Get creative with your roofing direct mail campaign design to generate even more brand awareness, leads, and recall. Consider aligning your strategy with your professional roofing business card design as well.
18. Trade Shows to Get New Commercial Roofing Leads
Trade shows don’t just offer a chance to check the competition; you can get partnerships, new leads, and company awareness. Ensure that anybody who comes to your stand obtains a freebie they will deem valuable. Besides, you can offer educational content on home improvement and residential roof repairs. Lastly, make sure you follow up with prospects you come across.
19. Give Away Something for Free
Most property owners will be interested in doing business with roofers who offer something for free. They are likely to identify with roofing businesses that offer freebies. Based on how you decide to execute this roofing marketing strategy, it will boost your brand awareness and help you stand out.
You can offer a free deal such as a free roof estimate or roof inspection. It can also foster goodwill in your prospects and make them think of your company every time they need a roofing contractor.
20. Get Involved in the Local Community
Another inexpensive way to market your roofing services is by getting involved in your local community. You can either help fix a roof in the surrounding community. No matter the activity you decide to be involved in, make sure you use branded items like T-shirts, vehicle wraps, etc. this will go along a way to showing your community that you care while assisting you to gain exposure. You should also post community on social media profiles to reach a larger audience. The community will view you as a business that cares about them much more than revenue or profits.
Roofing Marketing Ideas- Leverage Technology
21. Automate Online Marketing
Nurturing leads can be challenging and tedious, especially if done manually. Use automation to streamline messaging and minimize your workload. Schedule social media posts, write an email sequence, Incorporate SMS into your roofing website, and combine messaging with the levels in their buying journey.
22. Nurture Customers with CRM Technology
Leads are the lifeblood of any roofing business. You should generate as many qualified leads as possible and nurture them through the conversion funnel. Using a CRM will make sure that you track all the leads and nothing falling through the cracks. There are various specialized roofing CRM software applications available in the market. Monitor them and select one that’s suitable for your business needs.
Improve Service Delivery with Emerging Technology
Mobile apps have revolutionized how people search for roofing services online. Integrated mobile solutions are available to manage all kinds of roofing projects, including estimation, design, material calculation, and project coordination and management. Roofers who evolve with technology will outrank their competitors by booking more jobs through digital client interactions.
How to Market Your Roofing Company-Wrap Up
Implementing all the roofing marketing ideas above can be a daunting task, especially if you have many things requiring your attention.
With this post, you now have helpful hints on how to market your roofing company, both online and offline.
Do you have any queries? Maybe you are not sure what keywords to use or how to optimize your Google Ad campaign.
At Blackstorm Roofing Marketing, we continually monitor SEO, PPC, social media adverts, and more. Schedule a free strategy session online with one of our Growth Coaches to create a detailed internet marketing plan to meet the specific needs of your roofing business today.
Digital roofing marketing has become the most efficient ways for roofers to maximize their growth and reach. No matter the size of your company, you cannot wish to make more money in the roofing industry without a vibrant online web presence.
One of the surefire signs that your internet marketing isn’t working is not to achieve the results you want from your roofing marketing campaigns.
However, knowing whether your roofing marketing requires an overhaul isn’t always a walk in the park, as there can be many pitfalls in your current strategy.
The sad reality is, you may not understand whether your roofing marketing is effective if you don’t know what marketing metrics to track or how to monitor them. If you are looking out for a sign that your digital roofing marketing needs an overhaul, check out our list below:
1. You Are Not Converting Leads into Paying Clients
If you are getting lots of roofing leads but can’t seem to convert them, go back to the drawing board and see what’s not adding up. Consider the CTAs of your roofing website, the quality of content you published, or the keywords you target. These factors could be the leading cause of your challenge or problem. Whichever the reason, low conversion rates are a sure sign that your roofing marketing strategy needs an overhaul.
2. You are getting Little or No Traffic In Your Roofing Website
If you are getting no or little traffic on your website, that might be a bad sign.
No traffic implies your roofing marketing efforts are not helping to drive prospects/clients to your roofing website or social media accounts.
Most platforms like Google or Facebook have their unique algorithm, which shows content seen by the browsers.
The proper roofing marketing techniques will help you make most of these complex algorithms and drive lots of traffic to your company through the right platforms.
3. Your Roofing Website is Buried in the Second or Third Page of the Search Results
Property owners/managers utilize search engines like Google or Bing to find roofing contractors near them every day.
If prospects/clients are using Bing or Google to find roofing businesses like yours, but if your roofing website is not ranking high in the search engine results, you will likely lose tons of prospects to the competition.
Some roofing websites will rank higher than others in the search results.
Don’t leave your search rankings to chance; ensure you have a comprehensive roofing SEO strategy that’s actively working to place your roofing website at the top of search engines.
4. You Are Not Reaching Your Target Audience
One advantage that sets internet marketing apart from conventional approaches is your roofing business’s connection level can strike with clients.
Nowadays, you can track the prospects you want to target, understand their interests, and later use those details to establish a lasting relationship with them.
If you are struggling to reach your target market, it’s time to revamp your digital marketing approach ASAP. Don’t assume clients will know your services through recommendations from neighbors and friends alone.
5. You Are Losing Advertising Dollars
Internet marketing strategies for roofers can produce a great return on investment, even when you spend a small amount. But it is straightforward to waste money on an online marketing campaign, especially if you don’t know what you expect. And if your roofing marketing strategies are wasting your advertising dollars, it may be good to start working with a reputable roofing marketing agency like Blackstorm Roofing Marketing.
6. You Are Obsessed With Viral Content
Roofing content marketers are always fascinated by viral content. That implies creating a story that produces lots of likes, shares, clicks, comments, etc. But clicks to your roofing website are only essential if they are relevant.
While it sounds fantastic to say that one of Facebook’s posts received over 20k clicks, there are slim chances that those clicks are relevant to your roofing services or products.
