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22 Roofing Marketing Ideas That Work in 2021 and Beyond!

Are you getting sufficient roofing leads? Is your phone ringing as expected to book more jobs?

There are many reasons your answers may be a resounding “no.” The effect of COVID-19 has undoubtedly caused a decline in sales for roofers as property owners adjust to the new normal. As the internet becomes an essential tool in the client’s purchasing journey, roofing marketing becomes a crucial investment.

High customer involvement, lack of specialized roofing marketing agencies, poor industry reputation, and stiff competition are some of the problems facing an average roofing company today.

If you want to market your roofing company, keep reading for 30 practical roofing marketing ideas. Or schedule a free strategy session online with one of the Growth Coaches or call us at 1(865) 205-8822 if you need help creating an advertising campaign for your roofing business.

Roofing Marketing Ideas- Online

1. Create an Effective, Functional Roofing Website Optimized for Search and Conversions

Your roofing website is the heart of your internet marketing strategy. If you don’t have a roofing website, creating a website is one way of reaching your prospects/clients online, anywhere, anytime.

Roofing is a high-ticket item that needs a high level of client trust. Over 75% of clients judge a roofer’s credibility based on roofing website design alone. An outdated, no website or broken site can instantly vent that trust.

Make sure your roofing website looks contemporary, slick, and professional. Use educational content and interactive elements to inform browsers about your company and respond to any questions they might have.

 

Pro Tip:

  • Optimize your roofing website for conversions and SEO so it keeps sending a consistent stream of qualified leads, even when your business offices are closed.
  • Create a sales funnel and quality landing pages to capture roofing leads.
  • Contact our experienced web designers know if you need help to build or redesign your roofing website.

Invest in SEO to Get Found in Local Searches2. Invest in SEO to Get Found in Local Searches

Property owners /managers are the potential buyers of your roofing services, so make sure they can find your roofing business in local searches online. Prospects are looking for a roofing company like yours, so you need to optimize your website to appear in front of these wallet-out potential clients.

If you want to appear in local search results related to your roofing services, begin selecting the right keywords. Keyword selection and research are crucial parts of SEO since they influence which search results show up on your roofing website. Local search marketing will keep your phone ringing and prospects visiting your project sites. List your roofing business in major online directories and create and claim your Google My Business account to get started with local roofing SEO. Contact our SEO experts if you need help establishing your local online marketing presence.

Run a PPC Campaign to Get Immediate Results3. Run a PPC Campaign to Get Immediate Results

You should be on top of Google search results before you can start to obtain serious leads and traffic from organic searches. Getting on top of Google search results can take months or years with search engine optimization. If you don’t want to wait, you should not ignore Google Ads or Pay-Per-Click advertising.

Pay per Click advertising works by putting your ad or brand message in front of business or homeowners who are actively searching for your roofing services. PPC ads are shown because roofing businesses bid on particular keywords (for your business, it may be something like roofers in Murfreesboro, TN)

To get started with PPC, select the keywords. Like with roofing SEO, focus on long-tail keywords. This will not only drive relevant traffic but will also reduce the cost per click.

Once you have the keywords ready, you can start to bid for the ad placement. You can set the minimum or maximum amount you are willing to pay every time a prospect clicks on your ad. Your quality score and the maximum bid will determine where your ad will be placed in the search results.

However, it is more preferable to have a higher quality score as opposed to the maximum bid. This is because Google wants to offer the most relevant search results for users. That’s why roofers (regardless of their substantial marketing budgets) can’t buy their way to a good ad position.

When searching for roofing marketing ideas, you will note that PPC is one of the best ways to obtain qualified roofing leads. With PPC ads, you can reach more valuable prospects interested in your roofing services.

Factors like the quality of your landing page your roofing ad links to and the relevance of the ad to the searcher’s query will assist you in determining where your advertisement will rank.

Connect With Your Prospects through Social Media Advertising4. Connect With Your Prospects through Social Media Advertising 

Social media is one of the effective marketing and advertising methods for roofing contractors. Social media profiles like Twitter or Facebook help you to connect with your target audience directly. By leveraging social media advertising, you can create valuable content for your prospects/clients and interact with them.

To get started with social media advertising for roofing marketing, select your platforms wisely. There are various platforms that you can use, including Pinterest, LinkedIn, Twitter, Instagram, and Facebook. That said, you want to use platforms that your audience frequents most to make sure that you reach them.

Once you select your platforms, engage with prospects/clients by posting content about their favorite topics and your business activities. Publish videos and photos of your completed and current projects and other roofing news or trends that may benefit your audience.

Remember to include social media in all your marketing collaterals, such as your brochures, email signatures, and roofing website footer. Social media advertising will not produce results overnight but can boost your following and engage with clients in your local market.

5. Use Video Marketing to Showcase Your Roofing Projects and Brand

They say a picture is worth 1000 words; what about a video? It’s more powerful. Nothing strengthens the authority of your roofing website like a video. If you have a roofing website with high-quality video content, you will enjoy a higher conversion rate than rivals without video.

You can leverage the power of video marketing by creating a video of your latest project. Video marketing can help you to:

  • Portray your competitive differentiators
  • Boost online engagement
  • Establish your roofing brand and its personality

Create fascinating videos by showing your crew’s undertaking project or produce positive video testimonials from your customers. Remember to upload videos to Facebook and YouTube to generate leads and to enhance your brand image.

6. Solicit Genuine Online Customer Reviews

A high-ticket business like roofing relies heavily on client’s level of trust, and genuine online reviews provide one of the best ways of enhancing that trust. Research shows that more than 80% of prospects trust online reviews just like they do with personal recommendations. Plus, client reviews show on Google search results with star ratings to help your brand look more appealing than companies without.

Review management is an essential part of running a successful roofing business online. Prospects turn to online reviews to see the experience others had with your business. You must manage your online reputation to ensure that options select your business.

You are going to get a mix of negative and positive reviews. Getting negative reviews isn’t the end of the road since people expect to see lousy reviews. The crucial part is that manage online reviews.

