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Growth Strategies Lead Generation Local SEO Marketing Paid Advertising PPC Promotion Retargeting SEO Social Media

How to Market Your Roofing Services After A Recent Storm

Has a storm recently rolled through your area of service? You know it won’t be long before roofers from everywhere are crawling all over the affected neighborhood. Have you ever wondered what you should do in situations like this? 

I currently live near Nashville, Tennessee, and I witnessed several tornadoes roll through a couple of times. I drove through the neighborhoods that were affected, and I noticed many roofing companies are hard at work. As I was driving around, I wondered, if I owned a roofing company in the local area, what would I do to ensure that I received the most amount of jobs possible in this current situation. So, as I was driving through, I was brainstorming on how I could reach these individual homeowners with my message.  

Here is a guide that I came up with to effectively reach those homeowners in a recently affected storm-damaged area:

Do Your Research

Find out the specific zip codes in neighborhoods, and addresses that have been affected by the recent storm. Find out which houses might have been damaged by the recent storm and if insurance could replace their roofs.

Google Display Ads

Once you have found the addresses and the ZIP codes in the neighborhoods, you can pinpoint where you want to target display ads. What I would do is create ads that target the homeowners offering storm-damaged roof services. Once they click on the ad, I would redirect them to a landing page with a video of you in the neighborhood weaning out the different roofs while explaining how you can help the homeowners. On this landing page, you want to be sure to leave a call to action instructions, either calling a phone number right away or filling out a lead form.

Physical Postcards

After the research you did earlier, you can go to the nearest Post Office and find out how many addresses are in the affected neighborhoods. You can ask the post office to ship to these addresses your postcard with a message telling the homeowners that you could be the solution to their storm-damaged roof. 

Be sure to leave a strong call to action.

Yard Signs

Let’s say that the storm just blew. You need to place yard signs on all major intersections throughout the entire part of the town that has been affected. Once you have started doing a few jobs in that area, leave your yard signs right where you completed the jobs. The neighbors will drive by this sign over and over, day after day. The yard sign will serve as social proof that a customer is happy with your service, and this will tell them the message.

Door knocking

I am personally not a fan of door-knocking because it is like you are chasing the customer instead of them coming to you. However, if you have an extra workforce, this is an exception to use the door-knocking technique. You can give your door-knockers the neighborhood’s zip codes so they will knock on each door in that affected area. It would help if you offered value at the entrance to these prospects. Try providing them with some samples (ex. roofing samples, etc.). If they are genuinely interested in your services, you can take down their information in return for a visit with samples in hand as well as a professional salesman to try to close the deal right then and there.

Google Search Ads

In times like this, you can set up Google Search Ads designed and tailored for storm-damaged searches. All the homeowners are looking for solutions to their roofs. You want to be sure to target these individuals with your ads. These tips will be beneficial leads since they are actively searching for a solution to their roofing problem.

Storm Damage Organic Rankings

Lastly, you need to create a landing page tailored for storm damage Roofing Services within the specific cities you serve. Once you have this landing page with plenty of content and you are already proactively doing SEO on your website, this page should rank effortlessly. Your competitors are doing it, so you might as well do it and make sure you do it right. If you do not currently have this ready, use this time to be proactive in the next storm. All you need to do is create an SEO optimized storm damage Roofing Services Page.

Conclusion

All over the country, there are different kinds of storms that can affect home roofs. But the message of this article can also be applied to each specific type of storm. If you do the action steps listed above, I guarantee you will get more jobs than you thought possible!

If you would like to hire a professional team that specializes in Roofing Marketing to implement these strategies for you then contact us today!

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Growth Strategies Local SEO Paid Advertising PPC SEO Website Design

How to Get Your Roofing Business to the Top of Google Search Results

Drive Crazy Traffic, Generate More Leads and Make More Money by Claiming #1 Position on Google

Do you think that your prospects/clients ever click on the second page of Google search results?

No. They don’t do that.

In fact, over 97% of prospects do not open the second page when looking for roofing services.

Almost every week, we receive frantic calls from roofers needing help with their Google search results. Sadly, this is usually motivated by a drop in sales and negative reviews.

Fortunately, there are several steps you can take to scale up the online foundation of your business so that negative reviews are not the first thing that clients see on your site.

Remember it is always easier to combat negative search results if you control most of the first page rankings for your roofing business. This process is known as online reputation management for your roofing business.

There are various methods of getting your roofing business to the top of Google search results, but this post will discuss the tried and proven technique of making it happen.

As a roofer, you need to know that your business can be on top of Google search results in four different areas including; rich snippets, organic results at the bottom, PPC ads at the top, and Google map listings situated at the middle. This means that you have four unique opportunities to get on top of search engine results.

 

5 Techniques you can Use to Get Your Roofing Business on Top of Google Search Results

1. Use PPC Ads to Get Your Roofing Business on Top of Google Search Results

If you are searching for ways to grow your roofing business faster, then PPC ads (Google Ad words) should be your priority.

SEO and content marketing are both great ways of attracting prospects to your roofing website. The only disadvantage is that these techniques can take some time to build an impressive amount of leads/ traffic.

With PPC ads, your roofing business will be able to reach previously unreachable prospects.

Your roofing business can get on top of Google search results and earn more money with PPC ads because of the following reasons.

You will achieve results faster than from any other form of Inbound Marketing

As we have already mentioned, content marketing and SEO can take several weeks or months before they gain traction with other inbound marketing strategies.

With PPC ads, you can drive prospects to your roofing website within a few hours, not months or years.

The rule of the thumb is that the more you spend on PPC ads, the more prospects/clients you get.

If you want like 5000 prospects, you get the same number of clients within a short period.

With SEO, the aim is to get on top of Google search results for free, because your roofing website stands out from the rest out there.

With PPC ads, you are paying to get on top of search engine results through ads.

Unfortunately, most roofers think that they can throw thousands of their marketing dollars to Google and appear on top of the search engine results. Google makes sure that only the most relevant, high-quality ads claim that top spot.

Therefore you need to hire a reputable roofing market agency to craft high-quality roofing PPC ads that will help your business to outrank the competition.

2. Get Your Roofing Website on top of Google Search Results with SEO

If you want to claim the top spot on Google search results for free, then you need to rely on roofing SEO strategies to get results.

That said, getting on top of Google search results can be an uphill task, especially when you are a new roofer in the block. The best way to get on top of search results is to hire a reputable roofing SEO agency to optimize your roofing website for search engines.

Adding quality content to your site can help to skyrocket your rankings and create a great user experience. Unfortunately, there is much more to SEO than adding high- value content.

 From a technical perspective, you need to ensure that Google can easily index, crawl, and understand your roofing website. This may involve things like increasing your site loading speed, creating SEO-friendly URLs, Creating a well-structured XML site map, designing a responsive roofing website for tablet and mobile users.

At Blackstorm Roofing Marketing, we help roofing contractors to develop a local search strategy so that their businesses can appear on top of Google search results.

3. Get Your Roofing Business on Google Maps and Claim that Top Spot on Google

When you search for something online like” roofing marketing agency “or” Roofer near me”, you might have realized that Google uses location information to show nearby businesses. Obviously, as a roofer, you want your roofing business to be in those local search listings (also known as the “the local park”) in between organic listings and PPC ads.

