YOUR SUCCESS IS OUR SUCCESS!

Review Us on

Larry Phelps Avatar
Larry Phelps
8/25/2019 - Google

They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer

Lindsay Bowen Avatar
Lindsay Bowen
7/18/2019 - Google

Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.

Hugo Vega Avatar
Hugo Vega
8/15/2019 - Google

BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer

Jeannette Potter Avatar
Jeannette Potter
8/09/2019 - Google

Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!

Lisa Grant Avatar
Lisa Grant
7/19/2019 - Google

I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.

Categories
Growth Strategies Local SEO Paid Advertising PPC Promotion

How To Make Your roofing business stand out from the competition

What sets your business apart from the competition?

There are over 100k roofing contractors in the USA alone. Competition is always fierce in the roofing industry, and your roofing business must stand out from the crowd.

You need to take time and differentiate your business from the competition.

But How Do You Position Your Roofing Business Ahead of Competition?

Use the following tips to help you peculiar qualities that will differentiate your business from the competition:

Monitor Search Engine Results to Stand Out from Competition 

Property owners use various online channels for research before they decide to call your roofing business. According to a recent survey, the primary four sources that clients turn to our social media, brand websites, video sites, and search engines. Ideally, this means that each of the four sources must have accurate information about your roofing business.

Is your roofing business phone number, address, hours of operation, URL, and contact details correct? A wrong set of more information on your Yelp page could make thousands of dollars in roofing sales.

Focus on Visual Marketing to Stay Ahead of Competition

Nothing promotes your roofing business more than photos, so take as many as possible and upload them in your roofing website portfolio section. A photo gallery of your completed projects is regarded as searchable content, which means it can boost your search engine rankings.

Other places that you can post your project photos include:

  • Houzz: This is a home design website where property owners post photos for inspiration and connect them with professionals who can turn their dreams into reality.
  • Pinterest: This visual tool helps you to post, save, and share project photos to an online board.
  • Instagram:  This is a mobile app that will get your project photos in the eyes of your followers.

Mention Your Location When Posting Content

Posting valuable content to your social channels or blog is the right way of driving traffic to your site. When you publish content that includes community keywords, like the town/city you operate in, links to other local businesses or points of interest in your region, this will increase your chances of ranking high in the local search results.

Manage Your Online Reviews to Stand Out From the Crowd

Online reviews are regarded as the current word of mouth referrals.

Over 80% of property owners trust customer reviews. 9 out of 10 prospects read reviews for a local roofing business before deciding on whether to contact you for services.

If you have a lot of negative reviews on your roofing website, then this will adversely affect your business.

Online reviews provide third-party verification of your credibility and expertise. Property owners are more likely to trust their peers more than your roofing sales representatives.

Several platforms allow your roofing business to request reviews. Facebook and Google are the two leading platforms where prospects can find your business and leave a review.

Unfortunately, most roofers have neither claimed nor verified their Google My Business Listing. That would be the best place to start.

Leverage Social Media to stand out From the Crowd

Most roofers know the importance of social media, but most of them have not implemented a strategy that delivers results.

Social media is not going anywhere soon, and the roofing business that leverages it will stay ahead of the competition. The best method to implement a strategy that gets results on social networks is to add value to prospects/clients.

Educate your prospects/ clients, entertain them, and lastly, make an offer they cannot ignore.

This is the most efficient social media strategy you can implement in your roofing business. 

Address the Customer’s Pain Points

As a roofer, you need to engage your prospects from the initial stage of creating awareness to that of closing a sale.

If you want to get more prospects, an excellent method of doing this by alleviating their pain.

Think of how you can solve a problem for clients, and you will stand out from other roofers in the market.

Use Roofing PPC ads to Take Advantage of Weather-related Events.

PayPerClick adverts can be used to reach homeowners when they desperately need your services, like after a hailstorm, high winds and significant snowstorm, etc.. sweeps through your area.

By targeting your roofing ads to local and seasonal needs, you create great marketing campaigns and profit from the bad weather. All you need to know is what property owners in your region require.

PPC ads provide a great platform to target your marketing seasonally or locally. Local targeting helps you to select specific locations where you want your ads to appear.

Get Leads and Book More Jobs to Make Your Roofing Business Stand out

Your roofing business Unique Selling Proposition (USP), is what sets you apart from the competition in the marketplace. Your USP could be your online reputation, industry experience, service level, your warranties, or people.