Property owners want to feel valued. If you don’t have time to manage online reviews, you can invest in online reputation management services. Such services will help you manage your reviews better so that you keep your current and past customers happy while attracting new ones.

7. Blog about the Latest Trends in Roofing 

 Start a blog on your roofing website and create content on the hottest trends on roofing. This will make you look well-informed and intelligent. Approach roofing websites that accept guest posts and publish posts to expand your reach and get valuable backlinks. Create and publish authoritative content on the roofing niche to become an authority in the roofing industry.

8. Nurture Roofing Leads to Convert With Email Marketing

If you are searching for roofing marketing ideas, email marketing is an excellent option for your roofing business. This strategy assists you in nurturing roofing leads, helping them to convert. To use email marketing, you must get a list of subscribers.

An effective way to do this is via your roofing website. To get client’s emails, you can offer them an exclusive template or guide. By investing in email marketing, you will get leads interested in your roofing services. It is a great roofing marketing idea that will help grow your roofing company and improve your brand awareness online.

9. Ask Roofing Material Manufacturers for Backlinks

External links from reliable domains are very crucial in boosting your search rankings. Contact roofing material producers you have previously worked with and ask them to include your name in their customer’s list. Many roofing material suppliers have pages that list roofers who use their products. This is vital for improving organic search results and online visibility.

Set up Call Tracking for Roofing Business

10. Set up Call Tracking

If you are like most roofing contractors, your potential and existing clients call your office to obtain details or ask questions about roofing projects. These are your qualified leads, and you need to track them. Set up call tracking on Google Ads and analytics to stay on top of phone leads and later create nurturing those leads.

11. Use Multichannel Roofing Marketing

Any medium you utilize to market or engage with your roofing clients is known as a channel. Clients can move from one channel to the next within a blink of an eye. They might come across a post on LinkedIn, go to your roofing website to know more about you and your company, check reviews on your website, and contact your office through their mobile phone. That’s why you need to have a presence on multiple channels online.

12. Use Geofencing Advertising to Reach More Roofing Leads Online

Geofencing advertising is a great roofing marketing idea to assist your company reaches new leads.

With Geofencing, you create an invisible fence encompassing a specific area, generally surrounding a building like your business.

Once property owners enter the fence, they get a notification about your roofing company or see a Facebook ad related to your roofing business. This can prompt them to think about contacting your business.

As a roofer, you want to focus on conferences, trade shows, and other events where your leads will frequent. It is an excellent way to get attendees to get exposed to your roofing company for the first time. Geofencing presents a perfect opportunity for your roofing business to target your prospects in areas where they are likely to be thinking about your services or products.

13. Use Analytics to Measure Your Roofing Advertising Campaign Success

The best roofing marketing strategy isn’t complete without measuring or tracking the overall results. For example, how does your roofing website measure up against rivals?

While they are helpful deliverables, site traffic and rankings are not the actual measurements of your campaign success. To ensure your internet marketing and roofing website is performing optimally, track the following analytics:

Measure Advertising, Revenue, and Sales

Of course, you can’t pay your crew with rankings or web traffic, but you can with income/revenue. Revenue and sales are good indicators of your roofing marketing success since they affect the money coming into your roofing company daily.

But how do you determine your sales and revenue? Tracking the number of roofing leads you have and what their buying journey is like on your roofing website is essential. A good roofing SEO strategy will measure the qualified traffic, conversion rate and get involved in conversion rate optimization.

Besides, you also need to track the number of calls received through various online marketing initiatives like Google Ads and Facebook ads.

14. Use Retargeting Ads

Have you ever come across those ads that seem to follow you around the internet? You search for roofing contractors on Tuesday and the rest of the week, all you see are ads for roofers. This is known as ad retargeting, and it is an intelligent strategy for high-ticket jobs like roofing services.

Roofing Retargeting Ads

Retargeting uses the information collected from a prospect’s previous online searching behavior to show up relevant ads. For instance, a prospect who has been researching the cost of an average roof could see your ads, although they are not actively searching for roofing services information.

You can use retargeting with Facebook ads, Google ads, and more. As potential clients see your retargeting ads over time, it creates awareness of your roofing brand. Ad retargeting is a fantastic way to grow your roofing company on a minimal budget.

Offline Roofing Marketing Ideas to Reach New Prospects

15. Make Money from Bad Weather

By focusing your roofing marketing on local and seasonal needs, you can create campaigns in response to weather profit and events from poor weather.

Based on the region of the country where your company is situated, your clients may need gutters to deal with rain barrels or downpours to conserve rainwater. Clients may be in need after a huge storm damaged many roofs in your area. These are just instances where your marketing and business activity can correspond with the weather.

PPC ads can help roofing contractors make most of the bad weather. They provide a great way to target your marketing both locally and seasonally. Since you create PPC ads faster, you can use them to take advantage of upcoming or ongoing weather. That’s something you can’t achieve with billboards, print, or other conventional marketing methods.

Is a heavy downpour forecasted for next month? Instantly put up a PPC ad for 20 or 30% off roof inspections, urging clients to prepare for the storm. Remind potential customers now it is an excellent time to begin any major roofing projects they have been postponing.

The best part is that such Google Ads helps you to choose specific locations and only display ads to prospects in those locations. This implies you won’t waste marketing dollars in locations you can’t offer services in. If you serve a more comprehensive service area, you can target various ad campaigns to multiple regions within those territories. You can even target ZIP codes within a specific city.

16. Sponsor a Local Event or Sports Team

There must be event organizers, local school clubs, and sports teams searching for sponsors in your area. Support a team and print your business logo prominently on their caps and shirts. Sponsor a local event and showcase your brand name at the event through posters, billboards, video projection, or other branding techniques.

Roofing Direct Mail Campaign

17. Run a Direct Mail Campaign

Direct mail can get new roofing clients if done correctly. Long-form letters don’t work in an age where people seek instant gratification, but leaflets and postcards can grab the attention of potential clients. You can craft your mail to include a particular offer that helps you measure its effectiveness.

