Categories
Growth Strategies Marketing

Roofing Companies on the INC 5,000 List in 2019

Every year INC Magazine publishes a list of the 5,000 fastest-growing companies in the United States. You can review the entire list by clicking here.

If you are looking to proactively grow your Roofing Business then one of the best things you can do is follow what the leaders are doing. Below is a list of the companies in our roofing industry that made the list:

 

Rank Company Location Revenue Growth Times on List
116 5 Star Roofing and Restoration Birmingham, Ala. $3.3 million 2994% 1
152 Roman Roofing Cape Coral, Fla. $21.8 million 2482% 1
637 CMR Construction and Roofing Haltom City, Texas $78.5 million 694% 4
765 Revived Exteriors Arlington Heights, Ill. $2.2 million 567% 1
1,063 Johnson Roofing & Restoration Toledo, Ohio $5.4 million 394% 2
1,307 The Exterior Company Lancaster, Penn. $35.9 million 315% 4
1,530 Legacy Service Southampton, Penn. $37.8 million 270% 2
1,979 Kline Home Exteriors & Restoration Dundee, Ohio $5.1 million 203% 1
1,998 Honest Abe Roofing Terre Haute, Ind. $10.4 million 201% 2
2,050 Benton Roofing East Flat Rock, N.C. $26.8 million 196% 2
2,494 Amstill Roofing Houston, Texas $5.4 million 158% 1
2,503 Green Star Exteriors Holmes, Penn. $10.3 million 157% 2
2,651 Elite Roofing Denver, Col. $16 million 147% 2
2,729 Aspen Exteriors Ramsey, Minn. $17.9 million 141% 6
2,910 Roofcare Albuquerque, N.M. $8.7 million 129% 2
3,357 Exterior Medics Springfield, Va. $15.2 million 107% 5
3,519 Contract Exteriors Murrells Inlet, S.C. $30.3 million 100% 2
3,658 Arc Contracting Neenah, Wis. $11.9 million 95% 1
3,894 McAllen Valley Roofing McAllen, Texas $7.6 million 85% 1
3,954 Peck Brothers Roofing Elmwood Park, N.J. $16.8 million 84% 1
4,132 Power Home Remodeling Chester, Penn. $649.1 million 77% 10
4,290 1st Choice Roofing Company Cleveland, Ohio $4.4 million 71% 1
4,313 Mountain Construction Management Company Thorton, Colo. $10.8 million 71% 1
4,586 Kidd Roofing Austin, Texas $41.6 million 63% 6

All list data was provided by Inc. Magazine. Figures were not independently verified by BlackStorm.

Categories
Growth Strategies Marketing Promotion

101 Roofing Business Marketing Ideas

With a Roofing business one universal goal is to make sure and sell the services of the business. This is something that is generally best accomplished via making a business be expertly positioned in front of its target audience whilst offering a solution that fixes a problem–or provides a benefit which the consumer will be unable to find elsewhere (or simply can’t refuse how helpful the marketed service would be).
With this in mind, one of best things that the owner of a Roofing business can do for their business itself would be known to take a “Time-out,” so as to develop their very own business marketing plan. Having this plan can set a business owner apart from other competition and make them really stand-out. Having a marketing plan which outlines in a clear fashion how to reach the ideal type and the number of customers can be extremely useful in creating and then implementing a marketing strategy. You don’t want to have a marketing strategy that ends-up failing, so it is extremely important to have a clear, concise plan to helps more than it could potentially, “Harm.”
There are countless ways that you can try and engage in promoting your Roofing business. Through having a smart mix strategies you can expertly identify the most effective methods and focus on the best marketing tactics you should utilize for your Roofing business. Below you will find a list of 101 marketing suggestions and ideas to help your Roofing business with the selling of its services. By using these marketing suggestions and ideas you can help raise further awareness of your business and in the process promote all the aspects you want both current and potential customers to know about you and your Roofing business that makes you worth being a patron of. Here is the list now:

