Categories
PPC Growth Strategies Marketing Retargeting

How To Get More Repeat Roofing Business?

HERE IS HOW YOU CAN GET YOUR ROOFING CLIENTS TO USE YOU AGAIN AND AGAIN

Did you know that repeat clients make up a huge percentage of almost any Roofing business’ revenue? Repeat customers are important if you want your company to grow. In fact, it’s better to capture them than to market towards new Roofing clients or audiences due to the following reasons:

1. They’ll Be More Likely To Buy From You Again

Repeat Roofing clients are those who have ‘revisited’ your website and booked an appointment or service more than once. Statistics prove that these types of customers will have a higher chance of going back and buying the same item or a different one as time passes.

Businesses value repeat customers because they can increase their profitability by marketing towards these ‘lifetime value’ demographics. Therefore, it makes total sense for companies to encourage their existing customers to buy from them again.

2. They’re Easier To Entice

Conversion rates vary per industry, but experts estimate that it’s anywhere between 1 to 3 percent. The good thing is, repeat customers are easier to convert than any other demographic.

In Marketing Metrics by Paul Farris, the author states that converting a repeat buyer gives companies a 60 to 70 chance of success. Therefore, it stands to reason that the more repeat Roofing clients you have, the higher your profits when you pay attention to them.

3. They Spend More

It’s not just the higher conversion rate repeat customers bring, but a higher average spends as well. Compared to a first-time shopper, they will put more items in their shopping cart and on a regular basis.

4. They Can Refer New Customers to Your Roofing Business

Repeat buyers tend to refer their friends and family to your Roofing brand if they’re satisfied with the product or service. The more purchases they make with your Roofing business, the higher the number of people an individual can refer to. This is because comfort level and confidence soars each time they check out.

HOW TO GET REPEAT ROOFING CLIENTS AUTOMATICALLY

It’s difficult to get a new visitor to purchase from your company on the first visit to your website. You’re probably familiar with the old adage that word of mouth advertising is your best friend, and that’s why it’s so important to build a list of repeat clients as a Roofing business. But, how do you get repeat Roofing clients from the messaging and marketing you’re putting out there? Let’s delve in.

Targeting Roofing clients with Email

Once you’ve got a buyer or a customer that likes your service, retargeting and email marketing are excellent ways to get them to come back. One great option you’re going to want to utilize in email marketing is a newsletter. Regularly emailing your Roofing clients is a great way to keep your name fresh on their minds. Free newsletters also give them insightful information. So, even if you’re not trying to sell to them, you’re retargeting your name in their mind, as a friendly Roofing business, that provides value to them.

Use Timely Reminder Emails, let’s say your company a maintenance service. A great way to utilize email marketing is to send out reminders to your customers. For example, if your maintenance service lasts for 6 months, you’ll want to send out notification or reminder emails for customers to reschedule at the 4-month mark. Then, again at the 5-month mark, send out a friendly reminder. While doing this, you might want to send a promo code for 15% off if they “act and schedule today.”

Reminding customers you’re still there, and have the solution to their needs, is one of the easiest ways to go about retargeting your Roofing business in their mind, and also highlighting how much you care about their needs, success, and providing them with the best service possible as a Roofing business.

Engage Roofing clients with Social

Another great retargeting methodology to use is social media engagement with your customers and those who’ve previously purchased from your company in the past. Connect with Roofing clients, share new product insights, send them coupons and promo codes that you only send to your most “valued customers.” Social media engagement puts a face to the Roofing business name, it humanizes your company in competitive industries. And, it shows your customers you care, and that you’re actually listening to what they’re saying. So, use it wisely, and use it regularly.

Show Up Everywhere They Are

Have you ever noticed when you are browsing the Internet that you start to see ads for websites that you recently visited? Have you ever wondered how they are “targeting you” and how you could do the same with your customers & prospects?

The advertising method is called “Retargeting” or “Remarketing”. It’s a little creepy but surprisingly effective.

What is retargeting?

Retargeting is a digital marketing process of reaching out to visitors who have landed your site and converting them to Roofing clients. Usually, 2% of your site visitors convert when they land to Roofing website for the first time. Roofing retargeting strives to reach to the other 98% of clients who have not clicked your call-to-action button (like downloaded your eBook, completed a registration form, called a phone number). Retargeting achieves its objectives by displaying your ads to your first-time visitors as they browse other sites online.

