Categories
Growth Strategies Local SEO Marketing SEO

How Can Roofers Take Advantage of Local SEO to Grow Their Business?

Dominate Local Search results, Crush your Competition and Double Your Roofing Sales with Local SEO.

As a roofer, you already know that your industry is extremely competitive. This is because other roofing contractors are targeting the same business or homeowners as you do, and it can be an uphill task to convince those prospects to select your company.

Fortunately, several digital marketing tricks can assist you in attracting the quality roofing leads your business requires.

If you want your roofing business to be found on Google maps and dominates local search results, Local SEO for roofers is all you need.

Google wants your roofing business to reap the advantages of local SEO.

Without further ado, let’s first dive straight to the basics!

What exactly is Local SEO for Roofers?

Local SEO for Roofing Contractors is a process of optimizing your roofing website to make it easier for local clients to discover your business. It helps you to promote your business to local consumers when they require your roofing products or services.

To produce relevant local search results, Google uses signals from citations, Google My Business, proximity to the user, and social signals.

Local searches usually concentrate on a particular location, like;

  • “Roofing Company near me.”
  • “Roofers near me.”
  • “Roofing services in (City name)”
  • “Roof Replacement services in (City name)”

Recent research shows that local SEO closes eight times more than conventional marketing methods. This means that for every client, traditional marketing of roofing brings you; Local SEO will get you almost nine more.

To increase your chances of being found online by local roofing clients, you can think about working with a reputable Roofing SEO agency.

Why Is Local SEO Important to Your Roofing Business?

As a local roofer, you might feel like there is no need to invest your time and money to make your business appear on the first page of Google when prospects are searching for your services. That may be true for organic listings, but for local search dominance, the story is entirely different.

Local SEO Saves Roofer’s Time & Money

 As a roofer, you can’t merely wear every hat in your business. No doubt, becoming an SEO expert is not at the top of your priorities. You don’t have enough time to attend to all roofing marketing aspects of your business.

However, Local SEO optimization is a crucial marketing hack that can convert leads into roofing sales. If you ignore it, your roofing business may stand to lose prospects or clients.

Local Roofing SEO Maximizes Your Business Reach 

Local SEO encourages customers to find your roofing services online on their own volition. It helps your local roofing business be found by clients looking for local roofing service providers online. This is one significant advantage of Local SEO to roofers.

In fact, 85% of clients use the internet to find local service providers, so if your roofing business wants to reach them, you need to focus all your marketing efforts on local SEO.

Greater local visibility means more phone calls, booked jobs, and high-quality roofing leads.

Local Roofing SEO Helps Your Business Have an Online Local Presence

Getting your business ranked high in local search results is a big deal, especially in today’s competitive roofing marketplace.

Modern clients prefer to do an online search before they decide which roofer they will hire for services.

 Therefore, roofers who have the right local online presence will obtain vast roofing leads in the domestic roofing market.

It means that if you take your time to submit your roofing website and other roofing web-related pages to local SEO, this will help your roofing business rank high in local searches and ultimately lead to high roofing sales.

Since most clients tend to hire roofers 15 miles from their home or business, your roofing website must dominate in these local searches to get a high volume of converted quality roofing leads.

DON’T FAIL!

Failure to grab the high volume of traffic involved in these local roofing searches will make your roofing company miss tons of potential high profits. As a result, even if you are not an SEO expert, it should be in roofing business best interest to hire a Professional Roofing SEO Agency to manage this critical aspect of your business.

Local SEO Drives Massive Website Traffic to your Roofing Business

Accurate local SEO strategies will drive relevant prospects/ clients to your roofing website. Local SEO offers opportunities/ clients the information they require when they seriously need it. It generates massive web traffic that can easily be converted into clients.

What Next? Make Your Roofing Website a Lead Generating Machine

When done correctly, Local SEO can produce the following desirable advantages to your roofing business as listed below:

  • A superb online presence in your local roofing market
  • Higher search engine rankings
  • Top-notch content that draws customers to your site
  • Excellent and relevant website traffic
  • More phone calls from prospects or clients
  • More people finding your roofing business and requesting services
  • Increased roofing sales
  • Lots of repeat business
  • Strong local consumers outreach

Having Problems Executing Your Local Roofing SEO Plan?

Hire Black storm Roofing Marketing Team to Help you out!

As a roofer, you need to attract clients, especially local customers, who may require your products or services. Local searches are the trend nowadays and will continue to do even in the days to come. All roofers must take advantage of local SEO for their business to dominate the local searches.

That said, adding a reputable SEO agency to your roofing marketing team will help your business to appear on top of local searches and stay ahead of your competitors.

Generally speaking, most roofing contractors, like yourself, are always occupied with other business-related issues. You are busy negotiating deals, ordering products, taking inventory, dealing with workers, and ensuring that everything runs smoothly in your business.

If local SEO seems too much of a burden to you, then hire our experienced team to handle it on your behalf. We have helped hundreds of roofing contractors over the years to dominate local searches and crush their competition. 

Contact us to know how we can help your roofing business can dominate local searches today!

 

Categories
Growth Strategies Local SEO Marketing Paid Advertising PPC Reputation Management SEO

How to Rank Your Roofing Website #1 on Google

Do you want your roofing website to rank #1 on Google and beat your competitors?

Is your roofing business showing up in local search results?

If you need answers to these questions, then you have come to the right place.

Every roofing contractor is scrambling to rank on top of search engine results.

But what is your business doing?

As a roofer, marketing your business online can be an overwhelming task because most of your time is spent managing workers and sourcing materials.

This post will show you how to rank your roofing website #1 on Google without wasting your marketing dollars.

But let’s first know why first page rankings are so crucial for your business.

How Do First-Page Google Rankings Benefit Your Roofing Business?

Search engine results are getting more robust- with answer boxes, knowledge panels, local results, expandable related queries, and more.

But why should your roofing business strive to appear on top of search results? With so many methods to gain competitive advantage, ranking your roofing business on the first page is worth the effort.

Here are some reasons why the first page Google rankings are so crucial for your roofing website:

First Page Rankings Means High Click-through rate

It is a well-known fact that first page rankings capture a lot of traffic but also improves your click-through rate. If your roofing website is not at the top of search results, then you are bound to miss a lot of clicks and hence lead.

First Page Rankings on Google Improves Your Roofing Website Visibility

Let’s imagine that you have a mortar and brick business location. If you were given the option of either putting up your roofing business on the quiet side street or the main road, which one would you select? Sure, many people will opt for the main road.

