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Jeannette Potter
8/09/2019 - Google

Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!

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8/15/2019 - Google

BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer

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Lindsay Bowen
7/18/2019 - Google

Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.

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Lisa Grant
7/19/2019 - Google

I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.

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Larry Phelps
8/25/2019 - Google

They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer

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Roofing Google Ads Google Assistant Google My Business

Why Is Your Roofing Business Not Showing Up on Google Maps, and How Do You Fix It?

Rank Locally On Map 3 Pack; Outrank the Competition and Book More Jobs With Your Google Map Listing

Confused, annoyed are all the reactions that roofing contractors express when they cannot find their company on Google maps. Ok, dominating the Google map results is one expectation, but not be found on Google maps at all! Not impressive.

Fortunately, this post will help you understand why your roofing business is not showing up on Google maps, and with simple fixes, you can try to resolve this problem.

If your roofing company is not showing up on Google maps, you could be losing valuable leads to the competition. For desktop and mobile users (mainly), a Google map is one-way property owners find local roofing businesses near them.

Reasons Your Roofing Business is not found on Google Maps

 

  • Location & Proximity

One of the main reasons your roofing business is not showing up on Google maps is that you are not situated in the city you are attempting to rank for.

Here’s an illustration:

I just came back from meeting one of our roofing client. During the discussion, they asked me why their roofing business is not appearing in Google maps. He typed in a targeted keyword and displayed the search results to me.

From my analysis, I discovered that the client was in a different city than what he was attempting to rank for.

  • Your GMB is Not Verified

If your roofing business GMB is not verified, your website will not show up on Google Maps. Usually, a postcard or a phone call is required for it to be confirmed with Google.

Please read our detailed post on how to verify, claim, and optimize your GMB listing.

  • Your GMB listing is suspended.

One of the worst nightmares a roofing contractor can experience is waking to find their website has been removed from Google Maps.

We get frequent calls from roofers who panic because their website is no longer showing up on Google search results.

This panic is excellent, mainly if the roofing contractor appeared on the top 3 Google search results. If the roofing website has been ranking well in local search but is suddenly nowhere to be found, this is what we experience mostly.

Here are some possible reasons why GMB is suspended:

  1. You have inserted irrelevant keywords in your company name field
  2. Multiple addresses for the same roofing company
  3. Multiple verified listings for the same company.
  4. Your NAP (Numbers, addresses, and Phone numbers) citation is inconsistent across the internet.
  •  It is Irrelevant to the User Query

Before we declare that your roofing company is not appearing on Google Maps completely, let’s check that you are not searching at it through the lenses of the unrelated search query. One way to check whether your roofing business is listed on Google Maps is to head over to https://www. google.com/maps/and go straight to your business address without looking for a specific key search term.

  • Your GMB listing Doesn’t contain Category Tags.

One great tool Google uses to give your roofing company more prominence is category tags. Category tags are typically labels you put on your business to help Google or search engines understand the kind of services or products you offer.

You can begin by selecting the main category tag, like “roof Installation Company.” This tag should describe your company as a whole. You can then include particular services your company offers, like “roof installation services.”

  • You Share an Office Space

If you share an office with another business, it can pose threats to both companies on Google Maps. Google doesn’t want to give a single address to multiple businesses.

Generally, this can be resolved by adding a suite number to your address. Supposing you and other companies in the same building have unique suite numbers, Google should note that difference. If you don’t have a suite number for your roofing business, reach out to the Google Help desk for assistance.

 

  • You Changed or Added Your Roofing Company Location Recently

Have you changed or added your roofing company address recently? If yes, that could be the primary reason why your roofing business is not showing up on Google Maps.

If you did that in the past three days that could be why you’re roofing website is not showing up on Google Maps. Google Maps takes time to update your listing, so it may be that your listing has not been updated yet.

On the flip side, if you changed your business’s address recently, there may be two main reasons your business may not be appearing on Google Maps.

  • Google Maps takes time to update your listing; so you may need to wait if you changed business address in less than one week
  • Verify the change of address with Google: therefore, request a postcard to update your business address.

10 Ways to Help Your Roofing Business on Google Maps and Get More Roofing Leads Online

So how do you make sure your roofing business listing rank higher on Google Maps? Here are some tips that will help you make the most out of your Google Maps listing:

1.Add Your Roofing Business to Google Maps

You cannot succeed in Google Maps roofing marketing if you don’t have a listing on Google in the first place. Begin the process of adding your roofing companies to Google Maps by registering or login into your Google My Business (GMB), then follow simple steps to create or claim a free profile on Google. Your company profile on Google is a free listing from GMB, which helps your business appear on Google Maps and local search.

You will be requested to fill out some important information about your roofing business, including:

  • Operating hours; opening and closing hours
  • Phone number
  • Website
  • Category
  • Address/location

Here are the simple steps you need to follow to add your roofing business on Google Maps:

  1. i) Head over to Google.com/maps on your smartphone and search for your roofing company name
  2. ii) If it appears in the drop-down menu with a location attached to it, congratulations, your business is listed in Google Maps. Skip this step and head over to the next section.

iii) If your roofing company doesn’t show up, you will see an option in your drop-down menu to “include a missing location.”

After you click that, you will be requested to add crucial business information listed above, like your website, category, and location.

  1. Claim Your Google Maps Listing

Another way of making your roofing business show up higher on Google Maps is by claiming your listing. Claiming your listing on Google Maps is one of the crucial steps to take when creating a local roofing marketing strategy. Using the free Google My Business listing, roofing contractors can claim their listing and manage how their details show up on Google Maps, search, and other digital properties.

The process of claiming your Google Maps listing is pretty straightforward. Follow these tips to get started:

i)Create a Google My Business listing to Google My Business and log in to your account. If you don’t have a Gmail account with your company domain name, you need to create one ASAP.

ii)Enter Your Company Address

Type the address of your roofing business, and if prompted, situate the marker on your company’s location on Google Map. If your company doesn’t have a physical location, but you serve clients within a particular region, you can enter the service area instead.

iii) Select a Business Category

Scroll through the list of categories until you identify one that fits your roofing business.

iv)Enter Contact Address

Enter a roofing website address or a phone number for your company, and later click “finish.”

