BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer
8/25/2019 - Google
They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer
8/09/2019 - Google
Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!
7/19/2019 - Google
I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.
7/18/2019 - Google
Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.
Increase Your Website Visibility, traffic and Generate Leads with Roofing Graphic Design
Graphic design is used in conventional marketing campaigns like fliers and billboards, and more importantly, it is applied in all internet marketing campaigns, from social media marketing to roofing website design.
If you are a roofing contractor that’s working with an internet marketing agency for several advertising campaigns (particularly roofing website design), it is crucial to understand fundamental graphic design terms.
In order for a roofing marketing agency to implement your roofing website design efficiently, it would be advisable if you could read from the same script. Not only will the designers appreciate it, but this will make things smooth for all the people involved- and the final draft will meet or surpass your expectations.
Without further ado, let’s explore some basic graphic design terms and what they stand for.
Every designer’s dream, white space, is essential for any website design. It allows various elements of a design to keep users engaged in your Roofing website. It is also referred to as negative space. Roofing websites that use lots of white space appear more elegant and lighter. At BlackStorm Roofing Marketing, is to make your roofing website look uncluttered and straightforward to deliver content that your clients will appreciate and enjoy.
This is something that designers use to keep your website evenly spaced. When designers apply the grid, it lets them develop organized, consistent designs.
This is something that a designer develops to assist plan a proposed design. It is sent to roofing clients for approval before a particular design is built.
When you alter the size of something while keeping it scaled, this means that you shrink or grow the elements without increasing its proportions.
Texture refers to the actual feel and looks of your roofing website design. On digital design, texture implies a design that evokes a texture that might appear in natural materials.
Instead of outsourcing a professional photographer, many times, designers will opt to use stock photos.
Stock photos are professional images that you can buy online. Generally, you can buy a license to download professional pictures, but some websites will offer it for free.
Saturation refers to the intensity of a particular color in your design. When you boost the saturation of a certain design element, it becomes clearer, but when you reduce the saturation, your element appears faded.
Contrast refers to several design elements. Contrast generally implies the amount of difference between the two things. For instance, the contrasting color of white is black. Features like smooth and rough are different elements, as well as dark and light. In the world of roofing website design, contrast can mean any of these elements.
When you check your color wheel, half of the colors are known as cool colors. Such colors include indigo, violet, blue, and green. These colors relate to the feeling of relaxation and calmness.
A color palette is a group of colors that you select for your roofing website design. These colors collaborate to evoke your brand message and image.
Pull quote assists crucial sentences in your content to stand out on your roofing page. Mostly, they are excerpts extracted from the body copy of the page and adds some interest in your design project.
Tracking refers to the spacing between typed letters. When tracking is loose, the messages are farther apart, but when it is tight, the letters are tightly packed.
Leading is a term that denotes the amount of space between lines. With loose leading, the lines are farther apart, while tight leading squeezes your tracks together.
Alignment refers to how elements are lined up in your roofing page. Centre, right, left are the main types of adjustments that offer endless design opportunities.
Typography refers to the use of various typefaces to develop aesthetically-pleasing roofing designs.
Need some Help With Your Roofing Graphic Design?
Visual appeal is not the only factor to consider when designing roofing graphics. Graphic design improves your brand development and awareness. Potential clients form a first impression of your business based on your graphic design representation. Do you want your customers to perceive your roofing brand as visually stimulating and engaging? BlackStorm Roofing Marketing will help to brand your roofing business appealingly.
In a competitive field like roofing, the devil is always in the details. Modern roofing websites apply some form of on-page SEO incorporated in them. However, many of them use stock templates that produce SEO elements that are cluttered, uninteresting, and common. Using well-optimized, original roofing graphic designs throughout your website will set your business ahead of the competition.
Apply your knowledge of basic roofing graphic design terms, and partner with BlackStorm Roofing Marketing to achieve the roofing website of your dreams now!
Do you feel like your roofing business is not getting new leads or clients it should?
Do you want to let prospects/ clients know about your roofing services?
If so, this post will show how roofing website design can help you outrank your competitors in the market. Contrary to popular belief, you don’t need a huge marketing budget to create a rocking online presence. When done correctly, a roofing website is a powerful lead generation tool that can skyrocket your roofing business growth. Recent studies show that over 92% of customers develop an opinion about your business when they visit your roofing site for the first time. Don’t waste that first golden opportunity!
Use these roofing marketing hacks to make your roofing website rock.
Tip #1) Generate Your Own Exclusive Roofing Leads
Many roofing contractors are always swayed by brokers who promise to offer a steady flow of roofing leads. It sounds like a noble idea; a broker answers the entire calls and does all the adverts then, later he forwards the names of interested prospects to you. Even if your business books some jobs through this marketing method, it is not sustainable in the long term as you will have to depend on a broker and paying them.
If you want to get a continuous flow of leads, then you should focus on creating your brand name and a stunning roofing website. This will ensure that you will be the first roofer to be contacted when your services are needed in your locality.
Once your roofing website appears on the first page of search engines like Google, Bing, or Yahoo, when your prospects conduct an online search of roofers near them, you will generate your leads.
Without further ado, let us explore the various roofing website tricks that will help your business rock the market.
Tip #2) Add Clear Calls to Action
The Call to Action is an essential part of moving the property owners through the buying process, from the decision to awareness. It is generally a direction targeted to produce a particular response you can then act to call or email the prospect or customer. Here are some CTA ideas for roofing contractors:
Invite property owners to comment on a post with queries like “what is the biggest challenge that you have had with your guttering system?”
Encouraging property owners to schedule a free roofing inspection
Suggesting social network shares like share these strategies on Facebook Call to action are the most underutilized search engine marketing tools for roofing contractors.
A good CTA appeals to the prospect by possessing these strong qualities:
Clear Objectives -it defines an explicit action that the prospect is needed to complete
Informative and accurate -it uses data-driven and tested information.
Responsive in design -a good CTA is both clickable and viewable
Tip #3) Include a Perfect Roofing Landing Page
A landing page is not just another old website page that your prospects land on. Instead, it is a page that is designed to convert. It is the first page that your potential client lands on when the social media marketing campaigns or PPC adverts. It is a powerful tool that you can use to grow your roofing business.