To get your roofing business on Google Map listings, you need to optimize your NAP(Name, Address & Phone numbers) citations throughout the internet. The higher the number of local citations, the better. You also need to have a well-optimized Google My Business profile to get on top of Google search results. As a local roofer, you need to get savvy with local SEO to get ahead of the competition.

4. Use Social Media to get on top of Google Search Results

Social media platforms like Twitter, Google+ and Facebook are excellent sources of backlinks, and search engines are crediting these sources in terms of rankings. As a roofing contractor, you need to develop an effective social media strategy that will help your business to claim that top spot on Google search results. You should also consider joining other social sites like Pinterest, Tumblr, Yelp, and Houzz.

5. Use High-Quality Roofing Videos to Get on Top of Google Search Results

To improve customer’s experience, Search engines like to display videos on their search results. A video has a higher chance of being ranked on top than a landing page on the same topic. Embedding videos on your roofing website or having a Youtube channel is one of the great ways of improving your chances of appearing on top of Google search results.

Get Your Roofing Business on Top of Google with Blackstorm Roofing Marketing Services. 

Claiming that top spot on Google is not easy, but it is not an impossible feat, either. If you follow the five techniques discussed above, you will see your roofing website rankings rise steadily.

But if you want to make most out of your marketing dollars, you should work with a certified Google Partner Roofing Marketing Agency. This partner will be able to deliver topnotch internet marketing campaigns that will stretch every dollar of your marketing budget. That agency is Blackstorm Roofing Marketing!

Here are some of the benefits your roofing business will enjoy when you hire our team for services.

  • We will use our expertise to deliver the best digital marketing campaign to increase your roofing sales and Return on Investment (ROI).
  • As a certified Google Partner, we preach what we do; we test out new methods and develop PPC campaigns that yield maximum benefits to your business, we know which keywords work and those that don’t.
  • We provide great services to improve customer experience and maintain Google standards.
  • We work directly with Google to help your roofing business to appear on top of Google search results.

Blackstorm Roofing Marketing is one of the most respected internet marketing agencies out there.

When it comes to marketing your roofing business online, that is our specialty. We have a team of roofing marketing specialists who work round the clock, to make sure that your business is found online by prospects/clients. So, if you are searching for an experienced roofing SEO partner, we are here for you!

We pride ourselves on staying up-to-date roofing industry standards, latest news, and learning new strategies to make sure that our customer’s campaigns are always successful.

Speaking of customers, you can go through various glowing testimonials on our homepage to see what we mean.

If you would like to partner with us for your Roofing SEO, PPC, Website Design, and Social Media marketing project, kindly schedule a free strategy session with our experts to see how our team can help your roofing business claim that top spot on Google search results today!

 

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Lead Generation Marketing Paid Advertising SEO Website Design

Marketing Tips For New Roofing Business Owners

Proper Marketing Will Be Your Success Factor

If you are planning to start a roofing business, then you must know that operating a successful business involves more than finding a leak or installing a new roof. Being a successful roofer requires people-skills, knowledge, patience, organization, and several other character traits. A successful roofing business starts with proper marketing. But you need dedication and passion to market your roofing business properly. If you fail to recognize the essence of marketing, then the chances are that your business idea may never get off the ground.

Conversely, some roofers opt to sit back and relax without finding ways of promoting your business. If that describes your mindset, then you must be ready to learn how to start and operate a profitable roofing company. BlackStorm Roofing Marketing can help to manage the online presence of your business.

Abandon Your Preconceived Mindset

If you want to start and operate a successful roofing business, then you need to change your negative mindset about digital marketing and its benefits. If you think that online marketing is unimportant or overrated, then you will never get your business off the ground. But if you have an open mindset and put consistent effort and energy into marketing your roofing business online, then a higher ROI would be inevitable. This kind of positive mindset is what separates success roofing contractors from those who fail miserably in their business.

Wear Your Roofing Marketing Goggles

Without a steady stream of qualified leads, your business will not make money. This should be a well-understood by a potential roofing contractor. There are various things that roofers think when developing their company strategic plan, but it is paramount to know that they are not essential to launching your roofing business. Forego your dream truck for now; your only objective should be to generate countless qualified leads using any roofing marketing tool at your disposal. Just know this; no leads= no customers and ultimately no booked jobs.

Send Direct Mail

Direct mail is an effective method of marketing your roofing business offline. It helps roofers to target the areas that they serve. It is an excellent method for those roofers who cannot manage to pay online marketing upfront and can help them get temporary roofing leads. This works especially well if a local area has been hit hard with a recent storm you can create postcards and the post office can mail them to every address in the neighborhoods you want to target. 

Launch and Optimize Your Roofing Website to Get Leads Online

Once you have booked a few jobs, you need to focus on building a custom roofing website for your business. A custom roofing website acts as your business card that tells people the kind of services you offer and what sets you apart from other contractors in your neighborhood. You should do due diligence because many roofing websites lack customization and thus fail to rank for any relevant keywords.

Several free website builders are available online, but none of them can provide the control given by customized website design. Templates builders like WIX.com can create a visually appealing roofing website that does not likely convert leads into customers. With a positive marketing mindset, a good roofing website is the one that will generate more leads for your business.

Run Retargeting Campaigns

Once you have your roofing website up and running, make sure that your remarket to prospects that didn’t hire or contact you. This implies that displaying ads for your roofing business even after they have navigated away from your site. This is crucial because most prospects who land on your website will not contact your business during their first visit.

Network Locally

Networking is still an effective method of marketing your roofing startup offline. You can try to join your local chamber of commerce, and roofer meets up to tell prospects about your roofing products or services. Connect with property managers and real estate agents who hire you for services repeatedly.

Know the Value of your Roofing Leads

All leads are not created equal. If you have ever bought shared leads, then you might have learned about this concept the hard way. Roofing startups usually tend to invest in cheap shared leads, which end up ruining the business and their entire livelihood. Buying such leads is synonymous with dropping a slice of raw meat into a lion’s den. Your new roofing business will compete with well-established brands for the same lead. Unfortunately, your conversion rates will be meager. The good news is that you can get free high-quality qualified leads online through search engine optimization and custom roofing website design.

Do Proper Research

When starting a roofing company, extensive research is a crucial part of planning your business. Depending on your locality, operating a profitable roofing business can be a daunting task. Here are some critical questions that you need to answer before starting your roofing business:

  • Who are your main competitors, and how much are they charging? 
  • Residential Vs. Commercial roofing- which would be the best option for your company?
  • How many homes are in your neighborhood? Is there a huge demand to sustain a full-time business?

If there is no sufficient demand for roofing services, then your business must lookout for ways of providing additional services to boost its earning potential.

Get Help from Blackstorm Roofing Marketing Team

Starting a roofing business is not something that you can accomplish alone. Since digital marketing will be the cornerstone of your success, a little assistance from the Blackstorm Roofing Marketing team can give your business the much-needed competitive advantage. The key to making your roofing business profitable is by maintaining a steady flow of roofing leads who convert to become clients. Our roofing marketing team will help you create a custom roofing website, optimize it for search engines, and assist you to generate exclusive leads through various Google properties such as Google Maps.