With over 167 billion searches each month, ranking your roofing website on the first page of Google is like relocating your business in one of the busiest streets in town. The more people visit your roofing website, the more they become familiar with your brand, which leads to higher conversions.

First Page Rankings on Google Generates More Roofing Leads

As a roofer, your objective should be to rank on the first page of Google for queries that your prospects/clients are performing online. By doing so, property owners will able to discover the products or services that you provide online with the intent to engage or buy. These property owners are likely to convert into long- term clients and leads for your business.

First Page Rankings on Google Drives Your Roofing Website Traffic

If your roofing business is not featuring on the first page of Google, then you are losing leads, traffic, and clients. In fact, a recent study found out that the first page of Google captures more than 70% of the total web traffic. Ranking your roofing website on the first page of Google drastically improves your traffic and thus helps you gain more clients and leads.

First Page Rankings on Google Increases Your Roofing Industry Authority

Getting on top of search results requires that you craft high-quality posts regularly that Google recognizes that they are meeting the needs of the users. This takes a lot of time, but the trust and traffic spike is worth the effort.

Besides, writing regularly about your roofing business and industry will help you to stay connected with the latest news/updates within your niche. Featuring on the first page of Google is crucial because it enhances the maintenance and development of a vast knowledge-base which your roofing business can stand.

First Page Rankings on Google Earns Your Roofing Business Trust

Google’s algorithm was designed to detect suspicious, low-quality, and spammy content. But if your roofing business is regularly showing up on the first page of Google, it shows that Google trusts your website for offering high-quality information, and Prospects are likely to hire roofers who Google trusts. Just like with other contracting businesses, your online reputation matters a lot when generating leads or acquiring new clients

Without further ado, let’s dive into the roofing marketing tips that will rank your roofing business higher on Google.

Find the Roofing Keywords that Prospects are searching for

As a roofing contractor, you should know what search terms your prospects/ clients are using to look for your products or services online. You can begin by brainstorming the broader terms and narrowing down the shorter keywords.

Most roofers make a mistake of optimizing for wrong search terms and thus fail to rank high in search engines. The search terms you select for your roofing business should describe what you provide as a product or service. The keyword you choose should also represent a minimum amount of traffic that will help you to rank higher in search engines like Google and Bing. This is where you need to use keyword research tools like Google Keyword Planner, Ahrefs, Semrush, amongst others.

Examples of commonly used roofing keywords include:

Roofing contractor in YOUR CITY (Roofing contractor in San Diego CA)

Roof replacement services in YOUR CITY (Roof replacement services in Baltimore)

Once you have selected your keywords, you will update your roofing website to include them. You can update them in the page description, page title, H1 tag, and spread it all over your roofing pages.

If you want your business to rank #1 on Google for competitive roofing keywords, then consider hiring a professional marketing agency that specializes in roofing SEO to achieve significant ROI results.

How to Get Your Roofing Business Rank #1 on Google through PPC Ads

SEO aims to get your roofing website pages to show up #1 in Google’s organic results for free, but this can take a lot of time, so a PPC (Pay-Per-Click) advertising campaign can be an excellent option for roofers who want faster results.

The main advantage of PPC is how fast you can drive relevant traffic to your roofing website/landing page. While other forms of roofing marketing take time to produce desired results, PPC advertising allows roofing contractors to obtain immediate results.

However, most roofers wrongly think that they can just simply dash out their marketing dollars to Google and claim the first page listings. The sad truth is that Google makes sure that only the most relevant, high-quality ads for every roofing search query.

The roofing PPC advertising model works smoothly, and that explains why they are so popular.

In simple terms, you pay only when a prospect/ client clicks on your roofing advertisement.

If you are still undecided on whether to invest in PPC advertising, here are some of the benefits it can bring to your roofing business:

  • Roofing PPC is the only advertising strategy that allows your business to get fast and instant results
  • PPC advertising helps your business to obtain measurable results- you can actually gauge your expenditure against profits or loss.
  • PPC campaigns are not affected by regular Google algorithm changes
  • It helps your roofing business to take advantage of online business opportunities
  • PPC adverts help your roofing business to gain recognition online by targeting search terms that your prospect uses to look for roofing services or products.
  • PPC advertising increases your roofing website traffic and sales
  • PPC opens doors to potential local clients (by improving your roofing website’s local search rankings)

So, if your roofing business is not investing in PPC ads, then you are not ranking #1 on Google, and thus losing those leads to your competition.

For your roofing business to take advantage of the benefits listed above, you need to:

  • Allocate more marketing dollars to PPC than the returns you obtain
  • Hire a Reputable roofing PPC agency to optimize your ad campaigns
  • Analyze what your competitors are doing on PPC and take proactive action

PPC brings many potential benefits to your roofing business because it can easily rank your roofing website #1 on Google by targeting the right prospects at the right time without breaking your bank account.

The Blackstorm roofing marketing team can help your business make the most out of your PPC campaign by crafting relevant, high-quality roofing adverts that resonate with your target audience hence leading to more leads and conversions.

Get Your Roofing website ranked #1 on Google by Optimizing it for Mobile Devices

Let’s face it.

You will not find any non-responsive roofing website ranked #1 on Google. Nowadays, customers use tablets and phones more than laptops and computers, and many local searches are conducted on mobile devices. Consequently, Google favors mobile-friendly roofing websites. A responsive website can fit into any screen size and still function optimally.

However, if your current site is not responsive, there are hiring a reputable roofing web design agency to guarantee a seamless experience for Smartphone users. Read on ten reasons why every roofer needs a mobile-friendly roofing website.

Rank Your Roofing Business #1 on Google by Focusing More on User Experience

Having a responsive roofing website is not enough.

Your website should also be user-friendly and appealing.

A roofing website with a clear-call-to-action, intuitive navigation, and responds to your client’s immediate queries will keep them engaged for long- Google will notice this and reward your site with higher rankings. The higher you rank the more traffic you obtain and the higher chances of featuring on the first page of Google.

Read on how user experience design affects your roofing sales.

Other Things that You Can Do to Rank Your Roofing Business on Top of Search Results

Google My Business

If you want to improve the online visibility of your roofing business, then make sure that you claim and optimize your GMB listing. After that, you need to gather as many positive reviews as possible. This increases your probability of dominating the local search engine results.

