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22 Roofing Marketing Ideas That Work in 2021 and Beyond!

Are you getting sufficient roofing leads? Is your phone ringing as expected to book more jobs?

There are many reasons your answers may be a resounding “no.” The effect of COVID-19 has undoubtedly caused a decline in sales for roofers as property owners adjust to the new normal. As the internet becomes an essential tool in the client’s purchasing journey, roofing marketing becomes a crucial investment.

High customer involvement, lack of specialized roofing marketing agencies, poor industry reputation, and stiff competition are some of the problems facing an average roofing company today.

If you want to market your roofing company, keep reading for 30 practical roofing marketing ideas. Or schedule a free strategy session online with one of the Growth Coaches or call us at 1(865) 205-8822 if you need help creating an advertising campaign for your roofing business.

Roofing Marketing Ideas- Online

1. Create an Effective, Functional Roofing Website Optimized for Search and Conversions

Your roofing website is the heart of your internet marketing strategy. If you don’t have a roofing website, creating a website is one way of reaching your prospects/clients online, anywhere, anytime.

Roofing is a high-ticket item that needs a high level of client trust. Over 75% of clients judge a roofer’s credibility based on roofing website design alone. An outdated, no website or broken site can instantly vent that trust.

Make sure your roofing website looks contemporary, slick, and professional. Use educational content and interactive elements to inform browsers about your company and respond to any questions they might have.

 

Pro Tip:

  • Optimize your roofing website for conversions and SEO so it keeps sending a consistent stream of qualified leads, even when your business offices are closed.
  • Create a sales funnel and quality landing pages to capture roofing leads.
  • Contact our experienced web designers know if you need help to build or redesign your roofing website.

Invest in SEO to Get Found in Local Searches2. Invest in SEO to Get Found in Local Searches

Property owners /managers are the potential buyers of your roofing services, so make sure they can find your roofing business in local searches online. Prospects are looking for a roofing company like yours, so you need to optimize your website to appear in front of these wallet-out potential clients.

If you want to appear in local search results related to your roofing services, begin selecting the right keywords. Keyword selection and research are crucial parts of SEO since they influence which search results show up on your roofing website. Local search marketing will keep your phone ringing and prospects visiting your project sites. List your roofing business in major online directories and create and claim your Google My Business account to get started with local roofing SEO. Contact our SEO experts if you need help establishing your local online marketing presence.

Run a PPC Campaign to Get Immediate Results3. Run a PPC Campaign to Get Immediate Results

You should be on top of Google search results before you can start to obtain serious leads and traffic from organic searches. Getting on top of Google search results can take months or years with search engine optimization. If you don’t want to wait, you should not ignore Google Ads or Pay-Per-Click advertising.

Pay per Click advertising works by putting your ad or brand message in front of business or homeowners who are actively searching for your roofing services. PPC ads are shown because roofing businesses bid on particular keywords (for your business, it may be something like roofers in Murfreesboro, TN)

To get started with PPC, select the keywords. Like with roofing SEO, focus on long-tail keywords. This will not only drive relevant traffic but will also reduce the cost per click.

Once you have the keywords ready, you can start to bid for the ad placement. You can set the minimum or maximum amount you are willing to pay every time a prospect clicks on your ad. Your quality score and the maximum bid will determine where your ad will be placed in the search results.

However, it is more preferable to have a higher quality score as opposed to the maximum bid. This is because Google wants to offer the most relevant search results for users. That’s why roofers (regardless of their substantial marketing budgets) can’t buy their way to a good ad position.

When searching for roofing marketing ideas, you will note that PPC is one of the best ways to obtain qualified roofing leads. With PPC ads, you can reach more valuable prospects interested in your roofing services.

Factors like the quality of your landing page your roofing ad links to and the relevance of the ad to the searcher’s query will assist you in determining where your advertisement will rank.

Connect With Your Prospects through Social Media Advertising4. Connect With Your Prospects through Social Media Advertising 

Social media is one of the effective marketing and advertising methods for roofing contractors. Social media profiles like Twitter or Facebook help you to connect with your target audience directly. By leveraging social media advertising, you can create valuable content for your prospects/clients and interact with them.

To get started with social media advertising for roofing marketing, select your platforms wisely. There are various platforms that you can use, including Pinterest, LinkedIn, Twitter, Instagram, and Facebook. That said, you want to use platforms that your audience frequents most to make sure that you reach them.

Once you select your platforms, engage with prospects/clients by posting content about their favorite topics and your business activities. Publish videos and photos of your completed and current projects and other roofing news or trends that may benefit your audience.

Remember to include social media in all your marketing collaterals, such as your brochures, email signatures, and roofing website footer. Social media advertising will not produce results overnight but can boost your following and engage with clients in your local market.

5. Use Video Marketing to Showcase Your Roofing Projects and Brand

They say a picture is worth 1000 words; what about a video? It’s more powerful. Nothing strengthens the authority of your roofing website like a video. If you have a roofing website with high-quality video content, you will enjoy a higher conversion rate than rivals without video.

You can leverage the power of video marketing by creating a video of your latest project. Video marketing can help you to:

  • Portray your competitive differentiators
  • Boost online engagement
  • Establish your roofing brand and its personality

Create fascinating videos by showing your crew’s undertaking project or produce positive video testimonials from your customers. Remember to upload videos to Facebook and YouTube to generate leads and to enhance your brand image.

6. Solicit Genuine Online Customer Reviews

A high-ticket business like roofing relies heavily on client’s level of trust, and genuine online reviews provide one of the best ways of enhancing that trust. Research shows that more than 80% of prospects trust online reviews just like they do with personal recommendations. Plus, client reviews show on Google search results with star ratings to help your brand look more appealing than companies without.

Review management is an essential part of running a successful roofing business online. Prospects turn to online reviews to see the experience others had with your business. You must manage your online reputation to ensure that options select your business.

You are going to get a mix of negative and positive reviews. Getting negative reviews isn’t the end of the road since people expect to see lousy reviews. The crucial part is that manage online reviews.

Property owners want to feel valued. If you don’t have time to manage online reviews, you can invest in online reputation management services. Such services will help you manage your reviews better so that you keep your current and past customers happy while attracting new ones.

7. Blog about the Latest Trends in Roofing 

 Start a blog on your roofing website and create content on the hottest trends on roofing. This will make you look well-informed and intelligent. Approach roofing websites that accept guest posts and publish posts to expand your reach and get valuable backlinks. Create and publish authoritative content on the roofing niche to become an authority in the roofing industry.

8. Nurture Roofing Leads to Convert With Email Marketing

If you are searching for roofing marketing ideas, email marketing is an excellent option for your roofing business. This strategy assists you in nurturing roofing leads, helping them to convert. To use email marketing, you must get a list of subscribers.

An effective way to do this is via your roofing website. To get client’s emails, you can offer them an exclusive template or guide. By investing in email marketing, you will get leads interested in your roofing services. It is a great roofing marketing idea that will help grow your roofing company and improve your brand awareness online.

9. Ask Roofing Material Manufacturers for Backlinks

External links from reliable domains are very crucial in boosting your search rankings. Contact roofing material producers you have previously worked with and ask them to include your name in their customer’s list. Many roofing material suppliers have pages that list roofers who use their products. This is vital for improving organic search results and online visibility.

Set up Call Tracking for Roofing Business

10. Set up Call Tracking

If you are like most roofing contractors, your potential and existing clients call your office to obtain details or ask questions about roofing projects. These are your qualified leads, and you need to track them. Set up call tracking on Google Ads and analytics to stay on top of phone leads and later create nurturing those leads.

11. Use Multichannel Roofing Marketing

Any medium you utilize to market or engage with your roofing clients is known as a channel. Clients can move from one channel to the next within a blink of an eye. They might come across a post on LinkedIn, go to your roofing website to know more about you and your company, check reviews on your website, and contact your office through their mobile phone. That’s why you need to have a presence on multiple channels online.

12. Use Geofencing Advertising to Reach More Roofing Leads Online

Geofencing advertising is a great roofing marketing idea to assist your company reaches new leads.

With Geofencing, you create an invisible fence encompassing a specific area, generally surrounding a building like your business.

Once property owners enter the fence, they get a notification about your roofing company or see a Facebook ad related to your roofing business. This can prompt them to think about contacting your business.

As a roofer, you want to focus on conferences, trade shows, and other events where your leads will frequent. It is an excellent way to get attendees to get exposed to your roofing company for the first time. Geofencing presents a perfect opportunity for your roofing business to target your prospects in areas where they are likely to be thinking about your services or products.

13. Use Analytics to Measure Your Roofing Advertising Campaign Success

The best roofing marketing strategy isn’t complete without measuring or tracking the overall results. For example, how does your roofing website measure up against rivals?

While they are helpful deliverables, site traffic and rankings are not the actual measurements of your campaign success. To ensure your internet marketing and roofing website is performing optimally, track the following analytics:

Measure Advertising, Revenue, and Sales

Of course, you can’t pay your crew with rankings or web traffic, but you can with income/revenue. Revenue and sales are good indicators of your roofing marketing success since they affect the money coming into your roofing company daily.

But how do you determine your sales and revenue? Tracking the number of roofing leads you have and what their buying journey is like on your roofing website is essential. A good roofing SEO strategy will measure the qualified traffic, conversion rate and get involved in conversion rate optimization.

Besides, you also need to track the number of calls received through various online marketing initiatives like Google Ads and Facebook ads.

14. Use Retargeting Ads

Have you ever come across those ads that seem to follow you around the internet? You search for roofing contractors on Tuesday and the rest of the week, all you see are ads for roofers. This is known as ad retargeting, and it is an intelligent strategy for high-ticket jobs like roofing services.

Roofing Retargeting Ads

Retargeting uses the information collected from a prospect’s previous online searching behavior to show up relevant ads. For instance, a prospect who has been researching the cost of an average roof could see your ads, although they are not actively searching for roofing services information.

You can use retargeting with Facebook ads, Google ads, and more. As potential clients see your retargeting ads over time, it creates awareness of your roofing brand. Ad retargeting is a fantastic way to grow your roofing company on a minimal budget.

