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Direct Mail Growth Strategies Postcards

10 Roofing Postcard Marketing Mistakes to Avoid

Today, postcards are the cheapest form of direct mail. Most roofing businesses already understand the importance of postcard marketing as it is a great way of gaining the attention of customers. Postcards are easy to create and have a high rate of response.

Postcards can be used to increase sales leads, introduce new products and services to customers, engage with your existing customers, promote special offers or coupons, drive traffic to your website, and test several messages and offers.

The chances of roofing postcards being read are very high. This is because unlike mail-in envelopes that need to be opened in order to be read, they are opened already and are ready to be read. Plus the message will reach the recipient quickly and easily.

All these factors show why roofing businesses consider the use of postcards as it is an efficient marketing tool. However, it is crucial to avoid some mistakes that roofing business owners make while implementing the postcard marketing campaign. If you want a run a successful postcard marketing campaign, you need to avoid these ten common mistakes.

1. Not Targeting the Best Prospects

It is important to have the best mailing list of prospects in order to have a successful postcard marketing campaign. This will allow for a better response rate by customers. Having in-house lists is the best, especially if those listed are known to respond to offers that they have an interest in.

If you do not own an in-house list you can opt to create one or rent one, but be sure to visit a list broker for this. You can rent subscriber lists of specialized publications and newsletters read by prospects in your targeted market for a fee.

2. Lack of Repetition

Consistent, persistent, and repetitive mailings have been found to be more effective than single mailing. You need to be repetitive for your postcard marketing campaign to be successful. Studies show that the average person needs to see or hear something about four times for it to register in their minds.

When existing and potential customers see your company name appearing multiple times, it will be great to build your brand reputation. This will be good for business because customers will be more familiar with your brand.

3. Sending Postcards that don’t have a pleasing appearance

Postcards need to be professionally made, they need to stand out and generate a lot of responses. This includes bold colors and photos that of great quality to attract readers’ attention.

The postcards for your business need to be pleasant and they should also need to have an approachable and friendly message. This makes sure that readers are engaged and it gives them an emotional feel while reading. You should strive to have short personalized messages on your postcards since they generate more feedback.

4. Mailing Mishaps

It is important to pay great attention to the arrival dates of your postcards in order to have a successful postcard campaign. Mondays, Fridays and Holidays are days that have been found to be less effective. Tuesdays and Wednesdays, however, are days that you can get the best results due to the less volume of mail. It is necessary to confirm with your mailing service in order to know which days are best for mailing especially when mailing out of the state.

5. Spending a lot of money on printing

It is not necessarily crucial for a roofing business to spend too much on printing postcards. You can easily print an appealing postcard on a laser or inkjet printer which is very affordable including the cost of ink. For larger postcards, professional printers charge less per increase in the number of postcards.

The U.S Postal Service requires 23 cent 1st class postcards to be 3 and a half inches in height and 5 inches in width. They should not exceed 4 and a quarter inches in height and 6 inches in width.

6. Using postcards to close sales

Postcards should not be used as a sales pitch. Postcards have a limited space hence you can not provide all the information that is needed to close a sale. They should; however, be used to grab the attention of the reader and help drive more traffic to your website. They can also lead customers to use coupons or to come to a grand opening.

7. Not Enough Attention to Headlines, Image or Message

A headline that grabs the attention of the reader is brief and is captivating will eventually lead to better feedback as many customers will respond to the postcard as compared to one with a bad headline. A great headline should be combined with an appealing image in order to guide the reader to the message side of the postcard.

The image and the color of the postcard need to work in unison in order to achieve the goal of attracting readers’ attention.

The image needs to be eye-catching and brightly colored while the message should clearly explain what you are trying to promote in a few words in order for your efforts to be successful.

8. Not keeping the message simple

When it comes to the postcard message, you need to keep it as short as possible. In that short glance or in the few seconds that people give to your postcard, they need to obtain everything you are trying to explain. Therefore, you need to use brief complete sentences, the language needs to be understandable and display your message in bullet point form to grasp the attention of the reader.

If you are promoting a product or a service, it need not be more than one. You need to display only what is important and direct the reader on what to do next after reading your postcard. More information can be found on your website’s landing page, through a follow-up call or in an email.

You need to avoid the use of slang or hard vocabulary words. You should also avoid displaying the whole list of what you offer. Just keep it cool and simple for a successful postcard campaign.

9. Failure to Provide Your Contact Information

It seems natural to provide your contact information on your postcard so that your potential customers can be able to reach you but often this is overlooked. The contact information can include your telephone number, physical address, email address, or website address. Contact information serves as the call to action on your postcard. If the people who have read your postcard, like what you are offering, they would want to take a step further and contact you. It is important to have all the necessary communication channels for people to reach you and engage in your business. Ensure to add your roofing company name in the contact information section.

10. Failing to Proofread

Errors can really reflect badly on your business, they can tarnish your brand reputation. Errors such as punctuations, spelling mistakes, and typographical errors can ruin the message you are trying to display to your targeted market. It is important to proofread your work over and over again before sending it to be printed. A good technique of discovering errors is by reading the message aloud or having someone else review your work. This may help because they will catch errors that you may have overlooked.

Many businesses use postcards because they are a great marketing tool. They can be very effective for roofing businesses because of their cost-effectiveness whereby you can reach your targeted prospects by spending little to few dollars.

Postcards also can be made to be extremely personal whereby business owners can get really personalize the messages to get close to prospects and communicate with them in a friendly manner. They have a higher percentage of being read than direct mail letters. They do not need to be opened in order for them to be read. They also don’t suffer under spam filters as emails do. Postcards have a 94% chance of being read while direct mails have about a 14% chance of being read.

Postcards are really versatile because of the many options regarding size and layout. You can design a card to suit any purpose or business including announcements, special offers, events, and mini newsletters. They are also very easy to track. They make use of a special code on the card or a message requesting recipients to return the card. This makes tracking the efforts of your postcard campaign easier. Leads and sales can easily be identified to determine the return on investment of every mailing done.

Postcards also offer instant results. Due to the captivating headline, eye-catching image, and shortness of the message on postcards, they are easily read and your business can be contacted by potential customers in a very short time.

Summary

A well planned and executed postcard campaign can be very successful. By avoiding the postcard marketing mistakes mentioned above you will be able to have an increase in roofing leads and sales. You will surely enjoy the benefits of the powerful postcard marketing tool in your roofing business.

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Growth Strategies Lead Generation Local SEO Marketing Paid Advertising PPC Promotion Retargeting SEO Social Media

How to Market Your Roofing Services After A Recent Storm

Has a storm recently rolled through your area of service? You know it won’t be long before roofers from everywhere are crawling all over the affected neighborhood. Have you ever wondered what you should do in situations like this? 

I currently live near Nashville, Tennessee, and I witnessed several tornadoes roll through a couple of times. I drove through the neighborhoods that were affected, and I noticed many roofing companies are hard at work. As I was driving around, I wondered, if I owned a roofing company in the local area, what would I do to ensure that I received the most amount of jobs possible in this current situation. So, as I was driving through, I was brainstorming on how I could reach these individual homeowners with my message.  

Here is a guide that I came up with to effectively reach those homeowners in a recently affected storm-damaged area:

Do Your Research

Find out the specific zip codes in neighborhoods, and addresses that have been affected by the recent storm. Find out which houses might have been damaged by the recent storm and if insurance could replace their roofs.

Google Display Ads

Once you have found the addresses and the ZIP codes in the neighborhoods, you can pinpoint where you want to target display ads. What I would do is create ads that target the homeowners offering storm-damaged roof services. Once they click on the ad, I would redirect them to a landing page with a video of you in the neighborhood weaning out the different roofs while explaining how you can help the homeowners. On this landing page, you want to be sure to leave a call to action instructions, either calling a phone number right away or filling out a lead form.

Physical Postcards

After the research you did earlier, you can go to the nearest Post Office and find out how many addresses are in the affected neighborhoods. You can ask the post office to ship to these addresses your postcard with a message telling the homeowners that you could be the solution to their storm-damaged roof. 

Be sure to leave a strong call to action.

Yard Signs

Let’s say that the storm just blew. You need to place yard signs on all major intersections throughout the entire part of the town that has been affected. Once you have started doing a few jobs in that area, leave your yard signs right where you completed the jobs. The neighbors will drive by this sign over and over, day after day. The yard sign will serve as social proof that a customer is happy with your service, and this will tell them the message.

Door knocking

I am personally not a fan of door-knocking because it is like you are chasing the customer instead of them coming to you. However, if you have an extra workforce, this is an exception to use the door-knocking technique. You can give your door-knockers the neighborhood’s zip codes so they will knock on each door in that affected area. It would help if you offered value at the entrance to these prospects. Try providing them with some samples (ex. roofing samples, etc.). If they are genuinely interested in your services, you can take down their information in return for a visit with samples in hand as well as a professional salesman to try to close the deal right then and there.

Google Search Ads

In times like this, you can set up Google Search Ads designed and tailored for storm-damaged searches. All the homeowners are looking for solutions to their roofs. You want to be sure to target these individuals with your ads. These tips will be beneficial leads since they are actively searching for a solution to their roofing problem.

Storm Damage Organic Rankings

Lastly, you need to create a landing page tailored for storm damage Roofing Services within the specific cities you serve. Once you have this landing page with plenty of content and you are already proactively doing SEO on your website, this page should rank effortlessly. Your competitors are doing it, so you might as well do it and make sure you do it right. If you do not currently have this ready, use this time to be proactive in the next storm. All you need to do is create an SEO optimized storm damage Roofing Services Page.