But how do you claim and optimize your Google My Business Listing?

Here’s how:

  • Fill out every section of your Google My Business Profile
    • The more details you include in your GMB profile, the more it can feature on the first page of Google for various searches. Generally, complete roofing Google My Business profile generates more leads than incomplete ones.
  • Maintain the same business name throughout
    • Use the same business name throughout all the platforms because Google does not love discrepancies.
  • Get Google Reviews
    • Your prospects want to see what other people are saying about your roofing business before they can call you for services. Thus, you should request your past clients to share their feedback with such prospects to increase their trust and confidence in your services.

Videos

Google loves to incorporate various images, including videos, to improve its client user experience. In fact, a video has higher chances of being ranked on top of search results than a landing page on the same topic. Embedding videos and creating a YouTube channel for your roofing website is one of the ways of ranking high in search engines.

 Start a Blog

As a roofer, starting a blog and posting articles regularly can help your business to show up on top of search results. You need to develop keywords based on the questions that prospects ask you while on the field.

Get Your Roofing Business Ranked #1 on Google with Blackstorm Roofing Marketing Solutions

Is your roofing website always ranking behind the competition? Are you tired of buying roofing leads from brokers?

If so, you have come to the right site.

Unlike other digital marketing agencies, we specialize in roofing marketing that helps your business to get in front of prospects looking for products or services.

Getting your roofing website on top of search results can be overwhelming if you know nothing about roofing marketing.

We develop foolproof digital marketing strategies proven to generate leads at a lower cost.

Over the years, we have helped many roofing contractors achieve great results through our unique online marketing strategies.

At BlackStorm Roofing Marketing Pros, we take away all the hassle, annoyance, and confusion so that you can concentrate on what matters- running your roofing business.

From creating a stunning mobile-friendly roofing website to managing your PPC campaign, we will handle every aspect of your roofing marketing to make sure that your business outranks competition.

If you are looking for a unique strategy to rank your business on top of Google, contact us for a free strategy session today.

Categories
Local SEO PPC Promotion SEO

Most Commonly Searched Roofing Keywords

One of the most critical components of Roofing SEO (search engine optimization) for your NICHE business is keyword research. You need to understand what your customers are searching for so that you can optimize your website for the keywords that will drive the most qualified traffic to your website.

Our team has researched and developed a list of the most commonly searched roofing keywords and listed them below for your review:

Below is a list of the MOST CRITICAL keywords related to your business that you want to be sure your website is optimized for:

Your City + Roofer
Your City + Roofing
Your City + Roofing Contractor
Your City + Roofing Service
Your City + Re Roof
Your City + Roof Repair
Your City + Commercial Roofer
Your City + Commercial Roofing Contractor

Roofer In Your City
Roofing In Your City
Roofing Contractor In Your City
Roofing Service In Your City
Re Roof In Your City
Roof Repair In Your City
Best Roofer in Your City

 

 

We can help get you TOP placement on Google for the majority of the roofing related keywords in your area. However, we only work with ONE roofer in each city. So, apply to work with us before your competitor does.

Categories
Local SEO SEO

What and Why are Backlinks Important for Ranking Your Roofing Website in Google?

“The only constant in life is change.”

For those of you who are long in the tooth, you certainly remember the few platforms a vendor had to advertise themselves. Those platforms were few and far in between – we are talking about the classified section of the newspapers and the occasional billboard. In rare cases, a vendor could choose to place an advert on the air (either via TV or radio). Those days are forever gone and thankfully for any business entity that wants to reach out to potential clients, there is plenty of opportunity in the information age.

To get a foothold in the online world, you as a roofing company need to be noticed anytime a client keys in your name or product on a search engine. The odds are definitely against you making the cut unless you have a bag of tricks to leaping to the frontline each time a search query is keyed in for your product. BlackStorm Design + Marketing has a few tricks in their bag to get you to the top of Google searches. The solution lies in our intimate understanding of how backlinking works. Let us break this concept for you in a simple and constructive way.

A backlink is a link to your roofing site from another website. For instance, if a housing magazine( online) cited the advantages of a certain roofing material based on an article on your blog, followed this up by giving a link to your roofing website, that is what is referred to as backlinking. At the basic level, a backlink should be viewed as an online referral. This is important because it gives you a degree of credibility that Google –via algorithms notes and consequently influences your ranking on the search engine.

Roofing backlinks or any backlink for that matter can be categorized into four groups. The distinction is made below.

Social vs. Earned Backlink

If your business has a Facebook account and you enter the link of your roofing website to your profile, that is considered a social backlink. The impact of this is limited in the sense that anyone can do likewise. An earned backlink carries more weight. If for instance CNN runs a story about storms and cited an article on your roofing website- complete with your roofing backlink that would be considered an earned backlink.

High vs. Low-Quality Links

A low-quality link would be a link obtained from spam or links purchased in bulk from third parties. The truth of the matter is that those are techniques that might have gotten some traction 5 years ago. Those moves are dead as a dodo today and we avoid them totally.

High-quality links, as you can imagine, are not easy to obtain. However, we can aide you get high-quality roofing backlinks by either guiding you on how to sponsor articles on a high-quality site- on condition that they backlink to your roofing site. In the same vein, we would advise that you purchase a quality blog from an auction- sites that have links to high-quality websites – then run your content on these blogs, whilst using the backlinks previously used on the blog.

Fast vs. Consistent Backlinking

Building backlinks has got to be organic. If the algorithms of your search engine flag that links are being built at too fast a rate, then the site could be flagged for suspicious activity and this ends up doing more harm than good. A scenario where suspect backlinking has occurred would be in a context where a site has 30 backlinks in less than a year.

To master consistent backlinking one must have patience. It may take time but as one Oriental proverb states: A journey of 1000 miles begins with a single step. At BlackStorm, we have the patience to build your brand progressively over a period of time.

Keyword Optimization vs. URL Backlinks

A backlink could be the URL of your roofing company. A second backlink could be based on wordplay- such as roofing backlinks. The Google search engine could pick up on the keyword or even URL, add points on the website’s rankings and this would improve your visibility online.

If you want to improve on your roofing site rankings, we are the go-to guys for roofers and their marketing. We help you define your goals, convert leads to clients, and retain repeat clients. Give us that call today.

Categories
Local SEO Marketing SEO

Top 8 Reasons to Hire an SEO Agency For Your Roofing Marketing

Do you want your roofing website to be found online by potential clients and leads?