NOT SURE WHERE TO BEGIN WITH YOUR CAMPAIGN?

Repeat customers should be a primary goal for you as a Roofing business owner, regardless of your Roofing/industry. Utilizing the right email marketing and retargeting tactics will go a long way in building an email list of soon to be repeat customers. BlackStorm can assist your Roofing business with marketing, digital, and online campaigns, to help your Roofing business succeed, and work towards building that list of repeat customers.

Categories
Growth Strategies Lead Generation

Do You Want More Incoming Roofing Leads Consistently?

HERE IS HOW TO GET MORE ROOFING LEADS CONSISTENTLY.

Roofing business owners wear plenty of hats -daily, but one of the most important is knowing how to obtain more cash flow to operate your business. From paying your employees, to produce the best service imaginable, you need to ensure cash is coming in so that you can operate efficiently. The amount of incoming leads your business is obtaining has a direct correlation with the cash flow you’re receiving as a business, and therefore, you need fresh, incoming leads in your Roofing business, to ensure you can operate as efficiently as possible.

MEET THE MODERN-DAY CONSUMER.

In the past ten years, technology and the world have changed. And, thinking as far back as 20 to 30 years, the changes are even greater. Technology is king today. Just think about how Apple introduced the first smartphone to the market, this was back in 2007. Since then, how many versions of the iPhone have we seen, and how many changes and technological advancements have occurred? Too many to count!
Smartphones are owned by and used by everyone today. And, one of the many things they’re using these devices for, is to find local businesses in any niche. Only small percentages, however, of these users, fit what is considered the “modern-day” customer. These are the people you’re trying to target as a business owner when you’re looking to increase the incoming roofing leads you’re obtaining as potential buyers in your industry.

HOW TO ENSURE YOU’RE FOUND BY THE ROOFING MODERN DAY CONSUMER

You need to understand that people are searching for your Roofing services online. So, you need to know what you can do as a business owner, to ensure you’re found by these potential customers online.

Get Found Almost Instantaneously

If this sounds too good to be true, it isn’t! If you are in a position of need in your Roofing business that you need incoming leads asap we have a solution for you. Our solution to this particular problem is starting a Google Search Ad campaign. With Google Ads (Formerly known as AdWords) you are able to set up a campaign and within an hour or two, your ads are displaying in the search result for keywords or search phrases your ideal modern-day consumer would be using to find local Roofing companies.

Ready to get started with Google Ads and PPC marketing? If you would like to learn more about our Google Search Ad Services (PPC) where we set everything up for you, by clicking here. We’ll point you in the right direction for setting up your campaign and help you do so, to ensure you’re obtaining the incoming leads that are going to turn into sales, regardless of the industry Roofing your company is in.

Get The Highest Volume and Highest Quality Leads Overtime

People who are searching for your specific Roofing services, are the highest quality of incoming leads you can possibly obtain. The reason for this is that they are already searching for what you are offering. As a business owner, you don’t have to go out and look for these people, you already know they want what you are offering as a service. Therefore, you’ll want to rank highly in the organic section of Google, to ensure you’re being seen by these Roofing incoming leads, that are looking for what you are selling.

Many believe that since the Google organic section is under the leads section the volume isn’t as high, but this couldn’t be further from the truth. Organically ranked listings have always been the ones that are most clicked on by searchers, and research on this topic can back this up. So, the higher up you can rank in the organic section of Google, the easier it is going to be for you to realize an increase in the incoming leads you’re seeing, that are potentially going to become new customers down the road. If you want to see a breakdown of Google Click searches, you can click here to find out more about the studies that have been conducted on the topic.
If you need assistance with Search Engine Optimization (SEO) services, click here to learn about how we can help you on this front.

Get On The Map

Google maps are yet another untapped resource in today’s world of incoming leads for your Roofing business. The app is not only used by virtually anyone on a smartphone or device, but also via the desktop app. Being found on iPhone Maps or Android devices will instantly make it easier for you to obtain more incoming leads that turn into customers over time. We offer local SEO services. Click here to learn how we can help you get seen on iPhone Maps and learn how you can get found locally within your Roofing industry online… Click here to learn more. 

