YOUR SUCCESS IS OUR SUCCESS!

Review Us on

Larry Phelps Avatar
Larry Phelps
8/25/2019 - Google

They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer

Lisa Grant Avatar
Lisa Grant
7/19/2019 - Google

I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.

Lindsay Bowen Avatar
Lindsay Bowen
7/18/2019 - Google

Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.

Hugo Vega Avatar
Hugo Vega
8/15/2019 - Google

BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer

Jeannette Potter Avatar
Jeannette Potter
8/09/2019 - Google

Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!

Categories
Roofing Google My Business Local Marketing Local SEO Marketing SEO Social Media Voice Search

Top 10 Tips to Improve Your Local Roofing SEO Right Now

Get the Tricks You Need to Get Your Local Roofing Business Found By Prospects Online

Do you want to dominate local roofing search results but don’t where to start? If so, we will show you how to get that top spot without increasing your marketing budget. Local SEO is essential to small roofing businesses that operate on a specific region instead of a national scale. While national roofing SEO concentrates on searches worldwide, Local SEO focuses on showing up in search results in a particular service area. This strategy depends on promoting or advertising your brands and services to local customers and leads.

Improving your local roofing SEO implies more leads, more website traffic, and conversions because the tactic is more relevant to your local client base. Consider it as an updated version of your phone book. Search engines like Google or Bing use mathematical calculations or algorithms to determine how closely your roofing website page matches what the client is looking for.

Think local roofing SEO as a way of helping your company compete against large roofing brands that have unlimited marketing dollars to spend. By investing in specific local roofing SEO strategies, you can neutralize more prominent roofing brands that regularly optimize for broad roofing keywords and depend on brand recognition instead of unique value propositions to generate traffic. Here are the top 10 tactics you can use to make your local roofing SEO successful.

Create and Optimize Your Roofing Google My Business Account

  1. Create and Optimize Your Roofing Google My Business Account

Google My Business is the new crème la de crème of local roofing search. It offers an effective way to show up on top of Google Maps results and gain visibility in Google Search local results. Creating a Google My Business account is a simple process that can benefit your business in more ways than just your roofing SEO efforts. Here, your client will leave positive or negative reviews about your company. But, wait! Improving local search for your roofing business is more than using the relevant keywords.

To optimize your roofing Google, My Business profile follows the steps below:

  • Create a Google My Business Profile and verify ownership of the company.
  • Provide up-to-date and accurate information
  • Include your operating hours, acceptable payment options, the services you offer, and lots of images.
  • Encourage your client to review your roofing company online
  • Respond sincerely to client reviews
  • Publish (announcing special offers and events) to your Google My Business account via the Google My Business dashboard.

Get Regular Reviews From Happy Clients

  1. Get Regular Reviews from Happy Clients

Asking your clients to leave glowing reviews for your roofing company doesn’t just optimize your GMB presence; it also encourages local customers to book jobs with you. According to a survey by Bright Local, more than 85% of clients believe in online reviews as much as personal recommendations.

Thus, if your roofing business is getting lots of positive reviews from happy clients across high-authority review sites like Yelp or BBB, it stands a good chance of getting clicked and found in the local search results. If you want to increase your business’s volume of reviews, start by asking your current clients. Next, make it easy for customers to review your roofing business. You can email your existing customers with a link that directs them to the Google reviews.

Here are some tactics to encourage customers to leave a review:

  1. Ask for a review after closing a roofing sale
  2. Send a text or post-service email requesting customers to leave a review
  3. Respond to existing reviews professionally, addressing complaints from bad reviews, and thanking reviewers.

Note:  Google says it’s alright to ask for reviews from clients, while Yelp does not encourage you to solicit such reviews.

  1. Optimize Your Roofing Website for Voice Search

With the increased use of digital assistants like Amazon Echo or Siri, Voice search has changed how users search for roofing services online. So, if voice search optimization isn’t part of your roofing SEO strategy, you need to fix that and stop losing potential clients to the competition.

Therefore, it is crucial to optimize how prospects ask questions on these devices in local roofing SEO instead of how they type in their queries. Essentially, your clients will use long-tail roofing keywords when conducting voice searches compared with regular searches. That said, you will have to adjust the SEO of your roofing content to fit the more conversational tone of the client speaking. For instance, you will want to account for the conventional question starters (when, why, who, what, how, and where)

It is also vital to consider searcher intent when optimizing your roofing website for voice search because these searches are conducted when a searcher requires specific information. If they are cooking and ask Alexa to find a roofer near them, they expect a quick and helpful response. If a prospect uses voice search to ask your business hours, this answer should readily be available.

  1. Focus More on Local Roofing Keywords

Do you know that over 80% of prospects/clients use search engines like Google to find a local business like yours?

Property owners/managers turn to search engines to assist them in finding businesses in their neighborhood that offer the roofing services they need. To appear in these search results, you need to incorporate local keywords into your roofing website to help you rank.

Local keywords are search terms that contain location-specific phrases that produce results related to the geographical location. Such keywords help drive wallet-out prospects to your business and play an essential role in optimizing your local search engine optimization strategy.

Put yourself in the shoes of a property owner who needs your services. What search phrases would you use to find a roofing contractor? Create a list of phrases and words that come to your mind like roofers, roofing repair, and roofing contractors, and so on.

Then, combine those words with local terms a business or homeowner may use to find your roofing services. Now, you have an expanded list;

  • (Your search area) roofers

Example: Middle Tennessee Roofers

  • Roofing contractors ( Your residential or search area)

Example: Roofing contractors Memphis

  • Roof repair (Your Search Area)

Example: Roof repair Nashville

Go ahead and list all the other services you offer, such as siding, window installation, or gutter repair.

  1. Optimize Your Roofing Website for Mobile Devices

Mobile search and local search work together (considering that over 60% of Google searches are conducted on mobile devices)

Some of the common ways prospects/clients will use your roofing website in a mobile environment are checking for reviews, searching for contact details, and finding directions to your roofing business office. In fact, “near me” searches on a mobile device have increased considerably since 2017. This makes it easy for your clients and prospects by making your roofing website mobile-friendly.

Here are some tips to optimize your roofing website for mobile devices:

  • Make sure your roofing website loads in less than three seconds
  • Use larger fonts that are simple to read
  • Use high-quality images to appeal to your audience on mobile devices
  • Create an intuitive user interface for a great user experience.

Read our detailed post on 10 tips to Improve Your Roofing Website & Lower Your Bounce Rate

  1. Create High-Quality Roofing Content

Search engines like Google are getting smarter every day, which implies that content creators can write posts that appeal to users and search engines. But while writing posts about general topics will attract lots of people, it is crucial to write about local industry news to attract prospects/clients.

Be the local authority in the industry by promoting local gatherings, news and offer educational content to your roofing blog. Write top-of-the-funnel content that goes beyond what your roofing business provides.

  1. Add Your Roofing Business to Local Directories

Online directory citation building and listings are an effective way to optimize your roofing website for local SEO. Online business directories are sites like Yelp, BBB, or YellowPages, just to mention a few.

Not only will be adding your company name, phone number, and address into these directories improve visibility, but it will also boost your local SEO.

Your roofing business listing should include the following basics:

  • Accurate company name, phone number, and address consistent across all online directories
  • A link to your roofing website
  • A clear description of your roofing business
  1. Set up Social Media Signals

If you don’t have a roofing Facebook business page, create one now! Having social media signals pointing towards your location is another benefit when optimizing your local SEO. You don’t have to do a lot with your page, but its existence is more important than having none. However, you need to develop and implement a social media advertising strategy to manage content for multiple locations if that’s relevant to your roofing business.

  1. Update NAP Citations on Your Roofing Website

NAP is a short form for name, address, and phone number. NAP citations play an important role in your local SEO efforts. And the best way to ensure that Google understands and recognizes that you are from a particular region is to add the physical address at the footer of your roofing website and be consistent when listing your business information online.

  1. Create a Dedicated Page for Every Roofing Service You offer

While you can be tempted to consolidate all the roofing services you offer on one page, don’t do that. Instead, dedicate one page to each unique roofing service or product you offer. Your local SEO juice isn’t beneficial if you just keep all the roofing services on one page. This will hurt your rankings.

 Top 8 Questions Roofers Ask About Local SEO

  1. What is the most crucial local search ranking factor?

You will get shocked to know that it has nothing to do with your roofing website. The most crucial ranking factor in local search is roofing Google My Business. This is an extension of Google Maps, working between the two to identify businesses on the map or give them location-dependent searches.

When a prospect is on Google Maps but searches for a business category, even without “near me,” Google will list nearby roofing contractors with a mini-map entry.

Google My Business should be your priority, particularly if you own a local roofing business because it comes with tons of features. It is just like having a second roofing website.

Here are some of the things that your roofing Google My Business can do:

  • Upload videos and photos
  • Edit your business description for clients
  • Post a roofing blog
  • Interact with visitors by responding to queries
  • Boast about your best reviews and ratings
  • Post your business hours
  • Add special alerts like changes due to Covid-19
  • List your company phone number.

As you can see, it is more or less like your roofing ‘website in a sandbox’.

  1. How Can Google My Business Boost My Search Rankings?

Apart from responding to search queries, one of the fundamental functions of GMB is to improve local SEO rankings. When you enter the link and essential information to your service area, you start to enjoy the benefits. We have already discussed much Google My Business now. But if you are looking for information on how to make the most out of your GMB listing, read our detailed post on the Google My Business Optimization checklist for roofing contractors.

  1. Are Online Directories and Business Listings Worth My Time?

Listing in online directories, generally known as citations, can improve your local SEO rankings. So they are worth your time. Apart from Yelp and GMB, here are other directories you can create a listing with:

It would help if you also looked for local professional organizations, clubs, and business directories. These citations show Google that your company is valued by prospects/clients at that location.

How Do I Know That I Need Local Seo in My Roofing Business?

  1. How do I know that I need Local SEO in my roofing business?

If your roofing company falls in that locally-owned category, then Local SEO will help you attract and engage clients. If your business doesn’t appear in the local search results, you will lose potential leads to the competition.

Win More Clients with Local Roofing SEO Today

Local SEO changes fast. You never know when Google will introduce a new algorithm for local searches, but you can be sure that change is coming. That’s why you need to stay ahead of the local roofing SEO tactics. By implementing the 10 actionable strategies discussed above, you will be able to attract local clients looking for your roofing business online.

BlackStorm Logo

With lots of tasks requiring your attention, we know it can be hard to implement the Local SEO strategies on your own. Remember that local roofing SEO is just one part of your internet marketing strategy. If you would like your roofing business to dominate local search results in your area, schedule a free strategy session online with one of the Growth Coaches for assistance today.

