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Lindsay Bowen Avatar
Lindsay Bowen
7/18/2019 - Google

Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.

Lisa Grant Avatar
Lisa Grant
7/19/2019 - Google

I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.

Jeannette Potter Avatar
Jeannette Potter
8/09/2019 - Google

Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!

Hugo Vega Avatar
Hugo Vega
8/15/2019 - Google

BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer

Larry Phelps Avatar
Larry Phelps
8/25/2019 - Google

They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer


What and Why are Backlinks Important for Ranking Your Roofing Website in Google?

“The only constant in life is change.”

For those of you who are long in the tooth, you certainly remember the few platforms a vendor had to advertise themselves. Those platforms were few and far in between – we are talking about the classified section of the newspapers and the occasional billboard. In rare cases, a vendor could choose to place an advert on the air (either via TV or radio). Those days are forever gone and thankfully for any business entity that wants to reach out to potential clients, there is plenty of opportunity in the information age.

To get a foothold in the online world, you as a roofing company need to be noticed anytime a client keys in your name or product on a search engine. The odds are definitely against you making the cut unless you have a bag of tricks to leaping to the frontline each time a search query is keyed in for your product. BlackStorm Design + Marketing has a few tricks in their bag to get you to the top of Google searches. The solution lies in our intimate understanding of how backlinking works. Let us break this concept for you in a simple and constructive way.

A backlink is a link to your roofing site from another website. For instance, if a housing magazine( online) cited the advantages of a certain roofing material based on an article on your blog, followed this up by giving a link to your roofing website, that is what is referred to as backlinking. At the basic level, a backlink should be viewed as an online referral. This is important because it gives you a degree of credibility that Google –via algorithms notes and consequently influences your ranking on the search engine.

Roofing backlinks or any backlink for that matter can be categorized into four groups. The distinction is made below.

Social vs. Earned Backlink

If your business has a Facebook account and you enter the link of your roofing website to your profile, that is considered a social backlink. The impact of this is limited in the sense that anyone can do likewise. An earned backlink carries more weight. If for instance CNN runs a story about storms and cited an article on your roofing website- complete with your roofing backlink that would be considered an earned backlink.

High vs. Low-Quality Links

A low-quality link would be a link obtained from spam or links purchased in bulk from third parties. The truth of the matter is that those are techniques that might have gotten some traction 5 years ago. Those moves are dead as a dodo today and we avoid them totally.

High-quality links, as you can imagine, are not easy to obtain. However, we can aide you get high-quality roofing backlinks by either guiding you on how to sponsor articles on a high-quality site- on condition that they backlink to your roofing site. In the same vein, we would advise that you purchase a quality blog from an auction- sites that have links to high-quality websites – then run your content on these blogs, whilst using the backlinks previously used on the blog.

Fast vs. Consistent Backlinking

Building backlinks has got to be organic. If the algorithms of your search engine flag that links are being built at too fast a rate, then the site could be flagged for suspicious activity and this ends up doing more harm than good. A scenario where suspect backlinking has occurred would be in a context where a site has 30 backlinks in less than a year.

To master consistent backlinking one must have patience. It may take time but as one Oriental proverb states: A journey of 1000 miles begins with a single step. At BlackStorm, we have the patience to build your brand progressively over a period of time.

Keyword Optimization vs. URL Backlinks

A backlink could be the URL of your roofing company. A second backlink could be based on wordplay- such as roofing backlinks. The Google search engine could pick up on the keyword or even URL, add points on the website’s rankings and this would improve your visibility online.

If you want to improve on your roofing site rankings, we are the go-to guys for roofers and their marketing. We help you define your goals, convert leads to clients, and retain repeat clients. Give us that call today.

Growth Strategies Marketing

Roofing Companies on the INC 5,000 List in 2019

Every year INC Magazine publishes a list of the 5,000 fastest-growing companies in the United States. You can review the entire list by clicking here.