A landing page with a sole aim like getting the homeowner to register for a free newsletter or directing them to download a guide
A form that collects customer’s information, which you can use later for your roofing marketing
Here are the crucial qualities to look out for in an entire roofing landing page:
Conversion-focused design your landing page should be simple to understand for potential customers and ultimately assists them to convert.
The messaging of your roofing PPC ads should be consistent with the one contained in the landing pages
The Headlines should state the unique benefits of hiring your roofing company.
It should be packed with fill out forms to collect the details you require to qualify your roofing leads
It should incorporate various trust signs (social proof) like online reviews, testimonials, certifications, and images of your past completed projects.
Tip #4) Start a Roofing Blog
A roofing blog is a powerful tool that helps to attract potential clients to your roofing website with crucial information that portrays your expertise in the industry.
Posting roofing blogs frequently makes your site to be friendly to search engines. They put more emphasis on roofing websites that post updated content regularly and thus rewards them with higher search rankings.
This strategy can mainly be helpful in the highly competitive roofing industry. Your blog should share all kinds of written content or video to help homeowners to protect their roof.
Blogging is a great way to market your roofing business.
According to Google, the total number of mobile search exceed desktop search in 10 countries including U.S. Google punishes websites that are not optimized for mobile devices by displacing them from the top search results on mobile devices.
Remember to look out for a responsive roofing website.
Tip #6) Incorporate a chatbot in your roofing website
Let’s face it: you can increase your conversion rate by incorporating a live chatbot on your roofing website.
Every time a prospect land on your site, a chatbot window immediately pops up and helps them. Your potential clients will get immediate responses to their queries without having to navigate the whole website, giving them higher chances of closing a deal, all without making phone calls to your business.
Ready to Make Your Roofing Business Rock Online and Crush Competition?
More than 90% of customers who are searching for roofing services will research information online. This implies that if your business is not correctly represented by a simple to navigate roofing website, you will be losing a huge of clients who want to book your services. Another facet of building your roofing website and improving your online reputation is to ensure that your business appears among the top three in Google Maps results. If your roofing business name features prominently when a prospect types the word “roofer near me,” you are most likely to be contacted for a quote.
How We Can Help
Do you want to hire a web designer for your roofing business? Fortunately, we can help! BlackStorm Roofing Marketing is a premier web design agency that has helped countless roofers to dominate search engine results through their unique web design services.
We have the experience, professional experts, and skills to create a responsive, unique, and functional roofing website that fits your budget.
Get noticed by Prospects, Stand out from the Competition and Improve Your Roofing Brands with our Custom Logo Design Services.
Branding is a crucial part of any roofing business. It helps you build your reputation in the roofing industry while differentiating your business from the competition. A well-thought-out branding attracts potential clients and builds trust among the existing customers. Furthermore, it helps to increase the value of your roofing business.
Branding involves a lot of things, and that’s why many roofing businesses opt to customize their logo designs in all marketing collaterals. After all, the more your logo design is unique, the easier it is for prospects to remember and recognize your business. Right?
Unfortunately, some roofers have several misconceptions about custom logo designs and branding. As a consequence, they usually end up frustrated with the results.
Here are some false expectations and the realities of custom logo design for roofing contractors:
Misconception #1: Customized Roofer Logo Designs are Expensive
This is a significant misconception among roofing contractors. Roofing business with limited budgets often goes for generic logos since they wrongly think that custom logos will break their bank account. What happens?
They end up with a logo design that hundreds of roofers have already used.
Another example is using templates for roofing website design. With thousands of roofing websites out there, you would wish to make your roofing website stand out. Furthermore, you have to ensure that your roofing website provides an incredible user experience. Using a template will not make your roofing website stand out from other roofers in the market.
Furthermore, it comes with limited features. You may not have the ability to offer the features that your prospects require to have excellent user experience on your roofing website.
Reality #1: Customized Roofer Logo Designs Can Be Affordable
Unlike other roofing design agencies where you only work with one designer, we allow you to choose from various graphic designers in our team. The good thing you can do is decide how much you want to pay for your custom logo design.
With BlackStorm Roofing Marketing, you will not have to worry about sticking to your limited budget.
Misconception # 2: It takes a lot of time to get a customized Roofer Logo Design.
If you hire a roofing marketing agency that has only one graphic designer, it may take some time before you receive the initial draft of your logo design
On average, a logo designer can take anywhere between one to two days to create a custom logo design for your business. On the flip side, a custom roofing website design can take anywhere between three and six weeks. That’s a long wait!
This is the reason why some roofers typically resort to design templates- they cannot wait for that long!
Reality #2: Your Custom Logo Design Can Have a Fast Turnaround Time
It is possible to get your desired logo design within a short time.
When you outsource your roofing logo design to BlackStorm Roofing Marketing, for example, our logo designers will work round the clock to ensure that they deliver your work within the shortest time possible. That’s how simple it is to work with graphic designers from BlackStorm Roofing Marketing.
Misconception #3: Roofers can design Logos on their own
This is another popular misconception that roofing contractors have on custom logo design and branding. Many roofers wrongly think that as long as they know how to use photo editing platforms or photoshop, they can be able to design their logos without requiring professional help. That’s not always the case. Furthermore, not all graphic artists would be ideal for your custom logo design project.
Without sufficient roofing industry knowledge and experience, you may end up with a logo design that does not appeal to your target audience.
Reality #3: You Need Help from Experts and Professionals
Remember that you are improving your roofing brand’s identity with your roofing website, custom logos, and other advertising collaterals. Would you trust an amateur to do this for your business?
Logo design is a creative process that needs experience and skill. To get it right, you have to partner with professionals from a reputable roofing marketing agency like BlackStorm Roofing Marketing.
At BlackStorm Roofing Marketing, we have hired experienced graphic designers who are ready to help your business to stand out from the competition. With more minds working on your logo design, your company is bound to get different results. Consequently, you will be able to select one that suits your roofing brand.
Misconception #4: You Need to Give Lengthy Instructions to Your Designers
Some roofers wrongly think that they need to prepare complicated instructions for graphic designers to get their websites or logos, done right. But who has all the free time to compile such a document? To avoid this, some roofers go for templates and tweak them a little to give them some personality.