High volume of irrelevant traffic can produce increased bounce rates, which can hurt your search rankings. So, if your roofing content approach is all about going viral, it’s time to revamp your marketing strategy and start focusing on quality over quantity.
7. The Returns of Your PPC Campaigns Are Abysmal
Pay-Per-Click adverts are great ways to get in front of prospects/clients and obtain roofing leads, but they can be super expensive, especially if not done right.
Many roofers achieve poor results from paid ads because they don’t target correctly, browsers aren’t converting, or the Cost per Click is above the roof. The key to effective roofing PPC campaigns is targeting the right audience with the right content. If you are not sure where to start with your PPC campaign, our growth coaches can help.
8. You Are Not Achieving The Desired Revenue Numbers
The last but most crucial sign that your roofing marketing needs a revamp is to hit your income target. If you are using money or time into your online roofing marketing, you should be getting actual outcomes in terms of revenue. If your roofing marketing dollars aren’t paying off, it may be time to revamp your current marketing strategy.
If you don’t see the leads, dollars rolling in, and traffic, it’s time to take a different approach or try another roofing marketing agency.
If any of the signs we covered above apply to your roofing business, it makes sense to start working with a reputable agency like Blackstorm Roofing Marketing.
Are you searching for a roofing marketing agency? Schedule a free strategy session with one of our Growth Coaches, and we’ll see how we can help your roofing company grow online!
What sets your business apart from the competition?
There are over 100k roofing contractors in the USA alone. Competition is always fierce in the roofing industry, and your roofing business must stand out from the crowd.
You need to take time and differentiate your business from the competition.
But How Do You Position Your Roofing Business Ahead of Competition?
Use the following tips to help you peculiar qualities that will differentiate your business from the competition:
Monitor Search Engine Results to Stand Out from Competition
Property owners use various online channels for research before they decide to call your roofing business. According to a recent survey, the primary four sources that clients turn to our social media, brand websites, video sites, and search engines. Ideally, this means that each of the four sources must have accurate information about your roofing business.
Is your roofing business phone number, address, hours of operation, URL, and contact details correct? A wrong set of more information on your Yelp page could make thousands of dollars in roofing sales.
Focus on Visual Marketing to Stay Ahead of Competition
Nothing promotes your roofing business more than photos, so take as many as possible and upload them in your roofing website portfolio section. A photo gallery of your completed projects is regarded as searchable content, which means it can boost your search engine rankings.
Other places that you can post your project photos include:
Houzz: This is a home design website where property owners post photos for inspiration and connect them with professionals who can turn their dreams into reality.
Pinterest: This visual tool helps you to post, save, and share project photos to an online board.
Instagram: This is a mobile app that will get your project photos in the eyes of your followers.
Mention Your Location When Posting Content
Posting valuable content to your social channels or blog is the right way of driving traffic to your site. When you publish content that includes community keywords, like the town/city you operate in, links to other local businesses or points of interest in your region, this will increase your chances of ranking high in the local search results.
Manage Your Online Reviews to Stand Out From the Crowd
Online reviews are regarded as the current word of mouth referrals.
Over 80% of property owners trust customer reviews. 9 out of 10 prospects read reviews for a local roofing business before deciding on whether to contact you for services.
If you have a lot of negative reviews on your roofing website, then this will adversely affect your business.
Online reviews provide third-party verification of your credibility and expertise. Property owners are more likely to trust their peers more than your roofing sales representatives.
Several platforms allow your roofing business to request reviews. Facebook and Google are the two leading platforms where prospects can find your business and leave a review.
Unfortunately, most roofers have neither claimed nor verified their Google My Business Listing. That would be the best place to start.
Leverage Social Media to stand out From the Crowd
Most roofers know the importance of social media, but most of them have not implemented a strategy that delivers results.
Social media is not going anywhere soon, and the roofing business that leverages it will stay ahead of the competition. The best method to implement a strategy that gets results on social networks is to add value to prospects/clients.
Educate your prospects/ clients, entertain them, and lastly, make an offer they cannot ignore.
As a roofer, you need to engage your prospects from the initial stage of creating awareness to that of closing a sale.
If you want to get more prospects, an excellent method of doing this by alleviating their pain.
Think of how you can solve a problem for clients, and you will stand out from other roofers in the market.
Use Roofing PPC ads to Take Advantage of Weather-related Events.
PayPerClick adverts can be used to reach homeowners when they desperately need your services, like after a hailstorm, high winds and significant snowstorm, etc.. sweeps through your area.
By targeting your roofing ads to local and seasonal needs, you create great marketing campaigns and profit from the bad weather. All you need to know is what property owners in your region require.
PPC ads provide a great platform to target your marketing seasonally or locally. Local targeting helps you to select specific locations where you want your ads to appear.
Get Leads and Book More Jobs to Make Your Roofing Business Stand out
Your roofing business Unique Selling Proposition (USP), is what sets you apart from the competition in the marketplace. Your USP could be your online reputation, industry experience, service level, your warranties, or people.
We can’t overemphasize this enough. Without a unique selling proposition, none of the roofing marketing strategies discussed above will produce any meaningful results.
First, look at other local roofers in your area and how they market their business (either online or offline.) What aspect of their roofing business do they concentrate on most?
For instance, in our area, some roofing companies stress more on the fact that they are family-owned others promote the number of years they have been in business.
When it comes to your USP, you should focus more on what matters to your clients. For example, saying that your company is family-owned is not enough to convince a prospect to choose your roofing business over another.
Manage Your Reputation Both Offline and Online to Differentiate Your Business.
When it comes to selecting a roofing contractor, offline and online reputation plays a critical role. After all, no property owner wants to work with a roofer, who doesn’t honor deadlines, does shoddy work, and does not stand behind their service with a warranty. That is why tapping into previous customers is vital.