3.Verify Your Local Roofing Business on Google

Once you have claimed your listing on Google, you need to verify your roofing business as well. This process is crucial to ensure that the business details are accurate and that only you have access to it.

Most roofing contractors opt to verify their Google Maps listing by mail. Google will send a postcard with a code to verify your company address, typically with two weeks of the roofer requesting verification.

4.Add Information to Your Google Maps Listing

Ok, now you have a Google Maps listing and Google My Business attached to it, you are ready to outrank your competitors on local search results. Here are some tips to help you optimize your Google My Business section to rank higher on Google Maps:

  • Be Consistent with Your NAP (Name, Address, Phone number) Citations

Google maps rank roofing businesses it can trust, and one way to show your company’s trustworthiness is the consistency of details about your company across the website. Besides, ensure your name is identical across all your digital properties.

b)Use a Local Business Phone Number

Google does not give much importance to toll-free numbers like (877and 800) since spammers typically use them. To avoid this, use a local phone number that contains an area code of your location. This will help your business to dominate Google Map searches and prove to searchers that you are actually located in that region.

5.Include Your Main and Tracked Number

If you utilize call tracking, apply a tracked number for your primary company phone number and a central number for your other number. This will get your most business calls through the tracked line, and Google can then match your number plus the one on your listing and roofing website.

6.Keep Your Operating Hours Updated

Google Map listings tell prospects/clients if your roofing business is closed, opened closing, or opening soon. (And like during the pandemic, whether it is closed temporarily, making it an essential roofing SEO strategy during the Covid-19). You are keeping your operating hours’ up-to-date signals to Google that you are trustworthy and active, which will help you rank higher for relevant searches. It will also save prospects from making a trip to your office only to find it closed (which can significantly affect your Google Map listing).

7.Describe your Business Clearly

The description on your Google Map listing should include a clear overview of your business to assist orient browsers, as well as unique qualities to persuade searchers. It should also reflect the tone of your roofing brand to establish meaningful relationships. Furthermore, make sure to include roofing keywords in your description to help your business rank for the services or products you offer on Google Maps.

8.Categorize Your Roofing Business Correctly

The category you choose for your roofing business is crucial for Google Map rankings. For your primary class, select that best represents the key offering of your roofing company.

9.Add Roofing Photos to Your Google Map Listing 

Google appreciates when you include original roofing photos in your listing. First, because it shows Google that you are an active listing that deserves higher rankings. Secondly, it is because Google is beginning to display images in the local search results.

If you don’t include photos in your GMB listing, it will end up showing a generic image on your Google Maps. Google Map roofing business listing without authentic photos are less appealing to property owners and don’t rank higher than those with photos. So to rank higher on Google Maps, you need to upload compelling and high-quality images to your GMB listing.

10.Get Google Reviews

Understanding that search engines like Google rank highly what customers want, it goes without saying that Google Maps will rank roofing businesses with many positive Google reviews. Well, how do you get Google reviews? So, when you create a company listing on Google maps, it instantly opens your company to reviews. Therefore, you need to be proactive in requesting reviews and responding promptly to all of them (whether positive or negative).

11.Consolidate Your GMB listings

If your roofing business has multiple phone numbers or locations in one listing, Google will discredit it. To remove duplicate listings to help your roofing business rank higher on Google Map listing.

Create Regular Posts to Your Google Map Listing

Google Map allows you to regularly publishing informative posts on your listing. Regular posting like this shows Google that you are proactively managing your listings, which can improve your rankings.

Ensure Your Roofing Website is Responsive

If you want your roofing business to rank higher on Google Maps, make sure it is responsive and operates consistently across any screen size or device. This is because over 60% of online searches come from mobile devices. Therefore if your listing directs property owners to a roofing website that needs zooming and punching, loads slowly, then your Google Map rankings will be impacted.

Add Local Roofing Keywords to Your Roofing Website

Another way to use your roofing website to improve your Google Map rankings is to prime it for local search results. Of course, this will not only help your roofing website appear higher on Google search results but also boost your Google Map listing. Make sure you include location-specific roofing keywords to your website’s primary pages like the about us page, homepage, blog posts, and even products or services.

Embed a Google Map on Your Roofing Website

Another tactic to show up higher on Google is to attach a map on your roofing website. Embedding a map signals Google that your company is situated where your listing says.

Let Blackstorm Roofing Marketing Team Help your Business Rank Higher on Google Maps

It can be an uphill task to understand why Google Maps is not showing your roofing business, but not an impossible mission, particularly if you get help from an experienced roofing SEO agency like Blackstorm Marketing. With many years of experience, our experts know how to drive results on Google for roofers.

With our local roofing SEO services, we can get your Google Map listing running where property owners can see it.

Google maps are so crucial for your local roofing business. If your company is not appearing on Google Maps, you could be losing business to your competitors.

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If you need help to make your roofing business show up and rank higher on Google Maps, Schedule a free strategy session with our experts to get started today!

Categories
Roofing Google My Business Local Marketing Local SEO Marketing SEO Social Media Voice Search

Top 10 Tips to Improve Your Local Roofing SEO Right Now

Get the Tricks You Need to Get Your Local Roofing Business Found By Prospects Online

Do you want to dominate local roofing search results but don’t where to start? If so, we will show you how to get that top spot without increasing your marketing budget. Local SEO is essential to small roofing businesses that operate on a specific region instead of a national scale. While national roofing SEO concentrates on searches worldwide, Local SEO focuses on showing up in search results in a particular service area. This strategy depends on promoting or advertising your brands and services to local customers and leads.

