I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.
8/25/2019 - Google
They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer
8/09/2019 - Google
Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!
7/18/2019 - Google
Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.
8/15/2019 - Google
BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer
Get noticed by Prospects, Stand out from the Competition and Improve Your Roofing Brands with our Custom Logo Design Services.
Branding is a crucial part of any roofing business. It helps you build your reputation in the roofing industry while differentiating your business from the competition. A well-thought-out branding attracts potential clients and builds trust among the existing customers. Furthermore, it helps to increase the value of your roofing business.
Branding involves a lot of things, and that’s why many roofing businesses opt to customize their logo designs in all marketing collaterals. After all, the more your logo design is unique, the easier it is for prospects to remember and recognize your business. Right?
Unfortunately, some roofers have several misconceptions about custom logo designs and branding. As a consequence, they usually end up frustrated with the results.
Here are some false expectations and the realities of custom logo design for roofing contractors:
Misconception #1: Customized Roofer Logo Designs are Expensive
This is a significant misconception among roofing contractors. Roofing business with limited budgets often goes for generic logos since they wrongly think that custom logos will break their bank account. What happens?
They end up with a logo design that hundreds of roofers have already used.
Another example is using templates for roofing website design. With thousands of roofing websites out there, you would wish to make your roofing website stand out. Furthermore, you have to ensure that your roofing website provides an incredible user experience. Using a template will not make your roofing website stand out from other roofers in the market.
Furthermore, it comes with limited features. You may not have the ability to offer the features that your prospects require to have excellent user experience on your roofing website.
Reality #1: Customized Roofer Logo Designs Can Be Affordable
Unlike other roofing design agencies where you only work with one designer, we allow you to choose from various graphic designers in our team. The good thing you can do is decide how much you want to pay for your custom logo design.
With BlackStorm Roofing Marketing, you will not have to worry about sticking to your limited budget.
Misconception # 2: It takes a lot of time to get a customized Roofer Logo Design.
If you hire a roofing marketing agency that has only one graphic designer, it may take some time before you receive the initial draft of your logo design
On average, a logo designer can take anywhere between one to two days to create a custom logo design for your business. On the flip side, a custom roofing website design can take anywhere between three and six weeks. That’s a long wait!
This is the reason why some roofers typically resort to design templates- they cannot wait for that long!
Reality #2: Your Custom Logo Design Can Have a Fast Turnaround Time
It is possible to get your desired logo design within a short time.
When you outsource your roofing logo design to BlackStorm Roofing Marketing, for example, our logo designers will work round the clock to ensure that they deliver your work within the shortest time possible. That’s how simple it is to work with graphic designers from BlackStorm Roofing Marketing.
Misconception #3: Roofers can design Logos on their own
This is another popular misconception that roofing contractors have on custom logo design and branding. Many roofers wrongly think that as long as they know how to use photo editing platforms or photoshop, they can be able to design their logos without requiring professional help. That’s not always the case. Furthermore, not all graphic artists would be ideal for your custom logo design project.
Without sufficient roofing industry knowledge and experience, you may end up with a logo design that does not appeal to your target audience.
Reality #3: You Need Help from Experts and Professionals
Remember that you are improving your roofing brand’s identity with your roofing website, custom logos, and other advertising collaterals. Would you trust an amateur to do this for your business?
Logo design is a creative process that needs experience and skill. To get it right, you have to partner with professionals from a reputable roofing marketing agency like BlackStorm Roofing Marketing.
At BlackStorm Roofing Marketing, we have hired experienced graphic designers who are ready to help your business to stand out from the competition. With more minds working on your logo design, your company is bound to get different results. Consequently, you will be able to select one that suits your roofing brand.
Misconception #4: You Need to Give Lengthy Instructions to Your Designers
Some roofers wrongly think that they need to prepare complicated instructions for graphic designers to get their websites or logos, done right. But who has all the free time to compile such a document? To avoid this, some roofers go for templates and tweak them a little to give them some personality.
Reality #4: A short but detailed Creative Brief is Enough
When you partner with professionals like those you will find at BlackStorm Roofing Marketing, a short brief is sufficient to get your logo design project get started.
Make sure that you incorporate your roofing company name, how many designs and kind of project you require. It’s that simple. Because you are partnering with experts, you don’t have to use technical jargon in your brief. Just give them an overview and let them see what they can do for your business.
Misconception #5: Custom Logo Designers Provides Limited Number of Revisions
Traditionally, some graphic designers would only offer a limited number of revisions before they consider your logo design project as done. While this may apply to some, others typically have last-minute revisions. When you have exhausted your revision requests, you will be left with a logo design that you will not be proud of.
Reality #5: You can Request for Revisions until You Are 100% satisfied with Your Logo Design
At BlackStorm Roofing Marketing, you can request revisions until you achieve a perfect logo design. Additionally, you can delete submitted designs that you don’t like.
With this process, you are confident that you will get a logo design that suits your roofing business. Since you can request revisions as long as you need, partnering with BlackStorm Roofing Marketing for graphic design services is risk-free.
Misconception #6: You cannot ask for a Refund Once You Get Your Roofing Design Outputs
Many graphic designers would not accept refunds from roofing clients, especially after they have put a lot of time and effort into working on their design project. This typically results in frustration and disappointment for clients.
Imagine failing to get a refund from a logo design that you will not use in your business.
Reality #6: You Can Get a Refund if you don’t like any logo design output received.
At BlackStorm Roofing Marketing, we understand that you may not like all the designs that our team will produce. And that’s alright. In such cases, we will refund your money.
Getting a custom logo design and other marketing collaterals is simple, risk-free and affordable with BlackStorm Roofing Marketing
Are you ready to partner with BlackStorm Roofing Marketing?