Over the years, we have helped many roofers to dominate local search results and create a steady stream of qualified leads that skyrockets their business growth. As you start your roofing company, the Blackstorm Roofing Marketing team will help to market and promote your business through internet marketing solutions that will generate more sales and a high ROI. If you want to know more about how you can market your business online, then kindly schedule a free strategy session with our experts for more information.

 

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Growth Strategies Lead Generation Marketing Paid Advertising PPC Reputation Management SEO Social Media Website Design

Should You Hire a Roofing Marketing Agency or Keep Things In-house?

Increase Conversions, Leads and Roofing Sales with an Experienced Roofing Marketing Partner

Should I hire a roofing marketing agency or create a marketing department in-house? When it comes to marketing your roofing company, this can be a crucial decision to make. You may get different suggestions from your business partners but still, be confused about choosing the right option.

There are several factors to consider when determining whether to establish an in-house marketing department or outsourcing to an experienced roofing marketing agency. These factors include cost, relevance, capacity, results, stability, expertise, and perspective.

So, let us examine some facts in detail to see if hiring a reputable roofing marketing agency is the right decision for your business.

Expertise

The roofing marketing landscape is competitive and complicated. With so many tactics available- including search engine optimizationwebsite design, pay-per-click advertisingretargeting, and social media marketing, to mention a few –it is nearly impossible to assemble an in-house marketing department with all the skills to implement your roofing business marketing strategy. Roofing marketing agencies have the skills, experiences, and tools that will help you get most out of your marketing efforts.

Cost

Hiring a roofing marketing agency to promote your roofing business online is cheaper than creating an in-house marketing department. Here is how: No staffing costs. When you hire an agency, there is no sick or holiday pay, pensions or salaries, no office to rent or software to buy. Just turn us off and on whenever you need us. Time is money, and marketing campaigns consume a lot of time. A roofing marketing agency understands how to optimize your PPC campaign.

Capacity

In the modern business environment, where every roofer is asked to meet ever-shrinking deadlines and wear several hats, creating an in-house department to market your services can be a considerable challenge. Hiring a marketing agency to promote your roofing business online frees up your time to concentrate on what you do best- running your roofing business.

Perspective

A good roofing marketing agency brings a new perspective to your marketing plans. It should evaluate your good ideas and challenge you on not-so-good ideas.

Stability

Let us assume that you have an in-house marketing department. What happens when one of your staff leaves? If your roofing SEO experts get hired by another company, that expertise and knowledge leave too. With a roofing marketing agency relationship, that concern vanishes. Good roofing marketing agencies have several members well-versed with a different aspect of online marketing; therefore, your marketing campaign never misses a beat!

Reporting

Mostly overlooked, your roofing marketing agency should be motivated to report on the results they have achieved over a given period. After all, a good roofing marketing agency must be able to demonstrate value and offer a positive Return of Investment (ROI) on your marketing dollars.

Choosing whether to outsource your roofing marketing to an agency or create an in-house department can be a crucial decision. But when is the best time to hire a roofing marketing agency?

 

4 Warning Signs it’s Time to Hire a Roofing Marketing Agency

Here are the telltale signs that will help you know whether time has come to hire a roofing marketing agency:

Roofing Sales are Stagnant

If you know that there is a massive demand for roofing services in your neighborhood and your sales team and prices are stellar, the problem with your lagging sales could be ineffective marketing campaigns. A straightforward way to know? A right roofing marketing agency offers a free brief strategy session. Book one and understand why your roofing sales are dropping day by day.

They will assess what you are doing now and offer ideas for improvement. You will come out knowing how your marketing strategy is messing you up, and a conviction that you should work with a marketing agency.

Your Marketing Results are a Miss or Hit

If your roofing marketing results have been a miss or hit, you might have concluded that inbound marketing does not give results at all. Could your blame lie with your inadequate marketing approach?

A roofing marketing agency will assess your goals and challenges carefully and draft a strategy to overcome those hindrances and achieve those goals. Over time, they will refine your approach to achieve a higher ROI.

Your Sales Department is not Generating Good Leads

Assuming that your salespeople are hard-working and skilled, it could be that your marketing campaigns are producing poor-quality or few leads. A good roofing marketing agency will monitor your current sales process and incorporate its marketing services with your sales team. With the support of your sales team, they will develop a stellar marketing plan based on real results.

Low Marketing Budget

Hiring an internet marketing specialist, content creator, PPC experts, web designer, and social media specialist can be very expensive, especially if you don’t have enough marketing dollars. Creating an in-house marketing department is out of reach for most roofing contractors, but you can still enjoy all the perks of all those skills and experience at the cost of one staff!

Make Your Decision

There are various reasons why roofers should hire an agency or do their marketing in-house. Both are viable methods of growing your roofing business.

After everything is said and done, your ROI is the most important number to your roofing business. Accordingly, your decision should be based on what will give you the highest ROI and grow your roofing business. Between the options, decide which one will provide you with the maximum benefits at a lower cost.

Are you trying to choose between a roofing marketing agency and an in-house sales department? Choosing the right roofing marketing agency is the difference between getting a Google penalty and growing your business, so you should not take this decision lightly.

 

Here are some reasons why you should choose the BlackStorm Roofing Marketing team to grow your business:

No Long-term Contracts

We allow results to speak on our behalf, and so offer month-to-month contracts to our customers. You will not have to fear being stuck with long-term contracts with Blackstorm roofing marketing.

Ownership Mentality

We market your roofing business as if we own it. We strive to learn every aspect of your roofing business model – from analyzing your competitors to calculating your profit margins.

Simple Monthly Reports that you can understand

We are always honest and transparent about everything we do on your roofing website. We track the results to the bottom line (ROI).

Industry Expertise

Unlike other digital marketing agencies, who specialize in several industries, we have got a soft spot for roofing companies. If you own a roofing company, then we can be your # 1 internet marketing partner.

If you want to know how we can help your roofing business to grow, feel free to schedule a free strategy session with our roofing marketing experts today!

 

 

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Growth Strategies Marketing Paid Advertising PPC Promotion SEO

10 Roofing Lead Generation Strategies To Implement ASAP! (If Not, Could Cost You $$$)

How Roofing Businesses can Find New Clients Through These Lead Generation Strategies

As a roofing professional, has your company come to a halt in terms of new customers in the area? Are you finding it difficult to reach out to locals or find qualified leads? One of the biggest challenges you’ll face at some point in time or another as a roofing professional is finding qualified roofing leads. Sure, you can purchase leads, but what good will that do? More often than not, the companies selling leads, do not specify who their target demographic is, or the type of roofing service the customer requires. Therefore, you’re not sure what your buying until you pay for it.

What is a Roofing Lead?

Understanding what a lead is, and the types of leads available is step one in the roofing lead generation process. A lead is a person or company that’s shown an interest in your product or service in this case, roofing repair, replacement, or other roofing services. As a business, you learn of the roofing leads in your local area through one of the roofing lead generation methods you’ll utilize to grow your business.