Categories
Roofing Growth Strategies Lead Generation Local Marketing Local SEO Marketing SEO

14 Surefire Signs Your Company Needs Roofing Seo Services, and Where to Get Them

Telltale warning signs that it’s time to invest in a new SEO strategy for your roofing company

Does your roofing website still use outdated SEO techniques? Are you trying to boost your roofing website rankings on Google or Bing but don’t know where to start?

As a roofer, you want to ensure that your search engine optimization strategy stays up-to-date to help you outrank the competition.

If you still doubt whether or not to invest in SEO services, you are hurting your roofing business’s growth. Research shows that over 80% of clients conduct research online before they book a high-ticket item like roofing, and about a third of such prospects/customers start their buying journey on one of the three primary search engines (Bing, Google, and Yahoo).

To reach property owners and managers searching for your roofing services online, your website should show up in the search engine results for relevant queries. If such prospects find it hard to find your company online, you are losing them out to roofers who claim top first page spots on Google.

If you are unsure whether you need to improve your SEO strategy, read on our 15 common signs that you need to make your roofing website visible to your prospects/clients online.

Your Roofing Website Is Not Ranking High for the Keywords Relevant to Your Business

  1. Your Roofing Website is Not Ranking High for the Keywords Relevant to Your Business

Have you ever conducted an online search for the kind of roofing services you offer on Google? Take a few minutes and attempt that now.

Is your roofing website showing up in the search results? If you have to scroll through numerous pages before you finally find it, something is wrong somewhere. Now repeat the process with some keywords that are related to your company and see what will happen.

If your roofing company website was difficult to find in all those searches, you could rest assured that other prospects who are looking for the services you offer can’t see you as well.

2. Your Roofing Website Bounce Rate Is Abnormally High

Bounce rate refers to the number of visitors who navigate away from your website after just a one-page view. Knowing your bounce rate can help you to understand how well browsers are converting into paying clients.

If your roofer website has a high bounce rate, your visitors typically hit the closing tab or click off to your competitors’ websites. While every website will have some bounces here and there, a higher bounce rate indicates that your site is not captivating visitors to hang on longer, which could be due to one of the following reasons:

  • Misleading meta descriptions/ page titles
  • Your roofing website is hard to navigate
  • Poor user experience (UX)
  • Slow page loading speed
  • Wrong Call To Actions (CTAs) that don’t tell prospects their next course of action
  • Your brand messaging and content is hard to understand.

Whatever the reason, if prospects aren’t moving past your landing page, now it’s time to rethink your roofing SEO strategy.

3. Your Website Isn’t Generating Consistent Qualified Roofing Leads

If your site fails to generate prospects and leads, then it has not achieved its primary goal. While your roofing website might even be producing a significant volume of traffic, page views and visits can’t pay your employees or suppliers.

Qualified roofing leads from search engines like Google or Bing tend to get better since they have high conversion chances. This is because property owners, who searched for roofing services or products online, intended to schedule for a job at some point.

In some instances, they want to book a roofing service immediately. Thus, investing in professional SEO services will help your business get in front of these wallets out of potential clients.

4. Prospects/ Clients Are Not Finding Your Roofing Website Online

If your roofer website doesn’t get found by potential clients, it means you are not generating new customers, hence revenue. There is no need to offer exceptional roofing services /products if you can’t people know about them online. That’s why ranking high in search engines like Google or Bing for keywords relevant to your roofing business is crucial. Prospects/ clients will be able will easily find your roofing website and schedule jobs conveniently.

You Are Wasting Your Marketing Dollars in Paid Search Campaigns

  1. You Are Wasting Your Marketing Dollars in Paid Search Campaigns

Are you almost going broke because of investing heavily in your paid advertising campaigns? Drying up your advertising dollars is a surefire sign that your long-term success will be pegged on roofing SEO.

The controversial SEO practices vs. paid search advertising debate are ongoing. Still, the absolute truth is that: Paid campaigns will only deliver results for the time you have paid for (obviously). So while you may notice a sales hike from them, such results won’t last forever.

However, improving your roofing website SEO produces a higher Return on investment over time. Roofing SEO is a sustainable marketing strategy for your business.

6. Need Help in Building a Roofing Brand

Is your roofing company adequately branded?

It is one thing to have a good roofing business and another one to have a successful brand. Have you ever looked at those who have made it in the world of roofing business?

They all have a trusted roofing brand. Because of this, they also rank high on the search engine results pages. Search engines like Google love great brands.

It would be best if you built a roofing brand, and SEO services will come in handy. This will help people relate and find what you are about.

Your Roofing Website Is Not Mobile Friendly

  1. Your Roofing Website is Not Mobile Friendly

In 2019, over 80% of prospects/clients used their mobile devices to search for information over the internet. Besides, if your roofing website is not mobile-friendly, you will note a massive decline in organic rankings or may never get ranked at all by Google or Bing. Suppose you want to understand how your roofing website’s responsiveness could be hindering your ability to be found online by customers or prospects. In that case, you should schedule a free strategy session with our SEO experts instantly.

8. You Have Good Rankings, But Low Conversion Rates

Roofing SEO helps you to directly market to people who are already searching for services or products.

Roofing SEO services only takes you so far.

If you think that your job is done after you rank in the coveted top spot in Google for relevant keywords, think again!

While high rankings and traffic are undoubtedly essential, the primary goal is to convert browsers /visitors to paying clients. To ensure your roofing website is converting, you have to examine the quality of your content and the user’s behavior.

Which pages of your site do they usually visit?

Is your website difficult or easy to navigate?

Is your content valuable, or do you use compelling CTA?

Answering such questions will help you know the real reasons why your site visitors aren’t converting.

  1. Your Competitors Are Ranking Higher Than You 

According to a recent study, more than 90% of searchers revealed that they would click on results shown on the first page of Google or Bing search. This implies that you should optimize your roofing website design and content so that you appear on the first page of Google and possibly above your competitors. However, this can be easier said than done.

It is daunting to show up on the first page of organic search results pages with the tight competition in the roofing landscape. And now that most roofers understand the importance of SEO, but you require something better than them.

If you don’t have this expertise within your company, this implies that you need help from a local roofing SEO agency to make your roofing website rank on the first page of the search engine results page.

  1. You See a Sudden in Organic Traffic

Search engines like Google alter their ranking algorithms to offer a better experience to their users. There is a high probability that your organic rankings can be affected because of such crazy algorithmic updates. And this can make you lose thousands of dollars in revenue. By staying abreast of search engine algorithmic updates, you can outrank your competitors and get potential roofing leads.

11. You Need Relevant Traffic

Your roofing website could be attracting thousands of visitors each month, but if they are not in your target audience list, they won’t convert. When it comes to site traffic, quality overrides quantity. Poor quality traffic implies that you need to reassess your SEO efforts.

12. Most of Your Roofing Sales Are From Organic Traffic

If your records show that most of your clients come to you through Google or Bing search, your roofing business needs good SEO rankings. Thus, if your search traffic declines, your roofing sales go down with it.

So if your roofing business depends heavily on organic traffic to thrive, it is advisable to invest in professional roofing SEO services.

  1. You Have Technical Errors on Your Roofing Website Hurting Your Growth

Technical issues are a broad term and could occur due to various factors. Proper diagnoses take a web designer and time but can generally include;

  • Duplicate content
  • Site speed
  • No follow no index
  1. You Want a Provable ROI from your Digital Marketing Efforts.

Conventional forms of roofing marketing can be very effective, but there is a significant hurdle in them; it is not easy to monitor their Return on Investments.

SEO experts use Google Analytics and Google Search Console to monitor metrics like event tracking and goal conversions. With SEO and other kinds of online roofing marketing, it is easier to collect data you require to know how effective your roofing marketing is at making revenue. This will help you invest more money in what is improving your bottom line.

How to Find The Right Roofing SEO Agency for Your Business

Unfortunately, the SEO landscapes include some quacks. Roofing SEO experts that practice what is known as” black hat” tactics can harm your company. When you invest in roofing SEO, finding a legit agency or company to partner with is crucial.

  • Do Your Homework to Know the Basics First

Before you begin researching SEO agencies, take your time to understand the basics of search engine optimization. If you know the 101-level things, you will understand when an agency is trying to con you.

  • Avoid any agency promising first Page Google Rankings Overnight

You have probably received lots of spam emails from SEO agencies promising to get you on the top spot in Google. But as the cliché goes, if the deal is too good, think twice!

Various factors go into determining search engine rankings than no one agency can have the results. Legit roofing SEO agencies like Blackstorm Roofing Marketing understand that promising such results would be unrealistic, but we will give an insight into what to expect.

  • Understand Their Process

 This is where the rubber meets the road. A good roofing SEO agency will discuss conducting competitor and keyword research, on-page optimization strategies, and building backlinks.

Besides, if they start to talk about keyword stuffing or purchasing links or any other black hat technique trying to trick the system into gaining higher rankings, doing this will make search engines like Google or Bing penalize or ban your site altogether.

If your roofing business operates locally, listen to whether they state local-specific techniques. Local roofing SEO is somewhat different from global or national SEO. You want to partner with an agency that understands the difference and helps you to optimize for Google organic search results and Google Maps.

  • Know About Their Process

While you know that roofing website SEO takes time to yield desired results, there should be a way to gauge whether your investment delivers excellent results. This is part a reputable roofing SEO service agency should offer. In addition, good SEO experts will update you regularly on crucial metrics like changes in your roofing website traffic and target keyword rankings.

Request to See the Results They Have Achieved for Other Clients

Roofing SEO professionals need to point out the samples of work they have done for past customers. Ask for any testimonials or case studies to help you understand how it was working with them.

Experiencing These Problems? Get Roofing SEO Help Now

BlackStorm Logo

If you have any of these signs in your company, it may be time to search for a roofing SEO agency to complement your current digital marketing efforts. Schedule a free strategy session to see how roofing SEO professionals will help you level up your search rankings today.

 

Categories
Roofing Growth Strategies Lead Generation Local Marketing Local SEO Logo Design Marketing Reputation Management Retargeting SEO Website Design

Here’s Your Roofing Website Maintenance Checklist for 2021 & Beyond

Keep Your Roofing Website up to date: don’t lose clients for no reason

Most roofing contractors know the importance of having a well-structured roofing website. But they typically build a site, launch it and never return to it again, abandoning roofing website maintenance altogether. If your website isn’t adequately maintained, you are losing prospects/clients that will affect your company’s ROI.