If you are looking to proactively grow your Roofing Business then one of the best things you can do is follow what the leaders are doing. Below is a list of the companies in our roofing industry that made the list:


Rank Company Location Revenue Growth Times on List
116 5 Star Roofing and Restoration Birmingham, Ala. $3.3 million 2994% 1
152 Roman Roofing Cape Coral, Fla. $21.8 million 2482% 1
637 CMR Construction and Roofing Haltom City, Texas $78.5 million 694% 4
765 Revived Exteriors Arlington Heights, Ill. $2.2 million 567% 1
1,063 Johnson Roofing & Restoration Toledo, Ohio $5.4 million 394% 2
1,307 The Exterior Company Lancaster, Penn. $35.9 million 315% 4
1,530 Legacy Service Southampton, Penn. $37.8 million 270% 2
1,979 Kline Home Exteriors & Restoration Dundee, Ohio $5.1 million 203% 1
1,998 Honest Abe Roofing Terre Haute, Ind. $10.4 million 201% 2
2,050 Benton Roofing East Flat Rock, N.C. $26.8 million 196% 2
2,494 Amstill Roofing Houston, Texas $5.4 million 158% 1
2,503 Green Star Exteriors Holmes, Penn. $10.3 million 157% 2
2,651 Elite Roofing Denver, Col. $16 million 147% 2
2,729 Aspen Exteriors Ramsey, Minn. $17.9 million 141% 6
2,910 Roofcare Albuquerque, N.M. $8.7 million 129% 2
3,357 Exterior Medics Springfield, Va. $15.2 million 107% 5
3,519 Contract Exteriors Murrells Inlet, S.C. $30.3 million 100% 2
3,658 Arc Contracting Neenah, Wis. $11.9 million 95% 1
3,894 McAllen Valley Roofing McAllen, Texas $7.6 million 85% 1
3,954 Peck Brothers Roofing Elmwood Park, N.J. $16.8 million 84% 1
4,132 Power Home Remodeling Chester, Penn. $649.1 million 77% 10
4,290 1st Choice Roofing Company Cleveland, Ohio $4.4 million 71% 1
4,313 Mountain Construction Management Company Thorton, Colo. $10.8 million 71% 1
4,586 Kidd Roofing Austin, Texas $41.6 million 63% 6

All list data was provided by Inc. Magazine. Figures were not independently verified by BlackStorm.

Website Design

How User Experience (UX) Design Affects Your Roofing Sales

As a roofer, your customers must always feel that you appreciate them.

Having a responsive roofing website design is one way of making sure that your prospective clients get a good experience from interacting with your site. You will not only keep your website users engaged in your content but also interested to know more about your services.

User experience is a common buzzword in online marketing right now. But what exactly does it mean and how can it benefit your roofing business?

The Meaning of User Experience Design

User experience generally refers to how a person feels when they visit your roofing website.

Companies spend a lot of money and time researching and creating etheric designs for their websites because it is no longer a secret that designs have an impact on sales.

It is a time you also understand that the ultimate success of your roofing website depends on feelings that potential users experience whenever they chek-in.

Why is UX Design Crucial for Roofers?

UX design is essential for roofing websites because it generates positive experiences for visitors and makes them want to know more about the value they can get from your roofing products or services.

Suppose a worried business or homeowner bumps into your roofing website in search of storm damage repair services. Upon landing on your homepage, they find a site that is hastily designed by an amateur (probably the contractor’s cousin) with a poor content plan and full of grammar or spelling errors. As a result, they can barely find sufficient information about storm-damage repairs services on your page. What do you think they will do?

You are right, the swelling sense of disgust and frustration will make them bounce off from your business and find the next most-promising roofing solution provider.

On the flip side, these are the aspects that will give visiting clients pleasant user experiences and earn your roofing company business

  • Pleasant images that showcase your contractor experience
  • A menu that is easy to navigate and identify the required services
  • High-quality content that spots common homeowner problems
  • Visible call to action buttons, including contact information and phone numbers

If your roofing website instantly connects the users with services they require, conversions will rise, and sales will rocket as well. That’s the trick of it.

What Makes a Positive User Experience? 

There is no right answer to this question. The truth is that every user has their unique preferences when it comes to user experiences.

The big question is, how do you ensure users have a great experience with your roofing website?

First, you need to identify what your user needs are. Clients fall into different classes. Some want emergency services from you, while others just want to get information for their upcoming projects.

Secondly, create an environment that connects users with information or services they need most. This is one area that most roofers fail, causing them to lose sales and have high website bounce rates.

Finally, ensure your alternative resource or service pages offer exact information that your targeted users crave for. Most importantly, have a responsive website than all other competing roofers in the neighborhood. Make your business stand out!

BlackStorm Roofing Marketing is always here to ensure your clients get excellent user experience with minimal strain locating relevant information.

Final Thoughts 

Your current roofing website may not be offering a pleasant user experience your business deserves. With proper professional consultation, your roofing website user experience could be enhanced over time, and the results of such interventions will reflect in the increased volumes of sales your business will make through the website.