Conclusion

All over the country, there are different kinds of storms that can affect home roofs. But the message of this article can also be applied to each specific type of storm. If you do the action steps listed above, I guarantee you will get more jobs than you thought possible!

If you would like to hire a professional team that specializes in Roofing Marketing to implement these strategies for you then contact us today!

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Growth Strategies Local SEO Paid Advertising PPC SEO Website Design

How to Get Your Roofing Business to the Top of Google Search Results

Drive Crazy Traffic, Generate More Leads and Make More Money by Claiming #1 Position on Google

Do you think that your prospects/clients ever click on the second page of Google search results?

No. They don’t do that.

In fact, over 97% of prospects do not open the second page when looking for roofing services.

Almost every week, we receive frantic calls from roofers needing help with their Google search results. Sadly, this is usually motivated by a drop in sales and negative reviews.

Fortunately, there are several steps you can take to scale up the online foundation of your business so that negative reviews are not the first thing that clients see on your site.

Remember it is always easier to combat negative search results if you control most of the first page rankings for your roofing business. This process is known as online reputation management for your roofing business.

There are various methods of getting your roofing business to the top of Google search results, but this post will discuss the tried and proven technique of making it happen.

As a roofer, you need to know that your business can be on top of Google search results in four different areas including; rich snippets, organic results at the bottom, PPC ads at the top, and Google map listings situated at the middle. This means that you have four unique opportunities to get on top of search engine results.

 

5 Techniques you can Use to Get Your Roofing Business on Top of Google Search Results

1. Use PPC Ads to Get Your Roofing Business on Top of Google Search Results

If you are searching for ways to grow your roofing business faster, then PPC ads (Google Ad words) should be your priority.

SEO and content marketing are both great ways of attracting prospects to your roofing website. The only disadvantage is that these techniques can take some time to build an impressive amount of leads/ traffic.

With PPC ads, your roofing business will be able to reach previously unreachable prospects.

Your roofing business can get on top of Google search results and earn more money with PPC ads because of the following reasons.

You will achieve results faster than from any other form of Inbound Marketing

As we have already mentioned, content marketing and SEO can take several weeks or months before they gain traction with other inbound marketing strategies.

With PPC ads, you can drive prospects to your roofing website within a few hours, not months or years.

The rule of the thumb is that the more you spend on PPC ads, the more prospects/clients you get.

If you want like 5000 prospects, you get the same number of clients within a short period.

With SEO, the aim is to get on top of Google search results for free, because your roofing website stands out from the rest out there.

With PPC ads, you are paying to get on top of search engine results through ads.

Unfortunately, most roofers think that they can throw thousands of their marketing dollars to Google and appear on top of the search engine results. Google makes sure that only the most relevant, high-quality ads claim that top spot.

Therefore you need to hire a reputable roofing market agency to craft high-quality roofing PPC ads that will help your business to outrank the competition.

2. Get Your Roofing Website on top of Google Search Results with SEO

If you want to claim the top spot on Google search results for free, then you need to rely on roofing SEO strategies to get results.

That said, getting on top of Google search results can be an uphill task, especially when you are a new roofer in the block. The best way to get on top of search results is to hire a reputable roofing SEO agency to optimize your roofing website for search engines.

Adding quality content to your site can help to skyrocket your rankings and create a great user experience. Unfortunately, there is much more to SEO than adding high- value content.

 From a technical perspective, you need to ensure that Google can easily index, crawl, and understand your roofing website. This may involve things like increasing your site loading speed, creating SEO-friendly URLs, Creating a well-structured XML site map, designing a responsive roofing website for tablet and mobile users.

At Blackstorm Roofing Marketing, we help roofing contractors to develop a local search strategy so that their businesses can appear on top of Google search results.

3. Get Your Roofing Business on Google Maps and Claim that Top Spot on Google

When you search for something online like” roofing marketing agency “or” Roofer near me”, you might have realized that Google uses location information to show nearby businesses. Obviously, as a roofer, you want your roofing business to be in those local search listings (also known as the “the local park”) in between organic listings and PPC ads.

To get your roofing business on Google Map listings, you need to optimize your NAP(Name, Address & Phone numbers) citations throughout the internet. The higher the number of local citations, the better. You also need to have a well-optimized Google My Business profile to get on top of Google search results. As a local roofer, you need to get savvy with local SEO to get ahead of the competition.

4. Use Social Media to get on top of Google Search Results

Social media platforms like Twitter, Google+ and Facebook are excellent sources of backlinks, and search engines are crediting these sources in terms of rankings. As a roofing contractor, you need to develop an effective social media strategy that will help your business to claim that top spot on Google search results. You should also consider joining other social sites like Pinterest, Tumblr, Yelp, and Houzz.

5. Use High-Quality Roofing Videos to Get on Top of Google Search Results

To improve customer’s experience, Search engines like to display videos on their search results. A video has a higher chance of being ranked on top than a landing page on the same topic. Embedding videos on your roofing website or having a Youtube channel is one of the great ways of improving your chances of appearing on top of Google search results.

Get Your Roofing Business on Top of Google with Blackstorm Roofing Marketing Services. 

Claiming that top spot on Google is not easy, but it is not an impossible feat, either. If you follow the five techniques discussed above, you will see your roofing website rankings rise steadily.

But if you want to make most out of your marketing dollars, you should work with a certified Google Partner Roofing Marketing Agency. This partner will be able to deliver topnotch internet marketing campaigns that will stretch every dollar of your marketing budget. That agency is Blackstorm Roofing Marketing!

Here are some of the benefits your roofing business will enjoy when you hire our team for services.

  • We will use our expertise to deliver the best digital marketing campaign to increase your roofing sales and Return on Investment (ROI).
  • As a certified Google Partner, we preach what we do; we test out new methods and develop PPC campaigns that yield maximum benefits to your business, we know which keywords work and those that don’t.
  • We provide great services to improve customer experience and maintain Google standards.
  • We work directly with Google to help your roofing business to appear on top of Google search results.

Blackstorm Roofing Marketing is one of the most respected internet marketing agencies out there.

When it comes to marketing your roofing business online, that is our specialty. We have a team of roofing marketing specialists who work round the clock, to make sure that your business is found online by prospects/clients. So, if you are searching for an experienced roofing SEO partner, we are here for you!

We pride ourselves on staying up-to-date roofing industry standards, latest news, and learning new strategies to make sure that our customer’s campaigns are always successful.

Speaking of customers, you can go through various glowing testimonials on our homepage to see what we mean.

If you would like to partner with us for your Roofing SEO, PPC, Website Design, and Social Media marketing project, kindly schedule a free strategy session with our experts to see how our team can help your roofing business claim that top spot on Google search results today!

 

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Google Ads Growth Strategies Lead Generation Local SEO Marketing PPC Promotion Reputation Management Retargeting SEO Website Design

Getting Your Roofing Digital Marketing In-Sync

It’s a brave new world

Pretty much every Roofing business owner would agree… marketing and advertising have changed dramatically in the past 5 years. An attractive Roofing website alone isn’t enough – it has to be mobile-friendly, secure, and designed to be the center of your online marketing. Plus, you have to be on social – Facebook and more. You need paid search and display ads. And don’t forget about online listings and client reviews. How do you keep up? That’s a good question, but really, the more important question today is… how do you make all those parts work together?

Let’s look at one Roofing business owner’s story… 

Roofing business spotlight:

Introducing John

John owns XYZ Roofing Company, a small Roofing business just like yours. He struggled to keep up with the changing technology. He was bringing in fewer new clients… losing out to his competition online.

See if John’s challenges sound familiar…

John’s challenges

A Roofing Business Struggling To Keep Up With Roofing Digital Marketing

INCORRECT INFORMATION ONLINE

John claimed his Google listing… but he kept seeing incorrect information about his Roofing business online. He had no idea how to correct it.

NEGATIVE REVIEWS

John’s been told he has some bad reviews online …but he doesn’t know what to do about them – or how to get more positive reviews.

OUT-OF-DATE ROOFING WEBSITE

John’s Roofing website is over three years old and hasn’t been touched in at least two years. It’s not bringing in any leads and falling farther down the search results.

COMPETITORS’ ADS EVERYWHERE

John’s really annoyed that his top competitor has ads online that keep popping up on all of John’s favorite websites.

AD CAMPAIGN TOO COSTLY, NO LEADS

John tried using paid search ads, but he burned through a month’s budget in just a few days… and it wasn’t getting him many leads!

LACKING NECESSARY EXPERTISE

Overall, John’s frustrated because he simply doesn’t know where or how to start to solving his Roofing Digital Marketing challenges.

NOTHING IS IN SYNC

John’s biggest challenge was one he hadn’t even considered… the fact that his Roofing Digital Marketing was separate, disconnected pieces. Rather than have a single, interconnected marketing solution working in sync… John had a series of disjointed components. Even if he finds a way to solve his other challenges, he’ll never maximize his results if he doesn’t get all his different marketing working together to put his brand and Roofing business message in front of his potential clients as they go through the buying journey.

Today’s consumer journey includes three very clear steps …Search, Discover and Engage.