We can’t overemphasize this enough. Without a unique selling proposition, none of the roofing marketing strategies discussed above will produce any meaningful results.

First, look at other local roofers in your area and how they market their business (either online or offline.) What aspect of their roofing business do they concentrate on most?

For instance, in our area, some roofing companies stress more on the fact that they are family-owned others promote the number of years they have been in business.

When it comes to your USP, you should focus more on what matters to your clients. For example, saying that your company is family-owned is not enough to convince a prospect to choose your roofing business over another.

Manage Your Reputation Both Offline and Online to Differentiate Your Business.

When it comes to selecting a roofing contractor, offline and online reputation plays a critical role. After all, no property owner wants to work with a roofer, who doesn’t honor deadlines, does shoddy work, and does not stand behind their service with a warranty. That is why tapping into previous customers is vital.

Word of mouth referrals is a crucial deciding factor in how commercial and residential clients choose a roofing company. To take advantage of such references, ask your satisfied clients if they will recommend you to other property owners who require roofing services.

Give customers several business cards to share. Ask clients if you can set up a yard sign in front of their commercial premises. You can provide a small discount in exchange for this.

Online word of mouth is important too. List your business on relevant review sites, work hard to get as many Google reviews as possible, and pay attention to the reviews you get.

Having Trouble Trying to Get Your Roofing Business Ahead of Competition? Let Blackstorm Roofing Marketing Team Help You Out!

If the above tips seem like a hard nut to crack, you are just like thousands of roofing contractors that we have helped over the years. You need to concentrate more on running your business while we do the heavy lifting for you.

So hire us to sort you out! We will market your roofing company as if it was our own, with more focus on ROI and leads.

Last but not least, our team has extensive experience helping roofing contractors get more roofing sales and leads online. If you would like to know how you can make your roofing business stand out from completion online, schedule a free strategy session with our experts today.

 

Categories
Local SEO Reputation Management

How To Respond To Reviews About Your Roofing Business

For any business owner, everyone knows that reviews come with the territory. Any business will receive negative reviews at some point in their career or another. Reading the positive reviews can leave you encouraged and help your business, but negative ones can often be hard to read, hard to take, and sometimes even hurt your business sales drastically.

How you and your company respond to positive and negative reviews will determine how well your business does and how your customers perceive it. How they see you is one of the most important parts of running your business. But with all these different reviews, how can you make sure you’re responding in a way that’s going to enhance your business and not hurt it? Well, this article is going to break down exactly how you can respond to both positive and negative reviews in a way that will help your business flourish.

Firstly, you need to make sure that all of your responses are formal and polite. It doesn’t matter if you’re commenting on positive or negative reviews, but how your customers see and read your responses will determine how they perceive you, and their perception of you will determine if they’re going to continue to be your customers or not. You have to protect you and your company’s reputation, so when you respond to any reviews, you need to carefully think through it, especially when you deal with negative reviews. The last thing you want to do is take a negative review, which reflects badly on your company and makes it worse by responding in the wrong way.

Reviews for Roofing Business

To handle positive reviews, you need to make sure you do three major things:

Track reviews

If you’re getting reviews, especially positive ones, you want to make sure you know who is giving out those positive reviews for your business. Many sites can help you keep track, such as Yelp, Product Review, Trip Advisor, and more. Each time your business is reviewed, they will let you know.

Decide who handles the reviews your business receives.

It would be best to have someone assigned who will read and respond to the reviews you get. This person is one you want to make sure knows how to respond politely, and someone who has experience in the area – an inexperienced person who handles this could hurt your company, so you want to make sure you get the right person for the job.

Create Roofing Business on Google my Business

Claim or create your business page. 

Sites like Yelp (mentioned above), Zomato, and Google Places use data gathered online to create a page for your business. Some do this automatically, which is great for you, but others will only do it after you’re reviewed.

Some of the things you want to keep in mind when handling any reviews for your business is:

Always respond to positive reviews.

Most people’s automatic responses respond to negative reviews, but you want to thank that person and show that you care when you read a positive one. If you don’t respond to your customers, people who went out of their way to review your brand or business tell others that you don’t care about them, which could cause you to lose customers, which is the last thing that you want.

Handle Negative Reviews on roofing business

Handle negative reviews well. 

