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SEO Alexa Google Assistant Growth Strategies Local SEO Marketing Reputation Management Roofing Siri Voice Search Website Design

Tips for Roofers to get Found on Voice Search Devices

 

Create unparalleled customer experience; outrank your competitors and Book More Roofing Jobs with Voice Search SEO

As many roofers know, SEO is a dynamic field, yet it is an essential component of any internet marketing strategy, as discussed in our previous blog post.  The trend for searching online has changed as well. Nowadays, property owners use voice search to look for roofing services or products online.

With voice assistants such as the Amazon Alexa and Apple’s Siri becoming mainstream in most American homes, your roofing business must have a voice search strategy to stand above the competition. So what does voice search entail, and why is it making waves in roofing marketing? And, why is voice search so important for your roofing business? You will be surprised to know how ignoring this emerging roofing SEO trend could adversely affect the traffic and visibility of your roofing website. Read on to get all your voice search queries answered.

What is Voice Search? 

 

Voice search is a speech recognition technology that allows property owners to use the voice command to search your roofing website or app. Users here conducts an online search by saying the terms aloud instead of typing them in the search query box. Property owners use voice search because their hands are full since it is quicker to speak than type, plus you don’t need a screen or keyboard.

Reasons Why Voice Search is Making Waves in Roofing Marketing

Nowadays, most of your customers are finding your roofing business through Google. They simply turn to Google and type (roofing service type) contractor in (name of the town or city) and hire the roofer who pops up on the first page. But now, with the rising popularity of Google assistants, Siri and Alexa, the game of search is changing. Why? Since people don’t speak the same way they do when typing on the search query box, thus all the keyword research you have done using your internet marketing may no longer be helpful.

 Roofers who want to remain visible to property owners in the coming years will be required to find a way to incorporate voice search into their internet marketing strategies because of the following reasons:

A Voice Search Strategy Can Improve User Experience.

Implementing a voice search strategy not only helps your roofing business to remain relevant but also creates a unique customer experience that can foster relationships and increase brand royalty.

Since Google Assistant, Siri and Alexa can differentiate between voices, they provide insights about users that result in more personalized content and messages, which is fantastic for improving user experience. Furthermore, voice search technology can help users to interact with your roofing brand more naturally and seamlessly, thus encouraging loyalty and retention.

Lastly, voice search interactions take less time than text-based ones, which is more convenient for busy property owners who expect instant gratification and stellar experience every time they interact with your roofing brand.

Voice Search Affects Your Roofing SEO 

Another primary reason roofers must incorporate voice search into their internet marketing strategies is because voice search affects roofing SEO best practices.

One of the main reasons for such changes is the phenomenon that people interact with search engine queries differently, whether on voice or text. Voice searches tend to be longer than text-based searches, and you can solve this by including long-tail keywords in your content.

 Similarly, voice search is going to impact SEO by increasing the importance of Local SEO because many mobile searchers have a local intent, such as identifying a roofer in the nearby city or town.

Furthermore, Google Assistant seems to concentrate more on the featured snippets when giving answers to users. This means that your roofing business has to incorporate such best practices in your roofing SEO campaigns.

Roofers Use Voice Search to Drive Traffic

Although the benefits of voice search have not been exploited fully, one thing is clear that roofers who will implement voice search strategies will be rewarded with high roofing website traffic. When a voice assistant provides an answer, it also prompts the user to visit the roofing website in which the response was pulled from.

For roofers, that are successful with voice-optimized SEO; this could imply a boost in traffic if your roofing business appears typically as a top result or a featured snippet that provides solutions to users.

A Unique Voice Search Strategy Helps Your Roofing Business to Outrank the Competition

Having a roofing voice strategy is not just crucial for ensuring that your clients can find your business online, but also prevents prospects from visiting your competition instead.

For instance, if your competitors have implemented a voice search strategy and your business has not, they will rank high in search engines and thus be found more by clients. At the moment, voice search still is a new concept; therefore, many roofers have not jumped into the bandwagon, allowing your business to stand out from them.

Voice Search Helps Your Business to be Available for Clients When They Need Your Services

 The fantastic thing about voice search is that property owners tend to use it when they need specific roofing services or products speedily. Nowadays, consumers are looking for services or products that they are going to use at that moment. For roofers who have adopted voice-optimized SEO, it means that their business will be at the top of the results page when homeowners need roofing services and obtain traffic.