Improving your local roofing SEO implies more leads, more website traffic, and conversions because the tactic is more relevant to your local client base. Consider it as an updated version of your phone book. Search engines like Google or Bing use mathematical calculations or algorithms to determine how closely your roofing website page matches what the client is looking for.

Think local roofing SEO as a way of helping your company compete against large roofing brands that have unlimited marketing dollars to spend. By investing in specific local roofing SEO strategies, you can neutralize more prominent roofing brands that regularly optimize for broad roofing keywords and depend on brand recognition instead of unique value propositions to generate traffic. Here are the top 10 tactics you can use to make your local roofing SEO successful.

Create and Optimize Your Roofing Google My Business Account

  1. Create and Optimize Your Roofing Google My Business Account

Google My Business is the new crème la de crème of local roofing search. It offers an effective way to show up on top of Google Maps results and gain visibility in Google Search local results. Creating a Google My Business account is a simple process that can benefit your business in more ways than just your roofing SEO efforts. Here, your client will leave positive or negative reviews about your company. But, wait! Improving local search for your roofing business is more than using the relevant keywords.

To optimize your roofing Google, My Business profile follows the steps below:

  • Create a Google My Business Profile and verify ownership of the company.
  • Provide up-to-date and accurate information
  • Include your operating hours, acceptable payment options, the services you offer, and lots of images.
  • Encourage your client to review your roofing company online
  • Respond sincerely to client reviews
  • Publish (announcing special offers and events) to your Google My Business account via the Google My Business dashboard.

Get Regular Reviews From Happy Clients

  1. Get Regular Reviews from Happy Clients

Asking your clients to leave glowing reviews for your roofing company doesn’t just optimize your GMB presence; it also encourages local customers to book jobs with you. According to a survey by Bright Local, more than 85% of clients believe in online reviews as much as personal recommendations.

Thus, if your roofing business is getting lots of positive reviews from happy clients across high-authority review sites like Yelp or BBB, it stands a good chance of getting clicked and found in the local search results. If you want to increase your business’s volume of reviews, start by asking your current clients. Next, make it easy for customers to review your roofing business. You can email your existing customers with a link that directs them to the Google reviews.

Here are some tactics to encourage customers to leave a review:

  1. Ask for a review after closing a roofing sale
  2. Send a text or post-service email requesting customers to leave a review
  3. Respond to existing reviews professionally, addressing complaints from bad reviews, and thanking reviewers.

Note:  Google says it’s alright to ask for reviews from clients, while Yelp does not encourage you to solicit such reviews.

  1. Optimize Your Roofing Website for Voice Search

With the increased use of digital assistants like Amazon Echo or Siri, Voice search has changed how users search for roofing services online. So, if voice search optimization isn’t part of your roofing SEO strategy, you need to fix that and stop losing potential clients to the competition.

Therefore, it is crucial to optimize how prospects ask questions on these devices in local roofing SEO instead of how they type in their queries. Essentially, your clients will use long-tail roofing keywords when conducting voice searches compared with regular searches. That said, you will have to adjust the SEO of your roofing content to fit the more conversational tone of the client speaking. For instance, you will want to account for the conventional question starters (when, why, who, what, how, and where)

It is also vital to consider searcher intent when optimizing your roofing website for voice search because these searches are conducted when a searcher requires specific information. If they are cooking and ask Alexa to find a roofer near them, they expect a quick and helpful response. If a prospect uses voice search to ask your business hours, this answer should readily be available.

  1. Focus More on Local Roofing Keywords

Do you know that over 80% of prospects/clients use search engines like Google to find a local business like yours?

Property owners/managers turn to search engines to assist them in finding businesses in their neighborhood that offer the roofing services they need. To appear in these search results, you need to incorporate local keywords into your roofing website to help you rank.

Local keywords are search terms that contain location-specific phrases that produce results related to the geographical location. Such keywords help drive wallet-out prospects to your business and play an essential role in optimizing your local search engine optimization strategy.

Put yourself in the shoes of a property owner who needs your services. What search phrases would you use to find a roofing contractor? Create a list of phrases and words that come to your mind like roofers, roofing repair, and roofing contractors, and so on.

Then, combine those words with local terms a business or homeowner may use to find your roofing services. Now, you have an expanded list;

  • (Your search area) roofers

Example: Middle Tennessee Roofers

  • Roofing contractors ( Your residential or search area)

Example: Roofing contractors Memphis

  • Roof repair (Your Search Area)

Example: Roof repair Nashville

Go ahead and list all the other services you offer, such as siding, window installation, or gutter repair.

  1. Optimize Your Roofing Website for Mobile Devices

Mobile search and local search work together (considering that over 60% of Google searches are conducted on mobile devices)

Some of the common ways prospects/clients will use your roofing website in a mobile environment are checking for reviews, searching for contact details, and finding directions to your roofing business office. In fact, “near me” searches on a mobile device have increased considerably since 2017. This makes it easy for your clients and prospects by making your roofing website mobile-friendly.

Here are some tips to optimize your roofing website for mobile devices:

  • Make sure your roofing website loads in less than three seconds
  • Use larger fonts that are simple to read
  • Use high-quality images to appeal to your audience on mobile devices
  • Create an intuitive user interface for a great user experience.

Read our detailed post on 10 tips to Improve Your Roofing Website & Lower Your Bounce Rate

  1. Create High-Quality Roofing Content

Search engines like Google are getting smarter every day, which implies that content creators can write posts that appeal to users and search engines. But while writing posts about general topics will attract lots of people, it is crucial to write about local industry news to attract prospects/clients.

Be the local authority in the industry by promoting local gatherings, news and offer educational content to your roofing blog. Write top-of-the-funnel content that goes beyond what your roofing business provides.

  1. Add Your Roofing Business to Local Directories

Online directory citation building and listings are an effective way to optimize your roofing website for local SEO. Online business directories are sites like Yelp, BBB, or YellowPages, just to mention a few.

Not only will be adding your company name, phone number, and address into these directories improve visibility, but it will also boost your local SEO.