If you get into an argument with anyone who leaves a negative review, customers will see that you aren’t calm, and they may even choose not to work with your business because of the wrong attitude they see. You are a business and, therefore, should respond politely and professionally. Always remember that even when a negative review is left. Another thing to help with negative reviews is to take what they say into consideration. It may not be correct, and it may be ridiculous, but you never know when someone’s honest feedback can help you improve your business, which may end with you getting more customers if these issues are addressed at some point.

Whatever you do, never post fake reviews. 

Do not hire writers to leave reviews of your content; do not write them yourself. It may take a while, but let the reviews come naturally on their own. If you’re ever caught doing fake ones, your reputation will be ruined, and your business will be hurt because of it.

Follow the rules of whatever site the reviews are left on. 

If you don’t, it could also end with you having a bad reputation, which again, is the last thing your business needs.

Whatever you do, here are things you don’t want to do:

  • Do not bribe your customers in exchange for reviews. This reflects poorly on you and your brand.
  • Do not send emails asking everyone in your email list for positive reviews. Begging for reviews looks just as bad as bribing does.

Make reviewing more convenient for your roofing customers

Here are some things you can do to make reviewing more convenient for your customers.

  • Use the logos of review sites in your store and your website.
  • In your store, give away comment cards that include the logos and website addresses of review sites.
  • Put a review us now button on your website.
  • Always give your customers new and good reasons to review your business (examples of this would be new offers, products, etc.)
  • Politely ask customers who have expressed that they’re really happy with your brand or business to leave a review.
  • Set a goal to get a few new reviews each month.

Setting up your own business can be hard, and keeping it running can be even worse at times. Getting reviews can make or break your business in so many different ways. Too many negative reviews can lead customers away from you and your brand, and too many positive ones can make them suspicious. 

Even though you have no control over what reviews are left, you can do things to help, and hopefully, this article at least broke down how you can respond. The last thing you want to do is respond in a way that reflects badly on your business. You and your business have enough to worry about without the added trouble of a bad response on your part. Remember to respond to all reviews, show that you care, and never argue with someone or respond rudely to negative ones. Be professional, especially if you want to be taken seriously as a professional.  

Categories
Local SEO SEO

Are SEO Companies Worth It for Roofers?

Are SEO Companies Worth It for Roofers? 

If you have a roofing business, the chances are bright that you understand the importance of SEO. In case you have ignored this important aspect of digital marketing, then it is why you are lagging behind your competitors. If you have thought SEO is something that you can easily manage on your own in the little time that you can steal from your busy life, that too may have shown its effect in the form of a lack of desired success in the online world. 

So, what is the solution? Well, you need to take help from a Roofing SEO agency. But before you consider hiring one, you certainly would want to know if SEO companies are really worth it, and this is exactly what we shall now help you discover. 

 

SEO agencies will help improve your website

Search engine optimization is crucial for every roofing website. Earlier, only those who were a part of such industries that involved a tremendous amount of competition required SEO to help their website reach a top spot in SERP. However, things have now changed, and there is great competition everywhere, and SEO is crucial if you want to reach your potential customers and enjoy better sales successfully.

If you do not opt for SEO, your website will never likely enjoy the exposure necessary for a good ranking. Until your website has been well optimized to load fast, target the necessary keywords, and properly compete with the other brands in your industry, it will be difficult to enjoy good online sales without investing heavily in marketing tactics.

SEO companies are aware of the best methods that can improve your website’s visibility in searches and increase your website’s chances of reaching your potential customers. You will not even have to spend a fortune on marketing. 

SEO companies have the knowledge and the experience

You may have done research on SEO for quite some time, and you feel you have enough knowledge of search engine optimization, and that is all you need. You may even have tried different SEO tactics on your website and believed that they would definitely work. But, the results hardly ever even come close to your expectations.

Well, if you take your business seriously, you should not let guesswork or experiments decide its future. If you do things the wrong way, then SEO might only damage your website, and rectifying it will be very difficult. For instance, link building can surely help your authority. However, if you opt for the wrong type of links, you may be penalized or may not be allowed to be displayed in the search engine.

Since SEO companies have the required experience and knowledge to make the right decisions, they will help your website enjoy better visibility and rankings. Also, since they have the experience of working with different types of clients from various industries, they will easily understand your unique requirements and work accordingly.

If you hire the right SEO agency, you will be able to handle sudden changes, like penalties or algorithm updates easily. Since SEO firms have already handled such cases many times, they will offer a swift solution and take you out of a tricky situation smoothly and quickly.