Reality #4: A short but detailed Creative Brief is Enough
When you partner with professionals like those you will find at BlackStorm Roofing Marketing, a short brief is sufficient to get your logo design project get started.
Make sure that you incorporate your roofing company name, how many designs and kind of project you require. It’s that simple. Because you are partnering with experts, you don’t have to use technical jargon in your brief. Just give them an overview and let them see what they can do for your business.
Misconception #5: Custom Logo Designers Provides Limited Number of Revisions
Traditionally, some graphic designers would only offer a limited number of revisions before they consider your logo design project as done. While this may apply to some, others typically have last-minute revisions. When you have exhausted your revision requests, you will be left with a logo design that you will not be proud of.
Reality #5: You can Request for Revisions until You Are 100% satisfied with Your Logo Design
At BlackStorm Roofing Marketing, you can request revisions until you achieve a perfect logo design. Additionally, you can delete submitted designs that you don’t like.
With this process, you are confident that you will get a logo design that suits your roofing business. Since you can request revisions as long as you need, partnering with BlackStorm Roofing Marketing for graphic design services is risk-free.
Misconception #6: You cannot ask for a Refund Once You Get Your Roofing Design Outputs
Many graphic designers would not accept refunds from roofing clients, especially after they have put a lot of time and effort into working on their design project. This typically results in frustration and disappointment for clients.
Imagine failing to get a refund from a logo design that you will not use in your business.
Reality #6: You Can Get a Refund if you don’t like any logo design output received.
At BlackStorm Roofing Marketing, we understand that you may not like all the designs that our team will produce. And that’s alright. In such cases, we will refund your money.
Getting a custom logo design and other marketing collaterals is simple, risk-free and affordable with BlackStorm Roofing Marketing
Are you ready to partner with BlackStorm Roofing Marketing?
If you need some roofer logo design inspirations, schedule a free strategy session with our experts to get started today!
Choosing a name for your new roofing company presents a great opportunity because it helps you to communicate your ideas, personality, expertise, values, and uniqueness to potential clients.
A well-chosen roofing company name can help you to find more clients and set your business above competition, particularly online.
Your roofing company name is the medium through which property owners meet your business for the first time. It creates brand equity and becomes a valuable asset, just as other intellectual properties like logos and trademarks.
That said, choosing a unique name for your roofing business can be an uphill task, but not an impossible one. This post will guide you through the process of selecting the right name for your roofing business, one that you will be proud to put on your roofing company website and business cards.
What is in a name?
Selecting the right name for your roofing company is a crucial step in your brand development strategy, as it represents the potential clients what your business stands for. Choose the wrong name, and you could turn away prospects before you have a chance to explain to them what you do and who you are.
Here are crucial things to consider when naming your roofing company:
Choose a Roofing Company Name that is Memorable
As a roofer, you will want to check the pronunciation, length, and spelling of your business as a priority when choosing a roofing company name.
If your target clients cannot pronounce your company name easily, then that could result in a branding disaster. Imagine property owners going around mispronouncing your roofing company name. Before choosing a roofing company name, select a few people to read the name and see how easily they can pronounce it. This will help you know if your name is hard to pronounce.
If your name is too hard to spell, then it will be difficult for prospects to type in search engines or other platforms where prospects are looking for your roofing business online. If property owners cannot spell your roofing business name, the best-case scenario would be that they will stumble upon your business.
On the flip side, worst-case scenario, they will find your competitors first. If prospects are looking for your roofing business, make sure that complicated spelling does not turn them away from your company.
If your roofing company name is too long, then clients will struggle to remember it accurately. Therefore make sure that your name is short to attract more clients. You want your roofing company name to showcase your brand in a way that is simple to the prospects you are targeting. This will make your roofing business sharable, findable, and, most importantly, memorable.
Add Some Visual Vigor to Your Roofing Company Name
Several studies have shown that people tend to remember what they see than what they hear. So, including a visual element in your roofing company name increases the chances of being recognized by prospects when they are making buying decisions. This could imply using catchy names that spark imagination or incorporating your roofing business name visually in the logo. Make sure that your name stands out from other roofers operating in your city or town.
Choose a Roofing Company Name that Fosters Positive Brand Connection
Select your words tactfully during this phase of coming up with your roofing brand strategy. Different words have various connotations for various people. As a roofing contractor, you want to make sure that your company name contains descriptive, persuasive, and positive words that won’t trigger negative emotions in your audience. Make sure that you check the meanings of your roofing company name in the languages and regions that you want to do business.
Choose a Roofing Company Name that is relevant to your business
Even with a well-executed roofing brand strategy, your business name will not become a household sensation overnight. Therefore, make sure you select a roofing company name that gives a hint to property owners about what your business does. This will help to clearly define your business and make it easier to find online. Whatever name you select, make sure that it is meaningful for the roofing industry and prospects.
Ensure the Domain Name is Available Before You Choose a Roofing Company Name
One of the most crucial steps in selecting a name for your roofing company is checking whether the domain name is still available. Without a domain name, your roofing business will not have an online presence. Your online presence plays a critical role in your roofing marketing strategy, and if you don’t have a domain name, then you will lose a huge chunk of leads /clients.
As you are brainstorming roofing business name ideas, try to check the availability of corresponding domain names. Alternatively, you can consider buying a domain name for your roofing business, if you find out that all your preferred names have been taken.
Choose a Unique Roofing Company Name that will help you stand out from other roofers online
Branding is very vital for the success of your new roofing business. As roofing marketers, we know that a unique roofing company name creates a unique identity and existence for your roofing business. A roofing company name using plain initials and letters is not only dull but also detrimental to your roofing marketing. Use a roofing company name that is vibrant and unique to stand out in the market.
Trademark Your Roofing Company Name
Although ensuring that your roofing company is official is one of the final steps, you should make sure that your name is available for registration. Trademark applications must be forwarded to the U.S Patent and Trademark office. A simple Google search can help you to know your trademark’s availability. Still, you need to hire an excellent attorney to do a thorough search to ensure that your company name is available. It is crucial to safeguard your business from any liability by forming a business entity with the secretary of state in the area where your company is located.
