Categories
Growth Strategies Local SEO Marketing Reputation Management SEO

Why Every Roofer Needs An Optimized Google My Business (GMB) Profile

Generate More Leads, Obtain Countless 5-Star Reviews, And Drive Traffic To Your Roofing Website With Google My Business Profile For FREE

As a roofer, you need to market your business for it to grow and expand. However, marketing your roofing business can be an uphill task because of the massive budget and time constraints involved in the process. Since roofing is an on-demand industry where return clients are not common, you need to make sure that your business is listed with Google My Business so that prospects can find your business through search results online. This post will show you how Google My Business can help generate roofing leads, drive traffic, and increase sales for your roofing business. And the best part…….GMB listing is FREE!

Want to Make More Money as a Roofer? List Your Roof Contracting Business with Google My Business and Book More Jobs Today!

According to Google:

“Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers to find you and tell them the story of your business”- Google

 

As a roofer, setting up your Google My Business account will assist you in managing how your business information appears on Google maps and Google search. It creates an easy way for prospects to find you online because it provides crucial information like your business location, name, opening and closing hours, plus phone numbers.

 

Here are a few advantages that roofers can enjoy by listing their business with Google My Business:

Manage your Information

When business or homeowners require your services- particularly when facing a crisis- they will first do a Google search and contact the first roofer they find on the page. As such, they are likely to reach your business if you have high local search listings. Listing your roofing business with Google My Business will make it easier for prospects to find your street address, website, location, and operating hours.

Collect Reviews

As with any other contracting business, roofing reviews help to generate more leads and increase your roofing sales. Google My Profile provides an excellent platform for roofers to collect happy thoughts from previous clients.

Interact With Clients

Google My Business profile allows roofers to read and reply to comments/reviews left by clients and uploading photos of their most recent work. As your clients leave their feedback, you must respond to them regardless of whether they are negative or positive.

Get Insights

Your Google My Business roofer profile will help you to know how people search for your services and regions they are coming from.

Boost Credibility

Your Prospects or customers have various options at their disposal when searching for a reputable roofer in their neighborhood. Thus, you need to ensure that your business appears as a verified roofing business in Google search results.

Drive More Traffic By Creating Your FREE Google My Business Roofer Profile Now! IT’S EASY!

Even if you have a limited marketing budget, your roofing business can get ahead of over 40% of your peers who have not claimed their GMB listing. Here a few steps to follow when listing your roofing business with Google My Business:

  • Sign in to the Google Account associated with your roofing business
  • Head over to google.com/business and click the “manage now” button in the right-hand side
  • Enter the name of your business
  • Enter your business address
  • Indicate the category of your business
  • Add your business website and contact details
  • Select a verification method

 Optimize Your GMB Roofer Profile

Your roofing business needs to optimize its GMB listings to make sure that all the information remains up to date and current. Here a few things that you can do to optimize your GMB profile:

  • Post-high-value content regularly
  • Business information needs to be accurate and updated
  • Reviews- where you answer all reviews that your clients have left either positive or negative
  • Messaging- make sure that this feature is switched on so that you can know when a prospect wanted to reach out to you via text.
  • Photos- Here add as many real photos as possible to showcase your past projects to future clients

 

Are You Ready to Scale Your Roofing Business?

Are you ready to match out and outshine other roofers in your vicinity?

Are you tired of depending on shared leads while you can generate yours for free?

Look no further.

If you need help to optimize your roofing GMB profile, this a job we have done over the years and have helped thousands of roofers realize their marketing potential.

At Blackstorm Roofing Marketing, our team is dedicated to ensuring that your business gets found online through search results. If you are a roofer who is serious about expanding his business, give us a call to schedule a free strategy session today!

Categories
Growth Strategies SEO Website Design

8 Signs That Your Roofing Business Needs a New Website

With a well-optimized Website, you can Generate more high-quality leads, extend your reach, and Crush Your Competition

Every roofing business needs a website for it to survive in a competitive roof contracting business. This is because your roofing website is the online face of your company and is one of the best sources of sales and leads.

While that roofing website you designed many years ago may still look navigable and functional, it might not be appealing to your current prospects, thus causing your business to lose leads and conversion opportunities.