Are you planning to hire an SEO agency but don’t know the advantages they can bring to your roofing business?

If so, this post will explain the advantages of hiring a reputable SEO agency instead of doing it on your own.

SEO is the process of improving your roofing website in a way that allows people to visit your site, find you online, and have a great experience.

SEO can be a tricky game, so you must hire a reputable Roofing SEO agency to get the desired results.

Here are crucial reasons why you should hire a Roofing SEO agency instead of trying to achieve results on your own

Hiring a Roofing SEO Agency Saves Manpower and Money

Handling roofing SEO on your own can be an overwhelming task. You might have an in-house SEO team, which implies that you will be paying salaries plus other accrued benefits.

However, with a roofing SEO agency, you will only pay for the services offered and have various professionals handling various areas of your roofing marketing to guarantee desired results. Your roofing business will save more money, hiring a roofing SEO agency than working with an in-house team to deal with your roofing marketing online.

Reason 1) A Roofing SEO Agency Has the Experience & Expertise to Produce Desired Results

As a roofer, you might have read various topics about SEO, but you cannot be able to optimize your roofing website. Experienced roofing SEO agencies make a living assisting roofers in succeeding in their online SEO campaigns. Consequently, they are well-equipped and have extensive knowledge of this SEO game. Since these agencies have worked with many roofers over the years, they will use the skills and experience to deliver the desired results.

Reason 2) A Roofing SEO agency Frees up Your Time So that you can focus on running Your Business

As a roofing contractor, it is unlikely that you have all the resources and time needed to launch an effective SEO campaign. You have bills to pay, workers to manage, and phone calls to answer/make. That leaves you with little or time to concentrate on an SEO campaign.

Hiring a professional roofing SEO agency can minimize the stress of doing SEO campaigns alone, and makes sure that it is done correctly. An SEO agency will handle everything from researching your industry to mapping out the campaign. This gives you enough time to continue running your roofing business like a pro.

Reason 3) A Roofing SEO Agency Delivers the Best Results

Even though your roofing website may be well-designed, it will not meet its goal if it’s not obtaining good traffic. When you hire a reputable roofing agency, you will gain the desired results. These professionals will first assess your roofing website and ensure that it is functioning optimally. They will make sure that your site converts leads to clients.

Reason 4) An SEO Agency Guarantees High Return on Investment

Search engine optimization involves a lot of things more than just getting high traffic to your site. It helps to attract relevant traffic that can be converted from leads to potential customers in the long term. SEO professionals know how to entice prospects who are currently searching for roofing services or products in your area. Consequently, you will achieve high returns than what you had initially invested, which gives you a chance to build your roofing brand.

Reason 5) A Roofing SEO Agency helps you to Gain Advantage over Competition

Blackstorm roofing marketing team will do comprehensive research about what your competitors are doing to dominate local search rankings. As a result, they will develop workable strategies that will help your business beat competition and put your business as an authority in the roofing niche. A right SEO agency will help you to do this and yield better results.

Reason 6) SEO Maintenance and Fixes

As you already know, SEO is not a one-time thing; it is a continuous process. Regular SEO maintenance is needed to keep a well-formed and optimized roofing website; this agency maintains SEO rankings and fixes any bug that might occur anytime. So having regular checkups for your roofing website will make it be ranked high by search engines.

Reason 7) Roofing SEO Agencies Have Access to Analytics and Tools

One of the crucial aspects of SEO is spying your competition, what they are doing online, and develop a strategy that will outrank them in the market.

However, you cannot know what your competitors are doing if you don’t have the right tools.

Professional roofing SEO agencies like Blackstorm roofing marketing have analytics and tools needed to spy on completion and develop a unique SEO strategy for your roofing business.

These tools also help them to know the progress and success of your SEO campaign.

Reason 8) An SEO Agency Will Help You Get the Right Long-Tail Roofing Keywords

As a roofer, long-tail keywords should be your primary focus. They have less competition compared to shorter keywords. Finding the right long-tail roofing keywords will help your site to rank faster because they have low or no competition.

Wrapping it up

The fact is that hiring a roofing SEO agency will help your business to found online by prospects or customers looking for your product or services. When your website gets ranked highly by search engines, which means it will get high traffic.

With thousands of roofing SEO agencies around the world, it can be challenging to choose the right one.

If you are looking for a reputable SEO company to market your roofing business, Blackstorm roofing marketing is your best bet.

What Sets Blackstorm’s Roofing Marketing SEO Services Apart from the Rest?

Dedicated SEO Professionals

At Blackstorm roofing marketing, we strive to make the complicated roofing marketing process more straightforward for our customers. We will allocate one SEO professional to analyze your business competition, and develop a unique strategy for your roofing business.

Transparent Reporting & Pricing

While our competitors use mirrors and smoke, we remain open, and you can see actually how our SEO efforts are boosting your online revenue. Also, we charge only what is reflected in our quote (No hidden charges).

Ready to get started? Contact us for a free Roofing SEO strategy session today!

 

Categories
Local SEO Reputation Management

10 Ways to Generate More Roofing Business Reviews on Google

Nowadays, Google reviews are very important for any Roofing business in any city. Studies show that 88% of consumers rely on online reviews as much as they do on personal recommendations. 90% of these consumers go through online reviews before purchasing a product, using a service, or even visiting a business.

Apart from being the main factor that influences prospect customers, positive Google reviews also ranks your Roofing site higher in search engines. The more the positive reviews, the higher the search rankings, which, in turn, generates more sales and leads, thus increasing revenue. If you’re looking for ways to improving your online presence through increasing the number of positive Google reviews, stay tuned. This article will discuss 10 Ways to Generate More Business Reviews on Google. Let’s take a look at each method and how to use it to increase your site’s Google reviews.

1. Creating custom Google review cards and placing them on your app or website

One way of getting Google reviews is through using custom Google review cards that have shortened versions of your Google review link. Randomly pasting Google review links on your website may hamper the legitimacy and authenticity of your website. Including custom-made Google review cards on your website will assist clients in accessing your Google review page. You can use a floating button or an animated graphic object on your website to redirects your customers to the review page.

2. Simply Ask for the Reviews in Person

One of the simplest ways of getting Google reviews is by requesting your Roofing clients for them. Have you just had a good conversation with a satisfied client in person? Or are you having a customer who has been impressed by your service delivery? During your interactions with clients, you can take advantage of the interaction atmosphere and ask for Google reviews. But ensure that you’re asking for the customer reviews at the right time (that’s after they’re fully satisfied with your services) to get optimal results.

