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Larry Phelps Avatar
Larry Phelps
8/25/2019 - Google

They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer

Hugo Vega Avatar
Hugo Vega
8/15/2019 - Google

BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer

Lindsay Bowen Avatar
Lindsay Bowen
7/18/2019 - Google

Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.

Jeannette Potter Avatar
Jeannette Potter
8/09/2019 - Google

Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!

Lisa Grant Avatar
Lisa Grant
7/19/2019 - Google

I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.

Categories
Public Relations Roofing

How Online Reviews Affect Your Roofing Business

Do you know the full effect that online reviews have on your Roofing Business?

As a roofer, you understand how challenging it can be to find a new client due to the low demand of homeowners who require your services. Customers may need roof repair replacement here or there, but obtaining new customers is extremely crucial for your expanding your business.

Since installing a new roof is a substantial investment, most homeowners don’t want to enter into a contract with a roofing contractor who cannot offer outstanding results. Looking for an experienced roofer can be an uphill task, which is why property owners go to search online to find the best one.

Over 50% of property owners searching for a roofer turn to search engines to assist them to find a good roofing company in their local area. When you do a Google search for local roofing contractors, you see a lot of review sites such as Google reviews, Facebook reviews, Yelp, and Nextdoor, you find high-quality roofing contractors.

Reasons Why Online Reviews Are Super-Important for Roofers

Online reviews are essential to any roofer who wants to keep track of his online reputation. Reviewing has changed the face of roofing marketing since most clients nowadays use the internet to make a purchase or book for services. It allows roofing companies to have positive, active participation from customers and gives them a solid foundation for establishing a lasting relationship with those roofing contractors, so it pays to manage your online roofing reputation.

But why are online reviews so important for your roofing business? Here are the mind-boggling facts you need to know:

Online Reviews Increases Your Roofing Sales

The #1 reason why online reviews are critical to your roofing business is that it boosts roofing sales by giving clients the information they require to make a wise purchasing decision. Property owners are likely to book for jobs from a roofing contractor who has been recommended by others.

Online Reviews Helps Roofers to Connect with their Customers

Roofing reviews can help you to know whether you are doing a good job or where you may be going wrong. This helps your business to serve customers better by efficiently and quickly resolving any problems consumers have, thereby building a positive experience for the client that will help your company in the future.

Online Reviews Improves Your Search Engine Rankings

Online reviews go beyond just creating excellent relationships between your roofing business and customers; they help your roofing website to rank high in search engines like Google, Bing, and Yahoo. They play a critical role in SEO and can determine where your roofing business falls within the search engine rankings. Google, for example, collects information from several review sites before deciding where your roofing business will fall in the search results. Sites like Facebook and Yelp determine your ranking depending on the number of reviews and overall ratings.

Online Roofing Reviews Builds the Credibility of Your Business Online

In the modern age of smartphones, property owners conduct more research online before calling your roofing business for products or services. And as stated previously, clients are more likely to trust online roofing reviews as well as personal recommendations. Homeowners turn to review sites to gain a good understanding of your business, so make sure that you have a bunch of positive reviews in your roofing marketing arsenal. This will solidify your online reputation as the market leader in the roofing industry.

Online Roofing Reviews Allows Customers to Have a Voice

Property owners who take their time to leave a review for your roofing business are likely to remain loyal and keep frequently coming for services or products. Through leaving such reviews, customers feel that they have a voice and stake in your roofing business.

Online Reviews Allows Customers to Market Your Roofing Business for Free

A bunch of positive roofing reviews is worth much more than what a simple roofing marketing campaign can do. These customer reviews give a constant positive brand image to prospects who, in turn, call your business for services or products.

Online Reviews Helps to Build Local Trust

Since roofing clients are inherently local, their search results are targeted towards a specific area. The high-quality map listings have the highest number of Google reviews. After all, Google would love to display a roofing company that has built its reputation over the years than a virtually unknown one. The more positive reviews a roofer has in their roofing marketing arsenal, the higher chance they stand to rank high on organic search results and Google Maps.

How Your Roofing Business Can Generate a Bunch of Positive Online Reviews

Now that we have discussed why online reviews are crucial for roofing contractors, so let us explain about ways of generating them.

Roofing contractors know that online reviews can help to shape their reputation, but generating them can be a huge task. Most clients will not bother to leave a positive review, even if you offer topnotch services. But if you want your business to stay ahead of the curve, online reviews are crucial.