 Just like mobile-first indexing changed the digital marketing landscape and forced roofing websites to change from the conventional form of SEO, voice search will do the same. Because of this, your roofing business needs to create a voice search strategy that will help stay ahead of the curve. Fortunately, this post will provide helpful tips to make your roofing website voice-search ready in 2020.

How to Optimize Your Roofing Website for Voice Search Results

Implement Structured Data

Schema markup or structured data is one of the crucial factors that assist search engines in classifying and organizing your content. In simple terms, this data helps Google to understand information on your roofing website. Having this information will not impact rankings directly, but it will allow you to appear in voice search and featured snippets results.

Using schema markup is crucial for local roofing contractors because property owners usually search for office hours, a phone number, or address. By listing all the details about your roofing company, you stand a good chance of getting conversions, improved digital footprint, and better rankings.

How do you implement structured data on your roofing website? If you are using WordPress, look for schema plugins, and you will see hundreds of schema markup functionalities. If your hands are full, consider outsourcing your SEO to a reputable roofing marketing agency.

Claim Your Google My Business Listing

To ensure that your roofing business is ready for local search, you will want to claim and optimize your Google My Business profile. Include accurate contact details and the name of your business, operating hours, and correct phone number. It is also advisable to write a short description of your business and the roofing services/products that you provide. Be sure that your information is consistent in all the directories. Finally, make sure that you select a category that corresponds with your business.

You should also try to add high-quality images that depict the services that your business offers and you plus your employees. This will help to build trust among property owners searching for your roofing business. One effective way to make prospects find your roofing business is to include business contact details at the header or footer of your website.

Speed Up Your Roofing Website

Prospects/ clients using voice search can be in a hurry; after all, voice search is faster than typing a query in a search query box. To ensure that you achieve your prospect’s need for speed, make sure that your website loads in less than three seconds. Page speed is a crucial factor that influences search engine rankings.

You can use various tools like Google’s page speed insight to check your roofing website loading time. The good thing with this tool is that it gives you numerous suggestions on how to improve your page speed. Ensure that you prioritize visible content, minify CSS & HTML, optimize images, eliminate unnecessary plugins and theme elements, and implement browser caching.

Make Your Roofing Website Mobile Friendly

As a roofer, creating a mobile-friendly experience should be the core of all your optimization efforts. After all, the majority of voice search queries occur in mobile devices. When optimizing your roofing website for mobile devices, you need to remember the following things:

  • Use mobile-responsive roofing website design to create unparalleled user experience across numerous devices.
  • Avoid using flash to add media or effects on your site instead of using HTML5.
  • Make your site easy to navigate by making clicks and links significant enough to read.

 If you want to know whether your roofing website is compatible with mobile devices, try out a mobile-friendly compatibility test on Google.

Focus on Long-Tail Roofing Keywords

Short-tail keywords are slowly becoming less relevant in conversational search queries, and the trend is bound to continue in the coming years. Prospects using voice search ask direct questions, to obtain more relevant answers. That’s where long-tail roofing keywords come in.

Long-tail keywords are generally specific. As the name suggests, these are keywords that are longer than a typical search query. Prospects act like they are conversing with a human being during a voice search.

For example, when typing a search query, a prospect uses relevant keywords like the best roofer in Tennessee. While conducting a voice search, a prospect might ask, Hey Siri (or Ok Google), where can I get the best roofing contractor in Tennessee? Therefore, it is highly recommended that you find and utilize conversational keywords that prospects would use while talking. You need to find long-tail keywords and include them in your content.

Improve Your Online Reputation

As a roofer, you already know that bad reputation (whether offline or online) can adversely affect your voice search rankings-Google even shows ratings on a scale of 1 to 5 (1 star being described as worst, 4-5 shows your business is the best. If you want to improve your prominence on result pages, make sure that clients/ prospects are talking positively about your business.

Client testimonials are another effective way of proving your trustworthiness and authority. So are positive mentions on Home advisor, Social media, and Yelp. Fortunately, Blackstorm Roofing Marketing can help your roofing reputation by sharing positive client testimonials on your website, collecting reviews from your previous clients.