SEO Roofing Best Results

SEO firms can help you enjoy the best results

No matter how much time you invest in doing research concerning SEO, you still will not be able to match a professional SEO firm’s expertise. An SEO company has years of experience. After they evaluate your website, understand your goals, and keep in view your competitors, they will be able to develop a plan that offers you better visibility in search.

They will keep track of your progress and then keep adjusting their plans to make sure you always achieve the best results in the least time possible.

You will be able to give attention to what needs it the most.

If you are trying to handle SEO on your own, you have to invest time optimizing your website, building links, and writing fresh content regularly. One problem is that since you are not an expert, you will not handle things professionally. Secondly, because you invest time here, it will be difficult for you to give enough attention to other areas that require it badly.

If you hire an SEO agency, you will give your full time, attention, and devotion to what you are best at and what needs you most. At the same time, you will be able to enjoy peace of mind knowing that the SEO job also is being handled to perfection, and thus you need to be ready to enjoy more and more success.

Full Service Roofing Agency

A full-service agency will prove more helpful.

If you opt for a full-service online marketing agency, then not only SEO but all your online marketing requirements will be perfectly met, always. Whenever you need any assistance concerning website advertising, content, inbound marketing, or more, you know that someone is always there.

If you move from a company’s only-SEO plan to an all-inclusive package, you will also likely enjoy great discounts. As they understand your needs better with time, you will not even need to discuss things, and they will be ready with a solution or a recommendation beforehand.

To Conclude

So, now you surely understand that SEO companies are worth it if your business is important. You want to see it grow more and more with every passing day. Now, there are many SEO agencies that you will come across even if you do a simple online search, but you need to understand that not all are created equal. You have to invest a lot of time doing your research, seek suggestions, go through their website, go through customer testimonials, meet at least a few of them in person, and then decide which will be the ideal one for your needs.

Categories
Local SEO SEO

What Are Backlinks for Roofing SEO?

What Are Backlinks for Roofing SEO?

Search engine optimization backlinks, what are they? How do they help us and our websites? Many people question the use of SEO backlinks. This article clarifies and discusses the importance and uses of the search engine optimization (SEO) backlinks.

Backlinks

Backlinks are links from another website. These links help direct the users from another website to a different website. The backlinks are known for different names, they are sometimes called hyperlinks, inbound links, and many more names, all meaning the same thing. These hyperlinks are attached to websites and blogs, enabling these websites to be discovered by search engines amongst thousands of sites.

What Are Backlinks for Roofing SEO

Why Are They Important?

Backlinks are a major deal concerning visibility. Simply put, if a user wants their website to be discovered by various search engines, they can rely on these links. Depending on the backlink quality, search engines can display them as a search result or make them discoverable by taking into consideration their ranking and originality in the first place. There are thousands of pages online all over the world that the search engines collect and display, all being connected by these links.

Quality of the Backlink

Backlink quality is also a huge factor in dealing with SEO. The method in which the backlinks are obtained can also determine the website’s SEO ranking. Simply put, the more you have relevant backlinks pointing to your website, the higher the chances of your website SEO ranking increasing. Although this doesn’t mean you should start by going out and obtaining backlinks from every website you come across. The quality of the backlink is what determines your website being discovered. 

Content of the Backlink

Backlinks also help in the prominence and ranking of websites and blogs. The worldwide web is connected to so many different links, all containing different contexts, backlinks, or hyperlinks found in those different websites that help improve those websites’ SEO rankings. Backlinks are a very integral part of a website. That’s why using the proper choice of keywords will also increase the chances of a page being discovered by search engines.

SEO Roofing Backlinks

Examples: 

Suppose a user gets a new website that he wants to be discovered by Google search engine, but he doesn’t link it or has a backlink from another website or blog. The chances of his website becoming discoverable are very, very low. But backlinks enable this new website to become discoverable by search engines and readily available to people.

Let’s say site A is a marketing blog, and site B is a shoe vendor. So when site A is being discovered as a marketing site, then the possibility of site B being discovered is high because site B obtained a backlink from site A. As the backlink is under a marketing category, it can easily be discovered based on what the users want. The factors determining site B being discovered are based on ranking, originality, and context.

SEO Backlinks for Roofing

Backlinks play a very important role in your website discovery and ranking. They help prominent search engines like Google make web pages grow by increasing traffic, conversion rate, purchases, and many more.

Categories
Local SEO SEO

Why is SEO for roofers essential in 2020?