Here are surefire ways to generate more reviews for your roofing business in 2020:

Asking Directly From Your Previous Clients

You should prompt your past clients to leave positive online reviews. You can request for such reviews through your roofing website or email newsletters. Once property owners book a job from you, send them an email asking them to leave an excellent review. Asking for such a review immediately after finishing a job is preferable. Recent studies show that 70% of clients will leave a review when requested. You can ask for a review even after you have resolved a client dispute.

Include Review Links in Your Emails and Other Marketing Materials

You can include a review link on your roofing website, blog, or service pages where clients can leave their happy thoughts about the products/ services that your roofing business has offered.

Rewarding Customers

You can offer incentives to collect reviews, especially in the first stages. You can consider offering free roof inspections or estimates to property owners who leave a positive review. Announcing such offers will motivate your clients to share their feedback on your roofing website.

Integrate Review Badges on Your Roofing Website

Most directories have review badges that you can place on your roofing website. These badges will help clients to share their thoughts about your roofing services/ products.

How Roofers can respond to Negative Online Reviews

As a roofer, you need to respond to all online reviews regardless of whether they are good or bad. This is because every review provides a unique public relations opportunity for roofing contractors. Getting negative reviews should not discourage you, as that is part of doing business. That said, positive reviews should be more than the negative ones.

Negative reviews sting, but don’t allow that to harm your roofing business reputation. You should aim to deal with such reviews as efficiently as possible. Expect to get craziest reviews from competitors who pose as unhappy clients just to outshine your business.

The key to dealing with such bad reviews is to respond respectfully and quickly. Don’t argue opinions or facts. Simply write a response that looks like this; “We sincerely hope that we can resolve this, we have thousands of happy clients, please contact us.”

The point here is that you should demonstrate to other readers that you are responsive, and you care about what your prospects are saying online. It sends a positive, strong signal about your roofing business and makes lemons out lemonades!

5 Tips on How Roofing Contractors Can Respond to Positive Reviews

What was your initial reaction the first time you received a positive review from a client? Probably, you thanked them, right? Customers take their time out of their busy schedule to give their feedback, and responding to their comments shows that you are courteous.

Of course, commenting on such positive reviews has many benefits than being polite. When done correctly, your response to positive reviews can bring more clients and solidify your reputation online. Since other prospects will see your response online, here are a few things you need to know when answering positive reviews:

Tip 1) Thank the reviewer

As a roofer, thanking your reviewers is a standard show of courtesy. It also shows clients that you value them and their time.

Tip 2) Respond Promptly

Again, show your clients that you value their time by responding quickly to their positive reviews.

By responding swiftly, you show clients that you appreciate their kind words and patronage. Better yet, you will stand out from your rivals who stay for months before responding to their client queries.

Tip 3) Keep it Short

Don’t be too long in your response-just be authentic and brief in your reply to the kind words from your clients.

Tip 4) Be Personal

Just like your client was particular in the review (“Erick did an outstanding job!” you should also try to add a personal touch in your review as well. Try to address your reviewers by name.

Tip 5) Invite the Reviewers to Share Their Positive Experiences

While thanking your clients, request them to share the positive experiences with their family and friends. This is likely to be advantageous to your business, especially if you have a referral system in place.

How Online Reviews Affect Your Roofing Business Reputation

Your online reputation can either make or break your roofing business. Reputation is formed by collecting various reviews from platforms such as Yelp, Google, and Facebook. Roofers who want to compete for leads online should optimize their Google My Business Listing and encourage online reviews. When appropriately managed, online reviews can help your business to:

Clients leave reviews on multiple platforms like Yelp, HomeAdvisor, Angie’s List, and Facebook. That said, Google is the most prominent review platform so far. Because Google controls most of the search market, it goes without saying a published review in Google will bear more weight than in any other platform. Since most of your leads will come from search queries, having a bunch of positive Google reviews can improve your online reputation

Final Thoughts

As a roofer, attempting to handle internet marketing, managing your online reputation, and daily activities involved in running your business can be a daunting task. For your roofing business to realize its full potential, you must invest heavily in reputation management. At BlackStorm Roofing Marketing, our experts will do everything to boost your ROI. With our knowledge of online reputation, our goals are to generate, respond, and monitor online reviews. To create roofing reviews, we put links to your roofing profile so that clients are encouraged to review your business. To monitor reviews, our experts will set notifications to alert us when a new review is published.

Our experts generate reviews on the following platforms:

  • Yelp
  • Google My Business
  • Better Business Bureau
  • Facebook

At BlackStorm Roofing Marketing, we have worked with countless roofers, and thus, we the importance of maintaining a positive reputation in this highly-competitive industry. We will help you to minimize the damage that could have been caused by a negative review left on your website.