Stay Ahead of the Game by Implementing a Voice Search Strategy in Your Roofing Website Today

In today’s competitive roofing landscape, your roofing business needs to stay ahead of the curve. If you want to stand out from other roofers, voice search SEO is something that you cannot afford to ignore.

Voice search allows your business to create an unparalleled customer experience. Stay ahead of the curve is what we believe in here at BlackStorm Roofing Marketing. That, combined with our primary focus on the roofing industry, makes us the best choice for your digital marketing needs. As a roofer, you might have worked with different marketers who don’t know the ins and out of your industry.

Now that you have understood what voice search is and why every roofer is swearing by it, its time to improve your SEO strategy to incorporate this new trend.

If you need help finding experts to create and implement voice search strategy in your roofing business, schedule a free strategy session with our SEO professionals today.

 

Categories
Voice Search Alexa Amazon Alexa Marketing

SuperEasy Ways Roofers Can Use to Get Found on Alexa Almost Instantly

Give Your Roofing Business a Voice, Stay ahead of the Competition and Book More jobs with Alexa

Hey, Alexa, where can I find an experienced roofing contractor near me?

In the modern roofing landscape, most of your clients are finding your business online through Google. They turn to Google and type roof replacement (service type) contractor in (name of the city or town).

But now, with the rising popularity of Alexa, the rules of the game are slowly changing. Why? 

Because local voice search is the new norm, and thus roofing contractors must optimize their websites to get found on Alexa, Siri, and Google Home Assistants.

Here are a few suggestions why you must get found on Alexa when crafting your local roofing marketing strategy, as well as surefire tips you can implement today to make your business voice ready.

Why is Getting Found on Alexa Important for Roofing Contractors?

While some property owners still use Google’s search bar, the dramatic shift to using Alexa is becoming prominent. From smart home devices, like Google Home to Amazon Echo, property owners are no longer using the search bar to get their roofing questions answered. Instead, they use a voice-enabled device to ask them. But the words they speak are very different from the keywords you have been using on your internet marketing strategy for years.

For Instance, if they want to find a roofer, they will ask, Alexa, who is an experienced roofing contractor near me? As opposed to typing in the search bar, “roofing contractor in Murfreesboro.” They could also ask questions like “Who can I hire to replace my roof?” or “is there someone near me who can fix my roof?”

So the secret to success in today’s voice search world is to think about the type of questions property owners are asking and then incorporating them in your online marketing strategy accordingly.

3 Ways Roofers can use to get found on Alexa for free

So, major roofing contractors have been investing in voice search and reaping maximum benefits. But all they do is to fix or repair roofs, just like your business. So, if they are booking more jobs via Alexa, what is stopping you?

Much like having a mobile-friendly roofing website or an app, voice activation is also another platform worth considering, and being found in Alexa is as crucial as being found on a tablet, desktop, or mobile. Here are three tips that will help you get started with Alexa:

Alexa skills kit

Amazon has compiled an excellent guide to help your business get involved with voice. Just like building a roofing website or app, there are guidelines to consider and rules to follow. It incorporates their voice design guide, which takes you through all the stages of the design process.

You will need to think about questions that property owners will ask and the way your design will answer, and this ultimate guide to ensure that your interaction feels natural, answers accurately, and offers excellent service. Consider partnering with a reputable roofing marketing agency for more support.

Schema Markup

As a roofer, you need to make sure that your business is showing up in voice search results. One excellent way of achieving this is by using structured data known as schema markup.

Schema assists search engines in understanding the content of your roofing website. When direct queries are asked in Alexa, such as “where can I get the best roofer near me?” 

Correct schema markup will assist your roofing business to show up in search results on Alexa.

Understanding Intent and Conversational Content

Your content is paramount for success in voice search. Question asked on Alexa and Siri are more structured than the typed ones. We talk as if to a partner or friend. As a roofing contractor, you need to make sure that your content answers questions that property owners might have naturally. Write informative, conversational content.

Try to know the intent behind each query. If the user is requesting to know about the differences between a roof replacement and roof installation, they might be looking for your services. If they want to know how much it costs to fix a roof, then they have more intent to book a roofing job.

Make sure that your content will incorporate long-tail keywords that will be relevant to the searcher’s intent.