If you need some roofer logo design inspirations, schedule a free strategy session with our experts to get started today!
Create unparalleled customer experience; outrank your competitors and Book More Roofing Jobs with Voice Search SEO
As many roofers know, SEO is a dynamic field, yet it is an essential component of any internet marketing strategy, as discussed in our previous blog post. The trend for searching online has changed as well. Nowadays, property owners use voice search to look for roofing services or products online.
With voice assistants such as the Amazon Alexa and Apple’s Siri becoming mainstream in most American homes, your roofing business must have a voice search strategy to stand above the competition. So what does voice search entail, and why is it making waves in roofing marketing? And, why is voice search so important for your roofing business? You will be surprised to know how ignoring this emerging roofing SEO trend could adversely affect the traffic and visibility of your roofing website. Read on to get all your voice search queries answered.
What is Voice Search?
Voice search is a speech recognition technology that allows property owners to use the voice command to search your roofing website or app. Users here conducts an online search by saying the terms aloud instead of typing them in the search query box. Property owners use voice search because their hands are full since it is quicker to speak than type, plus you don’t need a screen or keyboard.
Reasons Why Voice Search is Making Waves in Roofing Marketing
Nowadays, most of your customers are finding your roofing business through Google. They simply turn to Google and type (roofing service type) contractor in (name of the town or city) and hire the roofer who pops up on the first page. But now, with the rising popularity of Google assistants, Siri and Alexa, the game of search is changing. Why? Since people don’t speak the same way they do when typing on the search query box, thus all the keyword research you have done using your internet marketing may no longer be helpful.
Roofers who want to remain visible to property owners in the coming years will be required to find a way to incorporate voice search into their internet marketing strategies because of the following reasons:
A Voice Search Strategy Can Improve User Experience.
Implementing a voice search strategy not only helps your roofing business to remain relevant but also creates a unique customer experience that can foster relationships and increase brand royalty.
Since Google Assistant, Siri and Alexa can differentiate between voices, they provide insights about users that result in more personalized content and messages, which is fantastic for improving user experience. Furthermore, voice search technology can help users to interact with your roofing brand more naturally and seamlessly, thus encouraging loyalty and retention.
Lastly, voice search interactions take less time than text-based ones, which is more convenient for busy property owners who expect instant gratification and stellar experience every time they interact with your roofing brand.
Voice Search Affects Your Roofing SEO
Another primary reason roofers must incorporate voice search into their internet marketing strategies is because voice search affects roofing SEO best practices.
One of the main reasons for such changes is the phenomenon that people interact with search engine queries differently, whether on voice or text. Voice searches tend to be longer than text-based searches, and you can solve this by including long-tail keywords in your content.
Similarly, voice search is going to impact SEO by increasing the importance of Local SEO because many mobile searchers have a local intent, such as identifying a roofer in the nearby city or town.
Furthermore, Google Assistant seems to concentrate more on the featured snippets when giving answers to users. This means that your roofing business has to incorporate such best practices in your roofing SEO campaigns.
Roofers Use Voice Search to Drive Traffic
Although the benefits of voice search have not been exploited fully, one thing is clear that roofers who will implement voice search strategies will be rewarded with high roofing website traffic. When a voice assistant provides an answer, it also prompts the user to visit the roofing website in which the response was pulled from.
For roofers, that are successful with voice-optimized SEO; this could imply a boost in traffic if your roofing business appears typically as a top result or a featured snippet that provides solutions to users.
A Unique Voice Search Strategy Helps Your Roofing Business to Outrank the Competition
Having a roofing voice strategy is not just crucial for ensuring that your clients can find your business online, but also prevents prospects from visiting your competition instead.
For instance, if your competitors have implemented a voice search strategy and your business has not, they will rank high in search engines and thus be found more by clients. At the moment, voice search still is a new concept; therefore, many roofers have not jumped into the bandwagon, allowing your business to stand out from them.
Voice Search Helps Your Business to be Available for Clients When They Need Your Services
The fantastic thing about voice search is that property owners tend to use it when they need specific roofing services or products speedily. Nowadays, consumers are looking for services or products that they are going to use at that moment. For roofers who have adopted voice-optimized SEO, it means that their business will be at the top of the results page when homeowners need roofing services and obtain traffic.
Just like mobile-first indexing changed the digital marketing landscape and forced roofing websites to change from the conventional form of SEO, voice search will do the same. Because of this, your roofing business needs to create a voice search strategy that will help stay ahead of the curve. Fortunately, this post will provide helpful tips to make your roofing website voice-search ready in 2020.
How to Optimize Your Roofing Website for Voice Search Results
Implement Structured Data
Schema markup or structured data is one of the crucial factors that assist search engines in classifying and organizing your content. In simple terms, this data helps Google to understand information on your roofing website. Having this information will not impact rankings directly, but it will allow you to appear in voice search and featured snippets results.
Using schema markup is crucial for local roofing contractors because property owners usually search for office hours, a phone number, or address. By listing all the details about your roofing company, you stand a good chance of getting conversions, improved digital footprint, and better rankings.
How do you implement structured data on your roofing website? If you are using WordPress, look for schema plugins, and you will see hundreds of schema markup functionalities. If your hands are full, consider outsourcing your SEO to a reputable roofing marketing agency.
Claim Your Google My Business Listing
To ensure that your roofing business is ready for local search, you will want to claim and optimize your Google My Business profile. Include accurate contact details and the name of your business, operating hours, and correct phone number. It is also advisable to write a short description of your business and the roofing services/products that you provide. Be sure that your information is consistent in all the directories. Finally, make sure that you select a category that corresponds with your business.