We know that online reputation management is critical for roofers who want to maintain positive brand identity in the eyes of potential clients. Hiring an experienced roofing marketing company to manage your roofing business will help to build trust, confidence, and ultimately conversions. We deliver top-notch services that will guarantee a high return on investment.

Reach out to us today!

If you are searching for a reputable roofing marketing firm to manage your online reviews, contact us to schedule a free strategy session. We will help your roofing brand to crush the competition, increase sales, and salvage the negative reviews that could harm your online reputation. Let us help you leave a long-lasting impression on your prospects/ clients today.

Categories
Roofing SEO

How Can Roofers Take Advantage of Local SEO to Grow Their Business?

Dominate Local Search results, Crush your Competition and Double Your Roofing Sales with Local SEO.

As a roofer, you already know that your industry is extremely competitive. This is because other roofing contractors are targeting the same business or homeowners as you do, and it can be an uphill task to convince those prospects to select your company.

Fortunately, several digital marketing tricks can assist you in attracting the quality roofing leads your business requires.

If you want your roofing business to be found on Google maps and dominates local search results, Local SEO for roofers is all you need.

Google wants your roofing business to reap the advantages of local SEO.

Without further ado, let’s first dive straight to the basics!

What exactly is Local SEO for Roofers?

Local SEO for Roofing Contractors is a process of optimizing your roofing website to make it easier for local clients to discover your business. It helps you to promote your business to local consumers when they require your roofing products or services.

To produce relevant local search results, Google uses signals from citations, Google My Business, proximity to the user, and social signals.

Local searches usually concentrate on a particular location, like;

  • “Roofing Company near me.”
  • “Roofers near me.”
  • “Roofing services in (City name)”
  • “Roof Replacement services in (City name)”

Recent research shows that local SEO closes eight times more than conventional marketing methods. This means that for every client, traditional marketing of roofing brings you; Local SEO will get you almost nine more.

To increase your chances of being found online by local roofing clients, you can think about working with a reputable Roofing SEO agency.

Why Is Local SEO Important to Your Roofing Business?

As a local roofer, you might feel like there is no need to invest your time and money to make your business appear on the first page of Google when prospects are searching for your services. That may be true for organic listings, but for local search dominance, the story is entirely different.

Local SEO Saves Roofer’s Time & Money

 As a roofer, you can’t merely wear every hat in your business. No doubt, becoming an SEO expert is not at the top of your priorities. You don’t have enough time to attend to all roofing marketing aspects of your business.

However, Local SEO optimization is a crucial marketing hack that can convert leads into roofing sales. If you ignore it, your roofing business may stand to lose prospects or clients.

Local Roofing SEO Maximizes Your Business Reach 

Local SEO encourages customers to find your roofing services online on their own volition. It helps your local roofing business be found by clients looking for local roofing service providers online. This is one significant advantage of Local SEO to roofers.

In fact, 85% of clients use the internet to find local service providers, so if your roofing business wants to reach them, you need to focus all your marketing efforts on local SEO.

Greater local visibility means more phone calls, booked jobs, and high-quality roofing leads.

Local Roofing SEO Helps Your Business Have an Online Local Presence

Getting your business ranked high in local search results is a big deal, especially in today’s competitive roofing marketplace.

Modern clients prefer to do an online search before they decide which roofer they will hire for services.

 Therefore, roofers who have the right local online presence will obtain vast roofing leads in the domestic roofing market.

It means that if you take your time to submit your roofing website and other roofing web-related pages to local SEO, this will help your roofing business rank high in local searches and ultimately lead to high roofing sales.

Since most clients tend to hire roofers 15 miles from their home or business, your roofing website must dominate in these local searches to get a high volume of converted quality roofing leads.

DON’T FAIL!

Failure to grab the high volume of traffic involved in these local roofing searches will make your roofing company miss tons of potential high profits. As a result, even if you are not an SEO expert, it should be in roofing business best interest to hire a Professional Roofing SEO Agency to manage this critical aspect of your business.

Local SEO Drives Massive Website Traffic to your Roofing Business

Accurate local SEO strategies will drive relevant prospects/ clients to your roofing website. Local SEO offers opportunities/ clients the information they require when they seriously need it. It generates massive web traffic that can easily be converted into clients.

