Categories
Growth Strategies Marketing

Why Should Someone Choose Your Roofing Company Instead Of Your Competitors?

Create a Unique Selling Proposition to Showcase Your Roofing Company’s Value –

As a business owner, you’ll quickly learn that in Roofing industries, especially smaller ones, uniqueness is key to distinguishing yourself from the competition. Making your Roofing business distinguishable from others will help set you apart from the rest and help increase your customer engagement.

A Unique Selling Proposition (USP) is essential for every new startup trying to set themselves apart, and create a gap between themselves and other companies in Roofing. Your USP is what will set you apart from the rest, what indicates your company is superior to others, and what distinguishes the product/services you have for sale, that competitors don’t. Although marketing has changed significantly over the years, delivering a great USP is still key to distinguishing yourself as a leader in Roofing. And, it is something every startup has to do if they want to outshine the competition. Your USP has to be clear and must be immediately identified in every marketing campaign/material that your company sends out to your consumer audience.

A Unique Selling Proposition is going to be created based on various factors. Your company can set its USP based on

  • Location
  • Company size
  • Great customer service
  • Pricing (more affordable than competitors), and nearly any other focal point that distinguishes your business from the rest.

With these factors in mind, businesses must remember that creating a USP is more than just telling their Roofing clients, “we have the lowest prices.” Sure, lower prices is a great point, but what else does your company do better than the competition? You have to paint a picture for your Roofing audience with the USP you deliver. The more creative, and the more value your USP creates, the more it is going to distinguish your business from the competition in Roofing. Especially in a crowded marketplace, you’ll have to do as much as possible to set yourself apart from your competition. With a great USP, you’re halfway there!

What does it take for your Unique Selling Proposition to outshine the competition? First and foremost, it has to be completely unique from your Roofing competitors. If your USP is similar to other competitors, what value are you offering your customer? If your USP isn’t unique, customers aren’t going to look at your product and differentiate it from that of your competitor. Secondly, your USP has to be exciting. You want to deliver a USP that elicits conversation, you want it to spark interest in your Roofing audience. Third (and most important), your USP should be unique. If your Roofing competitors can easily copy it, or create something that is similar, then it is not unique. And, what value does this provide your customer?

What Does Your Business Stand for and What is it Known for? –

If you don’t understand what your business stands for and what you want it to be known for, how do you develop a creative USP? It’s impossible. Therefore, every Roofing business has to understand its focal point. They have to understand their values, what they want to deliver to their audience, and how they are going to sell and drive that point home to their audience.

You don’t want to be known for lots of different things. In a competitive Roofing niche, you want to be a specialist, and be viewed as an expert, in the product or service your company provides that competitors can’t offer. Confusing your audience is only going to push them elsewhere, and this is the last thing you want in a competitive roofing niche. Understanding exactly what you want your company to be known for, will be the primary driving force behind creating your USP that you’ll deliver to your audience. When you select the good/service that you’re superior in creating, your business will become well-known for that, and you’ll be seen as an industry leader for that. This drives the creation of the exceptional USP you’re trying to put out there for your Roofing audience.

Need help in creating a powerful USP? Not sure where to start your campaign as a business? We can help you distinguish yourself as a leader, regardless of your location. Schedule your consultation with us today!

Categories
Growth Strategies Marketing

How The Modern Day Consumer Makes a Purchase Decision

Meet the Modern Day Consumer

Let’s think of some big-name companies. Circuit City, Sears, Blockbuster, and Polaroid, just to name a few, are companies that were huge in their day. So, what happened to them? In short, they didn’t keep up with the changes or transition to what the modern-day consumer is looking for. Even with a great product line, these major companies have gone out of business. There’s just no way to get around the fact that businesses today have to know what the modern-day consumer is looking for, and has to deliver on it in order to stay in business and thrive.

Many tech startups have come and gone. Major players have fallen out of the public’s eye. Today, with technology and everything it has to offer, Roofing companies have to do more to keep up. It’s imperative that companies stay ahead of the curve if they want to survive in a highly competitive, online-driven world. The companies above have one thing in common. They lived in a seller’s market and weren’t willing to change or adapt to the buyer’s market. Eventually, they went bust.

Modern-Day Technology: It’s all Connected Meaning Your Company Has to be

There’s no need to “log on” any longer. Today, with mobile devices, consumers are always connected. You name it, and we’re connected. TV, our refrigerators, smartwatches, thermostats, and so many other devices are always on. And, with the IoT (internet of things) all around us, it’s virtually impossible for companies to think they can survive if they aren’t always on as well.