You should also try to add high-quality images that depict the services that your business offers and you plus your employees. This will help to build trust among property owners searching for your roofing business. One effective way to make prospects find your roofing business is to include business contact details at the header or footer of your website.
Speed Up Your Roofing Website
Prospects/ clients using voice search can be in a hurry; after all, voice search is faster than typing a query in a search query box. To ensure that you achieve your prospect’s need for speed, make sure that your website loads in less than three seconds. Page speed is a crucial factor that influences search engine rankings.
You can use various tools like Google’s page speed insight to check your roofing website loading time. The good thing with this tool is that it gives you numerous suggestions on how to improve your page speed. Ensure that you prioritize visible content, minify CSS & HTML, optimize images, eliminate unnecessary plugins and theme elements, and implement browser caching.
Make Your Roofing Website Mobile Friendly
As a roofer, creating a mobile-friendly experience should be the core of all your optimization efforts. After all, the majority of voice search queries occur in mobile devices. When optimizing your roofing website for mobile devices, you need to remember the following things:
Avoid using flash to add media or effects on your site instead of using HTML5.
Make your site easy to navigate by making clicks and links significant enough to read.
If you want to know whether your roofing website is compatible with mobile devices, try out a mobile-friendly compatibility test on Google.
Focus on Long-Tail Roofing Keywords
Short-tail keywords are slowly becoming less relevant in conversational search queries, and the trend is bound to continue in the coming years. Prospects using voice search ask direct questions, to obtain more relevant answers. That’s where long-tail roofing keywords come in.
Long-tail keywords are generally specific. As the name suggests, these are keywords that are longer than a typical search query. Prospects act like they are conversing with a human being during a voice search.
For example, when typing a search query, a prospect uses relevant keywords like the best roofer in Tennessee. While conducting a voice search, a prospect might ask, Hey Siri (or Ok Google), where can I get the best roofing contractor in Tennessee? Therefore, it is highly recommended that you find and utilize conversational keywords that prospects would use while talking. You need to find long-tail keywords and include them in your content.
Improve Your Online Reputation
As a roofer, you already know that bad reputation (whether offline or online) can adversely affect your voice search rankings-Google even shows ratings on a scale of 1 to 5 (1 star being described as worst, 4-5 shows your business is the best. If you want to improve your prominence on result pages, make sure that clients/ prospects are talking positively about your business.
Client testimonials are another effective way of proving your trustworthiness and authority. So are positive mentions on Home advisor, Social media, and Yelp. Fortunately, Blackstorm Roofing Marketing can help your roofing reputation by sharing positive client testimonials on your website, collecting reviews from your previous clients.
Stay Ahead of the Game by Implementing a Voice Search Strategy in Your Roofing Website Today
In today’s competitive roofing landscape, your roofing business needs to stay ahead of the curve. If you want to stand out from other roofers, voice search SEO is something that you cannot afford to ignore.
Voice search allows your business to create an unparalleled customer experience. Stay ahead of the curve is what we believe in here at BlackStorm Roofing Marketing. That, combined with our primary focus on the roofing industry, makes us the best choice for your digital marketing needs. As a roofer, you might have worked with different marketers who don’t know the ins and out of your industry.
Now that you have understood what voice search is and why every roofer is swearing by it, its time to improve your SEO strategy to incorporate this new trend.
If you need help finding experts to create and implement voice search strategy in your roofing business, schedule a free strategy session with our SEO professionals today.
Give Your Roofing Business a Voice, Stay ahead of the Competition and Book More jobs with Alexa
Hey, Alexa, where can I find an experienced roofing contractor near me?
In the modern roofing landscape, most of your clients are finding your business online through Google. They turn to Google and type roof replacement (service type) contractor in (name of the city or town).
But now, with the rising popularity of Alexa, the rules of the game are slowly changing. Why?
Because local voice search is the new norm, and thus roofing contractors must optimize their websites to get found on Alexa, Siri, and Google Home Assistants.
Here are a few suggestions why you must get found on Alexa when crafting your local roofing marketing strategy, as well as surefire tips you can implement today to make your business voice ready.
Why is Getting Found on Alexa Important for Roofing Contractors?
While some property owners still use Google’s search bar, the dramatic shift to using Alexa is becoming prominent. From smart home devices, like Google Home to Amazon Echo, property owners are no longer using the search bar to get their roofing questions answered. Instead, they use a voice-enabled device to ask them. But the words they speak are very different from the keywords you have been using on your internet marketing strategy for years.
For Instance, if they want to find a roofer, they will ask, Alexa, who is an experienced roofing contractor near me? As opposed to typing in the search bar, “roofing contractor in Murfreesboro.” They could also ask questions like “Who can I hire to replace my roof?” or “is there someone near me who can fix my roof?”
So the secret to success in today’s voice search world is to think about the type of questions property owners are asking and then incorporating them in your online marketing strategy accordingly.
3 Ways Roofers can use to get found on Alexa for free
So, major roofing contractors have been investing in voice search and reaping maximum benefits. But all they do is to fix or repair roofs, just like your business. So, if they are booking more jobs via Alexa, what is stopping you?
Much like having a mobile-friendly roofing website or an app, voice activation is also another platform worth considering, and being found in Alexa is as crucial as being found on a tablet, desktop, or mobile. Here are three tips that will help you get started with Alexa:
Alexa skills kit
Amazon has compiled an excellent guide to help your business get involved with voice. Just like building a roofing website or app, there are guidelines to consider and rules to follow. It incorporates their voice design guide, which takes you through all the stages of the design process.
You will need to think about questions that property owners will ask and the way your design will answer, and this ultimate guide to ensure that your interaction feels natural, answers accurately, and offers excellent service. Consider partnering with a reputable roofing marketing agency for more support.