Just like your car, we must appropriately maintain your roofing website to operate efficiently. Roofing websites require routine maintenance to ensure that all components (contact or inquiry forms, payments, payment mechanisms, images) work efficiently and safely. Creating a search engine optimized, user-friendly and responsive roofing website is an essential step in letting property owners know your roofing company exists. Still, routine upkeep is crucial if you want your website visibility to flourish and grow.

 

8 Reasons Why Roofing Website Maintenance is Crucial

1. Regular Maintenance Keeps Your Roofing Website Secure

Security is the main reason why routine roofing website maintenance is so essential. If your roofing company is utilizing a Content Management System (CMS) like Word Press or Drupal, you want to make sure that it keeps up with security updates and software patches. If you don’t do that, the bad guys (hackers) will get an opportunity to steal data from your roofing website.

2. Roofing Website Maintenance is Crucial to Boost Search Engine Traffic & Rankings

To offer property owners high-quality content, search engines like Bing or Google award higher rankings that are updated occasionally. Search Engine Optimization (SEO) determines where your roofing website will be ranked based on your site’s relevance compared to the property owner’s search.

Various roofing SEO tactics can be used to improve your site’s ranking. Some of these techniques include optimizing your site for mobile devices, regularly updating your website content with the current information, and ensuring that your site has the latest security updates.so, maintaining your roofing website is crucial to your business’ ranking on search engines like Bing or Google.

3. Routine Roofing Website Maintenance Helps to Improve Customer Experience

If your roofing website’s template files and theme are outdated, they may not show up on current versions of mobile devices and web browsers. With all the competition in the modern roofing landscape, if your site is hard or confusing to use, your company is likely losing prospects because of it. But, when you conduct routine maintenance as scheduled, you can be confident that the most recent template files/ theme are installed and operating efficiently.

When you perform maintenance on your roofing website, your site improves and becomes simple to use. Such improvements encourage property owners to stay and engage on your roofing website longer. In wrapping up, maintaining your roofing website is crucial as it enhances your site’s customer experience and promotes user engagement.

Read our detailed post on How User Experience (UX) Design Affects Roofing Sales

4. Regular Maintenance Increases Site Speed

As stated above, with all the options that prospects/client has online, your roofing website requires simple to use and needs to be super-fast. If your roofing website loads in less than 3 seconds, it is turning away prospects/clients. Maintaining your roofing website allows you to optimize all the elements that might be slowing your site down. Another advantage of routinely maintaining your roofing website is enhancing your site’s loading speed.

5. Regular Website Maintenance Attracts New Clients and Keeps Existing Customers Happy

Our roofing website maintenance services will keep your site updated with fresh and new content. This will assist in driving new property owners (traffic) to your site. Outdated roofing content may make visitors click off your site instantly.

Keeping your roofing website updated with unique, fresh content can go a long way to satisfy existing customers. Your existing customers will view and share your new content, thus making your roofing business popular. But if you stay for long without sharing fresh content, prospects/clients may assume that you have nothing to offer and may never return to your roofing website again.

6. Continue To Learn More About Your Audience

One of the daunting parts of roofing marketing is getting to know your target client entirely. Regular roofing website maintenance helps you use the analytics and understand how users are interacting with your site.

Are prospects/ site visitors converting? Are they clicking off your site immediately, or are they hanging around? Are there patterns in site visitor’s behavior? Knowing these patterns and making adjustments based on data will help you to create a roofing website tailored to your user’s specific audience.

Without ongoing such ongoing analysis, your website can become outdated, stagnant, and, worst-case scenario, useless to property owners who could have benefited from your roofing services or products.

7. Regular Website Maintenance Ensures Proper Functionality

As you launch a new roofing website and make adjustments to it, it’s crucial to make sure that it works efficiently. This can mean making sure there are no broken links and that your website works perfectly across various web browsers. This is more of a technical part of roofing website maintenance, but if you fail to do it, your website may fail to work correctly for your visitors, prompting them to click off to your competitors.

Great functionality depends on the coding of your roofing website, and as a roofer, you don’t have the time to read through lots of code lines to identify a semicolon that should be an entire colon. Ensure that your codes are consistent with the ongoing adjustment and clean is essential to run a peak-performing roofing website.

8. Routine Website Maintenance Helps in Proper Tracking & Monitoring 

When you dedicate your resources and time to roofing website maintenance, you can correctly track the results and know if you are in line with your internet marketing goals. Tracking your roofing website’s metrics can give you an overview of the progress of your internet marketing campaigns so you can know the following plans or strategies to implement.

If you are lagging behind your roofing sales goals via the roofing website, that means that you need to redesign your site to increase conversions

Roofing Website Maintenance Checklist

Maintaining your roofing website is more than buying an affordable hosting plan and making some edits to your page. An outdated website risks client annoyance, loses search engine rankings, and loses trust. To assist you to stay on top of the crucial (often overlooked) issue, we have compiled a guide on what you can expect from our website maintenance services:

Update Your Roofing Content

  • Hours of Operation

If you have a company operating hours and aren’t on your roofing website, we put them in! And if you have already included them, our experts will check to ensure they are accurate. We also notify your visitors in case you have seasonal changes in your operating hours.

  • Phone Numbers

Check your office phone numbers for consistency and typos. Also, ensure that your phone numbers are appropriately hyperlinked to help visitors click and call your roofing business.

  • Contact Address

Make sure your business address is updated/correct every place it appears.

  • Call to Action

Give your web pages a makeover to ensure you have a clear call to action. Sometimes every page will have the same CTA (like getting a free roofing quote now), but browsers will require to pass through some steps. A property owner looking for roofing services or products will want to view some photos of past projects before they decide to get a quote.

  • Punctuation/Spelling/Grammar

Look at the basic editing errors.

  • Fix Broken Links

Check all your internal and external links to ensure that they are working seamlessly.

  • Form Submission

If you have a form on your roofing website, submit a message to check whether it’s working, and you get notified of the new news.

  • Headlines

Do your primary web pages (particularly your homepage) have headlines explaining how the client will benefit from booking a job with your company? And does every headline contain a keyword that relates to the title of your page?

  • Redirects & URLs

If you have recently changed the name of your webpage, you should make sure that users who are searching for the old page get redirected to the new one Instead of getting a “not found” error)

  • Image Alt Tags

Sometimes you can improve your roofing SEO by adding alt tags to your primary images. This can help your site to rank higher than other roofers for the same keyword

Design

These are tweaks that  relate to the feel and look of your roofing website, which may include but not limited to:

Branding

Has your roofing logo changed? What about the colors your company uses? If yes, has it reflected on your roofing website? Besides, if you initially used a low-quality logo but have changed it late to a new one, you need to update that on your roofing company website.

  • Replace Stock Images with Custom Photos

Roofing stock images may be essential to get your website running. But authentic photos are deemed to be more powerful.

  • Optimize Images

 You need to replace low-quality crop images to suit your overall design. Besides, replace large photos with compressed or re-sized versions while retaining quality.

  • Check Display on Mobile Devices

Pull up your roofing website on your mobile phone to see how it appears. Furthermore, you can also check how it appears on different desktop browsers.

Platform & Hosting

These problems may prompt you to contact your web host provider:

  • SSL security certificate

Check if your roofing website URL starts with “HTTPS” If not, you need to contact your web hosting provider to get a basic security certificate for your roofing domain.

  • WordPress Plugins and Theme

It is highly recommended that you use the latest versions of plugins and themes activated on your roofing website.

  • Backups

Typically you want to automatically backup your roofing website. This will help you, especially when you make a mistake when editing your roofing site.

Hire a Roofing Website Maintenance Team

Why You Should Hire a Roofing Website Maintenance Team

As a roofing contractor, you have lots of duties to perform. Managing employees, handling clients, keeping appointments, and meeting deadlines can be daunting at times. Neglect and inexperience can ruin the functionality and look of your roofing website.

Now that you understand that web maintenance is just as crucial as designing a roofing website, it would be equally important to discuss the benefits of hiring a website maintenance team. Although you can take the responsibilities of maintaining your site yourself but hiring a roofing website maintenance agency will be advantageous in the ways listed below:

  • Since you are partnering with a website maintenance company specializing in the roofing niche, you can count on their expertise since they know what to expect, look for, and resolve issues.
  • Hiring a roofing website maintenance team frees up your time to concentrate on another important aspect of your business without having to think about your site at all.
  • Outsourcing a website maintenance team is cost-effective and can resonate with your budget. You don’t have to break your bank to find a package that’s ideal for your roofing business.

If you have come this far, you know that designing a roofing website is not enough, but maintaining it is highly recommended. And if you don’t have the skill or time to maintain your roofing website, it is advisable to outsource a website maintenance agency like Black storm Roofing Marketing.

BlackStorm Logo

Let Us Help You

At Blackstorm Roofing Marketing, we don’t just create unique online experiences but also offer website maintenance services since we understand how site security and maintenance are essential in maximizing your roofing website performance.

We provide reliable and affordable website maintenance services with no long-term contracts. We offer online reputation management, PPC, retargeting ads,  support, update backups, and above all, peace of mind knowing that your roofing website is in good hands.

Schedule a free strategy session with one of the marketing experts to discuss how we can help you maintain your roofing website today.

Categories
Roofing AdWords Google Ads Growth Strategies Industry Knowledge Lead Generation Local Marketing Local SEO Marketing Paid Advertising PPC Promotion Reputation Management Retargeting Roofing Sales Tips SEO Social Media

22 Roofing Marketing Ideas That Work in 2021 and Beyond!

Are you getting sufficient roofing leads? Is your phone ringing as expected to book more jobs?

There are many reasons your answers may be a resounding “no.” The effect of COVID-19 has undoubtedly caused a decline in sales for roofers as property owners adjust to the new normal. As the internet becomes an essential tool in the client’s purchasing journey, roofing marketing becomes a crucial investment.

High customer involvement, lack of specialized roofing marketing agencies, poor industry reputation, and stiff competition are some of the problems facing an average roofing company today.

If you want to market your roofing company, keep reading for 30 practical roofing marketing ideas. Or schedule a free strategy session online with one of the Growth Coaches or call us at 1(865) 205-8822 if you need help creating an advertising campaign for your roofing business.

Roofing Marketing Ideas- Online

1. Create an Effective, Functional Roofing Website Optimized for Search and Conversions

Your roofing website is the heart of your internet marketing strategy. If you don’t have a roofing website, creating a website is one way of reaching your prospects/clients online, anywhere, anytime.