When someone is shopping for a product or service today they go through three simple steps…

SEARCH

They SEARCH for information about what they need

DISCOVER

They DISCOVER their options

ENGAGE

They reach out and ENGAGE with the business that best meets their needs

Roofing Digital Marketing today: all the pieces

Not that long ago, a website alone was arguably all your Roofing business needed to have a “presence” online. Some basic SEO could get you found in search and that was all you needed to worry about. Today, your Roofing Digital Marketing strategy has to include a plan that will keep your Roofing business in front of your clients as they move from shoppers to buyers… and that takes more than just a Roofing website.

TODAY’S CLIENT JOURNEY

As your clients search, discover and engage, their journey can include a dozen steps or more – search engines, social media pages, ads, websites, review pages and more. You might think that a “search” always starts with a search engine, like Google, Yahoo! Or Bing – but a user’s search for information could just as easily start when they click on an ad or see a post (paid or personal) on Facebook. Maybe it starts with a conversation on Messenger – you just don’t know… so you have to make sure you’re everywhere they might look.

Today’s Roofing Digital Marketing

No matter how or where your clients are searching for you, ultimately it will lead them to the heart of today’s Roofing Digital Marketing… your Roofing website.

YOUR BUSINESS ROOFING WEBSITE

In business today, you have to keep moving forward to stay ahead of your competition. Standing still is not an option. At the center of everything you do is your Roofing website. If your Roofing business is going to compete online, your website has to effectively position you as the better choice. Everything you do, online and off, leads to your Roofing website, so it has to close the deal – it has to turn visitors into clients. Just as important, your site has to keep up with ever-changing technology and evolving consumer behavior. Your competitors will be updating their sites – if you fail to keep up, you will fail to attract new clients.

55of small business websites are over three years old.
91of small businesses plan to improve their website this year.

Is your Roofing website keeping up with your competition?

Is your Roofing website tomorrow-proof?

Can You Answer “Yes” To These 6 Questions About Your Site?

IS YOUR ROOFING BUSINESS READY FOR VOICE?

In 2018, an estimated 60 million Americans will do a voice search – like “Siri…” “Hey, Alexa…” or “Ok, Google…” – at least once a month. Do Alexa and Google have the right info for your Roofing business? If someone asks about you, or your type of business, will they find you?

IS YOUR SITE TRULY SECURE?

Starting in July 2018, Google began to mark unsecure sites (i.e., with http, and not https, in the URL) as “not secure”… letting everyone know your Roofing website isn’t a safe place to visit.

IS YOUR SITE REALLY MOBILE?

A lot of people think they have a mobile-friendly Roofing website if they can see a teeny-tiny version of their site on their phone. Today, your site must be truly mobile-friendly – easy to use on any device.

DOES YOUR SITE LOAD TOO SLOWLY?

If it takes more than three seconds for your site to load, the average searcher will click away. 1 – 2 – 3… gone.

IS IT EASY FOR VISITORS TO CONTACT YOU?

You have to make it easy for site visitors to contact you, in whatever way they choose – click-to-call, text or form. Give them lots of easy options to help them engage with you.

IS IT IN SYNC WITH YOUR OTHER MARKETING?

To maximize results, your site needs to be connected to everything else you do. For example, do visitors immediately see positive client reviews you’ve received elsewhere on the web? They do when you’re your site is in sync with your other digital marketing.

Today’s Roofing Digital Marketing

Your Roofing website needs to be the heart of your digital marketing, but you need a lot more than just a website to make sure your Roofing business is everywhere your clients are searching and surfing online.

Establishing a solid foundation

When someone starts searching for the product or service you provide, your Roofing website is rarely, if ever, the first thing they see. Your Roofing business appears in dozens of different places – taking control of that information is the first step to building a solid digital foundation. In particular, you need to focus on…

ONLINE LISTINGS

Too many Roofing businesses ignore all the online listings where your business information appears. Your information has to be up-to-date and accurate.

CLIENT REVIEWS

You can’t just sit back and hope happy clients will post positive reviews. You have to generate good reviews – and do what you can to flip bad ones to good.

Generating leads

The greatest website in the world is useless if no one ever visits it. By using search ads, display ads and social marketing, you can drive targeted, qualified visitors to your site. Then, your Roofing website can turn those interested visitors into paying clients.

SEARCH & DISPLAY ADS

To succeed online, you have to be where your clients are looking. Search and display ads put you at the top of the search results and on your clients’ top sites.

SOCIAL MARKETING

Social media is more than a great place for cat videos. The average user spends almost an hour a day on Facebook, Instagram, and Messenger. Your business has to be there – and other social media sites – with a page, ads, and posts.

PUTTING THE PIECES TOGETHER

If you’re like most Roofing business owners, you’ve expanded your digital marketing over the past few years, adding one piece at a time… probably working with a different vendor for each separate component. Now you’re stuck with disconnected parts instead of a single, synchronized campaign.

Here’s why that has to change…

EACH STEP IS A TOUCHPOINT

Choosing a Roofing marketing provider today is a journey with a lot of steps. Take a second and imagine what you do every time you need a product or service – what steps do you take to choose a marketing agency?

You need to be in front of your client every step of the way– especially when you consider that they could begin the journey at any point. You need to be everywhere and anywhere they might be looking and each touchpoint must be in sync – with a consistent brand and message, pushing them forward to becoming a client.

1 + 1 + 1 = 10

Our real-world results prove that you increase the effectiveness of your Roofing Digital Marketing by increasing the number of touchpoints – simply stated, the opportunities you give a prospect to engage with you, the greater the results.

Take a look at these numbers that prove when your marketing is in sync you increase results and overall ROI…

THE PROVEN IMPACT OF SYNC

Getting Your Marketing In Sync Drives More Leads

For too long, digital marketing has focused on individual products — a website, search, social, etc. It’s become clear that today a disconnected set of products, each from a different marketing agency, is no longer the optimal business model. Today a comprehensive Roofing Digital Marketing solution, designed to work together to deliver the business goals you want to achieve, is the way to maximize ROI. For example, as you can see below, by synchronizing your Roofing Digital Marketing you can dramatically increase the number of unique visitors to your Roofing website.

The Added Savings Of Sync

The Added Benefits Of Having A Single Marketing Partner

SAVE TIME

Because many Roofing businesses work with a number of different vendors for their Roofing Digital Marketing, they need to make multiple calls every time they need to make a change.

SAVE MONEY

By working toward a single goal, you can often spend less on individual programs and still increase the response you get.

REDUCE FRUSTRATION

A single partner helps you avoid all the frustration of “routine” updates – whether you’re updating contact info, like business hours, or updating messaging or imagery.

Roofing business spotlight:

John… in sync

When we looked at John before, he had a series of problems and frustrations. Working with BlackStorm, a single digital marketing provider, John’s Roofing Digital Marketing is now working in sync, and all of his original challenges have been addressed.

Just look at John now…

John’s solutions

A Roofing Business With Synchronized Digital Marketing

CORRECT INFORMATION ONLINE

John’s business information is now regularly checked and updated on his Google My Business page and across the web. Plus, it’s consistent across his Roofing Digital Marketing.

POSITIVE REVIEWS

John has taken control of his online client reviews – he’s taking steps to generate positive reviews and turning negative reviews into positives.

UPDATED WEBSITE

With an updated website as the central hub of his Roofing Digital Marketing, John is getting more visitors to his site – and more leads for his marketing budget.

TARGETED ADS EVERYWHERE

John now has synchronized ads at the top of the search results, on Facebook, and on top sites across the web. He’s seeing better results with a tightly controlled budget.

SYNCHRONIZED SEARCH DRIVING LEADS

By synchronizing his message and his Roofing Digital Marketing efforts, John’s search campaign (Pay-Per-Click) is delivering better results at a lower cost.

A SINGLE, EXPERIENCED PARTNER

By working with a single marketing agency, with proven expertise and professional partnerships, John was able to turn a mass of disconnected marketing into a unified, effective solution.

WHERE ARE YOU OUT OF SYNC?

Here’s a quick list of the Roofing Digital Marketing you need to connect with your clients at every step of the consumer journey – from protecting your online regulation to driving traffic to your site.

YOUR BUSINESS WEBSITE

Has your website been updated in the past two years? Is your site connected to all your other marketing? Is it easy to use on all devices?

ONLINE LISTINGS

Is your online business information correct? Do your listings connect to your site and social?

SEARCH & DISPLAY ADS

Are you using search and display ads to put your business where prospects are looking for you? Do your ads have the same look and messaging as your site and social?

SOCIAL MARKETING

Do you have an active Facebook Business Page? Do you routinely add new posts? Are you using targeted Facebook ads that lead to your site?

CLIENT REVIEWS

Are you asking clients for reviews? Are you sharing positive reviews online – and taking steps to turn negative reviews into positives?

Roofing Digital Marketing Made Easy

At BlackStorm, we specialize in Roofing Digital Marketing made easy. We’re a leading marketing agency of Roofing Digital Marketing solutions, and we’ve helped hundreds of local businesses across the US. We save our clients time, frustration and money, by providing all the digital marketing they need, all designed to work together, all from a single marketing agency.

Our custom marketing solutions include listings managementwebsite developmentsearch marketingdisplay advertisingsocial media marketing, and online reviews.

Categories
Growth Strategies Lead Generation PPC Retargeting SEO Website Design

7 Low-Cost Ways of Acquiring Roofing Leads with PPC Ads

Roofing contractors are always after one thing; get qualified leads at a lower cost. There are various ways of generating leads for roofing companies, but one method outshines them all, which is PPC ads. It is an effective method, where your roofing business can be placed in front of property owners that require roofing services.