Marketing Planning

1. Update or create a marketing plan for your business.

2. Revisit or start your market research.

3. Conduct a focus group.

4. Write a unique selling proposition (USP).

5. Refine your target audience and niche.

6. Expand your product and service offerings.

Marketing Materials

7. Update your business cards.

8. Make your business card stand out from the rest.

9. Create or update your brochure.

10. Create a digital version of your brochure for your website.

11. Explore a website redesign.

12. Get creative with promotional products and give them away at the next networking event you attend.

In-Person Networking

13. Write an elevator pitch.

14. Register for a conference.

15. Introduce yourself to other local business owners.

16. Plan a local business workshop.

17. Join your local chamber of commerce.

18. Rent a booth at a trade show.

Direct Mail

19. Launch a multipiece direct mail campaign.

20. Create multiple approaches, and split test your mailings to measure impact.

21. Include a clear and enticing call to action on every direct mail piece.

22. Use tear cards, inserts, props, and attention-getting envelopes to make an impact with your mailings.

23. Send past customers free samples and other incentives to regain their business.

Advertising

24. Advertise on the radio.

25. Advertise in the Yellow Pages.

26. Advertise on a billboard.

27. Use stickers or magnets to advertise on your car.

28. Take out an ad in your local newspaper.

29. Advertise on a local cable TV station.

30. Advertise on Facebook.

31. Advertise on LinkedIn.

32. Buy ad space on a relevant website.

33. Use a sidewalk sign to promote your specials.

Social Media Marketing

34. Get started with social media for business.

35. Create a Facebook page.

36. Get a vanity URL or username for your Facebook page.

37. Create a Twitter account.

38. Reply or retweet someone else on Twitter.

39. Set up a Foursquare account for your business.

40. List your business on Google Places.

41. Start a business blog.

42. Write blog posts on a regular basis.

43. Create an Instagram account.

44. Create a Groupon.

Internet Marketing

45. Start a Google Adwords pay-per-click campaign.

46. Start a Microsoft adCenter pay-per-click campaign.

47. Comment on a blog post.

48. Record a video blog post.

49. Upload a video to YouTube.

50. Check your online directory listings and get listed in desirable directories.

51. Set up Google Analytics on your website and blog.

52. Review and measure your Google Analytics statistics.

53. Register a new domain name for a marketing campaign or a new product or service.

54. Learn more about local search marketing.

55. Track your online reputation.

56. Sign up for the Help a Reporter Out (HARO) email list.

Email Marketing

57. Create an email opt-in on your website or blog.

58. Offer a free download or free gift to make people willing to add their email address to your list.

59. Send regular emails to your list.

60. Start a free monthly email newsletter.

61. Use A/B testing to measure the effectiveness of your email campaigns.

62. Perfect your email signature.

63. Add audio, video, and social sharing functionality to your emails.

Contests, Coupons, and Incentives

64. Start a contest.

65. Create a coupon.

66. Create a “frequent buyer” rewards program.

67. Start a client appreciation program.

68. Create a customer of the month program.

69. Give away a free sample.

70. Start an affiliate program.

Relationship Building

71. Send out a customer satisfaction survey.

72. Ask for referrals.

73. Make a referral.

74. Help promote or volunteer your time for a charity event.

75. Sponsor a local sports team.

76. Cross-promote your products and services with other local businesses.

77. Join a professional organization.

78. Plan your next holiday promotion.

79. Plan holiday gifts for your best customers.

80. Send birthday cards to your clients.

81. Approach a colleague about a collaboration.

82. Donate branded prizes for local fundraisers.

83. Become a mentor.

Content Marketing

84. Plan a free teleconference or webinar.

85. Record a podcast.

86. Write a press release.

87. Submit your press release to various distribution channels.

88. Rewrite your sales copy with a storytelling spin.

89. Start writing a book.

Marketing Help

90. Hire a marketing consultant.

91. Hire a public relations professional.

92. Hire a professional copywriter.

93. Hire a search engine marketing firm.

94. Hire an intern to help with daily marketing tasks.

95. Hire a sales coach or salesperson.

Unique Marketing Ideas

96. Get a branded tattoo.

97. Create a business mascot to help promote your brand.

98. Take a controversial stance on a hot industry topic.

99. Pay for wearable advertising.

100. Get a full-body branded wrap on your company vehicle.

101. Sign up for online business training to revamp, expand and fine-tune all of your marketable skills.

Once you have a few brand new marketing ideas to try in your small business, get started on creating or fine-tuning your marketing plan.

Categories
Growth Strategies Identity Marketing

What makes a great Roofing slogan?

A slogan is a set of words that helps customers to interact with your Roofing brand. In a marketing context, it’s a brief phrase that summarizes the value proposition of a company. Slogans are simpler to remember and differentiate your company from the competition. They can be likened to mini-mission statements. A good slogan can solicit a reaction from the reader and keeps the brand’s message in the customer’s mind.

What makes a good Roofing slogan?

A good slogan should be:

Memorable

People should identify your slogan quickly without spending too much time thinking about the meaning. And because it’s an audible representation, it should be crafted for the ear. A few brief words can go along the way. The slogan should be like a song chorus that sticks to your head. Long lines are hard to remember so the shorter the better. Once your customers hear the phrase a couple of times, they can easily recall it.

Highlight a key benefit

A slogan should sell the benefits of the service to the target audience. It should be well-worded to stress on the brand’s value. To have an advantage over your competitors, your products or services must have unique benefits. You should isolate one key area of your Roofing business and integrate it into the catchphrase. Talk about the benefits, not features. It doesn’t mean that Roofing customers will run to use your service, but will have an immediate cognitive impact. Make sure the words display the real perspective of the Roofing business.