Roofing is a high-ticket item that needs a high level of client trust. Over 75% of clients judge a roofer’s credibility based on roofing website design alone. An outdated, no website or broken site can instantly vent that trust.

Make sure your roofing website looks contemporary, slick, and professional. Use educational content and interactive elements to inform browsers about your company and respond to any questions they might have.

 

Pro Tip:

  • Optimize your roofing website for conversions and SEO so it keeps sending a consistent stream of qualified leads, even when your business offices are closed.
  • Create a sales funnel and quality landing pages to capture roofing leads.
  • Contact our experienced web designers know if you need help to build or redesign your roofing website.

Invest in SEO to Get Found in Local Searches2. Invest in SEO to Get Found in Local Searches

Property owners /managers are the potential buyers of your roofing services, so make sure they can find your roofing business in local searches online. Prospects are looking for a roofing company like yours, so you need to optimize your website to appear in front of these wallet-out potential clients.

If you want to appear in local search results related to your roofing services, begin selecting the right keywords. Keyword selection and research are crucial parts of SEO since they influence which search results show up on your roofing website. Local search marketing will keep your phone ringing and prospects visiting your project sites. List your roofing business in major online directories and create and claim your Google My Business account to get started with local roofing SEO. Contact our SEO experts if you need help establishing your local online marketing presence.

Run a PPC Campaign to Get Immediate Results3. Run a PPC Campaign to Get Immediate Results

You should be on top of Google search results before you can start to obtain serious leads and traffic from organic searches. Getting on top of Google search results can take months or years with search engine optimization. If you don’t want to wait, you should not ignore Google Ads or Pay-Per-Click advertising.

Pay per Click advertising works by putting your ad or brand message in front of business or homeowners who are actively searching for your roofing services. PPC ads are shown because roofing businesses bid on particular keywords (for your business, it may be something like roofers in Murfreesboro, TN)

To get started with PPC, select the keywords. Like with roofing SEO, focus on long-tail keywords. This will not only drive relevant traffic but will also reduce the cost per click.

Once you have the keywords ready, you can start to bid for the ad placement. You can set the minimum or maximum amount you are willing to pay every time a prospect clicks on your ad. Your quality score and the maximum bid will determine where your ad will be placed in the search results.

However, it is more preferable to have a higher quality score as opposed to the maximum bid. This is because Google wants to offer the most relevant search results for users. That’s why roofers (regardless of their substantial marketing budgets) can’t buy their way to a good ad position.

When searching for roofing marketing ideas, you will note that PPC is one of the best ways to obtain qualified roofing leads. With PPC ads, you can reach more valuable prospects interested in your roofing services.

Factors like the quality of your landing page your roofing ad links to and the relevance of the ad to the searcher’s query will assist you in determining where your advertisement will rank.

Connect With Your Prospects through Social Media Advertising4. Connect With Your Prospects through Social Media Advertising 

Social media is one of the effective marketing and advertising methods for roofing contractors. Social media profiles like Twitter or Facebook help you to connect with your target audience directly. By leveraging social media advertising, you can create valuable content for your prospects/clients and interact with them.

To get started with social media advertising for roofing marketing, select your platforms wisely. There are various platforms that you can use, including Pinterest, LinkedIn, Twitter, Instagram, and Facebook. That said, you want to use platforms that your audience frequents most to make sure that you reach them.

Once you select your platforms, engage with prospects/clients by posting content about their favorite topics and your business activities. Publish videos and photos of your completed and current projects and other roofing news or trends that may benefit your audience.

Remember to include social media in all your marketing collaterals, such as your brochures, email signatures, and roofing website footer. Social media advertising will not produce results overnight but can boost your following and engage with clients in your local market.

5. Use Video Marketing to Showcase Your Roofing Projects and Brand

They say a picture is worth 1000 words; what about a video? It’s more powerful. Nothing strengthens the authority of your roofing website like a video. If you have a roofing website with high-quality video content, you will enjoy a higher conversion rate than rivals without video.

You can leverage the power of video marketing by creating a video of your latest project. Video marketing can help you to:

  • Portray your competitive differentiators
  • Boost online engagement
  • Establish your roofing brand and its personality

Create fascinating videos by showing your crew’s undertaking project or produce positive video testimonials from your customers. Remember to upload videos to Facebook and YouTube to generate leads and to enhance your brand image.

6. Solicit Genuine Online Customer Reviews

A high-ticket business like roofing relies heavily on client’s level of trust, and genuine online reviews provide one of the best ways of enhancing that trust. Research shows that more than 80% of prospects trust online reviews just like they do with personal recommendations. Plus, client reviews show on Google search results with star ratings to help your brand look more appealing than companies without.

Review management is an essential part of running a successful roofing business online. Prospects turn to online reviews to see the experience others had with your business. You must manage your online reputation to ensure that options select your business.

You are going to get a mix of negative and positive reviews. Getting negative reviews isn’t the end of the road since people expect to see lousy reviews. The crucial part is that manage online reviews.

Property owners want to feel valued. If you don’t have time to manage online reviews, you can invest in online reputation management services. Such services will help you manage your reviews better so that you keep your current and past customers happy while attracting new ones.

7. Blog about the Latest Trends in Roofing 

 Start a blog on your roofing website and create content on the hottest trends on roofing. This will make you look well-informed and intelligent. Approach roofing websites that accept guest posts and publish posts to expand your reach and get valuable backlinks. Create and publish authoritative content on the roofing niche to become an authority in the roofing industry.

8. Nurture Roofing Leads to Convert With Email Marketing

If you are searching for roofing marketing ideas, email marketing is an excellent option for your roofing business. This strategy assists you in nurturing roofing leads, helping them to convert. To use email marketing, you must get a list of subscribers.

An effective way to do this is via your roofing website. To get client’s emails, you can offer them an exclusive template or guide. By investing in email marketing, you will get leads interested in your roofing services. It is a great roofing marketing idea that will help grow your roofing company and improve your brand awareness online.

9. Ask Roofing Material Manufacturers for Backlinks

External links from reliable domains are very crucial in boosting your search rankings. Contact roofing material producers you have previously worked with and ask them to include your name in their customer’s list. Many roofing material suppliers have pages that list roofers who use their products. This is vital for improving organic search results and online visibility.

Set up Call Tracking for Roofing Business

10. Set up Call Tracking

If you are like most roofing contractors, your potential and existing clients call your office to obtain details or ask questions about roofing projects. These are your qualified leads, and you need to track them. Set up call tracking on Google Ads and analytics to stay on top of phone leads and later create nurturing those leads.

11. Use Multichannel Roofing Marketing

Any medium you utilize to market or engage with your roofing clients is known as a channel. Clients can move from one channel to the next within a blink of an eye. They might come across a post on LinkedIn, go to your roofing website to know more about you and your company, check reviews on your website, and contact your office through their mobile phone. That’s why you need to have a presence on multiple channels online.

12. Use Geofencing Advertising to Reach More Roofing Leads Online

Geofencing advertising is a great roofing marketing idea to assist your company reaches new leads.

With Geofencing, you create an invisible fence encompassing a specific area, generally surrounding a building like your business.

Once property owners enter the fence, they get a notification about your roofing company or see a Facebook ad related to your roofing business. This can prompt them to think about contacting your business.

As a roofer, you want to focus on conferences, trade shows, and other events where your leads will frequent. It is an excellent way to get attendees to get exposed to your roofing company for the first time. Geofencing presents a perfect opportunity for your roofing business to target your prospects in areas where they are likely to be thinking about your services or products.

13. Use Analytics to Measure Your Roofing Advertising Campaign Success

The best roofing marketing strategy isn’t complete without measuring or tracking the overall results. For example, how does your roofing website measure up against rivals?

While they are helpful deliverables, site traffic and rankings are not the actual measurements of your campaign success. To ensure your internet marketing and roofing website is performing optimally, track the following analytics:

Measure Advertising, Revenue, and Sales

Of course, you can’t pay your crew with rankings or web traffic, but you can with income/revenue. Revenue and sales are good indicators of your roofing marketing success since they affect the money coming into your roofing company daily.

But how do you determine your sales and revenue? Tracking the number of roofing leads you have and what their buying journey is like on your roofing website is essential. A good roofing SEO strategy will measure the qualified traffic, conversion rate and get involved in conversion rate optimization.

Besides, you also need to track the number of calls received through various online marketing initiatives like Google Ads and Facebook ads.

14. Use Retargeting Ads

Have you ever come across those ads that seem to follow you around the internet? You search for roofing contractors on Tuesday and the rest of the week, all you see are ads for roofers. This is known as ad retargeting, and it is an intelligent strategy for high-ticket jobs like roofing services.

Roofing Retargeting Ads

Retargeting uses the information collected from a prospect’s previous online searching behavior to show up relevant ads. For instance, a prospect who has been researching the cost of an average roof could see your ads, although they are not actively searching for roofing services information.

You can use retargeting with Facebook ads, Google ads, and more. As potential clients see your retargeting ads over time, it creates awareness of your roofing brand. Ad retargeting is a fantastic way to grow your roofing company on a minimal budget.

Offline Roofing Marketing Ideas to Reach New Prospects

15. Make Money from Bad Weather

By focusing your roofing marketing on local and seasonal needs, you can create campaigns in response to weather profit and events from poor weather.

Based on the region of the country where your company is situated, your clients may need gutters to deal with rain barrels or downpours to conserve rainwater. Clients may be in need after a huge storm damaged many roofs in your area. These are just instances where your marketing and business activity can correspond with the weather.

PPC ads can help roofing contractors make most of the bad weather. They provide a great way to target your marketing both locally and seasonally. Since you create PPC ads faster, you can use them to take advantage of upcoming or ongoing weather. That’s something you can’t achieve with billboards, print, or other conventional marketing methods.

Is a heavy downpour forecasted for next month? Instantly put up a PPC ad for 20 or 30% off roof inspections, urging clients to prepare for the storm. Remind potential customers now it is an excellent time to begin any major roofing projects they have been postponing.

The best part is that such Google Ads helps you to choose specific locations and only display ads to prospects in those locations. This implies you won’t waste marketing dollars in locations you can’t offer services in. If you serve a more comprehensive service area, you can target various ad campaigns to multiple regions within those territories. You can even target ZIP codes within a specific city.

16. Sponsor a Local Event or Sports Team

There must be event organizers, local school clubs, and sports teams searching for sponsors in your area. Support a team and print your business logo prominently on their caps and shirts. Sponsor a local event and showcase your brand name at the event through posters, billboards, video projection, or other branding techniques.