Word of mouth referrals is a crucial deciding factor in how commercial and residential clients choose a roofing company. To take advantage of such references, ask your satisfied clients if they will recommend you to other property owners who require roofing services.
Give customers several business cards to share. Ask clients if you can set up a yard sign in front of their commercial premises. You can provide a small discount in exchange for this.
Online word of mouth is important too. List your business on relevant review sites, work hard to get as many Google reviews as possible, and pay attention to the reviews you get.
Having Trouble Trying to Get Your Roofing Business Ahead of Competition? Let Blackstorm Roofing Marketing Team Help You Out!
If the above tips seem like a hard nut to crack, you are just like thousands of roofing contractors that we have helped over the years. You need to concentrate more on running your business while we do the heavy lifting for you.
So hire us to sort you out! We will market your roofing company as if it was our own, with more focus on ROI and leads.
Last but not least, our team has extensive experience helping roofing contractors get more roofing sales and leads online. If you would like to know how you can make your roofing business stand out from completion online, schedule a free strategy session with our experts today.
If you have ever thought about building and running a successful roofing business, you are not alone. Having a flexible schedule, being your boss, and enjoying more of the financial rewards that come with roofing company ownership are excellent reasons to build your own roofing company.
Every successful roofing company started with a passion and drive. Even business moguls like Warren Buffet, Bill Gates, and Jeff Bezos began building their business from zero. It’s one thing to work in a profession you enjoy, but it is a whole different story turning that profession into a successful roofing company that supports your employees, you, and your family.
Running a successful roofing business can be daunting. And that explains why so many roofing companies shut their doors even before they get started. Yet, running a successful roofing company is not challenging when you can avoid and spot the pitfalls.
A Step-by-Step Guide on How to Start a Roofing Company from Scratch
Building a roofing business from scratch does not have to be complicated or hard, but it requires some work and planning. Here are the most crucial ten steps to follow when building a roofing company from scratch.
Step 1: Research Your Target Market
As a new roofer on the block, you need to research your market carefully. Try as much as possible to discover the level of demand for your roofing services and how your rivals are trying to satisfy that demand. Knowing what your competitors already know won’t cut it. Dive into your target market and analyze it like a pro. Search for keywords that are related to the roofing industry. Don’t fret if your target market seems flooded. You can use this as your competitive advantage. It implies that if it is working for other roofers, it can still work for you. It also means that there is money to be made here.
Step 2: Write a Plan for your Roofing Business
I know this is not the “most fun” part of starting your business, but a crucial step in building a successful roofing company. A clear business plan is vital for success as a roofing contractor. It will assist you to discover the specifics of your roofing business and unearth some unknowns. Here are some questions that you need to answer in your business plan.
What Are the Costs involved when starting a Roofing Company?
Though you can start your roofing business in your compound, extra space will be required as your business grows. Storage space to keep your roofing materials must be available. Additional expenses include renting/purchasing an administrative office to paying for high-speed internet, labor, and utilities cost. Workers and liability insurance costs must also be paid. Other recurring expenses include employees’ salaries, office supplies, and internet costs.
Is the Roofing Business Profitable?
Yes, roofing is a lucrative venture where you can make a six-figure profit after a few years of operation. Roofing contractors who have been in business for several years can make thousands of dollars in profit every year. Expand across states, the nation, and counties, and your roofing business will make millions of dollars in profits each year.
How Will You Make Your Roofing Company More Profitable?
The key to increasing your roofing company’s profitability is to reduce the cost of material and labor while securing a stream of new leads/ clients. Establish your offline/online reputation as a high-quality roofing contractor, and you will start to charge more than your competitors for the same services. Experienced roofing contractors have a lot of knowledge and skills that property owners are willing to pay for. If you have a dumpster that you don’t use all week long, you can consider renting it out to another roofer who does own one. If you have a storage/office space that you don’t use in full, consider renting it to another business owner.
How do you choose a Name for Your New Roofing Company?
Naming a new roofing business can feel as daunting as naming a newborn or a puppy. Fortunately, we had already published a guide on choosing a roofing company name that can help you along. In the meantime, keep these tips on how to name your roofing business in mind;
-Avoid names that are too long and difficult to spell.
-Make sure that your preferred name is not being used by other roofers online or offline
-Think of how your name will appear in your website URL and social media platforms.
It would be best if you considered your business plan as an outline of your company. A good business plan should contain the following information:
Executive Summary: This explains your roofing business services and the problems it solves for the consumers.
Market Evaluation: This should discuss the market you are serving.
Marketing strategies: How will you dive into the market and sell your roofing services/products?
Operational plan: this outlines the day to day operations of running your roofing business.
Step 4: Form a Legal Entity
You need to establish a legal business entity like LLC, which prevents you from being personally liable when your roofing company is sued. You can opt to choose several roofing business structures, including partnerships, corporations, sole proprietorship, DBAs, and LLC’s. Your accountant or financial adviser will select the one that is appropriate for you.
Step 5: Register for Taxes
If you are starting a roofing company, the IRS website is the best place to understand the various state and federal taxes affecting your business. Start by checking with the IRS’s Small Business and Self-employment center. Furthermore, you need to check the tax obligations required by your respective state.
Step 6: Open a Separate Bank Account and Credit Card for Your Roofing Business
Opening a separate credit card and bank accounts for your business are crucial personal assets protection.
When your business and personal accounts are mixed, your valuables (such as your home or car) are at risk if your roofing company is sued. This is what is referred to as piercing your corporate veil.
Step 7: Get the Necessary Permits and Licenses
Failure to obtain necessary licenses and permits can lead to hefty fines or closure of your roofing business.
Roofing contractors must request their customers to sign a service agreement before they begin a new project. This agreement spells out customer expectations and reduces legal disputes by spelling out payment conditions and terms, intellectual property ownership, and service level expectations.