How to Come up With Names for Your Roofing Company
Once you have a clear perception of your ideal clients, competitive advantages, business vision, and strategy, you need to brainstorm ideas to come up with a name for your roofing company. It is also advisable to check roofing company names that are already in the market.
Existing roofing business names will always follow some distinct patterns that will help you generate ideas. You can find examples of proper roofing company names on directory sites such as HomeAdvisor, Thumbtack, and Angie’s list.
Start the naming process by determining what precisely you want to convey to your customers. Consider the main benefits or advantages the client will gain from working with a roofing business like yours.
Many companies, not just roofing contractors, try to create a name for their company before anything else. This is a common blunder. In fact, it should be vice versa. Before you develop a name for your roofing company, first create your mission statement, tagline, ideal voice, and your roofing brand message. All of these critical elements will work together to help you create a catchy name for your roofing company.
Here are some tips that will help you give your roofing company the most effective and attractive name:
Select a roofing company name that you prefer and one that resonates with your ideal client base
Pick a familiar or comforting name that conjures up nice memories so that clients can contact your business from an emotional perspective.
Avoid roofing company names that are incredibly confusing or too long
Stay away from the language that the typical client would not understand.
Don’t include any extraneous information such as INC., LLC. Co., LTD, unless your business has gained those credentials.
Use roofing company name generator tools (free or paid) online to get ideas
Avoid using technical jargon that your prospects/clients will not understand.
Roofing Business Success Factors
Develop a business plan
With a good business plan that indicates your long-term objectives, narrowing down your options for a roofing company name will be more comfortable.
Select a Business Structure
Partnerships and sole proprietorships may have fewer restrictions on name registration since they are not regarded as legal entities under the law. Structures like corporations and LLCs have to meet strict requirements to get their name registered.
Choose a Roofing Specialty
For instance, if you have decided that you will specialize in repairs, then it makes sense to include “repairs” in your roofing company name. When prospects see your roofing company name, they will no doubt that you are a roofing contractor who specializes in roof repairs.
Reach a wider audience
If you have various skills and not sure which direction you want to go, you don’t want to limit your roofing company name based on specialty. This way, you may choose a name that portrays you as a general contractor who offers roofing services. You can select a general term such as Elite contracting as your roofing company name.
Think about Your Target Audience
What kind of clients do you want to attract? If you are in an affluent neighborhood, names like “Affordable Roofing” will not make sense to the wealthiest customers. In such a scenario, you would stick to a general roofing company name that indicates prestige and quality. If you are operating in a low-income region, you may want to use terms that depict the affordability of your services.
Choose a Simple Roofing Company Slogan with a Catchy Slogan
You may pick a simple roofing company name and concentrate on a catchy slogan that will differentiate your business in the market. “Your Roof Replacement Expert” can be a tagline associate with your roofing business.
Make sure that Your Roofing Company Name is legal:
After picking your company name, you will be required to register it with the appropriate institutions. Make sure that it is not being used or trademarked by another roofing contractor in your area. Registering your roofing company name is mandatory for taxation purposes.
Choose an excellent roofing website address that complements your company name:
While it would be a great idea to the roofing company name as the actual address, it is not necessarily meaningful. You can also select a web address that reflects your specialty. The key here is choosing a web address that is easy to spell and remember.
Whatever name you choose, make sure that it is relevant to you, your clients, and the roofing industry in general. Since you name your roofing company only once, invest your time to pick a name that will differentiate and set your business above the competition.
Most Popular Roofing Company Names Patterns
Your Initials or Names
Most roofers opt to name their company after themselves. Real-life examples of roofers who have adopted this pattern include; Williams Roofing and Drainage Ltd and Springer-Peterson Roofing and Sheet Metal, Inc.
Naming your roofing company after your partner or yourself gives your business a personal feel. Clients will be attracted to you because your business seems small, dedicated, and responsible. They feel like they can contact you directly; which is essential to many property owners.
However, there are a few blunders that you can encounter if you opt to use this approach. If your roofing company name is difficult to spell or is not a common name in your region, it may be hard for clients to find you online. The same applies to names that have similar spellings.
On the flip side, if your name is too dull or common, it may be difficult to create a roofing marketing buzz around it. It will be hard to set your roofing business ahead of the competition if you select “John Roofing.”
You could also be restricting your roofing company growth by using your name. It will be difficult to sell a roofing business based on your identity because it will be challenging for the new owners to continue with your legacy. While you might not be concerned about selling your roofing company, think about your retirement plans. Many roofers sell their business at a handsome profit when they are ready to stop working.
Another popular trend when choosing a roofing company name is to include location in your business name. Real-life examples of roofing companies that have adopted this trend include; America Roofing and Remodeling, Langley Roofing Co. Ltd., Music City Roofers, amongst others.
When you first launch your roofing company, having a secure connection with your area of operation is critical. Your roofing website’s traffic and search engine visibility may benefit from including a location in your company name, and potential clients will instantly know if you are available in their area.
On the flip side, a location-based roofing company name can restrict you. Potential clients will think that your name depicts your whole service area. If you move to another service area, then it may be an uphill task to attract new clients. You might not want to leave your hometown and want to keep your business small, but a time will come when property owners will desire a new type of roof at a lower price. Moves are essential to keep your roofing company strong.
If you choose a location-based roofing company name, try to go as wide as possible without appearing too broad. If you only serve one city, then naming yourself Middle Tennessee Roofing Company is a bit odd. Choosing a county is a great strategy, as it helps your business to access customers who are outside your city.
Adding your specialty to your roofing company name is a smart strategy because it helps potential clients to understand your target market or the additional skills you can bring on board. Real-life examples of roofers who have added specialty to their company names include; High-Tech Roofing Restoration LLC, Direct Roofing and Waterproofing Ltd, amongst others.
On the flip side, adding specialty in your roofing company name can restrict you too, but not as the location-based business name. It is advisable to include specialty once you are sure that the specialty will constitute a huge chunk of your business. Besides, specialties are extremely powerful and can help your business to stand out from the competition.