Mobility Reigns Supreme in Today’s Online-Driven Buyer’s Marketplace

On average, people are connected to their smart devices about 17 hours per week. Step back and think about this for a minute. We’re checking email, we’re on our smartphones, tablets, and virtually everything is mobile. This is what the modern-day consumer is looking for, and this is what Roofing companies have to deliver if they want to stay afloat. If your website isn’t mobile-ready or mobile-friendly, it’s greatly going to hinder your ability to compete.

When people are “in need” of a good or service, they have a mobile device at their fingertips. Imagine your customer can look up the best mechanic, repair shop, or virtually any Roofing industry/company, from anywhere. So, if your company doesn’t have a mobile site, and customers can’t find you (or easily navigate your website on a mobile device), you’re going to suffer. Your website has to be responsive. It has to navigate easily on mobile devices, load quickly, and, above all, deliver exactly what the modern-day consumer is looking for when they want it.

And, it’s not only Google’s algorithms telling you that you need a mobile-ready site. With smartphones having GPS and other tracking systems built into them, you need to focus on local, as well as mobile optimization, if you want to ensure your audience can easily find you.

The Modern Consumer: Matching Their Needs with Your Business Practices

The internet has destroyed the Yellow Pages we relied upon in the 1990s. Today, any Roofing business has to have a mobile-ready site, if they want to reach the modern-day consumer. Being a local, Roofing service industry, isn’t enough today. Although it was enough 20 years ago, there’s so much competition that companies have to step their game up to keep up with the competition.

Think of it this way. A smartphone can compare dozens of plumbers (ac repair, mechanics, etc.) side by side. If your Roofing company isn’t easy to find online, you’re missing out on these local searches.

Tech Advances Go Hand-in-Hand with User Advancements

Technology is essential. We use it for communications, to get from point A to point B, to find things, track goals, and improve things. We need it and use it regularly. Therefore, companies have to find ways to keep up with the ever-changing need of the modern-day consumer and understand that they’re using technology regularly, in order to remain in those consumers’ minds.

A Change in Mindset and Behavior: Competing in a Buyer’s Marketplace

Today, consumers are looking for the best. They aren’t just settling on a plumber they know or have hired in the past. It’s a buyer’s market. Technology gives consumers more choices and allows them to easily find what they’re looking for. Therefore, businesses have to make transitions to keep up with the modern-day consumer and their needs.

For any Roofing business, you have to remember that consumers are looking for convenience. They want your business to be easy to find, and they are only going to hire you if you are the best. So, you need to transition and you need to create your business as a leader within your Roofing in order to be seen by the modern-day consumer.

What’s Important for Today’s Modern Day Consumer?

Consumers focus on various factors in deciding on a Roofing company to hire. Some of the many important factors that the modern-day consumer is looking at includes

1. Reputation/ratings – Positive reviews from previous customers do wonder for your business and its online visibility and reach.

2. Information – Your company needs to provide relevant information, location, services, and everything the modern-day consumer wants to know, in order for the consumer to select your company, in your Roofing, as opposed to a competitors

3. Readily Available/Accessible – The website has to be responsive. Customers have to quickly find your Roofing site, it has to be mobile-friendly, and it has to be navigable. Can customers schedule an appointment online? Is there an FAQ page on your site? The more information you can provide, and the more readily available it is, the more likely the modern-day consumer is going to consider your company, within your Roofing industry, rather than turn to a competitor.

4. Cater to their needs – You need to go above and beyond to deliver what consumers want. Especially with so much competition online, and the fact that consumers can easily find dozens of Roofing competitors with a quick search on their mobile device, companies have to do as much as possible, to outshine their competitors.

Since a Roofing competitor is just a Google search away, your company has to work harder than in the past to reach the modern-day consumer. You have to cater to their needs, provide the best service, and make things (searches and information) readily accessible. Consumers are pickier today because technological advances allow them to be. If your company isn’t willing to cater to those needs, and the Roofing consumer, you’ll quickly find yourself in the seller’s market (think of those major companies we highlighted above), and out of business before you’d like to be.

Want to Get Chosen? What Your Roofing Business has to Do

Consumers today don’t think in the same manner as consumers of the past. Today, they can shop on Amazon, and buy products for a fraction of the price than they cost at department stores. And, they can have these items delivered in as little as a few hours.

Then, there’s Netflix. We can stream an entire season of a show or a movie over a weekend. The modern-day consumer wants immediacy. Uber and Lyft have basically abolished the Taxi industry. Why? The prices are cheaper, consumers can get a ride in a matter of minutes, plus they can get a driver with the touch of a button on their smartphone.