Get Found Socially

If you are wanting the highest amount of leads this could be a great option for you to reach your target demographic. Advertising an unbelievable offer that your Roofing customer can’t resist, is the best way to get them to click on the offer, visit your site, and to obtain those incoming leads, through the power of social media advertising campaigns. Increasing the volume of leads is achievable with the power of social media marketing.

Ready to start a campaign? Click here to learn more about our social media advertising services to help your business increase incoming leads to your site.

SO… ARE YOU READY TO GET MORE INCOMING ROOFING LEADS?

If you’re ready to do so, our Lead Acceleration Strategy Session can help you do just that. We’ll help you increase your overall incoming Roofing leads. We’ll do this by studying your specific business, it’s local competition, and then we’ll show you where you currently stand then how you can improve. Apply today to help your business realize its true growth potential for a Roofing company in your local area.

Categories
Growth Strategies

Do You Want To Speed Up Your Roofing Business Growth?

HERE IS HOW TO ACCELERATE YOUR ROOFING BUSINESS TO NEW HEIGHTS.

Are you one of those entrepreneurs who are marred by constricted budgets and scarce resources? Are you still struggling to create an effective marketing strategy that will bring in the moolah? If yes, we assure you that by the time you are done reading this article, you will have a clear idea of what you can do to accelerate the growth of your Roofing business.

If your business is suffering from low online leads, it is only evident that you must push the numbers by bringing in more people on your website. The more visitors you have, the higher will be your chances of converting prospective customers into actual clients. The real question is: how does one push the numbers and achieve business growth?

Here are three ways in which you can bring in more leads and give a boost to your Roofing business.

1. Focus on Increasing Your Conversion Rate

Before we can get into the fundamentals of this, let us first clarify what Conversion Rate is. In marketing and sales, Conversion Rate is a metric that signifies the percentage of people who completed a specific or desired action after being exposed to an advertisement or pitch. An important thing to remember is that conversion does not always necessarily mean the purchase of a product or service. Marketers can see different events as conversion. For instance, if a marketer’s goal is to bring in more customers to their website, a prospective customer who visited the website after clicking on an advertisement will be counted as a converted customer. Similarly, a prospective customer who used the ‘Contact Us’ page to reach out to a brand can be counted as a converted customer and can affect the overall conversion rate of the brand.
One of the best ways to give a boost to your Roofing business is to focus on increasing your overall conversion rate. Before you decide to increase your marketing budget or reallocate it between different channels, make sure your budget and its allocation support the highest conversion possibility.

Let’s see how this can be done.

Let’s move forward with the presumption that your current market budget allows you to reach out to 10,000 people. The ads that you are putting out are converting 10% of the total number of people exposed to your ads. What this means is you get 1,000 visitors on your website from your ads going out on different channels. Of these 1,000 people, only 2% reach out to you through your ‘Contact Us’ page. Thus, only 20 people reach out to one of your representatives. Of these 20, let’s assume that the representative can convert 30% of the customers. Thus, your current marketing budget and spend gets you 6 paying clients each month.

To increase your conversion rate, it is not necessary to increase your marketing budget. For instance, in this case, if you can increase your conversion rate to 15%, you will now welcome 1,500 visitors to your website. By making a few small but noticeable changes to your website, you can increase the percentage of people who reach out to you. Let’s say you worked hard and made your website more appealing and user-friendly, and thus, you were able to convert 4%, instead of the 2% registered before. So, instead of a paltry 20, you now have 60 people reaching out to your representatives through your ‘Contact Us’ page. There is still more work to be done. If you train your representatives to become better at their job, they may be able to convert 50% of these 60 people. If that happens, your market budget, which is the same as before, will now get you 30 paying clients each month. That’s a 500% improvement.

While increased traffic does not guarantee increased conversion, increasing conversion almost always ensures higher sales. This is the reason why all digital marketers favor conversion as the critical metric over traffic. Moreover, it is still easier to increase conversion than increase traffic. If you are looking to create a Roofing website focussed on increasing conversions, click here for more information.

2. Focus on Increasing Targeted Traffic

Targeted traffic refers to people or clients who are more likely to buy or use your services. It is an undeniable fact that increased targeted traffic almost always translates into increased sales.