Animals, Colors, and Objects
Using objects, animals, or colors in your roofing company name can create a real trait and make your business stand out from the competition. Some of the roofers who have chosen to adopt this strategy include; Apple Roofing Company, Roof Monkeys LLC, Black & White Roofing, amongst others.
You will note that roofers who opt to use this trend select familiar, common things. Since most roofers serve the general public, they want to make sure that everyone understands their reference.
Assuming that you will serve any property owner, you will be required to choose something that is familiar to them. Choose something you feel attached to and one that you can stand behind for many years to come.
Adding an adjective in your roofing company name can convey a particular message about your business. Real examples of roofers who have adopted this naming pattern include; Precise Roofing Ltd, Standard Roofing, and Exteriors Ltd, amongst others. Each of these names gives you an overview of what the company does.
The most crucial thing to avoid when using this pattern is being too obvious or cliché, such as the “best roofing company in Nashville” or “Strong roofing.” In fact, the most prominent roofing company names seem like they are disingenuous.
On the flip side, there are some typical advantages of selecting certain adjectives for your roofing company name. A potential client may be using those adjectives when looking for your roofing business. “Reliable roofer,” “Best roofing contractor,” and reputable roofer are terms that prospects will use when searching for your services online.
If you want to show the strength of your business, you can name your roofing company after something that represents the adjective. Roofing contractors who have done this include 5 Star Roofing & Restoration, LLC. 1 Stop Roofing, and exteriors, amongst others. These roofers pass a powerful message, symbolizing tradition or strength.
Made-up Roofing Company Names
Many roofers nowadays name their companies by just pilling letters or combining words. Roofing companies that have adopted this trend include Protouch Restoration and Ecotek Energy Roofing & Solar.
Usually, such names will not work for new roofers who are just starting their business. However, such names are generally unique and available; they can appeal to your target audience.
How to Make Sure That Your Roofing Company Name is Unique
Your prospective roofing company name should be unique to appeal to customers. It should also be unique to adhere to the law since no two businesses have similar names in the same industry. You cannot apply for an existing trademark on your roofing company name, either.
Your initial step should be to take any potential roofing company name and running it through an online search. You can use Google or check directory sites such as HomeAdvisor or HomeStars.
Legislation governing trademark, intellectual property, and the copyright is different in Canada and the United States. Before you register your roofing company name, you should consult an attorney to sure that the name is available. Please know that your proposed roofing company name should not be used if another roofer has the same name, even if the other contractor did not get a registered trademark for the same.
Your local area may apply certain restrictions to your roofing company name; you should check them online or enlist the assistance of a legal professional. Legal guidance is crucial when opening and searching for a roofing company. Lastly, make sure your roofing company name is unique and helps your business to stand out from the crowd.
How to Register Your Roofing Company Name
Once you have picked a name, you need to register it with the authorities. The exact process will depend on the kind of business structure you select and your area of jurisdictions. If you opt for a sole proprietorship model, then you will be registering your business in your province or home state. Every state has its business authorities. It is advisable to enlist legal professionals who will make sure that your company is adequately insured and licensed. After all, a simple blunder can cause you significant legal battles in the future.
Besides, you will be required to register for a Tax Identifying Number or Tax account when you register your roofing company name with the Internal Revenue Service (IRS). It is crucial to seek professional assistance to understand your tax obligations. Remember, once your roofing company name is registered, your business now officially exists.
Choose a Roofing Company Name Today!
Picking a name for your roofing company presents a massive opportunity for refining your business vision. An excellent roofing company name will help to convey your business strengths, marketing message, and skills. Looking at other roofing company names and getting recommendations from friends or family will help you choose a unique name that will make your business stand out in the market. Plus, optimizing your roofing company name digitally and considering your internet marketing options will make your business more successful.
If you are not sure how to go about choosing your roofing company name, let BlackStorm Roofing Marketing assist you. Schedule a free strategy session with our experts and get a roofing company name today!
Are you thinking of starting a roofing company? Possibly, with roofing services like roof installation, roof repair, metal roofing, and guttering? Have you designed an appealing logo for your roofing business?
Do you know that to run a successful roofing company, you need to present a positive brand to consumers? A roofing company logo is the first visual representation your audience sees, that’s why it should offer a general picture of what your company represents.
Portray Your Roofing Company Name
Portray your Roofing company name well. Avoid fancy names and fonts. Fancy names and fonts are hard to read and memorize, particularly for older people and those with a poor memory. Remember, your customer base will include the elderly and middle-aged homeowners, so ensure that you stick to a company name and font that will not leave your clients tilting their heads trying to remember or figure it out.
A roofing company logo will act as the visual representation of your roofing brand. Using a simple and strong name on your logo will make it modest and memorable. To balance these aspects, you need a special level of expertise. You need to redo your logo severely to make it meet modern standards that will increase your customer conversion rate. Blackstorm roofing logo designers will help you develop a professional logo that will increase your customer conversion rate. We will ensure that your roofing logo coincides with the color scheme of your company and website. This ensures that everything looks in unison and appealing to your website visitors. We develop logos for all types of roofing services that are more than just a plain logo with a roof, including Commercial Roofing Logos, Roof Repair Logos, Metal Roofing Logos, and Flat Roof Logos.
Getting a Roofing Logo Design
In today’s competitive business world, companies are recognized by their creative and innovative logos. That is why, as a company owner, you should think and use different techniques to come up with the perfect masterpiece for your roofing company. Designers and company owners constantly try to use modern techniques to design logos. If your roofing company logo is unique and insightful, it will grab your potential clients’ attention, which is good for your brand’s growth.
We have several ways one can use to design a logo for a new roofing business. They include using a roofing logo generator, using logo templates, and hiring a professional to make the logo for you.
Using a Roofing Logo Maker (aka Roofing Logo Generator)
One way of creating a simple logo for your roofing business is to search for online roofing logo generators and try to make it yourself.
Logo generator websites offer an easy-to-use platform that can be used to generate automatic roofing logo designs. As much as they save time and money, using these websites also has its own drawbacks. The drawbacks include:
Not professional– Most of the logos created using these online roofing logo generators lack a professional finish, an aspect that can affect your brand negatively.
Not personalized– When you hire our roofing logo designers to design your company logo. We put our heart & soul in the development process. We have the expertise required to determine the psychology that’s needed to make your logo appealing to your target audience. This doesn’t happen when using a logo generator.
Can Be Copied– There is a high probability that a different company owner will fall in love with your preferred logo design and use the same design tools to create his. By doing this, the chances are that they’ll end up creating the same logo as yours. This will confuse your audience since your two companies will have similar logos.
Lack Originality– When you use online tools to create your roofing logo, they will offer you several design options. However, you will still run out of options, making you opt for a limited design that almost fulfills your idea, and thus a drawback. This makes your logo design to lack originality. Blackstorm roofing logo designers think beyond limits, which enables them to come up with original content.
Using a roofing logo template
You can also opt to use a logo template to make your roofing logo. If you are familiar with a few aspects of design, you can use this method to design a logo for your roofing business. There are, however, disadvantages of using roofing logo templates. They include:
Not professional– While logo templates are relatively free, they do not offer the same level of professionalism and quality offered by professional logo designers. Remember that your preferred logo design will be used to define and identify your roofing business. Using roofing logo templates will never replace the work done by professionals.
Not personalized– Another disadvantage of using roofing logo templates is that your logo will not be unique. Did you know that most new businesses search online for logo templates before coming up with a particular design? There is a high chance that you might be using the same logo template with your potential competitors.
Difficult to customize– Not all templates are easy to customize. Some templates are difficult or impossible to customize to make them suitable for your company. Some have restricted customizable areas, making it virtually impossible to modify them to suit your needs.
May not be legitimate– Searching and downloading roofing logo templates from unverified websites exposes your computer to viruses and Trojans. Most logo template websites also ask for your email address, exposing you to the risk of email spams as well.
Hiring a Graphic Designer for a Professional Roofing Logo Design
As a new business owner, you might be tempted to cut costs by taking shortcuts. However, thrifting on your marketing and branding materials will result in a costly error. Quality roofing logo design requires a trained and experienced professional. Our roofing logo designers know the best way to communicate your message to customers. We will identify your competitors, analyze their logo designs, and develop high-quality logos using professional software. Advantages of using our professional roofing logo design include:
All logos are professional– When designing a logo for your roofing company, the reliability and scalability are among the most crucial factors considered by our experts. We use a wide variety of shapes and patterns to design a professional logo for your roofing business. This gives it an attractive or professional look. Our design team has deep knowledge and experience in designing beautiful and unique logos.
We know how to convey your qualities– When you hire amateurs or decide to design logos yourself; chances are you may fail to present your roofing logo in a way that makes an instant impression to your audience. However, hiring professionals from Blackstorm to design your logo helps you to get immediate attention to your roofing brand. A professional roofing logo designer has a good understanding of all the techniques needed to design eye-catchy logos that grab instant attention.
The choice of colors– Our professional roofing logo designers know what it takes to improve your brand. This includes incorporating crucial design aspects that include color themes, shapes, fonts, etc. within your design. These design elements will affect emotions and eventually engages your target clients with the brand.
Roofing Logo Design Ideas
Looking for some roofing company logo ideas?
As you have seen, a roofing company can express its level of professionalism by having a professional logo. A good logo will enable customers to recognize what you’re doing and how you are doing it. BlackStorm Design + Marketing can help you create a professional Roofing logo, and take you through the entire design process.
Below are some roofing logos our BlackStorm graphic designers have created to help you come up with professional and unique roofing logos ideas.
Relevant and Unique Imagery
Before designing a roofing logo, you need to research what your competitors are doing. This will help you realize the same imagery being used by different companies. You can then use this knowledge to come up with relevant and unique imagery.
The color used to make a roofing logo matters more than you think. Using too many colors or inappropriate colors can turn potential clients off. Logos need the right colors because colors have certain connotations that stimulate your audience’s mind.
The font used should be easy to read. Since you’ll be doing a roofing logo, the text used should be strong and straightforward. The font’s style also needs to match all the other types of imagery used in the composition.
Your roofing logo design should be utilized in multiple sources like business cards, websites, trucks, apparel, etc. Is your preferred design applicable in multiple locations?
Avoid Overthinking- Overthinking is a common mistake made by most business owners, Overthinking results in a complicated design that struggles to do something simple.
We can design you your perfect Roofing logo
All the roofing logos designed by BlackStorm Design + Marketing have one objective: building a strong and reputable brand for your roofing business. All our logos inspire something profound than credibility; they stir up confidence and radiate integrity.
We never submit our clients under pressure to settle for a design they are not happy with. In fact, we keep in touch in every design process and only proceed with a design when you are delighted and ready. At BlackStorm, we ensure that clients are in complete control of their happiness.
Contact us today and let our experts work diligently on your roofing logo project.
The roofing industry is a competitive field, and as such, your roofing marketing efforts must be impeccable to outshine your rivals to obtain the leads that you require. But with all the marketing and advertising options available, how do you brand your roofing company productively? In the modern world, internet marketing outshines all advertising channels in terms of reach and ROI. However, this does not imply that all your roofing marketing dollars should be utilized in the digital world. Professional roofing marketers know that a great advertising campaign contains multiple marketing messages and channels. This post will explain why you should not ignore branding in your roofing marketing. But first, let us explain the basics.
What is a Roofing Brand?
Before we dive into the features that drive a roofing brand, let us first know what a roofing brand is.
Your roofing brand is a message that guides consumer expectations and attitudes through its distinctive personality.
Your roofing brand consists of tangible elements that create authority and visual identity. This includes your color palette, logo, letterhead, marketing materials, company signage, and signage, amongst others.
“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” ((American Marketing Association)
Branding revolves around telling your roofing business story in a way that makes you stand from the competition.
Branding your roofing business can make booking jobs easier.
The tricky thing for most roofers is that many branding campaigns don’t have a good to measure ROI (Returns of Investment).
What is a Roofing Brand Identity?
A brand identity develops a face for your business. A brand identity is what roofers create before they launch a roofing brand. This is mostly overlooked when starting a roofing brand. Many roofers never had a brand identity launched because many roofing contractors don’t take time to establish one. Well, the good news is never too late to develop. Thus, putting a face on your roofing business is a continuous process.
Why Would Roofing Branding Make Booking Jobs Easier?