Roofers: Why SEO Is Essential In 2020

Search Engine Optimization improves your website’s visibility. A website must be noticeable to people searching for that company or products and services your company offers.

Thousands of websites and blogs dispute every day the highest spots in the Search Engine Result Pages. Because of that, these pages apply a series of SEO strategies to improve their website’s ranking.

Recent studies have determined the huge importance of SEO. These studies revealed how an immense majority of users visit only the websites that search engines suggest on their first page.

  • 90% of users stay on the first Google page.
  • 67.60% of users click only on the first five results of their search.

These studies indicate that if a web page is not located inside the browser’s first ten results, it’s almost as if it doesn’t exist. There are millions of web pages currently, making it impossible for any user to visit them all for a specific search.

Nevertheless, the reason for SEO goes beyond ranking high in the different search engines. Its true purpose is to attract the most quality traffic of users to your site.

The search engine optimization is essential for online stores and companies, as it leads the correct clients to them. SEO seeks to offer each user an adequate answer to their question. The number of visits may not increase a lot with SEO for some online businesses, but it will surely increase clients’ number.

Invest in SEO Roofing

Invest in SEO

Investing in SEO is a profitable operation. Having an SEO strategy correctly implemented will give you a better ranking, generating more visits. Your website or e-commerce will overcome your competitors.

Additionally, a considerable part of SEO actions goes to what it’s known as SEO OnPage. Those actions will take place inside the website. That means when you invest in SEO, the largest part of that investment is done in your digital channel.

Investing in advertising may seem like a more effective strategy; this will position your website on the first page. However, studies showed that only 3.4% of the time, users click on advertising pages. The reason behind that happening is that users often trust more in pages naturally positioned.

SEO for roofers

SEO in 2020

Search engine optimization has been a deciding factor in the success of online businesses in recent years, and in 2020, things will not be different. Every blog and website must start investing in SEO if they want their business to succeed. 

Moreover, unlike other ranking methods like paid advertising, SEO usually offers long-term results. With the correct SEO analysis, your website or blog can stay on the first page of the SERPs for several years without spending money in the future. It’s safe to say that search engine optimization will be essential in 2020 and the coming years.

There are additional factors to have in mind to boost the search engine rankings, like social media presence, branding, and other marketing strategies. These follow and complement SEO. The right combination of these factors will make your business grow quickly. 

Categories
Local SEO SEO

Roofers: What Is SEO And What Does It Stand For?

 

What Is SEO And What Does It Stand For?

Search Engine Optimization (SEO) is a means of increasing the quality and quantity of traffic on your website from organic search engine results. The tasks included in Search Engine Optimization are creating high-quality content for your website that is optimized for search engines, searching for keywords, and utilizing them efficiently in your content and building effective backlinks.

When performing search engine optimization, there are some factors that you need to consider that can determine whether your optimization is done efficiently. 

Firstly, there is the quality of the traffic on your website. So what exactly is the quality of traffic? It means that you can track exactly where the traffic on your site comes from. Quality traffic is the traffic that comes from all searches related to the content on your site.

 

It has to come from sources that are relevant to your content.

Secondly, there is the quantity of traffic on your site. The more people you have coming to your website, the better. Once you establish the quality of the traffic, it is all about increasing the quantity.

Lastly, there is a need to increase organic results. This is the traffic that comes from sources that you did not have to pay for. If traffic comes from the ads that you paid for, then this is not organic traffic. 

 

WHY IS SEO IMPORTANT? 

Search engine optimization is an essential part of increasing the traffic on your site and eventually increasing your website’s profit. Most of your expected traffic is bound to come from various search engines – Google, Bing, Yahoo. These search engines tend to scan, analyze, and crawl through every website and evaluate them in terms of their content. They strive to bring their users as good search results on the search engine as possible.

These search engines use an algorithm which determines whether the content on a certain site is appropriate and in line with a certain search result. This algorithm is hard to predict or calculate, but SEO tries to use techniques that try to come close to that algorithm as best as possible.

why roofing seo is important

To increase the quality traffic that comes to your site through a search engine, you must optimize it for search engines. This is where search engine optimization comes in. With search engine optimization, you can increase the volume, or rather, the quantity of traffic on your website. More traffic on your site means more opportunities for conversions, and conversions mean profit. Some phrases and search results also pay per click, which means that the more clicks you have, the more profit you can generate.