Certificate of Occupancy
You can operate your roofing company out of a storefront. A roofing business that operates out of a physical location needs a certificate of occupancy. This certificate confirms that all zoning laws, government, and building regulations have been satisfied.
Step 7: Get Insurance
Just as with permits and insurance, your new roofing business requires protection to operate safely and lawfully. There are various kinds of insurance policies created for different types of companies to cover unexpected risks. If you are not sure about the kind of risks your business may face, you need to start with general liability insurance. Another notable insurance policy associated with roofing businesses is worker’s compensation insurance. If your roofing company has employees, then most probably, your state will require to have a workers’ compensation coverage.
Step 8: Market and Promote Your New Roofing Business
Why should a property owner select you to install or replace their roof?
That’s a significant question if you want to build a successful roofing business. And the answer lies in your roofing marketing. But if you are just starting your roofing business, it can be daunting to know where to start. Fortunately, this post will discuss crucial roofing marketing strategies that will help your business nurture trust, generate referrals and earn more clients;
Create a Stunning Roofing Website to Market Your Business 24/7.
Your roofing website should act as your virtual sales representative 24/7/365 and generate a stream of qualified leads. How you create and use your site will influence your roofing marketing activities-but just building one will not skyrocket your roofing sales automatically. If you want your roofing website to market your business online, it needs to have these four main things:
It needs to be super-fast: The average client expects your web page to load in less than three seconds.
It must be Functional: Roofing websites should be appropriately coded for SEO, which implies adding structure to the site with metadata like optimized images, schema, Meta, and title tags.
Your roofing website needs to be mobile-friendly: Over 50% of overall U.S. traffic comes from tablets and smartphones.
It must be secure: More than 40% of all roofing websites that appear on the first page of Google are HTTPS, which is why Google has confirmed that it favors secure sites over unsecured ones.
It needs to provide helpful Quality Content: A significant ranking factor lies in the quality over your website’s quantity.
If your website is missing any of the above features, you need to partner with a reputable roofing website design agency like Blackstorm Roofing Marketing.
Boost Your Roofing Website Conversion Rate with a Redesign
One of the best ways of increasing your roofing website conversion rate is by requesting a website redesign from our experts. Our experienced web designers will work round the clock to ensure that your websites generate more qualified leads and skyrocket your roofing sales.
Maximize Your Reach on Google
To get more roofing clients/leads, your business needs to appear on top of the Search Engine Results Page (SERP).
Here are some tips that will help you to stay off Google results:
Use keywords strategically
Incorporate featured snippets
Get quality online reviews
Make sure that your Google My Business Listing is accurate and complete
Stay on top Google Algorithm updates
Leverage Local service ads.
Create profiles on directories like Yelp, Angie’s List, or Thumbtack.
As a roofer, we understand you are busy managing your employees and sourcing materials, making it daunting to optimize your roofing website for search engines on your own.
Invest in Paid ads to Increase Booked Roofing Jobs
Pay per Click advertising allows roofing businesses anywhere to be found on the first page of the Google search results. It is digital marketing where roofers display ads and pay the advertiser once their ads are clicked. The two significant advantages of PPC are controlled relevance and visibility.
Social media marketing is also a great option. With a combination of internet marketing and some local service ads, you can target a customer directly with a new client offer.
Manage Your Reputation Online and Offline
When it comes to selecting a roofing company, reputation plays a critical role. After all, no property owner wants to work with a roofing contractor who does a shoddy job, does not meet deadlines, or does not stand behind their promises.
Word-of-mouth recommendations are still a significant factor in how commercial and residential clients select a roofing contractor. To take advantage of these positive recommendations, ask your happy clients to refer you to their relatives and friends.
Online reviews are critical too. You need to make sure that you earn more Google reviews and respond to the reviews you obtain. If that sounds too hard for you to do, make sure that you partner with Blackstorm Roofing Marketing to manage your roofing company reputation offline and online.
Make Money from Bad Weather
By targeting your roofing marketing to local and seasonal needs, you can create campaigns in response to weather events and make some dollars from the bad weather.
Based on the country’s region, your roofing company is situated, your clients may need rain gutters to deal with heavy downpours or rain barrels to save water. Property owners might need lots of roof after severe windstorm damage or before a significant rain is predicted. These are just a few examples where marketing and business activity can correlate with the weather.
Pay-per-Click ads can help you make most of the bad weather. Such ads provide a great way of targeting both seasonally and locally.
The Bottom line
If the above tips seem so hard to implement on your own, don’t fret because you are just other roofing contractors we have helped over the years. Your primary focus should be on running your roofing business and leave the rest to us. If you need help in getting more leads and sales from your new roofing business, kindly schedule a free strategy session with our growth experts for assistance today!
As a roofer, you already know that roofing is a cutthroat industry. It takes a lot of time and effort to succeed in the roofing industry. There was a time in America when starting a roofing business was absolutely risk-free. The competition was sparse, towns were small, and your roofing business could be providing services within a 50-mile radius. Now, thousands of roofers are dotting the U.S landscape, thus creating stiff competition in the industry.
However, successful roofing contractors thrive in competitive environments. They view competition as an opportunity instead of an obstacle. As more roofers compete for local market share within the residential roofing segment, getting leads and nurturing client relationships is becoming more vital to remain competitive in the roofing landscape.
Without further ado, here are the proven tips that will help your roofing business rise above the competition in 2020 and beyond.
Get More Roofing Leads Offline
Despite the popularity of internet marketing today, old school methods of acquiring roofing leads are still crucial, particularly for small businesses and roofing marketing. Offline marketing utilizes various media channels outside of the internet to raise awareness of your roofing products or services. Here are the most effective offline roofing marketing strategies you can apply in your roofing business:
1. Door Knocking or Canvassing
Door knocking /canvassing is the most popular method of generating roofing leads offline. It is an effective strategy that needs discipline and focus. There is nothing that can override face to face meetings. The most common practice is to canvass the whole region after a storm has hit it. You know property owners who qualify for an insurance settlement. The only downside is that most homeowners will not do business with a roofer who knocks on their homes.