As a roofer, you need to make sure that your business is showing up in voice search results. One excellent way of achieving this is by using structured data known as schema markup.
Schema assists search engines in understanding the content of your roofing website. When direct queries are asked in Alexa, such as “where can I get the best roofer near me?”
Correct schema markup will assist your roofing business to show up in search results on Alexa.
Understanding Intent and Conversational Content
Your content is paramount for success in voice search. Question asked on Alexa and Siri are more structured than the typed ones. We talk as if to a partner or friend. As a roofing contractor, you need to make sure that your content answers questions that property owners might have naturally. Write informative, conversational content.
Try to know the intent behind each query. If the user is requesting to know about the differences between a roof replacement and roof installation, they might be looking for your services. If they want to know how much it costs to fix a roof, then they have more intent to book a roofing job.
Make sure that your content will incorporate long-tail keywords that will be relevant to the searcher’s intent.
Alexa is here to stay. Make sure that your roofing business gets found on Alexa and book more jobs today.
How can Roofing Contractors Optimize for Amazon Alexa?
Alexa has the highest percentage of the total smart speaker’s market share. However, it only occupies 25% of the overall voice search market share when you consider devices like (computers, games console, and phones amongst others)
Alexa gets your local roofing business details, reviews, and photos from two primary sources. Yelp offers most of your local business details, reviews, and photos for the Alexa search. So, if you optimize your Yelp listing, your roofing business will easily get found on Alexa.
Let’s make sure that your roofing business is optimized for voice search and get found on Alexa by prospects.
At BlackStorm we are Roofing Marketing Pros, our mission is to empower and educate roofing contractors like you to understand your options to make better business decisions that will increase your sales and grow your roofing business. We develop effective internet marketing solutions that convert leads and drive relevant traffic to your business. Stop losing qualified leads to your rivals. Schedule a free strategy session with our experts to make your roofing business get found on Alexa today!
How do clients search for your roofing business online?
Your roofing website may be ranked #1 in Bing and Google, but what about Siri?
According to a recent report by Pew Research, over 80% of Americans now own smartphones, and another study showed that over 90% of those phone owners use their device’s digital assistants. Iphone’s Siri is one of the most famous voice assistants that most people use to look for roofing products or services online.
As voice search and use of smartphones continue to increase, more and more clients looking for roofing contractor’s recommendations turn to Siri rather than to their search engines. If you don’t leverage Siri to get found by prospects, you are losing leads to your competitors.
More and more roofers ask us how they can get found by Siri when prospects look for their products or services via voice search. The good news is that getting your roofing business findable on Siri is super simple. Without further ado, let us dive in to understand why and how to get your business found by Siri.
Why Should Your Roofing Business Get Found by Siri?
Siri is made famous with iPhone users, and that popularity is on the upward trend, as new iPhones with Siri enhancements to Siri continue to be released in the market. Siri offers notable advantages to users. Here are some reasons why you need to put Siri to work for your roofing business:
Roofing Company Listing
As voice search gets smarter and smartphones increase, more and more prospects seeking local roofing services are turning to Siri than Google. To that end, ensure that your roofing company is listed on popular maps like Google Maps and Apple Maps, as well as sites like Yelp, Foursquare, Citysearch, and Google Places. Ratings and reviews from local sites help your roofing business to get found on Siri.
Banking and Payments
Siri allows you to send money verbally to suppliers or vendors through apps such as Square Cash, Venmo, and PayPal. For instance, you can say, “pay supplier X $230 with Venmo.” The good thing is that you don’t require to download the app-just utilize the cards that are already in your wallet.
There are many hours in each workday, and when you want things done in sequence and quickly, Siri will help you set the time limits of each task. This will help to improve the productivity and morale of your employees.
How to Get Found by Siri as a Roofing Contractor
Siri utilizes Apple Maps to locate businesses, so the first thing you need to do right now is to list your roofing company on Apple Maps.
Here is how you can check if your roofing business is currently listed on Apple Maps:
Grab your iPhone and tap on the Maps icon
Go to the search box and type your roofing business name
If you see the name of your roofing company, then you are on Apple Maps
If you don’t see the name of your business, it means that your company is not listed on Apple Maps.
If you did not see your roofing business in Apple Maps, then you need to add it manually using the Apple Maps Connect Website.
Here are some actionable tips to add your roofing business on Apple Map Connect:
Keep your phone near in case they request for a security code
Once signed-in click “add place” link at the top of your page
Enter your roofing company name and city in the queries box.
If your business appears, click the listing to begin the process of claiming it.
If your company does not show up, click the link again and “Add New Place.”
Here’s how your Roofing Company can Get Found on Siri
Get on the Map First
One of the most popular applications of voice search is to ask for directions, and over 80% of prospects who perform a voice-based local search are likely to use driving directions on smartphones. Here’s how to ensure that those prospects can find your business on Siri: Apple Maps: Go to Apple Maps Connect and enter your Apple ID to list your business.
List Your Roofing Business on Local Directories
Siri depends heavily on local listings; therefore, make sure that your roofing company is listed on every local directory site you can find like Yelp, Citysearch Four Square, amongst others. Most Siri searchers ask for roofer near me; thus, your proximity to them can make a huge difference, but if your business is listed on major directory sites, it could stand above other competitors in the market.
Be Consistent to Get Found by Siri
Check all your listings to make sure that they are consistent in terms of spacing, abbreviations, and even spelling. If your business is listed as Acme, Inc at 101 Main Street and Acme at 101 Main Street at another, then Siri might assume that those are two separate business entities. Go through your listings to make sure that your listings are consistent with your roofing website as well.
Keywords are Crucial to Getting Found by Siri
Use highly descriptive keywords about your roofing business in the listing and on your roofing website. The more Siri understands your business, the higher the chances of recommending your company to prospects.
Claim All Your Local Listings
Siri gives priority to legitimate roofing companies, and you can make sure that your company is legit by claiming all the listings in your roofing website. The process is simple, as you only need to visit the local directory site and click claim your business page and look for your company name.
Get online Reviews to be found by Siri
Siri uses reviews and ratings to determine which roofing business to recommend, so ask clients to post reviews, rank your business as much as possible, and give more details about your services.
Beef Up Your Tags
Use schema microdata and rich snippets on your roofing website; include crucial information like your address, operating hours, and phone number, to make it easier for your roofing business to get found on Siri.
BlackStorm Roofing Marketing Will Help Your Roofing Business Get Found by Siri Almost Instantly
Voice search popularity will continue to increase as more sophisticated smartphones hit the market. To keep abreast of this trend, you should make your roofing website voice search ready. At Blackstorm, we have a team experts who will help your roofing website get found by Siri almost instantly.
We are a full-service roofing marketing agency that specializes in website design, search engine optimization, social media marketing, and reputation management. We have more than ten years of experience in creating internet marketing campaigns that drive results. Our experts know how they can adapt your SEO strategy for voice search.
If you are searching for a reputable roofing marketing agency that drives results, then look no further than Blackstorm Roofing Marketing.
Our clients can bear witness that we over-deliver on our promises. We have countless positive testimonials that attest to the great work we do for our customers.
Get Found by Siri Today
If you are ready to begin optimizing your roofing website for voice search, then kindly schedule a free strategy session with our experts to get your business listed with Siri today.
Choosing a name for your new roofing company presents a great opportunity because it helps you to communicate your ideas, personality, expertise, values, and uniqueness to potential clients.
A well-chosen roofing company name can help you to find more clients and set your business above competition, particularly online.
Your roofing company name is the medium through which property owners meet your business for the first time. It creates brand equity and becomes a valuable asset, just as other intellectual properties like logos and trademarks.
That said, choosing a unique name for your roofing business can be an uphill task, but not an impossible one. This post will guide you through the process of selecting the right name for your roofing business, one that you will be proud to put on your roofing company website and business cards.
What is in a name?
Selecting the right name for your roofing company is a crucial step in your brand development strategy, as it represents the potential clients what your business stands for. Choose the wrong name, and you could turn away prospects before you have a chance to explain to them what you do and who you are.
Here are crucial things to consider when naming your roofing company:
Choose a Roofing Company Name that is Memorable
As a roofer, you will want to check the pronunciation, length, and spelling of your business as a priority when choosing a roofing company name.
If your target clients cannot pronounce your company name easily, then that could result in a branding disaster. Imagine property owners going around mispronouncing your roofing company name. Before choosing a roofing company name, select a few people to read the name and see how easily they can pronounce it. This will help you know if your name is hard to pronounce.
If your name is too hard to spell, then it will be difficult for prospects to type in search engines or other platforms where prospects are looking for your roofing business online. If property owners cannot spell your roofing business name, the best-case scenario would be that they will stumble upon your business.
On the flip side, worst-case scenario, they will find your competitors first. If prospects are looking for your roofing business, make sure that complicated spelling does not turn them away from your company.
If your roofing company name is too long, then clients will struggle to remember it accurately. Therefore make sure that your name is short to attract more clients. You want your roofing company name to showcase your brand in a way that is simple to the prospects you are targeting. This will make your roofing business sharable, findable, and, most importantly, memorable.
Add Some Visual Vigor to Your Roofing Company Name
Several studies have shown that people tend to remember what they see than what they hear. So, including a visual element in your roofing company name increases the chances of being recognized by prospects when they are making buying decisions. This could imply using catchy names that spark imagination or incorporating your roofing business name visually in the logo. Make sure that your name stands out from other roofers operating in your city or town.
Choose a Roofing Company Name that Fosters Positive Brand Connection
Select your words tactfully during this phase of coming up with your roofing brand strategy. Different words have various connotations for various people. As a roofing contractor, you want to make sure that your company name contains descriptive, persuasive, and positive words that won’t trigger negative emotions in your audience. Make sure that you check the meanings of your roofing company name in the languages and regions that you want to do business.
Choose a Roofing Company Name that is relevant to your business
Even with a well-executed roofing brand strategy, your business name will not become a household sensation overnight. Therefore, make sure you select a roofing company name that gives a hint to property owners about what your business does. This will help to clearly define your business and make it easier to find online. Whatever name you select, make sure that it is meaningful for the roofing industry and prospects.
Ensure the Domain Name is Available Before You Choose a Roofing Company Name
One of the most crucial steps in selecting a name for your roofing company is checking whether the domain name is still available. Without a domain name, your roofing business will not have an online presence. Your online presence plays a critical role in your roofing marketing strategy, and if you don’t have a domain name, then you will lose a huge chunk of leads /clients.
As you are brainstorming roofing business name ideas, try to check the availability of corresponding domain names. Alternatively, you can consider buying a domain name for your roofing business, if you find out that all your preferred names have been taken.
Choose a Unique Roofing Company Name that will help you stand out from other roofers online
Branding is very vital for the success of your new roofing business. As roofing marketers, we know that a unique roofing company name creates a unique identity and existence for your roofing business. A roofing company name using plain initials and letters is not only dull but also detrimental to your roofing marketing. Use a roofing company name that is vibrant and unique to stand out in the market.
Trademark Your Roofing Company Name
Although ensuring that your roofing company is official is one of the final steps, you should make sure that your name is available for registration. Trademark applications must be forwarded to the U.S Patent and Trademark office. A simple Google search can help you to know your trademark’s availability. Still, you need to hire an excellent attorney to do a thorough search to ensure that your company name is available. It is crucial to safeguard your business from any liability by forming a business entity with the secretary of state in the area where your company is located.
How to Come up With Names for Your Roofing Company
Once you have a clear perception of your ideal clients, competitive advantages, business vision, and strategy, you need to brainstorm ideas to come up with a name for your roofing company. It is also advisable to check roofing company names that are already in the market.
Existing roofing business names will always follow some distinct patterns that will help you generate ideas. You can find examples of proper roofing company names on directory sites such as HomeAdvisor, Thumbtack, and Angie’s list.
Start the naming process by determining what precisely you want to convey to your customers. Consider the main benefits or advantages the client will gain from working with a roofing business like yours.
Many companies, not just roofing contractors, try to create a name for their company before anything else. This is a common blunder. In fact, it should be vice versa. Before you develop a name for your roofing company, first create your mission statement, tagline, ideal voice, and your roofing brand message. All of these critical elements will work together to help you create a catchy name for your roofing company.
Here are some tips that will help you give your roofing company the most effective and attractive name:
Select a roofing company name that you prefer and one that resonates with your ideal client base
Pick a familiar or comforting name that conjures up nice memories so that clients can contact your business from an emotional perspective.
Avoid roofing company names that are incredibly confusing or too long
Stay away from the language that the typical client would not understand.
Don’t include any extraneous information such as INC., LLC. Co., LTD, unless your business has gained those credentials.
Use roofing company name generator tools (free or paid) online to get ideas
Avoid using technical jargon that your prospects/clients will not understand.
Roofing Business Success Factors
Develop a business plan
With a good business plan that indicates your long-term objectives, narrowing down your options for a roofing company name will be more comfortable.
Select a Business Structure
Partnerships and sole proprietorships may have fewer restrictions on name registration since they are not regarded as legal entities under the law. Structures like corporations and LLCs have to meet strict requirements to get their name registered.
Choose a Roofing Specialty
For instance, if you have decided that you will specialize in repairs, then it makes sense to include “repairs” in your roofing company name. When prospects see your roofing company name, they will no doubt that you are a roofing contractor who specializes in roof repairs.
Reach a wider audience
If you have various skills and not sure which direction you want to go, you don’t want to limit your roofing company name based on specialty. This way, you may choose a name that portrays you as a general contractor who offers roofing services. You can select a general term such as Elite contracting as your roofing company name.
Think about Your Target Audience
What kind of clients do you want to attract? If you are in an affluent neighborhood, names like “Affordable Roofing” will not make sense to the wealthiest customers. In such a scenario, you would stick to a general roofing company name that indicates prestige and quality. If you are operating in a low-income region, you may want to use terms that depict the affordability of your services.
Choose a Simple Roofing Company Slogan with a Catchy Slogan
You may pick a simple roofing company name and concentrate on a catchy slogan that will differentiate your business in the market. “Your Roof Replacement Expert” can be a tagline associate with your roofing business.
Make sure that Your Roofing Company Name is legal:
After picking your company name, you will be required to register it with the appropriate institutions. Make sure that it is not being used or trademarked by another roofing contractor in your area. Registering your roofing company name is mandatory for taxation purposes.
Choose an excellent roofing website address that complements your company name:
While it would be a great idea to the roofing company name as the actual address, it is not necessarily meaningful. You can also select a web address that reflects your specialty. The key here is choosing a web address that is easy to spell and remember.
Whatever name you choose, make sure that it is relevant to you, your clients, and the roofing industry in general. Since you name your roofing company only once, invest your time to pick a name that will differentiate and set your business above the competition.
Most Popular Roofing Company Names Patterns
Your Initials or Names
Most roofers opt to name their company after themselves. Real-life examples of roofers who have adopted this pattern include; Williams Roofing and Drainage Ltd and Springer-Peterson Roofing and Sheet Metal, Inc.
Naming your roofing company after your partner or yourself gives your business a personal feel. Clients will be attracted to you because your business seems small, dedicated, and responsible. They feel like they can contact you directly; which is essential to many property owners.
However, there are a few blunders that you can encounter if you opt to use this approach. If your roofing company name is difficult to spell or is not a common name in your region, it may be hard for clients to find you online. The same applies to names that have similar spellings.
On the flip side, if your name is too dull or common, it may be difficult to create a roofing marketing buzz around it. It will be hard to set your roofing business ahead of the competition if you select “John Roofing.”
You could also be restricting your roofing company growth by using your name. It will be difficult to sell a roofing business based on your identity because it will be challenging for the new owners to continue with your legacy. While you might not be concerned about selling your roofing company, think about your retirement plans. Many roofers sell their business at a handsome profit when they are ready to stop working.
Another popular trend when choosing a roofing company name is to include location in your business name. Real-life examples of roofing companies that have adopted this trend include; America Roofing and Remodeling, Langley Roofing Co. Ltd., Music City Roofers, amongst others.
When you first launch your roofing company, having a secure connection with your area of operation is critical. Your roofing website’s traffic and search engine visibility may benefit from including a location in your company name, and potential clients will instantly know if you are available in their area.
On the flip side, a location-based roofing company name can restrict you. Potential clients will think that your name depicts your whole service area. If you move to another service area, then it may be an uphill task to attract new clients. You might not want to leave your hometown and want to keep your business small, but a time will come when property owners will desire a new type of roof at a lower price. Moves are essential to keep your roofing company strong.
If you choose a location-based roofing company name, try to go as wide as possible without appearing too broad. If you only serve one city, then naming yourself Middle Tennessee Roofing Company is a bit odd. Choosing a county is a great strategy, as it helps your business to access customers who are outside your city.
Adding your specialty to your roofing company name is a smart strategy because it helps potential clients to understand your target market or the additional skills you can bring on board. Real-life examples of roofers who have added specialty to their company names include; High-Tech Roofing Restoration LLC, Direct Roofing and Waterproofing Ltd, amongst others.
On the flip side, adding specialty in your roofing company name can restrict you too, but not as the location-based business name. It is advisable to include specialty once you are sure that the specialty will constitute a huge chunk of your business. Besides, specialties are extremely powerful and can help your business to stand out from the competition.
Animals, Colors, and Objects
Using objects, animals, or colors in your roofing company name can create a real trait and make your business stand out from the competition. Some of the roofers who have chosen to adopt this strategy include; Apple Roofing Company, Roof Monkeys LLC, Black & White Roofing, amongst others.
You will note that roofers who opt to use this trend select familiar, common things. Since most roofers serve the general public, they want to make sure that everyone understands their reference.
Assuming that you will serve any property owner, you will be required to choose something that is familiar to them. Choose something you feel attached to and one that you can stand behind for many years to come.
Adding an adjective in your roofing company name can convey a particular message about your business. Real examples of roofers who have adopted this naming pattern include; Precise Roofing Ltd, Standard Roofing, and Exteriors Ltd, amongst others. Each of these names gives you an overview of what the company does.
The most crucial thing to avoid when using this pattern is being too obvious or cliché, such as the “best roofing company in Nashville” or “Strong roofing.” In fact, the most prominent roofing company names seem like they are disingenuous.
On the flip side, there are some typical advantages of selecting certain adjectives for your roofing company name. A potential client may be using those adjectives when looking for your roofing business. “Reliable roofer,” “Best roofing contractor,” and reputable roofer are terms that prospects will use when searching for your services online.
If you want to show the strength of your business, you can name your roofing company after something that represents the adjective. Roofing contractors who have done this include 5 Star Roofing & Restoration, LLC. 1 Stop Roofing, and exteriors, amongst others. These roofers pass a powerful message, symbolizing tradition or strength.
Made-up Roofing Company Names
Many roofers nowadays name their companies by just pilling letters or combining words. Roofing companies that have adopted this trend include Protouch Restoration and Ecotek Energy Roofing & Solar.
Usually, such names will not work for new roofers who are just starting their business. However, such names are generally unique and available; they can appeal to your target audience.
How to Make Sure That Your Roofing Company Name is Unique
Your prospective roofing company name should be unique to appeal to customers. It should also be unique to adhere to the law since no two businesses have similar names in the same industry. You cannot apply for an existing trademark on your roofing company name, either.
Your initial step should be to take any potential roofing company name and running it through an online search. You can use Google or check directory sites such as HomeAdvisor or HomeStars.
Legislation governing trademark, intellectual property, and the copyright is different in Canada and the United States. Before you register your roofing company name, you should consult an attorney to sure that the name is available. Please know that your proposed roofing company name should not be used if another roofer has the same name, even if the other contractor did not get a registered trademark for the same.
Your local area may apply certain restrictions to your roofing company name; you should check them online or enlist the assistance of a legal professional. Legal guidance is crucial when opening and searching for a roofing company. Lastly, make sure your roofing company name is unique and helps your business to stand out from the crowd.
How to Register Your Roofing Company Name
Once you have picked a name, you need to register it with the authorities. The exact process will depend on the kind of business structure you select and your area of jurisdictions. If you opt for a sole proprietorship model, then you will be registering your business in your province or home state. Every state has its business authorities. It is advisable to enlist legal professionals who will make sure that your company is adequately insured and licensed. After all, a simple blunder can cause you significant legal battles in the future.
Besides, you will be required to register for a Tax Identifying Number or Tax account when you register your roofing company name with the Internal Revenue Service (IRS). It is crucial to seek professional assistance to understand your tax obligations. Remember, once your roofing company name is registered, your business now officially exists.
Choose a Roofing Company Name Today!
Picking a name for your roofing company presents a massive opportunity for refining your business vision. An excellent roofing company name will help to convey your business strengths, marketing message, and skills. Looking at other roofing company names and getting recommendations from friends or family will help you choose a unique name that will make your business stand out in the market. Plus, optimizing your roofing company name digitally and considering your internet marketing options will make your business more successful.
If you are not sure how to go about choosing your roofing company name, let BlackStorm Roofing Marketing assist you. Schedule a free strategy session with our experts and get a roofing company name today!
Are you thinking of starting a roofing company? Possibly, with roofing services like roof installation, roof repair, metal roofing, and guttering? Have you designed an appealing logo for your roofing business?
Do you know that to run a successful roofing company, you need to present a positive brand to consumers? A roofing company logo is the first visual representation your audience sees, that’s why it should offer a general picture of what your company represents.
Portray Your Roofing Company Name
Portray your Roofing company name well. Avoid fancy names and fonts. Fancy names and fonts are hard to read and memorize, particularly for older people and those with a poor memory. Remember, your customer base will include the elderly and middle-aged homeowners, so ensure that you stick to a company name and font that will not leave your clients tilting their heads trying to remember or figure it out.
A roofing company logo will act as the visual representation of your roofing brand. Using a simple and strong name on your logo will make it modest and memorable. To balance these aspects, you need a special level of expertise. You need to redo your logo severely to make it meet modern standards that will increase your customer conversion rate. Blackstorm roofing logo designers will help you develop a professional logo that will increase your customer conversion rate. We will ensure that your roofing logo coincides with the color scheme of your company and website. This ensures that everything looks in unison and appealing to your website visitors. We develop logos for all types of roofing services that are more than just a plain logo with a roof, including Commercial Roofing Logos, Roof Repair Logos, Metal Roofing Logos, and Flat Roof Logos.