Picture a scenario where you ask for a Google review from a client that’s dissatisfied or completely pissed off. This could result in the client leaving a negative Google review that will be read by hundreds of people.

3. Stress how easy it is to post the reviews

You can proceed and educate them on the importance of their reviews and how they’ll assist future potential clients in making decisions. You can do this by word of mouth, using printouts or posting the stepson how to leave a review and the advantages of the review on a blog page. Most people don’t have time to post Google reviews because of the fear of wasting time in the process or simply not having an idea of how to do it. Here are some tips you can use to persuade your clients to do Google reviews:

  • Asking your clients to leave star rating only if they don’t have time type the descriptions.
  • Asking them to make short reviews of one or two short sentences only if they can spare some time to do so.
  • Using formal terminology like “please leave a review” or “please drop a quick review” instead of “rate us “when asking for reviews. Using polite language on customers will encourage them to make reviews compared to using a commanding tone.

4. Creating a Google Review Email Campaign for your Roofing company

After completing a successful job or sale, you can also make a follow up of your customer via email and ask them for a Google review. It doesn’t matter whether it’s a personal email or a company email; using emails is also an effective way of generating more Google business reviews. It’s not a crime to ask your loyal customers for reviews. Educate them on how those reviews will help other future Roofing customers who may be looking for similar Roofing services. Moreover, if your customers are happy and satisfied, you’ll be surprised by how fast they’ll willingly post the reviews. You only need to ensure that the entire process is clear and easy. This will likely increase the number and quality of Google reviews you receive.

5. Adding a Custom Google Review Links to Your Site

Just like the name suggests, a custom Google link is a custom URL created and placed on your website to redirect your clients to the Google review page. When a client clicks on a custom Google review link, a pop up with a Google review interface will pop up. Custom Google links can be added on your website in various ways. They include embedding the link in your website’s footer or header. You can also use a lightbox popup to request your customers to leave a review. These links will make it easier for your customers to access your reviews page, thus increasing the number of Google reviews.

6. Including Google Review Links in online Surveys

Adding Google review links to online surveys also increases the number of online reviews for your business. Asking your clients for their feedback in online surveys gives an impression of how much you value their opinions and how you have their best interests in mind. Anyone who’s willing to fill out a survey or poll is already in his/her proper mindset. Taking advantage of their willingness and momentum by requesting them to give a review of your business on Google is a bold step towards increasing your number and quality of Google reviews.

7. Share the positive customer reviews you’ve received on your website.

After receiving positive Google reviews from your clients, don’t keep them to yourself. Instead, keep the momentum and the positive vibe by highlighting and sharing them on your website, blog, and social media handles. This will not only improve your roofer’s Google rating but also inspire other satisfied customers to post their reviews. Most review sites, including Google, Yelp, and Facebook allows website owners and visitors to mark specific reviews as helpful, which recommends the reviews to new users. This is why it’s essential to periodically share and highlight the positive reviews to rank them amongst the best.

8. Respond to your customers Google Business Reviews

Responding to your clients’ Google reviews lets your potential reviewers know that you care about your client’s feedback, and they didn’t waste their time when writing their reviews. Here are three types of reviews that you’ll come across and how to respond to them:

  • Positive reviews: Positive reviews are specific, straightforward, and grateful. How you respond to positive reviews determines how many more positive reviews you’ll get. Positive reviews should receive positive responses and motivation to use the service again.
  • Neutral reviews: These are three-star reviews that lack details on whether the reviewer strongly likes or dislikes a service. These type of reviews have both positive and negative comments. Respond to these type of reviews by reinforcing the positives and addressing the concerns. This will show a prospective reviewer that you’re concerned.
  • Negative reviews: These are one-star and two-star Google reviews. Responding politely to a negative review and fixing the issue in time can oftentimes convert the negative Google review into a positive one.

9. Embed a Google Business Review Request link in Your Email Signature

Including a Google review link in your email signature is also an excellent way of asking for more Google reviews of your business without actually demanding for them. This is more effective in cases where you do communicate with your customers frequently via email.

10. Adhere to Google’s Business Review Guidelines

Lastly, please don’t forget to adhere to Google’s guidelines when asking for reviews from your customers. This means you shouldn’t offer rewards for five-star reviews and you should treat all your Roofing customers equally, without discriminating them based on how they’ve rated your products or services.

In conclusion, the availability of smartphones has made most individuals rely on the internet to make purchase decisions. Google Reviews are powerful marketing tools that should be used by Roofing business owners to improve online presence and credibility. Positive Google reviews will not only boost your Search engine ranking but also increase your conversion rate. These time-tested tips will come in handy for anyone who needs Google reviews for his/her Roofing business. Use these tips to increase your Roofing businesses authority and reputation.

________________

How to Create a Google Business Review Link

Before going into strategic methods of generating more Google customer reviews, it’s important that you take this important first step of creating a shortcut to review your business on Google.

Here’s how to generate a link that allows customers to get to your review form in one step:

1. Go to the Google Maps Place ID Finder
2. Search for your business
3. Copy the place ID that comes up with your result.
3. Paste your ID into this link:
https://search.google.com/local/writereview?placeid=[paste your place ID here]

Categories
Growth Strategies Local SEO Paid Advertising PPC Promotion SEO Website Design

How to Acquire Roofing Clients from Google Search

How to Acquire Customers from Google Search

As a business, you want to rank as highly as possible, regardless of the location you operate in. So, how do you acquire more customers through Google search? Google My Business is not only vital to ensuring your company is properly listed as a business, but also makes it easier for searchers to find your NICHE company online. Your site has to be chosen by Google in order to generate leads.

1. Get Searchers to Click on Your Website

Improving ranking via SEO searches is critical to being seen for the top Google search results in your niche. You need to work on your website and the SEO you’re doing on it, in order for Google search ranking to improve organically. Although it will take time, the more people click on your site, the higher it is going to rank atop the search engine.

2. Guide Visitors to become Leads

Okay, you got people onto your site, now what? Your Roofing website should be developed in a manner that it guides visitors towards becoming leads. It should flow well, provide them the information they’re looking for, and allow customers to easily find what they want, without having to dig through every single space on your website. Informative pages and having a website that is designed for the searcher, will also help contribute to increasing your rank organically through Google search results. (Download the Website Conversion Guide)

3. Optimize Your Website for Lead Generation

Attractive landing pages, email campaigns, and calls to action, are just a few of the ways in which you can generate more leads on your website. The more leads you have, the more likely it is that these leads are going to transition into clients. Build trust, create a relationship, and this is going to bode well for your business and search engine rankings.