What Types of Leads are you Targeting?

Okay, so now that you have a clearer understanding of what a lead is, i.e., a person/entity in need of the services you offer, you’ll have to understand the type of lead you’re reaching, so you can utilize the right roofing lead generation tactics to reach them. There are two types of leads which are B2B and B2C. These are defined as

  • B2C (business to consumer)
  • B2B (business to business) leads.

B2C is generally residential customers, while B2B is more often than not industrial businesses or commercial customers in need of roofing services. Therefore, the types of lead generation you’ll use with B2C might not be as in-depth or detailed. The reason being is that your B2B consumer is usually also business owners. So, they have a greater understanding of the lead generation cycle and will understand how you’re attempting to reach them. Tailoring your roofing lead generation tactics to the audience you’re trying to reach, will help you better target yourself as a roofer, to gain their trust and eventually turn those leads into customers.

Roofing Lead Generation: Best Tactics to Employ

For roofers that want to attract the right audience, it’s essential to utilize the best roofing leads and generation tactics to reach them. So, consider a few of these methods for reaching your target niche, audience, and eventually turning those roofing leads into customers.

Roofing PPC (Pay Per Click) Ads

PPC ads target advertising campaigns on Google, Bing, Homeadvisor, and other sites. These ads sit atop the organic results on Google. So, they’re the first thing people see when they search for local roofing companies on Google. You want your ads to be visible. Why?

  • Per click, companies can earn double, or more, than what they’re spending per ad
  • People click on PPC ads, so, you’re at least getting the customer onto your website
  • Most clicks go to the top 3 results on PPC ads, so you want your ad to rank highly
  • PPC visitors are up to 50% more likely to convert from roofing leads to actual customers, than people who find you through other searches

Although it has to be used in conjunction with other methods, PPC ads are a great roofing lead generation tool to use. If you need to set up and create credible ads that will convert, a web design team with the top PPC experts on staff can help!

Organic Roofing SEO

There’s no way around it; organic search engine optimization is still atop the list of roofing lead generation tactics to use. People will search Google for local roofing companies. Therefore, your site has to be optimized for

  • The right keywords (roofing, repair, installation, residential, commercial, materials, etc.)
  • Local search terms
  • Geo-targeting
  • Specific roofing services offered

Your site has to be optimized to ensure it’s atop Google’s results for local searches people are conducting. If your site isn’t optimized, consider hiring a specialist web design team to work on it.

Roofing Email Campaigns

Building an email list is one of the best roofing leads to generation methods you can utilize. When a customer indicates an interest (they fill out a form on your site or a review site), make sure you have an email campaign set up, to automatically send out follow up emails. Remind customers of your information. Let them know about promos or current specials. Tell them to schedule a free consultation by clicking the link in the email. Having an auto email campaign set up is the best approach.

Canvassing (Salesman/woman Approach)

You know that creepy door to door salesman? Don’t be that person! Instead, make sure you’re doing things correctly. When canvassing, consider doing so after a major storm in the area. Make sure you show up in

  • Full uniform
  • Are in a company van/vehicle
  • Have business cards
  • Bring your company ID

Let local customers know who you are, what your company does, and that you offer emergency roofing repair or services. If they request a consultation, excellent. If not, they are at least aware of your business, that you’re local, and the types of services you offer, given the business cards you leave behind with them.

Snail Mail or Direct Mail Campaigns

Yes, direct mail still works. Send out fliers with your company’s name and roofing services. Send out postcards with an offer for a free roofing consultation. Make sure your direct mail packages are tailored (don’t write dear customer, write Dear Mr.Smith), you can find out information about the addresses you’re sending mail to. Make them targeted, and let the customer know you are aware they need roofing services, and you have what they’re looking for.

Social Media Roofing Lead Generation

You can’t get around it; everyone is on social media today. Regardless of age, demographic, or location, people are on Facebook, Twitter, Instagram, and other social sites. So, use this to your advantage. Advertise on social media. Make sure you’re targeting roofing leads that are interested in roofing services. You can utilize an app like Boostpoint. This allows you to enter your target location, and learn about local customers who might be your next target. Make sure you’re geo-targeting those areas in the ad campaigns you create.

Attend Local Trade Shows

Trade shows are a great way to find new roofing leads. It’s also a great way to get your business name out there in the local community. There are both B2B and B2C trade shows, so depending on your niche as a roofing company, and who your target audience is, attend as many as possible. Some of the benefits of attending a local trade show include

  1. You can talk to potential customers face to face, you’re not behind a computer screen
  2. You can promote your product, your roofing services, and discuss their needs
  3. You can have customers discuss their needs with you
  4. Businesses can also set up consultations or free roof inspections (you get your foot in the door)
  5. You can take your product to the trade show, so customers can see and physically touch the roofing materials your company uses

At local trade shows, make sure you’re giving something of value away. Why would someone visit your booth if you’re not giving anything away, while the neighboring booth is giving away free magnets, pens, or other supplies? So, make sure you bring promotional materials to give away for free. Hand out pens, magnets, bags, koozies, and other items. Yes, you’ll pay for these promotional items. However, they have your company’s name plastered on them. So, every time that person opens the fridge, they’ll see the magnet and your company name. They’ll remember your business when they need roofing work done.

It’s also important to hand out business cards or schedule consultations at trade shows. And, after the trade show, call the customer or email them with reminders. Follow up with them. People tend to forget things, even their roof. So, make sure you’re following back, but don’t be overly pushy. Just give them a friendly reminder of your encounter, and let them know you’re ready when they need to call for services.

Partnerships/Alliances

Local roofing companies form alliances with Home Depot or Lowes, and other big companies which carry roofing materials. Although the terms of the agreement will vary for each company, it’s worth working with them if possible. Why? For starters, you can include Home Depot or Lowes on your website. These are names people know anywhere in the US, and they are also businesses people trust. So, if you let customers know on your website that you partner with them, and carry roofing shingles, metal roofs, or other roofs sold by these companies, it’s a great way to bolster your credibility.

You will pay a fee to these companies to utilize their name as well as the roofing materials you’ll use when working on a customer’s roof. However, it might be worth the investment, especially initially, as you can grow your brand and reputation. People trust big-name companies. So, you want to have these on your website so that you’ll be seen as credible, reputable roofing professional.

Online Reviews

 

You’re not paying for this, nor is it a direct tactic you’re using as a business owner, but it’s a great referral source for new leads. You’re going to include positive customer reviews on your website. But, these reviews only carry so much weight. Local searchers are going to visit Yelp, Google My Business, BBB, and other rating and review sites. When the reviews are positive about your business, this can generate new leads by people Googling your roofing company and calling you or filling out the online form on your site. It’s a free resource and is an invaluable tool for roofers (and any business owner for that matter).

How can you help bolster your credibility as a business owner? Make sure you have the proper tools in place to ensure your positive reviews are seen on

  • Google Maps
  • My Business
  • Angieslist
  • Facebook
  • HomeAdvisor and other sites

Make sure the reviews customers are writing are populating on as many review sites as possible. This will help your company grow in reputation, it will reach a larger contingency of potential local customers, plus people will rely on the reviews which are written on third party sites, more so than those which are directly on your website.