Getting a Roofing Logo Design
In today’s competitive business world, companies are recognized by their creative and innovative logos. That is why, as a company owner, you should think and use different techniques to come up with the perfect masterpiece for your roofing company. Designers and company owners constantly try to use modern techniques to design logos. If your roofing company logo is unique and insightful, it will grab your potential clients’ attention, which is good for your brand’s growth.
We have several ways one can use to design a logo for a new roofing business. They include using a roofing logo generator, using logo templates, and hiring a professional to make the logo for you.
Using a Roofing Logo Maker (aka Roofing Logo Generator)
One way of creating a simple logo for your roofing business is to search for online roofing logo generators and try to make it yourself.
Logo generator websites offer an easy-to-use platform that can be used to generate automatic roofing logo designs. As much as they save time and money, using these websites also has its own drawbacks. The drawbacks include:
Not professional– Most of the logos created using these online roofing logo generators lack a professional finish, an aspect that can affect your brand negatively.
Not personalized– When you hire our roofing logo designers to design your company logo. We put our heart & soul in the development process. We have the expertise required to determine the psychology that’s needed to make your logo appealing to your target audience. This doesn’t happen when using a logo generator.
Can Be Copied– There is a high probability that a different company owner will fall in love with your preferred logo design and use the same design tools to create his. By doing this, the chances are that they’ll end up creating the same logo as yours. This will confuse your audience since your two companies will have similar logos.
Lack Originality– When you use online tools to create your roofing logo, they will offer you several design options. However, you will still run out of options, making you opt for a limited design that almost fulfills your idea, and thus a drawback. This makes your logo design to lack originality. Blackstorm roofing logo designers think beyond limits, which enables them to come up with original content.
Using a roofing logo template
You can also opt to use a logo template to make your roofing logo. If you are familiar with a few aspects of design, you can use this method to design a logo for your roofing business. There are, however, disadvantages of using roofing logo templates. They include:
Not professional– While logo templates are relatively free, they do not offer the same level of professionalism and quality offered by professional logo designers. Remember that your preferred logo design will be used to define and identify your roofing business. Using roofing logo templates will never replace the work done by professionals.
Not personalized– Another disadvantage of using roofing logo templates is that your logo will not be unique. Did you know that most new businesses search online for logo templates before coming up with a particular design? There is a high chance that you might be using the same logo template with your potential competitors.
Difficult to customize– Not all templates are easy to customize. Some templates are difficult or impossible to customize to make them suitable for your company. Some have restricted customizable areas, making it virtually impossible to modify them to suit your needs.
May not be legitimate– Searching and downloading roofing logo templates from unverified websites exposes your computer to viruses and Trojans. Most logo template websites also ask for your email address, exposing you to the risk of email spams as well.
Hiring a Graphic Designer for a Professional Roofing Logo Design
As a new business owner, you might be tempted to cut costs by taking shortcuts. However, thrifting on your marketing and branding materials will result in a costly error. Quality roofing logo design requires a trained and experienced professional. Our roofing logo designers know the best way to communicate your message to customers. We will identify your competitors, analyze their logo designs, and develop high-quality logos using professional software. Advantages of using our professional roofing logo design include:
All logos are professional– When designing a logo for your roofing company, the reliability and scalability are among the most crucial factors considered by our experts. We use a wide variety of shapes and patterns to design a professional logo for your roofing business. This gives it an attractive or professional look. Our design team has deep knowledge and experience in designing beautiful and unique logos.
We know how to convey your qualities– When you hire amateurs or decide to design logos yourself; chances are you may fail to present your roofing logo in a way that makes an instant impression to your audience. However, hiring professionals from Blackstorm to design your logo helps you to get immediate attention to your roofing brand. A professional roofing logo designer has a good understanding of all the techniques needed to design eye-catchy logos that grab instant attention.
The choice of colors– Our professional roofing logo designers know what it takes to improve your brand. This includes incorporating crucial design aspects that include color themes, shapes, fonts, etc. within your design. These design elements will affect emotions and eventually engages your target clients with the brand.
Roofing Logo Design Ideas
Looking for some roofing company logo ideas?
As you have seen, a roofing company can express its level of professionalism by having a professional logo. A good logo will enable customers to recognize what you’re doing and how you are doing it. BlackStorm Design + Marketing can help you create a professional Roofing logo, and take you through the entire design process.
Below are some roofing logos our BlackStorm graphic designers have created to help you come up with professional and unique roofing logos ideas.
Relevant and Unique Imagery
Before designing a roofing logo, you need to research what your competitors are doing. This will help you realize the same imagery being used by different companies. You can then use this knowledge to come up with relevant and unique imagery.
The color used to make a roofing logo matters more than you think. Using too many colors or inappropriate colors can turn potential clients off. Logos need the right colors because colors have certain connotations that stimulate your audience’s mind.
The font used should be easy to read. Since you’ll be doing a roofing logo, the text used should be strong and straightforward. The font’s style also needs to match all the other types of imagery used in the composition.
Your roofing logo design should be utilized in multiple sources like business cards, websites, trucks, apparel, etc. Is your preferred design applicable in multiple locations?
Avoid Overthinking- Overthinking is a common mistake made by most business owners, Overthinking results in a complicated design that struggles to do something simple.
We can design you your perfect Roofing logo
All the roofing logos designed by BlackStorm Design + Marketing have one objective: building a strong and reputable brand for your roofing business. All our logos inspire something profound than credibility; they stir up confidence and radiate integrity.
We never submit our clients under pressure to settle for a design they are not happy with. In fact, we keep in touch in every design process and only proceed with a design when you are delighted and ready. At BlackStorm, we ensure that clients are in complete control of their happiness.
Contact us today and let our experts work diligently on your roofing logo project.