What does all of this tell you as a business? It should tell you that the modern-day consumer is in control. They want convenience and they’re going to do everything possible in order to get it. It’s possible to shop from virtually anywhere on a smartphone or tablet. And, with lower prices than in department stores, why wouldn’t the consumer do so?

Plumbers, ac technicians, mechanics, and other companies in these Roofing service industries, have to focus on adapting to the “anywhere, anytime,” mentality. If not, they’re going to get outdone by competitors who are willing to transition and are willing to give their Roofing audience exactly what they’re looking for.

A Digital Presence Matters

Consumers can find you virtually anywhere today. Your website is just one source of information for the modern-day consumer. Then, there are social media, there are online review sites, and there are other digital mediums where they can find you. What does this mean for your Roofing company? Basically, it means you have to do everything possible to ensure the information that the modern-day consumer is seeing is accurate. You have to work to ensure they can easily find what they are looking for, and that they are reading positive reviews about your company.

What are some ways you can improve your digital presence? And, what are some things you’ll want to change if the information isn’t correct? For starters, you’ll want to

– Check your email, telephone number, website address, and other contact information online
– Create a professional website, which is mobile friendly and easy to navigate
– Have an excellent logo, which depicts your company’s message and brand
– Have a social presence for your Roofing business on Facebook, Twitter, Instagram, and other social media outlets.

It’s not enough to have these accounts. Today, you have to make sure that the information the modern-day consumer is seeing, is accurate. Therefore, you’re going to want to vet these sites as a business owner, focus on correcting the information that isn’t accurate, and making it a focal point to ensure you are getting positive information (in the form of online reviews), so that your Roofing consumer audience is seeing you in a positive light, regardless of where they find information about your company online.

Is Your Website User-Friendly?

This is quite possibly one of the most important factors to your Roofing consumer audience. You’ll want to have a desktop website as well as a mobile website. Remember, your audience is going to find you on their smartphone, their tablet, and other mobile devices when they’re on the go. If you’re not catering to the modern-day consumer, you’re going to miss out on reaching your Roofing audience, and you’re going to lose to local competitors within your industry as a business owner.

Are You Social?

The modern-day consumer is on virtually every social media app. Instagram, Snapchat, Twitter, Facebook, are just a few of the many places where they can find your information. As a Roofing business owner, you’ll want to make sure that your audience can easily find you on these platforms. Furthermore, you’re going to want to update your social media accounts regularly, post to these accounts frequently, and engage with your audience as much as possible, in order to ensure you’re capable of keeping up with the industry demands, in today’s highly mobile consumer-driven marketplace.

Are Reviews Positive?

BBB, Yelp, Google reviews, are a few of the many places consumers are going to read about your company. So, what it says on these sites matters. In fact, it matters more than you might imagine in certain Roofing industries. As a business owner, you’re going to want to focus on creating a positive impact for the modern-day consumer online, so you’re going to have to make every effort possible to ensure you’re providing the best service and customer service to your current audience. Ask them to write reviews, and find out ways in which you can furnish more positive reviews, which will have a positive impact on the modern-day consumer that you’re trying to reach.

To Sum it Up…

Everything matters! You might think one negative Yelp review won’t hurt, but it does. Or, you might think that your lack of presence on Facebook isn’t important, but it is. With a buyer-driven marketplace today, and everything being readily accessible on mobile devices, it’s important to focus on being visible on mobile platforms as a business. Doing so will not only help you attract more consumers but also obtain the positive presence you’d like to have online, regardless of the Roofing audience you’re trying to reach as a business owner.

Categories
Growth Strategies Marketing PPC Promotion Reputation Management Retargeting SEO Social Media Website Design

How to Choose Your First Roofing Marketing Agency

Do you want to expand your roofing brand’s reach, generate exclusive leads, and increase your sales?  

If yes, this post got you covered!

But how do you market your roofing company with limited in-house workforce or no marketing professionals at all?

You need to hire a reputable roofing marketing agency for help.

Sounds so easy, right?

Not always, particularly if you have never worked with a digital roofing marketing company before. What questions should you ask first before hiring a roofing marketing firm? What unique qualities should a reputable roofing marketing agency possess? And what type of results should you expect?

 What does a roofing marketing agency do?

 Without further ado, let’s dive into the basics!

What is Roofing Marketing?

Roofing Marketing refers to the process of promoting your roofing services/products to potential clients within your geographical service area. There are several unique ways to market and promote your roofing business, including door hangers, print ads, television, and radio commercials. You can also depend on client referrals and word of mouth recommendations to bring new clients to your business.