HOW SEO WORKS

Search engine optimization is not something that can be done instantly and will work overnight. Rather, it is a long-term process that will demand plenty of time and effort but can be very rewarding if done right. While there will be some results in the short term, it is all about creating a site that will make you profit in the long run.

How roofing seo works

Arguably, the most important factor of good search engine optimization is creating quality content that will be SEO optimized and attractive to the users. This is certainly easier said than done. It requires a lot of time, research, and effort to succeed. First, you need to research what the keywords are for certain fields, and then rewrite your content in such a way that it contains those keywords. You don’t want to include too many of those keywords. The algorithm is designed in such a way that it detects that and can even hinder your site.  

Then there are on-site and off-site optimizations. On-site optimization is a part of the search engine optimization where one improves the elements on their site to improve the search ranking. The elements that are included here are title tags, meta descriptions, headings, sub-headings, internal links, and more. Off-site optimization is where you optimize the links from the site and the social media connected to the site. You have to strike the right balance between the two. 

CONCLUSION

To conclude, SEO stands for search engine optimization, which is done to increase quality traffic on your website. If you need a partner to manage all your online marketing campaigns, please schedule a free strategy session with our growth experts to get started today!  

 

Categories
Local SEO SEO

How will SEO benefit my Roofing Business?

How will SEO help my Roofing Business?

Search engine optimization comprises various practices that help your website gain visibility and popularity on the search engine result pages. It is the process of promoting a website on the major search engines to increase sales and traffic. It’s a technique used to rank websites well in the search engine pages that improve traffic quality and volume. SEO is good at promoting your website to the public. For instance, people who find your website through yahoo or Google are more likely to promote it on Twitter, Facebook, and other social media channels. Here are some of the ways SEO can help your business. 

Increases engagement with customers 

Increases engagement with customers 

Customer engagement is very vital in promoting the products and services offered by a business. When your blog or web page has been successfully optimized, the business will have a better position to effectively and efficiently engage with their customers. The company will be able to get valuable insights into how they can improve their products and services. When the audience sees their opinions being practiced, they will be obliged to develop a sense of friendliness, which further increases the business’s revenue. 

SEO builds trust in the business

Search engine optimization helps in building a great website that enhances user experience and is easily discoverable in search. Establishing a real authority can greatly improve your business, but takes time. Thus your brand or business will have to work very hard to earn authority over time. There is also a strong belief among search users that a business found on Goggle’s first page is credible. Higher authority due to high ranking for the right keywords will attract business prospects and other search users into your business. An excellent search engine optimization helps your brand to build credibility and trust, leading to more traffic.

Makes the roofing site more user-friendly

Makes the site more user-friendly

Today, most of the growing and appropriate websites are more user-friendly to the audience. Quality SEO nowadays is not about building links or adding the right words from relevant sites. Google does not want to send its users to a slow loading and poor looking website with bad navigation. It simply wants to give its audience an incredible and user-friendly experience. A user-friendly and high-speed website can positively affect the rankings in the search engines. A user-friendly website is also very significant in increasing the conversion rates of the business.

Increases brand awareness and value. 

Building on your brand value is vital in increasing and developing potential customers’ trust in your business. A strong brand is integral and essential, especially for any business that is starting. SEO is beneficial since it increases the brand value of a business without increasing any unnecessary costs. Thus SEO is a major tool that helps build your brand value and help achieve great results without incurring many expenses. It also helps create brand awareness in the business and enable the business to become more popular. SEO is the most reliable tool in boosting your business reputation and increasing visibility in the market. 

Improves inbound traffic

Search engine optimization helps in boosting and increasing inbound traffic through various marketing methods. More website traffic means increases the sale conversion rate in the business. A business can be able to reach the target audience cost-effectively and efficiently through search engine optimization. Thus SEO is the most efficient way to market your business since it boosts and attracts inbound traffic. 

Better conversion rates

Better conversion rates

The conversion rate refers to the number of people who become your customers to the total number of people who visit your website page. A highly targeted SEO will help drive a genuine audience interested in the business to your website. These will help increase the conversion rate by converting genuine visitors into customers on your website and increasing sales. 

Creates long-lasting results 

Search engine optimization helps a business gain an edge over the market competition for a long time. A business that has invested in SEO will gain visibility for days, months, and even years to come. It prepares a business for other digital marketing activities and also increases the return on investment. 

If you need a partner to manage all your online marketing campaigns, please schedule a free strategy session with our growth experts to start today! 