Online Sites Which Promote Service Providers

Have you ever visited Angieslist.com? It’s a great resource and site which compiles a list of the top local service providers in any niche that can help local customers and local roofing leads find the best local roofer. It’s not just this site; there is also

  • Thumbtack allows businesses to post their service for a minimal cost. The networking site helps roofers reach local customers. It also allows local customers to enter reviews about that service provider, so other potential customers can decide if the company is worth hiring
  • Homeadvisor.com allows companies to promote themselves as a local, licensed roofing company. This site does sell your leads to third party companies, so they’re not exclusively yours.

Although Angieslist.com is the most well-known site, which allows customers to review local businesses and review their profile, you can utilize a combination of these sites, or one, to promote yourself as a top local roofer. From there, customers will fill out the online form, with their personal contact information, and you can generate roofing leads this way.

Bear in mind you’re paying a fee to use the site as a roofing company, and you’ll pay for each viable lead that hires you. But, the returns are excellent if you can get a few big-ticket clients, and eventually referral business from those leads.

Don’t Limit Yourself… Utilize a Combination of Lead Generation Tactics for Best Results

As you can see, there’s more than one roofing lead generation tactic you can employ as a local roofing company. Regardless of whether you’re targeting B2C or B2B customers, for residential or commercial services, you’ll want to employ the right tactics, to attract the right leads. Consider using a combination of these methods, to help you gain a broader range of leads. It does take time, effort, and will cost you to attract new leads. But, it’s well worth the investment when you see the returns from one major roofing installation gig or major repair job you book.

When looking to attract new local leads, as a roofing company, these are a few of the many approaches you’ll want to utilize. So, get started on putting together your list, getting your profile ready, and building your online campaigns, to put your best foot forward to potential local customers you’re trying to reach.

Categories
Local SEO Paid Advertising PPC Retargeting SEO

All you need to know about Roofing Keyword Research

Without the right keywords, you cannot get customers for your roofing business online. It is essential to rank or advertise for the right keywords so that you can get targeted visitors and convert them. The keywords that you choose for your website can make or break your online marketing plan.

The question is, how to find the right roofing keywords?

If you look at the search count, you might end up picking keywords that are not targeted for your roofing business. If you look at the targeted keywords, you might end up choosing one which might not have a high amount of searches. That is why; you need to follow the proper procedures to select the right roofing keywords.

We will share a detailed guide which will help you with the same. It will inform you of the keywords which you should choose for your roofing business.

Let us first help you understand how to determine the value of the keyword. Only then, you can choose the right ones.

How valuable is the keyword?

The value of the keyword is dependent on two factors. It is the search volume and CPC. CPC stands for cost per click. It means that if you try to buy traffic for that keyword, it is the cost that you would have to pay for each visitor. You can find all these numbers in a Google Ad’s account by looking at the Google Keyword Planner.

Keyword value = number of searches per month * CPC

Let us give you an example to help you understand more.

If you consider the most searched roofing keyword in the United States that is “Roofing,” the number of monthly searches across the nation is around 350,000. The cost per click is about $8. It means that the keyword value is approximately $3 million per month. It means that if you start ranking for this keyword, you will get visitors worth hundreds of thousands of dollars each month-although this example isn’t feasible unless you can offer roofing products/services to everyone searching nationwide.

Therefore, when choosing keywords for your roofing company, it is essential to choose ones that have high keyword value. It will ensure that you get enough visitors to make it economically viable for you to rank for that keyword.

Now that you know the premise of choosing the keywords for your roofing website, it is time to understand the different types of keywords you can choose from.

What are the different types of keywords?

Did you know there are three types of keywords that you can choose from for your roofing business?

The three types are trophy keywords, longtail keywords, and LSI keywords. We will go into the details of these three types to help you understand how to choose keywords for your roofing business.

1. Trophy keywords:

Trophy keywords are characterized by the highest value among all the keywords relevant to your website. If you operate in Miami, the trophy keywords would be “Miami roofing” or “Miami roofer” or “roofing Miami”.

It is generally a combination of the industry in which you are operating prefixed or suffixed with the city name.

The other trophy keywords, in this case, can be something like “roofing contractor Miami” or “roof repair Miami”. It depends on the keyword value. You have to calculate the keyword value of all the relevant keywords, and the top 5 can be considered as the trophy keywords.

2. LSI keywords:

LSI stands for latent semantic indexing. Google uses LSI keywords to display relevant search results. It means that the same keyword can be varied according to the user to find the roofing companies or any other such businesses. That is why; it takes into account the LSI keywords that you use. LSI keywords in case of a roofing business can include keywords like:

  • Best rated Roofing contractors in Orlando
  • Concrete roof repair in San Diago
  • Asphalt roofing contractors in Memphis
  • And so on

The LSI keywords are precise and might have a lower keyword value. However, the advantage of LSI keywords includes:

  • Highly targeted traffic
  • Little competition
  • Quicker ranking time

That is why, in spite of the low volumes, you cannot ignore LSI keywords. They would be the first ones to bring traffic to your website when starting an SEO campaign.

3. Longtail keywords:

Once you are familiar with the trophy and LSI keywords, now comes the time to choose the longtail keywords. These keywords include keywords like:

  • How much is roof leak repair in Dallas
  • Roof replacement cost in Nashville Tennessee
  • Roofing contractors that repairs leaks in Denver

These keywords have a keyword value, which is generally lower than that of trophy and LSI keywords. However, it is still valuable because these are prospects with buying intent.

Summary

Generally speaking, it is advisable to choose keywords spread across all these categories. However, one thing which you have to remember is that you should not miss out on any trophy keywords. These can give a real boost to your business.

Some Examples of Roofing Keywords:

Now that you know the three types of keywords and how you can calculate the keyword value, we will share with you some examples of the keywords which you can choose from. These are specific to Miami, and you can replace the city with the city in which you operate.

  • Roofing Miami
  • Roofer Miami
  • Miami roofer
  • Roofing company Miami
  • Miami roofing company
  • Roofing contractor Miami
  • Roofing company near me
  • Roofing contractor near me
  • Roof repair company Miami
  • Miami roof repair company
  • Residential roofer Miami
  • Commercial roofer Miami

These are some examples of the keywords which you can choose from for your roofing business. Once you replace Miami with your city, it is essential to look at the keyword value once again to ensure that you choose the right keywords.

ARTICLE: Most Commonly Searched Roofing Keywords

How many keywords should you target for your roofing business?

Your aim should be to target as many keywords as possible. As long as the keyword value makes economic sense, you should target as many keywords as you can. The things which you should look out for include:

  • Is the keyword targeted to your business?
  • Do you provide such a roofing service?
  • Is the keyword value that enough?

After you find answers, it would become easy for you to choose the right keywords. One thing which you need to keep in mind is that the keywords should be a combination of trophy keywords, longtail keywords, and LSI keywords.

So, if you’re struggling to choose roofing keywords for your website, you can use this guide. It will ensure that by spending little time, you can find a long list of keywords. As a result, it will very easy for you to rank your website for relevant keywords and get customers online.