While the cost of traditional channels of marketing continues to rise, their effectiveness at producing leads has been decreasing over recent years. This trend can be attributed to the growth of digital and marketing channels. As most clients/ prospects spend much of their time online, it is vital that you make your roofing website and other accompanying online tactics an integral part of your roofing marketing strategies.

The essential component of your digital roofing marketing strategy is your roofing website. Every content on your website should talk directly to your ideal prospects, based on the client profile that you had initially created. Your roofing website should allow prospects to accurately and quickly vet your company as being capable, trustworthy, and experienced to complete the project. A roofer should include customized photos, actual members of the marketing team, client reviews, and testimonials on their roofing website to give confidence to users that your business can be trusted and counted.

 

Besides a stunning website, your roofing marketing strategy should also incorporate other content marketing forms such as videos, social media marketing, and email newsletters. These are all unique tactics of reaching out to prospects with well-targeted messages that prompt them to take appropriate actions.

For instance, you can send out an email newsletter to your former clients providing a free roof inspection or running a successful paid ad search campaign using ZIP codes of areas that were recently hit by a storm. Video is another great way of connecting with prospects and converting leads into clients.

SEO (Search Engine Optimization) is a must for any effective digital roofing marketing campaign. When clients are looking for roofing services online, they are not likely to go past the few listing on the first page of search engines. So, you must make sure that your roofing website appears on the first page of search engine results for customers to find your services online.

Why Do You Need to Hire a Digital Roofing Marketing Agency?

If you are like most roofers, what forces you think to engage a roofing marketing agency is it to answer this question “Do I outsource my roofing marketing to an agency or do it in-house?”

The decision to hire a digital roofing marketing agency usually is influenced by the few scenarios outlined below:

Your In-house Roofing marketing team is overtaxed and small

If your in-house marketing team is unable to meet the ambitious growth objectives of your roofing company, then you need assistance. Even though your in-house staff can do the job well, they may lack the effectiveness and efficiency of a roofing marketing agency. Hiring a reputable digital marketing agency will help you and your employees to concentrate on other crucial duties of running your business.

You Have a Limited Marketing Budget

Lack of enough marketing dollars makes it impossible for your business to hire additional marketing professionals. When you outsource your roofing marketing, you will save a lot of dollars. Hiring people, acquiring facilities for their work and training them are some of the things required to create a marketing department in your business. While outsourcing your roofing marketing will require you to part with only a fixed amount every month. It will save you money that could be used on buying marketing programs and paying salaries.

Outranking Your Competitors is Becoming Difficult

As a roofer, you need innovative digital strategies and new technologies to stay ahead of your rivals in the market. Your in-house team may lack the innovation and technology required to get ahead of the curve. Fortunately, hiring an experienced roofing marketing agency will help your business to outshine other roofing contractors online.

If the scenarios described above sounds familiar, then you have come to the right place. Because selecting the right roofing marketing company can give you the industry experience and fresh perspective that can help your business stand out from the crowd online. Here’s how:

What Can a Roofing Marketing Agency Do For your Business?

 There are several critical competencies that any modern roofing marketing company should deliver, including:

SEO (Search Engine Optimization)

This is a very crucial online marketing technique that helps to put your roofing website on top of search engine results when customers search for your services or products online. Read on the importance of SEO for roofers in 2020 to learn more.

Roofing Website Design

Your roofing website should be a true reflection of your business strengths and professionalism. A roofing web design agency helps your business to stand out as a leader in the competitive roofing niche.

Reputation Management

This service helps to establish, monitor, and grow your roofing brand’s standing on the company, product, and online review sites. Prospects/investors search for information on review sites before they make their decision.

Social Media Marketing

Keeps your roofing brand relevant, visible, and increases engagement in social networks that your target audience uses most. An experienced roofing marketing agency knows how to make your brand famous on multiple social media platforms.

A top-notch roofing marketing company will offer all the services described above but boost their impact on your business by handling campaign management, strategy, monitoring, continuous improvement, tactical plans, and accurate reporting.

Wait, Does My Roofing Business need all the services described above?

A roofing marketing company list of services can feel overwhelming, mainly if you are a new roofer on the block! A good roofing marketer should be sensitive to roofing companies that are new to outsourced marketing services and those that have little or limited marketing budgets.

The trick to success here is to select an agency that is willing to start small and scale-up with time. You can start with one campaign, business project or location and then diversify later after you have achieved some good results. This is a common practice- you don’t have to break your bank to dive into all the marketing methods discussed above.