Roofing Direct Mail Campaign

17. Run a Direct Mail Campaign

Direct mail can get new roofing clients if done correctly. Long-form letters don’t work in an age where people seek instant gratification, but leaflets and postcards can grab the attention of potential clients. You can craft your mail to include a particular offer that helps you measure its effectiveness.

Get creative with your roofing direct mail campaign design to generate even more brand awareness, leads, and recall. Consider aligning your strategy with your professional roofing business card design as well.

18. Trade Shows to Get New Commercial Roofing Leads

Trade shows don’t just offer a chance to check the competition; you can get partnerships, new leads, and company awareness. Ensure that anybody who comes to your stand obtains a freebie they will deem valuable. Besides, you can offer educational content on home improvement and residential roof repairs. Lastly, make sure you follow up with prospects you come across.

19. Give Away Something for Free

Most property owners will be interested in doing business with roofers who offer something for free. They are likely to identify with roofing businesses that offer freebies. Based on how you decide to execute this roofing marketing strategy, it will boost your brand awareness and help you stand out.

You can offer a free deal such as a free roof estimate or roof inspection. It can also foster goodwill in your prospects and make them think of your company every time they need a roofing contractor.

20. Get Involved in the Local Community 

Another inexpensive way to market your roofing services is by getting involved in your local community. You can either help fix a roof in the surrounding community. No matter the activity you decide to be involved in, make sure you use branded items like T-shirts, vehicle wraps, etc. this will go along a way to showing your community that you care while assisting you to gain exposure. You should also post community on social media profiles to reach a larger audience. The community will view you as a business that cares about them much more than revenue or profits.

Roofing Marketing Ideas- Leverage Technology

21. Automate Online Marketing 

Nurturing leads can be challenging and tedious, especially if done manually. Use automation to streamline messaging and minimize your workload. Schedule social media posts, write an email sequence, Incorporate SMS into your roofing website, and combine messaging with the levels in their buying journey.

Automate Online Roofing Marketing 

22. Nurture Customers with CRM Technology

Leads are the lifeblood of any roofing business. You should generate as many qualified leads as possible and nurture them through the conversion funnel. Using a CRM will make sure that you track all the leads and nothing falling through the cracks. There are various specialized roofing CRM software applications available in the market. Monitor them and select one that’s suitable for your business needs.

Improve Service Delivery with Emerging Technology

Mobile apps have revolutionized how people search for roofing services online. Integrated mobile solutions are available to manage all kinds of roofing projects, including estimation, design, material calculation, and project coordination and management. Roofers who evolve with technology will outrank their competitors by booking more jobs through digital client interactions.

How to Market Your Roofing Company-Wrap Up

Implementing all the roofing marketing ideas above can be a daunting task, especially if you have many things requiring your attention.

With this post, you now have helpful hints on how to market your roofing company, both online and offline.

Do you have any queries? Maybe you are not sure what keywords to use or how to optimize your Google Ad campaign.BlackStorm Logo

At Blackstorm Roofing Marketing, we continually monitor SEO, PPC, social media adverts, and more. Schedule a free strategy session online with one of our Growth Coaches to create a detailed internet marketing plan to meet the specific needs of your roofing business today.

Categories
Marketing Growth Strategies Lead Generation Local Marketing Local SEO PPC Reputation Management Roofing SEO

8 Signs Your Roofing Business Needs a New Internet Marketing Campaign

Digital roofing marketing has become the most efficient ways for roofers to maximize their growth and reach. No matter the size of your company, you cannot wish to make more money in the roofing industry without a vibrant online web presence.

One of the surefire signs that your internet marketing isn’t working is not to achieve the results you want from your roofing marketing campaigns.

However, knowing whether your roofing marketing requires an overhaul isn’t always a walk in the park, as there can be many pitfalls in your current strategy.

The sad reality is, you may not understand whether your roofing marketing is effective if you don’t know what marketing metrics to track or how to monitor them. If you are looking out for a sign that your digital roofing marketing needs an overhaul, check out our list below:

Converting Leads into Paying Clients

1. You Are Not Converting Leads into Paying Clients

Digital roofing marketing is all about generating roofing leads and converting them to clients. You want more prospects/clients to learn about your roofing business, and more importantly, convert those prospects/clients into a sales contact, opportunity, or similar things.

If you are getting lots of roofing leads but can’t seem to convert them, go back to the drawing board and see what’s not adding up. Consider the CTAs of your roofing website, the quality of content you published, or the keywords you target. These factors could be the leading cause of your challenge or problem. Whichever the reason, low conversion rates are a sure sign that your roofing marketing strategy needs an overhaul.you are getting little or no traffic in your roofing website

2. You are getting Little or No Traffic In Your Roofing Website

If you are getting no or little traffic on your website, that might be a bad sign.

No traffic implies your roofing marketing efforts are not helping to drive prospects/clients to your roofing website or social media accounts.

Most platforms like Google or Facebook have their unique algorithm, which shows content seen by the browsers.

The proper roofing marketing techniques will help you make most of these complex algorithms and drive lots of traffic to your company through the right platforms.

 

3. Your Roofing Website is Buried in the Second or Third Page of the Search Results

Property owners/managers utilize search engines like Google or Bing to find roofing contractors near them every day.

If prospects/clients are using Bing or Google to find roofing businesses like yours, but if your roofing website is not ranking high in the search engine results, you will likely lose tons of prospects to the competition.

Some roofing websites will rank higher than others in the search results.

This is because other companies invest in their roofing SEO to rank on top of the search engine results.

Don’t leave your search rankings to chance; ensure you have a comprehensive roofing SEO strategy that’s actively working to place your roofing website at the top of search engines.

 

4. You Are Not Reaching Your Target Audience

One advantage that sets internet marketing apart from conventional approaches is your roofing business’s connection level can strike with clients.

Nowadays, you can track the prospects you want to target, understand their interests, and later use those details to establish a lasting relationship with them.

If you are struggling to reach your target market, it’s time to revamp your digital marketing approach ASAP. Don’t assume clients will know your services through recommendations from neighbors and friends alone.You Are Not Reaching Your Target Audience

5. You Are Losing Advertising Dollars

Internet marketing strategies for roofers can produce a great return on investment, even when you spend a small amount. But it is straightforward to waste money on an online marketing campaign, especially if you don’t know what you expect. And if your roofing marketing strategies are wasting your advertising dollars, it may be good to start working with a reputable roofing marketing agency like Blackstorm Roofing Marketing.

 

6. You Are Obsessed With Viral Content

Roofing content marketers are always fascinated by viral content. That implies creating a story that produces lots of likes, shares, clicks, comments, etc. But clicks to your roofing website are only essential if they are relevant.

While it sounds fantastic to say that one of Facebook’s posts received over 20k clicks, there are slim chances that those clicks are relevant to your roofing services or products.

High volume of irrelevant traffic can produce increased bounce rates, which can hurt your search rankings. So, if your roofing content approach is all about going viral, it’s time to revamp your marketing strategy and start focusing on quality over quantity.

 

7. The Returns of Your PPC Campaigns Are Abysmal

Pay-Per-Click adverts are great ways to get in front of prospects/clients and obtain roofing leads, but they can be super expensive, especially if not done right.

Many roofers achieve poor results from paid ads because they don’t target correctly, browsers aren’t converting, or the Cost per Click is above the roof. The key to effective roofing PPC campaigns is targeting the right audience with the right content. If you are not sure where to start with your PPC campaign, our growth coaches can help.

You Are Not Achieving The Desired Revenue Numbers

8. You Are Not Achieving The Desired Revenue Numbers

The last but most crucial sign that your roofing marketing needs a revamp is to hit your income target. If you are using money or time into your online roofing marketing, you should be getting actual outcomes in terms of revenue. If your roofing marketing dollars aren’t paying off, it may be time to revamp your current marketing strategy.

If you don’t see the leads, dollars rolling in, and traffic, it’s time to take a different approach or try another roofing marketing agency.

If any of the signs we covered above apply to your roofing business, it makes sense to start working with a reputable agency like Blackstorm Roofing Marketing.

BlackStorm Logo

Are you searching for a roofing marketing agency? Schedule a free strategy session with one of our Growth Coaches, and we’ll see how we can help your roofing company grow online!

Categories
Marketing Local Marketing Roofing Roofing Sales Tips

8 Important Qualities of a Good Roofing Estimate

The roof is an integral part of your house and can also become one of the most expensive to install, repair, and replace if left unattended. Shopping around for your upcoming roof replacement or repair project can be a mind-boggling experience, particularly when you start getting numerous estimates from different roofing contractors.

 

However, the process of hiring a roofer shouldn’t be an overwhelming undertaking. If due diligence is done and you know the kind of information to look out for in a roofing estimate, selecting a roofer to install, repair or replace your roof should be a breeze.

 

 So, what essential details should you look for in an estimate for your upcoming roof repair or replacement project? 

 

Essential Elements to Look Out For In a Professional Roofing Estimate

As a homeowner, you should know what goes into a proper roofing estimate. This way, you won’t fall prey to predator roofing scams that appear right after a significant storm.

 

 Before you obtain an estimate, it is highly recommended that you contact a roofing contractor or visit their site to see if they offer a free roofing estimate or not. You can reach multiple roofers in your area to contract and compare which contractor is the best roof repair or replacement estimate for your home. This is exceptionally critical since roofing is a considerable investment you will have to make once or twice in your lifetime.

 

All roofing estimates are not created equal. That explains why you should review crucial information in each estimate before making the final decision. A fair roofing estimate should include all the details you require; if not, please ask your contractor.

 

Without further ado, here are some elements that you every legit roofing estimate should contain:

roofing estimate project description

1. A Full Project Description

Your preferred contractor should give a detailed overview of the tasks to be done, including the payment terms, team members responsible for specific jobs, and the start and end date in their roofing estimate.

 

All flashing locations, material types, and even the size of fasteners and nails to be utilized should be itemized. The contractor should define each item clearly in their estimate to help you make an informed decision. Furthermore, it would help if you got that roofer’s estimate in writing to help with your project results.

 

2. Warranty

If the roofing services you booked come with warranties, your roofer should include such information in the estimate. The guarantees of materials and artistry must be presented precisely in the roofing estimate. Often, limited lifetime warranties will offer protection during the initial years of your roof’s lifespan and become typically ineffective after a specific number of years.

 

 Your roofing estimate should clearly explain whether you can transfer the warranty to a new owner if you sell the home. When a good contractor offers you a free roof estimate, he/she will explain all those details down in writing. 