While some red flags that your roofing website needs to be redesigned are pretty obvious, others are not easily noticeable. Here are tell-tale signs indicating that your roofing website needs to be redesigned:

 

1st Sign: Your Roofing Website does not perform well on Mobile Devices

With over 50% of all online searches conducted nowadays conducted through smartphones, your roofing website must perform optimally with mobile devices for your business to remain competitive in the roofing landscape. Also, Google nowadays penalizes roofing websites that are not mobile-optimized. If your roofing website is not mobile-compatible, it will not rank high in search results.

Of course, ranking low in search results leads to reduced website traffic and roofing sales.

Having a roofing website that works well with mobile devices is nowadays crucial. If your roofing website is not mobile-friendly and requires prospects to pull and pinch to view your content in mobile views (especially smartphones and tablets), then you risk losing roofing leads and being punished by Search Engine Result Pages (SERPs). That’s why your business needs a responsive roofing website easy to use on desktops, smartphones, and tablets.

2nd Sign: Your Roofing Website Takes Too Long to Load

If your roofing website takes more than six seconds to load when prospects land on it, the chances are that you are losing traffic. Nowadays, prospects are impatient; therefore, if your roofing website loads slowly, they will migrate to your competition. Prospects/clients want instant results when they visit your roofing business website.

Several factors may affect your roofing website speed, including sparse coding, file sizes, and your server might be handling too many requests at once. Most of these problems are caused by poor design either by hiring an inexperienced roofing web designer, or your website is outdated.

3rd Sign: Your Current Roofing Website Has a High Bounce Rate

Your roofing website bounce rate (details which you can extract from the Google Analytics reports) refers to the percentage of prospects who navigate away from your site without taking any action.

As a general rule of the thumb, a bounce rate of between 40-50% is regarded a decent rate, as this shows that 50-60% of prospects who visited your site are diving deeper ready to take appropriate action. If your roofing website has a high bounce rate, then it’s high time that you redesign your website.

4th Sign: Your roofing website is Difficult to Navigate

There is nothing more frustrating than not being able to find crucial information on a roofing website. Your roofing website must concentrate on enhancing its user experience. Our BlackStorm roofing web design team subscribes to “Don’t make me think” model. This implies that when you plan the navigation and design, make sure those prospects get the information they are searching for within a few clicks.

5th Sign: Your Roofing Web design is Outdated

Trends in roofing website design are always dynamic, and in current roofing website designs are cleaner, customer-focused, and complemented with eye-catching, high-quality imagery. Is your roofing website static and narrow? Does it appear cluttered? Are the images and videos of poor quality? Not only are outdated roofing websites boring, but recent studies show that over half of prospects believe that a stunning roofing website speaks much about the legitimacy and credibility of your roofing business.

6th Sign: Your Roofing Brand has outgrown the Existing Design

Your roofing website speaks volumes about your brand personality and identity to potential clients. Make sure that your brand identity is not being stolen by having an outdated roofing website.

Maybe you started as an informational site, but you want to add an e-commerce component. Or maybe your business has grown to the point that your current design cannot accommodate all the information in a user-friendly way. A new roofing website design can help you to showcase your expanding products or services in a way that prospects will be easy to navigate.

7th Sign: Your Lead Capture and Roofing Marketing Methods Are Disjointed

A great roofing website will provide a robust CMS system to store and capture leads as an email marketing feature to collect newsletter signups and send out recurring email marketing campaigns. If you are using various programs for each task, hire a reputable roofing web design agency to create a one-stop roofing website with all those features.

8th Sign: Your Roofing Website is not getting found in Search Engine Results

If your roofing website is not found anywhere near the top of unpaid search results for crucial keywords that your prospects to see your products or services, then you could be missing out on traffic, roofing sales, and lead.

Several factors are involved in ranking your roofing website high in search engine results. These include responsiveness, load time, the volume of fresh content added to your site, and the usability.

What Are Your Next Steps?

Book Your Roofing Website Redesign Today!

At Blackstorm Roofing Marketing, we provide web design services to upgrade your roofing website or create one from scratch. We stand out from other roofing website designers because of the following reasons:

We consider various prospects conversion elements when creating or building your roofing website because the purpose of a website is to convert prospects into actual leads, and you require a stunning design to achieve that.

We optimize your roofing website for SEO as we are creating it. This means that your roofing website will appear on top of search results.

Since we concentrate more on roofing clients, we have researched the best themes that are friendly on WordPress, which help you to add new functions and are mobile-friendly.

Final Thoughts

Redesigning your roofing website can be a considerable undertaking, but to stay ahead of your competitors, it’s crucial to provide your clients with the best possible user experience. At BlackStorm Roofing Marketing, we have helped many roofers like to create stunning, user-centric roofing websites that resonate with their prospects.