How to Choose the Right Roofing Marketing Agency

When it comes to roofing marketing agencies, a single online search will reveal dozens of them that live near you. But how do you know whether your roofing marketing is the real deal or not? 

Here are some crucial tips to help you out;

Match their Experience and Skills to Your Unique Needs

This is crucial. Examine your roofing marketing agency skills to check whether their specialty aligns with your unique needs. Do not go for a generalist! Instead, search for a roofing agency that concentrates on a few areas and performs them very well. Such an agency will be well-placed to deliver remarkable targeted results than a big agency that does everything sparingly.

Know that it is more about Tactics and Skills

It is good to have fancy technologies, whistles, and bells (Sometimes they can assist). But when it comes to choosing a roofing marketing agency, you need an agency that is visionary to act as your partner.

Cost Should Match the Experience level and Value-added

You can be tempted to select the cheapest roofing agency out there, but know that such agencies are not worthwhile in the long run. The more qualified and experienced an agency is, the more expensive (usually), but the more they can help your business achieve its goals. Request for case studies that are specific to your roofing business and be wary of agencies that promise fake results

Partner with a Roofing Industry Expert

You can narrow down your search by looking at agencies that have experience in the roofing industry and can thus understand your unique problems. Hiring an agency that is experienced in roofing marketing can help you out.

Assess their Unique Analytical Capabilities

The ability to implement a roofing marketing strategy is only part of the process. Data analytics is an integral component of developing successful roofer marketing campaigns. Your digital marketing agency should be in a position to optimize and analyze results accordingly. You need to check whether the agency has the right analytical tools or platforms to achieve good results.

Read Client Reviews

Nowadays, customers read reviews before they make a buying decision. Thus, building an excellent online reputation is a crucial part of any roofing marketing strategy. Read online reviews first to get a glimpse of what it is like working with your roofing marketing agency.

Ask Questions

Here are some of the critical questions to ask before hiring any roofing marketing agency:

  • How long have they been operating the business?
  • Are they members of professional associations that are crucial to your roofing industry?
  • What services do they offer?
  • How did they help other roofers achieve results?
  • What is their level of expertise?
  • What is their current customer retention rate?
  • How frequently do you receive new campaign reports and updates?

What Can You Expect When Working With Blackstorm Roofing Marketing Team

 There are many roofing marketing agencies out there, but we have what it takes to make your roofing brand successful in the competitive landscape.

Here are some of the reasons that have made us stand out from our competitors:

No Long Term Contracts

Unlike other digital marketing agencies that force you to enter into cumbersome contracts with them, at Blackstorm Roofing Marketing, you only pay for services rendered. You will not be worried about being stuck in long term marketing contracts with Black storm roofing marketing.

Ownership Mentality

We market your roofing business as if it is our own. Our marketers embrace the “Think a roofer” attitude in all our marketing projects. That mentality helps us to learn every aspect of your business before developing a cut-throat digital marketing plan for you.

Take Advantage of Our Experienced Roofing Web Design Team

Our professional design team focuses on creating roofing websites that are responsive, visually-appealing, and can generate leads on auto-pilot. And when you combine that with SEO, you are going to crush your competitors online hassle-free.

Proven Approach

The most successful roofers take a strategic approach (Instead of a tactical one) when running their business. That’s why we make data-driven decisions, treat your roofing website as lead generation machine, optimize your conversion rates, and establish the credibility of your roofing business.

Industry Expertise

Over the years, we have worked with many roofers like you to achieve remarkable results. If you are searching for a digital marketing partner for your business, then we are the right agency for you!

Result Oriented

Some roofing agencies will promise you first page rankings, more conversions, and more booked jobs. But we know that there is no more significant benefit than boosting your revenue potential. That’s why we track all our marketing efforts down to your bottom line.

Excellent Customer Service

We want you to be pleased with our service (and, of course, ROI results) and refer your friends or family for assistance.

Final Thoughts

Are you planning to hire a roofing marketing agency but don’t know what to do next? Feel free to contact us; we will be glad to answer your questions. Schedule a free roofing marketing strategy session with us today.

Categories
Growth Strategies Local SEO Marketing Reputation Management SEO

Why Every Roofer Needs An Optimized Google My Business (GMB) Profile

Generate More Leads, Obtain Countless 5-Star Reviews, And Drive Traffic To Your Roofing Website With Google My Business Profile For FREE

As a roofer, you need to market your business for it to grow and expand. However, marketing your roofing business can be an uphill task because of the massive budget and time constraints involved in the process. Since roofing is an on-demand industry where return clients are not common, you need to make sure that your business is listed with Google My Business so that prospects can find your business through search results online. This post will show you how Google My Business can help generate roofing leads, drive traffic, and increase sales for your roofing business. And the best part…….GMB listing is FREE!