  

3. Roofing Materials to be Used

All roofing materials to be used in completing your project are crucial when calculating the total cost. Such materials may include but are not limited to soffit components, shingles, flashing, gutters that should be replaced, and any other material your roof will require. Even the sealant utilized in waterproofing open areas needs to be added to the roofing cost estimate.

 

All the materials to be used in your project should be included in the roofing company estimate. If you realize that one estimate fails to capture some items listed in all the other bids, then that’s a warning signal.

 

4. Company Contact Details 

A reasonable roofing estimate should include business contact information such as company name, email address, phone numbers, and postal address. These details will help you ask questions, if any, about the estimate you have just received from your roofer.

 

The contractor’s licenses and insurance should be put prominently so that you can rest assured that they are a legit roofing company. If a roofer doesn’t have the appropriate insurance or licenses given by the city or state, don’t hire them for your project. 

Cost of roofing Permits and Labor

5. Cost of Permits and Labor

Every item in your roofing estimate should have labor factored in it. Your roofer’s labor should be listed clearly in the final roofing project cost estimate. For instance, your EPDM roof cost on your estimate will be the cost of the material plus the labor involved in repairing, replacing, or installing them.

 

Every roofer will have a different labor cost, but the material prices will be almost the same in a given area. Likewise, the cost of permits varies from one location to another, but such details should be included in your estimate.

 

6. The installation Method used to replace or install a New Roof

The installation technique, number of nails used on each shingle should be included in the final cost estimate. If your roofer doesn’t use the hand nailing method, you may miss this section in your assessment. If so, you can assume that the contractor will use the air nailing technique in your project. 

 

7. Clean Up and Dump Fees

After the process of roof tearing off is over, lots of debris will come out of your house. Such waste will be loaded into a truck and dumped at any site your contractor deems preferable. Your roofing project estimate should indicate the cost involved in taking the debris to a landfill and the labor costs involved.

 

The estimate should include the expense of such clean-up after your roofing project is completed in the same breath. The time is taken to collect nails and missed house debris to ensure that your property is spotless should be included in the roofing estimate.

Timeline of the Roofing Project

8. Approximate Timeline of the Roofing Project

The roofing estimate must clearly state the start and end dates. This can be altered if they find more damage after the roof repair project starts.

 

 What Are the Early Warning Signs That You Need a Roof Replacement Estimate? 

It can be hard to know when your roof is almost falling apart, but you should keep a close eye on these telltale signs: 

 

  • Loose or Missing shingles: if most of your shingles are loose or missing, then you need to contact a professional to inspect your roof and give a reasonable roof replacement estimate.

 

  • Sagging: if you notice a saggy roof, that’s a surefire sign that you might require a roof replacement cost estimate. Failure to act promptly will make your roof collapse.

 

  • Signs of Water damage: Checking in your attic is the best place to begin. If you notice mildew or mold growing in the attic, it’s recommended that you schedule an inspection and estimate for your roof replacement.

 

  • Debris in gutters: If you find granules via your downspouts and gutters after rain, it’s time to get a roof replacement estimate from a reputable roofing contractor. 

 

  • Abnormally High Energy BillsIf your energy bills have increased recently and you don’t know why then you need to have the roof inspected by a professional and get an estimate to have your roof replaced or repaired.

 

 Roofing Estimate-Takeaway Points

As a homeowner, you are likely to get multiple estimates from roofers in your area. But it would be best if you determined whether the contractor you choose meets all the above requirements on his or her roof replacement or repair estimate. 

 

Even if you choose a high-end roofer, make sure he/she is a certified installer of the roofing materials used, has the proper licensing and right insurance, and doesn’t subcontract the work.

 

If your roof is not performing its role of safeguarding your home and belongings from the elements, then it is time to schedule an estimate for your repair or replacement project.

Categories
Google My Business Growth Strategies Local Marketing Reputation Management Roofing SEO

How To Improve Your Roofing GMB Listing

Google My Business or “GMB” is a free tool that helps you manage how your roofing company appears on Google Search and Maps. If you are a roofing contractor and your business does not have a GMB listing, then property owners may as well assume that you don’t exist. Getting your roofing Google My Business listing optimized and verified adequately is an important step for proving to business or homeowners that you exist.

 After all, when property owners want to hire a roofer for services, they conduct a quick local search online (say “roofing contractor nears me”), visit your business, or book a job the same day. So it’s crucial the details about your business that appear when prospects/clients search Google are as complete, optimized, and accurate as possible. This post will explain why your local roofing business needs a GMB listing and tips on how to optimize your current listing to generate more leads for your company.

 

5 Reasons Every Roofer Must Have an Optimized Roofing Google My Business Listing

 

 One of the initial places that property owners looking for your services and products will go online is conducting a Google Search. According to Google, over 50% of all searches have a local intent, and business location is one of the significant items sought by local searchers. This shows how your roofing business stands to benefit by showing up in Google search. The fastest and easiest way to show up in local search is by having a Google My Business Listing.

Here are some benefits that you stand to enjoy by having an optimized roofing GMB profile:

 

1. A properly optimized Roofing Google My Business Profile Increases Your Visibility online.

One of the significant advantages of creating a roofing GMB listing is that it enhances your business’s visibility over the internet. When you search for a roofing product or service on Google, the first three things that show up are Google Adwords adverts, followed by a map with local 3-pack; lastly, organic search results show up.

 The once inclusive 7-pack is now restricted to only three listings hence the name local 3-pack. Many roofers worldwide have been trying several SEO hacks to get in this unique category. Still, most of them don’t seem to realize that by verifying and improving their Google My business listing, you can boost your chances of appearing in the list. Having your roofing website appear in the local-3 pack can help you tap into potential revenue since Google displays your business on Google Maps and puts it’s before the organic search results.

 

2. Roofing GMB Helps You Share Information with Your Potential Customers

Your roofing Google My Business listing allows you to share crucial details about your business, including your working hours, contact information, and address. It helps you to share updates, offers, and the latest news. These posts appear on Google Maps and Search, allowing you to keep in touch with prospects/clients and keep them updated.

 

3. A Good Roofing GMB Ranking Will Help Your Business Earn Trust from Clients

One of the major hurdles that modern clients face is building enough trust to book a job with your roofing company. As a roofing contractor, your role is to help property owners make that jump as swiftly as possible. To achieve this, one of the simple things you can do is helping prospects/clients to understand that your company has an actual location.

 Due to the inherent confidence and trust most prospects place in Google, your roofing company benefits whenever it shows up in a local search, as potential customers will be more likely to trust your roofing brand.

Roofing Google My Business Listing Increases Sales & Traffic

4. Roofing Google My Business Listing Increases Sales & Traffic

One major problem local roofing businesses face is maintaining relevant, high-quality traffic and steady qualified leads filtering through their doors. While there is no practical way of avoiding ups and downs throughout the year, having optimized roofing GMB can significantly improve your numbers across the board.

 

5. Stand out From Competition

Your roofing GMB profile displays the vital information prospects require to engage with your company. It also shows a brief description to assist prospects in identifying promptly if your company is what they are searching for. Your roofing Google My Business profile gives you a chance to stand out from other roofers online in a client’s first scan through search results-don’t pass that benefit!

 

How to Perfectly Claim, Verify and Optimize Your Roofing GMB to Rank Higher in Local Search Results

If you are just getting started with local SEO, here’s how you can set up your Roofing GMB properly and outrank other roofers in your neighborhood.

 Create /Claim Your Roofing Google My Business Listing

To dominate the local search results; your roofing business must show up in the local-3 pack of the Search Engine Result Pages. The first step in improving your roofing GMB profile is adding your business to Google maps if you have not already done so! Follow the steps below to create /claim Google My Business listing for your roofing company:

  • Login to a Gmail account that you want to be associated with your roofing business (or create an account if you don’t have one already)
  • Visit google.com/business and choose “start now” in the right-hand corner
  • Enter your roofing company name
  • Enter your business address
  • If you visit client’s locations, rather than having them come to you, tick the box “ I deliver the goods and services to my customers.”
  • Select your business category –try to come up with a name that suggests to Google the kind of prospects/clients that will be seeing your roofing GMB listing.
  • Add your roofing website or business phone number
  • Select a verification option. If you are not ready to verify your roofing business yet, click “try a different method” or “later.”

Verify your Roofing Google My Business Listing

Google offers several ways to verify your roofing GMB profile but may not provide all the below options for verification. Here are some possibilities that Google can provide you with to verify your listing:

  • By postcard
  • By phone
  • Bulk verification
  • By email
  • Instant verification

Postcard Verification

This is the most common roofing GMB verification option. Google will send you a postcard (via snail mail) to your business address. This postcard will have a verification code attached to it to enter your listing to verify it. Here is how you verify your listing using a postcard:

  1. If you have not signed in to your GMB listing, login now and select the business that you want to verify (if you have already logged in, you will be at the verification step)
  2. Make sure that your roofing business address is correct. Optional: Add a contact person to who the postcard will be addressed.
  3. Click “mail.” The postcard should reach you within five days or less.
  4. Once you have obtained your postcard, login to your Google My Business account. If your company has more than one location, choose the location you want to verify. If you have just one, click “verify now.”
  5. In the code field, enter the five-digit verification code attached to your postcard. Click “submit.”

If your postcard never arrived or you lost it, you can request another one by login into your roofing GMB listing and clicking the “request another code” banner on the top of your screen.

A. Phone Verification

Not all roofing businesses will be given the option to verify by phone. However, if you are given this option, Google will text you a code. You will enter this code and click submits.

B. Email verification 

If Google gives you this option, ensure that your email is up to date, and Google will send you a verification code. Just click the verification button in that email to verify your listing.

C. Instant Verification

If you have verified your business via Google search console, you may be offered an option of instant verification.

 

Business Name

Now that you have verified your roofing GMB listing, it’s time to finish fleshing out your profile. Once you have signed in on your Google My Business listing dashboard and your company is verified, take a look and add as much information as possible. Go to the “info section” tab on the left side and start editing your business information. You have already done this when you verified your GMB listing, but ensure that your business name is the same across the internet.

For roofing seo purposes, you want to ensure that your business name, address, and phone number are consistent across all other websites such as HomeAdvisor, directory sites, the local chamber of commerce, and BBB HomeAdvisor where your name is displayed.

 

Choose a Category That Best Fits Your Roofing Business

This is probably the most crucial part of improving your roofing GMB listing. If you fail to choose the right primary category, your business will never rank locally in Google maps for roofing keywords. It is that simple.

You need to select a category that best represents your roofing business. If your primary service is roofing, ensure your business category is “Roofing contractor.” There is no other option for that.