BlackStorm Roofing Marketing team is always here to give your business a big win!


Website Design

5 Reasons Why to Hire a Professional Web Design Agency to Build Your Roofing Website

Are you stuck between hiring a professional web design agency to build your roofing website and doing it by yourself?

If so, this article intends to give you numerous reasons why hiring a professional web designer for your roofing website is worth your money.

According to the US Small Business Administration, more than 97% of business owners that try to build websites on their own fail at the job and never launch a site at all.

In today’s roofing market, your website could be the only place that customers can get to interact with your business intimately. Therefore, without a responsive and professional website, your roofing company stands to lose out on interacting with tones of potential clients surfing through the web. You should focus on making a roofing website that appeals to your prospects as much as possible.

But before you decide to go the DIY (do-it-yourself) route, consider the following top 6 reasons why hiring a professional web design agency can do the trick much better.

1. Hiring a Web Design Agency Will Give You a Professional and High-quality Roofing Website

This is one of the main reasons to hire a professional web design agency.

Sure, there are countless free roofing site templates out there. But they are too basic, to mention the least. You can’t expect to come up with a unique, best-converting roofing website with these DIY cookie-cutter tools, can you?

So why make your roofing business lose out on potential clients to competition because they have a high-quality site than yours?

Truth be told, having an unprofessional roofing website outlook is worse than having a site at all. A professionally designed roofing website will show potential customers your identity, core values, and how you run your business.

A reputable roofing web design agency will create for you an attractive, dynamic, and custom site- that will offer a unique user experience to your clients.

Considering that your site is the lifeblood of your roofing business, you should hire a professional web design agency to build a functional, responsive, and appealing website and help you stand out from the crowd.

2. Hiring a Roofing Web Design Agency Saves Time and Money

As a roofer, your primary concern should be to run your business and not to design your roofing website. The roofing website will definitely bring customers near to you, but you cannot concentrate on building your site while neglecting the running of your business.

To avoid such conflicting issues, you should hire a reputable roofing website design agency that will get your roofing site running without any hassle.

A roofing web design agency works typically in a fixed-bid estimate. This means that the selected bidder will do everything possible to build your site as fast as possible and at minimized costs. But the bidder takes longer than planned to design the project then the agency stands to lose credits.

If you factor in all the effort and time involved when creating a site on your own, you will found out that hiring a professional roofing web design agency will be worth the time and money!

3. Hiring a Web Design Agency Will Give Your Roofing Business a Competitive Advantage

By hiring a professional web designer instead of designing the roofing website yourself, you give your roofing business the much-needed competitive advantage in the form of a properly functioning and professional website.

The sad truth is that most roofers try to build sites on their own to save money. The challenge, though, is that they lack experience in this area, and it reflects on their final site.

Your professionally created roofing website will surpass what your rivals have on the Internet. That will assist you to stay ahead of the competition in the roofing industry.

4. Hiring a Professional Web Design Agency Will Give You a Mobile- Compatible Roofing Website

Building a responsive, mobile-compatible site is no easy feat. If in doubt, try to do it on your own or hire an amateur!

With the rising number of web users using iPads and smartphones to access the internet, you need to make sure that your roofing website is compatible with modern mobile technologies.

If your roofing website is not mobile-friendly, then your prospects will “bounce off” never to return to your site.

According to Google, more than 60% of clients will not come back to your mobile site if they face challenges of accessing or navigating through it, and 40% of them will go to your rivals.

That means you will be losing sales to your competitors. Fortunately, hiring a professional web design agency will help to build your site using responsive design technology, thus making it easier to load on mobile devices.

Faster load times on mobile devices translate to more money for your roofing business in the long-run.

5. Hiring a Professional Web Design Agency Will Enhance Your Roofing Website User Experience

When it comes to roofing website design, knowing where to place addresses, contact forms, calls-to-action, and navigation bars is a necessary procedure. The purpose of a roofing website is to attract prospects to delve deeper and know how your business can help them solve their problems.

These are some of the issues that web design agencies deal with daily. They understand what makes your site user experience pleasant and what puts clients off. They later use that information to create a roofing website that will attract more attention from your potential clients.

So What Should You Do Next?

The post above outlines the significant benefits of hiring a professional web design agency overdoing it on your own that every roofer needs to know. Hiring a reputable web design agency is the best thing you can do to your roofing website. Without a functional website, no client will trust the legitimacy and credibility of your roofing business

Are you interested in hiring a web design agency for your roofing business? If so, don’t hesitate to contact us for a free quote today!