4. Run Google Ads

Google ads are obviously paid for ads, but they’re going to help generate leads and more clicks to your site. Landing pages and ads that show up atop the Google search results for Roofing, are likely going to gain more traction and attention from searchers. So, people are more likely to click on them, meaning they’re led to your site.
There’s no single tool you can rely upon to help improve your Google search engine ranking. However, utilizing a few tools to help improve SEO, build trust, and help guide your visitors to the right location on your page, will work wonders in helping acquire new clients over time.
Categories
Local SEO Reputation Management

How To Get Your Roofing Business On Google Maps

There are tons of ways to improve and monitor Google Maps performance, especially if your business is in the Roofing industry. The first thing to do is set up a basic profile (you will populate it with the more complex stuff later).

Google My Business is critical for local SEO, particularly in the Roofing industry. As such, you need to keep all the listing data up to date and accurate. According to research, about half of clients will visit a business or store on the day on which they perform a search such as “Roofer near me”. But according to the same research, 80 percent of potential clients will not trust a business that has inconsistent information on their online listing. As such, it is critical to ensure that your Name, Address, and Phone number (NAP), are consistent on all your online properties and listings.

Follow the following steps to list your business on Google

1. Sign in to your Google Account or set up a new one if you don’t have one

2. Navigate to google.com/business and click on the “Manage Now” Button

3. Enter the Business Name

If your business name is similar or the same as that of another business in the targeted region, the autocomplete function will show those businesses. Do not panic as this is merely to avoid double registration of a business where you may have already registered and forgotten about it. The autocomplete also makes it easy to add a new Google My Business profile to an already registered business if you are adding in a newly opened location.

4. Specify Service Areas (Only applies to Service Area Businesses).

Before you can select the business category you have to specify the locations you intend to serve. This will ensure that Google lists your business for Roofing searches in those locations, even if you do not have a physical address. You can enter the ZIP codes of the locations, the cities, and regions that your business will be serving.

Note that Google is currently doing away with “Distance around your business location”. As such you should not fill this option but just specify your ZIP codes, cities, and regions.

5. Enter Business Location Address

This only applies if this is the location where you provide face to face services to your clients.
Check the box at the bottom of the form if you run a Service Area Business (SAB) that delivers goods and services to clients. As an SAB, you have two options:

1). If you intend to serve clients from the business address, enter your address in the form, check the box and then proceed by clicking on the button labeled “Next”.

2). If you do not intend to serve clients from the business address leave the address field blank, check the box, and then proceed by checking the box underneath that will be titled “Hide my address (it’s not a store)’.

If your business delivers services and goods directly to clients, read on for how to specify a Service Area below.

6. Select the Business Category

It is critical to fill in this field given that it will appear in your GMB profile and will also influence the type of Roofing searches that you will appear on the search engines for. You can also do some testing with it when you are updating your GMB listing.

Though it can always be adjusted (you will be asked to re-verify), it is always recommended to research competitors in the Roofing industry and look through the full list of categories to find the most appropriate category that fits the Roofing business.

Note that some of GMB features apply only to certain categories. For instance, hotel listings typically show ratings and class and list the amenities on offer. Roofing businesses may add reservations, URLs and booking buttons to listings.

These are but a few examples of the developments in Google Maps that you need to keep up to date with.

7. Add your Website URL and Contact Phone Number

While not mandatory, we strongly advise that you include them as they make it possible to take advantage of advanced functionality in GMB such as call tracking. Also, note that you will have to change all other business listings if you ever update these on your GMB listing.

If you have not yet set up a website, you will still have the option of creating a new website using the data you already entered into the listing. However, we always recommend that you have a unique website if you are running a local business.

8. Complete the GMB Verification

You will still have to prove that your business is located at the address you entered especially if you registered a new Google My Business profile. The options available for verification include:

1). Postcard

One of the most popular verification methods. Google will send a postcard to the address you provided, which should arrive in your letterbox in about five days. In the postcard will be a code that you will enter into your Google My Business Account to verify your address. If you do not receive the postcard, you can always request another by scrolling to the top of your account in GMB, and clicking on the banner titled “Request another code”.

2). Phone verification (Rare)

You can also verify your business through the phone. However, this option is not available to all businesses. Eligible businesses will typically have a ‘Verify by phone’ option, which you should see at the beginning of the verification process if you qualify. It is typically quicker as all you need to do is choose verification by phone, get the automated message with the code and then enter it into your GMB account.

3). Email verification (Rare)

Just like phone verification you should see the “Verify by email” option if you are eligible. If you choose this method you should get a verification code in the email that you associated with the GMB listing and enter it into the GMB account. Ensure that you have access to the email you provided on the listing before you select this verification method.

Categories
Local SEO SEO

A History of Major Google Algorithm Updates/Changes Roofers Should Know

Every year, Google makes several changes to search. In 2018, they reported an incredible 3,234 updates — an average of almost 9 per day, and more than eight times the number of updates in 2009. While most of these changes are minor, Google occasionally rolls out a major algorithmic update (such as Panda and Penguin) that affects search results in significant ways.

For business owners and search marketers, knowing when major Google updates happen can help you improve your SEO efforts to increase your organic traffic and also might help explain current changes your seeing in rankings or traffic. 

Here is a list below of the most significant and noteworthy Google algorithm changes that have sculpted the landscape we are currently seeing today in search engine optimization efforts.

Recent Google Changes That Impact SEO

Panda Update – February 2011

Panda launched on February 24, 2011. It was aimed at dealing with quality and optimization issues that the search engine identified in several websites indexed at the time. It assigns a quality score to webpages, which are then used as a ranking factor. The Panda Update is also known as the Farmer Update. When this update was implemented, it had a significant impact on a broad range of companies that operated online. Panda was introduced to improve search quality by eliminating prevailing content farms as well as spam sites that were designed to take advantage of Google’s vulnerabilities.

Panda has done excellent at cleaning up low-quality sites that occupy valuable SERP real estate. The update did not come without its share of problems, especially for companies with e-commerce initiatives. Websites, both big and small, started disappearing from the usual keyword ranks they had previously owned for years. Lots of companies were impacted negatively and were utterly unable to recover traffic.