What Next? Make Your Roofing Website a Lead Generating Machine

When done correctly, Local SEO can produce the following desirable advantages to your roofing business as listed below:

  • A superb online presence in your local roofing market
  • Higher search engine rankings
  • Top-notch content that draws customers to your site
  • Excellent and relevant website traffic
  • More phone calls from prospects or clients
  • More people finding your roofing business and requesting services
  • Increased roofing sales
  • Lots of repeat business
  • Strong local consumers outreach

Having Problems Executing Your Local Roofing SEO Plan?

Hire Black storm Roofing Marketing Team to Help you out!

As a roofer, you need to attract clients, especially local customers, who may require your products or services. Local searches are the trend nowadays and will continue to do even in the days to come. All roofers must take advantage of local SEO for their business to dominate the local searches.

That said, adding a reputable SEO agency to your roofing marketing team will help your business to appear on top of local searches and stay ahead of your competitors.

Generally speaking, most roofing contractors, like yourself, are always occupied with other business-related issues. You are busy negotiating deals, ordering products, taking inventory, dealing with workers, and ensuring that everything runs smoothly in your business.

If local SEO seems too much of a burden to you, then hire our experienced team to handle it on your behalf. We have helped hundreds of roofing contractors over the years to dominate local searches and crush their competition. 

Contact us to know how we can help your roofing business can dominate local searches today!

 

Categories
Marketing Roofing

85 Marketing Terms Every Roofer Should Know

85 Marketing Terms Every Roofing Business Owner Should Know

The world of digital marketing is filled with various technical terms, abbreviations, acronyms, and jargon, and it can be overwhelming for beginners and students just to learn the vocabulary.

Here, we will discuss some of the most important digital marketing terms available, sorted in alphabetical order.

1. A/B Testing:

Also often referred to as split testing. An experiment where the audience is split into two groups (A, and B), group A is shown the version A of specific marketing material (an ad, a web page, a content, etc.), and group B is shown another version. The test is conducted to determine which version performs better, and we can test more than 2 variations (A, B, C,….) with the same principle.

2. Advanced Segment

A feature in Google Analytics—with Custom Segment being the more accurate term—. A specific selection of your Google Analytics data, for example, users from a particular city is a Segment.

3. Analytics

A systematic method to analyze a set of data. Might also specifically refer to Google Analytics, an analytics tool by Google.

4. Backlink

Also called an inbound link, a link from a third-party website coming to your site.

5. Blacklist

A term in email marketing, databases collecting I.P. addresses believed to distribute spam emails.

6. Blog

A dynamic website or web page that is regularly updated (as opposed to a static web page like common “about us” page )

7. Bottom of the Funnel

The stage nearing the end of a marketing funnel with awareness at the top and product/service purchase at the bottom, The purchase decision stage.

8. Bounce Rate

The percentage of website visitor who visits the site and immediately leaves or “bounces”

9. Bulk Mail

More accurately, Bulk Email, a promotional email sent by a brand to plenty (can be thousands) of recipients at one time

10. Business-to-Business (B2B)

A business that is selling products/services to other businesses (i.e. a meat supplier for a restaurant)

11. Business-to-Consumer (B2C)

A business that is selling products/services to consumers (i.e. a restaurant selling foods directly to consumers)

12. Buyer Persona

A fictional representation of our perfect client, created based on research data.

13. Call to Action (CTA)

A small content (can be a button) designed to encourage the audience to perform a specific act (i,e. “Buy Now”, “click here to get your special offer”, etc. )

14. Case Study

A research methodology adapted in marketing as an analysis of a campaign or company in relation to a specific issue, the implementation of the campaign to fix this issue, and the success/failure. (i.e. an analysis of how product A helps company B increase production growth by X%)

15. Click Fraud

The (malicious) practice of repeatedly clicking on a PPC (pay-per-click) advertisement—whether through manual clicking or via a computer-generated script— so it will drive up fraudulent charges, driving up advertising costs.

16. Click-Through Rate (CTR)

A percentage of the audience who clicks on the desired content (mainly CTA).

17. Closed-Loop Marketing

A method to collect and analyze client data from various channels, use the data insights to create highly targeted content and promotional campaign, which in turn allows us to gather more data from the same clients—creating a continuous cycle, a closed-loop—.

18. Cold Calling

The practice of making an unsolicited call (in person, by phone, via email, other means), mainly to offer your products or services.

19. Comparative Advertising

An advertising tactic where a product or service is directly compared (and presented as superior) to a competitor’s.

20. Content Audit

The process of evaluating the content published on a website, both for the non-technical (readability, grammar error, keyword usage) and technical (loading speed, mobile-responsiveness) elements.