Differentiate the brand

Focus on that unique selling proposition that makes you different. What makes your Roofing services good enough to be tested? Be sure to highlight anything that sets you apart from the Roofing competition. This helps to emphasize the Roofing company’s worth. When people associate the phrase with the brand, it shows you’ve crafted a good slogan.

Impact positive feeling to the brand

A great slogan offers positive reinforcement. The words should bring out a positive feeling and leave a better impression. You may want to avoid words like hate. The idea is to convey a message that tells customers what your Roofing business is all about without looking for additional information. Because most slogans are timeless, make sure they can stand the test of time. If you bring any negative feeling, the words won’t do the trick. Remember, you only have a few seconds to impress your Roofing customer.

A slogan works as the DNA for the brand. Keep an eye how it sounds when it strikes the customers mind. Be sure to follow the above tips to craft catchy phrases for your Roofing business.

Read: 75 Roofing Taglines/Slogans To Choose From

Categories
Growth Strategies Local SEO Paid Advertising PPC Promotion SEO Website Design

How to Acquire Roofing Clients from Google Search

How to Acquire Customers from Google Search

As a business, you want to rank as highly as possible, regardless of the location you operate in. So, how do you acquire more customers through Google search? Google My Business is not only vital to ensuring your company is properly listed as a business, but also makes it easier for searchers to find your NICHE company online. Your site has to be chosen by Google in order to generate leads.

1. Get Searchers to Click on Your Website

Improving ranking via SEO searches is critical to being seen for the top Google search results in your niche. You need to work on your website and the SEO you’re doing on it, in order for Google search ranking to improve organically. Although it will take time, the more people click on your site, the higher it is going to rank atop the search engine.

2. Guide Visitors to become Leads

Okay, you got people onto your site, now what? Your Roofing website should be developed in a manner that it guides visitors towards becoming leads. It should flow well, provide them the information they’re looking for, and allow customers to easily find what they want, without having to dig through every single space on your website. Informative pages and having a website that is designed for the searcher, will also help contribute to increasing your rank organically through Google search results. (Download the Website Conversion Guide)

3. Optimize Your Website for Lead Generation

Attractive landing pages, email campaigns, and calls to action, are just a few of the ways in which you can generate more leads on your website. The more leads you have, the more likely it is that these leads are going to transition into clients. Build trust, create a relationship, and this is going to bode well for your business and search engine rankings.

4. Run Google Ads

Google ads are obviously paid for ads, but they’re going to help generate leads and more clicks to your site. Landing pages and ads that show up atop the Google search results for Roofing, are likely going to gain more traction and attention from searchers. So, people are more likely to click on them, meaning they’re led to your site.
There’s no single tool you can rely upon to help improve your Google search engine ranking. However, utilizing a few tools to help improve SEO, build trust, and help guide your visitors to the right location on your page, will work wonders in helping acquire new clients over time.
Categories
Growth Strategies Marketing Promotion

The Importance of Internet Marketing for Roofing

As a Roofing business, you’re probably wondering whether or not internet marketing is all that important. In short, the answer is yes, internet marketing is important. The digital marketing efforts your company makes are surely going to pay dividends in reaching your audience. But, there’s always the worry of waste. Are we wasting money foolishly on Roofing marketing? Is the right audience really seeing what we’re putting out there? If you have these, and other questions about your digital marketing efforts, these are some things you need to know as a Roofing business owner.

Your Efforts Aren’t Wasted

Regardless of your location, the size of your business, or how much your budget is, you have to utilize some form of internet marketing today. There’s no way around it if you want to reach your Roofing audience. What’s the benefit of internet or digital marketing, as opposed to the old, dated marketing methods that businesses used in the past? Some benefits include

  • Digital is highly visible
  • Your audience is online, regardless of your location
  • You can utilize various online internet marketing tools that are targeted (including PPC ads and paid marketing efforts)
  • Your Roofing audience is engaged and passionate (your internet marketing is simply going to highlight why you’re the best Roofing company for them to purchase from).

Every company is using some form of paid-for advertising online today. If you’re not doing the same, there’s no way you’re going to survive as a business. This is especially true in highly competitive niches.

The Age of Data and Digital

The beauty of digital marketing today is that no efforts are wasted. Everyone is online today. It doesn’t matter what their age or interests. And, everyone uses online search engines to find products and services. Therefore, when you’re utilizing internet marketing efforts, you’re going to reach your audience… regardless of the location, you’re in as a business.