If you do gutters, siding, windows, or any other subcontracting work, list such services in the additional categories section.

 

Hours, Website & Phone Number

It is crucial to place your roofing business hours, but it is advisable to update them whenever they change. Google provides the ability to customize hours for special events and holidays. Make sure to list accurate hours when you are open for business.

This can be overwhelming for clients if it says you operate 24/7 and you close at 6 PM. Make sure you get your operating hours right.

Your phone number should be your primary office line-because this is the number that prospects/clients will see across the web, so make sure that you get it right!

 

Add Photos to Your Roofing Google My Business Listing

Upload photos to your Google My Business Listing are crucial for increasing engagement and signals to Google that your business is active. First of all, ensure your cover photo, profile photos, and logo are filled in.

From there, you should try to upload as many photos as possible for the exterior/interior office, pictures of completed projects, or team members, and more.

 

Business Description

The business description section gives you a chance to tell prospects as well as Google what you offer. What are you good at? Why do clients prefer your services?

Sell your roofing company; don’t be spammy in your description. Don’t try to stuff keywords thinking that will help your rank higher in search engines.

Property owners who are researching your company will also look at the bottom of the knowledge panel; therefore, it is a great chance to let them know who you are.

Get Roofing Reviews

 

Get Reviews

Google knows that reviews are the #1 influence on client buying, so this is a significant ranking factor in their algorithm. Although it may take some time to collect Google reviews from previous clients that you have worked for.

Not only do Google reviews allow clients to trust your business more, but Google will also portray “Gold stars” in search results for your business when prospects come across your website online.

Here are some tips to optimize your roofing Google My Business listing with reviews:

  • Start with loyal, long-time clients to keep the momentum going.
  • Make it simple for clients to leave a review.
  • Ask! Studies show that over 60% of clients will review your business when asked to. Do so via email, text, in-person conversations, and social media platforms.
  • Have a “reviews” page on your roofing website with a CTA to leave one
  • Respond to reviews (including negative ones). This feedback encourages other customers to leave a review, reveals lots of details about your roofing business to prospects, and enhances your local SEO.

 

Services/Menus

If you sell roofing services, like repair, replacement, or installation, and have a “menu” of services, the list of the new services in roofing GMB is a great new addition.

The services list helps you categorize and list all your services and their prices to help potential clients see what they provide. It is a new feature in roofing GMB but a crucial one.

You should be offered as many details as possible. Separate your services into subcategories and categories. For instance, “Roof Installation” could be a significant category. Subcategories could be the kind of roofs you install. Write a clear description of such roofs if possible.

Roofing GMB Optimization

Include Roofing Map Optimization to Your GMB Listing

There is a close relationship between roofing higher map rankings and Google My Business listing; it becomes more crucial during the optimization process. Blackstorm Roofing Marketing offers Google optimization as a part of our internet marketing services, which covers every aspect of your online presence, from GMB profile to roofing map optimization.

 

Make Regular Posts to Your Roofing Google My Business Profile

Just like with your social media platforms, you can post to your roofing GMB profile about offers, announcements, products, or events. Posts are created in your listing Dashboard and appear on the updates section towards the end of your profile. Regular Google posts increase the number of actions taken by clients who find your profile. It will make consumers follow your roofing company and get notified of new updates and posts.

 

Get Most Out Of Your Roofing GMB Listing Today

Google is always looking for the level of engagement you have with your searchers with your roofing GMB listing. The more interaction, the higher your chances of ranking higher in Google Maps and organic search in general. This means that you need to keep on improving your roofing Google My Business profile.

Having an active roofing GMB listing will help local clients to find your business, and encouraging those clients to leave positive reviews will drive even more property owners into your establishment.

BlackStorm Logo

I hope this post has given you another reason to log in to your Google My Business listing and get super busy! If you have any other questions about improving your roofing GMB listing, schedule a free strategy session with our experts today.

Categories
Local Marketing AdWords Local SEO Marketing Reputation Management Roofing SEO Social Media

Proven Marketing Strategies for Roofing Companies

Are you frustrated because of buying roofing leads without seeing any noticeable results on your bottom line? 

Are you wasting your advertising dollars on a roofing marketing company that does not produce the desired ROI? 

This post will offer a step-by-step guide to create a proven digital marketing plan/strategy that will transform your business into a non-stop lead generating powerhouse if that sounds familiar. 

How many times have you come across a killer roofing marketing strategy and asked yourself,

“Wow, I wish I would have tried that in my company.”

 (Glossier, am staring at you)

The sad reality is, when you are marketing your company alone, it can be daunting to tell whether your roofing marketing plan is as powerful and comprehensive as it could be.

To help ease the uncertainty, we have created this post to show you how to create effective roofing marketing strategies that leave no stone unturned.

Without further ado, let’s look at the strategies our experts implement to help your roofing business get more leads, book jobs, and make more money.

Optimized Conversion Website

Get an Optimized Conversion Website

Optimizing your roofing website to get more leads is a no-brainer. However, it is not as easy as touching your “click here” button on your roofing website’s homepage and watching the leads streaming in like a flood.

Instead, designers and marketers need to take a more tactical approach. This article will discuss effective tips that work to optimize your website to become a non-stop lead generating machine.

Without further ado, let’s unpack the five simple ways to optimize your roofing website for conversions.

  • Relevant

Your potential clients are searching for information that is relevant and unbiased. If you can engage your leads through your content, turning them into paying clients will be a breeze.

Engagement refers to the close connection between your roofing business and its clients. And it’s what drives referrals, viral growth via social media, and improved online reputation for your business, so it’s not a small thing!

Quality content is the key to increasing engagement. Whether through email newsletters, witty social media posts or unmissable roofing blogs, the way you write your content has a huge impact on whether your leads will convert into paying clients.

  • Mobile

Do you know the first thing that your prospects do when they wake up in the morning? They check their mobile phones ever before they hug their kids or do a morning run. Since you don’t want to lose potential clients accessing your landing page on other devices than your desktop, that’s why you should partner with our web designers to make your roofing website perform optimally on mobile devices.

Moreover, Google rewards mobile-friendly websites with higher search rankings. So, having a responsive and mobile-friendly roofing website design is crucial for search engine optimization and increasing your conversion rates.

  • Fast

Site speed has a direct impact on your conversion rates, particularly for mobile pages. The reason why site speed affects conversions is simple; Google rewards fast websites with higher organic rankings. A roofing website that loads short will lead to a pleasant user experience, while slow ones will give users a poor experience. If you want to skyrocket conversions in your business, make sure your site loads in less than three seconds.

  • Professional Looking

If you don’t want to lose potential customers to the competition, make sure that your website looks professional. Here are some issues that may make your site appear unprofessional; low-quality content, bad design, and low mobile experience. If you need help building a professional conversion-focused roofing website for your business, talk to our experienced designers today.

  • CTA Buttons

A Call to Action button is a form or link put within your website or blog content to attract prospects’ attention, turning them into leads. Well-designed CTAs should be strategically placed in your content in an eye-catching location where there is no flow disruption. It should be visually appealing and visible from a distance but not distracting users from other page elements.

As a client of Blackstorm Roofing Marketing you will get a roofing website that is custom-built for conversions;

  • A responsive and mobile-optimized website that performs optimally on all devices
  • Easy to tap CTA buttons for cell phone users
  • An updated roofing blog with freshly published content
  • Multi-step CTA’s that convince prospects to request additional information

Your roofing brand will look amazing, and prospects will want to book jobs with your company.

We have proven this over and over in our testing. And we will set up a conversion-optimized roofing website for your business in less than three weeks.

Optimize Website For SEO

Optimize Website for Search Engines

Modern property owners are tech-savvy and will do some research first online before contacting your roofing company. They turn to search engines like Google, Yahoo, or Bing to discover roofing contractors near them. If they don’t find your website via Google search, they will book jobs with your competitors.

 Website optimization is the process of using advanced roofing marketing strategies, tools, and experiments to ensure that your site shows up in the Search Engine Result Pages (SERP) when potential clients look for your services or products online. Knowing to optimize your roofing website for SEO is key to your business success. 

 Here are the three steps you can take to optimize your roofing website for search engines:

  • Quality Content

If you want to achieve higher organic rankings and make your business more visible, you must consistently publish quality content. It is the kind of content on your site that will keep glued there or clicking off to your competition.

Here are some key advantages of publishing rich-value content on your roofing website;

  1. Quality content generates High Click-Through- Rate (CTR), which Google considers crucial when raking roofing websites.
  2. Quality content produces Backlinks: Getting valuable backlinks from high authority sites shows Google that your website is trustworthy and rewards it with high organic rankings.
  3. Valuable content helps you to include keywords: keywords help your company to compete with other roofers in the neighborhood.
  4. Quality Content Improves User Experience: SEO involves several roofing marketing strategies like utilizing keywords, generating backlinks, and writing quality posts.
  • Blog

Consistent blogging will help to optimize your roofing website for search engines. This means that you write roofing blogs that utilize keywords, optimized images, internal links, and effective headlines to make your site visible to search engine crawlers. If you want to optimize your website for search engines, make your blogs easy to read and informative to attract leads that may be looking for answers to their roofing problems online.

  • Gain Authority over Other Mentions (aka backlinks)

Backlinks are a crucial factor in helping your site rank high in search engines. When authority sites in the roofing industry link to yours, Google interprets that as a sign of your site’s credibility. As you develop an excellent backlink profile, your webpage rankings will hit the roof.

Getting quality backlinks takes effort and time, but the results are worth it. Consider contacting your niche influencers and other blogs to get backlinks. Share your posts with them and point them to a page where you have written helpful tips.

Optimize Local Map Listing

Optimize for Local Map Listings

Your prospects use Apple or Google Maps to identify nearby local roofing companies. However, these maps are not just for visibility only, but also for positioning your brand ahead of the competition. The ultimate goal of using Google maps for marketing is not for ranking higher on searches, but to attain high placement in local business listings on the relevant search engine result pages.

Today, we will share seven super simple tips on how to optimize your local map listings. 

So whether you own a local small roofing company or a large one with various locations, you will love the incredible roofing marketing strategies and level up your local roofing company.

  • Fill out 100% of Required Information

By filling out all the required information in your map listings, you stand a chance to appear in local searches and engage with your prospects. You should fill out the information about your business name, address, and phone number. Always remember that the simpler you make it for potential clients to contact your business directly from your map profile, the higher chance your business has to make more money.