2. Direct Mail
Direct mail can still give you qualified roofing leads if done correctly. Long-form letters do not work well, but leaflets and postcards can always grab your potential clients’ attention. If you need high-quality roofing postcards for your offline advertising, get in touch with our experienced graphic designers today.
Direct mailing campaigns provides an effective way of staying away from the online noise. Since roofing is a visual industry, leaflets and postcards featuring images of your previous completed projects can be a great way of grabbing your target audience’s attention.
Leaflets can also offer excellent snapshots of your roofing services or products’ advantages compared to those provided by your competitors.
3. Trade Shows
Trade shows just don’t offer an opportunity to analyze your competitors; you can create awareness about your business, develop partnerships, and get new roofing leads. The trick is to give every prospect who visits your booth a freebie that they will consider valuable. Finally, make sure that you follow up on every prospect you meet.
4. Strategic Partnerships
There are thousands of roofers in your city that can refer you to good business. You only need to organize meetings with them and create strategic partnerships. You might also consider joining the various contractor alliance groups that are in your area. Take advantage of such opportunities to bring more new clients to your roofing company.
5. Host a Free Dinner
You can also identify some of your top commercial roofing prospects and invite them for a free dinner at a four or 5-star hotel. You can nick-name it “commercial property symposium.”
6. Local Seminars
Besides hosting a free dinner, you can organize an educational-based seminar for your client. Besides, you can also host a workshop for your business networking group. This is an excellent way of getting qualified roofing leads and positioning yourself as an expert in the roofing industry.
7. Free Roof Estimates and Inspections
Your offer can break or make your campaign. By providing free inspections and estimates, you are just opening the door for new clients. Make sure that you follow up with every new client.
8. Word of Mouth
It has long been said that word of mouth recommendations is the best form of outbound roofing marketing. This means your satisfied clients recommend your roofing services or products to their workmates, relatives, and friends. This way, you will get roofing leads without spending a dime on marketing your roofing business.
9. Outdoor Advertising
You don’t have to break your bank account on huge billboards to get your roofing company name in front of prospective leads. Professional-looking yard signs and vehicle graphics that are branded with roofing company names will help potential customers remember and think of you first when they need your roofing services.
If your roofing business does not have money to invest in billboard advertising, make sure that you keep your message simple and the artwork uncluttered. This will help the passing motorists to know what your roofing company is all about and convert to qualified roofing leads later when they require your services.
Effective Inbound Strategies to Generate Roofing Leads Online
Offline advertising still plays a vital role in doing your business in the roofing industry. However, if your company does not have an online presence, it will be hard to differentiate your roofing services or products. Your roofing business will get more traction via inbound strategies than with conventional or outbound marketing techniques. Here are some online marketing strategies that will give your business quality roofing leads if done correctly;
Get a Functional Roofing Website
Having a website is a must for any roofer who wants to get quality roofing leads online. If done correctly, your roofing website can be a lead generating machine that can turn around your business fortunes. You don’t require a fancy website with several pages to get roofing leads online. Here is a list of information that you need to include in your roofing website to convert prospects into leads:
Your phone numbers and roofing company logo at the top.
Eye-catching images: Potential customers who may require commercial roofing services will be persuaded by a relatable image that you put on your roofing website
Trust Indicators: This can include everything from industry certifications to online reviews or testimonials.
A Compelling and clear Call-to-Action (CTA): Your CTA should be assertive, prominent, and clear.
Your roofing website should load faster regardless of the device used whether on a desktop or mobile phones
Your roofing website should be optimized for search engines both for text and voice search results.
Invest in Google Ads to Get More Roofing Leads Online
Google ads work differently than other forms of roofing marketing. Whereas other marketing methods require the roofer to pay an upfront fee, irrespective of whether it works or not, roofers who use Ad words only pay a small fee when potential customers click on their ad.
This is what is known as Pay-Per-Click advertising. PPC is advantageous because it helps you target clients in a specific geographical location and demographics where your roofing services are needed most.
PPC tools make it easy to track your ad expenditure against the results you are getting. Ensure that you are giving your prospects bait like a free roof inspection or estimate to help them click on your ad.
Our tested and proven tricks and tips will help you make most out your Google Ads campaign:
Optimize Your Keywords
There could be hundreds or thousands of property owners searching for roof installation or replacement services in your neighborhood, therefore selecting the right keyword for your ad is crucial. To save your marketing dollars, make sure that you concentrate on keywords that have buying intentions behind them. Avoid using broad keywords but instead, focus on more specific keywords such as
“Commercial roofing contractors.”
“Residential roof installation.”
“Roof leak repair.”
When using online advertising, roofing contractors need to promote their services or products—grabbing your potential customer’s attention with a voice or text-based text if it might seem like an uphill task. Fortunately, there are some guidelines you can follow to make sure that your roofing ad stands out online.
For instance, make the best use of your title/headline such as “Professional Roof Installation in Tennessee” and a sub-header like “Obtain a 24-hour roofing estimate.”
In your roofing website content, briefly mention your BBB ratings and incorporate a compelling CTA “call now to obtain a no-obligation roofing estimate.”
Optimize Your Budget
Failure to set the correct marketing budget is one of the errors that most roofers commit. We highly recommend that you select the daily option, so that you don’t spend a lot of dollars within a short period.
Optimize Your Location Settings
When you post a roofing advert online, potential clients living in your neighborhood should find it. Google will determine which adverts will appear in any search or not based on the specified location settings. In other words, the location settings of an ad serve as an extension of its roofing keywords.