Ponder about this for a second.
Property owners are nowadays skeptical than ever.
There are thousands of roofing contractors in most cities. There are endless options for clients.
With a few taps on their phone, they can call and get a quote from any roofer they want. However, for many property owners, they don’t have endless options; they just want to hire a roofer who can solve their problem.
They are searching for a roofer who is honest, fair, and capable. Most of them have had bad experiences with the storm chasers.
You have to conquer the initial skepticism and terrible client experiences. The best method is to portray your expertise and engagingly do this.
Branding is about conveying your story.
It’s about showcasing your expertise.
It revolves around grabbing your prospects/clients’ attention.
What do you think clients will do when it comes to a company that’s a ghost vs. a branded roofing company?
The roofer who has more proof of expertise is going to win all the time.
When your roofing marketing messages catch their attention, offer proof of your expertise, and conveys your story, that’s when you will begin to dominate the roofing landscape in your area.
How Roofing Contractors can Brand their Business
In your roofing business, you are always searching for ways of improving your brand awareness and reputation. Perhaps you invest more money and time into various marketing campaigns in the hope of acquiring new clients and drive more conversions.
However, there is no advertising strategy that is as powerful as word of mouth. You can take your roofing business ahead of the competition if you can leverage the power of video testimonials. Videos testimonials are the most powerful tools for improving your roofing brand.
A well-designed Roofing Website
Your roofing business needs a well-designed website to generate leads online, promote goodwill among clients, and deliver strong brand messages. Property owners use the web in large numbers every day. Even if you are a small roofer, the odds are that property owners have used the internet to search for your website. The primary purpose of a roofing website design is to engage prospects and convert them into clients. So, you need to hire a reputable roofing marketing agency to create a stunning website that will help to improve your brand.
Positive Online Reviews
A considerable percentage of property owners turn to online reviews before making their purchasing decision. In fact, word of mouth referrals are the best type of advertisement, and in the modern world, they are generally in the form of positive reviews. The rise of their importance represents a fantastic opportunity to promote your roofing brand successfully. Therefore, you need to partner with a credible roofing agency to manage your roofing brand reputation.
Launching a new roofing business is a milestone that is worth celebrating. However, keeping that business afloat after you open for operation is a wholly unique game. There is an ample opportunity to get referrals and leads through sponsorships. A sponsorship partnership does not have to be based on monetary exchange. It can be casual. If you recommend other roofing partners for jobs that you don’t specialize in, you are likely to receive the same treatment. Working with other contractors in the roofing industry is an easy way to increase sales and improve your roofing brand awareness.
How your business van and employees appear in public is exceptionally essential. Your employees cannot storm a client’s home with a rusty truck with no contact details or logo. Neither can they stand in front of customers wearing tattered jeans or shaggy trousers.
Your employee’s appearance indicates the level of respect they have for your clients and showing up when they are dressed like the above shows disrespect. The roofing business is categorized under the service industry, and employees in the service businesses must appear professional at all times.
A professional appearance does not imply that they will come to work with suits every day. A proper uniform with your business logo embedded on it will improve your roofing brand awareness among prospects/ clients.
If you invest in the things discussed above, you are going to have a reliable roofing brand.
What Are the Major Advantages of a Strong Roofing Brand?
A reliable roofing brand helps to build customer recognition
It skyrockets the results of your digital marketing campaigns
A strong roofing brand makes booking of new jobs easier
It will help you to obtain more roofing referrals.
It increases credibility and ease of purchase.
A strong roofing brand differentiates you in the market.
Create Your Roofing Brand Today
Over the years, we have interacted with many roofers across the globe.
The roofing company that invests in branding gets excellent results out of their internet marketing campaigns.
Those with positive online reviews, video testimonials, and well-designed, mobile-friendly roofing websites always achieve good results than those who don’t.
If you know that branding will help your roofing business acquire more leads, why don’t you invest in getting a strong roofing brand? Schedule a free strategy session with our experts to know how to create a strong roofing brand today!
Building a business involves a wide range of factors that can easily cause you to overlook the importance of making your roofing logo a top priority.
You may subconsciously ignore any voice within you that seeks to give a logo of some importance.
Such a voice is, of course, worth listening to because a logo is as important as every vital aspect of your business. As part and parcel of your business, a logo has the potential to make your brand successful in the same way good quality products and positive referrals would.
So, let’s take a look at the reasons behind the importance of a logo. First and foremost, a logo is a captivating feature that also projects a positive first impression, functions as your brand’s identity foundation, sticks to the mind, helps your brand to stand out among competitors, enhances brand loyalty, and your audience wants to see it.
Let’s find out in detail how each of these reasons is important when it comes to designing a roofing logo for your business:
Today’s consumers have an attention deficit when it comes to products they find on the market. In response to that habit, companies have resulted in strategizing the best ways possible to grab their customers’ attention as fast as possible. For instance, in under only 2 seconds, a good roofing logo design can captivate potential customers’ attention and convince them to consider hiring your roofing design and logo creators.
A logo doesn’t only captivate the attention of people who see it, it also communicates the core values of a company in a special way. A solid logo is the best way to solve the problem of a short attention span that consumers generally have. An excellent logo equals a great first impression.
It creates a positive first impression.
At first glance, your logo has to be convincing because it’s the initial way your company introduces itself to consumers. A well-designed logo gets easily embraced by potential consumers. However, if the logo is out of touch, it will instead alienate these customers and ruin your business before it even kicks off.
A good first impression attracts everyone with roofing needs to come for your roofing logo design services. It’ll send them a convincing message about your business. A befitting logo projects your company as an authority in the professional roofing space. That’s exactly what consumers are looking for.
It’s the foundation of your brand’s identity.
For branding to be sustainable and successful, it has to sell a company by bringing forth a story that would have a powerful impact on the customers’ emotions.
Though a logo design is only one aspect that makes a company’s brand, it’s the foundation on which the narrative of the entire company is constructed.
Other elements like fans, colors, and tone, that paint the picture of the brand are built on a logo.
Consumers usually consider your logo an important symbol of trust in your materials, business letterhead, landing pages, business card, and so on. A logo creates a potentially powerful brand identity.