But why fill out all the information in your map listing? Here are the top reasons:

  1. It makes your roofing company appear more credible online
  2. Get found in the local roofing Google search results
  3. Convince prospects to book jobs with your company
  4. Persuade previous customers to return
  5. Makes your roofing marketing strategies more effective.
  • Post Pictures

Google or Apple maps are inherently visual platforms that go over and above the maps themselves. Roofing company listings that have photos are more appealing than those without, which sets your company apart, but posting pictures can help optimize your map listing. Images are incredible tools for marketing your company, so be sure to leverage that in your roofing marketing strategy.

  •  Get Online Reviews

Prospects are always comparing your business with other roofing contractors in the area, and getting more online reviews is one way of setting your brand apart. Reviews on Google maps may be the only catalyst your business needs to grow and outrank the competition. 

 Since Google hosts most of the reviews over the internet, such reviews can mean the real difference to your ROI. Google maps make it easier for prospects to find your roofing company. Moreover, it draws attention to bring in new leads too. You need to know how to leverage the power of online reviews.

Besides soliciting client reviews, you need to respond to them whether they are positive or negative promptly. This will help your business to win customer’s trust, resulting in booking more jobs.

  • Add Services

 If you want to rank high in your business map listing, it is essential to categorize your business correctly. For your primary category, choose the one that best represents the services you offer. By listing your services, you will be ranking for keywords that are related to your roofing company.

  • Embed Map on the Website

Another roofing marketing strategy to help you rank higher on Google Maps is to embed a map on your website, which most of your competitors do on their contact us page. This is just another trick of telling Google that your roofing business is situated where your listing describes. Use the same physical address as you have included in your map listing.

  •  Consistent NAP

Google or Apple maps rank roofing companies it can trust and checking the consistency of your Name, Address, and Phone number across the web is one way of determining your trustworthiness. For instance, let’s say you have a company called “North Shore Roofing Company”. Make sure you use the exact name in your Google My Business profile without altering it like N. Shore Roofing Company. Besides, ensure you use identical words in your online properties like websites, directories like Yelp or Better Business Bureau, amongst others.

  •  Get More Citations

In simple terms, a citation is a mention of your business info on another website. A right citation should include your address, phone number, and other details about your roofing company. Sources help to portray your company’s credibility and authenticity in a specific country, state, or city. 

By getting more citations, you will be showing search engines that your business is credible and thus deserve a higher ranking on Google or Apple Maps.

Google Ad Campaign

Start a Search Ad Campaign 

Search advertising (also known as paid search marketing) is an effective way of growing your roofing company in an increasingly competitive landscape. With lots of roofing companies eyeing the top spot on the search engine results, search ad campaigns provide a better way of promoting and growing your company online.

Search advertising is a practice where your roofing company uses paid advertisements to appear on Search Engine Result Pages. Here, you will bid on keywords that prospects may use when looking for your services or products online. These ads, generally known as Pay-Per-Click, come in several formats.

Here’s how you can set up a search ad campaign for your roofing company;

  • Build a Relevant Landing Page

One of the primary components of starting a search ad campaign is to have a high-quality landing page associated with your ad. Your landing page presents an opportunity to convince a roofing lead to convert, buy your services or products, download a resource or fill out a form. You require high-quality landing pages to improve conversion rates and lower conversion costs.

The essential quality of a useful landing page is relevance; just as your ad should be relevant to the keyword, your page should be relevant to your search ad. Your landing page should address the user’s search query directly for it to improve your conversion rates. Thus, it would help if you put in time and effort to optimize your landing pages.

  •  Focus on 20% of Keywords that will Bring 80% of the Results

If you want to improve your search ad campaign conversion rate, you need to have the right roofing marketing strategy. Knowing how to target the right keywords for your search ad campaign will help you reach more interested property owners with relevant offers and content, spend less money, and waste less time. Thus, it would help if you focused on fewer keywords that have huge buyer intent and will bring more revenue to your roofing business.

As you create your roofing keyword list, don’t forget to add negative keywords. These are search terms that you don’t your ad to show up for and are crucial in any search ad campaign since they help control cost and keep your ad relevant to your prospects/clients.

At BlackStorm Roofing Marketing, we want your roofing brand to be visible prospects look from. It’s how our proven roofing strategies work.

When it comes to internet marketing, you want your roofing brand to attract a prospect’s attention. We will have you listed on Bing’s and Google Pay-Per-Click advertising platforms, in Instagram & Facebook platforms, popular blogs, and website, all over the internet.

Our PPC services for roofing contractors will make prospects notice your brand, and helps them to submit an estimate directly to your company.

Start a Retargeting Campaign

Retargeting ads remind your website visitors of your roofing products or services after they leave your site without taking any action. Even if your roofing website is conversion-optimized, the sad reality is that only 20% of browsers will contact your business.

This implies that 80% of browsers you are spending your advertising dollars on sending to your website will not contact you. Retargeting ads are powerful conversion and branding optimization tool, but it works optimally if it is a part of your broader roofing marketing strategy.

After visiting your roofing website, prospects will be browsing social media or other websites, and see your ad. It is an effective way of bringing bounced traffic back and establishing a vibrant online presence.

We achieve this by putting Google retargeting tags and Facebook pixels on all your roofing landing pages and webpages. We can help retarget those prospects that did not convert with follow-up ads on Facebook, Bing, Google, Instagram, or influential blogs. Interested in getting started with retargeting ads,  contact our experts now.

Start a Review Campaign

 They say that numbers never lie. The truth is, over 90% of prospects read online reviews before visiting your roofing website. And more than 80% of your roofing leads trust reviews, just like they do with personal recommendations.

  • Importance of Reviews

Here are the top reasons why online reviews are super important for your roofing brand;

  1. They act as social proof that drives conversions
  2. Make your roofing brand more visible
  3. Online reviews do your business to look trustworthy
  4. Helps prospects/ clients to make a purchasing decision
  5. Increases conversations about your roofing brand
  6. Online reviews have a significant impact on sales.

 Now that we have discussed the importance of reviews, how do you get more online reviews?

  •  Ask with Every Job

Soliciting for online reviews should be part of your roofing marketing strategy. It would help if you had your employees ask for reviews immediately after they complete any roofing project. If they are hesitant to request such reviews, you can motivate them by offering bonuses to employees who get more reviews.

  •  About a Week or Two After Payment

Once your crew has completed a roofing project, and the client is satisfied, you can attach a call to action on the invoice asking them to leave a review on what they liked most or displeased them during the roofing contract.

  •  Set it on Autopilot in your CRM

 Good CRM software helps your business to keep in touch with clients and forge long-term relationships. You can set your CRM software on “autopilot mode’ such that it requests reviews every time a client interacts with your roofing brand.

Reputation matters to roofing contractors online more than ever. Even though some clients will give you reviews without being requested, you often have to coax them.

When property owners search for roofing contractors online, they want to see a company that has trusted and verified reviews on websites like Facebook, Yelp, and Google, amongst others.

At Blackstorm Roofing Marketing, we will offer you the software tools to help your roofing company get more 5-star reviews than your competitors within no time.

Start an Email Marketing Campaign

Email marketing is the process of targeting your prospects/clients via email. It improves your revenue and conversion rates and thus should be included in your roofing marketing strategy. Today, the key to launching a successful email marketing campaign lies in establishing trust with contacts and building long term relationships with them.

Is email marketing important to your roofing business? Here are some reasons why many roofers still swear by it.

  • Lead Nurturing 

Lead nurturing is the process of creating vibrant relationships between your roofing brand and clients. Lead nurturing email campaigns educate prospects about your roofing products or services, thus raising your brand awareness. Such campaigns are personalized, automated, and used to take a prospect on a journey that impacts purchasing behavior. 

Here are some of the reasons why you need to nurture your roofing leads;

  • Stay on top of the past client’s mind.

A lead nurture email reminds your previous clients about your services or products, and this may make them book more jobs with your company over time.

  • Convince Prospects That You Are the Right Company to do Business With

Your business can use lead nurture emails to showcase its unique selling proposition to its prospects/ clients, explain what makes your company a preferable choice over your competitors through an email.

  • Start a Social Media Advertising Campaign

Social media advertising can help your business to generate roofing leads through platforms like Facebook, Instagram, and YouTube.

Social media is an integral part of your roofing marketing strategy.

Having a social media strategy for your roofing marketing plan is crucial.

With over one billion users worldwide, Instagram and Facebook are growing at an insane speed. It would help if you reached out to those roofing leads. 

Here are some reasons why social media advertising is essential for your roofing business;

  • Facebook or Instagram Ads helps your business to get more leads to drop in your lead nurture campaign.
  • They generate a conversation around your roofing brand, which educates prospects and convince them to convert.

Social Media Marketing Campaign

Social Media Marketing Campaigns

If you think that your roofing business doesn’t need a Facebook page, think again!

Social media is growing at an insane pace, and your business stands to lose if it does take advantage of it. It has changed how customers interact with your company and vice versa.

Here are  the four benefits your business will enjoy by incorporating social media marketing campaigns in your roofing marketing strategy:

  •  Show that the Lights are on

Social media marketing allows prospects/clients to know that your roofing company is open for business. If your roofing has an excellent presence on social media platforms, then prospects will be able to interact with it on the go while surfing the web.

  • When clients go researching for roofing companies, you need to look current, legit, and real

 Social media marketing can help share your roofing brand’s mission or a story in a professional and timely manner. This will have a significant impact on your brand’s image. Our social media marketing services will make your roofing brand look current, real, and legit.

  •  Keep Good Reviews

In the modern business climate, where customers look for roofing services or products online, you need to monitor what they say about your business over the internet. 

Social media marketing helps your business to get positive reviews while responding to negative ones.

  • Respond to Inquires

Your customers expect your business to respond to their issues or challenges in a professional and timely manner. Social media marketing helps your business to engage with prospects more effectively.

 Ready to start marketing your roofing business on social media? We are prepared to assist! Blackstorm Roofing Marketing social media specialists will help in all aspects of your social media marketing, from setting up an account, designing the ad, posting, tracking, and much more.

Get a free social media analysis of your current roofing marketing strategy or schedule a free strategy session today. 

Take Your Business to Greater Heights With Our Proven Roofing Marketing Strategies.

Do you want long-term growth in your business and become the most respected roofer in your city or state?

If you begin marketing your company without a roofing marketing plan or expert by your side, you are likely to be disappointed by the results over time.

The roofing marketing strategies from Blackstorm Marketing can help you out.

Whether you are a commercial or residential roofing contractor, our process will give you the roadmap towards the desired results and 5x in sales you need in 2021 and beyond.

If you want to scale your roofing company to a new level, schedule a free strategy session with our experts today!

BlackStorm Design and Marketing