Want to Make More Money as a Roofer? List Your Roof Contracting Business with Google My Business and Book More Jobs Today!

According to Google:

“Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers to find you and tell them the story of your business”- Google

 

As a roofer, setting up your Google My Business account will assist you in managing how your business information appears on Google maps and Google search. It creates an easy way for prospects to find you online because it provides crucial information like your business location, name, opening and closing hours, plus phone numbers.

 

Here are a few advantages that roofers can enjoy by listing their business with Google My Business:

Manage your Information

When business or homeowners require your services- particularly when facing a crisis- they will first do a Google search and contact the first roofer they find on the page. As such, they are likely to reach your business if you have high local search listings. Listing your roofing business with Google My Business will make it easier for prospects to find your street address, website, location, and operating hours.

Collect Reviews

As with any other contracting business, roofing reviews help to generate more leads and increase your roofing sales. Google My Profile provides an excellent platform for roofers to collect happy thoughts from previous clients.

Interact With Clients

Google My Business profile allows roofers to read and reply to comments/reviews left by clients and uploading photos of their most recent work. As your clients leave their feedback, you must respond to them regardless of whether they are negative or positive.

Get Insights

Your Google My Business roofer profile will help you to know how people search for your services and regions they are coming from.

Boost Credibility

Your Prospects or customers have various options at their disposal when searching for a reputable roofer in their neighborhood. Thus, you need to ensure that your business appears as a verified roofing business in Google search results.

Drive More Traffic By Creating Your FREE Google My Business Roofer Profile Now! IT’S EASY!

Even if you have a limited marketing budget, your roofing business can get ahead of over 40% of your peers who have not claimed their GMB listing. Here a few steps to follow when listing your roofing business with Google My Business:

  • Sign in to the Google Account associated with your roofing business
  • Head over to google.com/business and click the “manage now” button in the right-hand side
  • Enter the name of your business
  • Enter your business address
  • Indicate the category of your business
  • Add your business website and contact details
  • Select a verification method

 Optimize Your GMB Roofer Profile

Your roofing business needs to optimize its GMB listings to make sure that all the information remains up to date and current. Here a few things that you can do to optimize your GMB profile:

  • Post-high-value content regularly
  • Business information needs to be accurate and updated
  • Reviews- where you answer all reviews that your clients have left either positive or negative
  • Messaging- make sure that this feature is switched on so that you can know when a prospect wanted to reach out to you via text.
  • Photos- Here add as many real photos as possible to showcase your past projects to future clients

 

Are You Ready to Scale Your Roofing Business?

Are you ready to match out and outshine other roofers in your vicinity?

Are you tired of depending on shared leads while you can generate yours for free?

Look no further.

If you need help to optimize your roofing GMB profile, this a job we have done over the years and have helped thousands of roofers realize their marketing potential.

At Blackstorm Roofing Marketing, our team is dedicated to ensuring that your business gets found online through search results. If you are a roofer who is serious about expanding his business, give us a call to schedule a free strategy session today!

Categories
Local SEO Marketing PPC Reputation Management

9 Creative Digital Marketing Hacks That Every Roofer Must Try in 2020

Get Qualified Roofing leads and Book More Jobs (Without Cold Calls or Begging)

As a roofer, you already know that finding new leads can be an uphill task. Fortunately, there are several things you can do to book more jobs for your company.

Although you might be required to learn some basics at first, knowing what roofing marketing strategies are effective to generate new leads does not have to be daunting. This post will share some affordable, practical roofing marketing tips that you can use to take your business to another level.

Without wasting time, let’s dive straight into the tips!

Do Some Local Search Roofing Marketing

Local search marketing will assist to put your roofing business on the map so that customers can find you in the relevant local searches.

Nothing rivals a good local search marketing strategy for roofers. When done properly, it can help customers find your business for roofing services.

However, local search roofing marketing is not something you can do overnight and expect good results. Its best handled by experienced roofing marketing experts!

Get a Client-Ready Roofing Website

Does your roofing website still look outdated?

You need to fix that right away!

It’s 2020 and clients will search for new roofers online to work with before they make a decision.

Nowadays, clients want instant results, because most of them have short concentration spans.

So if your roofing website is unattractive, loads slowly, or is confusing to use, prospects will leave and check at your competitor.

Make sure that your roofing website is easy to navigate and loads faster so that clients can dwell on your site more.