Your roofing business listing should include the following basics:

  • Accurate company name, phone number, and address consistent across all online directories
  • A link to your roofing website
  • A clear description of your roofing business
  1. Set up Social Media Signals

If you don’t have a roofing Facebook business page, create one now! Having social media signals pointing towards your location is another benefit when optimizing your local SEO. You don’t have to do a lot with your page, but its existence is more important than having none. However, you need to develop and implement a social media advertising strategy to manage content for multiple locations if that’s relevant to your roofing business.

  1. Update NAP Citations on Your Roofing Website

NAP is a short form for name, address, and phone number. NAP citations play an important role in your local SEO efforts. And the best way to ensure that Google understands and recognizes that you are from a particular region is to add the physical address at the footer of your roofing website and be consistent when listing your business information online.

  1. Create a Dedicated Page for Every Roofing Service You offer

While you can be tempted to consolidate all the roofing services you offer on one page, don’t do that. Instead, dedicate one page to each unique roofing service or product you offer. Your local SEO juice isn’t beneficial if you just keep all the roofing services on one page. This will hurt your rankings.

 Top 8 Questions Roofers Ask About Local SEO

  1. What is the most crucial local search ranking factor?

You will get shocked to know that it has nothing to do with your roofing website. The most crucial ranking factor in local search is roofing Google My Business. This is an extension of Google Maps, working between the two to identify businesses on the map or give them location-dependent searches.

When a prospect is on Google Maps but searches for a business category, even without “near me,” Google will list nearby roofing contractors with a mini-map entry.

Google My Business should be your priority, particularly if you own a local roofing business because it comes with tons of features. It is just like having a second roofing website.

Here are some of the things that your roofing Google My Business can do:

  • Upload videos and photos
  • Edit your business description for clients
  • Post a roofing blog
  • Interact with visitors by responding to queries
  • Boast about your best reviews and ratings
  • Post your business hours
  • Add special alerts like changes due to Covid-19
  • List your company phone number.

As you can see, it is more or less like your roofing ‘website in a sandbox’.

  1. How Can Google My Business Boost My Search Rankings?

Apart from responding to search queries, one of the fundamental functions of GMB is to improve local SEO rankings. When you enter the link and essential information to your service area, you start to enjoy the benefits. We have already discussed much Google My Business now. But if you are looking for information on how to make the most out of your GMB listing, read our detailed post on the Google My Business Optimization checklist for roofing contractors.

  1. Are Online Directories and Business Listings Worth My Time?

Listing in online directories, generally known as citations, can improve your local SEO rankings. So they are worth your time. Apart from Yelp and GMB, here are other directories you can create a listing with:

It would help if you also looked for local professional organizations, clubs, and business directories. These citations show Google that your company is valued by prospects/clients at that location.

How Do I Know That I Need Local Seo in My Roofing Business?

  1. How do I know that I need Local SEO in my roofing business?

If your roofing company falls in that locally-owned category, then Local SEO will help you attract and engage clients. If your business doesn’t appear in the local search results, you will lose potential leads to the competition.

Win More Clients with Local Roofing SEO Today

Local SEO changes fast. You never know when Google will introduce a new algorithm for local searches, but you can be sure that change is coming. That’s why you need to stay ahead of the local roofing SEO tactics. By implementing the 10 actionable strategies discussed above, you will be able to attract local clients looking for your roofing business online.

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With lots of tasks requiring your attention, we know it can be hard to implement the Local SEO strategies on your own. Remember that local roofing SEO is just one part of your internet marketing strategy. If you would like your roofing business to dominate local search results in your area, schedule a free strategy session online with one of the Growth Coaches for assistance today.

Categories
Roofing Google My Business Growth Strategies Marketing Promotion Reputation Management SEO Social Media

What Is the Role of Online Reputation Management in Roofing Marketing?

Drive Business Growth and Establish Social Proof

Have you ever come across this cliché, “Your brand name is as excellent as your reputation”? Unfortunately, this is the sad truth. Once your roofing business gets a bad name, it can be difficult to erase that from the minds of your prospects/clients.

So if you want to understand the role of online reputation management for roofers, know that it can either break or do your business. Therefore, it is highly recommended that you manage your roofing company’s online reputation as a roofer.

What is Online Reputation Management for Roofers? 

Online reputation management refers to the refinement and monitoring of your roofing company’s standing among target clients in the digital world. In internet marketing and SEO, online reputation management refers basically to Yelp, Facebook, Google My Business, and third-party directories, which prospects/clients research before deciding to hire a roofing company.

Reputation management is a continuous process and is need to build an excellent brand image. It revolves around building credibility and trust, which is essential for the growth of your roofing business. However, just like positive reviews can boost your roofing sales, negative ones can actually damage your business prospects.

Reasons Why Your Roofing Business Needs a Vibrant Online Reputation Management Strategy

Reasons Why Your Roofing Business Needs a Vibrant Online Reputation Management Strategy

Let’s face it. It can be challenging for your roofing company to acquire new customers. After all, it is not like a homeowner requires a new roof every month or even roof maintenance and repairs all that often.

Roofers are unique in how property owners require their services, which implies that when a prospect is searching for a roofing contractor online, you want your roofing website to appear on the first page of the search results.

An excellent online reputation is essential to establishing your credibility in the roofing market. It is only when property owners trust you; you can expect to attract more homeowners who need your roofing services/products.

Take online reputation as similar to word of mouth recommendations. Though personal recommendations are still valid, homeowners trust online reviews before investing their money in a roofing project. That’s where online reputation management in roofing marketing comes in.

Read on to learn the numerous advantages of ORM for roofing contractors:

Builds Credibility & Trust

The reputation of a roofing company is crucial to its survival in the market. Having the trust of property owners and managers contributes to your success. Your clients discuss your roofing business with their family and friends. When they face a problem, they will no doubt share their experience within their network. Studies show that if a business has a positive reputation, clients will rate that company credible than its rivals even when competing roofing contractors offer the same services at lower prices!

The moment prospects/clients begin doubting the credibility of your business, consider it as the beginning of your downfall. So, if you are a new roofer, it is highly recommended that you pay attention to this crucial digital marketing aspect. Nothing will be better if homeowners don’t trust you. Therefore, it is vital to manage the reputation of your roofing company online.

Improve Corporate Image

Having an excellent corporate image is a great marketing asset for your roofing business. If you warm the hearts of clients regularly, you expect them always to remember your company. Therefore, you don’t need to waste time convincing them to book your roofing services.

With a solid online image, clients will continue to support your roofing business.

Boost Rankings on Search Engines

The presence of several positive reviews will increase your roofing website traffic. In addition, the more prospects discuss your brand, the higher your site will rank for keywords related to your business.

Cost-Effective Promotion

You may invest your marketing dollars in various ways to promote your roofing company. However, online reputation management in roofing marketing will cost-effectively grow your roofing business.

Obtaining organic reviews will not cost you a dime, but it will significantly boost your revenues and ratings. All you require is hiring a reputable online reputation management agency for roofers like Blackstorm Roofing Marketing and leaving the work of managing your perception online.

Skyrocket Your Roofing Sales

What is the most important part of running your roofing company? Of course, it’s sales. Roofing sales are what will bring revenue to your business. A solid online reputation management strategy will attract more clients and improve your conversion rates. Manage your roofing company reputation to increase your sales. Remember, more sales = more profit!

Recruitment

Having experienced professionals is the cornerstone of a successful roofing crew. Nowadays, more than 90% of businesses use social media for recruitment. Your roofing company’s reputation matters to employees than ever before. It can have adverse effects on the quality of employees you bring on board. Statistics reveal that over 80% of job seekers were influenced by reviews when making application decisions.

Attract Potential Investors

Attract Potential Investors

Apart from money generated via sales, your business requires banks or valuable investors, mainly if you are a start-up. You can only get such investors if the business is profit-making. Before investing, the investors will do a serious background check on your roofing business. Positive client feedback can help you secure the much-needed funding for expansion and growth.

Major Online Review Platforms for Roofers

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At Blackstorm Roofing Marketing, we do everything possible to improve your bottom line. Our goal is to generate, respond to, and monitor online reviews using our online reputation management expertise. To get reviews, we place a link on your roofing website’s footer to encourage customers to leave feedback. To monitor reviews, we allow notifications to alert when a new study is published. We generate reviews for roofers on the following online directories including but not restricted to:

Proven Online Reputation Management Tips for Roofing Contractors 

Claim All Your Online Reviews

Your roofing business must claim all listings in major online directories. Claiming your roofing Google My Business listing is not enough. Besides, you want all your details to be consistent and accurate across the web; regardless of how a prospect finds your website, they will always get the correct contact details.

Ensuring that your contact details are accurate will establish trust with clients and make your online listing more legit.

Suppose a homeowner comes across your listing on a review site or directory and later calls your business only to find that your number is no longer in service. In that case, they are going to assume that you have shut the doors or they have dialed an invalid company. Either way, it does not create a good perception of your roofing business.

Another reason why consistency across listings is crucial is that search engines like Google look at the consistent information to determine whether or not your business is valid.

Suppose there are several phone numbers and addresses across Yelp, Angie’s List, and other online directories. In that case, Google will not reward your business with high rankings since it will appear less legit.

Lastly, when you claim all your roofing business listings, it gives you more control over them. Besides helping you update your contact details, it will provide you with an opportunity to optimize and edit your business description, respond to reviews, and include photos.

Monitor Online Presence of Your Roofing Business

The first step of online reputation management for roofing contractors is listening to what prospects/clients are saying about your company online. As part of the monitoring process, watch other roofers, write down their internet marketing strategies, and manage their digital reputation. Next, you can test and implement some of your competitor’s strategies in your roofing company and see what will happen over time.

Generate Great Content

A big part of ORM for roofers revolves around controlling what customers see when they find your roofing website online.

When a property owner looks for your company name, ideally, your roofing website should be the initial thing that pops up, plus the listing of online directories and social media links.

By optimizing your social media profiles, business listing, and roofing website, you can rest assured that customers will find the desired information when they research your company online.

As a roofing contractor, you have a wealth of knowledge you want to share with your customers. Your average homeowner may not understand why a metal roof is a preferable option to asphalt shingles for their roofing needs or why roof maintenance is crucial to increasing the longevity of their roofs.

This is the type of content to publish on your social media pages and roofing website.

Seek More Online Reviews

Reviews are the first things customers look at when deciding whether or not they want to book jobs with your roofing company.

Let’s face it. There are a lot of factors that property owners consider before hiring a roofing contractor. It is not like going to buy sausages or fruit salads at your nearest store.

The roof is the only thing that stands between the harsh elements and your home, and you want to hire a reputable roofer to take care of it. If your roofing business doesn’t have reviews, it will be hard to attract new customers online.

This implies that you should work hard to get more online reviews. Although you shouldn’t pay your clients to leave a good review, asking them to leave a review is generally acceptable.

Asking is a superb way of getting more reviews. While most homeowners won’t leave a review, the vast majority of them will write a review if you ask them.

Respond to Every Review

Respond to Every Review

Seeking more online reviews will go a long way in enhancing your company’s reputation, but don’t relax; you need to respond to these reviews. It is crucial to respond to every review, whether negative or positive.

When you respond to negative reviews, you share your side of the story to the reviewer and anyone who may across it online. Unhappy clients will not know what happened, but sharing your side of the story will diffuse the issue. One of the best ways to respond to a bad review is to invite the reviewer to discuss the problem offline.

Ways to Manage the Online Reputation of Your Roofing Business

Your online reputation is a crucial, complex part of how clients perceive your company, and you should manage it. Based on the uniqueness of your business, here are the three approaches to online reputation management you may try:

  • DIY -getting, monitoring online reviews without professional assistance.
  • Outsourcing an online reputation management agency like Blackstorm
  • Lawyer up in case a competitor posts a fake review on your roofing website.

Why it’s Time to Allow Our Professionals Handle The Online Reputation of Your Roofing Business.

Over 80% of prospects trust online reviews, social media comments like they do with personal recommendations. That said, even a single star jump can bring in new clients and boost your company’s profits. What prospects/customers say online will have a significant impact on your bottom line. Your potential clients first check online reviews before hiring a roofing contractor, and that trend is likely to continue.

Our experienced professionals can help you leverage reviews to maintain a vibrant reputation and bring in new business. Our review monitoring and reputation management programs are two activities we can handle to free up your time and focus on growing your roofing company. Our experts have many years of experience doing roofing reputation management right.

Property owners are looking for your roofing business online. Take advantage of this chance to display your vibrant online presence and obtain more clients. Start your roofing business online reputation management and unlock your online potential.

If you need reputation management services for roofers, reach out to set a free strategy session with our team of experienced growth coaches today!

Categories
Roofing Branding Google My Business Growth Strategies Marketing PPC Promotion Reputation Management Roofing Sales Tips SEO Social Media Website Design

How to Create a Vibrant Online Presence for Your Roofing Business

Boost Your Local Presence & Get Your Roofing Company Found Online By Prospects/Clients.

In the model business landscape, your roofing company needs to have a solid online presence. Even if your business doesn’t operate online, prospects and clients want to see you there. If prospects/clients don’t find your roofing business online, you could lose a chance to expand your client base and spread the good news about your business.

Nowadays, property owners/managers search online for roofers near them, so a vibrant online web presence is crucial to outrank the competition and gain new clients. But how do you stand out from the crowd, attract more clients, and get found online?8 Effective Ways to Create a Strong Online Presence in Your Roofing Business

8 Effective Ways to Create a Strong Online Presence in Your Roofing Business

1. Create a Captivating Roofing Website

A roofing website acts as a conduit between your company and prospects/clients. Without a captivating roofing website, your business will not thrive in the modern competitive industry.  A great roofing website should be visually appealing, user-friendly, and well-suited to drive conversions. Hiring a qualified roofing website design agency will help you create a site that will grab the attention of your target audience.

2. Take Control of Roofing SEO

Take Control of Roofing SEO

SEO is a short form for Search Engine Optimization, and it helps your roofing business rank high in the search engine results. Nowadays, when property owners want to find roofers near them, they turn to Google for help.

With algorithms changing daily, it can be difficult for your website to rank on the first page of the search engine results pages. The first step to getting found online when prospects/clients are searching for your roofing services is to launch a dedicated roofing SEO campaign.

That said, developing and implementing a successful roofing SEO strategy is not a walk in the park. But some great tips to level up your roofing SEO game include:

Focusing on the right keywords

Optimizing your web pages with custom Meta descriptions, tags, and titles.

  • Creating rich content for your most crucial keywords.
  • Ensuring your roofing website is indexed and listed in major directories like Yelp or Google My Business.

 

3. Leverage the Power of PPC

Pay-Per-Click advertising has opened up many opportunities in roofing marketing. It can break or make the online presence of your roofing business. That said, go into it blind, and your business will waste thousands of advertising dollars down the drain. Having an online presence is the initial step in promoting your roofing business, but using a pay-per-click strategy can grow your roofing company exponentially.

PPC campaigns bring instant results that organic rankings can no longer match. PPC ads are cheaper than conventional marketing techniques like radio ads, TV, or print media. Best of all, the clients you want to target with PPC are at an advanced stage of their buying journey, implying that they are closer to booking a job than organic prospects who are just “window shopping.”

Many things go into PPC other than running a few ads and expecting the best. But some great tips to optimize your PPC campaigns include:

  • Reviewing the roofing keywords you want to target
  • Invest in an informative, well-crafted ad copy
  • Optimize your landing pages

4. Be Active on Social Media

Be Active on Social Media

Social media is a crucial part of your web presence that improves your odds of generating extra income and building client loyalty. It helps prospects, existing clients, and other stakeholders to engage easily through a platform that plays a significant role in their daily lives.

Getting your roofing company online is the first step to creating a web presence for your prospects/clients. But simply being active on Facebook or Twitter won’t cut it. Gone are the days when hiring a summer intern to manage your social media accounts. In the modern roofing landscape, you need to create a strategy if you won’t get ahead.

Creating a clear, visually appealing, and social media advertising strategy is the best technique to align your company goals with your web presence. Several things are involved in social media advertising, including content calendars, posting times, and more. Hiring a roofing social media advertising agency will help you navigate the stormy waters of the social media world and get your roofing business on top of your audience’s feed.

5. Manage Your Online Reputation

As your roofing company grows, you will want to have customers validating that your services are exceptional and worthwhile. In the digital landscape, this implies that you collect as many reviews as possible.

Getting positive reviews on Facebook, Yelp, Google My Business, and other review websites is one of the good ways to improve your online presence. It also boosts your search rankings, Since Google includes reviews in their ranking algorithm.

Another way of boosting your online presence is to respond to all the reviews you have (whether positive or negative). The best way to obtain reviews is to request them. After completing a task, ask clients to leave a review.

6. Claim Your Listings

People no longer use Yellow Pages anymore. Instead, they turn to internet directories like HomeAdvisor, Google My Business, Angie’s List, and Facebook. Optimizing and claiming your listings on these directories can increase your chances of generating roofing leads online.

7. Invest in Great Content to Reach More People

Content is king. While you might have heard this phrase countless times, indeed, quality content is still crucial for any roofing business trying to boost its online presence.

By investing in informative, helpful content, you will automatically optimize your roofing website for search while providing value for your clients simultaneously. This cements your relationship with your clients and ultimately improves your roofing brand.

Some great tips to level up your content marketing game include the following:

  • Revising your on-page content and optimizing it for search and your clients.
  • Starting a blog with high-quality materials dedicated to the roofing niche
  • Produce promotional materials like videos, infographics, and eBooks that address the needs of your customers.

8. Track Your Results

One of the essential aspects of boosting your online presence is to monitor the results. After all, how do you know that you have built a great brand online if you are not evaluating all the various strategies?

Some of the great places to get in-depth results of your various digital marketing strategies to include Bing Webmaster Tools, Google Search Console, or Google Analytics. Such tools have been designed to help you get accurate, fast insights on your various digital campaigns to see what works and what doesn’t.


As a new or existing roofing contractor, you cannot afford not to be visible and active online. However, you must concentrate on building relationships with clients, driving sales, and increasing your brand awareness. At Blackstorm Roofing Marketing, we have been helping roofing businesses like yours create a vibrant online presence that lasts through our internet marketing package. Schedule a free strategy session online to learn more about our services today.

Categories
Google My Business Growth Strategies Local Marketing Reputation Management Roofing SEO

How To Improve Your Roofing GMB Listing

Google My Business or “GMB” is a free tool that helps you manage how your roofing company appears on Google Search and Maps. If you are a roofing contractor and your business does not have a GMB listing, then property owners may as well assume that you don’t exist. Getting your roofing Google My Business listing optimized and verified adequately is an important step for proving to business or homeowners that you exist.

 After all, when property owners want to hire a roofer for services, they conduct a quick local search online (say “roofing contractor nears me”), visit your business, or book a job the same day. So it’s crucial the details about your business that appear when prospects/clients search Google are as complete, optimized, and accurate as possible. This post will explain why your local roofing business needs a GMB listing and tips on how to optimize your current listing to generate more leads for your company.

 

5 Reasons Every Roofer Must Have an Optimized Roofing Google My Business Listing

 

 One of the initial places that property owners looking for your services and products will go online is conducting a Google Search. According to Google, over 50% of all searches have a local intent, and business location is one of the significant items sought by local searchers. This shows how your roofing business stands to benefit by showing up in Google search. The fastest and easiest way to show up in local search is by having a Google My Business Listing.

Here are some benefits that you stand to enjoy by having an optimized roofing GMB profile:

 

1. A properly optimized Roofing Google My Business Profile Increases Your Visibility online.

One of the significant advantages of creating a roofing GMB listing is that it enhances your business’s visibility over the internet. When you search for a roofing product or service on Google, the first three things that show up are Google Adwords adverts, followed by a map with local 3-pack; lastly, organic search results show up.

 The once inclusive 7-pack is now restricted to only three listings hence the name local 3-pack. Many roofers worldwide have been trying several SEO hacks to get in this unique category. Still, most of them don’t seem to realize that by verifying and improving their Google My business listing, you can boost your chances of appearing in the list. Having your roofing website appear in the local-3 pack can help you tap into potential revenue since Google displays your business on Google Maps and puts it’s before the organic search results.

 

2. Roofing GMB Helps You Share Information with Your Potential Customers

Your roofing Google My Business listing allows you to share crucial details about your business, including your working hours, contact information, and address. It helps you to share updates, offers, and the latest news. These posts appear on Google Maps and Search, allowing you to keep in touch with prospects/clients and keep them updated.

 

3. A Good Roofing GMB Ranking Will Help Your Business Earn Trust from Clients

One of the major hurdles that modern clients face is building enough trust to book a job with your roofing company. As a roofing contractor, your role is to help property owners make that jump as swiftly as possible. To achieve this, one of the simple things you can do is helping prospects/clients to understand that your company has an actual location.

 Due to the inherent confidence and trust most prospects place in Google, your roofing company benefits whenever it shows up in a local search, as potential customers will be more likely to trust your roofing brand.

Roofing Google My Business Listing Increases Sales & Traffic

4. Roofing Google My Business Listing Increases Sales & Traffic

One major problem local roofing businesses face is maintaining relevant, high-quality traffic and steady qualified leads filtering through their doors. While there is no practical way of avoiding ups and downs throughout the year, having optimized roofing GMB can significantly improve your numbers across the board.

 

5. Stand out From Competition

Your roofing GMB profile displays the vital information prospects require to engage with your company. It also shows a brief description to assist prospects in identifying promptly if your company is what they are searching for. Your roofing Google My Business profile gives you a chance to stand out from other roofers online in a client’s first scan through search results-don’t pass that benefit!

 

How to Perfectly Claim, Verify and Optimize Your Roofing GMB to Rank Higher in Local Search Results

If you are just getting started with local SEO, here’s how you can set up your Roofing GMB properly and outrank other roofers in your neighborhood.

 Create /Claim Your Roofing Google My Business Listing

To dominate the local search results; your roofing business must show up in the local-3 pack of the Search Engine Result Pages. The first step in improving your roofing GMB profile is adding your business to Google maps if you have not already done so! Follow the steps below to create /claim Google My Business listing for your roofing company:

  • Login to a Gmail account that you want to be associated with your roofing business (or create an account if you don’t have one already)
  • Visit google.com/business and choose “start now” in the right-hand corner
  • Enter your roofing company name
  • Enter your business address
  • If you visit client’s locations, rather than having them come to you, tick the box “ I deliver the goods and services to my customers.”
  • Select your business category –try to come up with a name that suggests to Google the kind of prospects/clients that will be seeing your roofing GMB listing.
  • Add your roofing website or business phone number
  • Select a verification option. If you are not ready to verify your roofing business yet, click “try a different method” or “later.”

Verify your Roofing Google My Business Listing

Google offers several ways to verify your roofing GMB profile but may not provide all the below options for verification. Here are some possibilities that Google can provide you with to verify your listing:

  • By postcard
  • By phone
  • Bulk verification
  • By email
  • Instant verification

Postcard Verification

This is the most common roofing GMB verification option. Google will send you a postcard (via snail mail) to your business address. This postcard will have a verification code attached to it to enter your listing to verify it. Here is how you verify your listing using a postcard:

  1. If you have not signed in to your GMB listing, login now and select the business that you want to verify (if you have already logged in, you will be at the verification step)
  2. Make sure that your roofing business address is correct. Optional: Add a contact person to who the postcard will be addressed.
  3. Click “mail.” The postcard should reach you within five days or less.
  4. Once you have obtained your postcard, login to your Google My Business account. If your company has more than one location, choose the location you want to verify. If you have just one, click “verify now.”
  5. In the code field, enter the five-digit verification code attached to your postcard. Click “submit.”

If your postcard never arrived or you lost it, you can request another one by login into your roofing GMB listing and clicking the “request another code” banner on the top of your screen.

A. Phone Verification

Not all roofing businesses will be given the option to verify by phone. However, if you are given this option, Google will text you a code. You will enter this code and click submits.

B. Email verification 

If Google gives you this option, ensure that your email is up to date, and Google will send you a verification code. Just click the verification button in that email to verify your listing.

C. Instant Verification

If you have verified your business via Google search console, you may be offered an option of instant verification.

 

Business Name

Now that you have verified your roofing GMB listing, it’s time to finish fleshing out your profile. Once you have signed in on your Google My Business listing dashboard and your company is verified, take a look and add as much information as possible. Go to the “info section” tab on the left side and start editing your business information. You have already done this when you verified your GMB listing, but ensure that your business name is the same across the internet.

For roofing seo purposes, you want to ensure that your business name, address, and phone number are consistent across all other websites such as HomeAdvisor, directory sites, the local chamber of commerce, and BBB HomeAdvisor where your name is displayed.

 

Choose a Category That Best Fits Your Roofing Business

This is probably the most crucial part of improving your roofing GMB listing. If you fail to choose the right primary category, your business will never rank locally in Google maps for roofing keywords. It is that simple.

You need to select a category that best represents your roofing business. If your primary service is roofing, ensure your business category is “Roofing contractor.” There is no other option for that.

If you do gutters, siding, windows, or any other subcontracting work, list such services in the additional categories section.

 

Hours, Website & Phone Number

It is crucial to place your roofing business hours, but it is advisable to update them whenever they change. Google provides the ability to customize hours for special events and holidays. Make sure to list accurate hours when you are open for business.

This can be overwhelming for clients if it says you operate 24/7 and you close at 6 PM. Make sure you get your operating hours right.

Your phone number should be your primary office line-because this is the number that prospects/clients will see across the web, so make sure that you get it right!

 

Add Photos to Your Roofing Google My Business Listing

Upload photos to your Google My Business Listing are crucial for increasing engagement and signals to Google that your business is active. First of all, ensure your cover photo, profile photos, and logo are filled in.

From there, you should try to upload as many photos as possible for the exterior/interior office, pictures of completed projects, or team members, and more.

 

Business Description

The business description section gives you a chance to tell prospects as well as Google what you offer. What are you good at? Why do clients prefer your services?

Sell your roofing company; don’t be spammy in your description. Don’t try to stuff keywords thinking that will help your rank higher in search engines.

Property owners who are researching your company will also look at the bottom of the knowledge panel; therefore, it is a great chance to let them know who you are.

Get Roofing Reviews

 

Get Reviews

Google knows that reviews are the #1 influence on client buying, so this is a significant ranking factor in their algorithm. Although it may take some time to collect Google reviews from previous clients that you have worked for.

Not only do Google reviews allow clients to trust your business more, but Google will also portray “Gold stars” in search results for your business when prospects come across your website online.

Here are some tips to optimize your roofing Google My Business listing with reviews:

  • Start with loyal, long-time clients to keep the momentum going.
  • Make it simple for clients to leave a review.
  • Ask! Studies show that over 60% of clients will review your business when asked to. Do so via email, text, in-person conversations, and social media platforms.
  • Have a “reviews” page on your roofing website with a CTA to leave one
  • Respond to reviews (including negative ones). This feedback encourages other customers to leave a review, reveals lots of details about your roofing business to prospects, and enhances your local SEO.

 

Services/Menus

If you sell roofing services, like repair, replacement, or installation, and have a “menu” of services, the list of the new services in roofing GMB is a great new addition.

The services list helps you categorize and list all your services and their prices to help potential clients see what they provide. It is a new feature in roofing GMB but a crucial one.

You should be offered as many details as possible. Separate your services into subcategories and categories. For instance, “Roof Installation” could be a significant category. Subcategories could be the kind of roofs you install. Write a clear description of such roofs if possible.

Roofing GMB Optimization

Include Roofing Map Optimization to Your GMB Listing

There is a close relationship between roofing higher map rankings and Google My Business listing; it becomes more crucial during the optimization process. Blackstorm Roofing Marketing offers Google optimization as a part of our internet marketing services, which covers every aspect of your online presence, from GMB profile to roofing map optimization.

 

Make Regular Posts to Your Roofing Google My Business Profile

Just like with your social media platforms, you can post to your roofing GMB profile about offers, announcements, products, or events. Posts are created in your listing Dashboard and appear on the updates section towards the end of your profile. Regular Google posts increase the number of actions taken by clients who find your profile. It will make consumers follow your roofing company and get notified of new updates and posts.

 

Get Most Out Of Your Roofing GMB Listing Today

Google is always looking for the level of engagement you have with your searchers with your roofing GMB listing. The more interaction, the higher your chances of ranking higher in Google Maps and organic search in general. This means that you need to keep on improving your roofing Google My Business profile.

Having an active roofing GMB listing will help local clients to find your business, and encouraging those clients to leave positive reviews will drive even more property owners into your establishment.

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I hope this post has given you another reason to log in to your Google My Business listing and get super busy! If you have any other questions about improving your roofing GMB listing, schedule a free strategy session with our experts today.