Categories
Local SEO SEO

“Roofing SEO is Dead” & Other Lies

 As a digital marketer, you know the importance of SEO (search engine optimization). SEO is essential for online marketing campaigns, and every business owner with a business website needs it. Unless you keep up with the times, you might end up being left behind in this ever-changing environment.

SEO is very important for a digital marketer. It’s used for digital marketing to increase leads and traffic, generate organic SERPs (search engine result pages), and improve trust among clients.

Since SEO involves keywords, rankings, tags, media, coding, algorithm, and links, it’s difficult for non-digital marketers to understand. Alongside the fact that the search engine optimization practice is always evolving that sometimes even expert digital marketers fall behind, it’s is no wonder that common misconceptions and lies began to form over different methods of optimizing your website. 

It’s important not to get stuck on old practices and misconceptions about this search engine optimization as it can potentially harm your website, which you’ve put so much effort on. There are immense benefits gained from using SEO or search engine optimization in your business if appropriately practiced. 

Is the search engine optimization or SEO is dead? Is there any truth to this, or are they a lie? This article will discuss the biggest misconceptions and untruths about SEO.

Is SEO dead

IS SEO DEAD?

The search engine optimization’s death is greatly exaggerated and is a misconception that confuses most digital marketers. According to statistics, 65.25 billion dollars was spent by companies in 2016 on SEO tactics. The number increased to 78 billion in 2018, and by 2020 it’s estimated that companies will spend 79.27 billion dollars on search engine optimization or SEO.

Even though a website does not have top ranking on search engine optimization, 32.5 percent of all generated organic traffic is obtained from a keyword search. You have a pretty big impact on the bottom line since keywords and high volume is relevant to some users.

If SEO dies, it’s taking a lot of money down with it because if your website is working just fine, 40% of revenue gotten from generated traffic should put this amount of money into your bank account. Considering these few facts, we can say that search engine optimization is very much alive and is working just fine. While SEO is not dead, some processes have evolved into something new, and when outdated tactics are still used, it can actively drop your rankings in SERPs, thus making some business owners confused and believe the lie that SEO is dead.

lies and misconceptions regarding the death of SEO

Some lies and misconceptions regarding the death of SEO

• All that matters is to build up links: Building links are very important, and SEO remains Google’s number one top-ranking factor. Although just a few years ago, building as many links as you can to your site boosts your SERPs ranking. Things don’t work that way anymore. What matters right now is the quality and relevance of your links, not just the quantity. Though inbound links are still important, large quantiles of spammy links posted over a random digital website can harm your rankings because Google and other SERPs have shifted their focus from quantity and now emphasize more on quality. 

• Hyped up about dominating the number one spot: be cautious of any SEO firm or agencies that guarantee you the top ranking on Google. No one can hype your rankings on any search engine except Google. So many websites fall for such tricks because they tend to focus more on snagging the number 1 ranking on Google but what they fail to understand is that ranking number one may not have strong correlation traffic it used to have. Your website could rank number one but still be buried deep since most search results are filled with ads, question boxes, etc. So web crawlers usually search in deep to get what they want. Rather than emphasizing getting the number one rank, your point of focus should be on increasing your click-through rates.

• Overemphasizing keywords: As search engine optimization or SEO is constantly changing, various search engines have evolved and have adopted more effective means to show what your page is talking about. In the past, keywords played a very vital role in SEO as links. Anyone could get a better ranking on SERPs, creating low content articles, and fully stuffing your page with keywords. Now, instead of using a particular keyword to fill your page, which can wrongly phrase sentences and paragraphs inhibiting user experience, it’s more important to optimize your content for great user experience and readability fully. Google’s main focus is to understand the purpose behind keywords and not just the actual keywords themselves. Your posts should be according to quality and user experience, and if the content is good, keywords will blend in well. Rather than sacrificing a good article just for keywords density, focus more on the topic in general and contents so your post can satisfy the user demand. If your client decides to build content, advise them on how to do it the right way because contents that are not fully optimized with spammer keywords post a great threat to web marketing.

More pages and posts increase ranking

• More pages and posts increase ranking: one thing you need to know is that Google generally doesn’t rank websites. It only ranks individual web pages based on how the page relates to a search or keyword. Rather than creating more web pages and posts, it would be best to create content that has the information your user needs by bringing out key points on a topic on one page. If your content is long and valuable, it can rank for many different keywords search and query. Though this does not mean your whole website and its content should be on one page, creating sub-topics would create links back to the main page, improving the overall search engine optimization of the page.