Categories
Marketing Paid Advertising PPC

Using PPC Gives Roofers These 6 Advantages Over Their Competition!

Do you want to outshine your competitors and get more roofing leads?

Are you wanting to create a winning advertising campaign that will allow you to outshine your competitors but unsure of the benefits it will bring to your business?

If so, this post will teach you everything you need to know about Pay-per-Click advertising and how to make it work for your roofing business.

In the modern digital world, online marketing outranks other advertising mediums in reach and Return on Investment (ROI). However, Pay-per-Click advertising is an effective roofing marketing channel that can set your business apart from the competition.

This post will define PPC and give you an overview of how it works to generate qualified leads for your roofing business.

Without further ado, let’s go!

What is PPC for Roofers?

PPC is a short form for Pay-Per-Click, an internet marketing model in which roofers pay a fee every time their advertisement is clicked. Essentially, it‘s an artificial way of driving traffic to your roofing website rather than attracting such traffic organically.

Google Ads (previously called Google Adwords) is the most famous advertising platform worldwide. It helps businesses to build ads that appear on Google search engines plus other properties owned by Google.

More potential clients are turning to Google and other search engines for roofing contractors in your area before they contact you. That’s why it’s more crucial than never to get your roofing brand listed on top of search engines like Bing, Google, and Yahoo.

PPC advertising can produce effective, quick and fast results if done properly. It is a good way of making your roofing business to appear on top of search results so that your target audience can visit your site online when they require your services.

Does Roofing PPC Advertising Work?

PPC works fast and can produce impressive ROI results for roofing contractors. Other forms of digital marketing like link building, content marketing, and SEO, take months or even years before they have a noticeable impact.

That said, roofers who want to get exclusive leads online should allocate more marketing dollars to Pay-Per-Click advertising services. With modern technology, roofers can spend their marketing dollars more efficiently with demographic targeting, keyword research, and budget adjustments.

6  Benefits of PPC Advertising to Your Roofing Business

1. PPC advertising Increases Your Roofing Leads and Sales

More traffic to your roofing website, implies leads, right? Since most of these clients are already interested in your roofing services or products. By employing landing pages that resonate with your target audience (rather than your roofing homepage), you can turn those leads into long-term clients.

2. PPC Advertising helps you to compete regardless of Your Search Rankings.

Another benefit of PPC advertising is that you don’t have to depend on search rankings or Google Algorithm changes to compete with your rivals. Even if your roofing website is not dominating the search rankings, you can still promote your products or services through PPC. This implies that you can compete with other roofers who have higher search rankings than yours.

PPC helps your roofing business to gain a competitive advantage even when you have just created your website. That’s why PPC ads are more famous with new roofers and other small business owners. Thus, you will be able to compete for clients with roofing contractors who have been operating for decades.

3. PPC Advertising Increases Your Roofing Business Recognition

As businesses or homeowners view your ads online, they will become acquainted with your roofing brand. Your roofing services or products will start to revolve in their minds as a result. That’s a great way of building your roofing business reputation online, even if they fail to click initially to your ads.

4. PPC Advertising improves Your Roofing Website Traffic

By connecting your ads to specific landing pages, you can improve the overall traffic across your whole website. Directing a client to one page normally prompts them to explore as well. Besides, these visitors are people who are already interested in your products or services, thus they are more likely to convert to a sale.

5. PPC Advertising helps your Roofing Business Reach the Right Audience

When launching a roofing PPC campaign, you can decide when and where your ad will be viewed based on several parameters like device, demographics, keywords, time, date and much more. This will help you segment the market and target the right prospects so that your products or services will appear in front of them.

6. PPC advertising is Budget-Friendly

Compared to other internet marketing methods, PPC advertising gives you value for your money. This is because it allows you to choose how much you want to spend for an advertisement plus how much you need to pay for a click. Since you have data on how your ad is performing, it is easy to tell whether your campaign is delivering results or not. When you realize that your roofing PPC campaign is under-performing, you can inject more funds to gain a higher Return on Investment.

Is Your Roofing Business Taking Advantage of PPC Advertising?

A perfect PPC roofing campaign can help to improve traffic and facilitate the growth of your brand. It helps to keep your business in front of search engines so that prospects can contact you for services or products.

High search rankings = Increased traffic = More customers to your roofing business.

A roofing PPC campaign takes patience and effort, but the final results are worth it. If your roofing business has not invested in a PPC campaign, then you are losing out potential leads to your competition. Savvy roofers understand that the key to obtaining more booked jobs and leads from the internet is by ensuring that their website appears on the first page of Google.

To achieve that, you need to work with a reputable roofing PPC agency that clearly understands your business and has helped other roofers improve their PPC advertising performance.

BlackStorm Roofing Marketing has helped many roofing companies to get exclusive leads and improve their roofing sales with PPC advertising. Our PPC experts will always go the extra mile to ensure that your business stays above the competition.

Contact us to create a strategic PPC campaign that is specific to your Roofing Business today!

Categories
Growth Strategies Local SEO Marketing Paid Advertising PPC Reputation Management SEO

How to Rank Your Roofing Website #1 on Google

Do you want your roofing website to rank #1 on Google and beat your competitors?

Is your roofing business showing up in local search results?

If you need answers to these questions, then you have come to the right place.

Every roofing contractor is scrambling to rank on top of search engine results.

But what is your business doing?

As a roofer, marketing your business online can be an overwhelming task because most of your time is spent managing workers and sourcing materials.

This post will show you how to rank your roofing website #1 on Google without wasting your marketing dollars.

But let’s first know why first page rankings are so crucial for your business.

How Do First-Page Google Rankings Benefit Your Roofing Business?

Search engine results are getting more robust- with answer boxes, knowledge panels, local results, expandable related queries, and more.

But why should your roofing business strive to appear on top of search results? With so many methods to gain competitive advantage, ranking your roofing business on the first page is worth the effort.

Here are some reasons why the first page Google rankings are so crucial for your roofing website:

First Page Rankings Means High Click-through rate

It is a well-known fact that first page rankings capture a lot of traffic but also improves your click-through rate. If your roofing website is not at the top of search results, then you are bound to miss a lot of clicks and hence lead.

First Page Rankings on Google Improves Your Roofing Website Visibility

Let’s imagine that you have a mortar and brick business location. If you were given the option of either putting up your roofing business on the quiet side street or the main road, which one would you select? Sure, many people will opt for the main road.

With over 167 billion searches each month, ranking your roofing website on the first page of Google is like relocating your business in one of the busiest streets in town. The more people visit your roofing website, the more they become familiar with your brand, which leads to higher conversions.

First Page Rankings on Google Generates More Roofing Leads

As a roofer, your objective should be to rank on the first page of Google for queries that your prospects/clients are performing online. By doing so, property owners will able to discover the products or services that you provide online with the intent to engage or buy. These property owners are likely to convert into long- term clients and leads for your business.

First Page Rankings on Google Drives Your Roofing Website Traffic

If your roofing business is not featuring on the first page of Google, then you are losing leads, traffic, and clients. In fact, a recent study found out that the first page of Google captures more than 70% of the total web traffic. Ranking your roofing website on the first page of Google drastically improves your traffic and thus helps you gain more clients and leads.