Alexa is here to stay. Make sure that your roofing business gets found on Alexa and book more jobs today.

How can Roofing Contractors Optimize for Amazon Alexa?

Alexa has the highest percentage of the total smart speaker’s market share. However, it only occupies 25% of the overall voice search market share when you consider devices like (computers, games console, and phones amongst others)

Alexa gets your local roofing business details, reviews, and photos from two primary sources. Yelp offers most of your local business details, reviews, and photos for the Alexa search. So, if you optimize your Yelp listing, your roofing business will easily get found on Alexa.

Let’s make sure that your roofing business is optimized for voice search and get found on Alexa by prospects.

At BlackStorm we are Roofing Marketing Pros, our mission is to empower and educate roofing contractors like you to understand your options to make better business decisions that will increase your sales and grow your roofing business. We develop effective internet marketing solutions that convert leads and drive relevant traffic to your business. Stop losing qualified leads to your rivals. Schedule a free strategy session with our experts to make your roofing business get found on Alexa today!

Categories
Local SEO Marketing Reputation Management SEO

How to Make Your Roofing Business Get Found by Siri

How do clients search for your roofing business online?

Your roofing website may be ranked #1 in Bing and Google, but what about Siri?

According to a recent report by Pew Research, over 80% of Americans now own smartphones, and another study showed that over 90% of those phone owners use their device’s digital assistants. Iphone’s Siri is one of the most famous voice assistants that most people use to look for roofing products or services online.

As voice search and use of smartphones continue to increase, more and more clients looking for roofing contractor’s recommendations turn to Siri rather than to their search engines. If you don’t leverage Siri to get found by prospects, you are losing leads to your competitors.

More and more roofers ask us how they can get found by Siri when prospects look for their products or services via voice search. The good news is that getting your roofing business findable on Siri is super simple. Without further ado, let us dive in to understand why and how to get your business found by Siri.

Why Should Your Roofing Business Get Found by Siri?

Siri is made famous with iPhone users, and that popularity is on the upward trend, as new iPhones with Siri enhancements to Siri continue to be released in the market. Siri offers notable advantages to users. Here are some reasons why you need to put Siri to work for your roofing business:

Roofing Company Listing

As voice search gets smarter and smartphones increase, more and more prospects seeking local roofing services are turning to Siri than Google. To that end, ensure that your roofing company is listed on popular maps like Google Maps and Apple Maps, as well as sites like Yelp, Foursquare, Citysearch, and Google Places. Ratings and reviews from local sites help your roofing business to get found on Siri.

Banking and Payments

Siri allows you to send money verbally to suppliers or vendors through apps such as Square Cash, Venmo, and PayPal. For instance, you can say, “pay supplier X $230 with Venmo.” The good thing is that you don’t require to download the app-just utilize the cards that are already in your wallet.

Time Management

There are many hours in each workday, and when you want things done in sequence and quickly, Siri will help you set the time limits of each task. This will help to improve the productivity and morale of your employees.

How to Get Found by Siri as a Roofing Contractor

Siri utilizes Apple Maps to locate businesses, so the first thing you need to do right now is to list your roofing company on Apple Maps.

Here is how you can check if your roofing business is currently listed on Apple Maps:

  • Grab your iPhone and tap on the Maps icon
  • Go to the search box and type your roofing business name
  • If you see the name of your roofing company, then you are on Apple Maps
  • If you don’t see the name of your business, it means that your company is not listed on Apple Maps.

If you did not see your roofing business in Apple Maps, then you need to add it manually using the Apple Maps Connect Website.

Here are some actionable tips to add your roofing business on Apple Map Connect:

  • Open your browser in an iPad or computer
  • Visit https://mapsconnect.apple.com/
  • Click the Sign-in button
  • Enter your Apple ID
  • Keep your phone near in case they request for a security code
  • Once signed-in click “add place” link at the top of your page
  • Enter your roofing company name and city in the queries box.
  • If your business appears, click the listing to begin the process of claiming it.
  • If your company does not show up, click the link again and “Add New Place.”

Here’s how your Roofing Company can Get Found on Siri

Get on the Map First

One of the most popular applications of voice search is to ask for directions, and over 80% of prospects who perform a voice-based local search are likely to use driving directions on smartphones. Here’s how to ensure that those prospects can find your business on Siri: Apple Maps: Go to Apple Maps Connect and enter your Apple ID to list your business.