21. Content Management System (CMS)

A software or program that is used to manage and edit digital content (i.e. to publish a blog post to a specific web page, and to edit that page anytime necessary). Typically used for web content management.

22. Content Marketing

A marketing approach focused on developing, distributing, and promoting high-quality, relevant, and valuable content to attract audiences mainly via search engine optimization (SEO).

23. Content Metrics:

Metrics used to measure the performance of specific content, including but not limited to Average Attention Time, Social Shares, Click-Through-Rate, Lead Capture Conversion, and more.

24. Conversion Path

The desired steps to be taken by a website visitor from the first time they visited a website until they make the desired conversion (i.e. purchasing a product, signing up to a newsletter, etc.)

25. Conversion Rate

The percentage of website visitors that made the desired conversion.

26. Cost Per Lead (CPL)

Online advertising pricing model, where the advertiser only pays the publisher when a user converts into a lead (mainly by filling an explicit sign-up form)

27. Client Acquisition Cost

The total (sales and marketing) costs required until a single, new client purchase a product or service.

28. Client Relationship Management (CRM)

Can refer to the initiative/approach of a company to manage the interaction with existing clients and prospects (potential clients), or can also refer to the software/solution used to achieve that initiative.

29. Demographics

Data/information related to the number and characteristics of people that form a specific group or segment. Including but not limited to age, occupation, income, purchase behavior, etc.

30. Digital Marketing

An umbrella term used to describe any marketing efforts using electronic mediums. It can be divided into online digital marketing and offline digital marketing (TV, Radio), but nowadays are often used exclusively for online digital marketing (online advertising, social media marketing, etc.).

31. Direct Competition

A situation where two (or more) businesses offer a similar product and/or service to the same market. The businesses are directly competing to gain the potential market.

32. Direct Marketing

A form of promotion where the company/brand presents information about the brand, company, product, or service to the target client directly, without using mediums like retailers, advertising publishers, and so on. Examples of direct marketing are direct mail order or telephone selling.

33. Distribution Plan

A systematic plan detailing the necessary processes to ensure the delivery of goods to various intermediaries (distribution centers), retailers, and end clients, while also considering which products at what quantity must be delivered to a specific location.

34. Editorial Calendar

A schedule of content to be developed, where to publish it, how to promote it.

35. Email Campaign

An effort to send a promotional—commercial— email, typically to a group of people (in bulk), but can also be for a specific individual.

36. Engagement Rate

A percentage of visitors/users who engage with specific promotional content. (i.e. like a social media post)

37. Forecasting

Using past data and insights to “predict” future outcome of a similar campaign.

38. Gated Content

Content, typically downloadable, that requires users to fill out a contact form before they can access them.

39. Geographic Segmentation

Segmenting target market based on their geographic location. (i.e. those located in New York as segment A, and those in New Jersey as segment B).

40. Geotargeting

Related to geographic segmentation, custom-tailoring a promotional message/advertisement to a specific geographic segment.

41. Google AdWords

Now called Google Ads, an online advertising platform by Google where advertisers can bid on advertising “spots” —the websites on the world wide web-based on keywords.

42. Google Analytics

Google Analytics uses a JavaScript code to collect information from websites. In this way, Analytics records a visit each time a user views a page with the Google Analytics code.

43. Inbound Link

An inbound link is a hyperlink back to your site from another Web site. The one constant and reliable strategy in search engine optimization is that sites with a variety of high-quality backlinks rank higher in the search engine results pages.

44. Inbound Marketing

See Content Marketing, technically a jargon to describe a more holistic practice of content marketing comprising content development, distribution, and promotion (mainly through SEO). The main idea is to pull the audience inbound by making our content readily available and discoverable via SEO.

45. Indexing

Google’s —and the other search engines’ — way to collect and organize information from a website that allows a web page to be seen and displayed properly on the SERP (Search Engine Results Page).

46. Infographic

A specific form of content utilizing visual elements like a chart or diagram to present data or information in an interesting, engaging way.

47. Internal Marketing

Conveying the company/brand’s goals, products, and/or services to employees of the organization.

48. Key Performance Indicators (KPIs)

Measurable metrics and values to demonstrate how effective an individual or an organization is in achieving key business goals.

49. Keyword

In a digital marketing sense, a word—or phrase—we type into a search engine so the search engine can provide information that contains the specific word/phrase.

50. Landing Page

A specific, standalone web page (separated from the brand’s main website) that is designed to drive visitors into completing a single CTA. For example, a page promoting a specific ebook as Gated Content.