First Page Rankings on Google Increases Your Roofing Industry Authority

Getting on top of search results requires that you craft high-quality posts regularly that Google recognizes that they are meeting the needs of the users. This takes a lot of time, but the trust and traffic spike is worth the effort.

Besides, writing regularly about your roofing business and industry will help you to stay connected with the latest news/updates within your niche. Featuring on the first page of Google is crucial because it enhances the maintenance and development of a vast knowledge-base which your roofing business can stand.

First Page Rankings on Google Earns Your Roofing Business Trust

Google’s algorithm was designed to detect suspicious, low-quality, and spammy content. But if your roofing business is regularly showing up on the first page of Google, it shows that Google trusts your website for offering high-quality information, and Prospects are likely to hire roofers who Google trusts. Just like with other contracting businesses, your online reputation matters a lot when generating leads or acquiring new clients

Without further ado, let’s dive into the roofing marketing tips that will rank your roofing business higher on Google.

Find the Roofing Keywords that Prospects are searching for

As a roofing contractor, you should know what search terms your prospects/ clients are using to look for your products or services online. You can begin by brainstorming the broader terms and narrowing down the shorter keywords.

Most roofers make a mistake of optimizing for wrong search terms and thus fail to rank high in search engines. The search terms you select for your roofing business should describe what you provide as a product or service. The keyword you choose should also represent a minimum amount of traffic that will help you to rank higher in search engines like Google and Bing. This is where you need to use keyword research tools like Google Keyword Planner, Ahrefs, Semrush, amongst others.

Examples of commonly used roofing keywords include:

Roofing contractor in YOUR CITY (Roofing contractor in San Diego CA)

Roof replacement services in YOUR CITY (Roof replacement services in Baltimore)

Once you have selected your keywords, you will update your roofing website to include them. You can update them in the page description, page title, H1 tag, and spread it all over your roofing pages.

If you want your business to rank #1 on Google for competitive roofing keywords, then consider hiring a professional marketing agency that specializes in roofing SEO to achieve significant ROI results.

How to Get Your Roofing Business Rank #1 on Google through PPC Ads

SEO aims to get your roofing website pages to show up #1 in Google’s organic results for free, but this can take a lot of time, so a PPC (Pay-Per-Click) advertising campaign can be an excellent option for roofers who want faster results.

The main advantage of PPC is how fast you can drive relevant traffic to your roofing website/landing page. While other forms of roofing marketing take time to produce desired results, PPC advertising allows roofing contractors to obtain immediate results.

However, most roofers wrongly think that they can just simply dash out their marketing dollars to Google and claim the first page listings. The sad truth is that Google makes sure that only the most relevant, high-quality ads for every roofing search query.

The roofing PPC advertising model works smoothly, and that explains why they are so popular.

In simple terms, you pay only when a prospect/ client clicks on your roofing advertisement.

If you are still undecided on whether to invest in PPC advertising, here are some of the benefits it can bring to your roofing business:

  • Roofing PPC is the only advertising strategy that allows your business to get fast and instant results
  • PPC advertising helps your business to obtain measurable results- you can actually gauge your expenditure against profits or loss.
  • PPC campaigns are not affected by regular Google algorithm changes
  • It helps your roofing business to take advantage of online business opportunities
  • PPC adverts help your roofing business to gain recognition online by targeting search terms that your prospect uses to look for roofing services or products.
  • PPC advertising increases your roofing website traffic and sales
  • PPC opens doors to potential local clients (by improving your roofing website’s local search rankings)

So, if your roofing business is not investing in PPC ads, then you are not ranking #1 on Google, and thus losing those leads to your competition.

For your roofing business to take advantage of the benefits listed above, you need to:

  • Allocate more marketing dollars to PPC than the returns you obtain
  • Hire a Reputable roofing PPC agency to optimize your ad campaigns
  • Analyze what your competitors are doing on PPC and take proactive action

PPC brings many potential benefits to your roofing business because it can easily rank your roofing website #1 on Google by targeting the right prospects at the right time without breaking your bank account.

The Blackstorm roofing marketing team can help your business make the most out of your PPC campaign by crafting relevant, high-quality roofing adverts that resonate with your target audience hence leading to more leads and conversions.

Get Your Roofing website ranked #1 on Google by Optimizing it for Mobile Devices

Let’s face it.

You will not find any non-responsive roofing website ranked #1 on Google. Nowadays, customers use tablets and phones more than laptops and computers, and many local searches are conducted on mobile devices. Consequently, Google favors mobile-friendly roofing websites. A responsive website can fit into any screen size and still function optimally.

However, if your current site is not responsive, there are hiring a reputable roofing web design agency to guarantee a seamless experience for Smartphone users. Read on ten reasons why every roofer needs a mobile-friendly roofing website.

Rank Your Roofing Business #1 on Google by Focusing More on User Experience

Having a responsive roofing website is not enough.

Your website should also be user-friendly and appealing.

A roofing website with a clear-call-to-action, intuitive navigation, and responds to your client’s immediate queries will keep them engaged for long- Google will notice this and reward your site with higher rankings. The higher you rank the more traffic you obtain and the higher chances of featuring on the first page of Google.

Read on how user experience design affects your roofing sales.

Other Things that You Can Do to Rank Your Roofing Business on Top of Search Results

Google My Business

If you want to improve the online visibility of your roofing business, then make sure that you claim and optimize your GMB listing. After that, you need to gather as many positive reviews as possible. This increases your probability of dominating the local search engine results.

But how do you claim and optimize your Google My Business Listing?

Here’s how:

  • Fill out every section of your Google My Business Profile
    • The more details you include in your GMB profile, the more it can feature on the first page of Google for various searches. Generally, complete roofing Google My Business profile generates more leads than incomplete ones.
  • Maintain the same business name throughout
    • Use the same business name throughout all the platforms because Google does not love discrepancies.
  • Get Google Reviews
    • Your prospects want to see what other people are saying about your roofing business before they can call you for services. Thus, you should request your past clients to share their feedback with such prospects to increase their trust and confidence in your services.

Videos

Google loves to incorporate various images, including videos, to improve its client user experience. In fact, a video has higher chances of being ranked on top of search results than a landing page on the same topic. Embedding videos and creating a YouTube channel for your roofing website is one of the ways of ranking high in search engines.

 Start a Blog

As a roofer, starting a blog and posting articles regularly can help your business to show up on top of search results. You need to develop keywords based on the questions that prospects ask you while on the field.

Get Your Roofing Business Ranked #1 on Google with Blackstorm Roofing Marketing Solutions

Is your roofing website always ranking behind the competition? Are you tired of buying roofing leads from brokers?

If so, you have come to the right site.

Unlike other digital marketing agencies, we specialize in roofing marketing that helps your business to get in front of prospects looking for products or services.

Getting your roofing website on top of search results can be overwhelming if you know nothing about roofing marketing.

We develop foolproof digital marketing strategies proven to generate leads at a lower cost.

Over the years, we have helped many roofing contractors achieve great results through our unique online marketing strategies.