It sticks to the mind.
Your logo is the first image that comes to mind when people think of your company. It’s the face of your company.
Customers use logos as a symbol to recognize your brand. As a business person, you’ll want consumers and potential ones to develop an instant connection with your logo and register it in their memory. When a logo is awesome, people turn to like and associate with it, especially if its brand is of good quality.
A well-designed logo is not only visual but also aesthetically captivating enough to trigger a positive picture of your brand even more than the name of your company.
Let’s face it, some of your audience will possibly not remember the name of your business ( something you personally don’t like at all), but that’s human nature. But for your logo, their memory will register it, making it difficult to forget when they need your product or service.
It helps you stand out among competitors.
Let your logo symbolize your company more uniquely its competitors, and consumers will lean towards your brand. For example, your city may have as many as 50 quality roofers like your company’s, but if your logo depicts an eco-friendly company, your consumers will notice and be attracted. However, make sure your green earthly design is aesthetically appealing.
Online visitors to your page and those offline judge your brand logo based on whether it communicates your company as professional, worthy of their trust, efficient, or the reverse. So, your logo should portray how relaxed, fun, professional, and innovative your brand is, and that begins with the right icon, fonts, and everything else.
It enhances brand loyalty.
You’re already aware that consumers are dying for consistency because you’re a consumer of other brands too. The popularity of your brand will grow and spread the image of your logo to more and more consumers who will rate your brand higher and develop trust in it. That’s how big brands with widely recognizable and loved logos explode in popularity and revenue.
Have you ever been shopping for workout gear and suddenly moved towards a Nike gear just because you suddenly sighted its Nike logo? The magic is, you’re already loyal to Nike and trust it. The logo is well-designed, and their products are authentic, and that’s what the logo wins your trust and loyalty.
So, build an attractive logo, and customers would love it, trust it, come for your products or services and keep coming back for more. Their first connection with your brand will be your logo.
Your audience wants to see it.
Your audience expects to see your logo first when it comes to communication, products, or anything else from your brand. Your logo should be at the forefront and center of every marketing material that you put out, for example, flyers, business cards, advertisements, service vehicles, etc.
A business without a logo at all or without one that stands out won’t actually be memorable.
So, now you understand that if you create a business without a logo, your brand will be missing its soul. Consider a logo inevitable if you want to build a business that is successful and sustainable.
Are you wondering how to get a professionally unique logo for your brand?
BlackStorm is your go-to company to find top-notch graphic artists that’ll build the logo your brand deserves. Our logo creators and branding designers have a terrific track record in creating suitable logos for all categories of companies. They’ll create a unique image of your company that represents its best qualities and appeal.
We’re readily available to help you create your roofing logo design and build your brand. Contact us today, and let’s start right away.
Is it a Tagline or a Slogan? What’s the Difference?
The terms slogan and tagline are often used interchangeably in the world of marketing and advertising. And, most customers probably think they’re the same thing. But, there’s a difference in the slogan vs. tagline battle. And, each of these serves a different purpose for the business who writes them.
Entrepreneur.com defines a slogan as a group of words that identifies the product or company. A tagline is similar in that it also identifies the product or company. So, what’s the difference in the slogan vs. tagline inquiry? This difference lies in how the tagline or the slogan positions the company, within their specific industry or niche.
The Slogan –
A slogan is a powerful tool, with the purpose of
– Encompassing a company’s mission and what the company stands for
– It helps customers in specific campaigns a company is launching.
Because of this, slogans are oftentimes longer than a tagline, which is something we’ll highlight below.
The Tagline –
What differentiates a tagline is a fact that it is short and catchy. It is something the customer is going to remember. It evokes an image to mind when the customer thinks about your brand and the product/service line you offer.
A tagline allows customers to make a lighthearted association of your business. They’ll think of [this] that your company offers, when they read or see [that], i.e., the tagline.
A tagline is usually close to a company’s logo in a campaign they launch. It’s also dedicated to brand awareness, whereas the slogan necessarily isn’t. A slogan focuses on value and promises a brand/company makes. It’s often encompassed under an overarching tagline.
In some instances, a solid and recognizable tagline is enough. However, as the company grows and develops new products, a slogan will help encompass those products, and bring them under the company’s overarching tagline umbrella.
A slogan is a set of words that helps customers to interact with your Roofing brand. In a marketing context, it’s a brief phrase that summarizes the value proposition of a company. Slogans are simpler to remember and differentiate your company from the competition. They can be likened to mini-mission statements. A good slogan can solicit a reaction from the reader and keeps the brand’s message in the customer’s mind.
What makes a good Roofing slogan?
A good slogan should be:
People should identify your slogan quickly without spending too much time thinking about the meaning. And because it’s an audible representation, it should be crafted for the ear. A few brief words can go along the way. The slogan should be like a song chorus that sticks to your head. Long lines are hard to remember so the shorter the better. Once your customers hear the phrase a couple of times, they can easily recall it.
Highlight a key benefit
A slogan should sell the benefits of the service to the target audience. It should be well-worded to stress on the brand’s value. To have an advantage over your competitors, your products or services must have unique benefits. You should isolate one key area of your Roofing business and integrate it into the catchphrase. Talk about the benefits, not features. It doesn’t mean that Roofing customers will run to use your service, but will have an immediate cognitive impact. Make sure the words display the real perspective of the Roofing business.
Differentiate the brand
Focus on that unique selling proposition that makes you different. What makes your Roofing services good enough to be tested? Be sure to highlight anything that sets you apart from the Roofing competition. This helps to emphasize the Roofing company’s worth. When people associate the phrase with the brand, it shows you’ve crafted a good slogan.
Impact positive feeling to the brand
A great slogan offers positive reinforcement. The words should bring out a positive feeling and leave a better impression. You may want to avoid words like hate. The idea is to convey a message that tells customers what your Roofing business is all about without looking for additional information. Because most slogans are timeless, make sure they can stand the test of time. If you bring any negative feeling, the words won’t do the trick. Remember, you only have a few seconds to impress your Roofing customer.
A slogan works as the DNA for the brand. Keep an eye how it sounds when it strikes the customers mind. Be sure to follow the above tips to craft catchy phrases for your Roofing business.