Keeping Google Ads spend low while driving maximum conversions is the ultimate goal of any `roofing marketer. Although roofing PPC can be useful, it can also eat your marketing dollars if you don’t come up with ways of maintaining a high ROI and reducing costs.

Cost per acquisition, which measures the average spend of acquiring one lead, is one of the crucial metrics to look out for any roofing PPC campaign. It is based on real, individual conversions.

Reducing your cost per acquisition helps to cut your marketing budget, sounds good, right?

But if you are going to lower your CPA, you need first to do some diligence because Google will take your dollars, whether you know about cost per acquisition or not.

What will lower your roofing PPC budget?

 
Review Your Locations

One major cause of why roofers waste their marketing dollars on Google Ads is non-converting locations. As a roofer, you might be tempted to target as many areas as possible, but targeting too broadly means that you will be placing your ads to uninterested prospects and spending money on unqualified clicks. You can be more tactical in retargeting locations by looking at geographical data at the granular level. That way you will instantly know ways of lowering your roofing Google Ads spend 

Once you have identified the least converting regions, you can minimize or switch off the bids for the affected areas. Targeting your roofing PPC to a specific location can help you to lower your cost of acquiring leads.

 
Pay Close Attention to Search Engine Optimization

Significant strategies and concepts like roofing SEO services come into play when we are discussing reducing your spend on Google ads, particularly keywords because they form the backbone of any successful PPC campaign.

So, if you want to get most out of your roofing marketing efforts, pay close attention conversion rate optimization and ranking your site on top of SERPs.

Google ads are lead generation machines that can be altered or influenced to produce desired results. Thus, getting qualified leads and higher conversions.

If you diligently follow the basics of CRO and SEO, you can reduce your cost of acquiring new leads. If you want to dive deeper, feel free to contact our roofing SEO experts for assistance.

 
Capture Lost Leads with Retargeting

When a homeowner needs a new roof, they will do some research online, ask for recommendations from family or friends and shop around for the best price before they finally make a decision. Many times a potential client is willing to contact your roofing business, but along the way, something pops up and distracts him from doing that. With roofing retargeting, you can win that lost lead back to convert.

Retargeting is the right way of acquiring more qualified roofing leads at a reduced rate because they are already warm; they have already checked in your roofing website.

 
Use Videos for Your Roofing Ads

Since prospects have short concentration spans, using a video to showcase your roofing services might keep your business ahead of the competition and boost your conversions. Roofing videos tend to give real-time experience, without leaving to the imagination. Therefore, by using videos, your business stands a good chance of enjoying higher conversions and reducing its Google ads spend.

 
Capitalize on Mobile

With the advancement in technology comes an increase in smartphone use. This implies that many of your clients will be using mobile phones to engage with your roofing business. So, how do you optimize your roofing website to give a pleasant experience to mobile users?

Most roofers tend to focus on more website ads that are optimized for desktops, without knowing that the vast potential lies in mobile advertising.

Focusing more on mobile-friendly sites comes with its benefits; for example, you can use in-apps to target particular clients. These can lead to higher conversion rates and a steady stream of qualified leads-reduced cost of acquiring such leads.

Improve Your Roofing Website Performance

If your business has a poorly-designed roofing website, prospects will not spend much time looking for your services. Therefore, you have to create a more exceptional user experience so that prospects would love to stay on your website and learn more about your roofing services.

Monitor your website loading speed regularly to make it appealing to prospects. If a potential client comes across a roofing site that loads slowly, they will likely leave to your competitors.

Lastly, check your roofing website compatibility with various screen sizes, browsers, and mobile devices. 

Use Different Marketing Platforms

In the world of roofing marketing- the more prospects you reach, the higher conversion you will get at the end of each day. To achieve this, you need to use various platforms like Facebook ads, LinkedIn ads, Google Ads, and Amazon Ads. This will make sure that you have an extended reach and more opportunities of converting prospects into clients in the shortest time possible.

Both Google and Facebook ads have adapted to the people’s searching trends, and they have modified their adverts according to ensure they achieve desired objectives. Likewise, you need to consider other advertising channels to make sure that you are reaching the right prospects. 

What Next? Scale Your Roofing Business

Since the goal of any marketing campaign is to lower costs and improve ROI, we trust that the tips discussed in this post will help you grow your roofing business through Google Ads.

Just know that your roofing company’s success and profits depend on improving your conversions, so it is incredibly crucial to assess how many conversions you generate against what you spend for each click.

 

If your roofing business is struggling to run high-converting PPC ads, kindly schedule a free strategy session with our experts today for assistance!

 

Categories
Growth Strategies Lead Generation Local SEO SEO

Why Your Roofing Business Needs Local SEO

What Is Local SEO?

Essentially local SEO is the effort it takes to get listed higher in map results, whether in google maps or apple maps.

Why Your Roofing Business Needs Local SEO

Are you looking for an online lead generation strategy that will increase sales for your local Roofing business? Then don’t worry because you’ve come to the right place. We specialize in providing local SEO services that are custom-designed to meet the needs of different Roofing businesses.

As a company, we are aware of the fact that local searches are a major source of leads for small businesses. And those that have incorporated Google maps in their local SEO often get up to 90 percent conversions from searchers in terms of traffic, calls, and leads.

That’s why we are committed to providing small businesses like you with a tried and tested strategy that will not only strengthen your SEO but also give you consistent results. We don’t just say it. We deliver solid results.

Why We Stand Out From the Rest In Terms Of Roofing Local SEO Services

Despite having many SEO service competitors in the market, our company has managed to stay on top of the game quite consistently. That’s largely attributed to our proven processes and the excellent results we deliver to every single client that chooses to work with us. We simply have a solid track record that is unmatched in the business.

Having worked with hundreds of companies with multi-location businesses, our local SEO team has the vast knowledge and experience to handle even the most complex of issues relating to local search. Our SEO services are so exceptionally good that other local SEO companies seek advice and help from us on issues or problems they’re unable to solve.

Another thing that makes us a favorite SEO company for most local businesses is RESULTS. Once you link up with us, we’ll work round the clock to ensure your business gets the online visibility it deserves. That means within no time you’ll start seeing huge traffic, leads, and calls coming in.

Should you have any concerns or inquiries about the local SEO strategy or plan we are offering, our team of experts will be there to attend to you. If our competitors can consult with us on certain SEO matters, then what SEO solution can’t we offer to local established and growing local businesses?

Strategies That Go Into Roofing Businesses Lead Generation Plan

Attracting potential customers and prompting them to take action is never an easy task. However, with a well-planned SEO strategy, you (as a small business) can actually get massive traffic and leads that you never imagined. Whether you are starting out or have been in business for years, improving your local search is the only way to grow immensely.

There are many things you can do to get the desired SEO results for your local business. But it’s not always about spending lots of money. Rather it is about the specific SEO strategy you adopt for your business. So, letting a professional local search professional handle the job for you can really pay off.

As an expert in local search, we focus on four main aspects. These include the following:

  • Competitor analysis for customized local SEO solutions
  • In-depth and detailed on-page optimization
  • Amplifying business’ visibility, with the aim of attracting and converting potential clients
  • Top ranking maintenance for endless visibility

Generate More Roofing Leads Through Proper Local SEO

The use of roofing map listing optimization and local SEO (search engine optimization) is imperative in today’s competitive online world. Imagine this. If your website doesn’t contain your city and state, cross intersections, your phone number, and other local, Geo-targeted ads, how do you want your client to find you. And, how would you expect people to find you from mobile devices, if they are searching for something like “roofer near me” or “roofing company in XX, WA” (or any other city/state/zip combination)?

More often than not, people are not going to find your company if you aren’t using the proper roofing local SEO tactics to help your roofing business outrank competitors in the local area. And, this is costing you a lot of visits, potential ROI (if you’re not properly targeting your campaigns), and obviously, you’re missing out on having your site rank on Google’s first page. So, how do you go about implementing roofing map listing optimization and other local service listings?

1. Use location-specific roofing keywords

There are major landmarks, intersections, businesses, popular street names, and major cities/hubs in the US. So, no matter where your roofing company is, make sure to incorporate those location-specific keywords onto your roofing website, so people know where to find you.

For example, “located near Walmart on 5th and James,” is extremely local to an area. You’re using a huge company name, plus you’re indicating a cross-section on your roofing website. It’s going to help your roofing business outrank other competitors who aren’t doing this and utilizing roofing specific keywords on their roofing website.

The more local your site is, and the more geo-targeting you do, the easier it is going to be for local clients to find you, and for Google to list your Google my business page on their roofing website.

2. Keywords need to go on website pages

When building your roofing website, make sure you’re incorporating your location on your website pages. On the about us page, for example, you can add something like “top roofers in Lancaster, PA.” Or, on your services page, include the services your company offers, followed by the city/state/zip, or other local-specific listing details.

Just like optimization of your site for industry-specific keywords, you also have to do this with local roofing SEO to ensure your roofing website is found on local searches that people are entering on Google.

3. Title pages and metadata matter

Most roofing business owners have no idea what metadata is. It’s that short description that you see beneath a website when people do an SEO search for anything online. If you include your location, address, physical landmarks, which are nearby, and roofing specific keywords, this is going to help your roofing website rank on Google’s first page for several industry-specific keywords.