You have to spend money to make money. You’ve obviously heard this saying in the past. And, today, with highly competitive industries, it’s no different; in fact, this is probably truer today than it was in the past. The great thing about digital marketing campaigns is that you don’t have to worry they’re reaching the wrong audience. There are numerous paid-for marketing techniques you can utilize as a NICHE business, which will specifically target the audience you’re trying to reach.

Mobility is Key

Mobile marketing and advertising is also something you’re going to want to utilize when choosing the different internet marketing campaigns you’re going to launch as a business owner. SMS campaigns, coupons, email marketing, are a few of the targeted internet marketing tools you can utilize as a business owner. And, as a Roofing business, it’s easy to ensure these marketing mediums are only seen by the audience you’re trying to target. You have much more control of the marketing you’re sending out, and who you’re sending it to today, than was the case in the past.

With the right paid-for campaigns, not only will your digital marketing efforts pay off, but as a Roofing business owner, you’re also going to find that it is far more affordable and effective than other forms of marketing you’ve used in the past.

Outshine Roofing Rivals

You can’t succeed without the use of digital and internet marketing campaigns. As is the case with every industry, both large and small Roofing businesses have to know who to target, how to reach them, and which marketing mediums are most effective. If you aren’t sure how to start your marketing campaigns, there are several options that you can utilize to help you reach your Roofing audience and customer online.

Ready to begin your digital marketing campaign but unsure where to start? Or, do you need help as a Roofing business owner in launching your first internet marketing campaign that’s going to reach the right eyes (and visitor)? If so, we’re here to help you do just that. Schedule a consultation with our team today. We can help you in generating PPC ads, a digital campaign, and in properly utilizing your marketing dollars, to ensure you’re getting the most out of your internet marketing that’s being sent out to your Roofing audience.

Categories
Growth Strategies Marketing

What Are Your Roofing Clients Worth To You?

Use Your Existing Roofing Clients to Align Your Strategic Planning Correctly

It’s exhausting as well as expensive to lure in new customers. The world of online marketing and strategic planning may make it look easy, but getting and retaining new customers can be burdensome for resources. While large companies can afford to devote teams and unlimited money to this purpose, small- and mid-sized Roofing businesses cannot afford this luxury. These businesses must, therefore, understand the value of current clients and the lessons they can draw from existing customers to better align their strategic planning.

This article explains the very basics of the concept of Customer Lifetime Value and sheds light on how an understanding of this concept can play a pivotal role in achieving Roofing business targets.

What Are Your Roofing Clients Worth to You?

The Customer Lifetime Value or CLV of a client is a metric that allows Roofing businesses to analyze the net profit a company makes from a customer during their entire journey with a brand. CLV is an analysis of the monetary worth of a client to any business. This metric also factors in the value of maintaining the relationship with the client.

The question is: why is CLV important to businesses? How does it help Roofing businesses with their strategic planning?

CLV analysis allows businesses to understand the kind of clients they have and the net monetary worth of each client. This analysis further allows Roofing businesses to accurately calibrate how much financial investment can be made on each prospective client to convert them into a paying client while still being on the profitable side. Calculating Customer Lifetime Value also allows companies to understand the kind of customers they want to invest in.

Let’s Discuss in Detail

Let’s go with the hypothesis that you have an existing client who we call Client A. Client A spent $500 during their first transaction with your Roofing business and another $500 six months later. Thus, during the span of an entire year, Client A gave you business with $1000. In simpler terms, Client A’s value is $1000 to your business in their first year with your brand. Let’s now move with the assumption that Client A stayed with your brand for another five years and did transactions worth $500, twice each year. This spending brings their total spend to $6000 in six years.

Since CLV also factors in the cost of maintaining relations with clients, the total money spent by a client — in this case $6000 — can be counted as profit. Assuming your Roofing business makes a gain of 30% on each transaction, the net profit contributed by Client A to your business stands at $1800. This value also denotes the average net profit made from a client over six years. If Client A also gets you business referrals or can pull in a new client for you, their lifetime value will increase further as these are clients won without spending any marketing money.

This understanding of the average net profit contributed by an average client allows businesses to calculate the amount of money that should go into marketing.

Here’s How CLV Calculation Can Help Your Roofing Business

The average lifetime value of a client is an important metric as it allows Roofing business to find answers to relevant questions, such as, what is the comfortable marketing budget that can be allocated for customer acquisition to still be profitable? How much can your Roofing business spend on retaining existing customers? And, who are your most valuable customers, and what can you do to incite loyalty and trust in them?

The Final Word

If you are serious about seeing your Roofing business reach its target goal, give more value to understanding the fundamentals of the metric called Lifetime Value and also developing an understanding of how you can use a CLV graph or CLV calculations to take steps to promote referrals through existing clients and making more profits by encouraging first-time clients to become repeat clients.