List Your Roofing Business on Local Directories

Siri depends heavily on local listings; therefore, make sure that your roofing company is listed on every local directory site you can find like Yelp, Citysearch Four Square, amongst others. Most Siri searchers ask for roofer near me; thus, your proximity to them can make a huge difference, but if your business is listed on major directory sites, it could stand above other competitors in the market.

Be Consistent to Get Found by Siri

Check all your listings to make sure that they are consistent in terms of spacing, abbreviations, and even spelling. If your business is listed as Acme, Inc at 101 Main Street and Acme at 101 Main Street at another, then Siri might assume that those are two separate business entities. Go through your listings to make sure that your listings are consistent with your roofing website as well.

Keywords are Crucial to Getting Found by Siri

Use highly descriptive keywords about your roofing business in the listing and on your roofing website. The more Siri understands your business, the higher the chances of recommending your company to prospects.

Claim All Your Local Listings

Siri gives priority to legitimate roofing companies, and you can make sure that your company is legit by claiming all the listings in your roofing website. The process is simple, as you only need to visit the local directory site and click claim your business page and look for your company name.

Get online Reviews to be found by Siri

Siri uses reviews and ratings to determine which roofing business to recommend, so ask clients to post reviews, rank your business as much as possible, and give more details about your services.

Beef Up Your Tags

Use schema microdata and rich snippets on your roofing website; include crucial information like your address, operating hours, and phone number, to make it easier for your roofing business to get found on Siri.

BlackStorm Roofing Marketing Will Help Your Roofing Business Get Found by Siri Almost Instantly

Voice search popularity will continue to increase as more sophisticated smartphones hit the market. To keep abreast of this trend, you should make your roofing website voice search ready. At Blackstorm, we have a team experts who will help your roofing website get found by Siri almost instantly.

We are a full-service roofing marketing agency that specializes in website design, search engine optimization, social media marketing, and reputation management. We have more than ten years of experience in creating internet marketing campaigns that drive results. Our experts know how they can adapt your SEO strategy for voice search.

If you are searching for a reputable roofing marketing agency that drives results, then look no further than Blackstorm Roofing Marketing.

Our clients can bear witness that we over-deliver on our promises. We have countless positive testimonials that attest to the great work we do for our customers.

Get Found by Siri Today

If you are ready to begin optimizing your roofing website for voice search, then kindly schedule a free strategy session with our experts to get your business listed with Siri today.

We look forward to hearing from you!

 

Categories
Identity Branding Growth Strategies Promotion

How to Choose a Roofing Company Name

Choosing a name for your new roofing company presents a great opportunity because it helps you to communicate your ideas, personality, expertise, values, and uniqueness to potential clients.

A well-chosen roofing company name can help you to find more clients and set your business above competition, particularly online.

Your roofing company name is the medium through which property owners meet your business for the first time. It creates brand equity and becomes a valuable asset, just as other intellectual properties like logos and trademarks.

That said, choosing a unique name for your roofing business can be an uphill task, but not an impossible one. This post will guide you through the process of selecting the right name for your roofing business, one that you will be proud to put on your roofing company website and business cards.

What is in a name?

Selecting the right name for your roofing company is a crucial step in your brand development strategy, as it represents the potential clients what your business stands for. Choose the wrong name, and you could turn away prospects before you have a chance to explain to them what you do and who you are.

Here are crucial things to consider when naming your roofing company: 

Choose a Roofing Company Name that is Memorable

As a roofer, you will want to check the pronunciation, length, and spelling of your business as a priority when choosing a roofing company name.

If your target clients cannot pronounce your company name easily, then that could result in a branding disaster. Imagine property owners going around mispronouncing your roofing company name. Before choosing a roofing company name, select a few people to read the name and see how easily they can pronounce it. This will help you know if your name is hard to pronounce.

If your name is too hard to spell, then it will be difficult for prospects to type in search engines or other platforms where prospects are looking for your roofing business online. If property owners cannot spell your roofing business name, the best-case scenario would be that they will stumble upon your business.

On the flip side, worst-case scenario, they will find your competitors first. If prospects are looking for your roofing business, make sure that complicated spelling does not turn them away from your company.