And, when people know where to find you, and where your roofing business is located, they are far more likely to visit it, as opposed to a competitor. This is especially true if you have great ratings, and provide the specific services that the client needs. If nothing else, they’ll at least call your roofing business or email you, even if they don’t physically come into your store.

4. Consistency matters

If your Google My Business listing has one address and phone number, but your roofing website has another, you’re going to confuse your clients. In utilizing roofing map listing optimization and listing your roofing business on different platforms, make sure everything is the same on each of these pages.

If you have a review site, Yelp listing, Google My Business listing, contact us page on your roofing website, and list your address elsewhere online, it should be consistent from one place to another. This not only adds credibility to your roofing business, but it makes it easy for people to find you when they are doing local searches for roofers in the area. If you have different information everywhere online, people might believe you are a scam artist or spammer, and they might not trust your company to be a reputable one. So, make sure you know what’s on the web, and that the information you are listing about your roofing business (and where it is located) is consistent no matter where a client would find it online.

5. You Need a Google My Business Account for your Roofing Company

It’s free, and it’s Google, what more do you want? With a Google My Business account, you’re doing one of the best things possible for your roofing local SEO ranking possible. You have your roofing business listed for free on Google’s business page. Therefore, people who are looking for a local roofer, no matter where your company is located will find you on Google’s business page.

This will also help with organic SEO ranking over time. It does take some time, and there is a trickle-down effect, but over time, you will notice that your roofing business site is going to rank highly on Google, for various keywords, and for local listing services as well. This is what you want as a roofing business, and you want to make it as easy as possible for people in the local area to find you when they are searching for a roofing company for any type of roofing services. So, make sure you list your roofing business. It takes a couple of minutes to do, and it’s free, so there’s really no excuse for you not to be listed if you are a local roofing company trying to be seen online.

Don’t know where to start? If you need roofing map listing optimization, are in need of online ad placement, PPC ads, and organic traffic, and want to ensure the highest roofing local SEO ranking possible, BlackStorm can help you with your marketing efforts. It is hard to know where to begin or what to do if you aren’t familiar with online optimization and marketing or ad placement. Therefore, as a roofing business owner, you should allow a professional design and marketing team to do the work for you.

Contact our team for a free quote and walkthrough of the listing and roofing local SEO services that we can provide to help your roofing business outshine competitors in your local area and within your niche.

Ways a Local SEO Agency Can Help

Competitor Analysis

There’s no one size fits all process. That’s why we analyze the competition to figure out the best path to get your business results.

On-Page Optimization

Our in-depth approach consists of deep, detailed oriented on-page optimization that sets the foundation for your local SEO success.

Our Visibility Process

We amplify our clients’ visibility with a proprietary process that’s much more than a typical SEO strategy. Attract visitors, then convert them!

Top Ranking Maintenance

We perform well for our clients to get them ranked, but we work even harder to ensure their rankings and visibility stay forever.

Categories
Growth Strategies Marketing Promotion

How To Start Your Own Roofing Company

Most professionals look for ways to turn their profession into a business that supports them, their family, and their employees. Starting your roofing company is an excellent way of turning a hobby into a lucrative business. Starting a reputable roofing business involves more than knowing how to install, repair, or replace roofs. An established roofing business needs good organization, patience, knowledge, people-skills, perseverance, and other traits. In this article, we’ll go through the entire process of How to Start Your Own Roofing Company. So, wear your entrepreneurial hat and jump on the bandwagon.

How To Start Your Own Roofing Business

1. Save Money

To start any business, you’ll need money to fund your dream. This money should be enough to support all the business requirements. The amount of money, which is your working capital, will depend on your business needs and business model. As a beginner, most roofing business owners recommend a slow initial growth. In this case, you should recover your investment in machinery before buying more.

2. Define Your Business

Before starting your own roofing company, you need a well-defined business plan. This might seem challenging if you don’t have any formal business training. However, you can still use the internet to get ideas on how to formulate a perfect business plan for your roofing company. A roofing business description should have the following:

Name of Business

A business name will help customers find you, talk good about you or even recommend you. A good business name should define your company, what your services, and impress investors.

Where is your Service Area?

Defining your service area will help you to identify the target audience, the prospects, competitors, and client preferences. By knowing all this information, it becomes easier to get the attention of your target audience.

Who is your Target Market?

Knowing your target customers will help you define your work policies to suit their preferences and interests. For example, since you’re starting a roofing business, potential customers include the residents, construction contractors, proprietors, and other small company owners in the region where your business is located.

What Services will be Offered

Choosing to focus on a specialty or niche will make your company stand out from all the other roofing business companies in your region. Focusing on a specialty will bring not only repeat customers, but also lots of referrals from them. Niches in the roofing business include;

  • Residential or Commercial Roofing- You may choose to specialize in offering residential roofing or commercial roofing services. Most roofing companies prefer specializing in the commercial niche since they won’t have to deal with homeowners.
  • Roof Replacement, Repair, or Both- Your roofing company can also offer loads of other replacement and repair services. These include replacing broken and missing shingles, roofing tiles, gutters, Patching up holes on the roof, etc.

3. Setting Up Shop

How you set up your shop will determine your success or failure. The location is significant. Apart from the location, you should consider the following elements:

Form a Legal Entity

Forming a legal business entity for your roofing business prevents you from being liable if one decides to sue your company. A good legal entity will also help you maximize your financial opportunities and operational success. Common types of legal entities for roofing companies include:

  • Sole proprietorship- In this type of proprietorship, you operate your own business without a particular business structure. Your personal assets, business, and liabilities are also not separated.
  • LLC (Preferred)- This business structure will protect your personal assets from your business’ liabilities. All the profits and losses in this type of entity are taxed as income or loss to the business owners. This is the best type of legal entity for a roofing business.
  • S-Corp- Also referred to as subchapter, these corporations are closed corporations with limits on the maximum number of members. S-corps provide small businesses with a tax advantage by providing waivers on Corporate taxes.

Register with the IRS

The next step is registering your roofing business with the IRS. This will give you an Employer Identification Number. This number is simply a Social Security identification number for your roofing business. The number will also be used to file taxes.

Open a Bank Account

Opening a bank account for your roofing business will be the first step to legitimize your roofing business idea. A bank account for your business will also help you when filing the taxes. You’ll also be able to keep track of company expenses, receive or deposit payments, manage salaries, and plan your company budget more accurately. The following should also be done after opening a bank account for your company.

  • Get Checks- Most customers still prefer to write checks; that’s why you need to get checks. You might also find the need to accept checks, which are more convenient than the cost and hustles of processing credit card payments.
  • Bank Card- Bank cards can help you make payments and purchases without carrying cash or relying on credit. Bank cards can also remove money directly from your company bank account. You can get a bank card for your company as long as you have a different business account for your company
  • Possibly a credit line- A credit line is just like a financial safety net. It allows you to have extra funds whenever you need them. You won’t need to complete lengthy applications or vet potential lenders in order to get extra funds.

Get Insurance 

From the day you start your business, you expose it to several risks. Your business is already at risk even before starting your first project. That’s why your business needs insurance. One lawsuit could wipe out your roofing business even before it starts. To get the best insurance deals, you can use a Broker- Brokers are advisors and will help you get the best prices. Types of insurances include:

  • General Liability Insurance- This insurance covers customer property damage, customer injuries, and all other related lawsuits. If your roofing business is sued as a result of injury or property damage, you may have to pay a lump sum for compensation. General liability insurance will help cover these types of events.
  • Sub-Contractor Liability Insurance- s a general contractor, your company will be responsible for completing all work for any roofing project you partake. All the subcontractors you contract to perform a job will be liable to you, which makes a subcontractor insurance a vital element of protection. While most General Liability policies cover liabilities caused by subcontractors, others exclude independent contractors. In this event, you’ll end up paying for the damage caused by your sub-contractor.
  • Workers Compensation- Your business also requires a workers’ compensation insurance for your full-time and part-time workers. This insurance will cover your employees if they get injured or fall ill after getting a work-related accident.
  • Professional Liability Insurance- A Professional Liability Insurance is also appropriate for your roofing business since your niche involves consulting with customers and recommending specific roofing products and treatments. Professional liability insurance protects your company from the cost of legal claims if your recommendations or advice results in a loss to your customer.
  • Vehicle Insurance- If your business is using vehicles to transport employees and equipment and to job sites, you’ll need vehicle insurance to cover all accident-related expenses in case your company vehicle is involved in an accident.
  • Umbrella Insurance- While the general liability insurance covers most claims, you may get lawsuits or accidents that may be so disastrous such that they threaten to deplete your primary coverage. In this scenario, the umbrella insurance will shield you from paying out-of-pocket fees to cover damages that surpass your primary policy.

Get a Bookkeeper and Accounting Firm

Bookkeeping will help you maintain accurate financial records. Moreover, the law also requires companies to maintain accurate records and books.

Don’t do bookkeeping on your own unless you professionally trained in this field. Trying to handle everything by yourself will make you lose focus and motivation, which can stall the growth of your business.

You also want your accounting to start right to avoid headaches down the road, that’s why you shouldn’t mess your books by doing data mistakes like missing entries, data entry errors, double entries, and interchanging types of expenses. Hiring a professional bookkeeper and accountant will help you avoid these mistakes.