If you are searching for roofing website design ideas to beat your competitors, then contact us to book a free 15-Minute Roofing website Redesign Session with Blackstorm Roofing Marketing team today.

 

Categories
Growth Strategies Paid Advertising PPC SEO Website Design

5 Roofing Ads Hacks That Will Help Your Business Book More Jobs

How does your roofing business stand out in a very competitive market?

Roofing ads cannot merely depend on providing the lowest quote for a project.

Competition based on price is a battle that no roofer wins.

With so many options available, clients are more concerned about the value offered by these roofing contractors. Effective marketing for roofers is all about designing a compelling offer and presenting it to your prospects in the right way. In fact, a persuasive roofing ad is what will make clients/prospects to call you for services. This post will explore five kinds of roofing ads designed to offer more value and help your roofing business to stand out in the crowded market.

1. Weather Specific Roofing Ads

Is your roofing business situated in an area that is affected by harsh weather? Hurricanes, tornadoes, and hails can damage the roof, and as a consequence, offer job opportunities for roofing companies. Your business should take advantage of the harsh weather by providing repair work promotions during hail or hurricane tragedies. Alternatively, your business could offer free roof inspections to determine the viability of a company or homeowner’s roof even before harsh weather season starts.

2. Seasonal Roofing Ads

More like the weather-specific ads, these roofing ads depend on changing climatic conditions, such as spring to winter and summer to fall.

Increased rain/snow and changing temperatures can cause problems like leaks- issues that could have been solved by a roofing company hired at the right time. These roofing ads should be appropriately timed to coincide with the right season.

3. Energy-Efficient Roofing Ads

If your roofing business uses energy-efficient or green materials, this can be a great selling proposition for your roofing ads. By concentrating on dollars that property owners could save by using your services, you offer the value that reduces the cost of replacing their roof. Green roofing techniques are very famous nowadays, and that popularity can help to generate more leads for your business.

4. Portfolios

While a roofing ad cannot display the whole portfolio of your past projects, you can use them to showcase high-profile roofing projects through close-up images. These images will give your clients an idea of what they should expect when they hire you for services.

5. Lead Magnets

This kind of roofing ad technique has been around for some time now. The concept behind it is to provide valuable information, like a checklist for making sure that your roof is safe during winter, tips on how to deal with minor roofing leaks or a guide to selecting a professional roofing contractor.

This piece of crucial information is known as lead magnets and helps your business to build trust and credibility with your potential clients while allowing you to nurture leads who eventually convert to become customers.

This post has just highlighted some of the roofing ads that you can use to generate leads for your business. If your business is not using roofing PPC ads, then you are on the verge of losing leads and clients. Please know that roofing PPC ads cannot replace your overall marketing or SEO. However, it is a great tool that can improve lead flow and help to promote your roofing services within your jurisdiction.

Start Your Roofing PPC Ads Now

We have received numerous complaints from roofers who tried to do roofing ads on their own and ultimately believed that those ads were not worth their money and time.

That’s why at Blackstorm Roofing Marketing, we have hired a group of Google Certified Professionals who can help your business run a successful roofing campaign. If you need help to implement a profitable roofing PPC advertising campaign, please feel free to schedule a free PPC strategy session with our team today.

Categories
Growth Strategies Local SEO Marketing Paid Advertising PPC Promotion Reputation Management SEO Social Media Website Design

Online Marketing Tips for Your Roofing Business

Before the widespread introduction of digital technology, most Roofing marketing efforts consisted of adding listings to the yellow pages, placing ads in newspapers, and buying spots on local radio stations. But of course, times have changed. Nowadays, roofers need to stay connected to the Internet and harness the power of online marketing to reach more prospects. 

The Mobile Internet and the Changing Consumer Behavior

Even the most successful Roofers can no longer rely simply on word-of-mouth recommendations from their clients to reach new prospects. Business owners, especially Roofing service professionals like you, need to understand the enormous power of the Internet for search and discovery. Whether people are looking for specific products, procedures, or local Roofing services, many will go online to find what they’re looking for. 

According to the latest data from Internet World Stats, there are over 3 billion Internet users worldwide today. Ninety-nine percent (99%) of these Internet users utilize search engines frequently to look for information. 