Let’s move forward with the assumption that your current conversion rate is only 10%. Let’s assume that you can double the traffic on your website while still sustaining this same conversion rate. If that happens, you will be able to get twice as many customers as before. However, an important thing to remember is that to increase sales, you must get targeted traffic on your website. Bringing in people who have no interest in what you do or sell will not boost your sales and revenue.

An excellent way to promote the influx of quality targeted traffic is to run a powerful Google Search Ad Campaign. To get more information on how to design an effective Search campaign, click here. You can also win more targeted traffic by ranking well for specific keywordsClick here to know how this can be done. However, if you are already running a Search campaign and it hasn’t shown any positive results on your sales yet, it’s time to increase your ad spend.

3. Consider Increasing Your Prices

In any business, there are three significant ways to increase profit: increase sales, cut costs, and raise prices. Most companies focus on the first two and completely ignore the third way as it requires a well-planned strategy. If you are planning to increase prices, make sure you do so while retaining your old and loyal customers. Companies must ensure that old customers only have to encounter a moderate price increase. The significant change in prices should be for new customers. This is an effective strategy employed by many in the past. Increasing prices helps as it directly affects the profit margins without forcing companies first to win new customers or increase sales.

ARE YOU READY TO TAKE PROFESSIONAL ADVICE ON HOW TO GROW YOUR ROOFING BUSINESS?

If you have already tried everything and have failed, do not worry. You are probably just making a small mistake and overlooking it. In any case, it’s time to let someone else take care of your business growth. If you want professional help regarding how to grow your business, reach out to us today. We have many tried-and-tested growth strategies that can act as growth boosters for your Roofing business.

Apply for a Strategy Session, and our team of adept professionals will get back to you with a personalized plan for the growth of your Roofing business.

Categories
Website Design

10 Reasons Why Your Roofing Business Needs a Mobile-Friendly Website

Do you want your roofing website to convert more visitors/prospects into leads?

If yes, then make sure that your site is optimized for mobile devices like smartphones, laptops, and tablets.

Let’s face it.

We live in a digital society where many people use their Smartphones to surf the internet to make purchasing decisions. With the ever-rising number of phone users, your roofing website will be losing out prospects if it’s not well designed and optimized for mobile devices.

Your prospects or clients need a roofing site that loads fast and is easy to navigate on their phones.

According to the Meeker 2018 Internet Trends Report, an average user spends at least 3 hours surfing the internet using mobile devices every day.

Google also recently announced that more than half of overall web traffic comes from mobile devices.

Therefore, it becomes crucial for roofers to build websites that can easily be accessed from any mobile device.

But first, we need to know what is a mobile-friendly website and top reasons why every local roofing contractor must optimize their sites for mobile devices.

Without further ado, let us dive in straight away!

What does a Mobile-friendly website mean?

A mobile-friendly site is optimized and developed to function optimally on any mobile device irrespective of its type or size.

But what features should you look for in a mobile-optimized roofing website?

Any mobile-friendly roofing website will possess the following crucial characteristics listed below:

  • Ease of navigation that helps users to go through your site effectively and faster
  • They have large buttons that you can easily click with your fingers.
  • Clear Call-To-Action that guides users on what to do next after visiting your site
  • Swiping gestures and functionality such as double touching, hold and drag, pinch out or pinch out.
  • Click-To- Call functionality that allows your prospects to call your roofing business in just one tap.
  • It should have an intuitive interface across all devices.

10 Reasons Why Your Roofing Business Should Have a Mobile-Optimized Website

Reason 1) Mobile-Friendly Website will help Your Business Achieve Higher Rankings in Google.

Google gives top priority to mobile-optimized sites over those that can only be viewed in desktop versions alone. They introduced mobile-first indexing in 2018, which changed the way Google perceives mobile search results. Mobile- optimized roofing sites rank higher than their desktop counterparts.

Reason 2) Mobile-optimized sites Prove the Reliability of Your Roofing Business.

It assists you in building confidence among your prospects, influencers, and clients within the roofing industry. A mobile-friendly site will improve your user experience and help them view you as a reliable resource for services, information, and products.

Reason 3) Mobile-First Roofing site Help Your Roofing Business to Stay Ahead of Competition

If you take out your Smartphone and try to search for other local roofers online. You will be surprised to know that all your competitor roofing sites can be accessed easily using mobile devices. So, if you want to stay ahead of them, make sure that your roofing business has a mobile-friendly website.

Reason 4) A Mobile-Optimized Site Amplifies the Visibility of Your Roofing Business

One of the crucial things about creating a mobile-optimized roofing site is that it helps you reach a wider audience. Furthermore, it makes sharing simple, and thus your prospects are likely to share on their social media platforms.

Reason 5) Mobile-Friendly Sites Keeps Your Audience Attention

The sad truth is that many web users have a shorter attention span compared to goldfish today. One aspect of a mobile-optimized site is that it loads faster. You cannot manage to have a roofing website that takes too long to load. Your clients will leave your site immediately!

In fact, almost 50% of visitors are likely to click off if your sites take more than 3 seconds to load.

Don’t lose a massive chunk of prospective clients. Make your roofing website mobile-friendly.

Reason 6) Mobile-Friendly Website Benefits Your Reputation

In any contracting business, like roofing, reputation means everything. Users will note a site they had an excellent experience with and the other where they had a bad experience. Your roofing business cannot afford to give your prospects a lousy experience.

Reason 7) A Mobile-friendly Site makes Your Roofing Business Appear Relevant & Modern

Your business might provide the most valuable roofing services or products on the market. Still, if your site mobile experience is non-existent or unsatisfactory, your business will only be an online dinosaur- encouraging people to seek help from other local roofing contractors.

On the flip side, mobile-optimized sites are cutting-edge, contemporary, and legit- opening the door to every user who has a Smartphone.

Reason 8) Mobile-Optimization Will Improve the Feel and Look of Your Website

Your roofing website will work properly and look attractive on any device if you make it mobile-compatible. Please don’t take chances when it comes to making your site mobile-compatible. Make your site rock on every mobile device your prospects might be using.

Reason 9) A Mobile-Friendly Website Will Help Your Roofing Business Attract Many Clients

Making your roofing website mobile-friendly extends your client base to anyone looking for roofing services near them using a mobile search. And even much better, clients can enter the roofing keywords and find your site without actually typing the actual URL of your roofing business.

Reason 10) Mobile-Friendly Roofing Website Adds to Your Convenience

Many people nowadays use their smartphones to perform daily routines, from checking storm damage repair contractors to looking for the best roof replacement contractors in their vicinity. The reason behind being the convenience and faster loading speeds.

So what Should You Do Next?

Redesign Your Roofing Website ASAP!

Mobile devices are currently being used to access everything online. This has made search webmasters like Google to take notice. As a roofer, you don’t want your business to be left out in this new site mobile-first indexing algorithm. If you’re going to convert more prospects into clients, make sure that your roofing website is fully mobile-optimized.

Here at Blackstorm Roofing Marketing, we specialize in creating mobile-friendly sites for roofing contractors. We are your reliable choice because:

  • We have a vast understanding of Google and how to gain higher rankings to beat other roofing contractors in the market.
  • We understand the elements your roofing website needs to promote your business and make your phone ring
  • We use the best practices to create roofing websites that will help you get high traffic and convert more prospects into leads.

Thanks for reading our post. We hope that the ten reasons why your roofing business needs a mobile-friendly site will convince you to take necessary action steps to improve your bottom line.

If you want to outrank your competitors, don’t hesitate to contact us for topnotch mobile-optimized roofing web design services today.

Categories
Local SEO Paid Advertising PPC Retargeting SEO

All you need to know about Roofing Keyword Research

Without the right keywords, you cannot get customers for your roofing business online. It is essential to rank or advertise for the right keywords so that you can get targeted visitors and convert them. The keywords that you choose for your website can make or break your online marketing plan.

The question is, how to find the right roofing keywords?

If you look at the search count, you might end up picking keywords that are not targeted for your roofing business. If you look at the targeted keywords, you might end up choosing one which might not have a high amount of searches. That is why; you need to follow the proper procedures to select the right roofing keywords.

We will share a detailed guide which will help you with the same. It will inform you of the keywords which you should choose for your roofing business.

Let us first help you understand how to determine the value of the keyword. Only then, you can choose the right ones.

How valuable is the keyword?

The value of the keyword is dependent on two factors. It is the search volume and CPC. CPC stands for cost per click. It means that if you try to buy traffic for that keyword, it is the cost that you would have to pay for each visitor. You can find all these numbers in a Google Ad’s account by looking at the Google Keyword Planner.