Are You Ready to Learn More?

If you want to learn more about Customer Lifetime Value and how you can use this metric to promote and grow your Roofing business, please reach out to our team. At BlactStorm, we are devoted to helping local businesses reach their target goals. Our team consists of skilled and experienced digital marketers who can help you increase sales within no time.

Categories
Growth Strategies Marketing

Work on Your Roofing Business, instead of working in Your Roofing Business

Not quite sure where we’re going with this? Keep on reading and we’ll help you determine how you can become a leader within your Roofing industry.

What does “working in your business” actually mean? For most, it’s about the mundane tasks that come along with the business. Answering the phone, dispatching a service call, adding new tasks to the calendar, scheduling meetings, or even scheduling for equipment pick up or delivery. You know, the boring things that people don’t enjoy about the business aspect of operating their Roofing business. You can think of these mundane items as the tasks you have to complete day in and day out, in order to ensure your business is operating efficiently. It’s what keeps your business healthy and keeps your customers coming back.

Now, let’s step back and compare this to “working on your business” in Roofing business. How does that differ then working in it? There are many ways; when you work on your business you are

  • Targeting new leads
  • Dealing with marketing and advertising that attracts potential clients
  • Implementing new products or service offerings
  • Planning to expand your business

The fun stuff! When you work on your business, you’re working towards expanding, improving within your location, and ultimately, becoming a leader within it. It sounds like more fun than working in your business, and that’s because it is. These are the tasks that allow your business to keep going within your roofing niche. It allows you to keep growing. And, ultimately, they’re the tasks that help you reach the pinnacle you’re trying to achieve, in your designated roofing niche.

Now that you have a basic understanding of what the differences are between “working on” and “working in,” why are these differences important? You have to work in your business. It is something that every business owner does, and it’s the only way to keep your business moving. However, you ultimately have to find ways to work in that Roofing business as well. If you aren’t finding ways to grow, to attract new customers, and to reach new heights, how do you expect your business to outshine the competition? If you want to succeed, you have to make plans to do so. Working on your business, is the first step towards achieving the plans and goals you are setting for yourself as a business, regardless of the location your roofing company is in.

As time forges on, you’re going to have to find ways to stop working in your industry, and ways to work on your business in order for it to thrive. How do you do this? Hiring the right administrative assistants and team to work in your business, is going to allow you to work on it, and grow it within your roofing niche. No business owner can do it on their own, therefore, you need to have the right help in place to help you transition from in to on. When you build a great team around you, you can focus your efforts on building and growing, rather than the mundane (day to day tasks) that every business has to complete, if they want to remain afloat and progress as leaders in Roofing.

No matter how big a company is, you’ll notice that initially, the owners and founders were working in the business. Think of the biggest company out there, and you’ll see that they began the same way your company did. So, until you can find the right team to put around you to work in the business, you can’t start transitioning out and working on your business. Big companies succeed because they have a great team of people around them. If you want to be successful in Roofing and want to outshine your competitors, you’re also going to have to have the right team in place to work in the business industry. There are no two ways about it.

If you want to see greater results, you’re eventually going to have to work on your industry. This means you’ll have to spend money (to make it) and hire a great team to have around you. Once you begin working “on” your business, you’re going to realize the growth as an industry leader in Roofing.

Categories
Growth Strategies Marketing

Call them Roofing Clients instead of Roofing Customers

There is no point in denying the fact that doing business isn’t an easy task. The words you use have a big impact on your business and on your revenues. Have you ever thought about that?

Even things that apparently don’t seem to be so important can make or break your success. This is why it is definitely worth it to invest some time into polishing your skills and learning how to approach everything that has to do with your business in a more effective way.

Let’s talk for a bit about the word ‘Client’. How about the word ‘Customer’? Which one do you use?
Using the word ‘Client’ is better. The differences between the two might seem subtle, but there is strength beyond this and you can use it to your own advantage.

When you refer to a ‘Customer’, you talk about a person that simply buys something from you. It doesn’t really matter where whether it happens once or several times. However, when you talk about a ‘Client’, this is someone that has a closer business relationship.

This person needs your business on a regular basis for something in particular. This deeper relationship leads to a bond. You are benefitting each other and, most likely, both would be affected if the other business partner wouldn’t offer good products or services.

The mutual respect increases and your attitude towards the person change as well. This snowball will only lead to significantly increased customer satisfaction as a result. And that is the end goal for every business.

This person isn’t just a customer that might or might not return at a certain point in time. He or she becomes meaningful and you would actually wish to help. You feel somehow obliged to offer high-quality as you recognize the importance that this person has as well.

You notice the value that lies within this relationship and the value that this particular person provides. Therefore you see his or her role in the well-being of your business.