Numerous updates have been made to the Panda Update, with most of them focusing on eliminating obstructive spam sites. These Panda updates have concentrated on getting advertisers to achieve their maximum search potential.

Penguin Update – April 2012

This was launched on April 24, 2012. This update specifically targeted link spam as well as manipulative link building practices. Matt Cutts, head of the Google webspam team, officially announced the update via Twitter as the Penguin Algorithm Update. It was an extension to the Panda Update and was Google’s response to the increasing practice of black hat search engine optimization techniques, which are used to gain higher search rankings in ways that violate search engine guidelines. Many updates were made to the Penguin algorithm since its launch in 2012 including;

Google Penguin 1.1(March 26, 2012)

Google Penguin 1.2 (October 5, 2012)

Google Penguin 2.0 (May 22, 2013)

Google Penguin 2.1 (October 4, 2013)

Google Penguin3.0 (October 17, 2014)

Google Penguin 4.O (September 23, 2016)

With the last update, Penguin became a part of the core algorithm, meaning it evaluates websites and links in real-time.

Hummingbird Update – August 2013

The Hummingbird Update was launched on August 22, 2013. The name Hummingbird came from the speed and precision of the update. This new algorithm allows Google to understand phrases better, providing precise results to complex search queries. It expands the brand content strategy to have more informational content on their site. Also, it gives substitutions as a user enters the query. It also brings out results far more complex search queries. Google’s knowledge graph also appears more often than it did previously, giving more direct answers in search results.

Hummingbird has improved how users are sent to a specific page and directed to the information they are seeking. Hummingbird has also promoted voice-powered searches, helping to create a smarter search engine that can better decipher user intent. Hummingbird update has been branded “the heart of Google’s search engine” as it can filter billions of pages to find the most relevant search results.

Pigeon Update – July 2014

Google’s Pigeon was released on July 24, 2014. This Google algorithm update, unlike its predecessors, was designed to give more accurate and relevant local search results. Google rewarded local businesses that had a strong organic presence with better visibility in traditional search results. Several updates on Pigeon have been made since 2014.

In many ways, Pigeon can be described as not being punitive; rather, it serves a specific group of users best.

Mobile Update – April 2015

This was launched on April 21, 2015. This update ensures that when users use the search engine on their mobile phones, mobile-friendly pages rank closer to the top. This is to provide optimum usability and speed.

Rank Brain Updates – October 2015

These updates were launched on October 26, 2015. It worked like a refresh to Google’s Hummingbird algorithm. It helped Google to understand user queries better than before.

Possum Updates – September 2016

It was launched on September 1, 2016. It basically helped to ensure that locations given to the users were as accurate to the users’ current location as possible

Fred Update – March 2017

This was launched on March 8, 2017, and is one of the latest of Google’s major confirmed updates. It helps to ensure that Google’s webmaster guidelines are adhered to by targeting violations.

Core Update – June 2019

In a rare move, Google announced they would be releasing a new update prior to rolling it out. The update is thought to have affected low-quality news sites while boosting trusted aggregator sites. It may have also affected video carousels, with many YouTube channels seeing 25% increases in traffic.

Broad Core Algorithm Update – September 2019

Broad updates don’t tend to target anything specific; instead, they improve the overall effectiveness of Google’s systems. This can lead to drops or gains in the ranking, and the main advice from Google is to focus on producing quality content. These updates won’t penalize any websites, but they will reassess any new content featured in search results since the last update, and possibly rank quality content higher. Content improvements can aid recovery from any drop in ranking.

BERT Update – October 2019

Allegedly one of the most significant changes to Google search in the past five years, the BERT update focused on better understanding search queries. Google’s official explanation was:

“These improvements are oriented around improving language understanding, particularly for more natural language/conversational queries, as BERT can help Search better understand the nuance and context of words in Searches and better match those queries with helpful results.

Particularly for longer, more conversational queries, or searches where prepositions like “for” and “to” matter a lot to the meaning, Search will be able to understand the context of the words in your query. You can search in a way that feels natural for you.”

Categories
Local SEO Paid Advertising PPC Promotion SEO

3 Ways To Get Found On The First Page of Google for Roofing

Want your business to be seen on Google? Of course, you do, every company does. But, there are some things that work, and others that won’t work, as it relates to you being seen online. What approach should you take when trying to become a leader on Google and outperform your competitors in Google searches? Well, these are three surefire ways to get found on the first page results of Google, regardless of the size of Roofing company.

1. Pay for Google Search Ads

How to Use Ads to Get to the Top of Google

Yes, getting your page to show up on the first page results of Google organically is free. But, this takes time. And, more often than not, when you want to outrank the competitors in your area, this is not something you have. Therefore, you can purchase ads which Google will place atop the organic search results that show up on the search engine almost instantly. Read on to learn about how they work and how you can use them for your business.

Using a paid search campaign is a great approach you can take as a Roofing business, which works for hand in hand with the organic work you’re doing so that your page ranks on the first page results of Google. Paid searches show up on top of the organic results. Google cycles these throughout the day, meaning each time someone searches for an industry-specific/Roofing search, they’re likely to see one of the ads you purchased.
Over time, if this pairs up with the organic results from the SEO work you’re doing on your website, it’s going to look great for people who are shopping and looking for the top businesses in Roofing.

What are Google Ads?

Basically, a Google ad is a program you buy into as a business, and you’re paying for pages from your site, to rank atop the organic search results, on the first page results, of a Google search. Algorithms are used by Google to determine where you’re going to rank in ad placement. This is done based upon the keywords you’re paying for, and bidding on, to contest other Roofing companies.
Then, Google compares ads based on relevancy, budget, quality, visitor usefulness, and other factors, to determine where the paid-for ads are going to show up on Google. The reason you’re paying for these ads is that you’re only paying when someone clicks on them. So, even if your paid ad isn’t the first in the first page results, it is still going to be seen regularly by searchers.