Obtain all Necessary Permits & Licenses

Just like insurance, permits and licenses are required for your roofing business. The requirements vary from one state to another. Licenses and permits enable you to operate a legal roofing business. You can obtain business permits from your city or town hall. A roofing business needs the following permits and licenses:

  • Local Business Permit- You can obtain a local business permit from your city hall or town. The government may be required to do planning, zoning, and safety inspection approvals before giving you the permit.
  • State Contracting License- A general contractor license allows you to hire subcontractors, gain respect among potential clients, and amongst colleagues. However, getting a state license is an involving process, that requires you to meet certain requirements along the way.

4. Form/Nurture Relationships

Establishing your roofing company as a trustworthy entity is key if you want to dominate your local market. You can do this by applying the following tips to ensure that your brand presence and performance are consistent and up to date.

Hire or Outsource the Roofing Work

Hiring or outsourcing some roofing work can ease some of the time constraints and stress that may be caused by working alone. Even though you might prefer these services yourself, outsourcing some tasks to companies that specialize in particular aspects of your business will provide relief, particularly when working with fixed time frames.

Hire Professionals

Professionals thrive when because they have diverse ideas of how to best deliver on a certain project. As a startup, you should value this diversity and cherish the chance to hire professionals who will bring unique ideas and fresh perspectives to your company. True Professionals won’t cost you money; instead, they will save you money by providing expert opinion on all matters. Consider hiring pros when hiring Marketing, Accounting, Legal, and Insurance Agents. They will know industry secrets and tricks that would take years to learn on your own.

Suppliers

The next step is determining the type of roofing material you’d use depending on their demand and the type of niche your company majors in.

  • Get the best pricing- After identifying your preferred brands of roofing materials, you should talk to roofing suppliers in your area. Confirm if they have what you need and if they will charge you for delivery. Also, ask if you can buy the materials on credit, and look out for special promotions or rebates from manufacturers. Work with the supplier with the best pricing and quality goods that best fit your needs.
  • Get credit lines- It’s also important to get a supplier that gives you a good credit line. This will help your company to deliver still, even when having cash flow problems. Also, note that credit line limits for commercial roofing companies are different from those of a residential roofer.

5. Get Leads

Getting leads is among the main challenges faced by new, roofing businesses. However, getting high-quality roofing business leads is the core of any new business. Below are tips on how to generate residential and commercial roofing leads for your new business.

Hire a Marketing Agency

Hiring a marketing agency like BlackStorm that specializes in marketing roofing companies will help you get good leads. Most of these agencies are well-equipped with extensive knowledge of marketing. Most of them have worked with different roofers, which has given them the skills and experience to deliver the desired results.

Branding

Most new roofing contractors overlook the importance of a good brand. A solid brand identity is vital in creating customer loyalty. You can use the following items to define your roofing brand and drive your roofing business to success.

  • Logos & Colors
  • Business Cards, Letterheads, brochure, uniforms, vehicle graphics
  • Website

Promotion

You also need to promote your roofing business for it to grow. You can use the following tools to promote roofing business.

  • SEO- SEO offers a great platform to provide valuable roofing content to your potential clients and generate business leads for your company. SEO also has the following advantages: It brings in the highest volume of leads possible area, and it’s a long term investment that will pay off down the road
  • Google Search Ads (PPC)- Even though it’s costly, PPC is among the fastest and most effective ways to generating leads for your roofing business. Your ads will start running in less than a week if you do it correctly. PPC has the following benefits: Leads are hot because they are searching for a roofer in the area, and even though it’s a bit costly, it has immediate results
  • Yard Signs- Yard signs are also great lead generators, as long as you place them at the right places. An effective marketing strategy using yard signs requires variety, creativity, and consistency. “Looking for a Roofer? Call ###-#### yourwebsite.com”, this is a good example of what to write on a yard sign. You can also place one in the yard of every job you do
  • Door Hangers- This is also a very cost-effective way of reaching targeted neighborhoods. You can use these tangible pieces of ads placed in a prominent location to win new clients. You can also offer a discount to every house in a neighborhood your working in for the inconvenience of you being there
  • Direct Mail- If done correctly, this can also get you valuable roofing leads. You can email well-designed postcards and leaflets to prospective customers, especially those in areas that are mostly hit by natural calamities.
  • Google Display Ads- This is an advertising ad from google that has no minimum or maximum price, you can make the adjustments to match your budget. Its advantages include: They’re just like Online billboards, but much cheaper than billboard advertising, they offer a quick and cost-effective way of getting your brand out to your local area, and unlike billboards, people can click on your ad and get more information. Billboards need one to remember the contact details.

6. Book Appointments

After fully setting up your company and all the marketing strategies, you’ll start booking appointments with potential and existing clients. When booking an appointment, always keep in mind the following:

Answering the phone

Always answer the phone Right away, because mobile phone calls are the lifeblood of any roofing company (Treat them with importance).

Smile

Answer all calls with a smile (yes, they can hear it).

Client Satisfaction

Ensure that your clients are always satisfied by being empathetic and helpful

Collect Information

Collect and record all the information about a particular project accurately. Avoid omission errors, which might lead to underpricing or overpricing a project.

Work with their schedule

Work with your client’s schedule to avoid inconveniences that may leave your clients less satisfied.

7. Sell the Job

Selling the job is among the most important aspects of your company. Always do the following when meeting with your clients:

  • Show up on time
  • Look professional
  • Be an advisor, not a salesman

8. Build Systems

With time, your roofing company will need systems that are up to date with the current technology. You can make use of several types of technologies specifically developed to manage roofing businesses, functions, and tasks efficiently. A well-established system helps company owners, production teams, salespeople, and even office staff to manage roofing jobs easily.

9. Improve on Everything

Roofing is a service-based industry, and the profits can fluctuate from time to time. Factors like natural calamities, weather occurrences, and excess material orders will impact profits. That’s why company owners and the upper management needs a lot of planning to boost the profits. Growing your roofing company depends on new ideas and clients, which can be achieved by:

  • Keep your website up to date
  • Improving on your advertising strategies
  • Improving on your phone skills and booking rate
  • Improving on sales skills and closing rate
  • Improving customer satisfaction

Final Tips

Although you’ll be able to do most roof evaluations, installations and repairs yourself in the first weeks after launching your roofing company, you’ll eventually need to employ a team of experienced roofers. As your business grows, you’ll reach a point where you’ll be managing a team of roofers from your office. Pay attention to work ethic and experience when hiring roofers. Your company needs skilled individuals whore are ready to work hard. Go through every candidate’s work history and references and to get a clue whether he/she is best suited for the job.

Categories
Growth Strategies Lead Generation Promotion

Five Keys to Booking a Roofing Appointment

As a new roofer, trying to book a roofing job can be overwhelming. If you are a new roofing contractor, you will find out that filling your schedule with booked appointments may take some time and effort. Fortunately, this post will give you surefire tips that will help you line up new customers for your roofing business.

First Impression

When answering the phone for a roofing inquiry or responding to an internet lead, the first impression you give to a client can go a long way to booking a roofing appointment. Roofing contractors tend to have the worst reputation of being shady, rough, and dirty. You can stand out from the stereotypes by oppositely presenting yourself. A friendly smile while being on the phone will help to break the ice of a potential client, and yes, they can hear a smile. If you don’t have excellent communication skills, several online resources can help you out, or you should hire someone who is. A well-written phone script can help to portray a high level of professionalism.

Honesty

Many storm chasers are out there to make quick bucks but deliver poor services. I would advise you to under-promise and over-deliver rather than exaggerating their skills and fail to attain the desired results. The pressure, particularly when you desperately need a job, is to promise more than you can do and at a cheaper rate, to get a roofing job. This is a very harmful practice. You can quickly get into trouble with clients who have paid for your services, and yet you fail to deliver as agreed.

If a client requests you to perform a specific roofing task, be open about your skills in that area. Don’t fear to tell them that you are not a specialist in that particular area and that if you book the job, you won’t deliver exceptional results. Clients appreciate honesty, and you will gain their trust. You would be surprised by the high number of customers who appreciated my honesty in sharing with them my weaknesses and strengths.

Don’t be too anxious to take on a roofing job that you cannot complete without giving a customer a set of honest expectations. Believe me, your clients will appreciate this, and you may end up getting several referrals.

Be honest about the status of your potential customer’s roof. Don’t advise them to install a new roof while a minor repair can extend their roofs’ life. That is unethical and plain dishonesty. Since you don’t expect someone else to do that for you, and then do it to your existing or prospective customer.

Lastly, remember to be honest about the timeline of the project. If you know that you cannot complete a particular task this week, don’t promise that it will be completed within the week just to book a roofing job.

Knowledge

It is crucial to be knowledgeable and organized when dealing with a potential roofing client. Understand your pricing structure and roofing lingo. Be honest and confident when discussing the best way to complete a roofing project. I understand that some roofing knowledge comes from experience, so it may be hard to be an expert in roofing services you are not familiar with. That’s where the concept of honesty comes into play.

I remember there was one roofer who used to respond, “That’s my specialty” when any prospective client asked about specific roofing services. In simple terms, every roofing service that the client wanted to be his specialization.

He has “Fake it till You Make it attitude.” But that is not the best method to book a roofing job. It would be advisable that you gain a lot of roofing related experience and learn so that you can help clients make a better decision. If you opt to have a roofing specialty, then put a lot of effort to learn all that you can to become an expert in that field. Many clients can quickly tell when a roofer doesn’t know his specialization.