51. Lead Generation

Lead generation is the process of attracting clients in the hope of nurturing them throughout the buying process to help convince them about your offerings and then convert them into a paying client

52. Lead Nurturing

Any effort to engage, educate and nurture a lead until they convert into a clients.

53. Market Penetration

A measure to determine how successful the selling of a product and/or service is in a specific target market.

54. Market Research

Collecting and analyzing data from a specific market to understand more of the target audience.

55. Marketing Automation

The process (by using a software) to automate marketing activities.

56. Marketing Campaign

Organized tactic or effort to promote a specific marketing goal (i.e. building awareness, generating more qualified prospects, etc.)

57. Marketing Funnel

Often also called Buyer’s Journey, the client’s journey from the top of the funnel (awareness) until they finally made the purchase (bottom of the funnel).

58. Marketing Qualified Lead

MQL, a lead who has shown any level of interest and is qualified as more likely to become a paying client.

59. Mobile Marketing

Marketing efforts directed to users using mobile devices via mobile-specific channels.

60. Organic Distribution

Commonly used in Content Marketing, any distribution you don’t pay for (i.e. when someone shares your content on social media).

61. Organic Search

In digital marketing, it refers to unpaid search results, when people search for a keyword and your content was clicked as a result of that search.

62. Outbound Marketing

Refers to “traditional” marketing efforts as opposed to inbound marketing, where we push the promotional messages outwards through advertising and other promotional efforts. See Inbound Marketing.

63. Page Value:

A measure of a page’s value in its contribution to revenue.

64. Paid Distribution

See Organic Distribution, any content distribution that you pay for (i.e. paid social media promotion like Facebook’s Boost Post).

65. Pay Per Click (PPC)

See Cost-Per-Lead, an online advertising pricing model where advertisers pay anytime the advertisement is clicked by a viewer.

66. Public Relations (PR)

A strategic communication between organizations/companies with the media and public.

67. Referral

The recommendation of your brand/product/service, typically by existing, happy clients or your business partners.

68. Remarketing

An advertising method where we only show the advertisement to those who have visited our website or triggered a certain action (i.e. searched for a specific keyword, visited our competitors’ sites)

69. Responsive Design

Flexible layout of a website (mainly using HTML5) that can automatically adjust itself between devices and screen sizes.

70. Return on Investment (ROI)

Percentage ratio between net profit and the total cost of the investment

71. Search Engine Marketing (SEM)

Commonly referring to paid search advertising on the search engines.

72. Search Engine Optimization (SEO)

An effort to optimize your page, content, and technical elements to the page can rank higher on the organic SERP.

73. Search Engine Results Pages (SERP)

The page(s) displayed by the search engines when we search for a query.

74. Social Media

Any websites or apps that allow users to create and share their own content.

75. Target Marketing

Breaking the market into segments, and then concentrating the marketing campaigns to one or more specific segments.

76. Thought Leader

A person or a brand that is seen by the people in the niche as the expert in that niche. Often used interchangeably with “influencer”

77. Unique Visitors per Month (UVM)

The number of people who visits the website at least once a month.

78. User

Any person who “uses” our website, app, software, or product.

79. User ID

How a computer or network identified a specific user (username).

80. UI – Short for User Interface

A series of visual elements (screens, pages, etc.) that a user can interact with within a product/service.

81. UX – Short for User Experience

How the user experiences every aspect of the product/service, commonly related to the internal experience a person has when interacting with UI.

82. Viral Content

Any piece of content that suddenly recognized and talked about by a lot of people online.

83. Webinar

Online seminar or presentation using a video conferencing software/platform.

84. Website Traffic

May refer to the number of people visiting your website in any given reporting period (i.e. per month), and may also refer to the amount of data sent and received by website visitors in a reporting period.

85. Whitelist

See Blacklist, any IP addresses that are “trustworthy”, not included in the Blacklist

Categories
Roofing SEO

How to Rank Your Roofing Website #1 on Google

Do you want your roofing website to rank #1 on Google and beat your competitors?

Is your roofing business showing up in local search results?

If you need answers to these questions, then you have come to the right place.

Every roofing contractor is scrambling to rank on top of search engine results.

But what is your business doing?

As a roofer, marketing your business online can be an overwhelming task because most of your time is spent managing workers and sourcing materials.

This post will show you how to rank your roofing website #1 on Google without wasting your marketing dollars.

But let’s first know why first page rankings are so crucial for your business.

How Do First-Page Google Rankings Benefit Your Roofing Business?