These misconceptions and lies make people believe that SEO is dead, but it is pretty much alive. The key is moderation. There are still some standing principles you can adopt, and when you follow these principles and identify the lies regarding SEO, you’ll improve your leads, traffic and generate more conversations. 

Categories
Local SEO SEO

How To Make Roofing SEO and PPC Work Together?

In today’s world, the internet is the biggest market place under the sky. Literally, everything can be found and purchased online. Some companies do their business strictly on the internet, but no company in the world doesn’t present their business on the internet. Both sellers and users of products and services search for what they need online – users to find what they need and sellers to find buyers for what they are offering. Websites are created as the best marketing tool there is. But advertising products on your web site is not enough. Some tools can help both groups find what they are looking for much faster and more efficiently. The most successful tools are SEO and PPC.

How do search engines work?

Search engines are the most helpful tools for internet users. If you are looking for something on the internet, you will use search engines to find that. You will type words that explain the product or service or information you are looking for the best. A search engine will use your words to find content on the web related to your search. Words you use are called keywords, and search engines use those to detect all sites that have content relevant for your search. Since there are many web sites to browse, search engines look for those sites that match the best keywords. The sites that have such content are shown on top of search results, and they attract most customers.

What is SEO

What is SEO, and how does it work?

SEO is a tool that helps a website gain better rankings on major search engines. A web site can be looked upon as commercial. A good commercial does not just say: this is the product, it is used for that, buy it. Good commercial tries to attract potential buyers by using the best tools to explain how the product is different from similar products, why you need that particular product, what you will gain by getting it, and how it works. At the end of the commercial, the buyer has a feeling that he or she knows everything relevant to the product and is aware of why it is worth spending money. SEO acts as a director of a great commercial. Search engine optimization helps the web site become interesting for a group of customers it appeals to. This means that the site can be optimized to be shown in top search results for that product or service. This is done by changing content to look more reliable, more available, and more trustworthy. 

There must be a good strategy of how the content of a site will look – with plenty of information, relevant links, good web design, frequent adding of new content, making the search of the site easy and clear, making traffic and loading of content faster, and so much more. A good SEO will help a site become more visible and top-ranked on free or organic search results.

What is PPC

What is PPC, and how does it work?

PPC means Pay Per Click. Pay-per-click has the same role as SEO, and that is to attract customers to your site, except PPC is not free. PPC means that there are paid advertisements on search engines that will lead customers to sites advertised by them. They are displayed on a search engine and also use keywords as guidance for search engines. But these advertisements are only paid by the advertiser when a customer clicks on them (and is directed to a site in question). Pay-per-click ads usually cost very little, and they have an enormous impact on website traffic. They are displayed when keywords are entered. PPC can provide good attendance to the web site and help a product or a service be more visible. Still, the price you pay for PPC can vary from very cheap to more expensive, depending on which keywords you use. Competition on the internet is enormous, and some keywords are more frequently used. Those keywords cost more if you want your website to appear in the top search results. 

How do SEO and PPC work together?

Even though it sounds that SEO and PPC do the same work but in different ways and one is free while the other is paid for, they don’t cancel each other. They can do wonders when paired on a job to boost web site visits. You may be asking yourself, “why pay for something you can get for free?” the answer is – you don’t. Even if SEO and PPC do the same thing, they are separate marketing tools, and each has a unique purpose. But when put together, they can help each other to do the best job for your needs. Both SEO and PPC use keywords. If you use different SEO and PPC keywords, people who are seeing your SEO search results don’t see your PPC, as key words do not point in the same direction. SEO is free, but SEO does need time to start doing its magic.

SEO and PPC for roofing

You must earn your spot in top search results. If you use PPC as well, it will begin to attract visitors to your site right away. PPC can help you work out SEO strategy the best way. PPC can show which keywords are most searched for so you can optimize the content of your web site to match that. Using SEO and PPC simultaneously helps better visibility on the search engine’s results. The top three spots on search engine results are usually PPC. If SEO brings your site to top visibility for organic searches, that means that the site is dominating both free and paid search results. Remember, organic search results and paid ads are not the same. Most search engines display paid ads in different fields than organic ones, and that is why search engine optimization and pay per click work so well together.

The business of today is not the same as it was only ten years ago. New technologies and shifting the focus of marketing to the internet demand new ways of attracting customers. 

SEO and PPC are modern business tools, and using them together can give the best possible results.