Value

All clients want to know whether or not they are getting good value for their money. There are several methods of giving clients value without wasting your income. One such way is adding extras, in addition to what the customer wants at no extra charges. This could include cleaning all the gutters after completing a roofing project or doing a free roof inspection after storm damage. Be honest about your pricing.

Giving clients value does not imply that you should always start with a higher price and afterward offer ‘the extras’, but this method is a common practice in some regions. In some cultures, you will take the customer around and round before settling on a price. However, this is not acceptable in some areas, especially in the United States. So, it is suitable for customers to know the value that they expect from once they hire you for services.

Communication

Communication with a potential customer can make all the difference between booking a roofing job and never hearing from the client again. Beginning with the initial call, make sure that you communicate with your client effectively. Make sure that you obtain all the crucial contact details and the correct address. Set up a clear timeline for the appointment if the client would be required there. If you are going to arrive late, then it would be courteous to call the client and update them on your status.

After the first meet-up, you should try to do a follow-up to keep the lines of communication open with the client. A follow-up phone call, text, or email can be effective ways to make the customers take appropriate action. If you follow the other four points we have discussed above, you should be able to persuade the clients into an agreement.

Be patient. Not hearing from a prospect does not imply an automatic “No” to your request. I recently got an email from a client after two years telling me that he is ready to start his roofing project.

If implemented correctly, these five tips will help you book more roofing jobs. Always remember that no matter the technique you use, you will not book every appointment. In fact, if you are booking every roofing job that comes your way, your prices might be too low.

Now, got out and book some roofing jobs today!

Categories
Growth Strategies Lead Generation Marketing

10 Potential Marketing Problems For Roofing Businesses

Unfortunately, Roofing businesses, like yours, are really struggling these days to create a reliable flow of new Roofing Clients and finding it challenging to get more referrals. Worst of all, you know that awful feeling of hearing former clients went across town to a Roofing competitor’s company – when you never even knew that your client was dissatisfied.

If these are becoming common experiences for you, and if you’re smart enough to realize how important it is to do something to shift the tide in your company’s favor, keep reading.

PROBLEM #1) You Don’t Have A Reliable Way To Get New Roofing Clients Whenever You Want.

Without a no-fail system for attracting new clients to your Roofing business, it’s a matter of time before your “feast or famine,” client flow becomes more famine than feast. Providing excellent Roofing Client care is not enough to grow your Roofing business and keep your doors open. Even your most loyal long-term Roofing Clients may one day move away – and every Roofing business has some percentage of clients who are always changing companies.

That’s why it’s critical to have a reliable way to attract new Roofing Clients to your Roofing business. Without a way to get new Roofing Clients, it’s like you’ve got a slow leak in your company, and it’s just a matter of time before you no longer have enough clients to keep your Roofing business open.

A steady stream of new Roofing Clients is the lifeblood of any successful Roofing business. Without a surefire way to attract new Roofing Clients, it’s a matter of time before your Roofing company will be empty too often for your business to survive.

PROBLEM #2)You Don’t Have A Hassle-free Way Of Engaging With Prospective Clients To Make Them Feel Yours Is The Only Roofing Business For Them.

Masters of the sales process understand that selling is about creating momentum. The goal is to get prospective Roofing Clients to take the journey from curiosity to finally becoming a loyal and long-term Roofing Client. Seldom do people make an appointment with a new Roofing company on an impulse.

They often need a little nurturing to get them to move from the point of first becoming aware of your Roofing business until the day they actually make and keep an appointment with you.

Even if you’re able to generate interest among potential Roofing Clients, that’s no guarantee you’ll ever find choosing your Roofing company. If you’re not helping them become convinced in their own hearts and minds that yours is the business they should be attached to, they’ll find another Roofing business nearby and become their new Roofing Client instead of yours.

If you can’t engage with your prospects, you are guaranteed to lose thousands of client dollars every year.

PROBLEM #3) You’re Getting Less Traffic To Your Website Than Your Competitor Gets.

It doesn’t matter that you’re the better Roofing. If your competitor is getting more website traffic (people actively looking for a new Roofer), he or she is also getting more new Roofing Clients than you are.

A wise farmer once said, “Don’t put all of your eggs in one basket.” Even if most of your new Roofing Clients come to you by word of mouth (and that’s always the best kind of new Roofing Client – one who knows, likes, and trusts one of your existing Roofing Clients and heard great things about your Roofing company from them), these days you must have a website that attracts high numbers of highly-targeted traffic.

It’s crucial to get all the website traffic you can in your local area because these are the people most likely to come to you and become lifelong, loyal clients who tell their friends and neighbors how wonderful you are. But if your competitor is getting the lion’s share of all those people searching for a roofer in your area, you will continue to fall further and further behind.

Insufficient website traffic is a serious problem that your competitors may already be welcoming new clients into their Roofing business who might have been yours.

PROBLEM #4) Having A Low-converting Website

You may not be making the most of the website traffic that manages to slip past your competitor’s site. It’s a fact – today’s website not only is your single most important advertising tool, but it also communicates who you are and what you do. But beyond this, it should also accomplish its primary job – to generate new Roofing Clients! Does your website do that? Are new Roofing Clients finding you through your website? Are they calling for an appointment or filling out the contact form because of what they saw on your site? If not, you’re losing money – and chances are, they are now your competitor’s new Roofing Client rather than coming to you.

A client’s first exposure to your Roofing business is your website. You will not get a single new Roofing Client who has not already looked at your website. Even if the client was referred by another client, they’d still check out your website before calling you.

Research has shown that your website has only five seconds to grab visitors’ attention before they move on to the next site. They must be able to clearly determine what you’re trying to communicate and how to navigate quickly to relevant information. Attention-grabbing graphics and clear, action-oriented text are critical to your website doing its job – generating new Roofing Clients!

Not having a high-converting website can mean losing hundreds of potential Roofing Clients. When new clients end up going to another Roofing business instead of yours because their website was more effective in getting them to call for an appointment, it’s taking money out of your pocket and putting it into your competitor’s.

PROBLEM #5) You Might Be Invisible To Your Mobile-using Prospective Roofing Clients.

It’s a mobile world now. There are lots of people who do all of their online searchings from mobile devices (cell phones & iPads), and if your Roofing business isn’t showing up, you’re losing potential Roofing Clients. In fact, in 2013, mobile phones surpassed computers as the most commonly used web access device. Not surprisingly, your everyday website loses impact when viewed on a mobile device and may not even format correctly.

If you want to go after active, financially-sound Roofing Clients, you have to be able to attract them on the device they use most often – their smart-phones. Think of this as a mobile sales tool – a way to attract Roofing Clients who are researching you on their phones. Will they find your Roofing company at all? Will they find a site that loads quickly, is easy to read and simple to navigate? Or will they get frustrated by trying to pinch and zoom to see the information they need before they call for an appointment?

If they can’t research you on their phones quickly and easily, they will most likely get frustrated and move on to the next Roofing business they find. You’ll lose out on a highly-valuable Roofing Client base that is right in your neighborhood.

Not making a great impression on mobile devices will mean losing hundreds of potential geo-targeted Roofing Clients.

PROBLEM #6) Not Taking Care Of Negative Online Reviews.

Believe it or not, one negative review can make or break a Roofing business. With the emergence of online review sites, everyone shares opinions—positive or negative, true or false, useful or just plain ranting—and for many businesses, these reviews have a significant impact on the bottom line.

Research into online reviews has shown that a one-star difference in ratings can result in a 9% difference in revenue. This means that a difference between a three-star review and a five-star review can cause an 18% difference in revenue. With that in mind, a highly reviewed Roofing business has a lot to lose, while a poorly reviewed Roofing business has a lot to gain from investing in online review management.

It’s critical to your Roofing business to manage these major client review sites:

  • Yelp
  • Google+
  • Facebook
  • CitySearch
  • Online Yellow Pages
  • Angie’s List

These are just some of the go-to websites for customers to research s. Not cleaning up negative reviews will mean you never even get the chance to meet and treat many of the new Roofing Clients who were headed in your direction.

PROBLEM #7) Not Having A Solid Strategy For Getting Referrals.

It’s clear that trust and proper communication are critical to the success of any Roofing business. It’s all about building trusting relationships. Once you’ve done this, your current Roofing Clients will find their anxieties and concerns are eliminated or greatly reduced. They’ll find it easier to make decisions about services. Just as importantly, these Roofing Clients will feel far more confident, referring to their friends and neighbors to you.

Unfortunately, referrals don’t just happen automatically because you’ve provided excellent service in a warm and friendly atmosphere. Without a proven process in place that generates referrals, you will miss out on a steady stream of new Roofing Clients.

Not having a good referral strategy will mean your clients’ friends and family never even hear about your Roofing business and end up going somewhere else for service.

PROBLEM #8) Not Having An Easy Way To Stay At The Forefront Of Your Roofing Clients’ Minds.

If you’re not bonding with your Roofing Clients and prospects and nurturing those leads, they’ll go to someone who does. Studies show that most customers leave businesses because they feel unappreciated – not because they had a bad experience. Many Roofing businesses are missing one of the most important aspects of profitable communications – following up with your Roofing Clients! It’s such a simple concept and yet overlooked by many Roofings.

Why? Because most roofers just haven’t grasped the importance of this process. In fact, many roofers are leaving up to 80% of additional business on the table because they don’t see how critical it is to keep in periodic contact with clients. Market research shows that it takes multiple contacts to gain client trust and loyalty – critical to any Roofing business.