Also, ensure that you place clear call-to-action buttons to direct clients on what they should do after visiting your site.

If you want to redesign your roofing website, then our team will be glad to help you!  We will make your roofing website client-ready.

Manage Your Roofing Business Online Reputation

Well, most small roofers wrongly believe that reputation management is only reserved for prominent roofing contractors. In fact, maintaining a good online reputation is crucial to your roofing business success.

Through reputation management, you will be able to know how clients perceive your products or services and what your competitors are doing in the market.

Pro Tip:  Whenever you complete a project for a client, always request them to leave a nice review on any of your profiles either Google My Business or Yelp. This is crucial to assist others to select you as their contractor.

Take Advantage of Roofing Marketing Keywords

Keyword research is a crucial part of any roofing marketing strategy. You can use your roofing keywords for several things!

First, it helps you know exactly what terms prospects or clients are using when searching for your roofing products or services. There are various tools that you can use to research for roofing keywords.

However, as a roofer, your primary focus should be on running your business and not researching keywords. We will help you do some Roofing SEO and choose the right keywords that will put your site on top of search engines.

Provide Free Roof Inspections and Estimates to New Clients

One of the effective methods of booking more jobs is to provide a one-time deal, such as free roof estimates or inspections. This will create a sense of goodwill in your customer’s mind and will make them to fondly think of your business every time they require a roofer!

Use Social Media to Get Qualified Roofing Leads

It’s 2020. And you cannot market your roofing services without social media!

Everyone is using social media and so your business might be losing roofing leads if it does not have a Facebook page.

Once you have a great roofing website that’s getting good traffic, make sure that you re-market your roofing services to prospects who did not reach out to you.

Make sure that you craft social messages to every platform you will be using because customers, particularly generation Z, want to read customized messages depending on the platform they will be using.

Networking for Roofing Contractors

When was the last time you attended your Local Chamber of Commerce meetups?  You need to attend local meetups for business owners and tell them about your roofing services/company. You should also try hard to create good business relationships with real estate firms and property management companies who may require your roofing services in the future.

Try Pay per Click (PPC) Advertising

Pay per click advertising is a cost-effective way of marketing your roofing business because it relays information directly to the targeted audience. It allows your site to improve its SERP rankings for relevant and specific keywords.

I t is easy to measure your results against marketing costs with PPC advertising. To achieve good results, your PPC campaign should give people a good reason why visit and click on your roofing website.

You may include some incentives like a special offer, free roof inspection report, and webinar, etc. Hiring a reputable roofing PPC advertising agency will help you to achieve your marketing goals faster than when doing it on your own.

Setup Google My Business Profile to Boost your Roofing SEO

Previous called Google places, Google My Business is a free tool that helps your roofing business to appear in Google Maps, Google Earth, and Google search. It is a mandatory requirement for local search marketing and a good place to kick start your roofing marketing campaigns!

Want to get More Booked Jobs and Qualified Roofing Leads? It all Begins with Dominating the Local Roofing Google Searches.  Get there with Roofing Marketing Hacks from Experts!

Well, it’s 2020 and if your roofing business is not showing up in the top three local searches, you are already behind the competition.

Blackstorm Roofing Marketing team can help. Our team of seasoned roofing marketing experts has huge experience helping roofing contractors and companies obtain good website traffic and convert more prospects into qualified leads.

If you are a roofer looking for a web design and marketing agency that will propel your business ahead of the competition, you have come to the right site.

We are the best roofing marketing agency under the sun.

With this post, you now have plenty of roofing marketing tips that will put your business ahead of the competition.

At BlackStorm, we monitor your social media and roofing SEO trends continually.

Contact us for a free online roofing marketing strategy session today.

 

Categories
Growth Strategies Local SEO Marketing Paid Advertising PPC Promotion Reputation Management SEO Social Media Website Design

Online Marketing Tips for Your Roofing Business

Before the widespread introduction of digital technology, most Roofing marketing efforts consisted of adding listings to the yellow pages, placing ads in newspapers, and buying spots on local radio stations. But of course, times have changed. Nowadays, roofers need to stay connected to the Internet and harness the power of online marketing to reach more prospects. 

The Mobile Internet and the Changing Consumer Behavior

Even the most successful Roofers can no longer rely simply on word-of-mouth recommendations from their clients to reach new prospects. Business owners, especially Roofing service professionals like you, need to understand the enormous power of the Internet for search and discovery. Whether people are looking for specific products, procedures, or local Roofing services, many will go online to find what they’re looking for. 

According to the latest data from Internet World Stats, there are over 3 billion Internet users worldwide today. Ninety-nine percent (99%) of these Internet users utilize search engines frequently to look for information. 