Offline Roofing Marketing Ideas to Reach New Prospects

15. Make Money from Bad Weather

By focusing your roofing marketing on local and seasonal needs, you can create campaigns in response to weather profit and events from poor weather.

Based on the region of the country where your company is situated, your clients may need gutters to deal with rain barrels or downpours to conserve rainwater. Clients may be in need after a huge storm damaged many roofs in your area. These are just instances where your marketing and business activity can correspond with the weather.

PPC ads can help roofing contractors make most of the bad weather. They provide a great way to target your marketing both locally and seasonally. Since you create PPC ads faster, you can use them to take advantage of upcoming or ongoing weather. That’s something you can’t achieve with billboards, print, or other conventional marketing methods.

Is a heavy downpour forecasted for next month? Instantly put up a PPC ad for 20 or 30% off roof inspections, urging clients to prepare for the storm. Remind potential customers now it is an excellent time to begin any major roofing projects they have been postponing.

The best part is that such Google Ads helps you to choose specific locations and only display ads to prospects in those locations. This implies you won’t waste marketing dollars in locations you can’t offer services in. If you serve a more comprehensive service area, you can target various ad campaigns to multiple regions within those territories. You can even target ZIP codes within a specific city.

16. Sponsor a Local Event or Sports Team

There must be event organizers, local school clubs, and sports teams searching for sponsors in your area. Support a team and print your business logo prominently on their caps and shirts. Sponsor a local event and showcase your brand name at the event through posters, billboards, video projection, or other branding techniques.

Roofing Direct Mail Campaign

17. Run a Direct Mail Campaign

Direct mail can get new roofing clients if done correctly. Long-form letters don’t work in an age where people seek instant gratification, but leaflets and postcards can grab the attention of potential clients. You can craft your mail to include a particular offer that helps you measure its effectiveness.

Get creative with your roofing direct mail campaign design to generate even more brand awareness, leads, and recall. Consider aligning your strategy with your professional roofing business card design as well.

18. Trade Shows to Get New Commercial Roofing Leads

Trade shows don’t just offer a chance to check the competition; you can get partnerships, new leads, and company awareness. Ensure that anybody who comes to your stand obtains a freebie they will deem valuable. Besides, you can offer educational content on home improvement and residential roof repairs. Lastly, make sure you follow up with prospects you come across.

19. Give Away Something for Free

Most property owners will be interested in doing business with roofers who offer something for free. They are likely to identify with roofing businesses that offer freebies. Based on how you decide to execute this roofing marketing strategy, it will boost your brand awareness and help you stand out.

You can offer a free deal such as a free roof estimate or roof inspection. It can also foster goodwill in your prospects and make them think of your company every time they need a roofing contractor.

20. Get Involved in the Local Community 

Another inexpensive way to market your roofing services is by getting involved in your local community. You can either help fix a roof in the surrounding community. No matter the activity you decide to be involved in, make sure you use branded items like T-shirts, vehicle wraps, etc. this will go along a way to showing your community that you care while assisting you to gain exposure. You should also post community on social media profiles to reach a larger audience. The community will view you as a business that cares about them much more than revenue or profits.

Roofing Marketing Ideas- Leverage Technology

21. Automate Online Marketing 

Nurturing leads can be challenging and tedious, especially if done manually. Use automation to streamline messaging and minimize your workload. Schedule social media posts, write an email sequence, Incorporate SMS into your roofing website, and combine messaging with the levels in their buying journey.

Automate Online Roofing Marketing 

22. Nurture Customers with CRM Technology

Leads are the lifeblood of any roofing business. You should generate as many qualified leads as possible and nurture them through the conversion funnel. Using a CRM will make sure that you track all the leads and nothing falling through the cracks. There are various specialized roofing CRM software applications available in the market. Monitor them and select one that’s suitable for your business needs.

Improve Service Delivery with Emerging Technology

Mobile apps have revolutionized how people search for roofing services online. Integrated mobile solutions are available to manage all kinds of roofing projects, including estimation, design, material calculation, and project coordination and management. Roofers who evolve with technology will outrank their competitors by booking more jobs through digital client interactions.

How to Market Your Roofing Company-Wrap Up

Implementing all the roofing marketing ideas above can be a daunting task, especially if you have many things requiring your attention.

With this post, you now have helpful hints on how to market your roofing company, both online and offline.

Do you have any queries? Maybe you are not sure what keywords to use or how to optimize your Google Ad campaign.BlackStorm Logo

At Blackstorm Roofing Marketing, we continually monitor SEO, PPC, social media adverts, and more. Schedule a free strategy session online with one of our Growth Coaches to create a detailed internet marketing plan to meet the specific needs of your roofing business today.

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Graphic Design Identity Industry Knowledge Logo Design Reputation Management Website Design

How to Create a Strong Brand Identity for Your Roofing Business

Roofing contractors work with businesses or homeowners all the time, and such property owners won’t just invite anyone to install, repair, or replace a roof on their premises. The strongest roofing brands have an identity and a story. Defining a brand is an exercise that is mostly overlooked by new roofing contractors. A strong brand identity helps to create customer loyalty. Whether you are just starting your roofing business or owning a large roofing company, this post will help you define your brand and differentiate your roofing business from the competition.

What is a Roofing Brand?

Your roofing brand is a message that drives client expectations and perceptions via its distinctive personality. It is a combination of tangible elements that create an auditory and visual brand identity. This includes your color palette, letterhead, marketing materials, company message, signage, logo, etc.

What is a Brand Identity

What is a Brand Identity? 

Brand identity is the visible elements of a roofing brand such as design, color, and logo, distinguishing, and identifying your brand in the clients’ minds. Simply put, it is the outward expression of a roofing brand. It is what you create before you can create a roofing brand. This is normally overlooked when establishing a brand. Many roofing companies never had a brand identity launched because many roofers don’t take time to create one. The good news is that it is never too late to launch your roofing brand identity campaigns. Thus, “putting on a face to your roofing company” is a continuous process.

Ultimately, a roofing brand identity is a way to communicate with your clients, differentiate your business from the competition, and create a brand experience that encourages prospects to engage with your business. If you want to be a successful and competitive roofing company, creating a strong roofing brand identity is necessary.

What is a Brand strategy?  

Your roofing brand strategy is a comprehensive plan that outlines precisely what you want to achieve and how you intend to attain it. It comprises your roofing company vision, mission, values (Brand’s heart), Brand messaging (which includes your brand personality, voice, value proposition, and tagline).

What is the difference between a brand and a brand identity?

A brand is intangible; it is what property owners feel when they think about your roofing business. Thus your brand is an experience. Brand identity (otherwise known as brand design) is tangible; it is like your roofing business’s face, so it is your roofing business’s visual side.

Why is Brand Identity Crucial for Your Roofing Business?

Personality

A brand identity is the visual representation of the personality and values of your roofing brand. It sets the tone of your roofing brand and evokes feelings in your audience. Your roofing brand identity promotes your business goals and conveys your roofing company message.

Consistency

Brand identity helps roofers to create a consistent message across all their marketing materials. Each piece comprises the same essential design elements and style, thus creating a cohesive branding package.

Differentiation

Brand identity positions your business appropriately and sets your roofing business apart from the competition. Developing a creative, professional identity design can help your roofing company stand out to potential clients.

Awareness

Creating brand identity makes your business popular among the target audience, thus improving your brand awareness. The more places your roofing brand is featured, the more contacts it will make with your customers.

Loyalty

A solid brand identity can help build client trust and loyalty in a brand because it allows customers to connect the service and roofing company.

What are the Keys to a Solid Brand Identity

What are the Keys to a Solid Brand Identity?

Strong brand identity needs to work for everyone from your internal team to the people who will interact with it (clients). As you start the design process, make sure that your roofing brand identity is:

  • Memorable: It creates a visual appeal.
  • Distinct: It should set your roofing business apart from the competition.
  • Flexible and Scalable: It can evolve and grow with your roofing brand.
  • Cohesive: Every marketing material should complement your roofing brand identity.
  • Easy to Apply:  It is clear and intuitive for graphic designers to use.

Create a Powerful Brand Identity as a Roofing Contractor

How Do You Create a Powerful Brand Identity as a Roofing Contractor?

Creating a brand identity is an important first step in marketing your roofing business. A strong brand identity is unique, clear, consistent, memorable, and resonates with your potential or existing clients. Many things go into building a brand identity for your roofing business, but generally, it boils down to the words plus the look. Here are the ten steps of building a solid brand identity for your roofing business:

Nail that Clear Positioning and Purpose

This is the most crucial step in creating a brand identity that will promote growth, particularly when it comes to social media. Every detail about your roofing brand’s values, purpose, audience, and purpose should be crystal-clear. This process can be challenging and long, but it is the only effective way of successfully branding your roofing business.

Every branding decision should be made with your prospects in mind. For instance, a logo geared towards young property owners will differ from a senior citizen’s logo.

Define Your Target Audience

Define Your Target Audience

Before you start creating a brand identity for your roofing business, it is crucial first to figure out the kind of clients you want to serve. This refers to the demographics of people who are likely to book jobs with your roofing company. After identifying your potential clients, then you should create a brand identity around your target audience. Because after all, it is for them.

Design a Great Roofing Company Logo

The logo is the primary visual element of your roofing brand identity. It is used on your roofing website, social media, and staff uniforms-everywhere. That’s why you must design a logo that meets the following criteria:  

  • Communicates who you and what you value as a brand.
  • It is visually appealing: simple, uncluttered, and clean goes a long way.
  • Memorable: a logo that makes a lasting impression on your audience
  • Versatile: It should be in line with the roofing industry standards
  • Timeless: It should withstand the test of time and remain relevant in the current roofing market.

If you need a unique roofing company logo, our talented graphic designers can help your business differentiate itself from the competition.

Select the Right Typography

Typography might appear like a simple component of your brand identity, but it can be an uphill task to find the right font for your roofing brand and convey your message.