Finding information through social media is on the rise, with 74% of online adults using social media sites, according to recent data from Pew Research Center. Facebook proves to be the most popular social network, dominating the social media arena with 71% of online adult users.

Meanwhile, mobile device ownership and usage continues to soar along with the rise of various online technologies. Consumer ownership of smartphones has gone beyond 143 million, and tablets are now owned by over 71 million people. People don’t just own these devices for nothing; they are using their smartphones and tablets to consume online content. Many have become multi-platform users, and use their smartphones, tablets, and desktop computers to perform searches and complete various transactions.

Nowadays, clients are savvy when it comes to searching for information. They no longer turn to traditional means of locating a Roofing service company. Why should they when they can find everything they need online. And if you cannot provide them with the information they’re looking for, then they will go to another roofer.

Here are some tips to help your Roofing business take advantage of online marketing:

Build a responsive website.

As a roofer, you need to think of your website as a representation of your Roofing company. It needs to have the feeling that you want your clients to experience once they contact you. Your website must be clean; it must convey beauty, comfort, and trustworthiness.

Of course, your website should also provide them with the information they’re looking for and should be highly navigable.

  • Contact information, as well as directions to your clinic
  • An easy-to-access list of your services
  • Quick links to your blog and social media pages
  • A corner where clients can post and read reviews about your services
  • A mobile-responsive design to cater to clients using their smartphones and tablets

Have SEO done for you.

Sixty percent (60%) of clients get information about Roofing using search engines. Additionally, 8 out of 10 potential clients begin at search engines like Google, Bing, and Yahoo when searching for a roofer.

To ensure that your website gains better rankings on search engines, here are some important SEO practices:

  • Optimize keywords, URLs, titles, descriptions, and alt texts
  • Publish relevant and fresh content such as articles, blogs, videos, and infographics
  • Improve your website’s loading time

Improve your local online presence.

Search engines—particularly Google, Bing, and Yahoo—offer local listings for businesses so that they can increase their visibility within a specific area. By having your clinic listed on these search engines, you increase your chances of getting found by people searching online for roofers within their geographical location.

Aside from these listings, you can also make use of other local directories and Internet yellow pages such as Yelp, City Search, and SuperPages. You may also integrate your SEO and social media optimization into your local online marketing initiatives to turbocharge your campaign.

Be active on social media.

Forty-seven percent (47%) of clients getting information about Roofing to use social media. Simply put, your business needs to utilize the power of social media to cater to potential clients who, at the same time, are active social media users. To market your services in this area, you need to:

  • Be active on popular platforms such as Facebook, Twitter, Google+, and LinkedIn
  • Have a regular discussion about Roofing tips and guides
  • Include a link back to your main site and blog
  • Post photos that can attract the interest of potential clients
  • Post announcements of promos and special offers

Invest in PPC (Pay per Click) Advertising.

If you’re aiming for immediate positive results with your campaign, you may consider investing in PPC advertising. Using PPC, you can place ads alongside organic search results, which can increase the possibility of potential clients visiting your website. Aside from running ads on search engine results pages, you can also place ads through social media sites like Facebook, Twitter, Google+ and LinkedIn.

Manage your online reputation.

Negative online reviews pose a great threat to your Roofing business. In contrast, positive reviews have the power to boost your clientele. More than half (54%) of the total people looking for Roofing information online are engaged by reviews and referrals from friends, while 30% are engaged through online forums.

To keep a positive online reputation, here are a few reminders:

  • Publish genuine consumer reviews in relevant websites
  • Optimize your social media accounts
  • Set up a blog and post compelling content to push down negative reviews about your services

Maintain a traffic and analytics system.

So you have a great website and you publish fresh informative content. But do you know how much traffic you are getting? Or if you’re getting any traffic at all? To track your website’s performance, you need to have a traffic and analytics system that can:

  • Inform you about your website’s total traffic, with a breakdown of data from organic, referral, direct, paid and social sources
  • Alert you of any crawl issues on your website
  • Let you know which of your campaigns are working or not
  • Discover keywords that you may optimize
  • Inform you of your website’s average ranking on search engines

For busy professionals like you, this is a lot of work. And, of course, you need to stay focused on more important matters about running your Roofing business.

That is why we’re here.

As technology advances and consumer behaviors continue to evolve, so you must adapt to the changes. Your online marketing strategies need to be efficient so you can ensure that your Roofing business doesn’t end up left behind.

We can provide everything you need to boost your online marketing campaign and eventually grow your business. Here is a list of our services: