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Jeannette Potter
8/09/2019 - Google

Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!

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Lindsay Bowen
7/18/2019 - Google

Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.

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Lisa Grant
7/19/2019 - Google

I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.

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Hugo Vega
8/15/2019 - Google

BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer

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Larry Phelps
8/25/2019 - Google

They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer

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Why Is Your Roofing Business Not Showing Up on Google Maps, and How Do You Fix It?

Rank Locally On Map 3 Pack; Outrank the Competition and Book More Jobs With Your Google Map Listing

Confused, annoyed are all the reactions that roofing contractors express when they cannot find their company on Google maps. Ok, dominating the Google map results is one expectation, but not be found on Google maps at all! Not impressive.

Fortunately, this post will help you understand why your roofing business is not showing up on Google maps, and with simple fixes, you can try to resolve this problem.

If your roofing company is not showing up on Google maps, you could be losing valuable leads to the competition. For desktop and mobile users (mainly), a Google map is one-way property owners find local roofing businesses near them.

Reasons Your Roofing Business is not found on Google Maps

 

  • Location & Proximity

One of the main reasons your roofing business is not showing up on Google maps is that you are not situated in the city you are attempting to rank for.

Here’s an illustration:

I just came back from meeting one of our roofing client. During the discussion, they asked me why their roofing business is not appearing in Google maps. He typed in a targeted keyword and displayed the search results to me.

From my analysis, I discovered that the client was in a different city than what he was attempting to rank for.

  • Your GMB is Not Verified

If your roofing business GMB is not verified, your website will not show up on Google Maps. Usually, a postcard or a phone call is required for it to be confirmed with Google.

Please read our detailed post on how to verify, claim, and optimize your GMB listing.

  • Your GMB listing is suspended.

One of the worst nightmares a roofing contractor can experience is waking to find their website has been removed from Google Maps.

We get frequent calls from roofers who panic because their website is no longer showing up on Google search results.

This panic is excellent, mainly if the roofing contractor appeared on the top 3 Google search results. If the roofing website has been ranking well in local search but is suddenly nowhere to be found, this is what we experience mostly.

Here are some possible reasons why GMB is suspended:

  1. You have inserted irrelevant keywords in your company name field
  2. Multiple addresses for the same roofing company
  3. Multiple verified listings for the same company.
  4. Your NAP (Numbers, addresses, and Phone numbers) citation is inconsistent across the internet.
  •  It is Irrelevant to the User Query

Before we declare that your roofing company is not appearing on Google Maps completely, let’s check that you are not searching at it through the lenses of the unrelated search query. One way to check whether your roofing business is listed on Google Maps is to head over to https://www. google.com/maps/and go straight to your business address without looking for a specific key search term.

  • Your GMB listing Doesn’t contain Category Tags.

One great tool Google uses to give your roofing company more prominence is category tags. Category tags are typically labels you put on your business to help Google or search engines understand the kind of services or products you offer.

You can begin by selecting the main category tag, like “roof Installation Company.” This tag should describe your company as a whole. You can then include particular services your company offers, like “roof installation services.”

  • You Share an Office Space

If you share an office with another business, it can pose threats to both companies on Google Maps. Google doesn’t want to give a single address to multiple businesses.

Generally, this can be resolved by adding a suite number to your address. Supposing you and other companies in the same building have unique suite numbers, Google should note that difference. If you don’t have a suite number for your roofing business, reach out to the Google Help desk for assistance.

 

  • You Changed or Added Your Roofing Company Location Recently

Have you changed or added your roofing company address recently? If yes, that could be the primary reason why your roofing business is not showing up on Google Maps.

If you did that in the past three days that could be why you’re roofing website is not showing up on Google Maps. Google Maps takes time to update your listing, so it may be that your listing has not been updated yet.

On the flip side, if you changed your business’s address recently, there may be two main reasons your business may not be appearing on Google Maps.

  • Google Maps takes time to update your listing; so you may need to wait if you changed business address in less than one week
  • Verify the change of address with Google: therefore, request a postcard to update your business address.

10 Ways to Help Your Roofing Business on Google Maps and Get More Roofing Leads Online

So how do you make sure your roofing business listing rank higher on Google Maps? Here are some tips that will help you make the most out of your Google Maps listing:

1.Add Your Roofing Business to Google Maps

You cannot succeed in Google Maps roofing marketing if you don’t have a listing on Google in the first place. Begin the process of adding your roofing companies to Google Maps by registering or login into your Google My Business (GMB), then follow simple steps to create or claim a free profile on Google. Your company profile on Google is a free listing from GMB, which helps your business appear on Google Maps and local search.

You will be requested to fill out some important information about your roofing business, including:

  • Operating hours; opening and closing hours
  • Phone number
  • Website
  • Category
  • Address/location

Here are the simple steps you need to follow to add your roofing business on Google Maps:

  1. i) Head over to Google.com/maps on your smartphone and search for your roofing company name
  2. ii) If it appears in the drop-down menu with a location attached to it, congratulations, your business is listed in Google Maps. Skip this step and head over to the next section.

iii) If your roofing company doesn’t show up, you will see an option in your drop-down menu to “include a missing location.”

After you click that, you will be requested to add crucial business information listed above, like your website, category, and location.

  1. Claim Your Google Maps Listing

Another way of making your roofing business show up higher on Google Maps is by claiming your listing. Claiming your listing on Google Maps is one of the crucial steps to take when creating a local roofing marketing strategy. Using the free Google My Business listing, roofing contractors can claim their listing and manage how their details show up on Google Maps, search, and other digital properties.

The process of claiming your Google Maps listing is pretty straightforward. Follow these tips to get started:

i)Create a Google My Business listing to Google My Business and log in to your account. If you don’t have a Gmail account with your company domain name, you need to create one ASAP.

ii)Enter Your Company Address

Type the address of your roofing business, and if prompted, situate the marker on your company’s location on Google Map. If your company doesn’t have a physical location, but you serve clients within a particular region, you can enter the service area instead.

iii) Select a Business Category

Scroll through the list of categories until you identify one that fits your roofing business.

iv)Enter Contact Address

Enter a roofing website address or a phone number for your company, and later click “finish.”

3.Verify Your Local Roofing Business on Google

Once you have claimed your listing on Google, you need to verify your roofing business as well. This process is crucial to ensure that the business details are accurate and that only you have access to it.

Most roofing contractors opt to verify their Google Maps listing by mail. Google will send a postcard with a code to verify your company address, typically with two weeks of the roofer requesting verification.

4.Add Information to Your Google Maps Listing

Ok, now you have a Google Maps listing and Google My Business attached to it, you are ready to outrank your competitors on local search results. Here are some tips to help you optimize your Google My Business section to rank higher on Google Maps:

  • Be Consistent with Your NAP (Name, Address, Phone number) Citations

Google maps rank roofing businesses it can trust, and one way to show your company’s trustworthiness is the consistency of details about your company across the website. Besides, ensure your name is identical across all your digital properties.

b)Use a Local Business Phone Number

Google does not give much importance to toll-free numbers like (877and 800) since spammers typically use them. To avoid this, use a local phone number that contains an area code of your location. This will help your business to dominate Google Map searches and prove to searchers that you are actually located in that region.

5.Include Your Main and Tracked Number

If you utilize call tracking, apply a tracked number for your primary company phone number and a central number for your other number. This will get your most business calls through the tracked line, and Google can then match your number plus the one on your listing and roofing website.

6.Keep Your Operating Hours Updated

Google Map listings tell prospects/clients if your roofing business is closed, opened closing, or opening soon. (And like during the pandemic, whether it is closed temporarily, making it an essential roofing SEO strategy during the Covid-19). You are keeping your operating hours’ up-to-date signals to Google that you are trustworthy and active, which will help you rank higher for relevant searches. It will also save prospects from making a trip to your office only to find it closed (which can significantly affect your Google Map listing).

7.Describe your Business Clearly

The description on your Google Map listing should include a clear overview of your business to assist orient browsers, as well as unique qualities to persuade searchers. It should also reflect the tone of your roofing brand to establish meaningful relationships. Furthermore, make sure to include roofing keywords in your description to help your business rank for the services or products you offer on Google Maps.

8.Categorize Your Roofing Business Correctly

The category you choose for your roofing business is crucial for Google Map rankings. For your primary class, select that best represents the key offering of your roofing company.

9.Add Roofing Photos to Your Google Map Listing 

Google appreciates when you include original roofing photos in your listing. First, because it shows Google that you are an active listing that deserves higher rankings. Secondly, it is because Google is beginning to display images in the local search results.

If you don’t include photos in your GMB listing, it will end up showing a generic image on your Google Maps. Google Map roofing business listing without authentic photos are less appealing to property owners and don’t rank higher than those with photos. So to rank higher on Google Maps, you need to upload compelling and high-quality images to your GMB listing.

10.Get Google Reviews

Understanding that search engines like Google rank highly what customers want, it goes without saying that Google Maps will rank roofing businesses with many positive Google reviews. Well, how do you get Google reviews? So, when you create a company listing on Google maps, it instantly opens your company to reviews. Therefore, you need to be proactive in requesting reviews and responding promptly to all of them (whether positive or negative).

11.Consolidate Your GMB listings

If your roofing business has multiple phone numbers or locations in one listing, Google will discredit it. To remove duplicate listings to help your roofing business rank higher on Google Map listing.

Create Regular Posts to Your Google Map Listing

Google Map allows you to regularly publishing informative posts on your listing. Regular posting like this shows Google that you are proactively managing your listings, which can improve your rankings.

Ensure Your Roofing Website is Responsive

If you want your roofing business to rank higher on Google Maps, make sure it is responsive and operates consistently across any screen size or device. This is because over 60% of online searches come from mobile devices. Therefore if your listing directs property owners to a roofing website that needs zooming and punching, loads slowly, then your Google Map rankings will be impacted.

Add Local Roofing Keywords to Your Roofing Website

Another way to use your roofing website to improve your Google Map rankings is to prime it for local search results. Of course, this will not only help your roofing website appear higher on Google search results but also boost your Google Map listing. Make sure you include location-specific roofing keywords to your website’s primary pages like the about us page, homepage, blog posts, and even products or services.

Embed a Google Map on Your Roofing Website

Another tactic to show up higher on Google is to attach a map on your roofing website. Embedding a map signals Google that your company is situated where your listing says.

Let Blackstorm Roofing Marketing Team Help your Business Rank Higher on Google Maps

It can be an uphill task to understand why Google Maps is not showing your roofing business, but not an impossible mission, particularly if you get help from an experienced roofing SEO agency like Blackstorm Marketing. With many years of experience, our experts know how to drive results on Google for roofers.

With our local roofing SEO services, we can get your Google Map listing running where property owners can see it.

Google maps are so crucial for your local roofing business. If your company is not appearing on Google Maps, you could be losing business to your competitors.

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If you need help to make your roofing business show up and rank higher on Google Maps, Schedule a free strategy session with our experts to get started today!

Categories
SEO Alexa Google Assistant Growth Strategies Local SEO Marketing Reputation Management Roofing Siri Voice Search Website Design

Tips for Roofers to get Found on Voice Search Devices

 

Create unparalleled customer experience; outrank your competitors and Book More Roofing Jobs with Voice Search SEO

As many roofers know, SEO is a dynamic field, yet it is an essential component of any internet marketing strategy, as discussed in our previous blog post.  The trend for searching online has changed as well. Nowadays, property owners use voice search to look for roofing services or products online.

With voice assistants such as the Amazon Alexa and Apple’s Siri becoming mainstream in most American homes, your roofing business must have a voice search strategy to stand above the competition. So what does voice search entail, and why is it making waves in roofing marketing? And, why is voice search so important for your roofing business? You will be surprised to know how ignoring this emerging roofing SEO trend could adversely affect the traffic and visibility of your roofing website. Read on to get all your voice search queries answered.

What is Voice Search? 

 

Voice search is a speech recognition technology that allows property owners to use the voice command to search your roofing website or app. Users here conducts an online search by saying the terms aloud instead of typing them in the search query box. Property owners use voice search because their hands are full since it is quicker to speak than type, plus you don’t need a screen or keyboard.

Reasons Why Voice Search is Making Waves in Roofing Marketing

Nowadays, most of your customers are finding your roofing business through Google. They simply turn to Google and type (roofing service type) contractor in (name of the town or city) and hire the roofer who pops up on the first page. But now, with the rising popularity of Google assistants, Siri and Alexa, the game of search is changing. Why? Since people don’t speak the same way they do when typing on the search query box, thus all the keyword research you have done using your internet marketing may no longer be helpful.

 Roofers who want to remain visible to property owners in the coming years will be required to find a way to incorporate voice search into their internet marketing strategies because of the following reasons:

A Voice Search Strategy Can Improve User Experience.

Implementing a voice search strategy not only helps your roofing business to remain relevant but also creates a unique customer experience that can foster relationships and increase brand royalty.

Since Google Assistant, Siri and Alexa can differentiate between voices, they provide insights about users that result in more personalized content and messages, which is fantastic for improving user experience. Furthermore, voice search technology can help users to interact with your roofing brand more naturally and seamlessly, thus encouraging loyalty and retention.

Lastly, voice search interactions take less time than text-based ones, which is more convenient for busy property owners who expect instant gratification and stellar experience every time they interact with your roofing brand.

Voice Search Affects Your Roofing SEO 

Another primary reason roofers must incorporate voice search into their internet marketing strategies is because voice search affects roofing SEO best practices.

One of the main reasons for such changes is the phenomenon that people interact with search engine queries differently, whether on voice or text. Voice searches tend to be longer than text-based searches, and you can solve this by including long-tail keywords in your content.

 Similarly, voice search is going to impact SEO by increasing the importance of Local SEO because many mobile searchers have a local intent, such as identifying a roofer in the nearby city or town.

Furthermore, Google Assistant seems to concentrate more on the featured snippets when giving answers to users. This means that your roofing business has to incorporate such best practices in your roofing SEO campaigns.

Roofers Use Voice Search to Drive Traffic

Although the benefits of voice search have not been exploited fully, one thing is clear that roofers who will implement voice search strategies will be rewarded with high roofing website traffic. When a voice assistant provides an answer, it also prompts the user to visit the roofing website in which the response was pulled from.

For roofers, that are successful with voice-optimized SEO; this could imply a boost in traffic if your roofing business appears typically as a top result or a featured snippet that provides solutions to users.

A Unique Voice Search Strategy Helps Your Roofing Business to Outrank the Competition

Having a roofing voice strategy is not just crucial for ensuring that your clients can find your business online, but also prevents prospects from visiting your competition instead.

For instance, if your competitors have implemented a voice search strategy and your business has not, they will rank high in search engines and thus be found more by clients. At the moment, voice search still is a new concept; therefore, many roofers have not jumped into the bandwagon, allowing your business to stand out from them.

Voice Search Helps Your Business to be Available for Clients When They Need Your Services

 The fantastic thing about voice search is that property owners tend to use it when they need specific roofing services or products speedily. Nowadays, consumers are looking for services or products that they are going to use at that moment. For roofers who have adopted voice-optimized SEO, it means that their business will be at the top of the results page when homeowners need roofing services and obtain traffic.

 Just like mobile-first indexing changed the digital marketing landscape and forced roofing websites to change from the conventional form of SEO, voice search will do the same. Because of this, your roofing business needs to create a voice search strategy that will help stay ahead of the curve. Fortunately, this post will provide helpful tips to make your roofing website voice-search ready in 2020.

How to Optimize Your Roofing Website for Voice Search Results

Implement Structured Data

Schema markup or structured data is one of the crucial factors that assist search engines in classifying and organizing your content. In simple terms, this data helps Google to understand information on your roofing website. Having this information will not impact rankings directly, but it will allow you to appear in voice search and featured snippets results.

Using schema markup is crucial for local roofing contractors because property owners usually search for office hours, a phone number, or address. By listing all the details about your roofing company, you stand a good chance of getting conversions, improved digital footprint, and better rankings.

How do you implement structured data on your roofing website? If you are using WordPress, look for schema plugins, and you will see hundreds of schema markup functionalities. If your hands are full, consider outsourcing your SEO to a reputable roofing marketing agency.

Claim Your Google My Business Listing

To ensure that your roofing business is ready for local search, you will want to claim and optimize your Google My Business profile. Include accurate contact details and the name of your business, operating hours, and correct phone number. It is also advisable to write a short description of your business and the roofing services/products that you provide. Be sure that your information is consistent in all the directories. Finally, make sure that you select a category that corresponds with your business.

You should also try to add high-quality images that depict the services that your business offers and you plus your employees. This will help to build trust among property owners searching for your roofing business. One effective way to make prospects find your roofing business is to include business contact details at the header or footer of your website.

Speed Up Your Roofing Website

Prospects/ clients using voice search can be in a hurry; after all, voice search is faster than typing a query in a search query box. To ensure that you achieve your prospect’s need for speed, make sure that your website loads in less than three seconds. Page speed is a crucial factor that influences search engine rankings.

You can use various tools like Google’s page speed insight to check your roofing website loading time. The good thing with this tool is that it gives you numerous suggestions on how to improve your page speed. Ensure that you prioritize visible content, minify CSS & HTML, optimize images, eliminate unnecessary plugins and theme elements, and implement browser caching.

Make Your Roofing Website Mobile Friendly

As a roofer, creating a mobile-friendly experience should be the core of all your optimization efforts. After all, the majority of voice search queries occur in mobile devices. When optimizing your roofing website for mobile devices, you need to remember the following things:

  • Use mobile-responsive roofing website design to create unparalleled user experience across numerous devices.
  • Avoid using flash to add media or effects on your site instead of using HTML5.
  • Make your site easy to navigate by making clicks and links significant enough to read.

 If you want to know whether your roofing website is compatible with mobile devices, try out a mobile-friendly compatibility test on Google.

Focus on Long-Tail Roofing Keywords

Short-tail keywords are slowly becoming less relevant in conversational search queries, and the trend is bound to continue in the coming years. Prospects using voice search ask direct questions, to obtain more relevant answers. That’s where long-tail roofing keywords come in.

Long-tail keywords are generally specific. As the name suggests, these are keywords that are longer than a typical search query. Prospects act like they are conversing with a human being during a voice search.

For example, when typing a search query, a prospect uses relevant keywords like the best roofer in Tennessee. While conducting a voice search, a prospect might ask, Hey Siri (or Ok Google), where can I get the best roofing contractor in Tennessee? Therefore, it is highly recommended that you find and utilize conversational keywords that prospects would use while talking. You need to find long-tail keywords and include them in your content.

Improve Your Online Reputation

As a roofer, you already know that bad reputation (whether offline or online) can adversely affect your voice search rankings-Google even shows ratings on a scale of 1 to 5 (1 star being described as worst, 4-5 shows your business is the best. If you want to improve your prominence on result pages, make sure that clients/ prospects are talking positively about your business.

Client testimonials are another effective way of proving your trustworthiness and authority. So are positive mentions on Home advisor, Social media, and Yelp. Fortunately, Blackstorm Roofing Marketing can help your roofing reputation by sharing positive client testimonials on your website, collecting reviews from your previous clients.

Stay Ahead of the Game by Implementing a Voice Search Strategy in Your Roofing Website Today

In today’s competitive roofing landscape, your roofing business needs to stay ahead of the curve. If you want to stand out from other roofers, voice search SEO is something that you cannot afford to ignore.

Voice search allows your business to create an unparalleled customer experience. Stay ahead of the curve is what we believe in here at BlackStorm Roofing Marketing. That, combined with our primary focus on the roofing industry, makes us the best choice for your digital marketing needs. As a roofer, you might have worked with different marketers who don’t know the ins and out of your industry.

Now that you have understood what voice search is and why every roofer is swearing by it, its time to improve your SEO strategy to incorporate this new trend.

If you need help finding experts to create and implement voice search strategy in your roofing business, schedule a free strategy session with our SEO professionals today.