Search engine results are getting more robust- with answer boxes, knowledge panels, local results, expandable related queries, and more.

But why should your roofing business strive to appear on top of search results? With so many methods to gain competitive advantage, ranking your roofing business on the first page is worth the effort.

Here are some reasons why the first page Google rankings are so crucial for your roofing website:

First Page Rankings Means High Click-through rate

It is a well-known fact that first page rankings capture a lot of traffic but also improves your click-through rate. If your roofing website is not at the top of search results, then you are bound to miss a lot of clicks and hence lead.

First Page Rankings on Google Improves Your Roofing Website Visibility

Let’s imagine that you have a mortar and brick business location. If you were given the option of either putting up your roofing business on the quiet side street or the main road, which one would you select? Sure, many people will opt for the main road.

With over 167 billion searches each month, ranking your roofing website on the first page of Google is like relocating your business in one of the busiest streets in town. The more people visit your roofing website, the more they become familiar with your brand, which leads to higher conversions.

First Page Rankings on Google Generates More Roofing Leads

As a roofer, your objective should be to rank on the first page of Google for queries that your prospects/clients are performing online. By doing so, property owners will able to discover the products or services that you provide online with the intent to engage or buy. These property owners are likely to convert into long- term clients and leads for your business.

First Page Rankings on Google Drives Your Roofing Website Traffic

If your roofing business is not featuring on the first page of Google, then you are losing leads, traffic, and clients. In fact, a recent study found out that the first page of Google captures more than 70% of the total web traffic. Ranking your roofing website on the first page of Google drastically improves your traffic and thus helps you gain more clients and leads.

First Page Rankings on Google Increases Your Roofing Industry Authority

Getting on top of search results requires that you craft high-quality posts regularly that Google recognizes that they are meeting the needs of the users. This takes a lot of time, but the trust and traffic spike is worth the effort.

Besides, writing regularly about your roofing business and industry will help you to stay connected with the latest news/updates within your niche. Featuring on the first page of Google is crucial because it enhances the maintenance and development of a vast knowledge-base which your roofing business can stand.

First Page Rankings on Google Earns Your Roofing Business Trust

Google’s algorithm was designed to detect suspicious, low-quality, and spammy content. But if your roofing business is regularly showing up on the first page of Google, it shows that Google trusts your website for offering high-quality information, and Prospects are likely to hire roofers who Google trusts. Just like with other contracting businesses, your online reputation matters a lot when generating leads or acquiring new clients

Without further ado, let’s dive into the roofing marketing tips that will rank your roofing business higher on Google.

Find the Roofing Keywords that Prospects are searching for

As a roofing contractor, you should know what search terms your prospects/ clients are using to look for your products or services online. You can begin by brainstorming the broader terms and narrowing down the shorter keywords.

Most roofers make a mistake of optimizing for wrong search terms and thus fail to rank high in search engines. The search terms you select for your roofing business should describe what you provide as a product or service. The keyword you choose should also represent a minimum amount of traffic that will help you to rank higher in search engines like Google and Bing. This is where you need to use keyword research tools like Google Keyword Planner, Ahrefs, Semrush, amongst others.

Examples of commonly used roofing keywords include:

Roofing contractor in YOUR CITY (Roofing contractor in San Diego CA)

Roof replacement services in YOUR CITY (Roof replacement services in Baltimore)

Once you have selected your keywords, you will update your roofing website to include them. You can update them in the page description, page title, H1 tag, and spread it all over your roofing pages.

If you want your business to rank #1 on Google for competitive roofing keywords, then consider hiring a professional marketing agency that specializes in roofing SEO to achieve significant ROI results.

How to Get Your Roofing Business Rank #1 on Google through PPC Ads

SEO aims to get your roofing website pages to show up #1 in Google’s organic results for free, but this can take a lot of time, so a PPC (Pay-Per-Click) advertising campaign can be an excellent option for roofers who want faster results.

The main advantage of PPC is how fast you can drive relevant traffic to your roofing website/landing page. While other forms of roofing marketing take time to produce desired results, PPC advertising allows roofing contractors to obtain immediate results.

However, most roofers wrongly think that they can just simply dash out their marketing dollars to Google and claim the first page listings. The sad truth is that Google makes sure that only the most relevant, high-quality ads for every roofing search query.

The roofing PPC advertising model works smoothly, and that explains why they are so popular.

In simple terms, you pay only when a prospect/ client clicks on your roofing advertisement.