All the members of your staff should get used to using the word ‘Client’. If they don’t yet do this, they should be instructed to adjust their way of addressing. Just explain the actual meaning, as well as its importance. Then they will understand why they need to adapt too. Everyone in the organization should not only have the same goal but also to have the same perception when it comes to Clients.

Just telling them and imposing the new term is too harsh and certainly ineffective. This is just not good leadership. Some might even oppose this or it could lead to dissatisfaction. Keep a great communication with the staff too and clarify the value brought along by the Client.

It might seem like fine-tuning. But there is great power beyond little changes as they can raise the bar for your business and significantly enhance it. After all, this is what you are looking for, right? So it’s definitely worth paying a bit of attention to these little things that can very quickly and easily be changed for the better.

As a matter of fact, this can be regarded a marketing technique. It also sets your mindset.
Your Client should be appreciated as he or she is an asset for the business itself. Clients are never a nuisance. They bring precious value and the business relationship offers mutual benefits.

By referring to them in this way, you also shift your way of thinking of them as ways to move your business further and you appreciate them for what they bring. When you will change your attitude towards Clients, it will be noticeable. People quickly pick up these changes in politeness.

And after all, everyone wants to be liked and appreciated. This applies to the business sector too. Treating clients accordingly boost customer satisfaction and ensures that these persons will remain loyal in the future as well.

As they are the pillars that bring in the business revenue, it’s amazing how a seemingly tiny change of perception and a little word can change so much. When you call them Roofing Clients instead of Roofing Customers, it’s definitely not just the change of a word.

Categories
Growth Strategies Marketing

Why Should Someone Choose Your Roofing Company Instead Of Your Competitors?

Create a Unique Selling Proposition to Showcase Your Roofing Company’s Value –

As a business owner, you’ll quickly learn that in Roofing industries, especially smaller ones, uniqueness is key to distinguishing yourself from the competition. Making your Roofing business distinguishable from others will help set you apart from the rest and help increase your customer engagement.

A Unique Selling Proposition (USP) is essential for every new startup trying to set themselves apart, and create a gap between themselves and other companies in Roofing. Your USP is what will set you apart from the rest, what indicates your company is superior to others, and what distinguishes the product/services you have for sale, that competitors don’t. Although marketing has changed significantly over the years, delivering a great USP is still key to distinguishing yourself as a leader in Roofing. And, it is something every startup has to do if they want to outshine the competition. Your USP has to be clear and must be immediately identified in every marketing campaign/material that your company sends out to your consumer audience.

A Unique Selling Proposition is going to be created based on various factors. Your company can set its USP based on

  • Location
  • Company size
  • Great customer service
  • Pricing (more affordable than competitors), and nearly any other focal point that distinguishes your business from the rest.

With these factors in mind, businesses must remember that creating a USP is more than just telling their Roofing clients, “we have the lowest prices.” Sure, lower prices is a great point, but what else does your company do better than the competition? You have to paint a picture for your Roofing audience with the USP you deliver. The more creative, and the more value your USP creates, the more it is going to distinguish your business from the competition in Roofing. Especially in a crowded marketplace, you’ll have to do as much as possible to set yourself apart from your competition. With a great USP, you’re halfway there!

What does it take for your Unique Selling Proposition to outshine the competition? First and foremost, it has to be completely unique from your Roofing competitors. If your USP is similar to other competitors, what value are you offering your customer? If your USP isn’t unique, customers aren’t going to look at your product and differentiate it from that of your competitor. Secondly, your USP has to be exciting. You want to deliver a USP that elicits conversation, you want it to spark interest in your Roofing audience. Third (and most important), your USP should be unique. If your Roofing competitors can easily copy it, or create something that is similar, then it is not unique. And, what value does this provide your customer?

What Does Your Business Stand for and What is it Known for? –

If you don’t understand what your business stands for and what you want it to be known for, how do you develop a creative USP? It’s impossible. Therefore, every Roofing business has to understand its focal point. They have to understand their values, what they want to deliver to their audience, and how they are going to sell and drive that point home to their audience.

You don’t want to be known for lots of different things. In a competitive Roofing niche, you want to be a specialist, and be viewed as an expert, in the product or service your company provides that competitors can’t offer. Confusing your audience is only going to push them elsewhere, and this is the last thing you want in a competitive roofing niche. Understanding exactly what you want your company to be known for, will be the primary driving force behind creating your USP that you’ll deliver to your audience. When you select the good/service that you’re superior in creating, your business will become well-known for that, and you’ll be seen as an industry leader for that. This drives the creation of the exceptional USP you’re trying to put out there for your Roofing audience.

Need help in creating a powerful USP? Not sure where to start your campaign as a business? We can help you distinguish yourself as a leader, regardless of your location. Schedule your consultation with us today!