Get creative with your roofing direct mail campaign design to generate even more brand awareness, leads, and recall. Consider aligning your strategy with your professional roofing business card design as well.

18. Trade Shows to Get New Commercial Roofing Leads

Trade shows don’t just offer a chance to check the competition; you can get partnerships, new leads, and company awareness. Ensure that anybody who comes to your stand obtains a freebie they will deem valuable. Besides, you can offer educational content on home improvement and residential roof repairs. Lastly, make sure you follow up with prospects you come across.

19. Give Away Something for Free

Most property owners will be interested in doing business with roofers who offer something for free. They are likely to identify with roofing businesses that offer freebies. Based on how you decide to execute this roofing marketing strategy, it will boost your brand awareness and help you stand out.

You can offer a free deal such as a free roof estimate or roof inspection. It can also foster goodwill in your prospects and make them think of your company every time they need a roofing contractor.

20. Get Involved in the Local Community 

Another inexpensive way to market your roofing services is by getting involved in your local community. You can either help fix a roof in the surrounding community. No matter the activity you decide to be involved in, make sure you use branded items like T-shirts, vehicle wraps, etc. this will go along a way to showing your community that you care while assisting you to gain exposure. You should also post community on social media profiles to reach a larger audience. The community will view you as a business that cares about them much more than revenue or profits.

Roofing Marketing Ideas- Leverage Technology

21. Automate Online Marketing 

Nurturing leads can be challenging and tedious, especially if done manually. Use automation to streamline messaging and minimize your workload. Schedule social media posts, write an email sequence, Incorporate SMS into your roofing website, and combine messaging with the levels in their buying journey.

Automate Online Roofing Marketing 

22. Nurture Customers with CRM Technology

Leads are the lifeblood of any roofing business. You should generate as many qualified leads as possible and nurture them through the conversion funnel. Using a CRM will make sure that you track all the leads and nothing falling through the cracks. There are various specialized roofing CRM software applications available in the market. Monitor them and select one that’s suitable for your business needs.

Improve Service Delivery with Emerging Technology

Mobile apps have revolutionized how people search for roofing services online. Integrated mobile solutions are available to manage all kinds of roofing projects, including estimation, design, material calculation, and project coordination and management. Roofers who evolve with technology will outrank their competitors by booking more jobs through digital client interactions.

How to Market Your Roofing Company-Wrap Up

Implementing all the roofing marketing ideas above can be a daunting task, especially if you have many things requiring your attention.

With this post, you now have helpful hints on how to market your roofing company, both online and offline.

Do you have any queries? Maybe you are not sure what keywords to use or how to optimize your Google Ad campaign.BlackStorm Logo

At Blackstorm Roofing Marketing, we continually monitor SEO, PPC, social media adverts, and more. Schedule a free strategy session online with one of our Growth Coaches to create a detailed internet marketing plan to meet the specific needs of your roofing business today.

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Direct Mail Google Ads Growth Strategies Lead Generation Local SEO Marketing Paid Advertising PPC Promotion Reputation Management SEO Social Media Website Design

15 Easy ways to Get More Roofing Leads without Wasting Your Marketing Dollars

As a roofer, you already know that roofing is a cutthroat industry. It takes a lot of time and effort to succeed in the roofing industry. There was a time in America when starting a roofing business was absolutely risk-free. The competition was sparse, towns were small, and your roofing business could be providing services within a 50-mile radius. Now, thousands of roofers are dotting the U.S landscape, thus creating stiff competition in the industry.

However, successful roofing contractors thrive in competitive environments. They view competition as an opportunity instead of an obstacle. As more roofers compete for local market share within the residential roofing segment, getting leads and nurturing client relationships is becoming more vital to remain competitive in the roofing landscape.

Without further ado, here are the proven tips that will help your roofing business rise above the competition in 2020 and beyond.

Get More Roofing Leads Offline

Despite the popularity of internet marketing today, old school methods of acquiring roofing leads are still crucial, particularly for small businesses and roofing marketing. Offline marketing utilizes various media channels outside of the internet to raise awareness of your roofing products or services. Here are the most effective offline roofing marketing strategies you can apply in your roofing business:

1. Door Knocking or Canvassing

Door knocking /canvassing is the most popular method of generating roofing leads offline. It is an effective strategy that needs discipline and focus. There is nothing that can override face to face meetings. The most common practice is to canvass the whole region after a storm has hit it. You know property owners who qualify for an insurance settlement. The only downside is that most homeowners will not do business with a roofer who knocks on their homes.

2. Direct Mail

Direct mail can still give you qualified roofing leads if done correctly. Long-form letters do not work well, but leaflets and postcards can always grab your potential clients’ attention. If you need high-quality roofing postcards for your offline advertising, get in touch with our experienced graphic designers today.

Direct mailing campaigns provides an effective way of staying away from the online noise. Since roofing is a visual industry, leaflets and postcards featuring images of your previous completed projects can be a great way of grabbing your target audience’s attention.

Leaflets can also offer excellent snapshots of your roofing services or products’ advantages compared to those provided by your competitors.

3. Trade Shows 

Trade shows just don’t offer an opportunity to analyze your competitors; you can create awareness about your business, develop partnerships, and get new roofing leads. The trick is to give every prospect who visits your booth a freebie that they will consider valuable. Finally, make sure that you follow up on every prospect you meet.

4. Strategic Partnerships

There are thousands of roofers in your city that can refer you to good business. You only need to organize meetings with them and create strategic partnerships. You might also consider joining the various contractor alliance groups that are in your area. Take advantage of such opportunities to bring more new clients to your roofing company.

5. Host a Free Dinner

You can also identify some of your top commercial roofing prospects and invite them for a free dinner at a four or 5-star hotel. You can nick-name it “commercial property symposium.”

6. Local Seminars

Besides hosting a free dinner, you can organize an educational-based seminar for your client. Besides, you can also host a workshop for your business networking group. This is an excellent way of getting qualified roofing leads and positioning yourself as an expert in the roofing industry.

7. Free Roof Estimates and Inspections

Your offer can break or make your campaign. By providing free inspections and estimates, you are just opening the door for new clients. Make sure that you follow up with every new client.

8. Word of Mouth

It has long been said that word of mouth recommendations is the best form of outbound roofing marketing. This means your satisfied clients recommend your roofing services or products to their workmates, relatives, and friends. This way, you will get roofing leads without spending a dime on marketing your roofing business.

9. Outdoor Advertising

You don’t have to break your bank account on huge billboards to get your roofing company name in front of prospective leads. Professional-looking yard signs and vehicle graphics that are branded with roofing company names will help potential customers remember and think of you first when they need your roofing services.

If your roofing business does not have money to invest in billboard advertising, make sure that you keep your message simple and the artwork uncluttered. This will help the passing motorists to know what your roofing company is all about and convert to qualified roofing leads later when they require your services.

Effective Inbound Strategies to Generate Roofing Leads Online

Offline advertising still plays a vital role in doing your business in the roofing industry. However, if your company does not have an online presence, it will be hard to differentiate your roofing services or products. Your roofing business will get more traction via inbound strategies than with conventional or outbound marketing techniques. Here are some online marketing strategies that will give your business quality roofing leads if done correctly;

Get a Functional Roofing Website

Having a website is a must for any roofer who wants to get quality roofing leads online. If done correctly, your roofing website can be a lead generating machine that can turn around your business fortunes. You don’t require a fancy website with several pages to get roofing leads online. Here is a list of information that you need to include in your roofing website to convert prospects into leads:

  • Your phone numbers and roofing company logo at the top.
  • Eye-catching images: Potential customers who may require commercial roofing services will be persuaded by a relatable image that you put on your roofing website
  • Trust Indicators: This can include everything from industry certifications to online reviews or testimonials.
  • A Compelling and clear Call-to-Action (CTA): Your CTA should be assertive, prominent, and clear.
  • Your roofing website should load faster regardless of the device used whether on a desktop or mobile phones
  • Your roofing website should be optimized for search engines both for text and voice search results.

Invest in Google Ads to Get More Roofing Leads Online

Google ads work differently than other forms of roofing marketing. Whereas other marketing methods require the roofer to pay an upfront fee, irrespective of whether it works or not, roofers who use Ad words only pay a small fee when potential customers click on their ad.

This is what is known as Pay-Per-Click advertising. PPC is advantageous because it helps you target clients in a specific geographical location and demographics where your roofing services are needed most.

PPC tools make it easy to track your ad expenditure against the results you are getting. Ensure that you are giving your prospects bait like a free roof inspection or estimate to help them click on your ad.

Our tested and proven tricks and tips will help you make most out your Google Ads campaign:

Optimize Your Keywords

There could be hundreds or thousands of property owners searching for roof installation or replacement services in your neighborhood, therefore selecting the right keyword for your ad is crucial. To save your marketing dollars, make sure that you concentrate on keywords that have buying intentions behind them. Avoid using broad keywords but instead, focus on more specific keywords such as

  • “Roof fix.”
  • “Commercial roofing contractors.”
  • “Residential roof installation.”
  • “Roof leak repair.”

When using online advertising, roofing contractors need to promote their services or products—grabbing your potential customer’s attention with a voice or text-based text if it might seem like an uphill task. Fortunately, there are some guidelines you can follow to make sure that your roofing ad stands out online.

For instance, make the best use of your title/headline such as “Professional Roof Installation in Tennessee” and a sub-header like “Obtain a 24-hour roofing estimate.”

In your roofing website content, briefly mention your BBB ratings and incorporate a compelling CTA “call now to obtain a no-obligation roofing estimate.”

Optimize Your Budget 

Failure to set the correct marketing budget is one of the errors that most roofers commit. We highly recommend that you select the daily option, so that you don’t spend a lot of dollars within a short period.

Optimize Your Location Settings

When you post a roofing advert online, potential clients living in your neighborhood should find it. Google will determine which adverts will appear in any search or not based on the specified location settings. In other words, the location settings of an ad serve as an extension of its roofing keywords.

There are two main location settings that you can use to manage your PPC campaigns. A roofer can use keywords so that the ad will only appear when the prospect types the geographical location in his or her search. Alternatively, roofers can tweak their ads only to appear when searches are done within a specific geographic area.

Whatever the case, it is advisable to select both approaches when optimizing location settings. Let’s assume you are in Nashville, TN; you can use “Nashville Roof Replacement “or “Roofing Replacement Nashville.”

Test Your PPC campaign

Make sure that every element of your ad is working as it should. Check for errors and preview how the ad will appear in the searches. Develop up to five ad variants and test to see which one will be more catching, informative, and capable of generating more qualified roofing leads online.

Create Targeted Landing Pages to Get Roofing Leads Online

One way of getting quality roofing leads online is by creating landing pages with your potential customer. The main aim of running internet marketing campaigns is to send your prospects to your roofing website. So, consider your web visitor’s first impressions. Your ads should send potential clients to the right place to have the desired impact. Your homepage might not assist a prospect in making a decision, and the wrong page can send your chances away.

For instance, if clients click on an ad for TPO roofing, they might get annoyed if they finally land on a general roofing page. If they find information about flat roofing, they will navigate to another roofing company website. Similarly, if a customer searches for “Roofer in Memphis,” they expect to see results for roofers in Memphis, TN.

It is essential to design custom landing pages for all the clients that you target. If your roofing company serves customers all over the nation, then you need to create pages for every city that you serve. If you do different kinds of roofs, then consider creating separate landing pages for each roof.

Optimize Your Roofing Website for Search Engines to Get Quality Roofing Leads Online

You need to ensure that your roofing website is secure for search engines like Bing or Google to understand. It should be engaging, creative, and optimized to draw prospects in thus making it one of the best ways of getting free roofing leads online. Here are some factors that you need to consider when optimizing your roofing website:

  • Make sure that your roofing website loads in less than three seconds
  • Add authoritative content to your roofing website
  • Optimize your web pages using popular keywords related to your business
  • Add your site to Google My Business Listing.

Collect Online Reviews and Testimonials

With over 90% of clients reading online reviews/ testimonials, this is an integral part of the decision-making process. Clients trust what others say about far more than what you promote yourself to be. After you deliver exceptional service to happy clients, request for reviews /testimonials. It is essential to have a presence on major review sites like Yelp, Facebook Local, and Home Advisor.

Use Social Media to Get Quality Roofing Leads Online

Social media platforms like Facebook, Instagram, or LinkedIn can be powerful marketing tools that are mostly free to use. Having a vibrant presence on social media allows engaging prospects personally and giving a lot of essential tips on the challenges they face and how your company can help solve them. Here are some tricks you can use to boost your social media presence:

  • Answer client questions live on Facebook: A live video on Facebook can generate some interest in your prospects. Take questions from customers and offer informative, thoughtful answers.
  • Post-after-and-before photos: To prove that you an authority in business to your social media followers; post pictures of completed projects and quotes from your previous customers.
  • Create a blog and share it on your social media profiles; sharing individual blog posts is an excellent way of adding value to your followers and encouraging prospects to visit your roofing website.

While such methods may not generate roofing leads directly to your business, they play a crucial role in your marketing efforts.

Roofing Leads FAQ

Q: How do I get more roofing leads?

A: Generating more roofing leads begins with establishing an online presence with roofing website design and SEO. You need to make sure that your roofing company appears on Google’s Local Map Packs so that nearby prospects can easily find your business when they conduct a local search.

Q: How do I promote my roofing company online?

A: You can promote your roofing business online with website design, SEO, content marketing, and Google My Business. The stronger your online grows, the more likely you are going to generate quality roofing leads consistently. Your roofing website should have a compelling and clear CTA that converts visitors to leads.

Q: How can I grow my roofing business?

A: To help your roofing company grow, you need to improve your online visibility by implementing various internet marketing techniques discussed in this post.

Partner with the Blackstorm Roofing Marketing team to get Consistent Stream of Roofing Leads (Both Offline and Online)

With this guide, you have numerous tips and hints on generating roofing leads, both offline and online. As a roofer, you have many tasks requiring your attention, from managing workers to sourcing raw materials. Thus, you may not have all the time to test and implement some of the lead generation tips discussed above. So let the team at Blackstorm Roofing Marketing take that off your plate!

At BlackStorm, we provide the best internet marketing and website design services for roofing contractors who want to generate more leads and book more jobs.

If you are serious about creating a lead generating machine for your roofing business, kindly book a free strategy session with our growth experts and bring in more quality roofing leads to your company today.

 

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AdWords Google Ads Growth Strategies Lead Generation Local SEO Paid Advertising PPC Reputation Management SEO Website Design

Five Super-Simple Roofing Marketing Tips to Get Free Qualified Leads Online

Are you looking for foolproof ways to generate free roofing leads online?

If yes, this post will give you tips to help your roofing website generate free qualified leads online.

And by qualified leads, we mean property owners in your area who are searching for roof installation or repair services.

Or, if you are a commercial roofing contractor, local building owners are looking for the services you offer.

For a roofer, finding new clients is key to growing your business.

There are various factors you need to consider to look for ways of generating free roofing leads online. The first one is that digital marketing is a crucial investment in your business. It takes a lot of money and time to achieve success in any marketing. This post will explain five easy ways to generate qualified roofing leads online.

Tip #1: Revamp Your Roofing Website

Your roofing website is a powerful resource that will help property owners know about your services. It is a tremendous free lead generating machine at your disposal. Long before homeowners call you or fill the contract forms, the first visit your roofing website. They may peruse it for a few minutes to check if you specialize in the type of their roof.

An easy-to-read roofing website is vital in making an impact on property owners in your area.

Here are a few tweaks that you can implement to improve your roofing websites conversion rates:

  • Create informative pages describing your services and their benefits to homeowners.
  • Develop a visually-appealing roofing website, including quality photos, and easily read pages with prominent contact details.
  • Make your contact details form simple to fill out. It should contain as many text boxes as possible, and provide a benefit such as a free quote.

At BlackStorm roofing marketing, our lead generating system begins with creating an SEO-friendly, stunning roofing website designed to convert prospects/visitors into qualified leads. If you want to take your roofing business to the next level, schedule a free strategy session with our team to create an informative, mobile-friendly, and high converting roofing website that will help your business generate free leads online.

Tip #2: Concentrate on What Makes You Stand Out from Other Roofers

Between niche contractors and big roofing business brands, the roofing industry is a very competitive field. So many roofing contractors brand themselves with the same messages. With the stiff competition, property owners need to know why they should trust your business and not other roofers in your area.

Almost all roofing contractors have some level of experience, so add value by telling prospects/ clients how long your business has provided exceptional services. Many roofers promise to offer a free quote, so level up your game with a free inspection. Concentrate on marketing that showcases your cut-above and strengths.

Tip #3: Improve Your Roofing Website’s SEO

Remember the numerous searches you conducted on the web. How often did you visit the second page of your search result? For most property owners, the answer is never. Over 40% of income is obtained from the search results. That’s why search engines must easily understand your roofing website. This technique is known as search engine optimization. Several factors are involved in how search engines rank your website.

Here are a few tips that roofing contractors should consider to optimize their roofing websites:

  • Make sure that your website loads in less than three seconds
  • Optimize all pages on your site with keywords relevant to your roofing website
  • Add authoritative and informative content to your site.
  • Link your roofing website to Google My Business.

Ensure that you outperform the competition by creating an SEO-friendly roofing website that will help your business generate free leads online.

Tip #4: Collect Positive Reviews 

Not a direct method to generate free leads online, but having tons of positive reviews on significant directories can help your business grow. As a roofing contractor, your online reputation is one of the vital aspects of your online presence. Most property owners will conduct several searches for your business online before they hire you.

With over 90% of property owners reading online reviews, this is a necessary decision-making process. Prospects trust what other homeowners have to say about your business than anything you try to convince them. After you provide exceptional service to satisfied clients and request positive reviews, happy clients will always want to assist other stranded homeowners in finding your services. When you have a satisfied client, you can ask positive reviews on your roofing website.

Tip #5: Invest in Pay per Click (PPC) campaigns

Many popular roofing keywords appear on top of the Google search results page. They are known as pay-per-click because these roofing websites pay for every prospect who clicks on the link. When many property owners are not going past the first page, PPC ads are the fastest ways to get on top of Google search results. In fact, these ads account for over 10% of website traffic, helping to skyrocket your site traffic and generate free leads online.

Roofing contractors can take advantage of Google Adwords to start their internet marketing campaigns. PPC ads allow you to monitor your conversion rate, set your budget, and research for keywords that will resonate with your prospects/ clients. It is crucial to know that these ads are costly, but the return on investment is higher compared to other conventional marketing methods.

Start to Generate Free Roofing Leads Online Today

Generating leads is the most vital aspect of growing your roofing business online. If you don’t have a system to get free points online, then the Blackstorm roofing marketing team can help.

As a roofer, the #1 challenge you face is consistently generating qualified roofing leads. However, once you get a lead making machine that works, the advantages are endless. Unlike other roofing marketing agencies, we help to generate roofing leads exclusive to your roofing business.

If you are a roofing contractor that wants help in generating free roofing leads online, then kindly schedule a free strategy session with our experts to take your business to the next level today!

Categories
Google Ads Growth Strategies Lead Generation Local SEO Marketing PPC Promotion Reputation Management Retargeting SEO Website Design

Getting Your Roofing Digital Marketing In-Sync

It’s a brave new world

Pretty much every Roofing business owner would agree… marketing and advertising have changed dramatically in the past 5 years. An attractive Roofing website alone isn’t enough – it has to be mobile-friendly, secure, and designed to be the center of your online marketing. Plus, you have to be on social – Facebook and more. You need paid search and display ads. And don’t forget about online listings and client reviews. How do you keep up? That’s a good question, but really, the more important question today is… how do you make all those parts work together?

Let’s look at one Roofing business owner’s story… 

Roofing business spotlight:

Introducing John

John owns XYZ Roofing Company, a small Roofing business just like yours. He struggled to keep up with the changing technology. He was bringing in fewer new clients… losing out to his competition online.

See if John’s challenges sound familiar…

John’s challenges

A Roofing Business Struggling To Keep Up With Roofing Digital Marketing

INCORRECT INFORMATION ONLINE

John claimed his Google listing… but he kept seeing incorrect information about his Roofing business online. He had no idea how to correct it.

NEGATIVE REVIEWS

John’s been told he has some bad reviews online …but he doesn’t know what to do about them – or how to get more positive reviews.

OUT-OF-DATE ROOFING WEBSITE

John’s Roofing website is over three years old and hasn’t been touched in at least two years. It’s not bringing in any leads and falling farther down the search results.

COMPETITORS’ ADS EVERYWHERE

John’s really annoyed that his top competitor has ads online that keep popping up on all of John’s favorite websites.

AD CAMPAIGN TOO COSTLY, NO LEADS

John tried using paid search ads, but he burned through a month’s budget in just a few days… and it wasn’t getting him many leads!

LACKING NECESSARY EXPERTISE

Overall, John’s frustrated because he simply doesn’t know where or how to start to solving his Roofing Digital Marketing challenges.

NOTHING IS IN SYNC

John’s biggest challenge was one he hadn’t even considered… the fact that his Roofing Digital Marketing was separate, disconnected pieces. Rather than have a single, interconnected marketing solution working in sync… John had a series of disjointed components. Even if he finds a way to solve his other challenges, he’ll never maximize his results if he doesn’t get all his different marketing working together to put his brand and Roofing business message in front of his potential clients as they go through the buying journey.

Today’s consumer journey includes three very clear steps …Search, Discover and Engage.

When someone is shopping for a product or service today they go through three simple steps…

SEARCH

They SEARCH for information about what they need

DISCOVER

They DISCOVER their options

ENGAGE

They reach out and ENGAGE with the business that best meets their needs

Roofing Digital Marketing today: all the pieces

Not that long ago, a website alone was arguably all your Roofing business needed to have a “presence” online. Some basic SEO could get you found in search and that was all you needed to worry about. Today, your Roofing Digital Marketing strategy has to include a plan that will keep your Roofing business in front of your clients as they move from shoppers to buyers… and that takes more than just a Roofing website.

TODAY’S CLIENT JOURNEY

As your clients search, discover and engage, their journey can include a dozen steps or more – search engines, social media pages, ads, websites, review pages and more. You might think that a “search” always starts with a search engine, like Google, Yahoo! Or Bing – but a user’s search for information could just as easily start when they click on an ad or see a post (paid or personal) on Facebook. Maybe it starts with a conversation on Messenger – you just don’t know… so you have to make sure you’re everywhere they might look.

Today’s Roofing Digital Marketing

No matter how or where your clients are searching for you, ultimately it will lead them to the heart of today’s Roofing Digital Marketing… your Roofing website.

YOUR BUSINESS ROOFING WEBSITE

In business today, you have to keep moving forward to stay ahead of your competition. Standing still is not an option. At the center of everything you do is your Roofing website. If your Roofing business is going to compete online, your website has to effectively position you as the better choice. Everything you do, online and off, leads to your Roofing website, so it has to close the deal – it has to turn visitors into clients. Just as important, your site has to keep up with ever-changing technology and evolving consumer behavior. Your competitors will be updating their sites – if you fail to keep up, you will fail to attract new clients.

55of small business websites are over three years old.
91of small businesses plan to improve their website this year.

Is your Roofing website keeping up with your competition?

Is your Roofing website tomorrow-proof?

Can You Answer “Yes” To These 6 Questions About Your Site?

IS YOUR ROOFING BUSINESS READY FOR VOICE?

In 2018, an estimated 60 million Americans will do a voice search – like “Siri…” “Hey, Alexa…” or “Ok, Google…” – at least once a month. Do Alexa and Google have the right info for your Roofing business? If someone asks about you, or your type of business, will they find you?

IS YOUR SITE TRULY SECURE?

Starting in July 2018, Google began to mark unsecure sites (i.e., with http, and not https, in the URL) as “not secure”… letting everyone know your Roofing website isn’t a safe place to visit.

IS YOUR SITE REALLY MOBILE?

A lot of people think they have a mobile-friendly Roofing website if they can see a teeny-tiny version of their site on their phone. Today, your site must be truly mobile-friendly – easy to use on any device.

DOES YOUR SITE LOAD TOO SLOWLY?

If it takes more than three seconds for your site to load, the average searcher will click away. 1 – 2 – 3… gone.

IS IT EASY FOR VISITORS TO CONTACT YOU?

You have to make it easy for site visitors to contact you, in whatever way they choose – click-to-call, text or form. Give them lots of easy options to help them engage with you.

IS IT IN SYNC WITH YOUR OTHER MARKETING?

To maximize results, your site needs to be connected to everything else you do. For example, do visitors immediately see positive client reviews you’ve received elsewhere on the web? They do when you’re your site is in sync with your other digital marketing.

Today’s Roofing Digital Marketing

Your Roofing website needs to be the heart of your digital marketing, but you need a lot more than just a website to make sure your Roofing business is everywhere your clients are searching and surfing online.

Establishing a solid foundation

When someone starts searching for the product or service you provide, your Roofing website is rarely, if ever, the first thing they see. Your Roofing business appears in dozens of different places – taking control of that information is the first step to building a solid digital foundation. In particular, you need to focus on…

ONLINE LISTINGS

Too many Roofing businesses ignore all the online listings where your business information appears. Your information has to be up-to-date and accurate.

CLIENT REVIEWS

You can’t just sit back and hope happy clients will post positive reviews. You have to generate good reviews – and do what you can to flip bad ones to good.

Generating leads

The greatest website in the world is useless if no one ever visits it. By using search ads, display ads and social marketing, you can drive targeted, qualified visitors to your site. Then, your Roofing website can turn those interested visitors into paying clients.

SEARCH & DISPLAY ADS

To succeed online, you have to be where your clients are looking. Search and display ads put you at the top of the search results and on your clients’ top sites.

SOCIAL MARKETING

Social media is more than a great place for cat videos. The average user spends almost an hour a day on Facebook, Instagram, and Messenger. Your business has to be there – and other social media sites – with a page, ads, and posts.

PUTTING THE PIECES TOGETHER

If you’re like most Roofing business owners, you’ve expanded your digital marketing over the past few years, adding one piece at a time… probably working with a different vendor for each separate component. Now you’re stuck with disconnected parts instead of a single, synchronized campaign.

Here’s why that has to change…

EACH STEP IS A TOUCHPOINT

Choosing a Roofing marketing provider today is a journey with a lot of steps. Take a second and imagine what you do every time you need a product or service – what steps do you take to choose a marketing agency?

You need to be in front of your client every step of the way– especially when you consider that they could begin the journey at any point. You need to be everywhere and anywhere they might be looking and each touchpoint must be in sync – with a consistent brand and message, pushing them forward to becoming a client.

1 + 1 + 1 = 10

Our real-world results prove that you increase the effectiveness of your Roofing Digital Marketing by increasing the number of touchpoints – simply stated, the opportunities you give a prospect to engage with you, the greater the results.

Take a look at these numbers that prove when your marketing is in sync you increase results and overall ROI…

THE PROVEN IMPACT OF SYNC

Getting Your Marketing In Sync Drives More Leads

For too long, digital marketing has focused on individual products — a website, search, social, etc. It’s become clear that today a disconnected set of products, each from a different marketing agency, is no longer the optimal business model. Today a comprehensive Roofing Digital Marketing solution, designed to work together to deliver the business goals you want to achieve, is the way to maximize ROI. For example, as you can see below, by synchronizing your Roofing Digital Marketing you can dramatically increase the number of unique visitors to your Roofing website.

The Added Savings Of Sync

The Added Benefits Of Having A Single Marketing Partner

SAVE TIME

Because many Roofing businesses work with a number of different vendors for their Roofing Digital Marketing, they need to make multiple calls every time they need to make a change.

SAVE MONEY

By working toward a single goal, you can often spend less on individual programs and still increase the response you get.

REDUCE FRUSTRATION

A single partner helps you avoid all the frustration of “routine” updates – whether you’re updating contact info, like business hours, or updating messaging or imagery.

Roofing business spotlight:

John… in sync

When we looked at John before, he had a series of problems and frustrations. Working with BlackStorm, a single digital marketing provider, John’s Roofing Digital Marketing is now working in sync, and all of his original challenges have been addressed.

Just look at John now…

John’s solutions

A Roofing Business With Synchronized Digital Marketing

CORRECT INFORMATION ONLINE

John’s business information is now regularly checked and updated on his Google My Business page and across the web. Plus, it’s consistent across his Roofing Digital Marketing.

POSITIVE REVIEWS

John has taken control of his online client reviews – he’s taking steps to generate positive reviews and turning negative reviews into positives.

UPDATED WEBSITE

With an updated website as the central hub of his Roofing Digital Marketing, John is getting more visitors to his site – and more leads for his marketing budget.

TARGETED ADS EVERYWHERE

John now has synchronized ads at the top of the search results, on Facebook, and on top sites across the web. He’s seeing better results with a tightly controlled budget.

SYNCHRONIZED SEARCH DRIVING LEADS

By synchronizing his message and his Roofing Digital Marketing efforts, John’s search campaign (Pay-Per-Click) is delivering better results at a lower cost.

A SINGLE, EXPERIENCED PARTNER

By working with a single marketing agency, with proven expertise and professional partnerships, John was able to turn a mass of disconnected marketing into a unified, effective solution.

WHERE ARE YOU OUT OF SYNC?

Here’s a quick list of the Roofing Digital Marketing you need to connect with your clients at every step of the consumer journey – from protecting your online regulation to driving traffic to your site.

YOUR BUSINESS WEBSITE

Has your website been updated in the past two years? Is your site connected to all your other marketing? Is it easy to use on all devices?

ONLINE LISTINGS

Is your online business information correct? Do your listings connect to your site and social?

SEARCH & DISPLAY ADS

Are you using search and display ads to put your business where prospects are looking for you? Do your ads have the same look and messaging as your site and social?

SOCIAL MARKETING

Do you have an active Facebook Business Page? Do you routinely add new posts? Are you using targeted Facebook ads that lead to your site?

CLIENT REVIEWS

Are you asking clients for reviews? Are you sharing positive reviews online – and taking steps to turn negative reviews into positives?

Roofing Digital Marketing Made Easy

At BlackStorm, we specialize in Roofing Digital Marketing made easy. We’re a leading marketing agency of Roofing Digital Marketing solutions, and we’ve helped hundreds of local businesses across the US. We save our clients time, frustration and money, by providing all the digital marketing they need, all designed to work together, all from a single marketing agency.

Our custom marketing solutions include listings managementwebsite developmentsearch marketingdisplay advertisingsocial media marketing, and online reviews.

Categories
AdWords Google Ads Paid Advertising PPC

Hey Roofers, Google AdWords is now Google Ads

 

Google AdWords is now Google Ads since they rebranded and consolidated two other significant platforms, Google Ad Manager, and Google Marketing Platform. You may wonder why they decided to make this move. Well, the answer is pretty simple. The market change during the past 18 years, the moment when they first launched Google Adwords. And, in consequence, the customer’s needs changed as well. So, Google responds to the new demands by creating a new service, based on the main features of the old one, but with significant improvement. Further, we will discuss the subject more and how it impacts the marketing campaigns. If you activate online, you must know details about roofing Adwords.

What changed?

As we stated previously, the online market changed a lot since 18 years ago when Google started. Therefore, the interest in mobile plays a huge role nowadays. And this changes the game for marketers. They have to reach their audience on multiple devices, numerous channels for effective campaigns. Based on this considerable switch in consumer behavior, Google Ads evolved from the simple goal of formerly Adwords to helping marketers connect with people on the search engine, to help them connect with potential clients in every step of their buying journey. And this implies numerous types of advertising, such as videos, display, text. So, now, using Google Ads, you can reach your target audience in a broader number of ways tailored to their current needs. You can connect with a broader audience, by coming in your customer’s way when he is searching for answers in the search box, when they are watching a video on Youtube, exploring places on Google maps, discovering apps in Google Play, and much more. You will be able to stay at the top of the mind of your target audience on every channel possible. And for marketers, this is pure gold.
Moreover, Google Ads, in comparison with roofing Adwords, provides solutions for every type of company, depending on the size and target. It is a much easier way to create effective marketing campaigns that sell, delivering valuable and trustworthy ads. We can conclude here that Google makes things easier for you, as a roofing business owner, to get customers. And to support this statement, we will provide you a simple example for a better understanding.

If you own a small roofing business, you can try Smart campaigns. This type of campaign will allow you to target visitors who already have an interest in contacting you, through phone, or they plan a visit to your physical store. According to Google, this service is three times better at targeting your ads to the right audience, giving you the best ROI possible. It is a cost-efficient campaign that has the power to get you more clients. This campaign is addressed to the small business, who don’t have the time and expertise to run effective ads on their platform. And in this case, the solution is to direct your advertising budget in Google’s machine learning-enabled hands.

What is Google Ad Manager?

A critical part of Google Ads is Google Ad manager. This platform is a unified program of Double Click for publishers and Double Click Ad Exchange. The highlights of this new product launched by Google are exciting: optimizes revenue across all buyers;
monetizing the new places where people are watching, playing;
features algorithms to suggest growth opportunities;
provides intelligence on ads inventory.

All these great features will help your roofing company to expand the current profits efficiently. This platform is easier to use, and allows you to target your audience better, maximize your earnings, spending a cost-efficient budget. The ROI will be better, and you will see results fast, when you learn the new features and how to use them wisely.

What is Google Marketing Platform?

We mentioned the Google Marketing campaign previously as a part of the new Google ads, the rebranded roofing Google Adwords. But let’s find out more about the main features it provides for businesses and the benefits of using it.

This platform will allow you to plan, buy, measure, and optimize both digital media and customer experience, two focal points for your formerly Google Adwords campaigns. This will allow you to create effective campaigns while providing your customers control over their data and respect their privacy. This platform integrated ads and analytics in a single place, for better analysis and results. You can have an in-depth understanding of your clients, allowing you to tailor better ads that meet their needs. This platform is the ultimate way of optimizing your former roofing Adwords campaigns, with the focus on performance.

As you can see, the goal of rebranded Google Adwords is to support your advertising roofing business both in the present and future. You now have numerous available tools, reunited in a single platform, for much easier analysis and better results. Google desired to expand the advertising options without any further confusion, but also respond to the customer’s needs. When Google first appeared, 18 years ago, the searching process was far more straightforward. The potential customer on those days went home to their computer and starting to surf the web. Now, the process is more complicated. With the mobile rise, people access numerous platforms during the day, doing innumerable actions, such as searching in Google for a specific product/service, watching videos, playing, and so much more. And, marketers must reconsider their ways of getting to this active audience. This means that they must rely on a platform that allows them to reach potential customers on numerous channels. And this is precisely the point where Google Ads intervenes, providing a fast and useful solution.
If you are interested in finding out more details about how Google Ads and how you can improve your campaign significantly, we are more than happy to help you. We have free resources, more exact blog posts that will help you in your endeavor. Also, if you are searching for a specialist to take care efficiently of your Google Ads campaigns, we are here to help you and optimize your ads, providing the best outcome for your roofing company.