How to Succeed with Google Ads

Alright, you are paying for ads each time a visitor clicks on one. But, how do you do well with ad placement to ensure Google places your ads above your competitors paid for ads? There’s plenty you can do to be seen on the first page results, and be one of the top ads on that first page. Some ways to improve your rank and placement are
  • Tracking
  • Adding links
  • A/B testing
  • Keeping track of metrics
  • Negative word use
  • Landing page optimization
Of course, this isn’t an inclusive list of ways that your page is going to increase in ad rank. However, the more of these factors you take into account when creating your ads, and choosing which keywords to bid on, the higher you’re going to see your ads rank atop the search engines and first page results on Google.
Can I just run a Google campaign myself? It is possible, it doesn’t mean it is going to work well. Hiring an expert to do it for you is the best approach. Not only do professionals know what search engines are crawling for, but they also know what the algorithms are looking for. A professional ad company will help ensure your rank increases, your ads are seen, and that your paid for ads are going to work well with the organic work you’re doing on your site, to ensure you’re on the first page results for all Google keywords you are targeting as a Roofing business.

2. Get Listed in Google My Business

Your company’s not listed as a business? This is hurting your rank immensely. So, how do you go about getting your company listed as a business?

How to Get Your Roofing Business Listings on the First Page

You want your website to show up on the first page results. However, your business listing on Google can also turn up on the first page results. That is, if you are listed as a Google business.
If you’re not, the first thing you’ll want to do is create a Google My Business Page. (How To Get Your Roofing Business On Google Maps)
Google My Business isn’t only a powerful tool for companies, it is a free tool you should be using in your Roofing industry. Google searches and maps pull up results from business listings, and your rank is going to be affected if you’re not listed as a business. Once you list your Roofing company as a Google Business, you’re also going to have to verify the account. This allows you to monitor progress, keep track of changes, and see how you’re ranking on the first page results as a business listing.

Optimizing Your Business Listing –

Optimization is critical to ensure your business listing is seen. Anyone can create a Google My Business, but if you don’t optimize it, what good is it going to do for your ranking? Not much.

Make sure you complete every step of the profile setup.

Businesses with more information get seven times as many clicks as those without the information searchers are looking for.

Consistency is key.

If you use Co. in one place, stick with Co. in others. Don’t go back and forth from Comp. to Co. to Company. It confuses Google, it confuses your searchers, and it is going to lead to lower ranking on Google as a business listing.

Update information regularly.

Make sure your address, phone number, and relevant business information is correct. Do so regularly and make sure you keep information up to date. People can’t find you if your Google Business listing says you’re closed. The more relevant and accurate your information is, the higher you’re going to rank on the first page results of a Google Business listing.

Reviews are a must.

Ask customers to write reviews, use Yelp, BBB, and other rating sites. The more positive information there is about your Roofing company in the industry, the more relevant you’re going to be for searchers. Google is going to promote your business listing business of this, and it’ll rank higher in the first page results.

Add photos.

Including photos of your listing, the storefront, employees, and other relevant information, will put a face to the name. If people can see and know what your business looks like, they are more likely to want to visit and do business with you. This is also going to lead to Google including your business listing higher up in the first page results than they would a competitor’s business that doesn’t include images in their listing.

Utilize other directories.

Yes, Google is still leader in search engines. But, there are other business directories you can add your business to. The more places your Roofing audience can find you, the more credence it gives to your business. People are more likely to trust your company if they can easily find it through multiple platforms, so you’re going to see your business listing jump up on the first page results when you have it listed on multiple directories, as opposed to being listed only in one place.
Just like you’re going to do with your Google listing, make sure the information on other directories is accurate as well. And, make sure it is consistent on Google and all other directories that you are listed on. People want to know who they are dealing with and want to know what your Roofing business does. When you can provide more information about your company, where it is located, and why your customer should want to shop with you, you’re going to realize an increase in rank in the search engines. And, you’re also going to see more visibility on other databases and listing directories as well, which will help increase revenues and customer base.

3. Optimize Your Website: Ranking Organically

How to Use Your Website to Get on the First Page of Google

SEO is imperative for your website to be found by the searcher. Therefore, you’re going to want to use search engine optimization tools, to help your website get atop the first page results on Google organically, not only through paid searches.

Determine Your Keywords

When you are in a specific area, you’ll want to know exactly what people are searching for. Not only for specific words, but also for phrases that your searcher is entering when they’re looking for a company in your area in Google. Some examples are
  • “Roofer near me”
  • “Best local Roofing service”
  • “YOUR CITY + Roofing”
  • “Roofing in YOUR CITY”
There’s no limit to what you can choose as your keywords or phrases. But, you’re going to want to make sure it is specific to your niche and your searcher. Targeting the right keywords will do wonders for your organic ranking, and will help get your website on the first page results for numerous keywords and phrases as well.

Let Google Know What Your Keywords Are

If Google doesn’t know why you want to rank, how is it going to improve your rank organically? The answer is, it won’t. Crawling is the manner in which Google and other search engines go about determining organic rank.
Some ways to inform Google what your keywords are include
  • Titles: You have to include them for each page on your website, blogs, and other content you add
  • Meta Description: This is the short blurb that appears below results in Google, the description should describe your company within Roofing to your audience/searcher
  • URL: This is what people see when they click on your site. Keep it short, concise, and easy to remember
  • Alt tags: These are descriptions of images, and should include keywords and phrases that describe what visitors are seeing on your site.
The more you optimize your page, the easier it is for Google to crawl through it. In turn, it is going to end up ranking higher on the first page results, and over time, it is going to jump the ranks in organic searches.

You’re Writing for Humans

Don’t write for search engines. What does this mean? You want to write for a human reader. Remember, people are looking for your Roofing company, not Google. You want content to be fresh and engaging. Make sure it adds value, teaches, or gives your reader something they can use.
Don’t inundate content with keywords and phrases, trying to make it rank on the first page results. Google can see through this and will penalize you. Add value and deliver something of value to your reader.

Mobile Site Optimization

Remember that people today are searching on smartphones, tablets, laptops, and other devices. Make sure your site loads quickly on mobile devices, is easy to navigate, and searchers can find what they’re looking for. The more optimized it is, for multiple mobile devices, the better.

Make a Great Experience

People want a seamless experience. A friendly interface, great content, useful content, and a site that looks great. Make your site mobile-friendly, easy on the eyes, and one which visitors want to come back to. The greater their experience, the higher up you’ll end up ranking organically on the first page results.

To Conclude

Increasing site rank on Google is doable. It will, however, take work and time. If you don’t have much time, paid ads are a great start. And, if you don’t have experience in algorithms, design, and creating a user-friendly site, work with a professional company to help.
The more time you put into building a great site, the higher it’ll rank, and the better it’ll end up doing for the right keywords within your Roofingbusiness.