There are two main location settings that you can use to manage your PPC campaigns. A roofer can use keywords so that the ad will only appear when the prospect types the geographical location in his or her search. Alternatively, roofers can tweak their ads only to appear when searches are done within a specific geographic area.
Whatever the case, it is advisable to select both approaches when optimizing location settings. Let’s assume you are in Nashville, TN; you can use “Nashville Roof Replacement “or “Roofing Replacement Nashville.”
Test Your PPC campaign
Make sure that every element of your ad is working as it should. Check for errors and preview how the ad will appear in the searches. Develop up to five ad variants and test to see which one will be more catching, informative, and capable of generating more qualified roofing leads online.
Create Targeted Landing Pages to Get Roofing Leads Online
One way of getting quality roofing leads online is by creating landing pages with your potential customer. The main aim of running internet marketing campaigns is to send your prospects to your roofing website. So, consider your web visitor’s first impressions. Your ads should send potential clients to the right place to have the desired impact. Your homepage might not assist a prospect in making a decision, and the wrong page can send your chances away.
For instance, if clients click on an ad for TPO roofing, they might get annoyed if they finally land on a general roofing page. If they find information about flat roofing, they will navigate to another roofing company website. Similarly, if a customer searches for “Roofer in Memphis,” they expect to see results for roofers in Memphis, TN.
It is essential to design custom landing pages for all the clients that you target. If your roofing company serves customers all over the nation, then you need to create pages for every city that you serve. If you do different kinds of roofs, then consider creating separate landing pages for each roof.
Optimize Your Roofing Website for Search Engines to Get Quality Roofing Leads Online
You need to ensure that your roofing website is secure for search engines like Bing or Google to understand. It should be engaging, creative, and optimized to draw prospects in thus making it one of the best ways of getting free roofing leads online. Here are some factors that you need to consider when optimizing your roofing website:
Make sure that your roofing website loads in less than three seconds
Add authoritative content to your roofing website
Optimize your web pages using popular keywords related to your business
Add your site to Google My Business Listing.
Collect Online Reviews and Testimonials
With over 90% of clients reading online reviews/ testimonials, this is an integral part of the decision-making process. Clients trust what others say about far more than what you promote yourself to be. After you deliver exceptional service to happy clients, request for reviews /testimonials. It is essential to have a presence on major review sites like Yelp, Facebook Local, and Home Advisor.
Use Social Media to Get Quality Roofing Leads Online
Social media platforms like Facebook, Instagram, or LinkedIn can be powerful marketing tools that are mostly free to use. Having a vibrant presence on social media allows engaging prospects personally and giving a lot of essential tips on the challenges they face and how your company can help solve them. Here are some tricks you can use to boost your social media presence:
Answer client questions live on Facebook: A live video on Facebook can generate some interest in your prospects. Take questions from customers and offer informative, thoughtful answers.
Post-after-and-before photos: To prove that you an authority in business to your social media followers; post pictures of completed projects and quotes from your previous customers.
Create a blog and share it on your social media profiles; sharing individual blog posts is an excellent way of adding value to your followers and encouraging prospects to visit your roofing website.
While such methods may not generate roofing leads directly to your business, they play a crucial role in your marketing efforts.
Roofing Leads FAQ
Q: How do I get more roofing leads?
A: Generating more roofing leads begins with establishing an online presence with roofing website design and SEO. You need to make sure that your roofing company appears on Google’s Local Map Packs so that nearby prospects can easily find your business when they conduct a local search.
Q: How do I promote my roofing company online?
A: You can promote your roofing business online with website design, SEO, content marketing, and Google My Business. The stronger your online grows, the more likely you are going to generate quality roofing leads consistently. Your roofing website should have a compelling and clear CTA that converts visitors to leads.
Q: How can I grow my roofing business?
A: To help your roofing company grow, you need to improve your online visibility by implementing various internet marketing techniques discussed in this post.
Partner with the Blackstorm Roofing Marketing team to get Consistent Stream of Roofing Leads (Both Offline and Online)
With this guide, you have numerous tips and hints on generating roofing leads, both offline and online. As a roofer, you have many tasks requiring your attention, from managing workers to sourcing raw materials. Thus, you may not have all the time to test and implement some of the lead generation tips discussed above. So let the team at Blackstorm Roofing Marketing take that off your plate!
At BlackStorm, we provide the best internet marketing and website design services for roofing contractors who want to generate more leads and book more jobs.
Are you looking for foolproof ways to generate free roofing leads online?
If yes, this post will give you tips to help your roofing website generate free qualified leads online.
And by qualified leads, we mean property owners in your area who are searching for roof installation or repair services.
Or, if you are a commercial roofing contractor, local building owners are looking for the services you offer.
For a roofer, finding new clients is key to growing your business.
There are various factors you need to consider to look for ways of generating free roofing leads online. The first one is that digital marketing is a crucial investment in your business. It takes a lot of money and time to achieve success in any marketing. This post will explain five easy ways to generate qualified roofing leads online.
Tip #1: Revamp Your Roofing Website
Your roofing website is a powerful resource that will help property owners know about your services. It is a tremendous free lead generating machine at your disposal. Long before homeowners call you or fill the contract forms, the first visit your roofing website. They may peruse it for a few minutes to check if you specialize in the type of their roof.
An easy-to-read roofing website is vital in making an impact on property owners in your area.
Here are a few tweaks that you can implement to improve your roofing websites conversion rates:
Create informative pages describing your services and their benefits to homeowners.
Develop a visually-appealing roofing website, including quality photos, and easily read pages with prominent contact details.
Make your contact details form simple to fill out. It should contain as many text boxes as possible, and provide a benefit such as a free quote.
At BlackStorm roofing marketing, our lead generating system begins with creating an SEO-friendly, stunning roofing website designed to convert prospects/visitors into qualified leads. If you want to take your roofing business to the next level, schedule a free strategy session with our team to create an informative, mobile-friendly, and high converting roofing website that will help your business generate free leads online.