Finding information through social media is on the rise, with 74% of online adults using social media sites, according to recent data from Pew Research Center. Facebook proves to be the most popular social network, dominating the social media arena with 71% of online adult users.

Meanwhile, mobile device ownership and usage continues to soar along with the rise of various online technologies. Consumer ownership of smartphones has gone beyond 143 million, and tablets are now owned by over 71 million people. People don’t just own these devices for nothing; they are using their smartphones and tablets to consume online content. Many have become multi-platform users, and use their smartphones, tablets, and desktop computers to perform searches and complete various transactions.

Nowadays, clients are savvy when it comes to searching for information. They no longer turn to traditional means of locating a Roofing service company. Why should they when they can find everything they need online. And if you cannot provide them with the information they’re looking for, then they will go to another roofer.

Here are some tips to help your Roofing business take advantage of online marketing:

Build a responsive website.

As a roofer, you need to think of your website as a representation of your Roofing company. It needs to have the feeling that you want your clients to experience once they contact you. Your website must be clean; it must convey beauty, comfort, and trustworthiness.

Of course, your website should also provide them with the information they’re looking for and should be highly navigable.

  • Contact information, as well as directions to your clinic
  • An easy-to-access list of your services
  • Quick links to your blog and social media pages
  • A corner where clients can post and read reviews about your services
  • A mobile-responsive design to cater to clients using their smartphones and tablets

Have SEO done for you.

Sixty percent (60%) of clients get information about Roofing using search engines. Additionally, 8 out of 10 potential clients begin at search engines like Google, Bing, and Yahoo when searching for a roofer.

To ensure that your website gains better rankings on search engines, here are some important SEO practices:

  • Optimize keywords, URLs, titles, descriptions, and alt texts
  • Publish relevant and fresh content such as articles, blogs, videos, and infographics
  • Improve your website’s loading time

Improve your local online presence.

Search engines—particularly Google, Bing, and Yahoo—offer local listings for businesses so that they can increase their visibility within a specific area. By having your clinic listed on these search engines, you increase your chances of getting found by people searching online for roofers within their geographical location.

Aside from these listings, you can also make use of other local directories and Internet yellow pages such as Yelp, City Search, and SuperPages. You may also integrate your SEO and social media optimization into your local online marketing initiatives to turbocharge your campaign.

Be active on social media.

Forty-seven percent (47%) of clients getting information about Roofing to use social media. Simply put, your business needs to utilize the power of social media to cater to potential clients who, at the same time, are active social media users. To market your services in this area, you need to:

  • Be active on popular platforms such as Facebook, Twitter, Google+, and LinkedIn
  • Have a regular discussion about Roofing tips and guides
  • Include a link back to your main site and blog
  • Post photos that can attract the interest of potential clients
  • Post announcements of promos and special offers

Invest in PPC (Pay per Click) Advertising.

If you’re aiming for immediate positive results with your campaign, you may consider investing in PPC advertising. Using PPC, you can place ads alongside organic search results, which can increase the possibility of potential clients visiting your website. Aside from running ads on search engine results pages, you can also place ads through social media sites like Facebook, Twitter, Google+ and LinkedIn.

Manage your online reputation.

Negative online reviews pose a great threat to your Roofing business. In contrast, positive reviews have the power to boost your clientele. More than half (54%) of the total people looking for Roofing information online are engaged by reviews and referrals from friends, while 30% are engaged through online forums.

To keep a positive online reputation, here are a few reminders:

  • Publish genuine consumer reviews in relevant websites
  • Optimize your social media accounts
  • Set up a blog and post compelling content to push down negative reviews about your services

Maintain a traffic and analytics system.

So you have a great website and you publish fresh informative content. But do you know how much traffic you are getting? Or if you’re getting any traffic at all? To track your website’s performance, you need to have a traffic and analytics system that can:

  • Inform you about your website’s total traffic, with a breakdown of data from organic, referral, direct, paid and social sources
  • Alert you of any crawl issues on your website
  • Let you know which of your campaigns are working or not
  • Discover keywords that you may optimize
  • Inform you of your website’s average ranking on search engines

For busy professionals like you, this is a lot of work. And, of course, you need to stay focused on more important matters about running your Roofing business.

That is why we’re here.

As technology advances and consumer behaviors continue to evolve, so you must adapt to the changes. Your online marketing strategies need to be efficient so you can ensure that your Roofing business doesn’t end up left behind.

We can provide everything you need to boost your online marketing campaign and eventually grow your business. Here is a list of our services: