Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!
7/18/2019 - Google
Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.
8/15/2019 - Google
BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer
7/19/2019 - Google
I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.
8/25/2019 - Google
They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer
Boost Your Local Presence & Get Your Roofing Company Found Online By Prospects/Clients.
In the model business landscape, your roofing company needs to have a solid online presence. Even if your business doesn’t operate online, prospects and clients want to see you there. If prospects/clients don’t find your roofing business online, you could lose a chance to expand your client base and spread the good news about your business.
Nowadays, property owners/managers search online for roofers near them, so a vibrant online web presence is crucial to outrank the competition and gain new clients. But how do you stand out from the crowd, attract more clients, and get found online?
8 Effective Ways to Create a Strong Online Presence in Your Roofing Business
1. Create a Captivating Roofing Website
A roofing website acts as a conduit between your company and prospects/clients. Without a captivating roofing website, your business will not thrive in the modern competitive industry. A great roofing website should be visually appealing, user-friendly, and well-suited to drive conversions. Hiring a qualified roofing website design agency will help you create a site that will grab the attention of your target audience.
2. Take Control of Roofing SEO
SEO is a short form for Search Engine Optimization, and it helps your roofing business rank high in the search engine results. Nowadays, when property owners want to find roofers near them, they turn to Google for help.
With algorithms changing daily, it can be difficult for your website to rank on the first page of the search engine results pages. The first step to getting found online when prospects/clients are searching for your roofing services is to launch a dedicated roofing SEO campaign.
That said, developing and implementing a successful roofing SEO strategy is not a walk in the park. But some great tips to level up your roofing SEO game include:
Focusing on the right keywords
Optimizing your web pages with custom Meta descriptions, tags, and titles.
Creating rich content for your most crucial keywords.
Ensuring your roofing website is indexed and listed in major directories like Yelp or Google My Business.
3. Leverage the Power of PPC
Pay-Per-Click advertising has opened up many opportunities in roofing marketing. It can break or make the online presence of your roofing business. That said, go into it blind, and your business will waste thousands of advertising dollars down the drain. Having an online presence is the initial step in promoting your roofing business, but using a pay-per-click strategy can grow your roofing company exponentially.
PPC campaigns bring instant results that organic rankings can no longer match. PPC ads are cheaper than conventional marketing techniques like radio ads, TV, or print media. Best of all, the clients you want to target with PPC are at an advanced stage of their buying journey, implying that they are closer to booking a job than organic prospects who are just “window shopping.”
Many things go into PPC other than running a few ads and expecting the best. But some great tips to optimize your PPC campaigns include:
Reviewing the roofing keywords you want to target
Invest in an informative, well-crafted ad copy
Optimize your landing pages
4. Be Active on Social Media
Social media is a crucial part of your web presence that improves your odds of generating extra income and building client loyalty. It helps prospects, existing clients, and other stakeholders to engage easily through a platform that plays a significant role in their daily lives.
Getting your roofing company online is the first step to creating a web presence for your prospects/clients. But simply being active on Facebook or Twitter won’t cut it. Gone are the days when hiring a summer intern to manage your social media accounts. In the modern roofing landscape, you need to create a strategy if you won’t get ahead.
Creating a clear, visually appealing, and social media advertising strategy is the best technique to align your company goals with your web presence. Several things are involved in social media advertising, including content calendars, posting times, and more. Hiring a roofing social media advertising agency will help you navigate the stormy waters of the social media world and get your roofing business on top of your audience’s feed.
5. Manage Your Online Reputation
As your roofing company grows, you will want to have customers validating that your services are exceptional and worthwhile. In the digital landscape, this implies that you collect as many reviews as possible.
Getting positive reviews on Facebook, Yelp, Google My Business, and other review websites is one of the good ways to improve your online presence. It also boosts your search rankings, Since Google includes reviews in their ranking algorithm.
Another way of boosting your online presence is to respond to all the reviews you have (whether positive or negative). The best way to obtain reviews is to request them. After completing a task, ask clients to leave a review.
6. Claim Your Listings
People no longer use Yellow Pages anymore. Instead, they turn to internet directories like HomeAdvisor, Google My Business, Angie’s List, and Facebook. Optimizing and claiming your listings on these directories can increase your chances of generating roofing leads online.
7. Invest in Great Content to Reach More People
Content is king. While you might have heard this phrase countless times, indeed, quality content is still crucial for any roofing business trying to boost its online presence.
By investing in informative, helpful content, you will automatically optimize your roofing website for search while providing value for your clients simultaneously. This cements your relationship with your clients and ultimately improves your roofing brand.
Some great tips to level up your content marketing game include the following:
Revising your on-page content and optimizing it for search and your clients.
Starting a blog with high-quality materials dedicated to the roofing niche
Produce promotional materials like videos, infographics, and eBooks that address the needs of your customers.
8. Track Your Results
One of the essential aspects of boosting your online presence is to monitor the results. After all, how do you know that you have built a great brand online if you are not evaluating all the various strategies?
Some of the great places to get in-depth results of your various digital marketing strategies to include Bing Webmaster Tools, Google Search Console, or Google Analytics. Such tools have been designed to help you get accurate, fast insights on your various digital campaigns to see what works and what doesn’t.
As a new or existing roofing contractor, you cannot afford not to be visible and active online. However, you must concentrate on building relationships with clients, driving sales, and increasing your brand awareness. At Blackstorm Roofing Marketing, we have been helping roofing businesses like yours create a vibrant online presence that lasts through our internet marketing package. Schedule a free strategy session online to learn more about our services today.
The Roofing industry is constantly changing, and to stay current with the latest trends and innovations, you need to keep up with the times. Roofing companies that don’t update their brand will soon get left behind. Roofers are now incorporating modern technologies into their roofing designs like solar panels, insulation, green roofs, and smart home technology integration. Your Roofing Company must stay on top of these advancements so that it can continue to provide a quality service for its customers.
Signs That Your Roofing Company Needs Rebranding
A roofing company is a unique business to be in, but it requires lots of experience and hard work from owners. As you know, the competition is tough, and there are many roofers out there that claim to offer quality services but don’t do so in the end.
But how can you tell if your roofing company is providing quality service or not? Here are the signs that your roofing company needs a rebranding:
Your Roofing Business Doesn’t Have a Professional Social Media Presence
If your social media pages don’t look professional, you can be sure that customers aren’t really into it. It’s all about aesthetics; your business should at least have a decent-looking website and social media pages if you want to secure new clients. No one will visit your page if it looks sloppy or outdated; they will undoubtedly leave and browse for other roofers that seem more professional.
Potential Clients Can’t Find Your Roofing Business Online
Given that most people do their research online before contacting your roofing business, your roofing website will be the first point of contact prospects will have with you. If your roofing company doesn’t have an active online presence, you can be sure it’s not thriving; most businesses rely on social media for business promotion and marketing nowadays.
An active online presence will bring you new clients, especially if there are already lots of positive reviews about your company on the web. It’s beneficial to have a website or at least a Facebook page that is updated regularly – it tells clients that they can always count on your company for help and support.
You Are Using Outdated Marketing Methods
If your roofing company’s marketing plan involves going door-to-door to hand out flyers or brochures to businesses, you are missing something in your marketing strategy. Flyers have proven not to be a very effective way of advertising, especially for local companies; people just throw them away or recycle them. In the end, you need a marketing plan that is effective and can help bring more property owners to book jobs with your roofing business.
If your roofing company is still using the same marketing methods from five years ago, you’re sure to have noticed a change in trends. The whole world has changed, and what people want now might be different from what they wanted five years ago. If you want your company to be top-tier, you need to look at the changing trends and update yourself accordingly.
Your Roofing Company Doesn’t Stand Out Enough
Another tip to know when to rebrand is when your roofing business starts to look like another roofer out there.
Good roofing company branding isn’t about sounding or looking good. It is about setting your business apart from the competition. If your brand doesn’t feel differentiated in the marketplace, it needs a rebrand!
Closely examine your brand and its image. Take a look at other roofing contractor’s images and brand positioning. Is your business similar to other roofers near you? If not, it is very crucial to find a way to differentiate yourself from the competition. Besides, you should tell your customers why you are different.
You Have Expanded Beyond Your Initial Location
Another sign of when to rebrand your roofing business is if you have expanded or moved beyond the state or city where your business started.
If your roofing business has expanded its reach beyond the original location, then you need to rebrand it to let customers know about your new service area. So you don’t want to give a notion to potential customers that you are only limited to a particular service area.
Your Business Looks Unprofessional
If your roofing company isn’t always giving off a professional vibe to clients, it’s time to rebrand yourself. A professional company is a company that has an online presence, offers great deals and reasonable prices for services they offer. If you take care of all these aspects, clients will surely trust your business more and more. Clients will think you are a legit business that can be trusted – so make sure clients always see professionalism from your company!
Your Roofing Brand Has a Bad Reputation
In some cases, your roofing business can become a liability instead of being resourceful to clients. When property owners associate your company with negative actions or experiences, it can be time for a rebrand.
These days it doesn’t take long for a concept or word to have devastating effects on your roofing business. Courtesy of social media, negative customer experiences can spread like wildfire, thus ruining your business fortunes. Roofing brand rebranding is typically the most effective remedy for these situations.
You Are Struggling to Raise Prices
One telltale sign to rebrand your roofing company is when you are struggling to increase your prices. If the market price for your roofing services or products appears fixed despite the rising cost of materials, then a rebrand can be a great way to break free.
Since branding boils down to client perceptions, the value of your service offerings will be entrenched in the minds of property owners you serve. Rebranding helps you to redefine the value prospects put on your offerings-increase your job prices accordingly.
The pricing power that vibrant roofing brands have assisted them in dominating their local markets and insulating against competitive threats. Pricing power helps to drive growth in your roofing business.
Strategies That You Can Use to Give Your Roofing Brand a Facelift
Strategy 1: Invest in a New Roofing Website Design
Having a responsive and user-friendly roofing website is more crucial now than ever. This is because prospects are conducting research online and will typically compare your roofing website with other roofers before they contact your business.
The best way to rebrand your roofing company is by investing in a new roofing website design. It would help if you had something that will make your brand look more modern instead of outdated – so you might want to try a design agency like Blackstorm Roofing Marketing. This kind of website can be designed to fit your company’s needs, and you’ll see that clients will start clicking on it more often.
The best thing about investing in a new roofing website design is that you can always get an online marketing campaign started with the help of professionals from Blackstorm Roofing Marketing! Their team will make sure your website gets listed in all the correct online listings so clients can find you easily. You might be surprised to find out how much online marketing might help your business become more successful!
Strategy 2: Improve Your Online Reputation
Your roofing brand revolves around how prospects/clients perceive your company. In the modern landscape, your online reputation can make or break your roofing business. While it takes time and consistent effort to create a vibrant online presence, it only takes a few negative comments or reviews to break it down.
Many roofers have realized that they can’t control what is said about their business on online platforms. Still, by addressing issues head-on and listening to client feedback, they can boost their standings if and when something affects their online reputation.
It’s time to start looking at your online reputation on search engines if you want your business to stay afloat in the competitive market. You can reach out to an online reputation management expert from Blackstorm and ask them for help – they will make sure your page gets listed higher on search engine results.
Strategy 3: Ask For Feedback From Previous Clients And Potential Customers
If you want new customers to contact you with ease, make sure you ask them what they think of your business. You’ll find out which strong points need to be highlighted more often and how you can improve your service.
If you’re thinking of investing in a new marketing strategy, you need to make sure your brand matches everything they offer. So if your business is completely outdated, it’s time to improve the image and hire new staff members that will help you get listed higher on search engines. You might be surprised at how much an investment in online marketing can pay off!
If you’re thinking of rebranding your roofing company, make sure your online presence matches everything you have to offer. You don’t want clients to see an outdated website if you have top-notch services –let Blackstorm Roofing Marketing help you get the best bang for your buck!
Strategy 4: Use Retargeting Ads to Rebrand Your Roofing Business
Most roofing companies always end up having the same problem; they do not know how to reach out to new customers, and at the same time, they neglect their existing clients whose homes have been repaired or renovated for quite some time now. With retargeting ads, you will target specific consumers who are already familiar with your business.
To do retargeting, you will need to create a good-looking landing page first before doing any other things. Your website should be the most attractive place for your clients to visit so that they can leave their emails or contact information in exchange for your product or service. Once you have created a good landing page, you will develop the retargeting roofing ad that can help you reach out to clients who are already familiar with your business.
Strategy 5: Rebuild Your Roofing Brand Identity
The elements you utilize to convey your brand may have been reused for several years before considering a rebrand. This implies you will have a lot of time to evaluate their weaknesses and strengths before updating them. For example, you may wish to redesign your roofing logo, create brand guidelines or even utilize new colors in your marketing collaterals.
Strategy 6:Make Sure Your Roofing Business Has a Catchy Slogan
If you want new customers to notice your business, make sure it stands out in their minds. You can do so with a catchy slogan that will force them to remember it easily! If you’re not an expert on catchy slogans yourself, contact Blackstorm Roofing Marketing for help – you don’t want your business to look amateurish, right?
Strategy 6: Update Your Social Media Profiles
If you have a roofing company and want to get new customers from social media, it’s time to start updating your profiles. If you don’t know how to do this, you can outsource the work and ask someone from Blackstorm to help you make an attractive profile that will advertise your services!
If you want customers to notice your business on social media, it’s time to start posting updates again. However, if you aren’t sure what kind of content they want – make sure you ask an expert from Blackstorm Roofing Marketing to give your social media profiles a facelift!
Top Benefits of Rebranding Your Roofing Business
Connect With new Prospects/ Clients
The primary benefit of updating the feel and look of your roofing brand is your ability to reach new clients. When you concentrate on new aspects of the company and promote them properly, prospects/clients will notice. Rebranding can provide the simulation your company requires to grow in the ever-evolving roofing market.
Differentiate Your Company From The Competition
As your roofing company grows, its capabilities start to contend with those of your rivals. Rebranding can be an effective way to give your business a much-need competitive advantage. Differentiating your business shows prospects that your roofing services are unique and an expert in the industry. Rebranding your roofing business to look, feel and look will place you as a leader in the roofing industry.
Roofing company rebranding has only one objective, to keep your business current. Design trends play a vital role in how customers perceive your company and its service offerings—making sure that your look stands out and that you focus on the trends in the roofing industry.
Reflect New Offers, Values, or Services
It isn’t easy to showcase your business has grown when your brand doesn’t portray it. If you have expanded to include more roofing services, rebranding is a great way to show that your roofing company is evolving.
Improve Your Bottom Line
The benefits of branding your roofing business will affect the internet marketing strategy and make your company more profitable. Standing out from the competition, reaching new prospects, and increasing the reach of your roofing services are all effective ways of increasing your business profit margins.
After reading all the signs, reasons, and benefits of rebranding, you may have thought that it’s time to brand your roofing company afresh. But changing the feel and look of your roofing brand can be daunting, especially if you don’t know where to start. Here are some things that you need to keep in mind before you embark on rebranding your roofing company:
Write Down Your Goals: Like any other company strategy, it is highly recommended that you have a clear insight into what you want to attain. You need to pinpoint your problem and ways to solve them amicably. Are you trying to make your roofing brand stand out from the competition? Are you trying to reach a different audience than your current ones? What elements should you concentrate on to attain your objectives?
Find a Professional: Once you have clear goals/objectives, you need to act swiftly to make them work for your roofing business. Suppose you are not well versed with UI/UX/graphic or web design. In that case, it is advisable to consider finding a roofing marketing agency like Blackstorm Roofing Marketing that can help to rebrand your roofing company fully.
Why Choose Blackstorm Roofing Marketing to Rebrand Your Roofing Company
At Blackstorm, our UX/UI designers are always up-to-date with the latest advancements and trends in the roofing industry. We understand that rebranding can be an uphill assignment, mainly if you are not familiar with the INS and out of roofing SEO, CMS platforms to use, or how to manage your company’s reputation online.
Once we have defined a new roofing website design for your business, our team will create a solid marketing strategy to give your unique brand identity the spotlight it deserves.
Ready to dive in and rebrand your roofing business?
As a roofer, you might think that branding should be left to the big names in the roofing industry. But the sad reality is, it doesn’t matter how small or big your roofing company is. If you are in business, you need to think about branding your roofing business critically.
Branding is just as crucial for small roofing business as it is for major roofing brands. Indeed many corporate brands try to appear like a small business to appeal to their target clients that opt to support independent businesses.
In the words of the Founder of Amazon, Jeff Bezos, “Your brand is what people say about you when you are not in the room.” Branding your roofing business allows clients and prospects to recognize your business while getting a feel of your values. More importantly, it differentiates you from your rivals. It is key to sustaining your roofing business and growing a loyal client base.
What Are the Major Steps of Building a Successful Roofing Brand?
Over 90% of small roofing business owners strongly believe that having a superior brand that sets them apart from rivals is crucial. More than 50% of roofing contractors say that branding is very helpful in attracting new business. What secrets do large roofing contractors hold? And how can small roofing business owners use them as inspiration?
Here are the four steps of building a successful roofing brand that every roofer should know:
Research Your Competitors and Your Target Market
Before you begin making any decision about branding your roofing business, it is very critical that you understand the prevailing market conditions such as your potential customers and competitors.
Here are some tips that will help you determine your rivals and potential clients:
Google your roofing service or product category and analyze the indirect and direct rivals that show up.
Look at the relevant social media pages or profiles that your potential clients normally follow and reprieve too.
It is crucial to handle this research phase before anything else because it will inform what your brand should concentrate on and set your business apart from the competition.
Define Your Roofing Brand Mission
State the values that you want to incorporate with your target audience base. Your mission and vision statements show the purpose of your business existence. It will help you brand your business across various channels. You need to present an original image of what your roofing business strives for.
Everything from your tagline to roofing logo design, your communication should portray your mission. Your roofing brands mission should strive to answer the following questions:
Why you started the roofing business?
What are your core objectives/goals?
Who is your target potential client?
Create a Value Proposition for Your Roofing Brand
Always concentrate on what makes your roofing brand valuable and unique. Find out something that will set your business apart from other roofing contractors in the market.
Incorporate your value proposition in every roofing marketing collateral that you are putting across various platforms. It is one of the essential steps in creating a successful roofing brand.
Market Your Roofing Brand
Develop a solid roofing marketing strategy to market your roofing business. Apply your branding in every roofing business material, from marketing collaterals, the website to staff uniforms. Put your branding in as many places as possible.
Identify new channels like affiliates, web, and email to promote your roofing brand. Also, promote your roofing brand in unexpected locations such as staff t-shirts, office goodies, and social media pages.
Building a successful roofing brand is a continuous process, and following the steps outlined above will help your business stand out from the competition.
Here are the top 10 Strategies to Brand Your Roofing Business & Crush the Competition
Find Your Place in the Competitive Roofing Market
Before launching any roofing brand building activity, you must understand the property owners you will serve. This includes understanding what your competitors are offering in the same area. More than being a roofer who solves a specific problem that businesses or homeowners have, you need to know the demographics interested in your roofing services.
Your roofing website content should be focused on the buying behavior and motivations of your potential clients. In trying to unlock all these important client details, you will realize the competitive advantage you have over your rivals.
The exercise to identify your potential clients will benefit all aspects of your roofing brand building process. Get a clear picture of who your potential customers are C-suite executives, middle-class earners, affluent residents, or working parents. Build what is known as a “brand persona,” an identity that your clients can resonate with and understand.
Develop Your Unique Roofing Brand Voice and Identity
Once you have crafted your roofing brand persona, the next step in branding your roofing business is developing a voice and an identity unique to you.
At this stage, you should be able to respond to the questions listed below:
What do you stand for as a roofer?
What do you want your prospects to recognize you for?
You can kickstart the process by developing your unique selling points and positioning your brand as a roofing industry leader. Define clearly who you are, the roofing services you offer, the clients you serve, and how you will serve them. Another excellent exercise is developing a list of keywords you would like to be associated with your roofing brand. Adjectives that describe the kind of roofing contractor you are will resonate with your potential clients.
Your voice and personality should reflect your digital roofing marketing campaigns, taglines, logo design, and communications. Consider your roofing brand as a metaphor and personalize it to identify the traits you are synonymous with.
Have a Consistent and Strong Online Presence
So you have figured out your brand personas and the message you want to convey. But where and how do you do that? The buyer profiles you create will assist you in identifying where prospects spend their time online. The most effective way to interact with potential clients is on their terms.
According to a study by BigCommerce.com, 21% of online buyers are likely to buy a product that has been featured in a brand’s Facebook post. A strong presence on social media profiles matters.
Remember to portray a consistent brand image on all your social media handles, blogs, trade shows, marketing materials, roofing website, etc. Consistency matters since it results in familiarity.
Provide Exceptional Client Experiences
What do clients say about you? More often than not, when clients talk about your roofing brand, they usually base it on experiences they have obtained engaging with you.
If you want them to speak about your brand in the positive light, you must do what you can to offer them exceptional service. This is not limited to the duration of the roofing service. It goes above and beyond that. Providing consistent and post-sale client support and service are equally important.
Improve Roofing Brand Visibility and Awareness
All this time and effort you are devoting to building a brand for your roofing business will only yield desired fruits if you enhance your brand’s visibility online. And a great way to do this is through influencer marketing.
Influencers offer credible and unique voices to the roofing brand message you are trying to convey. In their social profiles, they are the voice of reason that many clients tend to listen to. Whether through reviews, testimonials, or giveaways, they have their unique way of convincing your prospects to engage with your roofing brand.
Get Visual with Branding Your Roofing Business
Once you have defined your prospects, unique selling points, what’s working in the roofing industry, now you need to start designing your brand. Here are a few tips to improve the feel and look of your roofing brand.
A logo: Your roofing company logo is like the business. It is the very first thing that your clients will see when they encounter your brand. If you are starting a roofing business, a logo is the first thing you should design, as it will act as the starting point of all other visuals (like your business cards and other visuals).
Business Cards: If you are in the roofing business, you need to have a business card, and the design should match your roofing logo and other marketing materials.
A Roofing Website: Your roofing website is like your digital real estate investment. When prospects visit your website, the feel and look should be consistent with the other branded materials.
A Roofing Brand Style Guide: Before you start designing, you must consider the details of your graphic design strategy, such as your fonts, color palette, and design dos and don’ts. A roofing brand style guide is an excellent way to organize your design so that you, your designer, and other team members working on your brand are on the same page.
Regardless of where a client sees your brand –whether by visiting a roofing website or seeing your logo, the feel, look, and design should be consistent across various platforms.
Integrate Your Roofing Brand in Everything You Do
This is a pro-tip when it comes to branding your roofing business. The process of building a brand is a continuous process. The idea of portraying a constant brand image online should translate to the real world as well.
Your roofing brand voice and image should be reflected and visible in whatever the clients interact with. If a client drives to your office, your roofing brand identity should be on display. Your interactions, as well as the environment, should reflect your brand’s image. Your logo design, roofing website, and slogan should reflect what your roofing business stands for.
Establish Yourself as an Authority by Using the Right Content
As a small roofing business owner, you might not have a huge marketing budget. But fortunately, you don’t have to spend millions of marketing dollars to get in front of the right customers. There is a simple and more affordable way of getting your roofing brand name out there – content marketing.
Roofing content marketing works on various levels. First, it allows you to show off your roofing industry expertise. By positioning yourself as an expert in your field, your prospects will trust you. When the time comes to select a roofer to work with, they choose your business.
Content marketing is also great since it helps you to strengthen your roofing business branding. By developing a strong voice for your brand, you can strengthen your relationship with clients and assist in driving your business.
The point here is, there are tons of details about your roofing company that clients need and want to know. And if you can offer value and answer their queries through your content, you will build trust with those clients and translate it into doing business together.
Look for Partnership Opportunities to Brand Your Roofing Business
Customers like to partner with roofing brands they can trust. But if you are a new roofer, establishing that trust can be a daunting and time-consuming task. Is there a great way to speed up the process of building trust with clients? Search for partnership opportunities with other roofing brands that your client has already worked with.
For instance, if you are introduced to a roofing brand by another business that you have already worked with, then they are likely to transfer that trust to you, and as a result, benefit your business as well.
Work with our Team to Brand Your Roofing Business.
A proper roofing brand building strategy can elevate your roofing company to the next level. Fortunately, you don’t need to break your bank account to brand your roofing business effectively. All you need to do is a partner with a visionary and creative roofing marketing agency like Blackstorm Roofing Marketing. If you need help branding your roofing company and differentiate your business from the competition, kindly schedule a free strategy session with our experts to brand your roofing business today!
With the internet’s influence and reach, more potential clients are watching your roofing brand than ever.
A memorable and unique roofing company logo design differentiates your business, and you must pass your message explicitly.
The easiest way to recognize a roofing company and set it apart from others is its unique logo.
Even though a great logo design is an essential step of taking your roofing business to the next level, it is an uphill task to get it right the first time.
Even the most successful graphic design agencies can get it wrong.
Whether you are creating a new roofing company logo or redesigning an existing one, this post will explore some common logo design mistakes you should avoid. If you want to create a professional and successful logo for your roofing business, be wary of the following errors and pitfalls.
Poor Font Choice
When designing a professional roofing company logo, selecting an appropriate font can make or break your design.
Choosing a poor font will only make your roofing brand appear unprofessional or silly. All roofing contractors have their personalities, and so do fonts. You select the right personality font for your roofing business. For instance, a severe and bold font vs. hand-drawn font will convey different attributes and give different vibes.
So invest your time researching various fonts that can match your roofing company’s personality and style. Don’t fret about trying or modifying different fonts until you find one that matches your needs.
Poor Roofing Company Logo Designs Relies on Trends
Trends come and go. A professionally-designed roofing company logo should be timeless and can be attained by ignoring the latest design gimmicks and tricks. The major cliché in logo design is the corporate swoosh, which means playing safe. As a logo design agency, our work is to create a unique brand identity for our clients; thus, we completely ignore the latest roofing logo designs.
Not Doing Proper Research
This is the first fault in any roofing website logo design task. Logo design is essentially a communication challenge. How do you communicate the essence of your roofing brand through imagery? To do this efficiently, you must have a deep understanding of the message you are trying to convey or hide from your audience.
Rookie logo designers will rush into the project’s brainstorming stage without having a clear understanding of your brand identity. This will end up in a weak logo that does not represent your roofing brand accurately.
To ensure that you have the requisite knowledge about the brand, perform a brand audit survey that will clearly state your brand’s objectives and goals. Once you have this detail, you can compile a summary that will guide your design team.
A Bad Roofing Company logo design is too abstract.
Another logo design error roofers should avoid going the extra mile in simplicity.
You are still trying to communicate a complex message to your prospects with just one logo. Don’t assume that your prospects will imagine what you are trying to convey using your logo.
If prospects look at your logo design and are left confused or struggling with what it means, you have done a shoddy job. Look for a simple logo design without losing any of its objectives.
Don’t worry about adding details. You don’t need a lot to get your brand message across. You only need a few simple details in color, font, and spacing of the image to convey your roofing company mission statement.
Copycat Roofing Company Logo Design
There is nothing that will ruin your logo design faster than copying from another successful roofing contractor.
Whether intentional or not, having a logo design that looks similar to another roofer logo can sabotage your online marketing campaigns. It is illegal, and you will sooner or later get in trouble with the authorities.
Beyond the problem of outright plagiarism, if your logo looks similar to that of your rivals, you are opening space to be compared with other reputable brands.
Of course, you cannot go through all the roofing company logos globally, looking for similarities. Make sure that you research your closest rival for any red flags.
A Poor Logo Design has too Many Fonts.
Applying many fonts is synonymous with showing a visitor a whole photo album at once. Every typeface is different, and your prospects need time to understand it. Seeing too many fonts at once can be confusing.
Applying a maximum of two fonts of varying weights is standard practice. This will significantly improve your brand recognition and legibility of your logo design.
A Bad Roofing Company Logo Design is Overly Complex
While you might be tempted to throw as many details as possible in your design, too much complexity can turn off your prospects and undermine the purpose of your roofing brand.
Simplicity is crucial for your logo design because:
It makes your roofing company logo design more versatile, and thus it can be reproduced in different mediums or sizes without losing its meaning or style.
It makes your logo to be easily remembered and understood.
Simplicity makes your logo design to have the desired impact.
Try to concentrate on what your roofing company represents.
Adding too many details to your roofing company logo design could ruin your logo design’s brand recognition and legibility. You want to ensure that your logo design is clean, memorable, and straightforward.
Poor Logo designs Have Clashing Colors.
Establishing the right color balance in your logo is just as essential as selecting an appropriate font. If the color combination does not reflect your company’s message, your logo will appear unsophisticated and clunky.
The best way to solve this problem is to avoid colors altogether. This does not imply that your logo should be colorless-but it is always recommended that you start your design in white and black.
Once you have developed a robust design and concept, then you can add your preferred color. By then, you will have developed your logo’s shape and the idea you want to convey. You can try various colors at this stage until you identify the one that will fit your design.
Beneath the image, color, and font are an underlying sense of your roofing company goal/intention. The visual style gives prospects an understanding of your roofing company’s purpose, emotional link to your service/product, and values. Take a minute to figure out the brand identity you want to create for your roofing brand.
Poor Logo Designs Use Raster Images
When designing roofing company logos, a common practice is to use vector graphics software such as Corel Draw or Adobe Illustrator. A vector graphic consists of mathematically precise points, ensuring that there is visual consistency across multiple sizes. Of course, there is another option known as the raster graphic software like Adobe Photoshop.
Raster images can cause problems when you want to reproduce your logos. While Photoshop can produce large logos, you are not sure how large you will print your logo at some point. Maintaining visual consistency by ensuring that your logo appears the same in different sizes is crucial.
The main benefits of vector graphics for roofing company logo design are:
The logo can easily be scaled to various sizes without compromising its quality
It makes editing of the logo later on much more comfortable.
It can be adapted to different media very easily.
Your Logo Contains Stock Art
This mistake is usually committed by roofing contractors who create logos on their own or amateur designers who don’t understand copyright laws. Downloading vector images is not a problem, but it could get you on the wrong side of the law if you include them in your logo.
Your logo should be original and unique, and the licensing agreement should be exclusive to the customer; using stock images breaks these rules. The chances are that if you are using vector images, someone else is using the same elsewhere in the world. You can easily spot stock images in logos since they are common shapes such as silhouettes and globes.
Hiring an Amateur Designer to Create Your Roofing Company Logo
Avoid designers that promote their services ridiculously cheap logo design packages. As the cliché goes, you get what you pay for. New roofers often invest a lot of money and time in equipment and property but don’t typically match it by investing in a high-quality logo.
Here are the primary reasons why your logo appears amateurish:
The roofing contractor wanted to save money by creating a logo quickly on its own.
A relative or friend who claims to know everything promises to design a roofing company logo as a favor
The roofer outsourced a logo design task to multiple design competition websites that mostly hire amateur designers
The job was given to an online logo design firm that claims to provide cheap logos.
All the reasons discussed above lead to disastrous results. If your logo appears amateurish, so will your roofing company be. Your company should know where to outsource an agency to design a new logo.
Advantages of Hiring Blackstorm Roofing Marketing to create a new Logo for Your Business.
We Will Give Your Roofing Business a professional Outlook
Designing your logo with shoddy graphics is a simple way of signing up for business mediocrity. A poor logo design will cost you online prospects since no one loves to hang around mediocre roofing website logos. Our talented and experienced graphic designers will create a memorable and unique logo that will set your business above the competition.
You Will Enjoy Greater Business popularity and Recognition.
If you want your prospects to recognize your roofing brand and interact with it quickly, our logo designers will boost that popularity and recognition. With an experienced logo designer on duty, you can rest assured that all the components that harmonize into one recognizable and popular roofing brand are incorporated. Some of the elements to be included are color, font, style, and consistency.
We will help you make more Roofing Sales.
If you want to get more property owners booking jobs, you have to consider your website and logo design graphics. The reason is that professionally designed logos and websites attract more potential clients to your business.
Make Most Out of your Time
As a roofing contractor, you don’t need to concentrate on roofing website or logo design when we have experienced full-time graphic designers. All you must do is share your idea and let them develop a logo that suits your business needs. This will free up your time and allow you to concentrate on running your core business.
Ready to get a Unique Roofing Company Logo Design?
Do you have a substitute professional logo design agency that caters to your offline and online needs with all the advantages? If you don’t, you are setting your business not to enjoy the said benefits and give your competitors a chance to outshine you. The bottom line is that you need to identify the right roofing design agency if you want to thrive in the market.
If you need a professional custom logo design for your business,
Is your roofing website optimized for mobile devices?
Although mobile devices contribute approximately 52% of search engine traffic, most roofing contractors have not updated their websites for mobile performance.
Do you fall into that category?
In April 2015, Google stated that they would include mobile-optimized websites in the search algorithm, and this had roofing marketers scramble to make sure that their sites were touch-screen compatible and responsive.
But now that the hype has dwindled, it seems many roofers have forgotten the benefits of running a mobile-optimized website and are contented with just having a responsive webpage.
Numerous studies have found out that when it comes to searching for content on touch-screen devices, about 48% of visitors start on search engines.
This implies that for your roofing website to be found on a prospect’s mobile device, it should not only be mobile optimized but rank on top of the search results.
Due to the limited screen sizes and the environment in which browsing occurs, prospects/ clients search for a mobile roofing website with a definite plan of action.
This implies that if your mobile roofing website does not instantly give them the details they require and do it in a quick and organized way, they will likely go to your competitor’s webpage.
Simply put, the average mobile user has an attention span of around 4-8 seconds. When it comes, mobile browsing speed is everything, and your mobile webpages must load quickly, don’t have too many graphics, and don’t require users to adjust their screen or zoom in.
Take a minute and ask yourself the following questions regarding your roofing website:
Does it immediately convey your brand’s message?
Is it simple to navigate?
Do you have just one call to action on every page?
Are your buttons touch-screen friendly?
Can your prospect read content without toggling the screen or zooming?
Does the webpage load instantly?
Are ads, images blocking readers from accessing some information?
Is the checkout process simple and easy to follow?
Are opt-in forms accessible to fill-in?
Are your social media buttons easy to locate, and do they work?
This is an essential list that will help you assess your mobile roofing website’s performance and quality. If you want to make sure that your roofing website is as mobile-friendly as possible, here is a list of 10 features that your mobile-optimized roofing website must contain;
Your mobile Roofing website should be easy to Navigate.
When using a mobile device or tablet, it is tough to navigate an extensive menu or navigation bar due to a lack of screen space. This implies that the menu bar on your mobile website requires to be adjusted to appear more accessible and more straightforward to navigate through.
Readability is exceptionally crucial for mobile website content because the text is smaller than laptop or desktop text. Your content should not force readers to zoom in to read every page of your site. Besides, make sure that your navigation sections are not clustered together, making it difficult for the user to click on every option. The navigation for mobile roofing websites should be vertical, and the space between the elements must be large enough to avoid misclicks.
Make Call-To-Actions Eye-Catching and Clear
Call to actions assist your prospects/clients to know what steps you want them to take during their visit and make it simple to do so. Most mobile devices, like tablets or smartphones, have a limited screen size, which implies that your CTA buttons should be adjusted to cater for this limitation.
CTA’s play a crucial role in any website design, whether desktop or mobile because they tell your client/prospects what they need to do after visiting your site. However, when it comes to mobile roofing, webpages need to be easily accessible and clear to immediately communicate to the client what their next course of action should be.
Ideally, your CTA should use contrasting fonts, colors, or other style elements to help it stand out. Keep in mind that most mobile users are in a hurry and don’t want to be redirected to a page they have no clue about or unsure of what will occur. So for such reasons, try to keep your CTA’s on mobile devices on point and precise.
Make it Easy for Prospects/Clients to Contact You and Ask Questions.
As a roofing contractor, it is essential to make sure that your leads, clients, and prospects can immediately contact you if required.
This will make your customers feel comfortable with making a purchase or reaching out for support. It would be advisable to have a “click to call” feature on a mobile device, which helps customers contact you from their mobile phones or tablets instantly. This feature should be on an easy-to-find location, mainly if you ask clients to insert their credit card details.
You may need to provide an email contact option, as studies have shown that prospects are likely to email your business instead of calling you.
To make your mobile roofing website feel welcoming and friendly, you may include a Frequently Asked Questions section that allows prospects/customers to find answers to any question they might have.
Another method of making your roofing business reachable is to incorporate Google Maps that lets visitors insert your company address into their GPRS immediately.
Roofing Website Should Load Fast on Mobile Devices
When prospects browse for information on their smartphones or tablets, they want things quickly, if not immediately. It is crucial to remember this when designing a mobile roofing website, and the general rule is that your website should load in less than three seconds.
This is because most users expect your site to load within 4 seconds or less, and besides, many customers are unhappy with the current loading speeds of their smartphones.
When prospects/clients are unhappy with your site’s loading speeds, they will bounce back to your competitors whose pages load faster. This implies that in 4 seconds, you could have lost a potential client.
You should also make sure that your mobile webpages can accommodate both three or 4G connections and Wi-Fi and that the whole site is kept under 1MB.
Thus, you should use videos and images wisely, since most of them occupy a lot of space.
Provide Filter Options to Help Visitors Find What They Are Searching for
When browsing on their mobile devices, visitors are likely to scroll through numerous pages hunting for high-quality content.
That is why your search results must offer precisely what your users are searching for on the first page. It is also essential to include relevant information like prices, colors, featured images, and descriptions on the same page to prevent users from clicking too much on other pages.
Keep Fingers and Thumbs in Mind when Designing a Mobile Friendly Roofing Website
Studies have shown that one of the major complaints to using mobile sites is that the buttons are too small, and the text is too difficult to read.
While you might have a lot of freedom when designing a desktop site, when it comes to mobile roofing websites, less and more significant is usually the best.
This implies that you need to have large buttons, and your content should be easy to navigate and read. You should avoid distracting pop-ups or sidebars and unnecessary information.
When designing your website, remember that the minimum tap area to accommodate visitors’ thumb width is 43 Px by 43 Px. This is not a general rule, but you need to keep an adequate spacing on your website.
Avoid Pop-Ups on Mobile Devices
Generally, pop-ups frustrate a client/prospect. Surveys and research also prove that clients are not thrilled by pop-ups, particularly when searching for valuable information on their mobile devices.
Time is of importance for prospects/customers browsing on their tablets or smartphones, and pop-ups seem to divert them from what your site offers.
Pop-ups also occupy lots of space on mobile screens and may distract your users from completing the desired Call to Action (CTA).
Of course, this is something that your business needs to split test itself, but it is vital to determine whether or not having pop-ups on your mobile roofing website is worth it.
Optimize Your Roofing Keywords for Mobile-Friendly Searches
When choosing keywords for your mobile roofing website, it is essential to think about what your potential customers will type in their mobile devices compared to what they type in a desktop platform.
When searching for information on mobile devices, prospects/clients are likely to ask questions. Search by postcode or location and use terms such as “how,” “what,” and “where.” Think about the keywords you are going to use on your website. For example, consider including your location or postcode as part of your keyword.
For roofing articles, think of using terms like “how-to” or “what is” to be more relevant to your audience and needs.
Keep Your Layout Well Organized and Simple
When it comes to your roofing website, keep things well organized and simple to help your leads and clients to navigate easily.
This means from the moment a user clicks on your website; they should be able to :
-Find the information they are searching for on the same screen
-Complete the desired action like booking a job or sourcing information
-Easily navigate through your desired process in simple steps
Don’t Use Stock Roofing Photos.
Try to get real photos of roofing projects you have worked on in the past. This boosts your goodwill with clients and does not look like one lazy roofing website design. Real photos provide proof that you are capable of offering topnotch services.
Your Mobile Friendly Roofing Website Checklist
Mobile purchasing, browsing, and searching are here to stay, and in fact, trends show that it will become more famous in the coming days.
This implies that you have to prioritize updating your mobile roofing website and stay ahead of statistics and trends or risk losing a considerable percentage of leads and potential clients.
Now that you have scrolled through the ten ways to optimize your site for the best performance on mobile devices, here is a final checklist that you can use to check whether all pages are at par:
Does your roofing website load in less than 4 seconds?
Is your call to action clear and eye-catching?
Do your search options contain filters to helps users find what they are looking for?
Do prospects/ clients know where to go once they land on your roofing website?
Are the contact details easily accessible on every page?
Are pop-ups minimizing your conversion rates?
Are clients able to book jobs or buy products within a few steps?
Are your Call to Action buttons strategically placed?
Is your site content readable without adjusting the screen size?
Does your website offer precise information about the services or products?
Next Action: Examine Your Roofing Website and if it is not mobile-optimized, Get a Responsive Design
By considering the above-discussed features, you can ensure that your site is built correctly to educate people searching for information and converting those who want to book jobs with your business. While your roofing website may be technically perfect, it could still appear awful to users. Grab your friend and ask them to navigate through your site using their mobile phones. Then request them to fill out the contact form and test the click-to-call button.
If you are searching for additional assistance in getting your mobile roofing website running professionally, please contact us to learn more about our custom, responsive roofing website solutions today.
Choosing a name for your new roofing company presents a great opportunity because it helps you to communicate your ideas, personality, expertise, values, and uniqueness to potential clients.
A well-chosen roofing company name can help you to find more clients and set your business above competition, particularly online.
Your roofing company name is the medium through which property owners meet your business for the first time. It creates brand equity and becomes a valuable asset, just as other intellectual properties like logos and trademarks.
That said, choosing a unique name for your roofing business can be an uphill task, but not an impossible one. This post will guide you through the process of selecting the right name for your roofing business, one that you will be proud to put on your roofing company website and business cards.
What is in a name?
Selecting the right name for your roofing company is a crucial step in your brand development strategy, as it represents the potential clients what your business stands for. Choose the wrong name, and you could turn away prospects before you have a chance to explain to them what you do and who you are.
Here are crucial things to consider when naming your roofing company:
Choose a Roofing Company Name that is Memorable
As a roofer, you will want to check the pronunciation, length, and spelling of your business as a priority when choosing a roofing company name.
If your target clients cannot pronounce your company name easily, then that could result in a branding disaster. Imagine property owners going around mispronouncing your roofing company name. Before choosing a roofing company name, select a few people to read the name and see how easily they can pronounce it. This will help you know if your name is hard to pronounce.
If your name is too hard to spell, then it will be difficult for prospects to type in search engines or other platforms where prospects are looking for your roofing business online. If property owners cannot spell your roofing business name, the best-case scenario would be that they will stumble upon your business.
On the flip side, worst-case scenario, they will find your competitors first. If prospects are looking for your roofing business, make sure that complicated spelling does not turn them away from your company.
If your roofing company name is too long, then clients will struggle to remember it accurately. Therefore make sure that your name is short to attract more clients. You want your roofing company name to showcase your brand in a way that is simple to the prospects you are targeting. This will make your roofing business sharable, findable, and, most importantly, memorable.
Add Some Visual Vigor to Your Roofing Company Name
Several studies have shown that people tend to remember what they see than what they hear. So, including a visual element in your roofing company name increases the chances of being recognized by prospects when they are making buying decisions. This could imply using catchy names that spark imagination or incorporating your roofing business name visually in the logo. Make sure that your name stands out from other roofers operating in your city or town.
Choose a Roofing Company Name that Fosters Positive Brand Connection
Select your words tactfully during this phase of coming up with your roofing brand strategy. Different words have various connotations for various people. As a roofing contractor, you want to make sure that your company name contains descriptive, persuasive, and positive words that won’t trigger negative emotions in your audience. Make sure that you check the meanings of your roofing company name in the languages and regions that you want to do business.
Choose a Roofing Company Name that is relevant to your business
Even with a well-executed roofing brand strategy, your business name will not become a household sensation overnight. Therefore, make sure you select a roofing company name that gives a hint to property owners about what your business does. This will help to clearly define your business and make it easier to find online. Whatever name you select, make sure that it is meaningful for the roofing industry and prospects.
Ensure the Domain Name is Available Before You Choose a Roofing Company Name
One of the most crucial steps in selecting a name for your roofing company is checking whether the domain name is still available. Without a domain name, your roofing business will not have an online presence. Your online presence plays a critical role in your roofing marketing strategy, and if you don’t have a domain name, then you will lose a huge chunk of leads /clients.
As you are brainstorming roofing business name ideas, try to check the availability of corresponding domain names. Alternatively, you can consider buying a domain name for your roofing business, if you find out that all your preferred names have been taken.
Choose a Unique Roofing Company Name that will help you stand out from other roofers online
Branding is very vital for the success of your new roofing business. As roofing marketers, we know that a unique roofing company name creates a unique identity and existence for your roofing business. A roofing company name using plain initials and letters is not only dull but also detrimental to your roofing marketing. Use a roofing company name that is vibrant and unique to stand out in the market.
Trademark Your Roofing Company Name
Although ensuring that your roofing company is official is one of the final steps, you should make sure that your name is available for registration. Trademark applications must be forwarded to the U.S Patent and Trademark office. A simple Google search can help you to know your trademark’s availability. Still, you need to hire an excellent attorney to do a thorough search to ensure that your company name is available. It is crucial to safeguard your business from any liability by forming a business entity with the secretary of state in the area where your company is located.
How to Come up With Names for Your Roofing Company
Once you have a clear perception of your ideal clients, competitive advantages, business vision, and strategy, you need to brainstorm ideas to come up with a name for your roofing company. It is also advisable to check roofing company names that are already in the market.
Existing roofing business names will always follow some distinct patterns that will help you generate ideas. You can find examples of proper roofing company names on directory sites such as HomeAdvisor, Thumbtack, and Angie’s list.
Start the naming process by determining what precisely you want to convey to your customers. Consider the main benefits or advantages the client will gain from working with a roofing business like yours.
Many companies, not just roofing contractors, try to create a name for their company before anything else. This is a common blunder. In fact, it should be vice versa. Before you develop a name for your roofing company, first create your mission statement, tagline, ideal voice, and your roofing brand message. All of these critical elements will work together to help you create a catchy name for your roofing company.
Here are some tips that will help you give your roofing company the most effective and attractive name:
Select a roofing company name that you prefer and one that resonates with your ideal client base
Pick a familiar or comforting name that conjures up nice memories so that clients can contact your business from an emotional perspective.
Avoid roofing company names that are incredibly confusing or too long
Stay away from the language that the typical client would not understand.
Don’t include any extraneous information such as INC., LLC. Co., LTD, unless your business has gained those credentials.
Use roofing company name generator tools (free or paid) online to get ideas
Avoid using technical jargon that your prospects/clients will not understand.
Roofing Business Success Factors
Develop a business plan
With a good business plan that indicates your long-term objectives, narrowing down your options for a roofing company name will be more comfortable.
Select a Business Structure
Partnerships and sole proprietorships may have fewer restrictions on name registration since they are not regarded as legal entities under the law. Structures like corporations and LLCs have to meet strict requirements to get their name registered.
Choose a Roofing Specialty
For instance, if you have decided that you will specialize in repairs, then it makes sense to include “repairs” in your roofing company name. When prospects see your roofing company name, they will no doubt that you are a roofing contractor who specializes in roof repairs.
Reach a wider audience
If you have various skills and not sure which direction you want to go, you don’t want to limit your roofing company name based on specialty. This way, you may choose a name that portrays you as a general contractor who offers roofing services. You can select a general term such as Elite contracting as your roofing company name.
Think about Your Target Audience
What kind of clients do you want to attract? If you are in an affluent neighborhood, names like “Affordable Roofing” will not make sense to the wealthiest customers. In such a scenario, you would stick to a general roofing company name that indicates prestige and quality. If you are operating in a low-income region, you may want to use terms that depict the affordability of your services.
Choose a Simple Roofing Company Slogan with a Catchy Slogan
You may pick a simple roofing company name and concentrate on a catchy slogan that will differentiate your business in the market. “Your Roof Replacement Expert” can be a tagline associate with your roofing business.
Make sure that Your Roofing Company Name is legal:
After picking your company name, you will be required to register it with the appropriate institutions. Make sure that it is not being used or trademarked by another roofing contractor in your area. Registering your roofing company name is mandatory for taxation purposes.
Choose an excellent roofing website address that complements your company name:
While it would be a great idea to the roofing company name as the actual address, it is not necessarily meaningful. You can also select a web address that reflects your specialty. The key here is choosing a web address that is easy to spell and remember.
Whatever name you choose, make sure that it is relevant to you, your clients, and the roofing industry in general. Since you name your roofing company only once, invest your time to pick a name that will differentiate and set your business above the competition.
Most Popular Roofing Company Names Patterns
Your Initials or Names
Most roofers opt to name their company after themselves. Real-life examples of roofers who have adopted this pattern include; Williams Roofing and Drainage Ltd and Springer-Peterson Roofing and Sheet Metal, Inc.
Naming your roofing company after your partner or yourself gives your business a personal feel. Clients will be attracted to you because your business seems small, dedicated, and responsible. They feel like they can contact you directly; which is essential to many property owners.
However, there are a few blunders that you can encounter if you opt to use this approach. If your roofing company name is difficult to spell or is not a common name in your region, it may be hard for clients to find you online. The same applies to names that have similar spellings.
On the flip side, if your name is too dull or common, it may be difficult to create a roofing marketing buzz around it. It will be hard to set your roofing business ahead of the competition if you select “John Roofing.”
You could also be restricting your roofing company growth by using your name. It will be difficult to sell a roofing business based on your identity because it will be challenging for the new owners to continue with your legacy. While you might not be concerned about selling your roofing company, think about your retirement plans. Many roofers sell their business at a handsome profit when they are ready to stop working.
Another popular trend when choosing a roofing company name is to include location in your business name. Real-life examples of roofing companies that have adopted this trend include; America Roofing and Remodeling, Langley Roofing Co. Ltd., Music City Roofers, amongst others.
When you first launch your roofing company, having a secure connection with your area of operation is critical. Your roofing website’s traffic and search engine visibility may benefit from including a location in your company name, and potential clients will instantly know if you are available in their area.
On the flip side, a location-based roofing company name can restrict you. Potential clients will think that your name depicts your whole service area. If you move to another service area, then it may be an uphill task to attract new clients. You might not want to leave your hometown and want to keep your business small, but a time will come when property owners will desire a new type of roof at a lower price. Moves are essential to keep your roofing company strong.
If you choose a location-based roofing company name, try to go as wide as possible without appearing too broad. If you only serve one city, then naming yourself Middle Tennessee Roofing Company is a bit odd. Choosing a county is a great strategy, as it helps your business to access customers who are outside your city.
Adding your specialty to your roofing company name is a smart strategy because it helps potential clients to understand your target market or the additional skills you can bring on board. Real-life examples of roofers who have added specialty to their company names include; High-Tech Roofing Restoration LLC, Direct Roofing and Waterproofing Ltd, amongst others.
On the flip side, adding specialty in your roofing company name can restrict you too, but not as the location-based business name. It is advisable to include specialty once you are sure that the specialty will constitute a huge chunk of your business. Besides, specialties are extremely powerful and can help your business to stand out from the competition.
Animals, Colors, and Objects
Using objects, animals, or colors in your roofing company name can create a real trait and make your business stand out from the competition. Some of the roofers who have chosen to adopt this strategy include; Apple Roofing Company, Roof Monkeys LLC, Black & White Roofing, amongst others.
You will note that roofers who opt to use this trend select familiar, common things. Since most roofers serve the general public, they want to make sure that everyone understands their reference.
Assuming that you will serve any property owner, you will be required to choose something that is familiar to them. Choose something you feel attached to and one that you can stand behind for many years to come.
Adding an adjective in your roofing company name can convey a particular message about your business. Real examples of roofers who have adopted this naming pattern include; Precise Roofing Ltd, Standard Roofing, and Exteriors Ltd, amongst others. Each of these names gives you an overview of what the company does.
The most crucial thing to avoid when using this pattern is being too obvious or cliché, such as the “best roofing company in Nashville” or “Strong roofing.” In fact, the most prominent roofing company names seem like they are disingenuous.
On the flip side, there are some typical advantages of selecting certain adjectives for your roofing company name. A potential client may be using those adjectives when looking for your roofing business. “Reliable roofer,” “Best roofing contractor,” and reputable roofer are terms that prospects will use when searching for your services online.
If you want to show the strength of your business, you can name your roofing company after something that represents the adjective. Roofing contractors who have done this include 5 Star Roofing & Restoration, LLC. 1 Stop Roofing, and exteriors, amongst others. These roofers pass a powerful message, symbolizing tradition or strength.
Made-up Roofing Company Names
Many roofers nowadays name their companies by just pilling letters or combining words. Roofing companies that have adopted this trend include Protouch Restoration and Ecotek Energy Roofing & Solar.
Usually, such names will not work for new roofers who are just starting their business. However, such names are generally unique and available; they can appeal to your target audience.
How to Make Sure That Your Roofing Company Name is Unique
Your prospective roofing company name should be unique to appeal to customers. It should also be unique to adhere to the law since no two businesses have similar names in the same industry. You cannot apply for an existing trademark on your roofing company name, either.
Your initial step should be to take any potential roofing company name and running it through an online search. You can use Google or check directory sites such as HomeAdvisor or HomeStars.
Legislation governing trademark, intellectual property, and the copyright is different in Canada and the United States. Before you register your roofing company name, you should consult an attorney to sure that the name is available. Please know that your proposed roofing company name should not be used if another roofer has the same name, even if the other contractor did not get a registered trademark for the same.
Your local area may apply certain restrictions to your roofing company name; you should check them online or enlist the assistance of a legal professional. Legal guidance is crucial when opening and searching for a roofing company. Lastly, make sure your roofing company name is unique and helps your business to stand out from the crowd.
How to Register Your Roofing Company Name
Once you have picked a name, you need to register it with the authorities. The exact process will depend on the kind of business structure you select and your area of jurisdictions. If you opt for a sole proprietorship model, then you will be registering your business in your province or home state. Every state has its business authorities. It is advisable to enlist legal professionals who will make sure that your company is adequately insured and licensed. After all, a simple blunder can cause you significant legal battles in the future.
Besides, you will be required to register for a Tax Identifying Number or Tax account when you register your roofing company name with the Internal Revenue Service (IRS). It is crucial to seek professional assistance to understand your tax obligations. Remember, once your roofing company name is registered, your business now officially exists.
Choose a Roofing Company Name Today!
Picking a name for your roofing company presents a massive opportunity for refining your business vision. An excellent roofing company name will help to convey your business strengths, marketing message, and skills. Looking at other roofing company names and getting recommendations from friends or family will help you choose a unique name that will make your business stand out in the market. Plus, optimizing your roofing company name digitally and considering your internet marketing options will make your business more successful.
If you are not sure how to go about choosing your roofing company name, let BlackStorm Roofing Marketing assist you. Schedule a free strategy session with our experts and get a roofing company name today!
Are you thinking of starting a roofing company? Possibly, with roofing services like roof installation, roof repair, metal roofing, and guttering? Have you designed an appealing logo for your roofing business?
Do you know that to run a successful roofing company, you need to present a positive brand to consumers? A roofing company logo is the first visual representation your audience sees, that’s why it should offer a general picture of what your company represents.
Portray Your Roofing Company Name
Portray your Roofing company name well. Avoid fancy names and fonts. Fancy names and fonts are hard to read and memorize, particularly for older people and those with a poor memory. Remember, your customer base will include the elderly and middle-aged homeowners, so ensure that you stick to a company name and font that will not leave your clients tilting their heads trying to remember or figure it out.
A roofing company logo will act as the visual representation of your roofing brand. Using a simple and strong name on your logo will make it modest and memorable. To balance these aspects, you need a special level of expertise. You need to redo your logo severely to make it meet modern standards that will increase your customer conversion rate. Blackstorm roofing logo designers will help you develop a professional logo that will increase your customer conversion rate. We will ensure that your roofing logo coincides with the color scheme of your company and website. This ensures that everything looks in unison and appealing to your website visitors. We develop logos for all types of roofing services that are more than just a plain logo with a roof, including Commercial Roofing Logos, Roof Repair Logos, Metal Roofing Logos, and Flat Roof Logos.
Getting a Roofing Logo Design
In today’s competitive business world, companies are recognized by their creative and innovative logos. That is why, as a company owner, you should think and use different techniques to come up with the perfect masterpiece for your roofing company. Designers and company owners constantly try to use modern techniques to design logos. If your roofing company logo is unique and insightful, it will grab your potential clients’ attention, which is good for your brand’s growth.
We have several ways one can use to design a logo for a new roofing business. They include using a roofing logo generator, using logo templates, and hiring a professional to make the logo for you.
Using a Roofing Logo Maker (aka Roofing Logo Generator)
One way of creating a simple logo for your roofing business is to search for online roofing logo generators and try to make it yourself.
Logo generator websites offer an easy-to-use platform that can be used to generate automatic roofing logo designs. As much as they save time and money, using these websites also has its own drawbacks. The drawbacks include:
Not professional– Most of the logos created using these online roofing logo generators lack a professional finish, an aspect that can affect your brand negatively.
Not personalized– When you hire our roofing logo designers to design your company logo. We put our heart & soul in the development process. We have the expertise required to determine the psychology that’s needed to make your logo appealing to your target audience. This doesn’t happen when using a logo generator.
Can Be Copied– There is a high probability that a different company owner will fall in love with your preferred logo design and use the same design tools to create his. By doing this, the chances are that they’ll end up creating the same logo as yours. This will confuse your audience since your two companies will have similar logos.
Lack Originality– When you use online tools to create your roofing logo, they will offer you several design options. However, you will still run out of options, making you opt for a limited design that almost fulfills your idea, and thus a drawback. This makes your logo design to lack originality. Blackstorm roofing logo designers think beyond limits, which enables them to come up with original content.
Using a roofing logo template
You can also opt to use a logo template to make your roofing logo. If you are familiar with a few aspects of design, you can use this method to design a logo for your roofing business. There are, however, disadvantages of using roofing logo templates. They include:
Not professional– While logo templates are relatively free, they do not offer the same level of professionalism and quality offered by professional logo designers. Remember that your preferred logo design will be used to define and identify your roofing business. Using roofing logo templates will never replace the work done by professionals.
Not personalized– Another disadvantage of using roofing logo templates is that your logo will not be unique. Did you know that most new businesses search online for logo templates before coming up with a particular design? There is a high chance that you might be using the same logo template with your potential competitors.
Difficult to customize– Not all templates are easy to customize. Some templates are difficult or impossible to customize to make them suitable for your company. Some have restricted customizable areas, making it virtually impossible to modify them to suit your needs.
May not be legitimate– Searching and downloading roofing logo templates from unverified websites exposes your computer to viruses and Trojans. Most logo template websites also ask for your email address, exposing you to the risk of email spams as well.
Hiring a Graphic Designer for a Professional Roofing Logo Design
As a new business owner, you might be tempted to cut costs by taking shortcuts. However, thrifting on your marketing and branding materials will result in a costly error. Quality roofing logo design requires a trained and experienced professional. Our roofing logo designers know the best way to communicate your message to customers. We will identify your competitors, analyze their logo designs, and develop high-quality logos using professional software. Advantages of using our professional roofing logo design include:
All logos are professional– When designing a logo for your roofing company, the reliability and scalability are among the most crucial factors considered by our experts. We use a wide variety of shapes and patterns to design a professional logo for your roofing business. This gives it an attractive or professional look. Our design team has deep knowledge and experience in designing beautiful and unique logos.
We know how to convey your qualities– When you hire amateurs or decide to design logos yourself; chances are you may fail to present your roofing logo in a way that makes an instant impression to your audience. However, hiring professionals from Blackstorm to design your logo helps you to get immediate attention to your roofing brand. A professional roofing logo designer has a good understanding of all the techniques needed to design eye-catchy logos that grab instant attention.
The choice of colors– Our professional roofing logo designers know what it takes to improve your brand. This includes incorporating crucial design aspects that include color themes, shapes, fonts, etc. within your design. These design elements will affect emotions and eventually engages your target clients with the brand.
Roofing Logo Design Ideas
Looking for some roofing company logo ideas?
As you have seen, a roofing company can express its level of professionalism by having a professional logo. A good logo will enable customers to recognize what you’re doing and how you are doing it. BlackStorm Design + Marketing can help you create a professional Roofing logo, and take you through the entire design process.
Below are some roofing logos our BlackStorm graphic designers have created to help you come up with professional and unique roofing logos ideas.
Relevant and Unique Imagery
Before designing a roofing logo, you need to research what your competitors are doing. This will help you realize the same imagery being used by different companies. You can then use this knowledge to come up with relevant and unique imagery.
The color used to make a roofing logo matters more than you think. Using too many colors or inappropriate colors can turn potential clients off. Logos need the right colors because colors have certain connotations that stimulate your audience’s mind.
The font used should be easy to read. Since you’ll be doing a roofing logo, the text used should be strong and straightforward. The font’s style also needs to match all the other types of imagery used in the composition.
Your roofing logo design should be utilized in multiple sources like business cards, websites, trucks, apparel, etc. Is your preferred design applicable in multiple locations?
Avoid Overthinking- Overthinking is a common mistake made by most business owners, Overthinking results in a complicated design that struggles to do something simple.
We can design you your perfect Roofing logo
All the roofing logos designed by BlackStorm Design + Marketing have one objective: building a strong and reputable brand for your roofing business. All our logos inspire something profound than credibility; they stir up confidence and radiate integrity.
We never submit our clients under pressure to settle for a design they are not happy with. In fact, we keep in touch in every design process and only proceed with a design when you are delighted and ready. At BlackStorm, we ensure that clients are in complete control of their happiness.
Contact us today and let our experts work diligently on your roofing logo project.