If you are still undecided on whether to invest in PPC advertising, here are some of the benefits it can bring to your roofing business:

  • Roofing PPC is the only advertising strategy that allows your business to get fast and instant results
  • PPC advertising helps your business to obtain measurable results- you can actually gauge your expenditure against profits or loss.
  • PPC campaigns are not affected by regular Google algorithm changes
  • It helps your roofing business to take advantage of online business opportunities
  • PPC adverts help your roofing business to gain recognition online by targeting search terms that your prospect uses to look for roofing services or products.
  • PPC advertising increases your roofing website traffic and sales
  • PPC opens doors to potential local clients (by improving your roofing website’s local search rankings)

So, if your roofing business is not investing in PPC ads, then you are not ranking #1 on Google, and thus losing those leads to your competition.

For your roofing business to take advantage of the benefits listed above, you need to:

  • Allocate more marketing dollars to PPC than the returns you obtain
  • Hire a Reputable roofing PPC agency to optimize your ad campaigns
  • Analyze what your competitors are doing on PPC and take proactive action

PPC brings many potential benefits to your roofing business because it can easily rank your roofing website #1 on Google by targeting the right prospects at the right time without breaking your bank account.

The Blackstorm roofing marketing team can help your business make the most out of your PPC campaign by crafting relevant, high-quality roofing adverts that resonate with your target audience hence leading to more leads and conversions.

Get Your Roofing website ranked #1 on Google by Optimizing it for Mobile Devices

Let’s face it.

You will not find any non-responsive roofing website ranked #1 on Google. Nowadays, customers use tablets and phones more than laptops and computers, and many local searches are conducted on mobile devices. Consequently, Google favors mobile-friendly roofing websites. A responsive website can fit into any screen size and still function optimally.

However, if your current site is not responsive, there are hiring a reputable roofing web design agency to guarantee a seamless experience for Smartphone users. Read on ten reasons why every roofer needs a mobile-friendly roofing website.

Rank Your Roofing Business #1 on Google by Focusing More on User Experience

Having a responsive roofing website is not enough.

Your website should also be user-friendly and appealing.

A roofing website with a clear-call-to-action, intuitive navigation, and responds to your client’s immediate queries will keep them engaged for long- Google will notice this and reward your site with higher rankings. The higher you rank the more traffic you obtain and the higher chances of featuring on the first page of Google.

Read on how user experience design affects your roofing sales.

Other Things that You Can Do to Rank Your Roofing Business on Top of Search Results

Google My Business

If you want to improve the online visibility of your roofing business, then make sure that you claim and optimize your GMB listing. After that, you need to gather as many positive reviews as possible. This increases your probability of dominating the local search engine results.

But how do you claim and optimize your Google My Business Listing?

Here’s how:

  • Fill out every section of your Google My Business Profile
    • The more details you include in your GMB profile, the more it can feature on the first page of Google for various searches. Generally, complete roofing Google My Business profile generates more leads than incomplete ones.
  • Maintain the same business name throughout
    • Use the same business name throughout all the platforms because Google does not love discrepancies.
  • Get Google Reviews
    • Your prospects want to see what other people are saying about your roofing business before they can call you for services. Thus, you should request your past clients to share their feedback with such prospects to increase their trust and confidence in your services.

Videos

Google loves to incorporate various images, including videos, to improve its client user experience. In fact, a video has higher chances of being ranked on top of search results than a landing page on the same topic. Embedding videos and creating a YouTube channel for your roofing website is one of the ways of ranking high in search engines.

 Start a Blog

As a roofer, starting a blog and posting articles regularly can help your business to show up on top of search results. You need to develop keywords based on the questions that prospects ask you while on the field.

Get Your Roofing Business Ranked #1 on Google with Blackstorm Roofing Marketing Solutions

Is your roofing website always ranking behind the competition? Are you tired of buying roofing leads from brokers?

If so, you have come to the right site.

Unlike other digital marketing agencies, we specialize in roofing marketing that helps your business to get in front of prospects looking for products or services.

Getting your roofing website on top of search results can be overwhelming if you know nothing about roofing marketing.

We develop foolproof digital marketing strategies proven to generate leads at a lower cost.

Over the years, we have helped many roofing contractors achieve great results through our unique online marketing strategies.

At BlackStorm Roofing Marketing Pros, we take away all the hassle, annoyance, and confusion so that you can concentrate on what matters- running your roofing business.

From creating a stunning mobile-friendly roofing website to managing your PPC campaign, we will handle every aspect of your roofing marketing to make sure that your business outranks competition.

If you are looking for a unique strategy to rank your business on top of Google, contact us for a free strategy session today.