Tip #2: Concentrate on What Makes You Stand Out from Other Roofers
Between niche contractors and big roofing business brands, the roofing industry is a very competitive field. So many roofing contractors brand themselves with the same messages. With the stiff competition, property owners need to know why they should trust your business and not other roofers in your area.
Almost all roofing contractors have some level of experience, so add value by telling prospects/ clients how long your business has provided exceptional services. Many roofers promise to offer a free quote, so level up your game with a free inspection. Concentrate on marketing that showcases your cut-above and strengths.
Tip #3: Improve Your Roofing Website’s SEO
Remember the numerous searches you conducted on the web. How often did you visit the second page of your search result? For most property owners, the answer is never. Over 40% of income is obtained from the search results. That’s why search engines must easily understand your roofing website. This technique is known as search engine optimization. Several factors are involved in how search engines rank your website.
Here are a few tips that roofing contractors should consider to optimize their roofing websites:
Make sure that your website loads in less than three seconds
Optimize all pages on your site with keywords relevant to your roofing website
Add authoritative and informative content to your site.
Not a direct method to generate free leads online, but having tons of positive reviews on significant directories can help your business grow. As a roofing contractor, your online reputation is one of the vital aspects of your online presence. Most property owners will conduct several searches for your business online before they hire you.
With over 90% of property owners reading online reviews, this is a necessary decision-making process. Prospects trust what other homeowners have to say about your business than anything you try to convince them. After you provide exceptional service to satisfied clients and request positive reviews, happy clients will always want to assist other stranded homeowners in finding your services. When you have a satisfied client, you can ask positive reviews on your roofing website.
Tip #5: Invest in Pay per Click (PPC) campaigns
Many popular roofing keywords appear on top of the Google search results page. They are known as pay-per-click because these roofing websites pay for every prospect who clicks on the link. When many property owners are not going past the first page, PPC ads are the fastest ways to get on top of Google search results. In fact, these ads account for over 10% of website traffic, helping to skyrocket your site traffic and generate free leads online.
Roofing contractors can take advantage of Google Adwords to start their internet marketing campaigns. PPC ads allow you to monitor your conversion rate, set your budget, and research for keywords that will resonate with your prospects/ clients. It is crucial to know that these ads are costly, but the return on investment is higher compared to other conventional marketing methods.
Start to Generate Free Roofing Leads Online Today
Generating leads is the most vital aspect of growing your roofing business online. If you don’t have a system to get free points online, then the Blackstorm roofing marketing team can help.
As a roofer, the #1 challenge you face is consistently generating qualified roofing leads. However, once you get a lead making machine that works, the advantages are endless. Unlike other roofing marketing agencies, we help to generate roofing leads exclusive to your roofing business.
If you are a roofing contractor that wants help in generating free roofing leads online, then kindly schedule a free strategy session with our experts to take your business to the next level today!
How You Can Create an effective Adwords Campaign that Generates Consistent Stream of Leads.
“We tried PPC ads but did not get any results from it.”
“It was a waste of our marketing dollars; it didn’t work.”
We meet a lot of roofing contractors each week.
90% of them believe that PPC ads don’t work.
Are Google Ads (Adwords) that ineffective in generating roofing leads?
Are Google Ads (Adwords) the worst scam ever seen?
Let’s face it…
PPC ads are not as easy as some Yellow pages, and Yelp representatives make it appear.
There are hundreds of settings, ways, and features that can make a PPC campaign to fail.
We have been helping roofing contractors with PPC ads for more than ten years and thus can show you why it’s a powerful method to generate roofing leads.
This post will explore the three main reasons why PPC campaigns fail to generate roofing leads and what you can do to create an effective campaign to grow your roofing business.
Mistake #1: Most Roofers Send Prospects/Customers Direct to their Home Page
Just because your roofing home page is the first thing that property owners see on your website, it does not make it the best place to send your PPC ads.
The thing is…
Your roofing website has a lot of things to read or click.
This creates lots of distractions for clients to read and convert.
People have short attention spans nowadays, and having various things that your prospects have to do makes them even forget why they came to your roofing website in the first place, which is.
To obtain an estimate from your company!
Instead of sending prospects/ clients to your home page, you need to send them to a landing page that gives them the main advantages and requests them to fill a form or call your business.
When you send prospects to your homepage, you may end up getting only 10% of clients calling you.
A landing page can get at least 30% of prospects calling you.
That’s 3x more roofing leads without breaking your marketing budget.
Mistake #2: Roofers Write PPC Ads That Are Easy To Ignore
To make Ad words work for your roofing business, you need to persuade people to leave Google and visit your roofing website.
This is where PPC ads come in handy.
They should have a powerful message, stand out, and be hard to ignore.
An active roofing ad will discuss the benefits you provide and what makes your business stand out from other roofing contractors in the area.
If you can craft a PPC ad that’s rich with advantages, you can quickly grab property owners’ attention and make them visit your landing page.
Mistake #3: Roofers get Behind the Steering Wheel without Knowing How to Drive
When you have a complicated and high-powered machine, you should know how to use it before you set your foot on the pedal.
You can’t win any race while you are still learning how to drive a car.
We are not saying that you cannot run your roofing Adwords campaign.
You certainly can.
But you stand high chances of generating a steady stream of roofing leads with Adwords when you partner with a reputable roofing marketing agency.
How to Create an Effective Roofing PPC Campaign
Need more roofing leads or want to grow your roofing business?
For many roofers, Adwords can seem like a waste of their marketing dollars. It can be daunting to get the right prospects to click on your ads, persuade them to become a lead, and convert them as a new client for your business.
After working with a lot of roofers over the years, however, we have learned how to produce high click-through rates of around 6% and turn a quarter of such clicks into qualified leads.