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Growth Strategies Marketing

How The Modern Day Consumer Makes a Purchase Decision

Meet the Modern Day Consumer

Let’s think of some big-name companies. Circuit City, Sears, Blockbuster, and Polaroid, just to name a few, are companies that were huge in their day. So, what happened to them? In short, they didn’t keep up with the changes or transition to what the modern-day consumer is looking for. Even with a great product line, these major companies have gone out of business. There’s just no way to get around the fact that businesses today have to know what the modern-day consumer is looking for, and has to deliver on it in order to stay in business and thrive.

Many tech startups have come and gone. Major players have fallen out of the public’s eye. Today, with technology and everything it has to offer, Roofing companies have to do more to keep up. It’s imperative that companies stay ahead of the curve if they want to survive in a highly competitive, online-driven world. The companies above have one thing in common. They lived in a seller’s market and weren’t willing to change or adapt to the buyer’s market. Eventually, they went bust.

Modern-Day Technology: It’s all Connected Meaning Your Company Has to be

There’s no need to “log on” any longer. Today, with mobile devices, consumers are always connected. You name it, and we’re connected. TV, our refrigerators, smartwatches, thermostats, and so many other devices are always on. And, with the IoT (internet of things) all around us, it’s virtually impossible for companies to think they can survive if they aren’t always on as well.

Mobility Reigns Supreme in Today’s Online-Driven Buyer’s Marketplace

On average, people are connected to their smart devices about 17 hours per week. Step back and think about this for a minute. We’re checking email, we’re on our smartphones, tablets, and virtually everything is mobile. This is what the modern-day consumer is looking for, and this is what Roofing companies have to deliver if they want to stay afloat. If your website isn’t mobile-ready or mobile-friendly, it’s greatly going to hinder your ability to compete.

When people are “in need” of a good or service, they have a mobile device at their fingertips. Imagine your customer can look up the best mechanic, repair shop, or virtually any Roofing industry/company, from anywhere. So, if your company doesn’t have a mobile site, and customers can’t find you (or easily navigate your website on a mobile device), you’re going to suffer. Your website has to be responsive. It has to navigate easily on mobile devices, load quickly, and, above all, deliver exactly what the modern-day consumer is looking for when they want it.

And, it’s not only Google’s algorithms telling you that you need a mobile-ready site. With smartphones having GPS and other tracking systems built into them, you need to focus on local, as well as mobile optimization, if you want to ensure your audience can easily find you.

The Modern Consumer: Matching Their Needs with Your Business Practices

The internet has destroyed the Yellow Pages we relied upon in the 1990s. Today, any Roofing business has to have a mobile-ready site, if they want to reach the modern-day consumer. Being a local, Roofing service industry, isn’t enough today. Although it was enough 20 years ago, there’s so much competition that companies have to step their game up to keep up with the competition.

Think of it this way. A smartphone can compare dozens of plumbers (ac repair, mechanics, etc.) side by side. If your Roofing company isn’t easy to find online, you’re missing out on these local searches.

Tech Advances Go Hand-in-Hand with User Advancements

Technology is essential. We use it for communications, to get from point A to point B, to find things, track goals, and improve things. We need it and use it regularly. Therefore, companies have to find ways to keep up with the ever-changing need of the modern-day consumer and understand that they’re using technology regularly, in order to remain in those consumers’ minds.

A Change in Mindset and Behavior: Competing in a Buyer’s Marketplace

Today, consumers are looking for the best. They aren’t just settling on a plumber they know or have hired in the past. It’s a buyer’s market. Technology gives consumers more choices and allows them to easily find what they’re looking for. Therefore, businesses have to make transitions to keep up with the modern-day consumer and their needs.

For any Roofing business, you have to remember that consumers are looking for convenience. They want your business to be easy to find, and they are only going to hire you if you are the best. So, you need to transition and you need to create your business as a leader within your Roofing in order to be seen by the modern-day consumer.

What’s Important for Today’s Modern Day Consumer?

Consumers focus on various factors in deciding on a Roofing company to hire. Some of the many important factors that the modern-day consumer is looking at includes

1. Reputation/ratings – Positive reviews from previous customers do wonder for your business and its online visibility and reach.

2. Information – Your company needs to provide relevant information, location, services, and everything the modern-day consumer wants to know, in order for the consumer to select your company, in your Roofing, as opposed to a competitors

3. Readily Available/Accessible – The website has to be responsive. Customers have to quickly find your Roofing site, it has to be mobile-friendly, and it has to be navigable. Can customers schedule an appointment online? Is there an FAQ page on your site? The more information you can provide, and the more readily available it is, the more likely the modern-day consumer is going to consider your company, within your Roofing industry, rather than turn to a competitor.