Every font comes with its personality; even an ordinary person can tell it. When choosing the right font for your business, here are some things that you need to consider:

  • Ensure that your font is readable: This will help offer the best experience to your web visitors
  • Choose two or three fonts to maintain a cohesive look across multiple platforms.
  • Avoid the gimmicky fonts; Gimmicky fonts are not appropriate when creating a brand identity.

Remember, when it comes to creating a brand identity for your roofing business, consistent and well-chosen typography is a major part of cohesive communication across multiple channels- that’s a huge part of nailing your roofing brand recognition.

Develop a High-quality and Responsive Roofing Website

Develop a High-quality and Responsive Roofing Website

Your roofing website is a representative aspect of your brand identity. Property owners will look at your roofing website before they decide to work with you. Your roofing website is the only place where your brand identity should be portrayed explicitly.

Your roofing website is essential because it offers critical information about your business; it is the root of your brand identity. It gives you a chance to showcase your portfolio, services, and unique selling points to your potential clients.

The tone of your roofing website should be authentic. If you want to hire external content creators, make sure you have trained them on your market positioning and value proposition basics. This is because clients will always tell when the published content is not true to your brand identity. If you need a responsive and high-quality roofing website, Blackstorm Roofing Marketing has hired experienced website designers to help you market your roofing business online.

Select Your Color Palette

Visual elements are crucial in conveying emotion and meaning. And of course, color plays a huge role in this. Green is a fresh, natural color representing the environment or growth while red portrays passion, excitement, and urgency. The colors you select for branding should portray the intent and purpose of your roofing brand.

Identify Your Competition

Creating a brand identity is all about setting your roofing business apart from the competition by making your brand relevant, memorable, and unique. However, without a clear understanding of your competitors, building a successful roofing company is not easy. Therefore, it is crucial to understand who your rivals are and how your business compares, both in presentation and perception. 

Create a Brand Style Guide

Creating a brand style guide is a crucial part of creating and implementing your roofing brand identity. It explains your roofing brand values, voice, and tone. Once you have achieved your design assets, you want to make sure that they are used effectively, which is why you must create your roofing brand style guide.

Consistency is important when creating a brand identity. You don’t want your brand to appear differently on social media than on your roofing website. That would confuse clients and make your roofing business appear less professional and trustworthy. It is best to stick to your brand style guide because it covers various elements of your brand identity.

Create Your Slogan

Your slogan acts like an extension of your roofing logo design. Normally, a slogan tackles a particular client’s pain point or describes a philosophy. Slogans should work together with your logo, and that is why they are created after your brand identity has been developed.

Promote Your Brand through Reputation

Promote Your Brand through Reputation

Trust is everything. You wouldn’t do business with property owners unless you trusted them. Based on this ideological foundation, you hire roofing technicians and trust that they will be honest and take your business to the next level. It is crucial to know that most property owners don’t have a grasp of the roofing industry. They look up to you to offer the expertise, professional reliability, and guidance when they trust you to take care of their business or home. As a roofer, your online reputation matters to potential clients.

Your brand identity differentiates your roofing business from the competition and tells your clients who you are and what they can expect when partnering with you. You need to work with a reputable roofing brand identity agency like Blackstorm Roofing Marketing to set your business apart from a sea of competitors.

Take a Bold Step: Find the Right Brand Identity Agency for Your Roofing Business

Much of this brand identity exercise culminates in creating a unique value proposition. In an era filled with constant mobile interruptions, creating a unique brand identity is an important asset for growing client loyalty. If your customers fail to connect with your roofing brand identity (values, voice, and visuals), they won’t be loyal when booking jobs.

Building a brand identity that is both versatile enough, and goal-driven is not an easy task. Most roofers look for a roofing design agency to create an effective brand identity and define their visual strategy. If your brand identity survey results are below your expectation, you should partner with Blackstorm Roofing Marketing to address your brand identity crisis.

If you are ready to create a superior brand identity for your roofing business, kindly schedule a free strategy session with our growth experts and outshine your competitors today.

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AdWords Industry Knowledge Marketing Paid Advertising PPC Website Design

How to Build a Successful Roofing Company from Scratch

If you have ever thought about building and running a successful roofing business, you are not alone. Having a flexible schedule, being your boss, and enjoying more of the financial rewards that come with roofing company ownership are excellent reasons to build your own roofing company. 

Every successful roofing company started with a passion and drive. Even business moguls like Warren Buffet, Bill Gates, and Jeff Bezos began building their business from zero. It’s one thing to work in a profession you enjoy, but it is a whole different story turning that profession into a successful roofing company that supports your employees, you, and your family. 

Running a successful roofing business can be daunting. And that explains why so many roofing companies shut their doors even before they get started. Yet, running a successful roofing company is not challenging when you can avoid and spot the pitfalls. 

A Step-by-Step Guide on How to Start a Roofing Company from Scratch

A Step-by-Step Guide on How to Start a Roofing Company from Scratch

Building a roofing business from scratch does not have to be complicated or hard, but it requires some work and planning. Here are the most crucial ten steps to follow when building a roofing company from scratch.

Research Your Target Market

Step 1: Research Your Target Market

As a new roofer on the block, you need to research your market carefully. Try as much as possible to discover the level of demand for your roofing services and how your rivals are trying to satisfy that demand. Knowing what your competitors already know won’t cut it. Dive into your target market and analyze it like a pro. Search for keywords that are related to the roofing industry. Don’t fret if your target market seems flooded. You can use this as your competitive advantage. It implies that if it is working for other roofers, it can still work for you. It also means that there is money to be made here.

Write a Plan for your Roofing Business

Step 2: Write a Plan for your Roofing Business

I know this is not the “most fun” part of starting your business, but a crucial step in building a successful roofing company. A clear business plan is vital for success as a roofing contractor. It will assist you to discover the specifics of your roofing business and unearth some unknowns. Here are some questions that you need to answer in your business plan.

  • What Are the Costs involved when starting a Roofing Company?

Though you can start your roofing business in your compound, extra space will be required as your business grows. Storage space to keep your roofing materials must be available. Additional expenses include renting/purchasing an administrative office to paying for high-speed internet, labor, and utilities cost. Workers and liability insurance costs must also be paid. Other recurring expenses include employees’ salaries, office supplies, and internet costs.

  • Is the Roofing Business Profitable?

Yes, roofing is a lucrative venture where you can make a six-figure profit after a few years of operation. Roofing contractors who have been in business for several years can make thousands of dollars in profit every year. Expand across states, the nation, and counties, and your roofing business will make millions of dollars in profits each year.

  • How Will You Make Your Roofing Company More Profitable?

The key to increasing your roofing company’s profitability is to reduce the cost of material and labor while securing a stream of new leads/ clients. Establish your offline/online reputation as a high-quality roofing contractor, and you will start to charge more than your competitors for the same services. Experienced roofing contractors have a lot of knowledge and skills that property owners are willing to pay for. If you have a dumpster that you don’t use all week long, you can consider renting it out to another roofer who does own one. If you have a storage/office space that you don’t use in full, consider renting it to another business owner.

  • How do you choose a Name for Your New Roofing Company?

Naming a new roofing business can feel as daunting as naming a newborn or a puppy. Fortunately, we had already published a guide on choosing a roofing company name that can help you along. In the meantime, keep these tips on how to name your roofing business in mind;

-Avoid names that are too long and difficult to spell.

-Make sure that your preferred name is not being used by other roofers online or offline

-Think of how your name will appear in your website URL and social media platforms.

It would be best if you considered your business plan as an outline of your company. A good business plan should contain the following information: 

  1. Executive Summary: This explains your roofing business services and the problems it solves for the consumers.
  2. Market Evaluation: This should discuss the market you are serving.
  3. Marketing strategies: How will you dive into the market and sell your roofing services/products?
  4. Operational plan: this outlines the day to day operations of running your roofing business.

Step 4: Form a Legal Entity

You need to establish a legal business entity like LLC, which prevents you from being personally liable when your roofing company is sued. You can opt to choose several roofing business structures, including partnerships, corporations, sole proprietorship, DBAs, and LLC’s. Your accountant or financial adviser will select the one that is appropriate for you.

Register for Taxes

Step 5: Register for Taxes

If you are starting a roofing company, the IRS website is the best place to understand the various state and federal taxes affecting your business. Start by checking with the IRS’s Small Business and Self-employment center. Furthermore, you need to check the tax obligations required by your respective state.

Step 6: Open a Separate Bank Account and Credit Card for Your Roofing Business

Opening a separate credit card and bank accounts for your business are crucial personal assets protection.

When your business and personal accounts are mixed, your valuables (such as your home or car) are at risk if your roofing company is sued. This is what is referred to as piercing your corporate veil.

Step 7: Get the Necessary Permits and Licenses

Failure to obtain necessary licenses and permits can lead to hefty fines or closure of your roofing business.

Local and State Business Licensing Requirements

Specific state licenses and permits may be required to operate a roofing company. Know more about licensing in your state by visiting SBA’S reference to state licenses and permits.

Service Agreement

Roofing contractors must request their customers to sign a service agreement before they begin a new project. This agreement spells out customer expectations and reduces legal disputes by spelling out payment conditions and terms, intellectual property ownership, and service level expectations.

Certificate of Occupancy

You can operate your roofing company out of a storefront. A roofing business that operates out of a physical location needs a certificate of occupancy. This certificate confirms that all zoning laws, government, and building regulations have been satisfied.

Get Insurance

Step 7: Get Insurance

Just as with permits and insurance, your new roofing business requires protection to operate safely and lawfully. There are various kinds of insurance policies created for different types of companies to cover unexpected risks. If you are not sure about the kind of risks your business may face, you need to start with general liability insurance. Another notable insurance policy associated with roofing businesses is worker’s compensation insurance. If your roofing company has employees, then most probably, your state will require to have a workers’ compensation coverage. 

Market and Promote Your New Roofing Business

Step 8: Market and Promote Your New Roofing Business

Why should a property owner select you to install or replace their roof?

That’s a significant question if you want to build a successful roofing business. And the answer lies in your roofing marketing. But if you are just starting your roofing business, it can be daunting to know where to start. Fortunately, this post will discuss crucial roofing marketing strategies that will help your business nurture trust, generate referrals and earn more clients;

Create a Stunning Roofing Website to Market Your Business 24/7.