If your roofing company name is too long, then clients will struggle to remember it accurately. Therefore make sure that your name is short to attract more clients. You want your roofing company name to showcase your brand in a way that is simple to the prospects you are targeting. This will make your roofing business sharable, findable, and, most importantly, memorable.

Add Some Visual Vigor to Your Roofing Company Name

Several studies have shown that people tend to remember what they see than what they hear. So, including a visual element in your roofing company name increases the chances of being recognized by prospects when they are making buying decisions. This could imply using catchy names that spark imagination or incorporating your roofing business name visually in the logo. Make sure that your name stands out from other roofers operating in your city or town.

Choose a Roofing Company Name that Fosters Positive Brand Connection

Select your words tactfully during this phase of coming up with your roofing brand strategy. Different words have various connotations for various people. As a roofing contractor, you want to make sure that your company name contains descriptive, persuasive, and positive words that won’t trigger negative emotions in your audience. Make sure that you check the meanings of your roofing company name in the languages and regions that you want to do business.

Choose a Roofing Company Name that is relevant to your business

Even with a well-executed roofing brand strategy, your business name will not become a household sensation overnight. Therefore, make sure you select a roofing company name that gives a hint to property owners about what your business does. This will help to clearly define your business and make it easier to find online. Whatever name you select, make sure that it is meaningful for the roofing industry and prospects.

Ensure the Domain Name is Available Before You Choose a Roofing Company Name

One of the most crucial steps in selecting a name for your roofing company is checking whether the domain name is still available. Without a domain name, your roofing business will not have an online presence. Your online presence plays a critical role in your roofing marketing strategy, and if you don’t have a domain name, then you will lose a huge chunk of leads /clients.

As you are brainstorming roofing business name ideas, try to check the availability of corresponding domain names. Alternatively, you can consider buying a domain name for your roofing business, if you find out that all your preferred names have been taken.

Choose a Unique Roofing Company Name that will help you stand out from other roofers online 

Branding is very vital for the success of your new roofing business. As roofing marketers, we know that a unique roofing company name creates a unique identity and existence for your roofing business. A roofing company name using plain initials and letters is not only dull but also detrimental to your roofing marketing. Use a roofing company name that is vibrant and unique to stand out in the market.

Trademark Your Roofing Company Name

Although ensuring that your roofing company is official is one of the final steps, you should make sure that your name is available for registration. Trademark applications must be forwarded to the U.S Patent and Trademark office. A simple Google search can help you to know your trademark’s availability. Still, you need to hire an excellent attorney to do a thorough search to ensure that your company name is available. It is crucial to safeguard your business from any liability by forming a business entity with the secretary of state in the area where your company is located.

How to Come up With Names for Your Roofing Company

Once you have a clear perception of your ideal clients, competitive advantages, business vision, and strategy, you need to brainstorm ideas to come up with a name for your roofing company. It is also advisable to check roofing company names that are already in the market.

Existing roofing business names will always follow some distinct patterns that will help you generate ideas. You can find examples of proper roofing company names on directory sites such as HomeAdvisor, Thumbtack, and Angie’s list.

Start the naming process by determining what precisely you want to convey to your customers. Consider the main benefits or advantages the client will gain from working with a roofing business like yours.

Many companies, not just roofing contractors, try to create a name for their company before anything else. This is a common blunder. In fact, it should be vice versa. Before you develop a name for your roofing company, first create your mission statement, tagline, ideal voice, and your roofing brand message. All of these critical elements will work together to help you create a catchy name for your roofing company.

Here are some tips that will help you give your roofing company the most effective and attractive name:

  • Select a roofing company name that you prefer and one that resonates with your ideal client base
  • Pick a familiar or comforting name that conjures up nice memories so that clients can contact your business from an emotional perspective.
  • Avoid roofing company names that are incredibly confusing or too long
  • Stay away from the language that the typical client would not understand.
  • Don’t include any extraneous information such as INC., LLC. Co., LTD, unless your business has gained those credentials.
  • Use roofing company name generator tools (free or paid) online to get ideas
  • Avoid using technical jargon that your prospects/clients will not understand.

Roofing Business Success Factors

Develop a business plan

With a good business plan that indicates your long-term objectives, narrowing down your options for a roofing company name will be more comfortable.