4. Cater to their needs – You need to go above and beyond to deliver what consumers want. Especially with so much competition online, and the fact that consumers can easily find dozens of Roofing competitors with a quick search on their mobile device, companies have to do as much as possible, to outshine their competitors.

Since a Roofing competitor is just a Google search away, your company has to work harder than in the past to reach the modern-day consumer. You have to cater to their needs, provide the best service, and make things (searches and information) readily accessible. Consumers are pickier today because technological advances allow them to be. If your company isn’t willing to cater to those needs, and the Roofing consumer, you’ll quickly find yourself in the seller’s market (think of those major companies we highlighted above), and out of business before you’d like to be.

Want to Get Chosen? What Your Roofing Business has to Do

Consumers today don’t think in the same manner as consumers of the past. Today, they can shop on Amazon, and buy products for a fraction of the price than they cost at department stores. And, they can have these items delivered in as little as a few hours.

Then, there’s Netflix. We can stream an entire season of a show or a movie over a weekend. The modern-day consumer wants immediacy. Uber and Lyft have basically abolished the Taxi industry. Why? The prices are cheaper, consumers can get a ride in a matter of minutes, plus they can get a driver with the touch of a button on their smartphone.

What does all of this tell you as a business? It should tell you that the modern-day consumer is in control. They want convenience and they’re going to do everything possible in order to get it. It’s possible to shop from virtually anywhere on a smartphone or tablet. And, with lower prices than in department stores, why wouldn’t the consumer do so?

Plumbers, ac technicians, mechanics, and other companies in these Roofing service industries, have to focus on adapting to the “anywhere, anytime,” mentality. If not, they’re going to get outdone by competitors who are willing to transition and are willing to give their Roofing audience exactly what they’re looking for.

A Digital Presence Matters

Consumers can find you virtually anywhere today. Your website is just one source of information for the modern-day consumer. Then, there are social media, there are online review sites, and there are other digital mediums where they can find you. What does this mean for your Roofing company? Basically, it means you have to do everything possible to ensure the information that the modern-day consumer is seeing is accurate. You have to work to ensure they can easily find what they are looking for, and that they are reading positive reviews about your company.

What are some ways you can improve your digital presence? And, what are some things you’ll want to change if the information isn’t correct? For starters, you’ll want to

– Check your email, telephone number, website address, and other contact information online
– Create a professional website, which is mobile friendly and easy to navigate
– Have an excellent logo, which depicts your company’s message and brand
– Have a social presence for your Roofing business on Facebook, Twitter, Instagram, and other social media outlets.

It’s not enough to have these accounts. Today, you have to make sure that the information the modern-day consumer is seeing, is accurate. Therefore, you’re going to want to vet these sites as a business owner, focus on correcting the information that isn’t accurate, and making it a focal point to ensure you are getting positive information (in the form of online reviews), so that your Roofing consumer audience is seeing you in a positive light, regardless of where they find information about your company online.

Is Your Website User-Friendly?

This is quite possibly one of the most important factors to your Roofing consumer audience. You’ll want to have a desktop website as well as a mobile website. Remember, your audience is going to find you on their smartphone, their tablet, and other mobile devices when they’re on the go. If you’re not catering to the modern-day consumer, you’re going to miss out on reaching your Roofing audience, and you’re going to lose to local competitors within your industry as a business owner.

Are You Social?

The modern-day consumer is on virtually every social media app. Instagram, Snapchat, Twitter, Facebook, are just a few of the many places where they can find your information. As a Roofing business owner, you’ll want to make sure that your audience can easily find you on these platforms. Furthermore, you’re going to want to update your social media accounts regularly, post to these accounts frequently, and engage with your audience as much as possible, in order to ensure you’re capable of keeping up with the industry demands, in today’s highly mobile consumer-driven marketplace.

Are Reviews Positive?

BBB, Yelp, Google reviews, are a few of the many places consumers are going to read about your company. So, what it says on these sites matters. In fact, it matters more than you might imagine in certain Roofing industries. As a business owner, you’re going to want to focus on creating a positive impact for the modern-day consumer online, so you’re going to have to make every effort possible to ensure you’re providing the best service and customer service to your current audience. Ask them to write reviews, and find out ways in which you can furnish more positive reviews, which will have a positive impact on the modern-day consumer that you’re trying to reach.

To Sum it Up…

Everything matters! You might think one negative Yelp review won’t hurt, but it does. Or, you might think that your lack of presence on Facebook isn’t important, but it is. With a buyer-driven marketplace today, and everything being readily accessible on mobile devices, it’s important to focus on being visible on mobile platforms as a business. Doing so will not only help you attract more consumers but also obtain the positive presence you’d like to have online, regardless of the Roofing audience you’re trying to reach as a business owner.