Your roofing website should act as your virtual sales representative 24/7/365 and generate a stream of qualified leads. How you create and use your site will influence your roofing marketing activities-but just building one will not skyrocket your roofing sales automatically. If you want your roofing website to market your business online, it needs to have these four main things:

  • It needs to be super-fast: The average client expects your web page to load in less than three seconds.
  • It must be Functional: Roofing websites should be appropriately coded for SEO, which implies adding structure to the site with metadata like optimized images, schema, Meta, and title tags.
  • Your roofing website needs to be mobile-friendly: Over 50% of overall U.S. traffic comes from tablets and smartphones.
  • It must be secure: More than 40% of all roofing websites that appear on the first page of Google are HTTPS, which is why Google has confirmed that it favors secure sites over unsecured ones.
  • It needs to provide helpful Quality Content: A significant ranking factor lies in the quality over your website’s quantity.

If your website is missing any of the above features, you need to partner with a reputable roofing website design agency like Blackstorm Roofing Marketing. 

Boost Your Roofing Website Conversion Rate with a Redesign

Boost Your Roofing Website Conversion Rate with a Redesign

One of the best ways of increasing your roofing website conversion rate is by requesting a website redesign from our experts. Our experienced web designers will work round the clock to ensure that your websites generate more qualified leads and skyrocket your roofing sales.

Maximize Your Reach on Google

To get more roofing clients/leads, your business needs to appear on top of the Search Engine Results Page (SERP). 

Here are some tips that will help you to stay off Google results:

  • Use keywords strategically
  • Incorporate featured snippets
  • Get quality online reviews
  • Make sure that your Google My Business Listing is accurate and complete
  • Stay on top Google Algorithm updates
  • Leverage Local service ads.
  • Create profiles on directories like Yelp, Angie’s List, or Thumbtack. 

As a roofer, we understand you are busy managing your employees and sourcing materials, making it daunting to optimize your roofing website for search engines on your own.

The good news is that Blackstorm Roofing Marketing has a team of experienced SEO professionals who can help your roofing website rank on the first page of Google and outshine your competitors online.

Invest in Paid ads to Increase Booked Roofing Jobs

Pay per Click advertising allows roofing businesses anywhere to be found on the first page of the Google search results. It is digital marketing where roofers display ads and pay the advertiser once their ads are clicked. The two significant advantages of PPC are controlled relevance and visibility.

Use Social Media Marketing and Remarketing

Use Social Media Marketing and Remarketing

Once you have created your roofing website and started getting some traffic, make sure that you remarket your roofing services to potential clients who did not contact you. This implies that showing them ads even after they have navigated away from your site. This is important because most prospects will not contact you on their very first attempt.

Social media marketing is also a great option. With a combination of internet marketing and some local service ads, you can target a customer directly with a new client offer.

Manage Your Reputation Online and Offline

When it comes to selecting a roofing company, reputation plays a critical role. After all, no property owner wants to work with a roofing contractor who does a shoddy job, does not meet deadlines, or does not stand behind their promises.

Word-of-mouth recommendations are still a significant factor in how commercial and residential clients select a roofing contractor. To take advantage of these positive recommendations, ask your happy clients to refer you to their relatives and friends.

Online reviews are critical too. You need to make sure that you earn more Google reviews and respond to the reviews you obtain. If that sounds too hard for you to do, make sure that you partner with Blackstorm Roofing Marketing to manage your roofing company reputation offline and online.

Make Money from Bad Weather

By targeting your roofing marketing to local and seasonal needs, you can create campaigns in response to weather events and make some dollars from the bad weather.

Based on the country’s region, your roofing company is situated, your clients may need rain gutters to deal with heavy downpours or rain barrels to save water. Property owners might need lots of roof after severe windstorm damage or before a significant rain is predicted. These are just a few examples where marketing and business activity can correlate with the weather. 

Pay-per-Click ads can help you make most of the bad weather. Such ads provide a great way of targeting both seasonally and locally.

The Bottom line 

If the above tips seem so hard to implement on your own, don’t fret because you are just other roofing contractors we have helped over the years. Your primary focus should be on running your roofing business and leave the rest to us. If you need help in getting more leads and sales from your new roofing business, kindly schedule a free strategy session with our growth experts for assistance today!

Categories
Industry Knowledge Lead Generation Reputation Management Roofing

How to Build Better Relationships With Your Roofing Clients

The roofing industry is incredibly fast-moving and fluid, which can affect contractor-customer relationships. As a roofing contractor, you must develop strong customer relationship skills, particularly if you want to work with the client again or have that client refer you to their friends or relatives. Not only do positive customer relationships contribute to your business’s success, it directly impacts your roofing company brand. Here are the ten simple yet powerful steps you can take to create long-lasting client relationships, get referrals, and ultimately book more roofing jobs.

Make Communication Comfortable and Easy

Make Communication Comfortable and Easy

Solid customer relationships need active communication, and that implies clients must be comfortable contacting your business. Let customers know if you are best reached via emails, Slack, text messages, Skype, or any other communication method. 

It would help if you also tried to understand how customers prefer to be contacted.

Your communication with the customer during the project should be as frequent and lively as possible. Regular contact can help to build trust and makes sure that your client is cared for and that their property is in good hands.

Establish Rapport and Credibility Right Away    

When first meeting with a customer. They must earn your trust. This sets the tone for the whole project. The objective is to assure them that your business is the right one for the task.

First, make sure that you convince they are in safe hands. They want to be sure that they got the best solution (your roofing company) even if they don’t know much about your business. Acknowledge that you fully understand their challenges, and they will sit to listen to your marketing strategy.

It could help if you could refer to your previous customers who had a similar problem. Showing that you have helped other property owners with the same challenges makes them feel more secure in trusting you with their roofing projects. You can achieve this on your roofing website through customer testimonials.

Set Expectations and Deliver Them

As a roofer, do what you have committed to and deliver on what you have promised a customer. And don’t just meet expectations; surpass them with incredible results, energy, and communication.

You can begin by setting realistic expectations with your customer from the onset, from what you intend to deliver to how you will offer and how you will keep in touch to improve that relationship.

Always remember the key ingredient to delivering and surpassing expectations-your attitude! Never underestimate the power of a cool, calm, and positive attitude to instill confidence in your potential client.

Express Customer Appreciation

Expressing your gratitude intentionally shows your customers that your roofing business values them and their properties. 

Roofing contractors can convey such appreciations through a gift box, thank you card, or a gift card. Whether you have just completed a roofing project or want to spread some cheer, property owners appreciate the little gestures that show they are exceptional in your business.

Maintain an Active Social Media Presence and an Updated Roofing Website

Maintain an Active Social Media Presence and an Updated Roofing Website

Outdated or inaccurate information leads to frustration and loss of trust. If prospects cannot find what they are searching for, they will navigate away to your competitor’s website. Make sure that you update your business contact details when anything changes. Besides, make sure that you are responding to queries that prospects might have regarding your company.

Own Your Mistakes (Ad be results-oriented)

Mishaps and mistakes are bound to occur; the problem is how you bounce back from them.

This implies addressing the challenges right away (and apologizing if you are on the wrong), coming up with real solutions to what went wrong, and following up until rectified.

Ask for a Referral 

Ask for a Referral 

Your strongest roofing leads should come from referrals. An excellent online reputation and word-of-mouth recommendations are efficient ways of acquiring new customers. Requesting your clients for a referral is a crucial step in the follow-up process. You can give incentives through discounts on future projects such as window replacement or gutter repair to encourage existing clients to refer their friends or relatives to your business. 

Check-in Frequently 

Sending your client a personalized check-in email a few weeks after completing their roofing project is a practical yet inexpensive method of following up with your customers. Ensuring that their repair or installation is performing as expected and that their problem has been solved is vital to creating a lasting relationship with your customer. Furthermore, customizing emails for every client instead of sending generic emails shows your client that they are crucial in your business and that you are concerned about their satisfaction.

Ask For Feedback

Ask For Feedback

Obtaining feedback is not just for wrapping up completed roofing projects. But you should deliberately and consistently ask your customer how you can improve the way you work together.

When you have finally onboarded them, for instance, call them to know how it went, what they loved about the entire process, and if there is anything that could have been done differently. This will show interest in their happiness and opinion, but you also learn important information for future customers you may have onboard.

As a roofer, you should create an open relationship where feedback is welcomed and respected to form a basis of long term partnerships.

Stay Connected to Your Leads/ Customers

Achieving roofing business success boils down to nurturing and building relationships. A relationship with a client does not end when the project is completed. Maintaining relationships with clients increases the chances of booking more jobs, not just referrals. Sending something small like a holiday card can make a huge difference.

Keep the discussion going with your customer or lead after the sales meeting. Provide added value by sending relevant roofing industry updates and news to clients or prospects.

Use These Tips to build stronger Relationship With Your Clients.

Acquiring new customers is a crucial part of running your roofing company. But if you want your roofing company to succeed in the long term, you should concentrate on managing relationships with existing customers. This will help to keep your customers coming back to book jobs for many years to come. If you want to create a new roofing website to improve your online presence, kindly schedule a free strategy session with our experts today!

Categories
Growth Strategies Industry Knowledge Social Media Website Design

The Ultimate Google Tag Manager Guide for Roofing Contractors in 2020

Many prospects that land in your roofing website end up abandoned, sales dropped contacts, and incomplete conversions. Facebook and Google provide remarketing tools that help your business market your services and products aggressively to attract more conversions. Once a potential client visits your roofing website, remarketing tools analyze their behavior and present ads at other moments to improve their user experience. This results in more promising leads and significant connections. This post will explain everything that roofers need to know about Google Tag Manager.

What is Google Tag Manager

What is Google Tag Manager?

Google tag manager is a great tool that helps roofing contractors gauge how their website performs, like what areas need improvements, what areas are generating good results, or generally an overview of your website’s functions. It is a management system developed for HTML and Javascript tags used to track your roofing website’s performance. 

A thorough understanding of the Google Tag Manager requires some experience in coding and roofing website design. The tag manager helps to track all your roofing website performance under one dashboard. 

 

Google Tag Manager Guide for Roofing Contractors

Basic Google Tag Manager Terms that Roofers Should Know

 

As a roofing contractor, you need to know what is working in the digital marketing space to make an informed decision. Without further ado, let us explain a few definitions and terms that pertain to the Google Tag Manager.

Containers

Synonymous with the account structure in Google analytics, a roofer can create a GTM account to manage multiple mobile apps or roofing websites. When managing individual properties, roofers will create what is referred to as containers.

A container serves as a method of grouping tags. Using the Google tag manager interface, roofers can incorporate all the supported tags in one container.

Think of a container like a shopping basket where you throw all the items you want to purchase. Within the Google tag manager, you can find the snippets that you can apply throughout your site. 

Tags for Google Tag Manager

Tags

Tags have various uses, including monitoring form submissions, generating heat maps, conducting surveys, putting cookies that help in retargeting, and tracking how clients interact with your site.

Tags can also monitor particular events or actions customers take, like downloading files, adding items on their cart, or clicking on specific links.

Roofing websites often leverage multiple tags, and they normally hire developers to manage them. With Google Tag Manager, roofing business owners can disable, edit, or add tags right from the GTM interface, thus eliminating the need to hire web developers.

Triggers

Triggers (aka rules) are conditions that, once met, tell your tag to fire or activate. Clients’ actions taken on your websites-commonly, referred to as events-can only be analyzed using pre-determined triggers. Common events that will cause triggers to include page views, form fills, and link clicks. Triggers within the GTM interface automate your tagging efforts, and thus roofers can spend less time adding tags to their roofing website.    

Filters 

After defining the kind of tags you want, you can refine your results further with filters. Categorized into “values” and “operators,” these factors are particularly tailored to the trigger.

  • Operators define whether a numerical event is important enough to cause a trigger; for instance, greater than ten or less than two. Operators normally specify when a tag should fire based on a certain event like time spent on a web page or number of successful clicks.
  • Values specify when a tag should be fired based on a satisfying condition. It may contain a particular URL or words like “thank you.”

Variables 

These set conditions signify when a trigger should make a tag to fire, containing details that a trigger requires to evaluate beforehand.

Why Should Roofers Use the Google Tag Manager?

Here are the several advantages that roofing contractors can enjoy by setting up and installing Google Tag Manager in their websites:

Google Tag Manager Eliminates the Hassle of adding Tags to your Roofing website.

Before the Google Tag Manager was invented, every time a tag required is editing, adding, or deleting, a website developer had to be outsourced to hard code the roofing website. The Google Tag Manager container code can contain various analytics and marketing tags placed on your roofing website’s pages. This means that you only require a few clicks to remove, add new tags, or edit, and you can perform all these tasks in a user-friendly GTM interface. Google Tag Manager has made the process of adding tags easier since they are controlled from one place. 

Google Tag Manager Reduces Reliance on Web Developers 

By far, the major advantage of Google Tag Manager is that it helps roofing contractors implement tags without relying on website developers. Website developers are usually occupied with high priority projects, so they may not have all the time to help with your tagging needs. But since the Google Tag Manager helps you bypass the source code, you can quickly edit or add tags.

Google Tag Manager Makes Tracking of Your Roofing Business a Breeze

Google Tag Manager helps roofers perform the same task that took several days or weeks within minutes. It comes with various built-in functions and tags that make tracking of your roofing website a breeze. 

Google Tag Manager is Pretty Easy to Use

This is one of the major perks of the Google tag manager; no prior programming experience is needed. Roofing contractors can easily add tags, make updates, deploy tags, and test every change without requiring performing complex website coding. This provides autonomy to your team and streamlines the process, thereby improving the launch times, thereby giving your IT department enough time to concentrate on crucial matters like why your roofing website is so slow. 

Saves Time on Google Tag Manager

GTM saves time

Google tag manager saves roofers time by allowing them to track the codes on their own. You don’t need to hire a marketer to send the tracking code to a developer, only to have it installed a week later since the developer was too busy with other projects. Roofers don’t have to email back-and-forth when they require tracking other events during the week. All tracking codes (also known as tags) can be deleted, edited, or added via the Google Tag platform. 

It is Free!

Before we forget, Google tag manager is free and is ideal for small and medium-sized roofing businesses. However, large roofing companies can upgrade to the premium version of the Google tag manager.

Make Your Life Easier By Partnering with Blackstorm Roofing Marketing Today! 

The learning curve of understanding Google Tag manager is steep; however, once you master the basics, tracking all your marketing activities becomes a breeze. Fortunately, the Blackstorm Roofing Marketing team can manage website analytics and events tracking on your behalf and deliver a simplified data analysis to see the progress you are making on your roofing business. Here are some of the common events that we will track on your roofing website; 

  • Engagement with maps: we will monitor how often customers with a Geo-map embedded in your roofing company location.
  • Form Submissions: Tracking the number of clients that submit a subscription or contact form. 
  • YouTube Views:  Monitoring the number of website visitors who play the video embedded on your site.
  • Clicks on External links:  Tracking the number of visitors who click on your social media profile or on Yelp to review your business.

At Blackstorm Roofing Marketing, we aim to provide a substantial ROI for our clients by utilizing the data provided by Google Analytics and Google Tag Manager to hone, revise, and improve your roofing website regularly. 

Google Tag Manager Installation 

For optimal results on your roofing business website, professional Google Tag Manager is always recommended. Blackstorm Roofing Marketing is ready to offer expert implementation, planning, and management of your GTM efforts to ensure that you get the most leads from your roofing website. However, our services don’t end here. We also provide search engine optimization, pay per click, retargetingreputation management, and website design services to make sure that we cover a full spectrum of digital roofing marketing so that qualified leads can be generated through multiple platforms. 

Social Media Tag Management

Social Media Tag Management  

Facebook also provides a remarketing tagging option that allows roofers to remarket to prospects who have visited your roofing website, Instagram, or even Facebook page. This increases your conversion rates and increases the chances of making a roofing sale. The Blackstorm Roofing Marketing team has the know-how and experience to manage your social media remarketing and tagging campaign for increased company website traffic, advertising return, and awareness.

Custom Google Tag Manager Installations can also improve tracking performance and the online system’s performance. Basic installations do not allow variables or event tracking and remaining of data layers. Thus, investing in a roofing marketing company with an in-depth knowledge of GTM, along with JavaScript and HTML code, is highly recommended. 

When you consider all the Blackstorm Roofing Marketing team’s benefits, you find a roofing marketer that can achieve as much at a competitive price.

If you need a partner to manage all your online marketing campaigns, please schedule a free strategy session with our growth experts to get started today! 

 

 

Categories
Growth Strategies Industry Knowledge Lead Generation Marketing Roofing SEO

Techniques, Strategies, and Tricks for Roofing Marketing During COVID-19

Tactfully Market Your Roofing Business during the Coronavirus Pandemic With These Tips.

With more than 20,000 new cases reported daily worldwide, there is no doubt that the coronavirus (COVID-19) pandemic has wreak havoc and changed the way people do business worldwide. Unfortunately, no one knows when this pandemic will end. Because it has adversely affected the global economy in various ways, the global stock market has crashed, and the pandemic has hit many roofing contractors in multiple ways. This post will explore how the novel COVID-19 has affected lead generation and website traffic for roofing business owners plus what they can do to stay afloat during these turbulent times.

How Has COVID-19 Impacted the Roofing Industry?

Like all other industries, the roofing industry is feeling the ripple effects of the coronavirus pandemic. Mass public quarantine, social distancing, curfews, and restriction of movements put into assisting fight the spread of the virus have adversely affected most businesses worldwide. In the roofing industry specifically, the adverse effects have been on the production and distribution of solar roofing panels, mostly in China, where these panels’ mass production occurs.

Among other adverse effects, U.S roofing contractors can expect to experience the pandemic results, including price fluctuations and higher costs, logistics breakdown, order cancellations, material shortages, and extended delay in product shipping and fulfillment. Ultimately, this will result in slow project completion times.

With more than 2 million cases across the U.S., the novel COVID-19 has become a severe threat to our economy. There is uncertainty all around, and roofing contractors are not an exception. The restriction on social distancing is making it difficult for roofers to schedule appointments even for roof inspections. Homeowners are worried that they might contract the virus and prefer that no roofing technician visits their homes.

What Does COVID-19 Mean for Roofing Contractors?

The roofing market is expected to be on a downward trend for the next few months or so. There will be a drastic shift in supply and demand; many customers are only spending money on what they deem essential during this pandemic. With the reduction in the roofing marketing budgets, many roofers have resorted to delaying or canceling their advertisements campaigns to ride out of the pandemic unscathed.

Besides, Pay-per-Click advertisements are also facing problems. Despite a significant drop in web traffic and the turbulent market, Google ads prices are the same as before. Hence, cost-per-conversion has increased for every industry and market, even travel.

These points are adversely affecting lead conversion or failing to generate roofing leads in the first place. The roofing and travel industries have been negatively hit by the pandemic, unlike other industries like pharma, food, and media, which have seen a spike in website traffic over the last few months.

You may think that lead generation is futile in such a scenario, or you might find it hard to generate roofing leads. As a roofer, there are several things you can include in your marketing strategy to generate qualified roofing leads during this pandemic. During the coronavirus pandemic, door knocking is not an effective way of generating roofing leads. Put merely; door knocking is dead.

How Do You Generate Qualified Roofing Leads During the COVID-19 Crisis?

Business Magnate, Warren Buffet, once said, “Be fearful when others are greedy, be greedy when others are fearful.” That should be your mantra during this pandemic. With experts suggesting that the global economy is headed towards a recession, others like Carl Icahn say there is still room for the market to plunge. Scary, isn’t it?

You can still see this as an opportunity; your roofing business requires doubling down and strengthening your internet marketing strategies. There will be less competition. Hence, it will be easier to see great results, and in some instances, get some Google ads deals when prices are slashed due to their low demand.

So, instead of reducing your roofing marketing budget, you need to concentrate more on it. You need to take this pandemic as an opportunity to strike and gain a competitive advantage in the long run. Sure, the results may not be instantaneous; but you will achieve some significant gains in the long term. Which brings us to the next point; there are two methods of generating leads during the coronavirus pandemic-you can opt for instant lead conversions or stock-up on leads when the roofing market is healthy or booming.

Tricks and Tips for Generating Roofing Leads during COVID-19

With the two options in mind, here are some tricks and tips to help roofers generate leads during COVID-19; some focus on stocking-up leads and others on instant lead generation.

Concentrate More on Audience Engagement

One of the most effective ways to use internet marketing to generate qualified roofing leads is through social media networks. Hence, you need to concentrate more on your roofing social media marketing strategy even now. Many roofers are making a mistake here by abandoning their social media pages altogether to focus on other things that they deem to be more important. Don’t make the same mistake! When your roofing brand is active on social media networks, it shows your prospects that your business is running. This will also keep your business ahead of the competitors.

Most social media networks contain built-in features to generate roofing leads like live streaming, hashtags, and pay-to-trend, amongst others. Use such features to their full potential to create exclusive roofing leads. Use them to bring the attention of your active roofing services and products, or use it to push other forms of content, including webinars or blogs. It will help your roofing business to interact or socialize with your clients on a more personal level. You can generate more roofing leads for your active roofing services or stock up leads that will convert once the pandemic is over.

Improve Your Online Presence to Generate Roofing Leads during COVID-19

With the novel COVID-19 in full swing and more and more homeowners boarding in the online bandwagon, there is no better time to improve your online presence. Having a superior online presence can help you build your brand and attain credibility that will help your business attract new clients. Plus, it makes your roofing company more readily accessible to clients to find out what your business has to provide.

According to a source, Internet hits have increased up to 70% during the coronavirus period. With so many property owners, spending much of their free time online, why can’t your roofing business take advantage? To improve your roofing company’s presence, you can;

  • Optimize your roofing website for mobile devices
  • Create resourceful content
  • Do some proper SEO research
  • Engage in online forums and communities
  • Include relevant keywords in your website pages
  • Improve customer experience across various online platforms that they are using

Again, there is no better time to improve your online experience than now. And don’t forget, even if you have a superb online presence now, there is always room for improvement. So, step out and give your roofing business the online presence it deserves.

Create or Repurpose Content

Like boosting your online presence, quality content can help your business generate roofing leads by organic searches through SERPs and SEOs. Don’t forget that content is king. So if you were forced to cancel any seminar or event due to the lockdown restrictions, you could repurpose to publish that content online or create new content relevant to the situation and your roofing company. You can launch demos, newsletters, articles, and interactive games, amongst others.

This will assist in terms of SERPs and SEO by generating relevant, roofing website traffic.

Re-evaluate your Current Marketing Strategy and Adapt Your Services Accordingly.

What used to work efficiently before might not work to generate roofing leads now during COVID-19. Hence, you need to adapt your marketing strategy to generate qualified roofing leads online. The easiest way of achieving this is by giving special discounts. But if your roofing services are not relevant in the current market, they will not sell. You can rebrand or invent new services that will appeal to your potential clients in such a scenario.

This coronavirus age is not the time to sit and fall back to your conventional roofing marketing strategies. You need to get creative with your marketing tactics. Having a unique way to market your roofing business will help you to stand out from the competition. Not only that, spicing up your marketing can help to bring new prospects and keep your business booming during the COVID-19 pandemic.

Double Down on Internet Marketing

During times of coronavirus crisis, roofers who will double down their digital marketing efforts will stay ahead of the curve. Some roofing contractors will close their businesses down out of instinct, while others will concentrate on improving their online marketing strategies. While this is unfortunate and understandable, it also presents a chance to roofers willing to be more aggressive to market their business during these uncertain times.

Here are some of the ways roofers can scale their digital marketing campaigns:

Local SEO for Roofing

Roofers who will stay consistent with their digital marketing campaigns will continue to accumulate reviews on their Google My Business Profile. This will help to improve your ranking with the local map pack for short-term lead generation and give you a competitive advantage in the long term.

Organic SEO for Roofers

Google is becoming more intelligent every month. Furthermore, roofing websites that stopped their optimization efforts will eventually die in organic search.

Pay Per Click for Roofing

While some roofers pull paid ads from Google; others capitalize by buying cheaper clicks during the coronavirus period. While we have not seen any significant drop in the ads’ cost, there is an expectation that they will eventually drop. This implies that roofing contractors can purchase valuable keywords at a fraction of the price they would have bought a few months ago. That’s an opportunity!

Give Special Offers

Another effective way of generating roofing leads during COVID-19is by giving out special offers and discounts. Sounds simple, isn’t it? Your roofing brands can develop various incentives like extended trial periods, free access to some roofing services, or refunds. Though property owners may not book jobs impulsively, if your digital marketing strategy is well-crafted, they may be attracted to your roofing brand. Homeowners are spending more and more time online, thus giving them such offers will help your business get their contact details, which you can use later to generate roofing leads online.

Even if you opt to give them free content, they will be part of your roofing service ecosystem, and once things return to normal, they will book jobs post the discount periods. Hence, this method can help you generate instant roofing leads or stock-up leads that will convert later after the coronavirus pandemic. If done correctly, this method can help your business to develop a long-term relationship with your clients.

Host Webinars to Generate Roofing Leads During COVID-19

Roofing marketing events are ideal ways of generating exclusive leads within a short time, but given the current pandemic, it is nearly impossible to organize one. As you already know, many summits and events for Google and Facebook were canceled indefinitely. Fortunately, there is an alternative to this; online sales presentations. That is, you can host virtual meetings for your potential clients to generate roofing leads online. Webinars are the closest alternative to conventional roofing marketing events.

The Bottom Line for Roofing Contractors during COVID-19 Pandemic

Coronavirus pandemic or not, marketing your roofing services or products remains an integral part of running your company. But, how can improving your marketing strategy during the coronavirus pandemic benefit your roofing business? There is no doubt that some roofers will make most of this pandemic by;

Using It as an Opportunity

Now it is the best time to show that you are a superior roofing contractor and market your services that way. If you can satisfy customers’ needs in times of crisis, you are creating an everlasting imprint on their client’s behavior and psyche.

Contact Blackstorm Roofing Marketing

Like you must assist your clients during the COVID-19 pandemic, our duty at Blackstorm Roofing Marketing is to help roofing contractors succeed. Since door knocking is not a viable method of generating roofing leads, Blackstorm Roofing marketing is responsible for providing affordable internet marketing services to keep your business afloat during these uncertain times. Well, we can help your business to:

  • Get ahead of your competitors
  • Understand your target audience.
  • Set your roofing business for success after the coronavirus period
  • Build on your roofing business relationships.

If you want your business to more strategic in generating qualified roofing leads online during COVID-19, please schedule a free strategy session online to get started today.

 

Categories
Industry Knowledge Marketing

How to Become a Roofer

Are you looking for a new job?

Get a great career as a roofer. It will give you access to regular work with a steady stream of projects waiting for you. You need to be equipped with skills to work on different building types, including residential and commercial structures.

Ever wonder what exactly a roofer does, and how to become one? Read on and learn how to get into roofing, and discover what it takes to become one.

How To Get Into Roofing

What is a Roofer?

A roofer repairs make replacements and install roofs of building structures. They work with materials like shingles, metal, and tar. As a roofer, you will get the chance to work both from the ground and on top of buildings. More often than not, you will be standing on a slope.

To give you an idea of how to work in roofing, you will use tools for installing roofs and make assessments in roofing conditions. Part of your duties would be any one of these things, giving a customer an estimate, applying a waterproofing coat, or maybe replace an entire roof. You will be working with certified roofing contractors and operate under a business license, which will allow you to work on both commercial and residential buildings.

All of the above details answers the question as to what do roofers do. Additionally, on any given day, an inspection usually occurs after each completed job.

What Does a Roofer Do?

As a roofing company, they install and repair roofs of all types using all kinds of materials. This includes asphalt, cedar shingles, metal, and more. As a roofer, you will have to be prepared to work in all kinds of weather conditions, and almost any situation involving rooftop conditions.

It is possible that you might be working on a steep-sloped roof in the rain one day, and, on a flat roof under the hot sun the next. Every time a new roof is installed, thick plywood is laid down first, then after that, felt is installed. This contraption makes it easier to keep your footing after that comes to the shingles, which are either metal panels or an asphalt membrane.

Roofers must be detail-oriented since the quality of the work done will depend much on how good of a job was completed. It will be inspected and checked if done properly. It will seal any leak that could cause damage inside the building.

They also install attic fans and vent boots on the roof.

How To Be A Good Roofer

A good roofer is when he gets to finish difficult tasks in not-so-good weather conditions. He or she can also work high above the ground and follow protocols for all kinds of jobs. You must be efficient as you follow guidelines depending on the materials you use.

You will need good communication skills as well as the physical strength to move and carry heavy tools and various materials. All these you will be doing with a positive attitude. Working for both residential and commercial clients will require you to be culturally sensitive, coupled with good customer service skills. These are crucial components to being a good roofer.

What Do Roofers Wear?

Working as a roofer also requires proper gear and clothing. It should be able to protect you from environmental factors such as accidents and other dangerous materials. Eye protection and a hard hat sometimes are required.

Wearing long-sleeve shirts and thick pants will protect you from cuts, scrapes, and even sunburn. Work boots with thick soles can help with its necessary grip that is needed while you walk on the roof surface. The thick soles will also help protect your feet from the hot surface of the roof.

Gloves serve to protect your hands from burns while at the same time improving grip.

What Tools Do Roofers Use?

Tools are used for installing, making repairs, and removal of roofs. Basic tools like hammers and ladders are the most commonly used. They also use shingle removers, shovels, roofing nailers, roofing hammers, hammer tackers, some utility knives, and power machines.

Depending on the specifications of the job, you might be using a power drill, or maybe a power saw to cut and install materials. You will also be using a crowbar to remove shingles, shears, cut asphalt, or fiberglass shingles. Other peripherals include a tape measure and level to measure the roof slope.

Having experience using these tools will be helpful to your roofing career.

Do Roofers Work in the Rain?

Depending on the type of roofing job that needs to be done, roofers are required to work even if it’s raining. For example, during a storm, if a tree fell on a building, roofers must get to work and make repairs just so that water doesn’t get into the structure.

Admittedly, it is risky for roofers to be working in such conditions, so much so that companies avoid sending in a team to the roof unless it is an emergency. What roofers do is cover their work with tarp or plastic to protect against any leak in the event of a storm.

What Type of Training/ Credentials Does a Roofer Need?

Most roofers learn through on-the-job training. They take up a formal apprenticeship program that is complete with classes and paid training. Even when they are still in training, they get to do and complete real roofing jobs.

An apprentice gets to learn to use the necessary tools and safety precautions needed. The experience and certification give them the chance to be hired as a full-time roofer. A good roofer also needs to study and make the necessary upgrades as a roofing professional throughout his career.

Physical fitness is a must since this job is also equally physically demanding. You must not be afraid of heights and must have a good sense of balance. You also must be able to take care of details and maintain focus in potentially dangerous situations.

Teamwork is crucial to the roofing business as well as the ability to work independently. A good roofer does not need much supervision. A survey conducted by Owl Guru cites the top 5 skills and knowledge that roofers must have:

  • Building and Construction
  • Design
  • Mathematics
  • Education and Training
  • Customer and Personal Service

Are Roofing Jobs Readily Available?

Why be a roofer?

It so happens that taking up roofing as a career today gives you bright job prospects. There is an ongoing housing boom that started a few years back where roofing repairs and replacements have become in demand.

Our economic recovery has created a growing market for projects both in residential and commercial areas. Along with that demand will raise the need for more quality roofers. Opportunities are steadily on the rise, and more positions are becoming available.

If you like working with your hands, this job is for you!

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How To Become A Licensed Roofing Contractor

It’s a situation that we are all too familiar with, lousy weather, and wind wreaking havoc and pulling our shingles from our roofs. Not only does this have a negative aesthetic impact on the house, but this can often also lead to leaks and drafts, nobody wants that! As a solution, many homeowners would simply call a roofing contractor to fix the issues. There is no single, industry-wide standard or certification for becoming a roofing contractor; this process often differs hugely depending on your jurisdiction and its own specific rules for the process.

In this article, we will explain the process of how to become a licensed roofing contractor in detail, summarizing the different processes involved depending on where you reside. This process can differ significantly from state to state; it’s, therefore, essential that you find the correct process for your location; this is not a “one size fits all” situation.

Do Roofing Contractors Need a License?

While, as previously stated, there is no single, industry-wide qualification, certification, or license for roofing contractors, the construction industry has also grown into one of the most strictly regulated industries in the United States. As such, each state has its own, unique contractor licensing laws, specialty classifications, and specialty contractor application requirements, making this a process that differs greatly from state to state.

Essentially, what it comes down to is whether the contractor has the intention to carry out residential or commercial roofing work. For example, in states such as Minnesota, a residential contractor is only required to carry out their Residential Roofer New License Application in order to begin work. Whereas, when a roofing contractor in Minnesota specializes in commercial roofing work on the state level, they must also carry a license on a local level in order to do so legitimately and legally.

As of writing this article, 32 currently states require a license for residential and commercial roofing contractors at the state level, meaning that this is an essential part of the process in these said states. The remaining 18 states, however, require a contractor’s license at all levels, that being the state, county, and municipal level. Any given state could, therefore hypothetically require licensure at two of these levels, or even at all three if they were so inclined.

How To Become A Qualified Roofer

There are a wide variety of other requirements that you may need in order to become a roofing contractor. These requirements may include, but are not at all limited to:

  • Proof of your worker’s compensation insurance.
  • Proof of your unemployment insurance.
  • Proof of passage of residential, commercial, or industrial examinations that have been carried out.
  • Proof of your liability and property damage insurance
  • Proof of submission of your surety bond.
  • Proof of the designation of a qualifying party or construction supervisor license
  • Your own copies of the Articles of Incorporation or Partnership Agreement.

Steps to Become a Qualified Roofing Contractor

Learning How to Roof

An essential step, and often the first taken toward becoming a licensed roofing contractor, is ensuring that you have all of the physical, roofing skills down and ready. To be a contractor, you must be a versatile worker, willing to confer with your clients over the specifics of a job and venture outside of your comfort zone. You must present a friendly and approachable personality to your clients, assuring them that they can come to you with any of their questions or concerns. Many learn to roof “on the job” or through practice, while others choose to go the route of taking a class at a technical or community college that may be appropriate for the job. While the latter may be a more time-consuming method, the skills that you will gain for not only this trade but likely a variety of others, more than make up for this time spent and can be a huge asset to your career in many ways.

Insurance

It is of the highest importance when working as a roofing contractor, to have adequate insurance for both yourself and your business, this is in order to protect yourself and your business from possible lawsuits, usually involving matters such as personal injury or property damage. The National Roofing Contractors Association has added a special section to its own website that is dedicated to roofing contractor insurance. The page explains what you will need for the process, as well as providing a list of companies that can provide them.

Joining a National or Regional Association

A very important step that many contractors take after being granted their license is to join a national or regional roofing association. Not only does joining one of these associations improve your credibility, making you stand out amongst a sea of other contractors, but it also keeps you informed and in the loop on all of the latest developments and happenings from within the roofing industry itself, should there be any changes in rules or regulations, you will be the first to know if you become a member of a national or regional roofing association.

Roofing License Requirements from State to State


NOTE: This information is provided as a service. To the best of our knowledge, it is correct and up-to-date; however, it is not expected to be taken as legal advice and you must always check with local authorities before making any business decisions. Requirements and regulations are subject to change at any time.


Alabama:

In order to become a Roofing and Sheet Metal Contractor in the state of Alabama, you will first need a state license. This state license is issued by the Licensing Board for General Contractors, to be eligible, there must be commercial projects to the worth of $50,000. Alternatively, you can also be eligible for residential jobs worth $10,000 or more. On top of this, you will also need to pass a trade exam, in addition to a business and a law exam. You must be able to provide Proof of completion of at least three roofing projects from within the past three years of your work.

Alaska:

In Alaska, roofing contractor work requires a state license from each of the Department of Commerce, Community and Economic Development, Division of Corporations, Business and Professional Licensing. In order to obtain a non-residential license, you will need to be able to provide Proof of liability insurance, worker’s compensation insurance, and place a bond of $5,000. Alternatively, to obtain a residential license, you will instead need to complete the Alaska Craftsman Home Program within two years prior to applying for the license, as well as passing an exam.

Arizona:

In order to begin roofing work in the state of Arizona, you’ll need a state license; this will be issued by the State of Arizona Registrar of Contractors, or ROC. Roofing is classified as a specialty profession in Arizona, with specific licenses needed for both residential and commercial work. As well as this, you will also need to pass a trade exam, provide your financial statement, and finally, you will need to provide Proof of worker’s compensation, as well as a surety bond.

Arkansas:

Any type of construction work that is found to have a value of $2,000 or higher requires a state license in Arkansas before it can be carried out. In Arkansas, there are commercial and residential Home Improvement contractor licenses; both of these licenses are granted by the Contractors Licensing Board. If you are attempting to apply for an unlimited license, you must then provide a financial statement, and Proof of worker’s compensation insurance on top of this.

California:

In order to obtain a roofing license in California, you must be licensed to work on roofing projects worth more than $500 within the state of California. To be able to be granted a roofing license in California, you must pass an exam. However, before you apply, you will also need to be able to provide at least four years of roofing experience within your past ten years of work. You will additionally need a $15,000 surety bond in order to obtain a roofing license in California.

Colorado:

In Colorado, roofing contractors fall under the title of “general contractors” and are therefore not required to hold a state roofing license at all. It is required that you have a business license, however. It is also very important to check your own local requirements, as the regulations may differ from place to place.

Connecticut:

In Connecticut, roofing contractors are not required to have a state license, however, if your business does operate under the title of “home improvement contractor,” you will then also need to be registered with the Department of Consumer Protection. There is a yearly fee for registration with this department.

Delaware:

In the state of Delaware, for any roofing contractor job that is worth more than $50,000, you must register with and get a business license from the Delaware Division of Revenue. As well as this, a Class B Asbestos Abatement Certification is also issued by the Division of Facilities Management; you will need to complete an approved training course in order to receive this specific type of license.

Florida:

In order to become a roofing contractor in the state of Florida, a license is required to be certified to work anywhere in the state. This “Division 2 Contractor License” is to be issued by the Department of Business and Professional Regulation. You will also need to pass an exam, and in order to be eligible to take the exam, you must show four years of experience in your specific area. You will also be required to provide Proof of financial stability, as well as Proof of insurance.

Georgia:

Any roofing project worth more than $2,500 in the state of Georgia requires a state license. Said license is issued by the State Construction Industry Licensing Board in Georgia. In order to be licensed, you will need to pass a trade exam, in addition to a business and law exam. You will require pre-approval for this exam, demonstrating at least two years of experience, as well as completion of at least two projects in your area, and finally Proof of insurance.

Hawaii:

In the state of Hawaii, a C-42 Roofing Contractor License is required to begin roofing. This is issued by the Department of Commerce and Consumer Affairs Professional and Vocational Licensing. You will also need to pass a trade exam, in addition to a business and law exam. I order to be eligible to take this exam; you will need to show at least four years of supervisory work experience in the past ten years.

Idaho:

In the state of Idaho, roofing regulations do not require a contractor to hold a state license. Instead, you are required to register with the Idaho Contractors Board. There are no requirements for experience, education, or examination by this board. However, you will need to provide your business information, as well as Proof of insurance.

Illinois:

How To Become A Licensed Roofer in the state of Illinois? A license is required in Illinois in order to begin roofing. This license is issued by the Department of Professional Regulation. There are three types of licenses, you must apply for the license of the type of work you plan to do primarily – Residential, Commercial, or Commercial/Industrial, though you will need to pass the Residential license exam before you can apply for this. In order to qualify to apply, you must pass the state exam, if applicable, you must also show Proof of insurance and provide a $10,000 surety bond.

Indiana:

The state of Indiana does not require roofing contractors to hold a license. However, there may also be local requirements that apply to you, so do be sure to check on these before you begin any roofing work.

Iowa:

In Iowa, any construction contractor, of any kind, who earns more than $2,000 per year, is required to be registered with the Iowa Division of Labour. There is no state exam, but you must be able to show Proof of unemployment insurance. A state license is only required for roofers if you’re working with asbestos.

Kansas:

While there is no requirement for roofers to have a state in Kansas, you must hold a roofing contractor registration certificate; this is issued by the Kansas Attorney General. You must also be able to provide Proof of liability insurance, as well as worker’s compensation insurance.

Kentucky:

There are no set roofing contractor requirements of licenses required in the state of Kentucky. However, you may personally wish to become certified with the Kentucky Roofing Contractors Association (KRCA) for its added benefits.

Louisiana:

The state of Louisiana requires a state license for any building construction work worth more than $75,000, as well as for home improvement or repair work worth more than $7,500. It is the Louisiana State Licensing Board for Contractors that issues these commercial and residential licenses, and home improvement registration. You will need to pass a trade exam, in addition to a business and law exam. You will also need to provide Proof of general liability, as well as worker’s compensation insurance.

Maine:

In the state of Maine, roofing contractors do not require any specific state license, unless they are working with asbestos. In which case, you will be required to attain a Conditional Asbestos Abatement License from the Department of Environmental Protection.

Maryland:

In Maryland, general contractors, including roofers, do not need any kind of state license in order to carry out their work. However, certain types of roofing work may fall under the banner of “Home Improvement”, which does require a state license. This license is issued by the Maryland Home Improvement Commission, or MHIC. In order to apply for this license, you’ll need to be able to provide two years of work experience and pass the exam. You will additionally need to provide Proof of insurance.

Massachusetts:

In the state of Massachusetts, roofing contractors are required to be licensed by the State Board of Building Regulations and Standards. This is known as the Construction Supervisor License; however, if you work primarily on existing structures, you will also need a state registration as well. There is no exam for this, but there is for the Construction Supervisor’s License. You will need to pass the exam and additionally be able to provide three years of work experience.

Michigan:

Roofing contractors in Michigan are required to hold a state license from the Department of Licensing and Regulatory Affairs. This roofing license falls under the title of “Residential Maintenance and Alteration”. Before you are ready to apply, you will also need to complete 60 hours of education, as well as then passing an exam.

Minnesota:

As previously explained, in the state of Minnesota, there are different requirements for residential and commercial roofing work.

How To Become A Certified Roofer In Minnesota, you’re required to hold a state license if the total of your yearly work is above $15,000. This license is issued by the Department of Labor and Industry in Minnesota. In order to attain a license, you will need to pass the residential roofer trade exam; you must additionally provide Proof of insurance, as well as posting a $15,000 surety bond.

Mississippi:

In Mississippi, if your residential roofing services are worth over $10,000, you will require a Residential Roofing License from the Mississippi State Board of Contractors. You will also need to pass a trade exam, in addition to a business and law exam. You will also be required to provide your financial information and show Proof of insurance before you can be approved.

Missouri:

There are no specific state requirements in Missouri for roofing contractor work. However, it is important that you check local requirements for your area as these may still be in place and need to be adhered to.

Montana:

In Montana, there are similarly no set requirements for roofing contractors. However, roofers, along with all other construction contractors and subcontractors with employees, are required to register with the Department of Labor and Industry. In the case that you have no employees, you can still register if you so wish, but you are no longer required to.

Nebraska:

While there are no specific requirements for roofing contractors in Nebraska, roofing contractors, as with all other general contractors and sub-contractors who perform construction or repair work in Nebraska, are required to register with the Nebraska Department of Labor.

Nevada:

In Nevada, it is required that roofing contractors obtain a C-15a Roofing Contractor License, this is issued by the State Contractors Board. In order to be pre-approved to take the necessary exam, you will be required to provide at least four years of experience in the past ten years. Education may also be used as a substitute for some of these years of experience. You will be required to show your finances, obtain a bond, and finally show Proof of worker’s compensation insurance. You will only then be approved to take the trade, business, and law exams needed.

New Hampshire:

Unless you are working directly with asbestos, a roofing contractor license is not required in order to work as a contractor in the state of New Hampshire. Though, as always, local requirements should be researched beforehand.

New Jersey:

While you are not required to carry any form of contractor’s license in New Jersey for roofing, you are required to be registered. On top of this, from March 2018 onwards, you no longer require a construction permit in New Jersey for roofing jobs on one- and two-family homes in particular.

New Mexico:

In New Mexico, roofing contractors operate under the title of “Construction Contractors,” meaning that they need a state license in order to begin working. In order to then take the required exam, you must provide two years of experience in your given area. You must also pass the trade exam, in addition to the business and law exam.

New York:

In the state of New York, you are not required to have a state license in order to begin carrying out roofing contractor work. However, as previously mentioned, there are still local requirements often, and these should be fully looked into beforehand.

North Carolina:

In order to work as a roofing contractor in the state of North Carolina, you will require a state license, though this is only for any jobs worth $30,000 or more. This license is issued by the North Carolina Licensing Board for General Contractors. You will need to be pre-approved before you are able to the exam. To do so, you must demonstrate a minimum working capital, which is appropriate depending on the size of the jobs you wish to bid on in the future.

North Dakota:

If you wish to carry out roofing jobs worth more than $4,000 in the state of North Dakota, there are a number of requirements involved. There are four classes of licenses that are issued by the Secretary of State of North Dakota; these mostly depend on the size of the jobs you plan to embark upon. There is no exam requirement in this state, though you will need to be able to show that you don’t owe any taxes, as well as being able to provide Proof of worker’s compensation insurance and liability insurance.

Ohio:

As with a number of the other states list, there are no state licensing requirements in order to be roofing contractor work in the state of Ohio. As with previous entries, we advise that you still be sure to check your local requirements before you begin work.

Oklahoma:

You are not required to carry a state license in order to carry out roofing contractor work in Oklahoma. However, you do need a Roofing Contractor Registration. In order to be registered and be granted the equivalent of an Oklahoma roofing license, you will be required to provide proof of worker’s compensation and liability insurance.

Oregon:

In the state of Oregon, roofing contractors require a state license to begin working. You will need to finish your pre-license training and pass a test before you are granted a license from the Construction Contractors Board. You will also be required to provide Proof of general liability insurance and worker’s compensation insurance.

Pennsylvania:

There are no requirements in the state of Pennsylvania for roofing contractors to have a state license before they begin work. However, we still advise that you enquire into the local requirements for roofing contractors in your area before you consider beginning work.

Rhode Island:

In order to become a roofing contractor in the state of Rhode Island, a state license is required. This license is granted by the State of Rhode Island Contractors’ Registration and Licensing Board. In order to become licensed, you will need to pass an exam, as well as complete at least ten hours of roofing education per year. You will also need to be able to proof of insurance and be bonded.

South Carolina:

In South Carolina, roofing contractors require a state license before they are able to begin work in this area, unless they fall under the title of “Residential Speciality Contractor, to do so you must be registered with the South Carolina Department of Labor, Licensing and Regulation. In order to register, you first must provide references and a surety bond, so long as your work is expected to be worth more than $5,000.

South Dakota:

In South Dakota, there are no requirements for roofing contractors to carry state licenses. We advise that contractors in South Dakota still research their local roofing contractor requirements before beginning work, as these may differ.

Tennessee:

In the state of Tennessee, as of January 2014, all roofing contractors are required to carry a state license in order to perform any projects that are expected to be worth more than $25,000. In order to do so, you must first pass a trade exam, in addition to a business and law exam. You must then also provide a financial statement and provide Proof of general liability, as well as worker’s compensation insurance.

Texas:

In the state of Texas, there is no requirement for its roofing contractors to carry any sort of state license to carry out their work. There is, however, a voluntary licensing process through the Roofing Contractors Association in Texas, if this is something you are interested in looking into.

Utah:

All kinds of construction contractors, roofing contractors included, require a state license issued by the Utah Department of Commerce Division of Occupational and Professional Licensing. To do so, you will need to pass a trade exam, in addition to a business and law exam. In order to become eligible to take this exam, you must first have four years of work experience. In addition to this, you must also be able to provide Proof of general liability and worker’s compensation insurance.

Vermont:

In Vermont, there is no requirement for roofing contractors to carry a state license in order to be doing their work. As always, we do advise that you look into local contractor requirements for your area before beginning this work, as this can affect it.

Virginia:

For Virginians, it is a requirement for roofing contractors to have a state license, issued by the Utah Department of Commerce Division of Occupational and Professional Licensing. In addition to this, you will need to pass a trade exam, as well as a business and a law exam. In order to become eligible to take this exam, you must first have four years of work experience in this area; you must also be able to provide Proof of general liability and worker’s compensation insurance.

Washington:

In Washington State, there is no requirement for its roofing contractors to carry any sort of state license before they begin carrying out their work. There is, however, a requirement to register with the Department of Labor and Industries Contractors’ Registration Section if you reside within this state.

West Virginia:

In the state of West Virginia, roofing contractors are required to attain a state license in order to begin their work. This license is granted by the Division of Labor West Virginia Contractor Licensing Board. You will need to be able to pass a trade exam, in addition to a business and law exam. As well as this, you must also be able to provide Proof of worker’s compensation insurance.

Wisconsin:

In the state of Wisconsin, there is also no requirement for roofing contractors to be granted a state license before carrying out their work. It is important to note, however, that if you work closely with asbestos, you will then require to be certified by the Asbestos Unit Bureau of Public Health.

Wyoming:

Finally, in Wyoming, there are no requirements for roofing contractors to attain a state license before they carry out their work. We maintain that it is important, if you reside in this state, to look into your own local requirements as well as just the state ones.