Creating an effective roofing PPC campaign boils down into how you execute the parameters listed below:
One challenge that most roofing contractors face in Adwords is targeting the wrong roofing keywords.
While you can be tempted to bid on every roofing keyword you come across, but in the long run, it creates more problems than it solves.
In most roofing PPC campaigns, we have started managing, less than 9% of their keywords produce leads. This means that the other 91% are plain useless. And to make the matter worse, those unnecessary roofing keywords consume three-quarters of your marketing budget.
That’s bad news for your roofing business.
The more dollars you waste on wrong clicks, the higher your cost per conversion becomes.
To make most out of your PPC campaign: Target the Right Roofing Keywords.
At Blackstorm Roofing Marketing, our team has spent many years identifying the most appropriate keywords for the roofing industry. We have researched and tested many roofing keywords to produce impressive results for our customers.
If you calculate the percentage of wasted ad spend by the total marketing budget, you can get a quick overview of how much money you are wasting on the wrong keywords.
Analyze the poor performing keywords and make some tweaks. Depending on the circumstance, this may imply removing some keywords, rewriting landing pages, and ads.
Unfortunately, this is the number one reason why roofers waste most of their marketing dollars on the wrong roofing keywords. They simply don’t want to spend more time in their Google Adwords account.
Now, we get it. You got so many things competing for your attention, from sourcing materials to managing employees. You don’t have a lot of time left to check your Adwords account on a weekly or daily basis.
In fact, that is one of the primary reasons why you need to hire an experienced roofing marketing agency to manage your Adwords account. However, even after bringing the right agency on board does not mean that your account will get the attention and time it requires to perform efficiently.
No wonder an average roofer wastes a lot of marketing dollars on PPC ads!
To get the most out of your Adwords account, make sure that you visit and analyze it at least once a week. At Blackstorm Roofing Marketing, we visit your Adwords account at least twice a week to ensure that results are always improving.
The last principle in running an effective roofing PPC campaign is high-quality tracking. After all, devoting much time to your Adwords account is not helpful if there are no useful statistics to look at.
High-quality tracking means tracking new contracts and conversions. Once you have followed your sales and conversions effectively, you can set your PPC campaign for success.
Grow Your Roofing Business with PPC Ads
After spending years helping roofers with Adwords account, we have found out that running a successful PPC campaign boils down to how well executed the three factors discussed above.
If you are spending time using the right roofing keywords and tracking results, PPC can produce amazing effects to your roofing business.
If you require help to set up your roofing Adwords campaign, schedule a free strategy session with our experts to see how our team can help your business grow today.
Has a storm recently rolled through your area of service? You know it won’t be long before roofers from everywhere are crawling all over the affected neighborhood. Have you ever wondered what you should do in situations like this?
I currently live near Nashville, Tennessee, and I witnessed several tornadoes roll through a couple of times. I drove through the neighborhoods that were affected, and I noticed many roofing companies are hard at work. As I was driving around, I wondered, if I owned a roofing company in the local area, what would I do to ensure that I received the most amount of jobs possible in this current situation. So, as I was driving through, I was brainstorming on how I could reach these individual homeowners with my message.
Here is a guide that I came up with to effectively reach those homeowners in a recently affected storm-damaged area:
Do Your Research
Find out the specific zip codes in neighborhoods, and addresses that have been affected by the recent storm. Find out which houses might have been damaged by the recent storm and if insurance could replace their roofs.
Google Display Ads
Once you have found the addresses and the ZIP codes in the neighborhoods, you can pinpoint where you want to target display ads. What I would do is create ads that target the homeowners offering storm-damaged roof services. Once they click on the ad, I would redirect them to a landing page with a video of you in the neighborhood weaning out the different roofs while explaining how you can help the homeowners. On this landing page, you want to be sure to leave a call to action instructions, either calling a phone number right away or filling out a lead form.
After the research you did earlier, you can go to the nearest Post Office and find out how many addresses are in the affected neighborhoods. You can ask the post office to ship to these addresses your postcard with a message telling the homeowners that you could be the solution to their storm-damaged roof.
Be sure to leave a strong call to action.
Let’s say that the storm just blew. You need to place yard signs on all major intersections throughout the entire part of the town that has been affected. Once you have started doing a few jobs in that area, leave your yard signs right where you completed the jobs. The neighbors will drive by this sign over and over, day after day. The yard sign will serve as social proof that a customer is happy with your service, and this will tell them the message.
I am personally not a fan of door-knocking because it is like you are chasing the customer instead of them coming to you. However, if you have an extra workforce, this is an exception to use the door-knocking technique. You can give your door-knockers the neighborhood’s zip codes so they will knock on each door in that affected area. It would help if you offered value at the entrance to these prospects. Try providing them with some samples (ex. roofing samples, etc.). If they are genuinely interested in your services, you can take down their information in return for a visit with samples in hand as well as a professional salesman to try to close the deal right then and there.
Google Search Ads
In times like this, you can set up Google Search Ads designed and tailored for storm-damaged searches. All the homeowners are looking for solutions to their roofs. You want to be sure to target these individuals with your ads. These tips will be beneficial leads since they are actively searching for a solution to their roofing problem.
Storm Damage Organic Rankings
Lastly, you need to create a landing page tailored for storm damage Roofing Services within the specific cities you serve. Once you have this landing page with plenty of content and you are already proactively doing SEO on your website, this page should rank effortlessly. Your competitors are doing it, so you might as well do it and make sure you do it right. If you do not currently have this ready, use this time to be proactive in the next storm. All you need to do is create an SEO optimized storm damage Roofing Services Page.
All over the country, there are different kinds of storms that can affect home roofs. But the message of this article can also be applied to each specific type of storm. If you do the action steps listed above, I guarantee you will get more jobs than you thought possible!
If you would like to hire a professional team that specializes in Roofing Marketing to implement these strategies for you then contact us today!