Keyword value = number of searches per month * CPC

Let us give you an example to help you understand more.

If you consider the most searched roofing keyword in the United States that is “Roofing,” the number of monthly searches across the nation is around 350,000. The cost per click is about $8. It means that the keyword value is approximately $3 million per month. It means that if you start ranking for this keyword, you will get visitors worth hundreds of thousands of dollars each month-although this example isn’t feasible unless you can offer roofing products/services to everyone searching nationwide.

Therefore, when choosing keywords for your roofing company, it is essential to choose ones that have high keyword value. It will ensure that you get enough visitors to make it economically viable for you to rank for that keyword.

Now that you know the premise of choosing the keywords for your roofing website, it is time to understand the different types of keywords you can choose from.

What are the different types of keywords?

Did you know there are three types of keywords that you can choose from for your roofing business?

The three types are trophy keywords, longtail keywords, and LSI keywords. We will go into the details of these three types to help you understand how to choose keywords for your roofing business.

1. Trophy keywords:

Trophy keywords are characterized by the highest value among all the keywords relevant to your website. If you operate in Miami, the trophy keywords would be “Miami roofing” or “Miami roofer” or “roofing Miami”.

It is generally a combination of the industry in which you are operating prefixed or suffixed with the city name.

The other trophy keywords, in this case, can be something like “roofing contractor Miami” or “roof repair Miami”. It depends on the keyword value. You have to calculate the keyword value of all the relevant keywords, and the top 5 can be considered as the trophy keywords.

2. LSI keywords:

LSI stands for latent semantic indexing. Google uses LSI keywords to display relevant search results. It means that the same keyword can be varied according to the user to find the roofing companies or any other such businesses. That is why; it takes into account the LSI keywords that you use. LSI keywords in case of a roofing business can include keywords like:

  • Best rated Roofing contractors in Orlando
  • Concrete roof repair in San Diago
  • Asphalt roofing contractors in Memphis
  • And so on

The LSI keywords are precise and might have a lower keyword value. However, the advantage of LSI keywords includes:

  • Highly targeted traffic
  • Little competition
  • Quicker ranking time

That is why, in spite of the low volumes, you cannot ignore LSI keywords. They would be the first ones to bring traffic to your website when starting an SEO campaign.

3. Longtail keywords:

Once you are familiar with the trophy and LSI keywords, now comes the time to choose the longtail keywords. These keywords include keywords like:

  • How much is roof leak repair in Dallas
  • Roof replacement cost in Nashville Tennessee
  • Roofing contractors that repairs leaks in Denver

These keywords have a keyword value, which is generally lower than that of trophy and LSI keywords. However, it is still valuable because these are prospects with buying intent.

Summary

Generally speaking, it is advisable to choose keywords spread across all these categories. However, one thing which you have to remember is that you should not miss out on any trophy keywords. These can give a real boost to your business.

Some Examples of Roofing Keywords:

Now that you know the three types of keywords and how you can calculate the keyword value, we will share with you some examples of the keywords which you can choose from. These are specific to Miami, and you can replace the city with the city in which you operate.

  • Roofing Miami
  • Roofer Miami
  • Miami roofer
  • Roofing company Miami
  • Miami roofing company
  • Roofing contractor Miami
  • Roofing company near me
  • Roofing contractor near me
  • Roof repair company Miami
  • Miami roof repair company
  • Residential roofer Miami
  • Commercial roofer Miami

These are some examples of the keywords which you can choose from for your roofing business. Once you replace Miami with your city, it is essential to look at the keyword value once again to ensure that you choose the right keywords.

ARTICLE: Most Commonly Searched Roofing Keywords

How many keywords should you target for your roofing business?

Your aim should be to target as many keywords as possible. As long as the keyword value makes economic sense, you should target as many keywords as you can. The things which you should look out for include:

  • Is the keyword targeted to your business?
  • Do you provide such a roofing service?
  • Is the keyword value that enough?

After you find answers, it would become easy for you to choose the right keywords. One thing which you need to keep in mind is that the keywords should be a combination of trophy keywords, longtail keywords, and LSI keywords.

So, if you’re struggling to choose roofing keywords for your website, you can use this guide. It will ensure that by spending little time, you can find a long list of keywords. As a result, it will very easy for you to rank your website for relevant keywords and get customers online.