Select a Business Structure

Partnerships and sole proprietorships may have fewer restrictions on name registration since they are not regarded as legal entities under the law. Structures like corporations and LLCs have to meet strict requirements to get their name registered.

Choose a Roofing Specialty

For instance, if you have decided that you will specialize in repairs, then it makes sense to include “repairs” in your roofing company name. When prospects see your roofing company name, they will no doubt that you are a roofing contractor who specializes in roof repairs.

Reach a wider audience

If you have various skills and not sure which direction you want to go, you don’t want to limit your roofing company name based on specialty. This way, you may choose a name that portrays you as a general contractor who offers roofing services. You can select a general term such as Elite contracting as your roofing company name.

Think about Your Target Audience

What kind of clients do you want to attract? If you are in an affluent neighborhood, names like “Affordable Roofing” will not make sense to the wealthiest customers. In such a scenario, you would stick to a general roofing company name that indicates prestige and quality. If you are operating in a low-income region, you may want to use terms that depict the affordability of your services.

Choose a Simple Roofing Company Slogan with a Catchy Slogan

You may pick a simple roofing company name and concentrate on a catchy slogan that will differentiate your business in the market. “Your Roof Replacement Expert” can be a tagline associate with your roofing business.

Make sure that Your Roofing Company Name is legal:  

After picking your company name, you will be required to register it with the appropriate institutions. Make sure that it is not being used or trademarked by another roofing contractor in your area. Registering your roofing company name is mandatory for taxation purposes.

Choose an excellent roofing website address that complements your company name:   

While it would be a great idea to the roofing company name as the actual address, it is not necessarily meaningful. You can also select a web address that reflects your specialty. The key here is choosing a web address that is easy to spell and remember.

Whatever name you choose, make sure that it is relevant to you, your clients, and the roofing industry in general. Since you name your roofing company only once, invest your time to pick a name that will differentiate and set your business above the competition.

Most Popular Roofing Company Names Patterns

Your Initials or Names

Most roofers opt to name their company after themselves. Real-life examples of roofers who have adopted this pattern include; Williams Roofing and Drainage Ltd and Springer-Peterson Roofing and Sheet Metal, Inc.

Naming your roofing company after your partner or yourself gives your business a personal feel. Clients will be attracted to you because your business seems small, dedicated, and responsible. They feel like they can contact you directly; which is essential to many property owners.

However, there are a few blunders that you can encounter if you opt to use this approach. If your roofing company name is difficult to spell or is not a common name in your region, it may be hard for clients to find you online. The same applies to names that have similar spellings.

On the flip side, if your name is too dull or common, it may be difficult to create a roofing marketing buzz around it. It will be hard to set your roofing business ahead of the competition if you select “John Roofing.”

You could also be restricting your roofing company growth by using your name. It will be difficult to sell a roofing business based on your identity because it will be challenging for the new owners to continue with your legacy. While you might not be concerned about selling your roofing company, think about your retirement plans. Many roofers sell their business at a handsome profit when they are ready to stop working.

Your Location

Another popular trend when choosing a roofing company name is to include location in your business name. Real-life examples of roofing companies that have adopted this trend include; America Roofing and Remodeling, Langley Roofing Co. Ltd., Music City Roofers, amongst others.

When you first launch your roofing company, having a secure connection with your area of operation is critical. Your roofing website’s traffic and search engine visibility may benefit from including a location in your company name, and potential clients will instantly know if you are available in their area.

On the flip side, a location-based roofing company name can restrict you. Potential clients will think that your name depicts your whole service area. If you move to another service area, then it may be an uphill task to attract new clients. You might not want to leave your hometown and want to keep your business small, but a time will come when property owners will desire a new type of roof at a lower price. Moves are essential to keep your roofing company strong.

If you choose a location-based roofing company name, try to go as wide as possible without appearing too broad. If you only serve one city, then naming yourself Middle Tennessee Roofing Company is a bit odd. Choosing a county is a great strategy, as it helps your business to access customers who are outside your city.

Your Specialty

Adding your specialty to your roofing company name is a smart strategy because it helps potential clients to understand your target market or the additional skills you can bring on board. Real-life examples of roofers who have added specialty to their company names include; High-Tech Roofing Restoration LLC, Direct Roofing and Waterproofing Ltd, amongst others.

On the flip side, adding specialty in your roofing company name can restrict you too, but not as the location-based business name. It is advisable to include specialty once you are sure that the specialty will constitute a huge chunk of your business. Besides, specialties are extremely powerful and can help your business to stand out from the competition.

Animals, Colors, and Objects

Using objects, animals, or colors in your roofing company name can create a real trait and make your business stand out from the competition. Some of the roofers who have chosen to adopt this strategy include; Apple Roofing Company, Roof Monkeys LLC, Black & White Roofing, amongst others.

You will note that roofers who opt to use this trend select familiar, common things. Since most roofers serve the general public, they want to make sure that everyone understands their reference.

Assuming that you will serve any property owner, you will be required to choose something that is familiar to them. Choose something you feel attached to and one that you can stand behind for many years to come.

Adjectives

Adding an adjective in your roofing company name can convey a particular message about your business. Real examples of roofers who have adopted this naming pattern include; Precise Roofing Ltd, Standard Roofing, and Exteriors Ltd, amongst others. Each of these names gives you an overview of what the company does.

 The most crucial thing to avoid when using this pattern is being too obvious or cliché, such as the “best roofing company in Nashville” or “Strong roofing.” In fact, the most prominent roofing company names seem like they are disingenuous.

On the flip side, there are some typical advantages of selecting certain adjectives for your roofing company name. A potential client may be using those adjectives when looking for your roofing business. “Reliable roofer,” “Best roofing contractor,” and reputable roofer are terms that prospects will use when searching for your services online.

If you want to show the strength of your business, you can name your roofing company after something that represents the adjective. Roofing contractors who have done this include 5 Star Roofing & Restoration, LLC. 1 Stop Roofing, and exteriors, amongst others. These roofers pass a powerful message, symbolizing tradition or strength.

Made-up Roofing Company Names

Many roofers nowadays name their companies by just pilling letters or combining words. Roofing companies that have adopted this trend include Protouch Restoration and Ecotek Energy Roofing & Solar.

Usually, such names will not work for new roofers who are just starting their business. However, such names are generally unique and available; they can appeal to your target audience.

How to Make Sure That Your Roofing Company Name is Unique

Your prospective roofing company name should be unique to appeal to customers. It should also be unique to adhere to the law since no two businesses have similar names in the same industry. You cannot apply for an existing trademark on your roofing company name, either.

Your initial step should be to take any potential roofing company name and running it through an online search. You can use Google or check directory sites such as HomeAdvisor or HomeStars.

Legislation governing trademark, intellectual property, and the copyright is different in Canada and the United States. Before you register your roofing company name, you should consult an attorney to sure that the name is available. Please know that your proposed roofing company name should not be used if another roofer has the same name, even if the other contractor did not get a registered trademark for the same.

Your local area may apply certain restrictions to your roofing company name; you should check them online or enlist the assistance of a legal professional. Legal guidance is crucial when opening and searching for a roofing company. Lastly, make sure your roofing company name is unique and helps your business to stand out from the crowd.

How to Register Your Roofing Company Name

Once you have picked a name, you need to register it with the authorities. The exact process will depend on the kind of business structure you select and your area of jurisdictions. If you opt for a sole proprietorship model, then you will be registering your business in your province or home state. Every state has its business authorities. It is advisable to enlist legal professionals who will make sure that your company is adequately insured and licensed. After all, a simple blunder can cause you significant legal battles in the future.

Besides, you will be required to register for a Tax Identifying Number or Tax account when you register your roofing company name with the Internal Revenue Service (IRS). It is crucial to seek professional assistance to understand your tax obligations. Remember, once your roofing company name is registered, your business now officially exists.

Choose a Roofing Company Name Today!

Picking a name for your roofing company presents a massive opportunity for refining your business vision. An excellent roofing company name will help to convey your business strengths, marketing message, and skills. Looking at other roofing company names and getting recommendations from friends or family will help you choose a unique name that will make your business stand out in the market. Plus, optimizing your roofing company name digitally and considering your internet marketing options will make your business more successful.

If you are not sure how to go about choosing your roofing company name, let BlackStorm Roofing Marketing assist you. Schedule a free strategy session with our experts and get a roofing company name today!