Not having an easy way to stay in touch with existing Roofing Clients and prospective clients means losing thousands of client dollars year after year.

PROBLEM #9) Your Staff Has A Serious Gap In Training That Is Costing You Money.

When a prospective client contacts your Roofing company, what does your staff do? Have they been trained to answer the phones in a way that makes these potential new Roofing Clients eager to call for an appointment? Do they know what information to gather? If not, it won’t matter how people find you – these new Roofing Clients won’t end up feeling like yours is the only Roofing business they should even consider going to, the one where they’ll receive the best service available in your area.

Businesses are tremendously busy these days performing company administration and safety tasks, and there is a lot of training that is available and mandatory for these tasks.

However, if your staff hasn’t been trained to engage Roofing Clients, build rapport with them, and make their overall experience in your Roofing company, one that delights them enough to tell others about you, you’re losing out on a great opportunity to grow your Roofing business. If your staff has not been trained to become client magnets, your Roofing business is missing out on the opportunity to make your Roofing Clients so loyal they’d never consider leaving you for your competitor.

PROBLEM #10) Throwing Buckets Of Money Out The Window Needlessly.

If you don’t know exactly how your marketing investment is paying off, chances are you’re wasting money. In fact, many Roofing businesses are in the same boat – they spend and spend, but never see a direct result showing whether that investment was effective at all.

When was the last time you looked at what you were spending on advertising?

Advertising your Roofing business is not a waste of resources – unless you’re randomly throwing money at the tactic of the month not evaluating your return on investment.

A mind is easily boggled with all the advertising options available for reaching potential Roofing Clients. A clearly defined set of goals for your ad campaigns will help you to choose the appropriate media to accomplish those goals. Know what you want your advertising to accomplish, so you can measure results and make decisions accordingly.

Wasting money on ineffective marketing can mean losing thousands of dollars. Not knowing how to measure the effectiveness of your marketing is just as bad.

Become an Authority and attract more high-quality Roofing Clients and sales for your Roofing business! Take the Roofing business Profitability Success Audit Now!

Take Our Roofing business Profitability Success Audit By Answering These Ten Simple Questions

Answer: Yes or No

  1. Does My Roofing Business Have A Surefire Way Of Attracting New Clients Whenever We Want To Grow?
  2. Is My Roofing Business Effective At Helping A High Percentage Of Prospective Clients Finally Make And Keep Appointments?
  3. Is My Roofing Business’s Website Getting An Ever-increasing And A Significant Amount Of Traffic From Our Local Area Every Month?
  4. Do New Clients Regularly Report That Our Website Helped Make Them Eager To Become Our Client?
  5. Does My Roofing Business Stay In Touch With Clients On A Regular Basis – Beyond Just The Appointment Reminder Cards Or Calls That We Make?
  6. Is My Roofing Business Resolving Negative Online Reviews Quickly?
  7. Is My Roofing Business Getting All The Referrals I’d Like To See From Our Clients?
  8. Does My Staff Need Improvement In Communicating With Clients?
  9. Does My Roofing Business Need Guidance In Making Wiser Marketing Choices?
  10. Is My Roofing Business Easy To Find Online, And Easy To Read And Use On A Mobile Device?

So, How Will This Make Your Roofing Business More Profitable?

If you answered “NO” to more than three questions, you can either do nothing and SLIP FURTHER BEHIND YOUR LOCAL COMPETITION or call us to schedule a free, no-obligation one-on-one Business Profitability Strategy Session in which we will help you create a tactical plan that will touch on each of these critical areas and UNCOVER WHAT SAVVY ROOFING BUSINESSES ARE DOING TO GET REAL RESULTS.” Armed with the right strategy, you can get the edge on your local competitors and put thousands back into your Roofing business.

In fact, it’s highly likely that you are ignoring and losing revenue and income that is going to your competitors. If you’re not careful, even the Roofing Clients you have might be going elsewhere.

 

Categories
Growth Strategies Lead Generation Marketing Paid Advertising PPC Reputation Management SEO Social Media Website Design

Should You Hire a Roofing Marketing Agency or Keep Things In-house?

Increase Conversions, Leads and Roofing Sales with an Experienced Roofing Marketing Partner

Should I hire a roofing marketing agency or create a marketing department in-house? When it comes to marketing your roofing company, this can be a crucial decision to make. You may get different suggestions from your business partners but still, be confused about choosing the right option.

There are several factors to consider when determining whether to establish an in-house marketing department or outsourcing to an experienced roofing marketing agency. These factors include cost, relevance, capacity, results, stability, expertise, and perspective.

So, let us examine some facts in detail to see if hiring a reputable roofing marketing agency is the right decision for your business.

Expertise

The roofing marketing landscape is competitive and complicated. With so many tactics available- including search engine optimizationwebsite design, pay-per-click advertisingretargeting, and social media marketing, to mention a few –it is nearly impossible to assemble an in-house marketing department with all the skills to implement your roofing business marketing strategy. Roofing marketing agencies have the skills, experiences, and tools that will help you get most out of your marketing efforts.

Cost

Hiring a roofing marketing agency to promote your roofing business online is cheaper than creating an in-house marketing department. Here is how: No staffing costs. When you hire an agency, there is no sick or holiday pay, pensions or salaries, no office to rent or software to buy. Just turn us off and on whenever you need us. Time is money, and marketing campaigns consume a lot of time. A roofing marketing agency understands how to optimize your PPC campaign.

Capacity

In the modern business environment, where every roofer is asked to meet ever-shrinking deadlines and wear several hats, creating an in-house department to market your services can be a considerable challenge. Hiring a marketing agency to promote your roofing business online frees up your time to concentrate on what you do best- running your roofing business.

Perspective

A good roofing marketing agency brings a new perspective to your marketing plans. It should evaluate your good ideas and challenge you on not-so-good ideas.

Stability

Let us assume that you have an in-house marketing department. What happens when one of your staff leaves? If your roofing SEO experts get hired by another company, that expertise and knowledge leave too. With a roofing marketing agency relationship, that concern vanishes. Good roofing marketing agencies have several members well-versed with a different aspect of online marketing; therefore, your marketing campaign never misses a beat!

Reporting

Mostly overlooked, your roofing marketing agency should be motivated to report on the results they have achieved over a given period. After all, a good roofing marketing agency must be able to demonstrate value and offer a positive Return of Investment (ROI) on your marketing dollars.

Choosing whether to outsource your roofing marketing to an agency or create an in-house department can be a crucial decision. But when is the best time to hire a roofing marketing agency?

 

4 Warning Signs it’s Time to Hire a Roofing Marketing Agency

Here are the telltale signs that will help you know whether time has come to hire a roofing marketing agency:

Roofing Sales are Stagnant

If you know that there is a massive demand for roofing services in your neighborhood and your sales team and prices are stellar, the problem with your lagging sales could be ineffective marketing campaigns. A straightforward way to know? A right roofing marketing agency offers a free brief strategy session. Book one and understand why your roofing sales are dropping day by day.

They will assess what you are doing now and offer ideas for improvement. You will come out knowing how your marketing strategy is messing you up, and a conviction that you should work with a marketing agency.

Your Marketing Results are a Miss or Hit

If your roofing marketing results have been a miss or hit, you might have concluded that inbound marketing does not give results at all. Could your blame lie with your inadequate marketing approach?

A roofing marketing agency will assess your goals and challenges carefully and draft a strategy to overcome those hindrances and achieve those goals. Over time, they will refine your approach to achieve a higher ROI.

Your Sales Department is not Generating Good Leads

Assuming that your salespeople are hard-working and skilled, it could be that your marketing campaigns are producing poor-quality or few leads. A good roofing marketing agency will monitor your current sales process and incorporate its marketing services with your sales team. With the support of your sales team, they will develop a stellar marketing plan based on real results.

Low Marketing Budget

Hiring an internet marketing specialist, content creator, PPC experts, web designer, and social media specialist can be very expensive, especially if you don’t have enough marketing dollars. Creating an in-house marketing department is out of reach for most roofing contractors, but you can still enjoy all the perks of all those skills and experience at the cost of one staff!

Make Your Decision

There are various reasons why roofers should hire an agency or do their marketing in-house. Both are viable methods of growing your roofing business.

After everything is said and done, your ROI is the most important number to your roofing business. Accordingly, your decision should be based on what will give you the highest ROI and grow your roofing business. Between the options, decide which one will provide you with the maximum benefits at a lower cost.

Are you trying to choose between a roofing marketing agency and an in-house sales department? Choosing the right roofing marketing agency is the difference between getting a Google penalty and growing your business, so you should not take this decision lightly.

 

Here are some reasons why you should choose the BlackStorm Roofing Marketing team to grow your business:

No Long-term Contracts

We allow results to speak on our behalf, and so offer month-to-month contracts to our customers. You will not have to fear being stuck with long-term contracts with Blackstorm roofing marketing.

Ownership Mentality

We market your roofing business as if we own it. We strive to learn every aspect of your roofing business model – from analyzing your competitors to calculating your profit margins.

Simple Monthly Reports that you can understand

We are always honest and transparent about everything we do on your roofing website. We track the results to the bottom line (ROI).

Industry Expertise

Unlike other digital marketing agencies, who specialize in several industries, we have got a soft spot for roofing companies. If you own a roofing company, then we can be your # 1 internet marketing partner.

If you want to know how we can help your roofing business to grow, feel free to schedule a free strategy session with our roofing marketing experts today!