At BlackStorm Roofing Marketing Pros, we take away all the hassle, annoyance, and confusion so that you can concentrate on what matters- running your roofing business.

From creating a stunning mobile-friendly roofing website to managing your PPC campaign, we will handle every aspect of your roofing marketing to make sure that your business outranks competition.

If you are looking for a unique strategy to rank your business on top of Google, contact us for a free strategy session today.

Categories
Paid Advertising PPC Reputation Management

Is a Landing Page Crucial for Your Roofing Business?

Increase Conversions and Pay Less Per lead with A Proper High-quality Roofing Landing Page(s)

Are you paying for ads and searching for the best way of converting your roofing leads to clients?

Do you want to increase your roofing leads through advertising campaigns?

If so, this post will explain how an entire landing page will help your roofing business generate leads and drive conversions.

As a roofer, converting your site’s visitors into leads is the initial stage of establishing a relationship between your business and prospects.

If you are directing your entire roofing website traffic to the homepage, then you are losing leads and sales to your competition.

Without further ado, let us dive into the basics!

What is a roofing service Landing Page?

In roofing marketing, a landing page is any web page that is mainly designed for an advertising campaign. A roofing landing page is a follow up to any offer or promise you have made on your website.

Unlike other web pages, which have several goals to achieve, a landing has only one objective of converting visitors into leads. It is for this reason that landing pages are considered the best option for boosting conversion rates of your roofing advertising campaigns and minimizing the cost of conversion or acquiring leads.

A landing page is a very first page a prospect’s land when they click on your roofing PPC advertising campaign.

Why Should Your Roofing Website have a well-designed Landing Page?

Landing Page helps your Business to Generate Exclusive Roofing leads.

If you are conducting a digital advertising campaign for your roofing company, then landing pages are the best tools to generate leads. So, if you have not included a landing page on your roofing website, then you are wasting your marketing dollars. Besides, paying for many clicks that don’t convert into leads/clients and increasing the bounce rates of your roofing website.

Moreover, prospects click on your ads since they are eager to learn more about your business. If those prospects land on a page that does not persuade them to take action, they will leave and go to your competitors.

For example, imagine that a prospect is looking on Google for “Roof Replacement Near me” He gets several results. He decides to click on the ad. But, unfortunately, the click directs him to some other roofing homepage, where a roof replacement is not discussed. What would he do? He will immediately leave the page.

So, if your roofing business lacks a well-designed landing page, then you are losing many potential clients to the competition. Therefore, a landing page is essential for successful roofing advertising campaigns since it converts clicks into qualified leads and drives relevant traffic to your roofing website.

A Well-Designed Landing page boosts your Roofing SEO Efforts

Google quickly indexes a well-designed roofing landing page. Also, Google shows them for the relevant keywords for your roofing company. Having unique landing pages for various roofing products or services improves your online visibility with high-quality content.

This helps to position your roofing website on top of the search engine results. It also assists prospects in finding you online due to the posts published on your landing page. This enhances their experience, prompting them to convert more.

Well-optimized roofing landing pages will improve the quality rating of your page. Prospects can easily find what they are searching for on your page. So, optimizing your landing page with SEO can help your roofing company in the long term.

Roofing SEO is not an overnight affair since it takes time for Google to reward your efforts. However, the results are accurate and cost less than paid search advertising campaigns. Thus it saves you a lot of marketing dollars because you will not require paid marketing programs to skyrocket your roofing business.

How Do You Get Most Leads/Clients Out Of Your Roofing Landing Page

Conversion Focused Design

If you want your roofing landing page to generate great results, then make it simple to understand and help them to convert. It should clearly state what your roofing company has to offer or call-to-action button. If your roofing website lacks this specific information, prospects will read through your site and go back to your competition for service. This will adversely reduce your conversion rates.

A conversion-focused landing page is what gets results for your roofing advertising campaigns. Whether you are encouraging prospects to sign up for free roof estimates or inspections, your landing page should redirect them to your objectives.

Messaging Consistency

Generally, the message of your roofing advertisement should match the information given by the landing page. This is the primary reason why these pages are created. Roofing advertising campaigns deliver exceptional results when they offer a consistent experience.

If your PPC advertisement promises something and your landing page delivers a different thing, then you are confusing potential clients.

Final Thoughts

A well-designed landing page can differentiate between effective roofing advertising campaigns from mediocre ones. Luckily, by applying the tips in this post to your landing pages, you can craft a compelling landing page for your roofing company.

If you are advertising your roofing business online in Google Ads or other PPC platforms, then having a well-designed roofing web page is incredibly essential. It can differentiate between acquiring leads and wasting your marketing dollars online.

Need Help with Your Roofing PPC Campaigns?

According to recent statistics, Google Ads earned over 116 Billion dollars in income. This clearly shows that most businesses strongly believe in online advertising.

If your roofing company can learn to serve its client better with simplified PPC ads, then you are going to have high conversion rates and roofing sales. Pairing a well-designed landing page with any of your roofing PPC campaigns will significantly boost the revenue base of your business.

Our team at Blackstorm Roofing marketing is willing to help your business to develop deeper customer relationships and make your roofing business to grow.

If you want to learn more about our roofing PPC services, kindly schedule a free strategy session with us today.

 

Categories
Growth Strategies Local SEO Paid Advertising PPC Promotion SEO Website Design

How to Acquire Roofing Clients from Google Search

How to Acquire Customers from Google Search

As a business, you want to rank as highly as possible, regardless of the location you operate in. So, how do you acquire more customers through Google search? Google My Business is not only vital to ensuring your company is properly listed as a business, but also makes it easier for searchers to find your NICHE company online. Your site has to be chosen by Google in order to generate leads.

1. Get Searchers to Click on Your Website

Improving ranking via SEO searches is critical to being seen for the top Google search results in your niche. You need to work on your website and the SEO you’re doing on it, in order for Google search ranking to improve organically. Although it will take time, the more people click on your site, the higher it is going to rank atop the search engine.

2. Guide Visitors to become Leads

Okay, you got people onto your site, now what? Your Roofing website should be developed in a manner that it guides visitors towards becoming leads. It should flow well, provide them the information they’re looking for, and allow customers to easily find what they want, without having to dig through every single space on your website. Informative pages and having a website that is designed for the searcher, will also help contribute to increasing your rank organically through Google search results. (Download the Website Conversion Guide)

3. Optimize Your Website for Lead Generation

Attractive landing pages, email campaigns, and calls to action, are just a few of the ways in which you can generate more leads on your website. The more leads you have, the more likely it is that these leads are going to transition into clients. Build trust, create a relationship, and this is going to bode well for your business and search engine rankings.

4. Run Google Ads

Google ads are obviously paid for ads, but they’re going to help generate leads and more clicks to your site. Landing pages and ads that show up atop the Google search results for Roofing, are likely going to gain more traction and attention from searchers. So, people are more likely to click on them, meaning they’re led to your site.
There’s no single tool you can rely upon to help improve your Google search engine ranking. However, utilizing a few tools to help improve SEO, build trust, and help guide your visitors to the right location on your page, will work wonders in helping acquire new clients over time.